Neighbourhood Employment and Skills Plan
West Bromwich Central Ward (2010–11)
© Crown Copyright All Rights Reserved Sandwell M.B.C. Licence No. LA 100032119 (2007)
FINAL 30th June 2010
CONTENTS Page
1. Introduction 4
1.1. Background of Neighbourhood/Ward 4
1.2. Vision and Purpose 4
1.3. Relevant Local Group 5
2. Analysis of Need in the Neighbourhood 5
2.1. Labour Demand – Employment Opportunities 5
• Self Employment 6 • Key Employers in Area 7 • New Business Starts 7 • Opportunities 8 • Travel-To-Work Information 9 • Accessibility of Job Opportunities 10 • Vacancy Information Locally by Sector 10 • Additional (Anecdotal) Information from Local 11 Stakeholders (with any Evidence)
2.2. Labour Supply – Client Profile 12
• Job Seekers Allowance (JSA) Claimant Unemployment 14 • Incapacity Benefit (IB) Claimants 15 • Attainment 18 • The Match between the Skills and Experience of Job 19 Seekers and Employment Opportunities • Welfare Reform 19
2.3. Other Issues 20
• Health 20 • Housing Market Renewal Area 21 • Deprivation 21 • Migration 22 • Not in Education, Employment or Training (NEET) 22 • Child Poverty 23
2.4. Anti-poverty Strategy 24
2.5. Key Research Findings 25
2.6. Priority Actions 26
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3. Current Service Provision 27
3.1. Voluntary Sector 28
3.2. Private Sector 28
3.3. Public Sector 29
4. Targets 29
5. Gap Analysis and Action Plan 30
5.1. Borough Level 30
5.2. Ward Level 30
6. Performance Management Framework 30
7. Contacts, Acknowledgements and Appendices 31
7.1. Contacts 31
7.2. Acknowledgements 31
7.3. Appendices 32
Appendix 1 33
Appendix 2 81
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WEST BROMWICH CENTRAL WARD NEIGHBOURHOOD EMPLOYMENT AND SKILLS PLAN (NESP)
1. Introduction
This is the 2010/11 NESP for the West Bromwich Central ward. It contains the new priorities and suggestions agreed by the West Bromwich Employment and Skills Panel workshop, which convened in March 2010.
1.1. Background of Neighbourhood/Ward
West Bromwich Central West Bromwich Central ward is situated in the centre of the borough adjoining Birmingham’s Soho and Handsworth Wood wards to the east. The ward covers an area bordered by Newton, Charlemont, Wednesbury South, Hateley Heath, Greets Green and St Pauls wards. Greets Green and St Pauls will also have a NESP developed for their area. For the purpose of this ward plan the West Bromwich Central pre-2004 Ward Boundary has been used for analysis. This is because the pre-2004 boundary is the area used in the Local Area Agreement (LAA) ward targets. Furthermore, the analysis undertaken to identify the priority wards was based on data for pre-2004 ward boundaries as is most official economic data.
Fig. 1: West Bromwich Town’s Ward Boundaries with West Bromwich Central Ward Highlighted
1.2. Vision and Purpose
The City Region Employment and Skills Multi Area Agreement’s purpose is to provide a single Employment and Skills Plan for each priority ward, bringing together the work of the local authority, JobCentre Plus (JCP), the Skill Funding Agency (SFA); and the Young People Learning Agency (YPLA). The aim is to equip local people with the necessary skills and competencies for sustainable employment and to provide employers with an adequate supply of labour to meet their current and future skill needs.
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1.3. Relevant Local Group
The Employment and Skills Panel is responsible for managing the delivery and scrutiny of the NESPs. This entails consultation with partners and the local community, providing a forum for examining delivery.
There is a clear report back mechanism on the progress via the Economic Regeneration and Skills Division so that groups can see that their views are taken into account and acted upon. Where delivery gaps occur the Sandwell Partnership will take responsibility for overcoming them.
2. Analysis of Need in the Neighbourhood
2.1. Labour Demand – Employment Opportunities
The West Bromwich Central ward has by far the greatest number of jobs of all the borough’s wards, as would be expected.
Figure 2 identifies that when compared to the borough, West Bromwich Central ward exhibits a low level proportion of male full-time employment and a high level of both full and part-time female employment. This is likely to reflect the higher intensity of retail/service sector opportunities in the area. In addition, female employment is enhanced by Sandwell General Hospital’s location in the area.
Fig. 2: Employment in West Bromwich Central 2008 West Bromwich Central % Sandwell % Male Full-Time 35 50 Male Part-Time 7 6 Female Full-Time 34 24 Female Part-Time 24 19 Total 100 100 All Male 42 56 All Female 58 44 Total 100 100 All Full-Time 68 74 All Part-Time 32 26 Total 100 100 Base 18,155 127,292 Source: ABI 2008/NOMIS
Figure 3 shows ‘Distribution, hotels and restaurants’, ‘Banking, finance and insurance, etc.’, ‘Public administration, education and health’, and ‘Other services’ to be the largest employment sectors in the ward. Sandwell Primary Care Trust (PCT), Sandwell Hospital and Sandwell MBC buildings are all located within the ward.
Although the data provides an idea of employment opportunities within the ward, it should be noted that the area in which the ward’s residents work will be much wider (for further information see the Travel-to-Work section).
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Fig. 3: Industry of Employees 2008 Workplace employee numbers by industry (Quartiles, 1 = highest numbers of employees across each industry and 4 the lowest) Abbey Blackheath Bristnall Charlemont Cradley Heath Old and Hill Park Friar Great Barr Great Bridge Greets GreenLyng and Hateley Heath Langley Newton Warley Old Oldbury End Princes Rowley Smethwick and Victoria Soho Pauls St. Tipton Green Tividale Wednesbury North Wednesbury South Central Bromwich West Manufacturing 334314421234412331124212 Construction 314423311423324241114322 Distribution, hotels and restaurants 3 2 4 3 2 4 4 1 3 4 2 4 3 1 2 3 3 2 1 2 4 1 1 1 Transport and communications 324432411334414232113212 Banking, finance and insurance, etc 3 2 4 4 1 4 3 1 2 3 3 4 1 1 4 3 3 1 2 2 4 2 2 1 Public administration,education & health 4 2 3 4 2 3 4 2 1 2 2 4 4 1 3 4 3 1 1 1 3 2 3 1 Other services 214221332334413424214311 Source: ABI 2008/NOMIS Some values suppressed due to confidentiality restrictions (Statistics of Trade Act 1947). Totals and percentages given are of the non-confidential data.
Figure 4 relates to the industry in which West Bromwich Central residents work, as opposed to Figures 2 and 3, which relate to employment in workplaces based within the ward. In 2001, the industries employing the greatest numbers of West Bromwich Central residents were ‘Manufacturing’ and ‘Wholesale, retail and repair of motor vehicles’, both having similar proportions to Sandwell, followed by ‘Health and social work’, which is slightly higher than the borough average.
Fig. 4: Industry of Residents in Employment 2001 Industry Group Number in Ward % Sandwell % All people 16-74 in employment 3658 Agriculture, Hunting, Forestry 9 0.3 0.3 Fishing 0 0.0 0.0 Mining and Quarrying 3 0.1 0.1 Manufacturing 970 26.5 26.0 Electricity, Gas and Water 32 0.9 0.9 Construction 145 4.0 6.3 Wholesale & Retail, Repair of Motor Vehicles 663 18.1 18.7 Hotels and Catering 180 4.9 4.2 Transport, Storage and Communication 287 7.9 6.8 Financial Intermediation 84 2.3 2.9 Real Estate, Renting & Business Activities 282 7.7 9.4 Public Admin. & Defence 171 4.7 4.1 Education 216 5.9 6.0 Health & Social Work 466 12.7 10.3 Other 150 4.1 4.1 Source: 2001 Census, Key Statistics People in employment aged 16-74
Self Employment
Self employment is not necessarily to be taken as an indicator of good economic health for either the locality or the individual. It can represent an individual’s inability
6 FINAL 30th June 2010 to find employment opportunities in the area. However, current government policy is based on the premise that economic activity contributes to overall output of the local economy and that a locality with a low level of economic activity is not fulfilling its full potential.
Information and data on this aspect of formal economic activity is difficult to obtain at ward level and estimates as to the size of Sandwell’s informal economy remains as elusive as ever. The 2001 Census of Population shows West Bromwich Central to have 323 people in self employment, or 5.2% of the 16-59/64 year old population. This proportion is similar to the borough average and only around half of the national rate (9%). This gives the ward the 14th lowest rate of self employment of the 24 wards in Sandwell (2001 Census of population). Of the total self-employed in West Bromwich Central ward just under half have employees working for them.
Key Employers in Area
• Sandwell General Hospital, Lyndon, • Sandwell Primary Care Trust, Kingston House, High Street, • Sandwell MBC, Lombard Street • West Bromwich Building Society, High Street • Securicor Cash Services Ltd, Park Lane Industrial Estate, • Sandwell Community Caring Trust, 114 High Street, • Bridge Contract Services, High Street • ABF Grain Products Ltd, Birmingham Road • Rojac Tooling Technologies Ltd, Sandwell Road.
(N.B. Caution; companies with a head office or other premises located within West Bromwich Central ward may not actually employ a large proportion of their workforce there. Key companies may be important in terms of size and turnover. However, they may not be as important in terms of providing job opportunities for local people.)
New Business Starts
Information from BankSearch Consultancy which records new business bank accounts gives an idea of the number of new business starts in an area. The data suggests there were approximately 137 new business starts in West Bromwich Central in 2009. The ward ranked 2nd out of all Sandwell wards.
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Fig. 5: Business Starts 2009 by Ward
Business Starts 2009 by ward
Soho and Victoria West Bromwich Central St Pauls Greets Green and Lyng Oldbury Cradley Heath and Old Hill Abbey Great Barr with Yew Tree Wednesbury South Great Bridge Hateley Heath Blackheath Wednesbury North Bristnall Rowley Charlemont with Grove Vale Smethwick Old Warley Newton Langley Friar Park Tipton Green Princes End Tividale 0 20 40 60 80 100 120 140 160 180
Source: Bank Search Information Consultancy Ltd - Dark green shading indicates the13 priority wards
Opportunities
West Bromwich has been designated a key strategic centre within the Black Country Study, joining three other sub-regional centres, Wolverhampton City Centre, Brierly Hill (Dudley) and Walsall Town Centre. The location of West Bromwich offers easy access to Birmingham and Wolverhampton city centres via the Metro and other public transport.
West Bromwich contains a variety of employment opportunities including retail, cultural services, education, healthcare, leisure, public administration and office based employment. The planned development of a new Tesco store is projected to provide 1,500 new retail jobs (including full and part-time), of which 600 will be at the Tesco store itself and a further 900 in the linking developments planned. Additional retail, leisure and office opportunities will result from the planned expansion of the town centre. There will also be a new police station and a magistrates court. ‘The Public’, a major cultural asset, comprising of galleries, studios and exhibition spaces, along with a restaurant and cafe opened in 2008.
Other employment opportunities are available at Edward Street, Sandwell General Hospital and Sandwell College, which is currently being redeveloped. The traditional employment areas of Kelvin Way, Brandon Way and Oldbury Road continue to offer employment opportunities, particularly in manufacturing.
A number of new employment opportunities are planned. These include Hill Top, Black Country New Road (a sub-regional employment area), which will focus on new green technologies. The Junction at Oldbury is planned to provide leisure and entertainment facilities and a 13,000m2 - 6 storey office development at the Sandwell Road depot site has been granted consent.
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Travel-To-Work Activity
West Bromwich Central ward is well placed in terms of communication with other employment locations with data showing large in and outflows, particularly between Birmingham and to a lesser extent Dudley. There are 1,020 residents of West Bromwich Central who work within the ward. Another 13,710 workers travel into the ward to work while 1,668 travel out of the ward to work. This results in an overall net in-flow of 12,042 workers.
Within Sandwell, the greatest movements into West Bromwich Central to work are from the largely residential wards to the north while movements out to work in other wards from Sandwell are fairly low, as would be expected. At 12.5%, West Bromwich Central ward itself provides the highest proportion of those working in the ward. Charlemont at 9.6%, Hateley Heath (8.7%) and Wednesbury South (6.6%) are the closest ranking labour force supplying wards.
The high proportion of Indian working population (30.7%) in the ward suggests that there may be cultural issues that affect attitudes to work outside the ward and / or the borough.
Outside Sandwell, incoming commuters to West Bromwich Central come primarily from Birmingham, Dudley and Walsall. Residents from West Bromwich Central travel mainly to Birmingham and to a lesser extent Dudley and Walsall.
Car ownership in West Bromwich Central ward is lower than for the borough as a whole (2001 Census) and residents are less likely to travel to work by car (53.4% compared to the borough 62.4%) and more likely to use public transport, 21.2% compared to 17.2% (2001 Census). This has important implications for the accessibility of employment opportunities for local residents.
Fig. 6: Journey to Work within Sandwell Work In West Bromwich Central Live in West Bromwich Central Origin No. % Destination No. % West Bromwich Central 1,020 12.5 West Bromwich Central 1,020 43.8 Charlemont 784 9.6 Greets Green and Lyng 225 9.7 Hateley Heath 708 8.7 Oldbury 189 8.1 Wednesbury South 540 6.6 St. Pauls 154 6.6 Greets Green and Lyng 508 6.3 Wednesbury South 138 5.9 Friar Park 428 5.3 Great Bridge 111 4.8 Tipton Green 406 5.0 Hateley Heath 81 3.5 Great Bridge 366 4.5 Soho and Victoria 79 3.4 Wednesbury North 352 4.3 Tipton Green 65 2.8 Great Barr 305 3.8 Charlemont 49 2.1 Newton 287 3.5 Wednesbury North 49 2.1 Princes End 274 3.4 Friar Park 26 1.1 Langley 246 3.0 Smethwick 26 1.1 Tividale 234 2.9 Langley 24 1.0 Bristnall 224 2.8 Blackheath 19 0.8 Oldbury 214 2.6 Princes End 16 0.7 St. Pauls 206 2.5 Abbey 12 0.5 9 FINAL 30th June 2010
Blackheath 205 2.5 Great Barr 9 0.4 Abbey 170 2.1 Newton 7 0.3 Smethwick 160 2.0 Old Warley 7 0.3 Old Warley 159 2.0 Bristnall 6 0.3 Rowley 156 1.9 Tividale 6 0.3 Cradley Heath and Old Hill 96 1.2 Cradley Heath and Old Hill 5 0.2 Soho and Victoria 80 1.0 Rowley 4 0.2
Fig. 7: Journey to Work Movements into and out of Sandwell Work In West Bromwich Central Live in West Bromwich Central Origin No. % Destination No. % Birmingham 2,042 26.8 Birmingham 647 46.9 Dudley 1,616 21.2 Dudley 169 12.2 Walsall 1,257 16.5 Walsall 142 10.3 Wolverhampton 666 8.7 Wolverhampton 140 10.1 South Staffordshire 299 3.9 Solihull 40 2.9 Bromsgrove 179 2.3 Cannock Chase 164 2.2 Lichfield 160 2.1 Wyre Forest 122 1.6 Solihull 114 1.5 Telford and Wrekin 82 1.1 Wychavon 76 1.0 Redditch 62 0.8 Bridgnorth 49 0.6 Worcester 45 0.6 Stafford 41 0.5 Stratford-on-Avon 33 0.4 Coventry 31 0.4 Tamworth 28 0.4 North Warwickshire 27 0.4 Source: 2001 Census, Special Workplace Statistics Movements into and out of Sandwell tables only show counts over 20 but percentages are based on all movements between the ward and outside Sandwell.
Accessibility of Job Opportunities
Sandwell MBC is intending to model the accessibility of key employment opportunity sites for West Bromwich Central residents. In particular, this will include mapping and analysis of the employment destinations people are able to access, within an ‘acceptable’ timeframe, on public transport.
Vacancy Information Locally by Sector
The data for vacancies (notified to JCP) by sector by ward are published monthly. Vacancies in West Bromwich Central ward between October 2008 and October 2009 have been spread mainly across three sectors: ‘Banking, finance and insurance etc,’ sector, ‘Distribution, hotels and restaurants’ and ‘Public administration, education and health’. However, figure 8 identifies that there has been a significant increase in October 2009 for ‘Transport and Communications’. JCP say, ’it is widely recognised 10 FINAL 30th June 2010 that a high percentage of vacancies are not advertised either through JCP or other channels. In manufacturing industry, employers [may] choose to use word of mouth through friends and relatives. Employment Agencies are widely used for temporary vacancies. If there is a significant recruitment agency presence in a ward or adjacent ward that advertise vacancies through JCP, the NOMIS data may be misleading as they will serve employers over a wide geographical area’.
Fig. 8: Notified Vacancies by Industry October 2008 – October 2009 8 : Public 5 : Distribution, 6 : Transport 7 : Banking, 1 : Agriculture 2 : Energy 3 : 4 : administration 9 : Other hotels and and finance and Date and fishing (SIC and water Manufacturing Construction ,education & services (SIC Total restaurants (SIC communicati insurance, etc A,B) (SIC C,E) (SIC D) (SIC F) health (SIC O,P,Q) G,H) ons (SIC I) (SIC J,K) L,M,N) number % number % number % number % number % number % number % number % number % October 2008 0 0.0 0 0.0 1 0.3 1 0.3 24 8.0 1 0.3 122 40.5 52 17.3 100 33.2 301 November 2008 0 0.0 0 0.0 12 6.0 0 0.0 24 11.9 5 2.5 132 65.7 26 12.9 2 1.0 201 December 2008 0 0.0 12 7.6 0 0.0 1 0.6 25 15.8 1 0.6 80 50.6 38 24.1 1 0.6 158 January 2009 0 0.0 0 0.0 10 10.6 0 0.0 4 4.3 0 0.0 57 60.6 22 23.4 1 1.1 94 February 2009 0 0.0 0 0.0 2 0.9 0 0.0 16 7.4 8 3.7 104 47.9 85 39.2 2 0.9 217 March 2009 0 0.0 4 2.3 0 0.0 0 0.0 8 4.6 0 0.0 59 33.9 101 58.0 2 1.1 174 April 2009 0 0.0 0 0.0 2 1.2 0 0.0 19 11.7 0 0.0 78 47.9 63 38.7 1 0.6 163 May 2009 0 0.0 6 4.8 5 4.0 0 0.0 14 11.2 7 5.6 54 43.2 38 30.4 1 0.8 125 June 2009 0 0.0 0 0.0 0 0.0 1 0.7 16 11.5 7 5.0 89 64.0 24 17.3 2 1.4 139 July 2009 0 0.0 0 0.0 3 2.2 1 0.7 9 6.5 4 2.9 80 58.0 39 28.3 2 1.4 138 August 2009 0 0.0 4 1.8 4 1.8 0 0.0 12 5.3 1 0.4 164 72.2 38 16.7 4 1.8 227 September 2009 0 0.0 8 2.9 4 1.4 3 1.1 16 5.7 3 1.1 172 61.6 53 19.0 20 7.2 279 October 2009 0 0.0 2 0.7 1 0.3 0 0.0 33 10.8 104 34.1 119 39.0 41 13.4 5 1.6 305 Source: JCP (from NOMIS) Sector 1: Agriculture and Fishing (SIC A B) not shown as there are no vacancies in this sector These figures are not a comprehensive measure of all vacancies. Notification of vacancies varies over time, according to occupation and industry and geographical area.
Additional (Anecdotal) Information from Local Stakeholders (with any Evidence)
There have been significant changes in the employment structure over recent years. JCP identified that across all towns, traditional manufacturing industries have declined, e.g. foundries but there has been significant growth in the care sector. This growth has created a large number of jobs. However, rates of pay and length of time to process Criminal Record Bureau checks is making it hard to fill these positions. JCP also pointed out that there is a demand for skilled drivers within the area but a difficulty in filling posts due to a lack of previous experience and insurance issues. Forklift truck driver positions are also hard to fill due to the amount of experience that is required by employers.
The opening of ‘The Public’ in the summer 2008 created 50 new jobs across its three divisions: the Public building, the Gallery and Couture catering. This will be bolstered by further job creation once the building is fully open. The Astle Park Centre created retail opportunities with NEXT, Marks and Spencer, Pavers and Designer Room, followed in 2008 by further jobs within the Nike Factory Store. JCP, through their Labour Market Recruitment Adviser and National Sales Team representative, based at West Bromwich jobcentre, is currently supporting NIKE with recruitment for their new store at the Centre.
Other than Astle Park, there has been no significant evidence of businesses moving into the area recently and, whilst the number of vacancies is increasing, many of these are through agencies offering temporary and fixed term employment. It seems that companies are increasingly employing a core workforce and additional temporary staff when needed.
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2.2. Labour Supply – Client Profile
Figure 9 shows that the gender structure of the population is close to that of the borough. The only significant differences to note concern the 16 to 24 year old age group (12%) which exceeds the borough figure of 10.5%. Conversely, the 30 to 44 year old age group at 20.1% is noticeably less than the borough-wide proportion at 22.1%.
Fig. 9: Population by Age and Gender 2001 West Bromwich Central Sandwell Population No. % % Total number of people 10,494 Total Female: 5,448 51.9% 51.8% Total Male: 5,046 48.1% 48.2% Aged 0-4: 651 6.2% 6.4% Aged 5-15: 1,404 13.4% 15.3% Aged 16-24: 1,258 12.0% 10.5% Aged 25-29: 734 7.0% 6.8% Aged 30-44: 2,107 20.1% 22.1% Aged 45-59: 1,805 17.2% 17.3% Aged 60-74: 1,636 15.6% 13.8% Aged 75 and Over: 899 8.6% 7.7% Source: 2001 Census, Office for National Statistics (ONS)
Compared to Sandwell as a whole, West Bromwich Central has a higher proportion of Black and Minority Ethnic (BME) residents than the borough with nearly half being from BME Groups. It has a particularly high proportion of those of Indian ethnic origin (see figure10).
Fig. 10: Working Age Population (16-59/64) by Ethnic Group 2001 West Bromwich Sandwell Ethnic Group Central No. % % White (inc. British; Irish; Other White) 2,972 47.9% 79.1% Mixed (inc. White and Black Caribbean; White and Black 117 1.9% 1.3% African; White and Asian; Other Mixed) Asian or Asian British: Indian 1,904 30.7% 10.3% Asian or Asian British: Pakistani 329 5.3% 2.8% Asian or Asian British: Bangladeshi 173 2.8% 1.1% Asian or Asian British: Other Asian 112 1.8% 0.8% Black or Black British: Caribbean 480 7.7% 3.5% Black or Black British: African 12 0.2% 0.3% Black or Black British: Other Black 35 0.6% 0.3% Chinese or other ethnic group: Chinese 9 0.1% 0.2% Chinese or other ethnic group: Other Ethnic Group 58 0.9% 0.2% Source: 2001 Census, Office for National Statistics (ONS)
Figure 11 shows West Bromwich central ward to have a low level of economic activity compared to Sandwell as a whole and particularly Great Britain. It is also noticeable in this ward that economic activity levels are comparatively low amongst women.
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Fig. 11: Economic Activity 2001
West Bromwich Central Sandwell Great Britain
(numbers) (%) (%) (%) All people Economically active 4,132 66.7 72.9 76 In employment 3,574 57.7 66.2 71.6 Employees 3,251 52.5 61 62.6 Self employed 323 5.2 5.2 9 Unemployed 558 13.5 9.3 5.8 Males Economically active 2,347 73.4 79.9 81.4 In employment 1,993 62.3 71.4 76 Employees 1,747 54.6 63.3 63.1 Self employed 246 7.7 8.1 12.9 Unemployed 354 15.1 10.7 6.5 Females Economically active 1,785 59.6 65.5 70.3 Employment 1,581 52.8 60.6 66.9 Employees 1,504 50.2 58.5 62.1 Self employed 77 2.6 2.2 4.8 Unemployed 204 11.4 7.5 4.8 Source: Census of Population (Table CAS028 - Sex and Age by Economic Activity) NB Percentages are based on working age population, except unemployed which is based on economically active.
Figure 12 identifies that West Bromwich Central has a relatively high number of people who are workless and in the ‘over 50’ and ‘BME’ priority groups. The ward has a high number of BME residents, and economic activity rates are known to be low amongst Asian women in particular. Given that the age structure is similar to Sandwell, it appears that there is a disproportionate number of over 50s who are workless.
Fig. 12: Worklessness Level by Quartile 2001 Workless level by quartile (1=highest) BME Over 50 No Qualifications Lone Parents Abbey 2 4 4 4 Blackheath 4 2 3 2 Bristnall 3 1 2 3 Charlemont 3 4 4 4 Cradley Heath and Old Hill 3 3 3 2 Friar Park 4 2 1 1 Great Barr 3 3 4 4 Great Bridge 3 1 1 3 Greets Green and Lyng 2 3 2 3 Hateley Heath 2 2 1 2 Langley 2 3 3 4 Newton 2 4 4 4 Old Warley 4 3 3 3 Oldbury 1 4 4 4 Princes End 4 1 1 1 Rowley 4 2 3 2
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Saint Pauls 1 2 1 1 Smethwick 1 3 2 1 Soho & Victoria 1 4 3 1 Tipton Green 1 1 1 1 Tividale 4 4 4 3 Wednesbury north 3 2 2 2 Wednesbury South 2 1 2 2 West Bromwich Central 1 1 2 3 Source: 2001 Census of Population/Research Sandwell calculation. Worklessness defined as unemployed plus economically inactive population minus retired population.
Figure 13 shows that the West Bromwich Central ward rate differential from Sandwell for total benefit recipients remained at around 5% between May 2008 and May 2009. The gap between West Bromwich Central ward and Sandwell on the 4 Key worklessness benefits, for the same period remained around 5.5%.
Fig. 13: Benefit Recipients May 08 – May 09 May-08 May-09 2008 2009
% of % of Working Working Age Age Rate Differential West Bromwich Number Population Sandwell Number Population Sandwell from Sandwell Total 1,685 25.7 20.6 1895 28.9 23.9 5.1 5 Job Seeker 390 5.9 4.1 595 9.1 7.1 1.8 2 ESA & Incapacity Benefits 850 12.9 9.1 850 12.9 9.4 3.8 3.5 Lone Parent 175 2.7 3.2 165 2.5 3.2 -0.5 -0.7 Others on Income Related Benefit 80 1.2 0.8 90 1.4 0.8 0.4 0.6 Total on the 4 Key Benefits 1495 22.8 17.2 1700 25.9 20.4 5.6 5.5 Disabled 75 1.1 1.3 75 1.1 1.4 -0.2 -0.3 Bereaved 15 0.2 0.3 15 0.2 0.3 -0.1 -0.1 Carer 100 1.5 1.7 105 1.6 1.8 -0.2 -0.2 Source: DWP Working Age Client Group, Benefit Recipients, WACG May 08/May 09 (NOMIS) Data is rounded to the nearest 5
Figure 14 identifies that West Bromwich Central has more male benefit claimants than the Sandwell average, whilst for women the opposite is true.
Fig. 14: Proportion of Total Benefit Claimants by Gender and Age May 2009 West Bromwich Sandwell Central Male 59 54 Female 41 46 16 – 24 15 25 – 49 49 50 and over 36 Source: DWP Working Age Client Group - Benefit Recipients, WACG May 2009
Job Seekers Allowance (JSA) Claimant Count
Figure 15 shows that the West Bromwich Central ward’s JSA claimant rate is consistently above the Sandwell average. This gap in November 2009 was 2%.
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Fig. 15: Claimant Unemployment Jan 07-Nov 09
Claimant Unemployment 12
10
8
6
4
2 % working of 16-59/64 age
0
7 7 8 8 8 9 9 9 0 0 0 -08 -0 0 0 -0 -0 -09 y-07 v- n- r y-08 p v- p ar-07 a Jul- o a a Jul-08 o an- Jul-09 ov Jan-07M M Sep-07N Ja M M Se N J Mar-09May Se N West Bromwich Central Sandw ell West Midlands England
Source: ONS Crown Copyright Reserved (from NOMIS)
West Bromwich Central had a lower proportion of JSA claimants up to 6 months duration than both Sandwell and Great Britain in November 2009. There is a higher proportion of mid-term and long term unemployment in the ward than in Sandwell and nationally (see figure 16).
Fig. 16: JSA Claimants by Duration of Claim November 2009 West Bromwich Great Sandwell JSA claimants by duration of Central Britain claim (numbers) (%) (%) (%) Up to 6 months 365 56.9 61.4 65.7 Over 6 up to 12 months 165 26.4 24.2 21.5 Over 12 months 105 16.8 14.5 12.7 Source: Office for National Statistics (NOMIS),
Incapacity Benefit (IB) Claimants
Figure 17 identifies that the gap between West Bromwich Central Ward and Sandwell has fluctuated only slightly around 4% throughout the two and half year period between February 2007 and May 2009. In May 2009 there were 850 IB claimants in West Bromwich Central.
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Fig.17: IB and ESA Claimant Rate Incapacity Benefit and Employment Support Allowance Claimants 14.0
13.0
12.0
11.0
10.0
9.0
% of working16-59/64 age 8.0
7.0 Feb- May - Aug- Nov - Feb- May - Aug- Nov- Feb- May - 07 07 07 07 08 08 08 08 09 09
West Bromwich Sandw ell
Source: DWP, Working Age Client Group, Benefit Recipients
Figure 18 shows that significantly more men claim IB in the ward than females. The majority of claimants have been claiming for over 5 years. The most common reasons for claiming are muscoskeletal disease and mental disease – this trend can be found across most of the City Region Employment and Skills Multi Area Agreement wards.
It is important to note that that a significant decrease was found between this NESP and its predecessor (April 2009) in IB claimants ‘duration: up to six months’ category’. This is because of the recent changes to the eligibility rules for claiming IB (see welfare reform section).
Fig. 18 Breakdown of IB Claimants May 2009
West Bromwich Central Number % total claimants 785 benefit : incapacity benefit 715 benefit : severe disablement allowance 70 age : 16-24 30 3.8 age : 25-49 325 41.4 age : 50 – 59 320 40.8 age : 60 and over 110 14.0 gender : male 485 61.8 gender : female 300 38.2 duration : up to 6 months 5 0.6 duration : 6 months to 1 year 35 4.5 duration : 1 year and up to 2 years 75 9.6 duration : 2 years and up to 5 years 170 21.7
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duration : 5 years and over 500 63.7 duration : unknown - 0.0 disease : mental* 350 44.6 disease : nervous system 35 4.5 disease : respiratory or circulatory 75 9.6 disease : muscoskeletal** 155 19.7 disease : injury, poisoning 30 3.8 disease : other 140 17.8 Source: DWP Working Age Client Group, IB and Severe Disablement Allowance Recipients (NOMIS), May 2009.
Lower Super Output Areas (LSOAs) are geographical areas with an average population of 1,500, which were first used in the Census of Population 2001. Figure 19 highlights that the LSOAs with the largest numbers of benefits claimants in the West Bromwich Central ward are E01010107, E01010101 and E01010103. These cover the Beeches Road area, part of Kenrick Estate and Guns Village/Black Lake South.
Fig. 19: Working Age Client Group (Benefit Claimants) by LSOA May 2009 others on ESA and income out-of- Lower Super total incapacity lone related work 50 and Output Areas claimants job seekers benefits parents benefits benefits carers male female 16 to 24 25 to 49 over E01010101 335 120 155 25 15 315 10 225 110 50 170 115 E01010102 250 70 110 25 10 215 15 125 125 20 125 105 E01010103 315 105 115 30 30 280 15 180 135 75 150 90 E01010104 255 60 145 15 10 230 15 170 85 30 100 125 E01010105 160 45 80 10 5 140 10 80 80 20 75 65 E01010106 225 75 85 15 10 185 20 115 110 45 100 75 E01010107 355 110 155 35 10 310 25 220 135 55 200 100 Source: DWP, Working Age Client Group, Benefit Recipients May 2009
The LSOAs can be seen graphically in figure 20 overleaf.
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Fig. 20: West Bromwich Central Ward showing the 2001 Census LSOA
Attainment
Unfortunately the 2001 Census is the most recent data available at ward level. For the borough, skill levels have shown a steady improvement since 2001.
Figure 21 identifies that in 2001 there was both a high proportion of people with no qualifications and a marginally above-average prevalence of people with higher-level qualifications in the West Bromwich Central ward. It is not clear why this is the case.
Fig. 21: Qualifications of the Working Age Population 2001 West Bromwich Great Sandwell All people aged 16-74 Central Britain (numbers) (%) (%) (%) No qualifications or level unknown 4,092 54.2 52.6 35.8 Lower level qualifications 2,573 34.1 37.7 43.9 Higher level qualifications 881 11.7 9.7 20.4 Source: 2001 Census, Office for National Statistics (ONS), Census Area Statistics Table CAS032 - Sex and Age and Level of Qualifications1 by Economic Activity
The 2007 Indices of Deprivation, though based on 2001 Census data, provide a useful comparison of the level of skills according to LSOA. Five LSOAs are in an
1 Qualifications: The term ‘no qualifications’ describes people without any academic, vocational or professional qualifications. The term ‘lower level’ qualifications is used to describe qualifications equivalent to levels 1 to 3 of the National Key Learning Targets (i.e. GSCE’s O levels, A levels, NVQ levels 1-3). The term ’Higher level’ refers to qualifications of levels 4 and above (i.e. first degrees, higher degrees, NVQ levels 4 and 5, HND, HNC and certain professional qualifications). 18 FINAL 30th June 2010 above average ranking of 4-5 (top 30-50%); whilst two have low levels of skills deprivation (in the Hallam and Europa Estate areas)
Fig. 22: IMD 2007 Skills Sub-domain: Working Age Adults (aged 25-54) in the Area with no or Low Qualifications (NVQ1 or below): Rank by Sandwell Decile Rank LSOA (1=worst 10%, 2=10%-20% etc) E01010101 5 E01010102 4 E01010103 4 E01010104 8 E01010105 9 E01010106 4 E01010107 5 Source: IMD 2007 / Research Sandwell calculation
The Match between the Skills and Experience of Job Seekers and Employment Opportunities
JCP and other agencies find lack of experience as a key barrier to work together with basic skills, attitudes to work, rates of pay (the benefit trap), previous debt, transport and employer flexibility towards hours and childcare.
Welfare Reform
In January 2009 the Welfare Reform Bill was introduced into the House of Commons. The Bill takes forward measures outlined in the Welfare Reform White Paper Raising expectations and increasing support: reforming welfare for the future (December 2008).
Previously, the 2007 Welfare Reform Bill had already proposed the introduction of the Employment and Support Allowance (ESA), which in October 2008, replaced Incapacity Benefit (IB) and Income Support claimed on the grounds of incapacity for new customers. The new system considers what an individual is capable of, and what help and support they need to manage their condition and return to work.
Existing IB customers will be transferred to ESA from October 2010. The cash levels of the existing benefits of those eligible for ESA will be protected. The Welfare Reform Act 2009 amends the National Insurance contribution conditions for new ESA customers from October 2010. It will bring the rules for ESA and JSA into broad alignment.
In order to gauge an individual capability of and their needs to return to work, a Work Capability Assessment, a new test, was introduced in October 2008 for ESA claims and is applied to all those people claiming the allowance. It assesses what an individual can do, rather what they cannot. The assessment looks at people’s physical and mental ability, including conditions such as learning disabilities and other similar conditions.
Following this assessment most individuals will be given support and employment advice to enable them to return to work where possible. People whose condition causes very severe limitation of their ability, who are not able to engage in any work- 19 FINAL 30th June 2010 related activity, will get a higher rate of benefit. They will still be able to volunteer to get support and employment advice if they want to. From 2010, this new, more accurate Work Capability Assessment will begin to be applied to existing IB customers.
Significant to these reforms is Pathways to Work. This is a single gateway to financial, employment and health support for people claiming IB and ESA. From 28 April 2008 the Programme became available to everyone receiving IB in Britain.
Under new rules introduced in November 2009, thousands of lone parents now get extra support to help them prepare for work. Lone parents of children aged 12 plus will no longer be able to make a new or repeat claim for Income Support solely on the basis of being a lone parent. This will apply to lone parents whose children are seven and over from October 2010.
Lone parents and partners of people with younger children and disabled people, who could work with support, will be expected to take part in training or other activities to help them move nearer to the job market.
Significantly, the Welfare Reform Bill has introduced for disabled people, a new right, to control how public resources are used to meet their individual needs; therefore removing, where possible, the barriers to work.
2.3. Other Issues
Health
West Bromwich Central ward2 has a life expectancy at birth for males and females combined of 75.8 years (using 2004 – 2006 data), which is lower than the national average for England of 79.5 years. It is ranked 6th out of the Sandwell wards in terms of lowest life expectancy.
The new ward of West Bromwich Central3 has a slightly higher death rate than the Sandwell average. It is around midway in a ranking of Sandwell wards for age standardised death rates for the period 2001-2005 (5 year rolling average). It has the lowest rate of deaths from cancer in the borough. It has improved in terms of absolute change and relative position since 1996-20004.
In addition, the 2001 census showed that West Bromwich Central had the highest proportions of the population with a ‘limiting long-term illness’ and ‘not in good health’ in the borough (see figure 23).
2 Standard Table Wards (pre 2004 Geography) 3 Electoral Wards, 2004 Geography 4 Source: Where’s Well?, 17th Annual Public Health Report, Sandwell PCT, 2006 http://www.researchsandwell.org.uk/research/navigation/health.asp
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Fig. 23: Limiting Long-Term Illness and Health 2001 Not in 'Good With Limiting Total Not In 'Good Health' and with Long-term Population Health' Limiting Long- Illness term Illness Number 10,237 2,463 1,428 1,220 % of Total Population 24.1 13.9 11.9 Sandwell 21.2 11.7 10 Source: 2001 Census, Office for National Statistics, 2003
Housing Market Renewal Area
West Bromwich Central ward lies within the Urban Living, ‘Housing Market Renewal Area’ (HMRA). This was set up to deal with a range of problems, focusing mainly on issues relating to poor housing. The initiative aims to regenerate the whole area and provides a framework for other initiatives such as crime reduction, improved employment prospects and improved economic and social well being generally. Investment in housing alone will not deliver regeneration.
The HMRA aims to connect the West Bromwich Central ward to leisure, cultural and particularly job opportunities. This will help ensure that those living in the ward are not stigmatised by where they live and that existing and new businesses are provided with an environment in which they can flourish, thereby providing opportunities for the employment of local residents and increase demand for the goods and services produced by those who choose to start businesses of their own.
Urban Living’s specific investment will be concentrated into the Eastern Gateway area; assembling land to create up to 200 new homes for the new town / city centre apartment living market. Activity in 2006/8 will concentrate on the production of a master plan for the Beeches Road area, together with some site assembly work in the Eastern Gateway site. The scheme envisages that the acquisitions of the Eastern Gateway sites will take place early in the 2006/8 programme, with the Beeches Road Master Plan being completed early in 2007. Deconversion activity within the Beeches Road area will then commence later in 2007 following completion of the master plan. It is envisaged that new build properties within the town centre will enter the market during 2008/10.
In terms of housing tenure, Census data (2001) produced by the Research Unit of Sandwell Council shows West Bromwich Central to have a lower level of owner occupation than the borough as a whole (53.7% to 60.3%) and a significantly higher proportion of housing rented from a housing association / social landlord (8.9% to 3.8%). Housing rented from private landlords is also significantly higher (7.3% to 4.6%). Although the proportion of housing rented from the local authority is 24.9%, this proportion does not significantly differ from the borough as a whole. Overcrowding is a problem in the ward with the overcrowding indicator showing 9.3% in contrast to 6.6%.
Deprivation
Figure 24 identifies that West Bromwich Central ward scores fairly badly on the Index of Multiple Deprivation 2007. It has two Lower Super Output Areas (LSOAs) in the worst 5% nationally, three in the worst 10%, one in the worst 20% and one in the 21 FINAL 30th June 2010 worst 30%. West Bromwich Central scores badly across all domains however it scores particularly badly on ‘Living Environment,’ ‘Income’ and ‘Employment’.
Fig. 24: Index of Multiple Deprivation 2007
Migration
The number of migrant workers in the West Midlands has increased markedly since 2002 and especially since 2004 when labour market migrants from the A8 countries were granted access to the UK labour market. A study on the economic impact of migrant workers in the West Midlands5 identified that findings at the national level was replicated regionally, that is that ‘immigration is beneficial to the economy overall, although there is anecdotal evidence that there may be some localised negative effects, in particular local areas and labour market segments’. No statistical data is available at ward level.
Not in Education, Employment and Training (NEET)
Young people who are classified as NEET have been identified as a national priority. Sandwell has a high proportion of young people within this group.
A number of initiatives are taking place at a borough wide level to address these issues. Examples of these interventions are:
• Connexions Personal Advisors – for all young people aged 13-18 • Vulnerable Young Peoples Group
5 Institute of Employment Research, University of Warwick and BMG Research for WMRO, 2007 22 FINAL 30th June 2010
• Young Offenders Initiative – Occupational Tasters for 16-18 NEET • Raising Aspirations – Occupational tasters and training for young parents NEET • BME Targeted Support
Using Black Country Connexions data from 2009, Research Sandwell has produced local estimates of the proportion of 16-18 year olds in the NEET group (see figure 25). Please note that the estimates may differ from official published data. These estimates show that West Bromwich Central has a NEET rate of 6.6% compared to Sandwell’s rate of 6.4%, therefore the rate is near the borough average.
Fig. 25: Percentage of 16-18 year old NEET in the Sandwell Wards
Percentage* of 16-18 year old NEETs (3 year average 11/ 2007 - 11/2009) in the Sandwell Wards (Unofficial)
12% 10%
8%
6%
4% 2%
0% Abbey Rowley Tividale Newton Oldbury Langley Bristnall St. Pauls Sandwell Friar Park Smethwick Old Warley Blackheath Princes End Princes Great Bridge Tipton Green Hateley Heath SohoVictoria and Wednesbury North Wednesbury South Greets Lyngand Green West Bromwich Central Bromwich West Great Barr with Yew tree Yew with Barr Great CradleyHeath Old and Hill Charlemontwith Grove Vale
Source: Black Country Connexions (2007-2009): Analysis - Research Sandwell * Approximate 16-18 year old population base (Dark green shading indicates the13 priority wards)
Child Poverty
Based on the most up-to-date figures, child poverty in the West Bromwich Central ward is an important issue (see figure 26). In absolute numbers of all children in poverty, West Bromwich Central is the 21st highest ward. Proportionally, West Bromwich Central is the 11th highest ward with children in workless families (29%); 4th highest ward with children in families on Working Tax Credits (33%); and the 8th highest ward regarding children in low income families (62%, 3% higher than the borough average).
At a national level, the Government has increased its focus on reducing child poverty. This can be seen in two current bills which are in the process of becoming law (April 2010): The Equalities Bill 2009 and the Child Poverty Bill 2009. The reduction of child poverty will have a major impact on all areas of local authority service provision and is at the heart of Sandwell MBC’s Anti-poverty strategy. The next section addresses how the Anti-poverty strategy ties in with the NESPs.
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Fig. 26: Child Poverty Rates in Sandwell 2006 All Children in Children in families Total Children in Children Workless Families on Working Tax low‐income Local Authority and Wards ONS Code Number Number Percent Number Percent Number Percent Sandw ell 00CS 71,105 20,540 29% 21,250 30% 41,790 59%
Abbey 00CSFA 2,185 355 16% 440 20% 795 36% Blackheath 00CSFB 2,965 835 28% 785 26% 1,620 55% Bristnall 00CSFC 3,125 855 27% 905 29% 1,760 56% Charlemont 00CSFD 2,235 355 16% 475 21% 830 37% Cradley Heath and Old Hill 00CSFE 2,945 730 25% 760 26% 1,490 51% Friar Park 00CSFF 2,905 1,080 37% 785 27% 1,865 64% Great Barr 00CSFG 3,175 550 17% 690 22% 1,240 39% Great Bridge 00CSFH 3,310 955 29% 870 26% 1,825 55% Greets Green and Lyng 00CSFJ 2,705 955 35% 940 35% 1,895 70% Hateley Heath 00CSFK 3,215 1,050 33% 895 28% 1,945 60% Langley 00CSFL 2,910 605 21% 680 23% 1,285 44% New ton 00CSFM 2,550 525 21% 565 22% 1,090 43% Old Warley 00CSFP 2,310 345 15% 560 24% 905 39% Oldbury 00CSFN 2,880 920 32% 940 33% 1,860 65% Princes End 00CSFQ 3,425 1,325 39% 890 26% 2,215 65% Row ley 00CSFR 3,025 855 28% 780 26% 1,635 54% Smethw ick 00CSFT 3,045 1,135 37% 1,015 33% 2,150 71% Soho and Victoria 00CSFU 2,830 1,400 49% 905 32% 2,305 81% St. Pauls 00CSFS 3,845 1,385 36% 1,310 34% 2,695 70% Tipton Green 00CSFW 4,330 1,230 28% 1,335 31% 2,565 59% Tividale 00CSFX 3,175 805 25% 705 22% 1,510 48% Wednesbury North 00CSFY 3,090 830 27% 900 29% 1,730 56% Wednesbury South 00CSFZ 2,545 750 29% 725 28% 1,475 58% West Bromwich Central 00CSGA 2,405 690 29% 795 33% 1,485 62% Source: Child Benefit Statistics, August 2006 Geographical analysis
2.4. Anti-poverty Strategy
Sandwell MBC’s Anti-poverty strategy (2010-13) identifies the following outcomes:
• All residents in Sandwell will enjoy a minimum income standard and there will be a reduction in child poverty
• Routeways will have been created which enable residents to develop skills and qualifications and take up work in key skill sectors, support local business and encourage new enterprise in those sectors
• Quality accessible and affordable local services are in place, which also provide routeways into work and workforce progression for local residents.
• Residents view their neighbourhoods as being positive places to live with strong social networks
• Residents believe they can engage in local service development and shaping of local initiatives including this strategy and have a positive impact 24 FINAL 30th June 2010
• Groups and communities most at risk of exclusion or discrimination can identify positive benefits and improvements to their lives and communities
In order address the above outcomes with regard to the NESPs, the following aims have been set out:
• To provide more positive activities and facilities for children and young people to raise aspirations
• To support families and parents to achieve better outcomes for their children and themselves
• To encourage community engagement to enable local identification of issues and involvement in solutions
• To improve opportunities for young people NEET to access employment including apprenticeships and volunteer activities
• To raise the standards and achievement in all learning settings
• To deliver improved and relevant education and training for the Sandwell’s economy
• To support more people to be independent for longer (e.g. sustainable employment)
2.5. Key Research Findings
• The West Bromwich Central ward has a similar population profile to the borough average in terms of gender, however the 16-24 age group was slightly higher than Sandwell overall.
• The ward has above average levels of people with a limiting long-term illness or general poor health.
• Economic activity in West Bromwich Central is significantly lower than the borough average.
• West Bromwich Central has a higher proportion of BME residents than the borough average. It has a particularly high proportion of those of Indian ethnic origin.
• There is a net inflow of workers travelling into the West Bromwich Central wards.
• The proportion of males in full-time employment is significantly below the borough average, whilst female employment is above the borough average.
• In West Bromwich Central, the level of worklessness for the ‘Over 50s’ and ‘BME’ priority groups are in the top quartile.
25 FINAL 30th June 2010
• The ward has a high proportion of people with no qualifications.
• Job seekers, ESA and IB claimants, and others on income related benefit all form a much greater proportion of the working age population than the borough average.
• West Bromwich Central claimant rate between February 2007 and May 2009 for IB and ESA has been consistently 4% above the borough average.
• The IB claimants are most likely to be men; they are also likely to fall in the 25-49 age group. Nearly 85% of all IB claimants in West Bromwich Central have been claiming for 2 years plus with more than 63% of all claimants on IB for 5 years and over.
• West Bromwich Central has a JSA claimant rate consistently above the Sandwell average. In November 2009, this was 2%.
• West Bromwich Central has a lower proportion claiming JSA for 6 months and under than Sandwell and Great Britain.
• West Bromwich Central scores fairly badly on the IMD. Two out of seven LSOAs are in the worst 5% in the country, three in the worst 10%.
• Regarding new business starts, West Bromwich Central ranked 2nd out of the 24 wards in Sandwell.
• West Bromwich Central is the 4th highest ward with children in families on Working Tax Credit.
2.6. Priority Actions
The West Bromwich Employment Skills Panel workshop, covering the West Bromwich Central ward, convened in March 2010. Based on the above research findings and feedback at community level the following three priorities were identified:
• Addressing mid to long-term unemployment (6 months plus)
• Addressing BME worklessness
• Addressing 25-49 worklessness, especially focussing on recent groups coming off out of work benefits
West Bromwich Central, proportionally, has a higher than borough average unemployed for 6 months and over. At ward level there are many organisations that support the unemployed. For example, Joblink, provide a wide range of services from help to write a CV to assisting with job search. TOPPS helps with pre-employment training, via short programmes, including training to achieve a CSCS card. There are also organisations that prioritise women - SWEDA; people with disabilities - Beeches Enterprise Centre and Shaw Trust; and families – SAFL. However, it was argued that, in the case of serving long-term unemployment, gaps in provision exist. The 26 FINAL 30th June 2010 workshop concluded that sustainable employment was a key concern in the West Bromwich Central ward.
The problem is that the funding regime currently provides training opportunities on a short-term basis. It was suggested that funding should be less about numbers and more about sustained employment. Moreover, there is a need to examine the temporary work culture in the area, which impacts on a claimant’s rights to benefits when a short term contract has ended. This has a negative effect on long-term employment opportunities and helps reinforce benefit dependency. Those who have been unemployed for 6 months and over are often reluctant to take up work that is short-term because it is seen as having no real long-term financial or personal benefit.
Currently, government policy will withdraw benefits from those who refuse to take up employment, however without sustainable opportunities on offer this could simply be storing up problems in the near future. Moreover, the introduction of the ESA, in which all people currently on IB are having their claims reassessed, will add to the need for services to provide support for those who have been out of the labour market long-term. Consequently, there will be a need to provide greater support for marginalised groups to re-enter the labour market. It was argued that services will need to focus on the 25-49 year age group in West Bromwich Central as provision for this group is comparatively low. The ward has a higher rate of people aged 25-49 on benefits compared to the borough average.
The main barriers to employment identified for BME groups were language and other basic skills. It was suggested that within the West Bromwich Central ward that more ESOL provision is needed as well as basic literacy and numeracy training to improve employability. Some BME groups and/or other new community groups are hard to access owing to cultural differences. It was recommended that more outreach work to households and more one-to-one client interventions would be ways to address this. It was further suggested that more CABx surgeries are required, greater availability and access to Information and Advice and Guidance (IAG) advisors to help reduce isolation.
To address worklessness in general, it was suggested that even more targeted funding is needed. For example, to increase the number of placement opportunities for jobseekers to develop skills and gain experience. Additionally, employer engagement was also identified as an issue that needs addressing. It was suggested that better connections are required between employers and the training provided locally. A key issue is that if training is to be more relevant to the needs of local employers, greater consultation is required. One suggestion has been to set up an event at which local employers could meet up with potential employees and local training providers. This will be an opportunity to network for all parties and for employers to pass on appropriate advice.
3. Current Service Provision
This section (shown in Appendix 1) outlines current employment and skills focused services located/delivered in the neighbourhood and those serving the neighbourhood.
27 FINAL 30th June 2010
Appendix 1 also includes mainstream activities, e.g. New Deal, Employment Zones and IAG/Nextsteps provision. Due to the current economic climate it has not been possible to obtain an accurate impact assessment relating to Sandwell’s interventions under the City Region Employment and Skills Multi Area Agreement categories. Moreover, the annual targets presented owing to change are under review (see section four: Targets below).
3.1. Voluntary Sector
The voluntary sector is involved in the delivery of City Region Employment and Skills Multi Area Agreement initiatives. Sandwell MBC has worked with the voluntary sector to ensure they gain the associated Quality Marks to ensure a minimum standard.
The Council supports a number of Voluntary Sector organisations with funding from its Economic Regeneration Theme budget to deliver employment and training support to those most disadvantaged in Sandwell. Several of these agencies offer a borough wide service e.g. Sandwell Women's Enterprise Development Agency, Sandwell African Caribbean Development Agency, Groundwork West Midlands, 6 Towns Credit Union Ltd and Ideal for All Ltd.
3.2. Private Sector
The key employment and skills focused services provided by the private sector is in partnership with the public sector: the Local Employment Partnerships (LEPs). The LEPs were launched by JCP in 2007. They rely on a simple principle that matches priority customers who have been supported to become work ready with employers who have vacancies. In Sandwell, Sandwell MBC are the preferred deliverer of the job training element on behalf of the LSC which is currently funded through the Moving Forward (Client Intervention Programme). Already as a result of LEPs 110 formerly unemployed people have moved into full time employment. Additional people have been taken on through work trials so this figure is expected to increase.
A successful model has been developed which involves initial engagement with the employer to determine their needs, i.e. the type of skills, training and competencies required. Then a training plan was developed to provide relevant and tailored training which is tendered out to local training providers (this includes all the Working Neighbourhood Fund (WNF) Neighbourhood Learning in Deprived Communities (NLDC), many of which are voluntary community sector organisations). This is also useful to the local economy as it increases the availability of training contracts within the borough. The next stage is to hold a series of Open Days where candidates are referred through JCP. Following an initial sift, candidates are entered onto the pre employment training course which then leads successful candidate to guaranteed interviews. During the process the employer has large amounts of contact with the candidates which assist in ensuring the candidates are clear on what is required.
Experience is showing that due to the success of the scheme the same employers are returning with further rounds of recruitment so that the same process can be used to fill further vacancies. Another measure of the schemes achievement is that Sandwell MBC was runners up in the Partnership Works category at the 2009 national LEP awards.
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Key companies that have are involved in the LEP include: Automobile Association (AA – Oldbury); Arnold Clarke and British Gas.
3.3. Public Sector
A major public sector initiative delivering employment and skills services is the West Midlands Regional Public Sector Hub. This is the European Social Fund Public, Health and Social Care Hub and is a West Midlands wide employer engagement project (the WM Partnership) lead by Sandwell MBC. The partnership consists of partners from the West Midlands including Local Authorities, Sector Skills Councils, Colleges, PCTs, NHS Trusts and training providers.
The aim of the hub is to develop, implement and co-ordinate a Public Sector Hub, that will offer focused employer engagement to those sectors across the West Midlands Region. In the current economic climate it is crucial to un-lock the potential of sectors where there will continue to be recruitment opportunities such as the Public, Health and Care sectors.
An Employer Engagement Strategy will direct the focus of the West Midlands Partnership, tailored to the type and scale of employer and geographical differences. Employment brokers will act as a professional recruitment brokerage service specialist to the public sector.
The Hub will engage with the following sub-sectors;
- Health (Strategic Health Authority, Skills for Health) - Social Care - Children’s Workforce (Local Authorities, Children’s Workforce Development Council) - Local Authorities (Local Government Association) - Education – Further Education, Higher Education, Schools (Lifelong Learning UK) - Criminal Justice (Skills for Justice) - Government Skills - Community and Voluntary - Civil Service
The WM Partnership will work with employers to review their current recruitment practices by highlighting the benefits they can gain by signing up to LEPS, and the Skills and Jobs pledges. It will act as a bridge between public sector employers and programmes throughout the region designed to engage with unemployed beneficiaries and move them into employment. The vacancies generated from the project will be made available to these programmes. Guaranteed interviews will be negotiated with the employers who will receive support from start to finish of the recruitment process, including once the employee is employed.
4. Targets
The LAA targets have been reviewed for 2010/2011. The worklessness target NI 152 within the LAA has been superseded following the introduction of the Multi Area Agreement (MAA). Appendix 2 has the most up-to-date targets. 29 FINAL 30th June 2010
5. Gap Analysis and Action Plan
A gap analysis will be ongoing and undertaken by the Employment and Skills Panel which is responsible for reporting the impact of service provision.
5.1. Borough Level
To improve the collective client service offer to workless residents of the West Bromwich Central ward, Sandwell will need to consider how it can deliver a programme that includes as a minimum, the following enhanced elements wrapping around existing mainstream employment support programmes:
• Initial action planning • Identification of personal needs • Skills needs analysis • Travel to interview and work support • Provision of bespoke training linked to specific vacancies • Into work training entitlement to NVQ Level 2
This will improve progression routes for individuals to and through the network of locally available employment support provision by setting up a locally focused caseload management function to coordinate client engagement and referral across all local provision.
5.2. Ward Level
(See 2.6: Priority Actions)
6. Performance Management Framework
The performance management structure that underpins the delivery of the City Region Employment and Skills Multi Area Agreement in Sandwell is as follows:
• Employment and Skills Panel: These groups will receive the NESPs for information and provide ward level intelligence etc.
• Employment Group: This is the local management group and comprises of senior council officers and middle managers from JCP and the LSC. The group will monitor the overall delivery of the City Region Employment and Skills Multi Area Agreement via the NESPs and ensures that there is full collaboration of all partners such as the LSC and JCP.
• Business Group: This group comprises of the Sandwell MBC, Sandwell Chamber of Commerce and key business support agencies, including Business Link West Midlands. Advantage West Midlands, The LSC, Sandwell Traders Association and the Black Country Consortium are also on board. This group will help to support and expand Sandwell’s economy. A critical part of this will be helping to ensure the needs and benefits to the business 30 FINAL 30th June 2010
community are discussed when the council and its partners make decisions affecting local economic development.
• Adult Learning and Skills Group (ALSG): This group comprises of funders and council officers. It takes responsibility for providing the framework and associated strategic planning and reviewing of Adult Continuing Learning (ACL) across the borough ensuring learning opportunities for local people which are of a high standard and easily accessible across the six towns. It incorporates the work of the Adult and Continuing Learning Group and overarching Skills for Life work.
These groups report to the overarching Skills and Economic Regeneration Partnership.
• Sandwell Economic Regeneration Partnership (SERP): The SERP is primarily concerned with monitoring the delivery of the LAA and remediating any delivery issues
Sandwell MBC Programmes and Performance Group are tasked with monitoring the borough’s LAA at the highest level, along with the appropriate council Cabinet Advisory Team.
7. Contacts, Acknowledgements and Appendices
7.1. Contacts
The production of Sandwell's NESPs has been undertaken by the Economic Regeneration & Skills Division and Research Sandwell.
For enquiries relating to the City Region Employment and Skills Multi Area Agreement, contact:
Kim Mocroft, Employment and Skills Service Manager Tel: 0845 352 1255 Fax: 0121 569 3131 Email: [email protected]
For all other enquiries, please contact the NESPs project officer:
Andy Bywater, Economic Regeneration Strategy Manager Tel: 0121 569 3083 Fax: 0121 569 3131 Email: [email protected]
7.2. Acknowledgements
This NESP was produced with the assistance of the following individuals:
Lyndon Bracewell - Sandwell MBC, Economic Regeneration & Skills Division Steve Bridgewater – Sandwell MBC Research Sandwell
31 FINAL 30th June 2010
Mel Chillingworth - Sandwell MBC Research Sandwell Jane Cole - Sandwell MBC, Economic Regeneration & Skills Division Jason Copp – Sandwell MBC Research Sandwell Rosie Edwards – Sandwell MBC Anti-poverty Strategy Debbie Geary - Sandwell MBC, Economic Regeneration & Skills Division Katherine Hewitt – Sandwell MBC Communities Unit Roger Litchfield - Sandwell MBC, Economic Regeneration & Skills Division Kim Mocroft - Sandwell MBC, Economic Regeneration & Skills Division Nicy Morgan - Sandwell MBC, Economic Regeneration & Skills Division Helen Peach - Sandwell MBC, Economic Regeneration & Skills Division Adele Philips - Sandwell MBC, Economic Regeneration & Skills Division Dale Stewart - Sandwell MBC, Economic Regeneration & Skills Division Ann Thomas - Sandwell MBC, Economic Regeneration & Skills Division Kelly Thomas - Sandwell MBC, Economic Regeneration & Skills Division Marcus Whiting - Sandwell MBC, Economic Regeneration & Skills Division
7.3. Appendices
32 FINAL 30th June 2010 Appendix One
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme All Workless People supported into Advice and A4e Ltd All Sandwell DWP Flexible 5 years from Graham Wiggall Residents sustained employment support, job- Borough New Deal Oct 2009 Tel 0121 524 1651 search activity, pre-employment training, in work support and NVQ delivery All Workless People into employment Advice and Lion Farm Oldbury SMBC Kate Cross Residents guidance Action Centre / Rowley Regis NLDC Job search Joblink Tividale CV building All Workless Focusing on Fit For Work Referring Pathfinder Sandwell Sandwell Pct End March [email protected] Residents Programme Individuals who Healthcare Borough 2011 Free Phone are in work and Development Number (In Work and Off We also Sign posting off sick for Health CIC and Ingeus 0800 321 3180 Sick Leave) people into Employment Reasons Or Services and Volunteering Pathfinder opportunities with The Healthcare Healthy Communities Developments CIC Collaborative Programme Suzanne Hemming where Suzanne.Hemmin We Promote Early [email protected] Presentation of Mobile Cardiovascular / Cancer 07877493377 Disease Organising Activities within Nadia Ahmed the Nadia.Ahmed@Nh Community/Workplaces/G s.Net P Practices
33 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme All Workless Improving skills for people A wide range of Pathfinder Sandwell Sandwell PCT End March Nadia Ahmed Residents unemployed, sign posting Services Offered Healthcare 2011 Nadia.Ahmed@Nh individuals to Employment by One Developments s.Net services; NHS Routeways Service for pan CIC and others within the Sandwell Sandwell Borough. Including Health Referring individuals to Fit Awareness For Work Programmes to Training for support people who are in Existing and New work but struggling to Volunteers manage their Health Condition and stay in work To support individuals who are off Sick for Health reasons Referring individuals to their GP to follow-up further checks when picked up as having High Blood Pressure Refer individuals to Health and Wellbeing Services for Physical Activity/Slimwell/Cookwell classes and Healthy eating programmes All Workless Self employment Information, Black Country Black Business Link / To 31.3.11 and Chris Cooper Residents advice, training 1 Enterprise Country AWM after 07810 377781 v 1 or Limited 1 v many All Workless Recruitment of Volunteers Recruitment Blackheath Sandwell SMBC/WNF Helen Peach Residents to support the organisation Training Live at Home and to provide pathways Advice to employment for those Information that are seeking provision employment
34 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme All Workless Clients into further training Pre-employment Community Sandwell SMBC/WNF 12 months Tony Campbell Residents or employment to improve recruitment and Action Project 0121 5653273 skills, confidence and training, incl. employability advice and guidance, brush up on literacy and numeracy skills and opportunity to gain a basic skills qualification All Workless People into jobs in the Pre-employment SMBC Think Borough- SMBC / WNF Paul Smith Residents construction sector recruitment and Local wide training, i.e. Construction advice and guidance to both employer and applicant All Workless Support and help One to one CBO West- WNF/NLDC Fokhruz Zaman Residents unemployed people to get support including Bromwich & a full or part time outreach, and Raska Begum employment. Also provide advising and Wednesbury jobs in volunteering. offering training Area programmes, which assist to build skills for you to meet the demand of the employers. All Workless Improved skills, A wide range of Confederation Sandwell WNF March 2011 Shabud Ullah Residents confidence and services and of Bangladeshi NLDC employability intervention to Organisations support (CBO) individuals to improve their chances of getting into employment.
35 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme All Workless Improved skills, Informal learning Groundwork Tipton Sandwell NLDC 6 months Stephen Cook Residents confidence and taster sessions in West Midlands 0121 530 5500 employability gardening, healthy eating, energy saving. All Workless Client Engagement Advice & Ideal for All Ltd Borough wide Working 1st April 2010 to Beverley Banks Residents Mentoring & Personal Guidance Neighbourhood 31st March Support Individual Focus Fund, NLDC, 2011 Employability course mentoring & significantly EDS Work Placements personal support in Oldbury & Support Employment Wednesbury Skills training Job Club Youth Club Personal development ESOL Literacy & Numeracy Computer courses All Workless Sustainable employment Flexible New FSD District Wide DWP mainstream JCP advisers Residents and work experience Deal A4E DWP mainstream Support Contract A4E ESF (via DWP) Self-employment support Flexible Shaw trust Routeways All Workless People assisted in Pre-employment Joblink Borough- SMBC/WNF End-March Joblink North ~ Ted Residents accessing sustainable, skill/ability (Joblink North, wide via 2011, (possible Cook improved employment assessment, based @ static Bases extension to 0121 557 4480 across all sectors, support in Princes End, & multiple end-March including Private, Public & vocational Tipton & Outreach 2013 subject to Joblink South ~ Voluntary. training, Joblink South Venues. funding Asad Ashraf Jobsearch, CV, based @ Rolfe approval). 0121 558 4142 Application Form, Street, All age
36 FINAL 30th June 2010 on-line Smethwick) groups Application for whether employment & currently Interview support, unemployed, Mentoring & or in Advocacy. employment. All Workless *Development of soft skills Information, Landau Sandwell re JC+ Funded Sept 2010 Denise Randell Residents e.g. confidence & work advice & Work Prep Work Prep (Work Choices Area Manager related skills guidance programme programme will Millennium Centre ‘World of Work’ (referrals via replace it) Friar Park Road People into employment training Disability Wednesbury Supported Work Employment WS10 0JS placements Advisers) 0121 556 8246 1:1 Mentoring & Denise.randell@lan support Pre- dau.co.uk Out reach service dominantly Support with Wednesbury WNF (open March 2011 travel costs re WNF referral process) Travel training All Workless People supported with Information, Murray Hall Tipton Green, WNF Carol Prendergast Residents barriers to employment advice and Community Princes End, 0121 557 5269 and training. guidance Trust: Great Bridge Neighbourhood Engagement, Links mentoring and Access to a supported support information service Health Point PCT Funding Jean Williams Single access reviewed 0121 612 1900 drop in annually information service, free internet access, learning opportunities. Community development approach to supporting people when presenting with complex issues
37 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme All Workless Support people into jobs Pre-employment Peopleserve, Borough- ESF Ann Thompson Residents support for Tipton wide adults. Support to overcome barriers to work. This includes one to one guidance, training, and self- directed job search. Clients are also allocated a dedicated job broker to identify and source relevant vacancies. All Workless Assisting people into jobs Resource Area/ Training & Sandwell SMBC/WNF Ongoing John Ellsmore Residents and/or suitable training to Internet access Enterprises Heathfield Linda Ridgway enhance their employment ICT Courses Centres College Sue Stanley prospects Job search Services (Joblink) advice and housed within guidance TECs- 01384 858100 CV preparation Joblink Flexible New Deal Heathfield College All Workless Unemployed Sandwell Advice and NHS Routways Sandwell WNF PCT March 2011 Seema Mair Residents residents 16+ into jobs Guidance, pre ESF Angela Dandikar- within NHS Careers employment Patel training, job brokerage, 0121 569 Volunteering 2411/2424 Opportunities Access to vacancies within the NHS
38 FINAL 30th June 2010 including a guaranteed interview scheme All Workless The Team City of Black LSC On-going Sharon Beech Residents Programme:12 Wolverhampton Country 01902 821906 week personal College development course to enable people to seek employment, training or education – 16 to 25 yrs All Workless Support & Mentor people Advice & Smethwick St Pauls Sandwell MBC 2 years Lobley Residents through their journey into guidance. Bangladeshi Ward (WNF & NLDC finding employment, Offer Help with job Youth Forum course such as application. Employability Support course, ESOL courses. Job-club. All Workless People trained in priority Full level 1, 2 and Sandwell Borough wide SFA On going Client Services Residents sectors 3 training courses College and beyond West Bromwich in a range of Smethwick sector areas (see Oldbury prospectus for Campuses further details) 0121 5566000 All Workless Aged 19 plus Work Focused SMBC Black LSC Marie Mathews Residents Progression toward level 2 Training/ 45 or 75 Sandwell Country wide qualifications, job with hours training College training All Workless Improved skills, Employability SWEDA Ltd Borough- SMBC/WNF Jackie Leech Residents confidence and sessions, wide employability confidence/motiv ation and self esteem sessions, Literacy/Numerac y support sessions, IT sessions, skills training – First Aid, Health &
39 FINAL 30th June 2010 Safety and Food Hygiene All Workless Improved chances of Provide IAG with Smethwick Smethwick Harjinder Malhi Residents obtaining employment or personal Youth & becoming economically mentoring Community active for BME, lone support and 1 Centre. parents and 50+ week employability training. All Workless Client will gain a Literacy Classroom based TBG Learning, Sandwell LSC and JCP Contract Jayne Baynard Residents & Numeracy qualification teaching, work West Bromwich annually as well as a City & Guilds placements, reviewed 0121 524 5498 Employability Award. employability Currently workshops and holding support and 2009/10 information, contract advice and guidance. All Workless To provide training and Health and safety Tipton Sandwell NLDC Current until Sarah Jones Residents work placements Manual handling Community July 2010 Tipton Christian Food hygiene Action Group Church Interview Waterloo street techniques Tipton Work placements DY4 8NR All Workless Access to free Internet use Open access Wednesbury Wednesbury SMBC Samantha Goode Residents for job searches etc. facility for all Library Area Books, leaflets etc groups regarding careers and training, IT training provided by SAFL at various levels.
All Workless Offer support to all Adult learner SAFL West Through Funding Nikki Russell Residents sections of the local taster classes LearnDirect Bromwich extended guaranteed for 07772 810332 community, to access Signposting to OU Central services budget extended Nikki.russell@ appropriate support, benefit advice Welfare Rights services until newtown.sandwell. signpost to appropriate Signposting to In house via August 2011 sch.uk training & specialist IAG services individual services Signposting to schools adult learning Through providers WBCC
40 FINAL 30th June 2010 Family learning Through opportunities Parental Support Advisors All Workless Client will gain a Literacy Classroom based TBG Learning, Sandwell LSC and JCP Contract Jayne Baynard Residents & Numeracy qualification teaching, work West Bromwich annually as well as a City & Guilds placements, reviewed 0121 524 5498 Employability Award. employability Currently workshops and holding support and 2009/10 information, contract advice and guidance. All Workless Improved skills, Pre-employment TOPPS Oldbury WNF, Joblink Completion TOPPS Residents confidence and recruitment and Rowley Regis Intervention Fund Mar 11 0121 421 5514 employability training, i.e. Tipton Unit 9 advice and Wednesbury Belper Ent. Park guidance and job West Greets Green Rd specific courses Bromwich West Bromwich and training to Smethwick B70 9EN support people back into work e.g. CSCS, Food Hygiene and Customer Service All Workless People 18 + into jobs I.A.G, pre Shaw trust Sandwell ESF / DWP Michelle Bayliss Residents employment training, vocational training when needed, specialist I.A.G for clients with specialist barriers, job search support, employer support, in work support, placements
41 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme All Workless People able to commence Supporting with WorkWise All of ERDF (SUD Currently Shanara Begum Residents employment and up to 3 months Sandwell Package) December 0121 569 2146 sustained in that public transport WNF 2013 employment. costs. Journey planning and support with public transport costs for interviews. All Workless Reduce worklessness To help all young Connexions Borough- Statutory LEA Statutory Subat Khan Residents people realise Sandwell wide funding Service their potential 0845 352 0055 and help overcome subat_khan@sand barriers to well.gov.uk learning. Pauline Gooden 0845 352 0055 Rowley Regis /Cradley Heath
Pauline_Gooden@ sandwell.gov.uk
NEETs Improved skills, confidence Advice and Lion Farm Oldbury (B69 SMBC Kate Cross and employability guidance Action 1) Job search Centre/Connexi CV building ons Confidence (By building appointment) NEETs Improve skills confidence A wide range of In house Sandwell Charitable Trusts Susan Kirkham and employment services support Helen Peach opportunities resources SMBC facilities and information supporting Education
42 FINAL 30th June 2010 Equality Health and Opportunity NEETs Clients into further training Pre-employment Community Sandwell Tony Campbell or employment to improve recruitment and Action Project 0121 5653273 skills, confidence and training, incl. employability advice and guidance, brush up on literacy and numeracy skills and opportunity to gain a basic skills qualification NEETs Improved skills, confidence A wide range of Smethwick Smethwick Harjinder Malhi and employability services and Youth and area facilities for the Community local community Centre that supports the development in key areas including Education, Employment, Equality of Opportunity NEETs Engage in employment Entry to Greenspring West Young People’s Beverlie Weston – with education, further Employment Training West Bromwich Learning Agency Brown or education and volunteering programme Bromwich area also (YPLA) Jennifer Hall work linked to training which is in its borough-wide transition period A more confident rounded of Foundation young person Learning
Each learner has a individual action plan the programme consists of Employability, Personal and Social development,
43 FINAL 30th June 2010 Literacy, Numeracy ESOL interlinked to a vocational option in Construction, Administration, Woodwork, Music and Motor Vehicle studies
All lines of study are accredited NEETs Raised aspirations and Work around Groundwork Sandwell Schools ongoing Terry Breen qualifications confidence and West Midlands 0121 530 5500 key issues to help inclusion
Improved skills, confidence Short, medium, Groundwork Sandwell V 3 years Amit Dattani and employability long term West Midlands 0121 530 5500 volunteer placements+ support. Level 2 in Horticulture and Construction Vocational Groundwork Sandwell ongoing Brian Kempson training West Midlands 0121 557 8549 NEETs Support towards vocational Pre-employment Joblink Borough- SMBC/WNF End-March Joblink North ~ Ted training & sustainable skill/ability (Joblink North, wide via 2011, (possible Cook employment. assessment, based @ static Bases extension to 0121 557 4480 support in Princes End, & multiple end-March vocational Tipton & Outreach 2013 subject to Joblink South ~ training, Joblink South Venues. funding Asad Ashraf Jobsearch, CV, based @ Rolfe approval). 0121 558 4142 Application Form, Street, All age on-line Smethwick) groups Application for whether employment & currently Interview support, unemployed, Mentoring & or in Advocacy. employment.
44 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme NEETs Development of soft skills Information, Sandwell Prospects Dec 2010 e.g. confidence & work advice & LSC/ESF related skills guidance (referrals via ‘World of Work’ Connexions) training Young People into Work placements education, employment & Mentoring & training support Out reach service Support with travel costs Travel training NEETs Improved skills, confidence Information, Murray Hall Carol Prendergast and progression towards advice and Community 0121 557 5269 employment and training guidance, Trust opportunities Mentoring and Sandwell June 2010 support through Connecting Partnership community Communities development activities NEETs Progression to college Rathbone Black Local Authority Until Aug 09 Lynne Whitehouse employment or other Sandwell Country Foundation 0121 522 6990 provider/apprenticeship Learning to come in Aug 10 NEETs Improving employability ICT course FETC Rowley Regis SMBC Ongoing Via reception – depending on Linda Ridgway demand /response to 01384 858100 invitations NEETs Specific support to Young Joint working with PCT Supported Lion Rowley PCT and Sure Suzanne Cox 559 Parents (see families PCT (Teenage by Rowley CC Town Start Grant 9916 below) Pregnancy Unit) (PCT contact TBA) to support all young parent families NEETs The Team City of Black LSC On-going Sharon Beech Programme:12 Wolverhampton Country 01902 821906
45 FINAL 30th June 2010 week personal College development course to enable people to seek employment, training or education – 16 to 25 yrs NEET Youth- club Give young SBYF Sandwell Funded by the On-going Ajid people some Council activities to do, to keep them off the St
Lunch-club for men & 2 To get the SBYF Sandwell PCT On-going Arina groups of Women Only community to exercise come out & keep- fit with advice on eating healthy
Advice Support Work Communicating SBYF Smethwick Communities 9 Months Soyfur on behalf of Hardship Funds clients coming any with day to day issues as well as filling in forms, making phone calls for people who does not speak good English NEETs Progression to level 2 Following Sandwell Borough wide YPLA On going Neil Baker/Lyn programmes foundation College and beyond Lewis, Sue Mills 14-19 3 Programmes learning programmes What Next 14-19 personalised to Integrated Studies(16-18 develop their LDD Full time academic and programmes) social skills to A2B 16-18 Full time access level 2 or employment
46 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme NEETs Support for Young People Programme for SWEDA Ltd Borough- E2L Emma Simms 16-17 year olds wide to develop aspirations and improve soft skills to help young people return to education/training NEETs Client will gain Literacy & Activity days, TBG Learning, Sandwell LSC and ESF Contract Numeracy qualification, counselling if West Bromwich annually confidence and required, reviewed for progression to future information, E2E. learning. advice and guidance, 3years contract workshops for Kickstart covering substance abuse and interview techniques. NEETs Access to free Internet use Open access Wednesbury Wednesbury SMBC Samantha Goode for job searches etc. facility for all Library Area Books, leaflets etc groups regarding careers and training . IT training provided by SAFL at various levels. NEETs Offer support to all Adult learner SAFL West Through Funding Nikki Russell sections of the local taster classes LearnDirect Bromwich extended guaranteed for 07772 810332 community, to access Signposting to OU Central services budget extended Nikki.russell@ appropriate support, benefit advice Welfare Rights services until newtown.sandwell. signpost to appropriate Signposting to In house via August 2011 sch.uk training & specialist IAG services individual services Signposting to schools adult learning Through providers WBCC Family learning Through opportunities Parental
47 FINAL 30th June 2010 Support Advisors NEETs Improved Skills Confidence Client West Bromwich West NLDC 12 Months Cheryl Plant and employability Engagement YMCA Bromwich Sessions: These Central will be worked on including a one to one Greets Green basis, with a and Lyng qualified NVQ level IV IAG advisor, who will complete a thorough needs assessment and prepare the individual employment and skills action plan. NEETs To help overcome any To provide Connexions Tipton N/A On-going Michelle Smith barriers faced by this information, Sandwell 07855 037 425 group. advice and To reduce the number of guidance to help Liz Dooley 16 – 19 year olds who are overcome 07855 039 538 not in education, barriers faced by employment or training. this group and their families. Improve skills, address training needs and increase chances of employability NEETs Reducing NEETs Provide Connexions Borough- Statutory LEA Statutory Subat Khan information, Sandwell wide funding Service Reducing the number of advice and 0845 352 0055 16-18 young people whose guidance on a destination is not known. range of issues subat_khan@sand including jobs, well.gov.uk Placing young people 16- training and 19 into education, training careers. Janet Slater and employment Referrals to other 0845 352 0015
48 FINAL 30th June 2010 support agencies as appropriate. janet_slater@sand well.gov.uk Making an Offer of Learning to Pauline Gooden 16/17 year olds 0845 352 0055 as part of the Rowley Regis Government’s /Cradley Heath Jan and Sept Guarantee. Pauline_Gooden@ sandwell.gov.uk Every NEET young person assigned a PA.
Connexions Centres in West Bromwich and Wednesbury.
Connexions Bus operates in the rest of the borough. NEETs Client will gain Literacy & Activity days, TBG Learning, Sandwell LSC and ESF Contract Jayne Baynard or Numeracy qualification, counselling if West Bromwich annually Eda Daud confidence and required, reviewed for progression to future information, E2E. 0121 525 5498 learning. advice and guidance, 3years contract workshops for Kickstart covering substance abuse and interview techniques.
49 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme NEETs Improved skills, confidence Pre-employment TOPPS Oldbury WNF, Joblink Completion TOPPS and employability recruitment and Rowley Regis Intervention Fund Mar 11 0121 421 5514 training, i.e. Tipton Unit 9 advice and Wednesbury Belper Ent. Park guidance and job West Greets Green Rd specific courses Bromwich West Bromwich and training to Smethwick B70 9EN support people back into work Rowley Regis Connecting Soft skills, Communities employability and DWP Completion Jun work experience 10 NEETs People able to commence Supporting with WorkWise All of ERDF (SUD Currently Shanara Begum employment and sustained up to 3 months Sandwell Package) December 0121 569 2146 in that employment. public transport WNF 2013 costs. Journey planning and support with public transport costs for interviews
18 – 24 age group Support young people with Young parents Lion Farm Oldbury SMBC Kate Cross parenting group Action Centre / Rowley Regis Sandwell Youth Tividale Services / SureStart 18 – 24 age group 18+ Offering Sandwell Sandwell SMBC/WNF Training Officer recognised Training and NLDC TLDC Qualifications for Development Chris nightingale Volunteering / Centre Sandwell Employment TOPPS seekers 18 – 24 age group Progression towards level Work Focus SMBC Borough- LSC Marie Matthews 2 qualifications Training / 45 or Sandwell wide 75 hours training College
50 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme 18 – 24 age group Work experience and Paid 6 month Groundwork West Future Jobs Fund Ongoing Heather Sheldon training. In placements, or placements with West Midlands Midlands 0121 322 4546 in practical physical support and improvement teams, e.g. training allotment / canal improvements
Improved skills, confidence and employability V Groundwork 3 years Amit Dattani Improved employability for Short, medium, West Midlands Sandwell 0121 530 5500 graduates long term volunteer Project funding Environmental NVQs to placements Groundwork Ongoing Amit Dattani Level 2 Horticulture +support. West Midlands Sandwell 0121 530 5500 training, Train to Gain and CSCS Cards 6 month package of support and Groundwork ongoing Brian Kempson experience West Midlands Sandwell 0121 557 8549
Delivering vocational learning to employed adults. 18 – 24 age group Client Engagement Advice & Ideal for All Ltd Oldbury PAYP – Sandwell 1st October Kolsoma Begum Recorded outcome Guidance Council 2009 to 31st Accredited outcome Individual & March 2011 Group sessions Work Placements Social & Life Support for Young people skills training Employability training Personal development ESOL,Literacy & Numeracy, and IT courses
51 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme 18 – 24 age group 6 month Future Jobs Fund Various (to be District wide DWP mainstream JCP advisers Employment/work-focused referred via training/work experience Work-focused JCP adviser) (@ 6 month of JSA claim) training
Routes into Work
Community Task Force 18 – 24 age group Support towards vocational Pre-employment Joblink Borough- SMBC/WNF End-March Joblink North ~ Ted training & sustainable skill/ability (Joblink North, wide via 2011, (possible Cook employment. assessment, based @ static Bases extension to 0121 557 4480
support in Princes End, & multiple end-March Joblink South ~ vocational Tipton & Outreach 2013 subject to Asad Ashraf training, Joblink South Venues. funding 0121 558 4142 Jobsearch, CV, based @ Rolfe approval). Application Form, Street, on-line Smethwick) Application for employment & Interview support, Mentoring & Advocacy. 18 – 24 age group Development of soft skills Information, Pre- WNF March 2011 e.g. confidence & work advice & dominantly related skills guidance Wednesbury ‘World of Work’ training Young People into Work placements Prospects Dec 2010 education, employment & Sandwell LSC/ESF training Mentoring & support Out reach service Support with travel costs Travel training
52 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme 18 – 24 age group Young people supported Engagement, Murray Hall Tibbington Sandwell June 2010 Carol Prendergast with employment, training mentoring and Community Estate, Partnership 0121 557 5269 and apprenticeship support, IAG, Trust: Princes End opportunities pre-employment Ward support inc CVs, Connecting financial Communities assistance Under review Neighbourhood Links 18 – 24 age group Improving employability ICT course FETC Sandwell SMBC Ongoing Via reception – Linda Ridgway
01394 858100 18 – 24 age group The Team City of Black LSC On-going Sharon Beech Programme:12 Wolverhampton Country 01902 821906 week personal College development course to enable people to seek employment, training or education – 16 to 25 yrs 18 – 24 age group Moving on Up LDD NEET Specifically Sandwell Borough ESF December Neil Baker/Lyn project for 19-25 year olds. targeted at LDD College Wide 2010 Lewis Partnership with gives learners a Oldbury Prospects. 10 week taste of a Campus programme (September foundation delivery 2010 start) leading to a full programme. The centre time place on a hours are flexible vocational/independent & the programme living course. Target 15 develops skills places and confidence to enable progression to work or a full time course.
53 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme 18 – 24 age group Improved skills, confidence Employability SWEDA Ltd Borough- SMBC/WNF Jackie Leech and employability sessions, wide confidence/motiv ation and self esteem sessions, Literacy/Numerac y support sessions, IT sessions, skills training – First Aid, Health & Safety and Food Hygiene 18 – 24 age group Improved confidence and Worked with Smethwick Smethwick Harjinder Malhi interpersonal skills to other Youth & improve inter-community organisations to Community harmony. bring young Centre. people together through sports and social environments. 18 – 24 age group Client will gain 13 weeks Work placement TBG Learning Sandwell, DWP Expected to Pardeep Sidhu work placement and activity with a West Bromwich Dudley, end Sept 2011 (Raj) assisted employability local Wolverhampt skills workshops employer/commu on and 0121 270 4959 throughout the program. nity benefiting Walsall Also will gain a letter of organisation and reference. weekly workshops on employability skills including CV’s, covering letters. Interview techniques etc. 18 – 24 age group Access to free Internet use Open access Wednesbury Wednesbury SMBC Samantha Goode for job searches etc. facility for all Library Area Books, leaflets etc groups
54 FINAL 30th June 2010 regarding careers and training. IT training provided by SAFL at various levels. 18 – 24 age group Offer support to all Adult learner SAFL West Through Funding Nikki Russell sections of the local taster classes LearnDirect Bromwich extended guaranteed for 07772 810332 community, to access Signposting to OU Central services budget extended Nikki.russell@ appropriate support, benefit advice Welfare Rights services until newtown.sandwell. signpost to appropriate Signposting to In house via August 2011 sch.uk training & specialist IAG services individual services Signposting to schools adult learning Through providers WBCC Family learning Through opportunities Parental Support Advisors 18 – 24 age group • Improved 20 young people Friar Park Friar Park Connecting Current Friar Park – John employability. in 4 Millennium Communities projects will run Rennie - • Access training (both neighbourhoods Centre Tibbington (Government until end of Millennium Centre informal and of the borough Funding through June 2010 (but accredited) will be part of a Murray Hall Ocker Hill Department for there is the Tibbington – Carol • Improved confidence & structured Development Communities and possibility of Prendergast – self worth “Connecting trust Brickhouse, Local further funding Murray Hall
• Improved Communities” Springfield, Government) although no programme that Centrepoint Grace Mary final decision Ocker Hill – David understanding of Marsh – citizenship includes (Ocker Hill) (parts of made or elements of, Rowley / agreement of Centrepoint
training, Oakham Tividale criteria) Rowley/Tividale – mentoring, Evangelical Wards) Dr Peter Haywood leadership, work Church – Oakham Church experience, (Rowley) community good cause/challenge.
55 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme 18 – 24 age group Client will gain 13 weeks Work placement TBG Learning Sandwell, DWP Expected to Pardeep Sidhu work placement and activity with a West Bromwich Dudley, end Sept 2011 (Raj) assisted employability local Wolverhampt skills workshops employer/commu on and 0121 270 4959 throughout the program. nity benefiting Walsall Also will gain a letter of organisation and reference. weekly workshops on employability skills including CV’s, covering letters. Interview techniques etc. 18 – 24 age group Improved skills, confidence Pre-employment TOPPS Oldbury WNF, Joblink Completion TOPPS and employability recruitment and Rowley Regis Intervention Fund Mar 11 0121 421 5514 training, i.e. Tipton Unit 9 advice and Wednesbury Belper Ent. Park guidance and job West Greets Green Rd specific courses Bromwich West Bromwich and training to Smethwick B70 9EN support people back into work 18 – 24 age group Work experience Pre employment Shaw Trust on Sandwell ESF / DWP Michelle Bayliss placements and training, work behalf of apprenticeships for 18 – 24 experience Backing Young age group placements, Sandwell apprenticeships, NVQ’s, IAG, 18 – 24 age group People able to commence Supporting with WorkWise All of ERDF (SUD Currently Shanara Begum employment and sustained up to 3 months Sandwell Package) December 0121 569 2146 in that employment. public transport WNF 2013 costs. Journey planning and support with public transport costs for interviews
56 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme 18 – 24 age group Support young people 18- Provide Connexions Borough- Statutory LEA Statutory Subat Khan 24 with LDD into learning information, Sandwell wide funding Service advice and 0845 352 0055 guidance on a range of issues subat_khan@sand including jobs, well.gov.uk training and careers Janet Slater
Referrals to other 0845 352 0015 support agencies as appropriate. janet_slater@sand well.gov.uk Connexions Centres in West Pauline Gooden Bromwich and 0845 352 0055 Wednesbury. Rowley Regis /Cradley Heath Connexions Bus Sustain 18 year olds in operates in the Pauline_Gooden@ jobs with-out training. rest of the sandwell.gov.uk borough.
Regular follow- Kelly Hurd up. Tipton
0845 352 0020 Kelly_Hurd@sandw ell.gov.uk
57 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Families Support families with pre- Pre school Lion Farm Oldbury NEF Louise Dunbar school age children playgroup Action Centre Rowley Regis Tividale
Support families with Lion farm Action school age children Parent & Toddler Centre/St Oldbury Self funded Louise Dunbar group James Church Rowley Regis Tividale
Oldbury Kate Cross Lion Farm Rowley Regis Sharon Offley Support families with Action Centre Tividale children up to 5 years, with employment & Training After School club Lion Farm Oldbury SMBC Louise Dunbar (8-11 years incl) Action Centre Rowley Regis Tividale
Summer Lion Farm Oldbury Self funded Louise Dunbar Playscheme Action Centre Rowley Regis Tividale
Crèche facilities Families Support families with Parent Support STEP – South South Tipton STEP & Jan 10 – Jan Wayne McDonald children with Adviser – services/ Tipton Extended Schools/famil Sandwell 11 (with the – STEP parent advice/signposting & early links to Partnership ies: Families possibility of support adviser: intervention to improve Education Welfare Alexandra Matter joint continuation 07772 904415 attendance, behaviour and Parenting High funded funding increase family learning Programmes Joseph permitted) Sharon Palmer – participation. Links with SAFL etc. Turner STEP coordinator employment and training Tipton Green :07772 904952 providers & Children Gt Bridge Centres. Sacred Heart St Martin’s St Paul’s Summerhill Victoria Infant
58 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Families Support families with Pre-school childcare Priory Sure Friar Park NHS Louise Hudson children up to 5 years old, facilities to support Start ward Mainstream with employment and working parents and training a Job Centre careers adviser at the children centre Families Family play activities Range of arts, crafts Groundwork Sandwell Big Lottery 3 years Helen Parr and outdoor West Midlands 0121 530 5500 activities for the whole family
Community events, Community Groundwork capacity building activities, support, West Midlands Harvills Lottery via 2 years Stephen Cook friends group Hawthorn Riverside 0121 530 5500 development and Millfields (Housing)
Families Employment Support for Providing 1:1 & Joblink Advisers Borough- SMBC/WNF End-March Joblink North ~ parents. Group support with working within wide via 2011, Ted Cook Children Centres, Children’s static Bases, (possible 0121 557 4480
JC+ & Extended Centres & with Children extension to Joblink South ~ Services. Schools. Centres & end-March Asad Ashraf multiple 2013 subject 0121 558 4142 Outreach to funding Venues. approval). Families Families with children Family support Murray Hall Sandwell Julie-Whittam under the age of 18yrs offered around Community Borough James supported with a range of housing issues, non Trust 0121 270 7090 issues around social school attendance, exclusion worklessness, poverty and social exclusion
59 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Families Support parents and carers Preschool childcare Oldbury Oldbury Barnardos Rowshanara.begu with children under 5 to facilities to support Children’s North [email protected]. access benefits advice, working parents. Centre uk training and employment Deliver ESOL Recruit and train Classes. Volunteers NVQ L2 & L3 in Early Years & Childcare Families Nursery/Out of School Childcare SAPA Cradley SMBC Ongoing Chris Harper Club Heath / SAPA Rowley Regis
Families Support families with Pre-school childcare Rowley Sure Springfield, Sure Start Joy Lester 0121 children up to 5 years old, facilities to support Start Children’s Brickhouse & Central Grant 561 3746 (559 with employment and working parents Centres: Blackheath (confirmed to 9916) training. (Health, Early Years Springfield and (Springfield March 2011) Outcome: to prepare , & Family Support) Rowley Hall CC) children for school, and with Job Centre Centres Rowley Hall, improve family Plus and CAB Whiteheath, relationships/ and services available to Lion Farm & community cohesion all families in the Portway catchment area (Rowley Hall)
Families Helping families of our Adult and family Tipton North Tipton North Extended Arvind Batra school aged children either learning courses are Extended Services Wave TNEP Leader to engage in Family put on in Partnership 3/4 funding Learning or Adult Learning consultation with (TNEP) to gain employment and parents Bids to Early raise aspirations • Flower Years and Arranging Childcare • Art classes for adults Groundworks • Basic IT (NLDC) • Literacy and
60 FINAL 30th June 2010 Numeracy SAFL • Dads and Kids Clubs Work Pilot • First Aid (Surestart)
We also work with a number of partner To put on Holiday agencies to signpost Childcare for working e.g. Joblink, We work with parents within Tipton North Surestart, a number of Groundworks etc agencies to pool resources, and Holiday provision is build held at Tipton sustainable Sports Academy models for throughout the activity holidays from 8.30am – 3pm with a wraparound service as optional. This is marketed in Job Centres, Joblink, Libraries, etc.
Families Access to free Internet use Open access Wednesbury Wednesbury SMBC Samantha Goode for job searches etc. facility for all groups Library Area Books, leaflets etc regarding careers and training . IT training provided by SAFL at various levels. Families Support families with Access to pre- Wednesbury Wednesbury Mainstream Mainstream Matthew Till children up to 5 years old, school childcare North Sure Start North funding Wednesbury North with employment and facilities to support Children's (neighbourho Children’s Sure Start training working parents. Centre ods of Golf Centre; Children’s Centre Links, Wood Jobcentre Plus Woden Road Full time Jobcentre Green and services North Plus advisory Old Park and funded via Wednesbury service and Joblink Wednesbury DWP/DCFS WS10 9LX
61 FINAL 30th June 2010 on site Central) pilot until 0121 526 5571 March 2011 matthew.till@oldpa Training and rk.sandwell.sch.uk learning opportunities available to parents Families Support families within the Family learning SAFL West Through Funding Nikki Russell area to access appropriate opportunities In house via Bromwich extended guaranteed for 07772 810332 support, signpost to Parenting skills individual Central services extended Nikki.russell@ appropriate training & Wrap-around schools budget services until newtown.sandwell. specialist services childcare for Through WBCC August 2011 sch.uk children Through Holiday play Parental schemes Support Advisors Families Improved skills, confidence Pre-employment TOPPS Oldbury WNF, Joblink Completion TOPPS and employability recruitment and Rowley Regis Intervention Mar 11 0121 421 5514 training, i.e. advice Tipton Fund Unit 9 and guidance and Wednesbury Belper Ent. Park job specific courses West Greets Green Rd and training to Bromwich West Bromwich support people back Smethwick B70 9EN into work Families Educational support Family Support Brushstrokes Cape Hill Shireland Until July 2011 Melonie Philips leading to understanding of through referrals Extended Academy 0121 565 2234 education system & from agencies or Schools and integration into UK self referrals Shireland collegiate Academy Families People able to commence Supporting with up WorkWise All of ERDF (SUD Currently Shanara Begum employment and sustained to 3 months public Sandwell Package) December 0121 569 2146 in that employment. transport costs. WNF 2013 Journey planning and support with public transport costs for interviews
62 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Families Help young people to Connexions PAs Janet Slater make realistic and work with 13 – 19 informed choices to enable year olds in every 0845 352 0015 sustained progression post Sandwell secondary 16 school / sixth form janet_slater@sand and in Sandwell well.gov.uk college. Pauline Gooden 0845 352 0055 Rowley Regis /Cradley Heath
Pauline_Gooden@ sandwell.gov.uk
Disadvantaged Support social interaction of Prize bingo & Lion Farm Action Oldbury Self funded Kate Cross Groups older citizens community cafe Centre/St James Chris Sale Church • Lone Support community ESOL (English for Parents cohesion and improve Speakers of Other Lion Farm Action Oldbury Kate Cross • 50+ employment opportunities Languages) Centre/Sandwell Rowley Regis • BME in BME groups College • Disabled Disadvantaged Support social interaction of Over 50s Lion Farm Action Oldbury Kate Cross Groups older citizens & support Friendship group Centre/Age Rowley Regis Gini Laurence those wishing to return to Concern Tividale • Lone employment Sandwell Parents Art Class • 50+ Support social interaction of Lion Farm Action Oldbury Kate Cross • BME older citizens & those with Centre Rowley Regis • Disabled disabilities Craft group Tividale Lion farm Action Support hard to reach Centre Kate Cross groups in the community Oldbury including victims of Lion Farm Action Rowley Regis domestic violence Nail art, beauty & Centre / Community Ends Kate Cross make up, Outreach venues Grants (ESF) November Jenny Chidley 63 FINAL 30th June 2010 mentoring, 2010 confidence building, Disadvantaged People with disabilities In work support for Beeches Borough- DWP Workstep to be Kate Loftus Groups and/or mental health needs up to two years via Enterprise Centre wide replaced by into employment. DWP programme Work Choice in • Lone Workstep (Work October 2010 – Parents Choice from hoping to be • 50+ October 2010). subcontracting • BME Beeches org. • Disabled Enterprise Centre Borough- DWP Kate Loftus Pre-employment wide As above. support including literacy and numeracy assessment, Beeches vocational profiling, Enterprise Centre job searching and Borough- SMBC Kate Loftus job matching. wide Sep 10 – Jul 11 initially, likely to Project Search be ongoing. demonstration site from September 2010 – Project Search is an Beeches intensive combined Enterprise Centre work placement and training Borough- WNF & Kate Loftus programme for wide SMBC Apr 08 – Mar people with 11 initially. Learning Beeches Disabilities. Enterprise Centre
Job Opportunities Bureau – provides Beeches Borough- WNF & Kate Loftus traditional work Enterprise Centre wide SMBC Apr 09 – placements for ongoing people with disabilities 12 weeks. Borough- SMBC Kate Loftus wide
64 FINAL 30th June 2010 Travel Training programme for people who need support to travel independently.
Vocational Training – a range of accredited vocational training courses delivered from Sep – Jun each year including Catering and Horticulture. Short employment focused courses delivered twice a year include H&S, Food Hygiene. Disadvantaged Clients into further training Pre-employment Community Sandwell Tony Campbell Groups or employment to improve recruitment and Action Project 0121 5653273 • Lone skills, confidence and training, incl. advice Parents employability and guidance, • 50+ brush up on literacy • BME and numeracy skills • Disabled and opportunity to IT Skills for the Over 50’s gain a basic skills qualification
Dedicated IT course designed for this age group. Disabled clients have access to a range of AbilityNet equipment
65 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Disadvantaged Support people with One to one Landau Wednesbury NLDC Denise Randall Groups learning difficulties into outreach support, area work for the first time or advising and • Lone those who want to return to offering training Parents employment programmes, which • 50+ look at skills • BME employers want • Disabled and math these up with clients Disadvantaged Support young people from Entry to Greenspring West Young Beverlie Weston – Groups BME groups and young Employment Training West Bromwich People’s Brown people with learning programme which Bromwich area also Learning or • Lone difficulties an disabilities is in its transition borough-wide Agency Jennifer Hall Parents period of (YPLA) • 50+ Improved skills confidence Foundation • BME and employability Learning • Disabled Each learner has an individual action plan the programme consists of Employability, Personal and Social Development, Literacy, Numeracy ESOL interlinked to a vocational option in Construction, Administration, Woodwork, Music and Motor Vehicle studies.
All lines of study are accredited
66 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Disadvantaged Intergenerational work, Support with Groundwork Sandwell V, Schools Ongoing Terry Breen Groups garden improvements and mental health West Midlands 0121 530 5500 • Lone maintenance issues and creating Parents better • 50+ Improved skills, confidence environments • BME and employability Groundwork Tipton Sandwell 6 months Stephen Cook • Disabled Informal learning West Midlands NLDC 0121 530 5500 Community events, tasters in capacity building gardening, healthy eating, energy Groundwork Harvills Lottery via 2 years Stephen Cook saving. West Midlands Hawthorn Riverside 0121 530 5500 and Millfields (Housing) Community activities, support, friends group development Disadvantaged - support people with A dedicated range In2work Borough- Mental Emma Guest Groups mental health diagnosis in of employment wide Health to meaningful and related services for Pooled • Lone sustainable work people with mental Budget Parents - assist clients in making a health. Full (SMBC & • 50+ smooth transition from spectrum of job SMHFT) • BME benefits to work search assistance, • Disabled - provide employment personal retention service to those at development, risk of loosing their job due Support packages to poor mental health for client and - Supported work employer, IAG to placements both client and employer
67 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Disadvantaged Practical support and Pathways To Work Seetec District wide DWP JCP advisers Groups training (ESA/IB customers) mainstream
• Lone Practical support and New Deal for Lone NDLP’s in Offices DWP Parents advice for Lone Parents Parents mainstream • 50+ looking to go back into work • BME • Disabled Preparation and support to find sustainable Turning Point employment Progress To Work DWP (previous history of mainstream drugs misuse) Disadvantaged People assisted in Providing 1:1 & Joblink Borough- SMBC/WNF End-March Joblink North ~ Ted Groups accessing sustainable, Group Support. (Joblink North, wide via 2011, (possible Cook improved employment Pre-employment based @ Princes static Bases extension to 0121 557 4480 • Lone across all sectors, including skill/ability End, Tipton & & multiple end-March Parents Private, Public & Voluntary. assessment, Joblink South Outreach 2013 subject to Joblink South ~ • 50+ support in based @ Rolfe Venues. funding Asad Ashraf • BME vocational training, Street, approval). 0121 558 4142 • Disabled Jobsearch, CV, Smethwick), All age Application Form, working in groups on-line Application Partnership with whether for employment & Other Providers. currently Interview support, unemployed, Mentoring & or in Advocacy. employment. Disadvantaged Individuals with learning Information, advice Sandwell Work Prep & Groups disabilities/difficulties/menta & guidance (Wednesbury WNF & l health conditions/low ‘World of Work’ under WNF) Prospects • Lone educational attainment. training Parents Where appropriate we also Work placements • 50+ support people with Mentoring & • BME physical with disabilities support • Disabled Out reach service Support with travel costs Travel training
68 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Disadvantaged Access to a supported Information and Murray Hall Tipton Green, PCT Funding Jean Williams Groups health & well being community Community Trust: Great Bridge reviewed 0121 612 1900 information service. development Health Point Princes End annually • Lone activities which Parents help improve health • 50+ and well being, • BME Encouraging • Disabled people access to a Access to children’s range of local services services which can Children Centres: Tipton Green benefit them in their Great Bridge SMBC Richard Beckett daily lives Annual review 0121 270 7090
Support for lone parents and access to nursery places Disadvantaged Supporting lone parents Befriending. Oldbury Oldbury Barnardos Rowshanara.begu Groups with children under five to Preschool Children’s Centre North [email protected]. access benefits advice, Childcare facilities. uk • Lone training and employment Deliver ESOL Parents Classes. • 50+ Deliver NVQ L2 & • BME L3 In Early Years & • Disabled Childcare. Disadvantaged The Team City of Black LSC On-going Sharon Beech Groups Programme:12 Wolverhampton Country 01902 821906 week personal College • Lone development Parents course to enable • 50+ people to seek • BME employment, • Disabled training or education for 16 to 25 yrs only Disadvantaged SLDD 19+ Full time and Independent living, Sandwell College Based at SFA On Going Groups Part time Programmes., and development of Smethwick West Bromwich and social and work Campus
69 FINAL 30th June 2010
• Lone Smethwick Campuses. skills. Programmes Parents developed with the • 50+ ESOL, Literacy and individual. • BME Numeracy for all Borough • Disabled disadvantaged groups from wide. Will Pre entry-Level 2 work with We will work externally but organisations most programmes take on their place in main premises. Disadvantaged To increase confidence Make Friends With SMBC/PCT Smethwick PCT Funded for 1 Smethwick Library Groups a Book year & To improve English skills Gini Neale • Lone and help to attain ESOL Basic English SMBC/ Smethwick Parents Classes International On-going Smethwick Library • 50+ English Class & • BME Jessica Unruh • Disabled • Disadvantaged Improved skills, confidence Employability SWEDA Ltd Borough- SMBC/WNF Jackie Leech Groups and employability sessions, wide confidence/motivati • Lone on and self esteem Parents sessions, • 50+ Literacy/Numeracy • BME support sessions, • Disabled IT sessions, skills training – First Aid, Health & Safety and Food Hygiene Disadvantaged Provide equality of Provided IAG Smethwick Youth Smethwick Harjinder Malhi Groups opportunity to or services to & Community disadvantaged groups by economically Centre. • Lone being a one-shop resource inactive people, Parents centre for many community welfare advice and • 50+ needs. rights advice to • BME mostly the elderly • Disabled and illiterate and immigration advice to new migrants. Also free aerobics and yoga classes
70 FINAL 30th June 2010 to those who normally do not have access to such facilities-e.g. elderly female BME. Disadvantaged Access to free Internet use Open access Wednesbury Wednesbury SMBC Samantha Goode Groups for job searches etc. Books, facility for all Library Area leaflets etc regarding groups • Lone careers and training. Parents IT training provided by • 50+ SAFL at various levels. • BME • Disabled Disadvantaged Support the local Family learning SAFL West Through Funding Nikki Russell Groups community, including the opportunities In house via Bromwich extended guaranteed for 07772 810332 harder to reach pockets, to Parenting Skills individual schools Central services extended Nikki.russell@ • Lone access appropriate support, Wrap-around Through WBCC budget services until newtown.sandwell. Parents signpost to appropriate childcare for Through Parental August 2011 sch.uk • 50+ training & specialist children Support Advisors • BME services Holiday play LearnDirect • Disabled schemes Pertemps Adult learning classes Held in local community venues Disadvantaged Equipping and supporting It will provide West Bromwich West NLDC 12 Months Cheryl Plant Groups people with essential skills motivational YMCA Bromwich and competencies for their engagement Central • Lone ongoing employment and activities which will including Parents future careers. bring people into a Greets Green • 50+ learning and Lyng • BME environment – and • Disabled provide progression pathways for employment and further development of skills.
71 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Disadvantaged Improved skills, confidence Pre-employment Zenipher Training Tipton WNF Samera Charles Groups and employability training, mentoring 07974 393 395 i.e. advice and Tipton Muslim • Lone guidance to both Centre Parents employer and • 50+ applicant • BME • Disabled Disadvantaged Improved skills, confidence Pre-employment TOPPS Oldbury WNF, Joblink Completion TOPPS Groups and employability recruitment and Rowley Regis Intervention Mar 11 0121 421 5514 training, i.e. advice Tipton Fund Unit 9 • Lone and guidance and Wednesbury Belper Ent. Park Parents job specific courses West Greets Green Rd • 50+ and training to Bromwich West Bromwich • BME support people Smethwick B70 9EN • Disabled back into work Disadvantaged BME/ migrant refugee ESOL Brushstrokes Smethwick 2010-13 Groups learning courses/skills for Oldbury Lottery- opportunities/health and life delivered West Reaching • Lone social activities leading to through Bromwich communities Parents improved skills for life and Brushstrokes, (part) Sandwell • 50+ confidence SAFL and college PCT health • BME staff trainer and • Disabled Advice/ guidance well being Befriending and support one to one support services via outreach
Disadvantaged People able to commence Supporting with up WorkWise All of ERDF (SUD Currently Shanara Begum Groups employment and sustained to 3 months public Sandwell Package) December 0121 569 2146 in that employment. transport costs. WNF 2013 • Lone Journey planning Parents and support with • 50+ public transport • BME costs for interviews • Disabled
72 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Disadvantaged Support disadvantaged There are specialist Connexions Borough- Statutory Statutory Subat Khan Groups groups through dedicated PAs working with Sandwell wide LEA funding Service PAs teenage parents, 0845 352 0055 • Lone Homeless, BME, Parents in/leaving care and subat_khan@sand • 50+ offenders. well.gov.uk • BME • Disabled Janet Slater
0845 352 0015
janet_slater@sand well.gov.uk
Pauline Gooden 0845 352 0055 Rowley Regis /Cradley Heath
Pauline_Gooden@ sandwell.gov.uk Disadvantaged Support people with 1. Person centred Sandwell MBC, All Sandwell Sandwell Continuous Graeme O’ Malley Groups Learning Disabilities, vocational and Beeches MBC, 0121 569 5417/08 Physical Disabilities and/or employment Enterprise Sandwell graeme_omalley@ • Lone Mental Health conditions profiling. 2. Centre, West PCT, DWP sandwell.gov.uk Parents into employment or those Creation of Bromwich Workstep, • 50+ who require support to employment WNF • BME return to employment. development plans • Disabled that incorporate job market relevant milestones. 3. Provide a range of soft skills, unaccredited and accredited training courses that progress people to
73 FINAL 30th June 2010 employment. 4. Provide a range of real work experience opportunities. 5. Delivery of supported employment programmes. 6. Job coach support.
Other Improve general health Health Walk Lion Farm Action Oldbury Kate Cross Centre/Sandwell Rowley Regis All residents Stride Tividale
Slimming Club Lion Farm Action Oldbury Kate Cross Centre / Rowley Regis Kelly Cheshire Superslim Tividale
Food & Mood Borough- Kate Cross programme Lion Farm Action wide Centre/Confidenc e & Wellbeing team Other Progression towards NVQ NVQ 2 in Children’s Lion farm Action Oldbury Kate Cross qualifications Care, Learning & Centre/Sandwell Rowley Regis All residents Development College Tividale (CCLD) Other Improve skills & Adult & Paediatric Lion Farm Action Borough- Short courses Kate Cross employability First Aid Centre/SAFL wide May-June 2010 All residents (Other dates to Journey to Work Lion Farm Action be arranged) Centre/Ideal for Oldbury All Short courses Support community Occasional social May-June 2010 cohesion events Lion Farm Action Oldbury (Other dates to Centre/St James Rowley Regis be arranged) Church Tividale
74 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Other One to one support and Stop Smoking Smethwick Sandwell Sandwell [email protected] group work carried out Service Medical Centre Borough PCT et Stop Smoking Regents Street 0121-555-4851 Service Smethwick All Groups Other Supporting workless Providing a range Open Door - Black LSC Ongoing Ian Pattinson residents into jobs or of advisory services Black Country Country, All Residents training and to provide to access training Housing Group Birmingham over 20 career progression advice or work and Coventry to those already in work opportunities in the West Midlands through one to one meetings Other ESOL Initial Advice and Community Sandwell Tony Campbell Guidance Action Project 0121 5653273 intervention leading to an ESOL programme that enable speakers of other languages to achieve a level of attainment in English which is appropriate for their needs Other Target 80% of 180 Mentors appointed Sandwell MBC 3 schools LSC Currently due Andy Brown engaged to achieve level 1 to support the Holly Lodge / to end August 15-16 at risk of Maths and Literacy young people and Wodensboro 2010 becoming NEET qualification and ensure maximised ugh / Manor successfully take up Post use of Connexions 16 provision in September PA for advice 2010 PLUS alternative curriculum provision to motivate and reduce risk of exclusion.
75 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Other Redundancy Support @ On-site 1:1 & Joblink Borough- SMBC / WNF End-March Joblink North ~ Ted Employers Employer Premises. Group (Joblink North, wide via 2011, (possible Cook Counselling/Suppor based @ Princes static Bases, extension to 0121 557 4480 t Sessions. On- End, Tipton & Employer end-March Advice & Guidance on going Advice & Joblink South Premises & 2013 subject to Joblink South ~ current Legislation & Guidance plus based @ Rolfe multiple funding Asad Ashraf Employment Law. Employment Street, Outreach approval). 0121 558 4142 Support. Smethwick) Venues. Support with Recruitment & Selection, promoting Current & future vacancies and carrying out updates notified, initial Interviews. specific advice on employment issues.
Advice & Guidance on wording of Vacancies & Vacancy Handling on their behalf. Posting & Display of vacancies with JC+, Internal & External Partners. 1st Stage Interview Sift carried out @ Joblink & Partner premises & referral of Applicants with relevant skills & experience. Other Pre 16 Exclusion Rathbone Black Individual On going intervention programme Sandwell Country schools Progression to college employment or other provider/apprenticeship/e2 e
76 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Other Office Units to let Small Business SMBC Managed Sandwell SMBC Ongoing 0121 5654061 start-up service Workspace Other Body Conditioning Primarily target at Sandwell Adult Borough- 30 weeks Supported Learning those over the age and Family wide of 16 with learning Learning difficulties or with learning difficulties or with moderate physical disability, who would like to tone up, improve on their fitness in general. Other Computers Don’t Byte For beginners, No Sandwell Adult Borough- LSC 24 weeks entry level experience needed. and Family wide Learn how to: log Learning on and off, print and save, insert Word Art, clip art and create a word document; send and delete email; use spreadsheet software, and produce pie charts and graphs. Other Certified I.T User This course is for Sandwell Adult Borough- LSC 36 weeks (Level1) anyone with basic and Family wide computers skills, Learning Rowley Certified I.T. User (Level 2) who wishes to Regis, develop them Heathfields further. Choose Foundation from a number of Technology units including College Word processing, spread sheets, Databases, Internet
77 FINAL 30th June 2010 and Email. Progression pathway to ITQ. Other Computers don’t Byte, For beginners. No Sandwell Adult Tipton, LSC 24 weeks Various sites Entry level experience needed, and Family Smethwick. Learn how to: log Learning Rowley Regis on and off, print and borough- and save, insert wide Word Art, clip art and create a work document; send and receive email, reply to email and delete email; use spreadsheet software, and produce pie charts and graphs Other Every Day English Entry These courses are Sandwell Adult Tipton LSC 11 weeks Gay Brodie, based Level and Level 1 and 2 for any adult who and Family College, at Tipton College would like to work Learning Tel: 0121 557 3708 on improving their speaking, listening, reading and writing English skills Everyday Maths Entry Level, Level 1 and 2 These courses are 11 weeks for any adult who would like to work on improving their maths skills. You will engage in a variety of activities, which will provide opportunities to develop your maths skills
78 FINAL 30th June 2010
Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Other Art For anyone with an SAFL Rowley Tipton College interest in acquiring or improving their Langley 30 weeks skills in art Community Centre
Stretch and Tone For anyone over 16 St Michael’s 30 weeks who is medically CE High able to exercise School wants to increase muscle tone and Cradley mobility with a Heath complete body Community work out Centre Other Business Prince’s Trust Black Prince’s Trust On-going Barbara Wilcox Programme – 18 to Country 01384 247930 30 yrs – providing loans and support to people wishing to start their own business Other Learn-direct Literacy & SBY Birmingham Learn-direct On-going Moshahid, Abu Numeracy NVQ level 3 in Customer Service Other 14-19 ESOL Full time Developing Sandwell College Borough wide YPLA On-going programmes based at language skills, Smethwick Campus numeracy, ICT, vocational & citizenship Other Business and Enterprise Finding a business SWEDA Ltd Borough- Business Una Brown Advice and Support idea and starting wide Link – West Marilyn Burrill up, developing a Midlands business plan/financial planning, advice to
79 FINAL 30th June 2010 existing businesses/informa tion about accessing finance Other Improved skills and access UK Online TOPPS Oldbury WNF, Joblink Completion TOPPS to use computers / internet Provision of drop in Rowley Regis Intervention Mar 11 0121 421 5514 centre and support Tipton Fund Unit 9 to enable residents Wednesbury Belper Ent. Park of Sandwell to West Greets Green Rd access and use the Bromwich West Bromwich internet Smethwick B70 9EN
80 FINAL 30th June 2010 Appendix Two Sandwell's Local Area Agreement National Indicators 2010/11
Baseline Economic Targets Partners who have signed- Priority Ref Indicator up to the target and any (2007/8 year unless 2010/11 2011/12 2012/13 stated) which are acting as lead partner/s (shown with a *) Jobcentre Plus Sandwell MBC More People Maintain current in NI 151 Overall Employment Rate 65.5% (May 07) 0.7% increase 1% increase Employment performance
Jobcentre Plus More People Sandwell MBC Working age people on out Maintain current To be set in line To be set in line in NI 152 18.3% (May 2007) of work benefits* Employment performance with MAA with MAA
Jobcentre Plus Working Age people More People Sandwell MBC claiming out of work in NI 153 29.7 (May 07) 1.5% reduction 1.5% reduction 1.5% reduction benefits in the worst Employment performing neighbourhoods Sandwell MBC
More People Black Country Learning & Learners achieving a level 06/07 data in NI 161 3439 - - Skills Council 1 qualification in literacy* 3199 Employment Sandwell College Schools Sandwell MBC Skills Funding Agency More People Sandwell College Working age population in NI 163 43.9% (2006) 2% increase 3% increase 4% increase qualified to level 2 or higher Employment
81 FINAL 30th June 2010
Baseline Economic Targets Partners who have signed- Priority Ref Indicator up to the target and any (2007/8 year unless 2010/11 2011/12 2012/13 stated) which are acting as lead partner/s (shown with a *) Sandwell MBC Skills Funding Agency 33.4% 35.4% More People Working age population 39.4% (Increase Sandwell College in NI 164 qualified to at least level 3 32.4% (2006) (Increase of (Increase of 4%) Employment or higher 1%) of 2%)
Sandwell MBC More People Working age population Skills Funding Agency in NI 165 qualified to at least level 4 16% (2006) 0.7% increase 0.7% increase 0.7% increase Sandwell College Employment or higher
Sandwell MBC Previously developed land More People Advantage West Midlands that has been vacant or in NI 170 - 1% - - derelict for more than 5 Employment years*
Sandwell MBC * More People New business registration 43.9 (1000 Jobcentre Plus in NI 171 978 - - rate Black Country Chamber Employment businesses) Sandwell MBC More People People into jobs by in SI 71 Economic Regeneration - 1170 1000 1000 Employment and Skills Division Working age people from Sandwell MBC More People BME groups in priority in SI 71a - 285 247 247 groups sustained in Employment employment by SMBC Sandwell MBC More People People aged 50+ in priority in SI 71b wards sustained in - 170 150 150 Employment employment by SMBC
82