7 Reasons Why You Need a Brand Community

7 REASONS WHY YOU NEED A BRAND COMMUNITY

Complete with 10 supporting stats that you simply can’t afford to ignore.

Brand communities are the new people-powered marketing approach that savvy brands can’t get enough of, due to their low maintenance nature and impressive ROI. But don’t take our word for it, these eye-opening stats will tell you all you need to know.

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01 7 REASONS WHY YOU NEED A BRAND COMMUNITY

CONSUMERS TRUST OTHER CONSUMERS, BUILDING CREATIVE COMMUNITIES YIELDS TRUST AND INCREASES OUTPUT OF EARNED MEDIA

92% of consumers trust earned media, such as reviews 92% and recommendations from family and friends more than traditional media. - Nielsen

It might take a little work to start with, but when you build and nurture an online creative community, you will be rewarded with a highly motivated and self-governing group of creators. Your brand community will soon be- come a source of high quality user-generated content that showcases your brand. Not only is this marketing strategy low-cost, but it is highly trusted by consumers. Simply put, building a creative community is a great way to generate high quality, impactful content from people your potential customers can relate to.

COMMUNITY MARKETING IS BEING CONSUMERS WANT MEANINGFUL USED BY BRANDS ALREADY RELATIONSHIPS

81% of companies have a consumer community or 87% want more meaningful relationships with brands, similar support channel. yet 66% say brands don’t share with them at all. 81% - Forrester Research’s Customer Lifecycle Journey Report 87% - Edelman

Don’t be left behind by your competitors! Community Think that deep relationships should be reserved for marketing is a trend you really don’t want to miss. friends and family? Think again. Chances are your customers seek a more substantial relationship with the companies they engage with.

YOUR MOST CREATIVE CONSUMERS ARE READY AND WAITING

More than 50% of consumers want a brand to tell them > what type of content to create and share 50% - Merkley & Partners

Highly-engaged customers love celebrating your brand by leaving reviews, making creative content placing your brand front and centre, and handy tutorials using your products. In return, they love it when you showcase their hard work. Research shows that they appreciate it when brands tell them what will get their attention, so don’t be afraid to give clear instructions and set fun challenges.

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02 7 REASONS WHY YOU NEED A BRAND COMMUNITY

LEARN FROM YOUR CUSTOMERS

71% of companies use customer collaborations for 71% market research. - Oracle’s Socially Driven Report

Want to know what customers are thinking without spending eye-wa- tering amounts of money on externally-run focus groups and surveys? Communities provide the ideal forum for gauging the mood of consumers.

RECOGNISED BENEFITS

Brands using community marketing are confident of the many benefits this style of marketing provides.

96% 77% 80% 13%

96% of companies see 77% of companies believe 80% of marketers indicate More likely to have an impact the value that customer that an online community that building brand on customer experience than collaboration presents for significantly improves a communities has social media communities. the marketing department. brand’s exposure, awareness, increased traffic. - Vanilla forums, Online - Oracle’s Socially Driven and credibility. - Hubspot Communities: The benefits and Report - Inversoft Impacts on Organisations 2019.

MIAPPI COMMUNITY MAKES IT POSSIBLE

In an age where the consumer wants it real, how can brands communicate authentically? The answer lies in community marketing. A customer-centric approach that leverages the voice and the passion from existing customers and like-minded individuals to help grow your brand organically.

ENTER MIAPPI COMMUNITY. MIAPPI COMMUNITY We’ve built Miappi Community, a powerful and unique platform designed ALLOWS BRANDS TO: to help you build a brand community of superfans that can be nurtured, briefed and which will ultimately lead to increased levels of UGC and • Recruit creative customers organically word-of-mouth sales. • Collaborate and create with community members • Curate and approve the best submissions If you are ready to build your community of passionate advocates, follow the link below and get in touch. • Reward community members • Republish their content to your marketing channels

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