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Letter from the President & CEO IPW Recap Subscribe Subscribe Share Past Issues Translate Looking back on International Pow Wow, what's new with Brand USA, Independence Day around the world, travel and tourism related news. Friend on Facebook Letter from the President & CEO Follow on Twitter As I reflect on my first IPW (International POW WOW) as President & CEO of Brand USA, I Forward to a Friend am optimistic about the response Brand USA received from the record-breaking number of attendees and eager to deliver on our commitment as the premier destination marketing organization for the United States September 4-8, 2013 to increase international visitation. Sao Paulo, Brazil ABAV Our focus now is to expand and develop new cooperative marketing platforms and programs that will add and create value September 12-15, 2013 while generating a strong return on investment. The great progress we have made to date is directly attributed to the Tokyo, Japan commitment of our industry partners to regain our share of the JATA global travel market. By the end of this calendar year, Brand USA’s consumer September 14-17, 2013 campaign will be in 11 markets: Australia, Brazil, Canada, China, Buenos Aires, Argentina Germany, Hong Kong, Japan, Mexico, South Korea, Taiwan and the UK – representing 75% of inbound travel. We look forward to concluding a year of strong partnerships, successful consumer September 24-27, 2013 campaigns and expanding representation; and building upon these efforts to promote the exceptional and unexpected travel Paris, France experience in the United States. IFTM Top Resa - Chris Thompson September 26-29, 2013 IPW Recap Mexico City, Mexico If you missed the press conference at IPW, here’s what we FITA* announced. Expanded international network Released training module: USA Discover Program Unveiled Cirque du Soleil Partnership and “USA Live Entertainment” Named official tourism partner for World Routes 2013/Launch of “Air Team USA” Rolled out consumer media campaign in Brazil & Mexico Brand USA 2012-2013 Highlight Video What's New Brand USA (Discover America) is an official sponsor of the famous British television show Extreme Frontiers. The series documents the adventures of thrill-seeker, adventurer, travel writer Charley Boorman and his costar Russ Malkin. Through the sponsorship, Charley and his crew will tour the U.S. filming their adventures beginning in Hawaii, June 13. They will explore our extreme frontiers until early August touching ground in Alaska, Maine, Massachusetts, New York, North Carolina, South Carolina, Georgia, Mississippi, Louisiana, Texas, South Dakota, Wyoming, Colorado and culminating in Los Angeles, California. The show, which reaches 100 million viewers globally, is scheduled to begin airing in 2014. Both Discover America and Extreme Frontiers will be publishing travel journals of the show. See Charley’s Adventures for updates on destinations and adventures. Brand USA Seeks Representation Firms in Latin America Deadline for submission, July 15 Brand USA is actively recruiting travel trade representation firms in Latin America. The firm(s) will work with the Brand USA staff, agencies and event management teams to ensure Brand USA is prominently positioned with the travel trade and key distribution networks in market. This will include, but not be limited to, the development and implementation of a strategic program of appropriate cooperative marketing programs and promotions in tourism distribution channels and sales programs to increase the profile of the Brand USA and maximize conversion opportunities for its products. To navigate the diverse region, Brand USA has divided the Latin American market into four segments: Mexico & Central America; Brazil; Andean Region – Venezuela, Colombia, Ecuador, Peru & Bolivia; Southern Cone – Chile, Argentina, Uruguay & Paraguay. Although not a requirement, contractors are welcome to bid on multiple regions and are permitted to partner with other organizations to build a cohesive team to assist with regional and/or pan-regional coverage. To download the full Scope of Work and Request for Information, click here. Questions should be directed to Suzana Shepard at [email protected]. Applications may be submitted no later than 5pm on July 15, via e-mail to [email protected]. Deadline for Canadian representation firm Request for Information (RFI) extended Click here for full document Independence Day around the World U.S. embassies and consulates around the world host gatherings around July 4 to commemorate our Independence Day. This year, Brand USA is a key participant at several of these celebrations and provided everything from promotions, to banners, inspirational visitor guides, and special guests. London The U.S. Embassy in London is hosting an event on July 3 to celebrate American Independence Day. This culinary event, titled ‘This land is our land’, will highlight regional music and food. More than 700 people are expected to attend. Dublin, Ireland The U.S. Ambassador to Ireland will host more than 3,000 guests for the July 4 event at the Ambassador’s residence. Berlin U.S. Ambassador to host 250 - 300 invited guests at the U.S. Embassy in Berlin on July 4. There will also be a public event held at the American Academy on Lake Wannsee (near Berlin) for nearly 3,000 attendees. Japan The July 4 event will be held at the U.S. Ambassador's residence with the theme “America, the Beautiful.” The Embassy will provide American cuisine. Korea The U.S. Embassy in Korea will host an Independence Day celebration on July 4. China The U.S. Independence Day event ‘American Road Trip’ will be held on July 3 at the U.S. Embassy in Beijing while national parks will be featured at the consulate in Chengdu. Also, the Shenyang consulate held its celebration on June 28. Australia Brand USA will debut it’s new in-market representation firm in Sydney on July 4, providing the travel trade industry an opportunity to meet the new Brand USA team and gain invaluable information about messaging strategies, activities and guidelines on the Brand USA trade funding model. In the News TNooz.com Visitation to the United States hits all-time record Boston.com Shaheen highlights efforts to promote NH tourism TTR Weekly Brand USA Trains Agents USAE News Brand USA Enhances Staff with Hiring Spree Viaje.com Brand USA expects faster growth in Mexico than Brazil Copyright © 2013 Brand USA, All rights reserved. unsubscribe from this list | update subscription preferences .
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