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The Impact of Media Influence About Hair Texture on Internalized Racial Oppression, Ethnic Identity, and Self-Efficacy

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The Impact of Media Influence About Hair Texture on Internalized Racial Oppression, Ethnic Identity, and Self-Efficacy Andrews University Digital Commons @ Andrews University Dissertations Graduate Research 2018 The Impact of Media Influence About Hair exturT e on Internalized Racial Oppression, Ethnic Identity, and Self-Efficacy Kristy L. La Mar Andrews University, [email protected] Follow this and additional works at: https://digitalcommons.andrews.edu/dissertations Part of the African American Studies Commons, and the Women's Studies Commons Recommended Citation La Mar, Kristy L., "The Impact of Media Influence About Hair exturT e on Internalized Racial Oppression, Ethnic Identity, and Self-Efficacy" (2018). Dissertations. 1660. https://digitalcommons.andrews.edu/dissertations/1660 This Dissertation is brought to you for free and open access by the Graduate Research at Digital Commons @ Andrews University. It has been accepted for inclusion in Dissertations by an authorized administrator of Digital Commons @ Andrews University. For more information, please contact [email protected]. ABSTRACT THE IMPACT OF MEDIA INFLUENCE ABOUT HAIR TEXTURE ON INTERNALIZED RACIAL OPPRESSION, ETHNIC IDENTITY, AND SELF-EFFICACY by Kristy L. La Mar Chair: Carole Woolford-Hunt ABSTRACT OF GRADUATE STUDENT RESEARCH Dissertation Andrews University School of Education Title: THE IMPACT OF MEDIA INFLUENCE ABOUT HAIR TEXTURE ON INTERNALIZED RACIAL OPPRESSION, ETHNIC IDENTITY, AND SELF-EFFICACY Name of researcher: Kristy L. La Mar Name and degree of faculty chair: Carole Woolford-Hunt, Ph.D. Date completed: July 2018 Problem African American women and matters of importance pertaining to African American women are understudied and lacking within research. Understanding the ways in which majority culture media influences aspects related to women of color, especially those pertaining to hair texture, and their impact is essential to bring about awareness and mobilize changes that will positively affect the lives of Black women. Representation matters. When minority women of any culture value the majority culture they tend to devalue themselves. Representation matters and is important because if self- esteem, worth, goodness, and virtue is only portrayed in majority culture aesthetics, internalization of those influential concepts of good and bad takes place, and that begins to transform and seep into every orifice of the Black women’s life. The impact of beauty on power and economic and social mobility leaves many African American women disenfranchised and disempowered because the definition of beauty, especially as it pertains to hair texture, is narrow and the standard of beauty by cultural and societal standards denies benefits, economic, social, education, vocation, and otherwise, to those who are not defined as such. Method Participants completed surveys that measured a) media influence about hair texture, b) internalized racial oppression, c) ethnic identity, and d) self-efficacy. This work employed structural equation modeling to test the hypothesized model for the impact of media influence about hair texture on internalized racial oppression, ethnic identity, and self-efficacy; as well as three within group models for ethnic identification, hair texture, and skin tone. Results Structural equation modeling indicated that the original hypothesized theoretical model was a poor fit to the data. Therefore, the model was revised on the basis of theory and modification indices. The revised model revealed that media influence about hair texture had a positive direct effect on internalized racial oppression. Media influence about hair texture had a positive direct effect on ethnic identity but also a negative direct effect on ethnic identity as it pertains to affirmation, commitment, and belonging. Media influence about hair texture had a negative direct effect on self-efficacy. The revised model was also well fitted to the between groups ethnic identification, hair texture, and skin tone with the impact of media influence about hair texture on internalized racial oppression being two times greater in African American women than black women. Conclusions This study added to the limited body of literature concerning African American women and the role that media influence plays on internalized racial oppression, aspects of ethnic identity, and self-efficacy. It suggests that high media influence about hair texture contribute to high levels of internalized racial oppression; low levels of ethnic affirmation, commitment, and belonging; and low levels of self-efficacy. It also confirmed that media influence about hair texture on internalized racial oppression, ethnic identity, and self-efficacy impacts African American and Black ethnically identified women, hair textures, and skin tones differently. In particular, this study suggests that higher levels of media influence increases minorities’ adoption of racist messages; higher levels of media influence lower one’s confidence of success and achievement; and higher levels of media influence lower minorities’ desire to affirm, belong, and commit to their ethnic group. Andrews University School of Education THE IMPACT OF MEDIA INFLUENCE ABOUT HAIR TEXTURE ON INTERNALIZED RACIAL OPRESSION, ETHNIC IDENTITY, AND SELF-EFFICACY A Dissertation Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy by Kristy L. La Mar July 2018 © Copyright by Kristy L. La Mar 2018 All Rights Reserved THE IMPACT OF MEDIA INFLUENCE ABOUT HAIR TEXTURE ON INTERNALIZED RACIAL OPPRESSION, ETHNIC IDENTITY, AND SELF-EFFICACY A dissertation presented in partial fulfillment of the requirements for the degree Doctor of Philosophy by Kristy L. La Mar APPROVAL BY THE COMMITTEE: __________________________________ ______________________________ Chair: Carole Woolford-Hunt Dean, School of Education Robson Marinho __________________________________ Member: Nadia Nosworthy __________________________________ Member: Jimmy Kijai __________________________________ ______________________________ External: Lionel Matthews Date approved Dedicated to James & Veronica, my ever-loving and supportive parents. Papa, thank you for always taking me to the Word, where therein I found life and hope beyond my circumstances. iii TABLE OF CONTENTS LIST OF FIGURES ...................................................................................................... vii LIST OF TABLES ........................................................................................................ vii LIST OF ABBREVIATIONS ....................................................................................... viii ACKNOWLEDGEMENTS .......................................................................................... ix Chapter 1. INTRODUCTION ............................................................................................ 1 Background of the Problem ........................................................................ 1 Statement of the Problem ............................................................................ 3 Purpose of Study ......................................................................................... 4 Hypothesis and Research Questions ........................................................... 4 Rationale ..................................................................................................... 5 Conceptual Framework ............................................................................... 7 Importance of the Study .............................................................................. 8 Definition of Terms..................................................................................... 10 Assumptions ................................................................................................ 11 General Methodology ................................................................................. 12 Limitations .................................................................................................. 13 Delimitations ............................................................................................... 14 Summary ..................................................................................................... 15 2. LITERATURE REVIEW ................................................................................. 17 Introduction ................................................................................................. 17 Theoretical Framework ............................................................................... 18 African American Hair History .................................................................. 19 Hair Texture Consciousness Among African Americans ........................... 24 Media Influence .......................................................................................... 35 Internalized Racial Oppression ................................................................... 41 Ethnic Identity ............................................................................................. 44 Self-Efficacy ............................................................................................... 47 Summary ..................................................................................................... 52 3. METHODOLOGY ........................................................................................... 55 iv Introduction ................................................................................................. 55 Research Design.........................................................................................
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