METROWEST DAILY NEWS • MONDAY, JULY 14, 2008 METROWEST BUSINESS C []WRITE ON THE MONEY Springsteen songs have selling points I saw at the importance of surrounding have a presence there. Would Gillette this month, and the yourself with successful, moti- they respond to video? Post one soggy weather had no chance Successful people vated people who can keep you on your web site. Do they work of dampening the experience. are hungry on track personally and profes- by referral only? Network Because sionally - and who leave you where you will run into them, I’m still sa- feeling as energized and up- and passionate. so you can build a relationship. voring the beat as Bruce and the E Street memory of Band do. Glory Days three glori- to improve their health, grow The Promised Land ous hours their wealth or enjoy their fam- ‘‘Glory days, yeah they’ll Maureen Condon of a set list ‘‘Blow away the dreams that pass you by. Glory days, in the LOCAL COLUMNIST ily and friends, and then create that would- a message telling the world tear you apart... I believe in a wink of a young girl’s eye glory n’t quit, I about it. promised land.’’ days.’’ thought I’d extend the fun and This song moved many audi- Springsteen sings about share with you how Spring- Radio Nowhere ence members to tears at the steen songs can help you ‘‘talking about the old times’’ in ‘‘This is radio nowhere, is concert with its stirring combi- strengthen your communica- this crowd favorite, which was there anybody alive out nation of music, lyrics and tion skills. played at Gillette after every there?’’ Bruce’s magic touch. Speaking to the obstacles Patriots game last season. In In this song, you can hear your business, it’s important to Springsteen’s frustration as he and difficulties that everyone remind customers of your ‘‘Lay down your money and searches, ‘‘tryin’ to make a faces, it inspires listeners to you play your part, everybody’s connection.’’ Have you ever felt keep believing. To be success- ‘‘glory days,’’ of how long got a hungry heart.’’ like that in your business? As if ful in your business and per- you’ve been in business, the Successful people are hungry you are operating in a vacuum, sonal life, a person needs faith successes you’ve achieved, the and passionate. They get them- failing to make a connection in the future. If you find your- milestones you’ve reached. selves out there every day and with customers, employees or self getting discouraged by People want to work with es- play their part to grow their slow sales, difficult customers colleagues? tablished, experienced opera- business, achieve their goals or draining employees, think of If so, it’s time to reevaluate tions that have been tested. and inspire others. Do what Bruce and keep the faith. what you are doing and to craft While looking toward future you can to ‘‘play your part’’ in a new strategy. Find out what Rosalita (Come Out Tonight) goals and taking care of today’s every personal and profession- your audience cares about and objectives, don’t forget to sing al interaction and you’ll enjoy speak to their pain points and ‘‘I just want to be your lover, about your ‘‘glory days.’’ great success. needs. With the right message, ain’t no liar, Rosalita you’re my you’ll find a strong signal and stone desire.’’ Bruce made 50,000 fans very Pony Boy get out of Radio Nowhere. My favorite Bruce song - and happy at Gillette, and you can Springsteen wrote this song his grand finale at Gillette - tells do the same by taking some for one of his sons, and my Thunder Road the story of pursuing Rosalita tips from his songs. Rock on. friend Jay Dobek of Natick ‘‘It’s a town full of losers, I’m passionately despite her par- used it on a video he made for pulling out of here to win.’’ ent’s objections and winning Maureen O’Grady Condon, a his wife of their son’s first year. her in the end. Everyone loves My friend Fran LoPresti of Framingham resident, is prin- I was once told that if you can a good story, including your Waltham counts this classic as cipal of Precision Marketing tie the work you do to people’s customers. Make sure your his favorite Springsteen song. Group, an outsourced market- health, wealth or loved ones, He loves its message of staying company story is compelling. then you will have a powerful Tell it in a compelling way, ing and PR department for motivated and looking for- small to midsized businesses. impact. Think about how your ward. using media that works for Contact her at Maureen@pre- business communications re- This song also reminds me of your audience. lates to your customers’ ability Do they read blogs? Then cisionmarketinggroup.com.