North America 2021

Home , Campaign advertising, Promo (media)

1 NORTH AMERICA 2021

COMPETITION OVERVIEW EXTENDED FINAL DEADLINE: The extended final deadline for the competition is June 9, 2021

ELIGIBILITY PERIOD January 1, 2020 through December 31, 2020 Updated: 5/14/21 WHO & WHAT

WHO CAN ENTER?

Open across all platforms producing, airing and streaming entertainment content. Entrant can represent the client, vendor or their agent; there is no stipulation in any category regarding the entrant so long as the work was for air, broadcast, publishing or release in the United States and/or Canada.

WHAT CAN BE ENTERED?

Please refer to the technical specifcations within this document and at promax.org regarding materials for submission and refer to the eligibility dates and categories for all qualifcation details.

1 1 If in any category, entries do not 2 In the event that any individual meet the standard deemed award category attracts fewer than 4 worthy by the jury, it is possible entries, the organizer reserves the IMPORTANT that there will be no awards given right to withdraw that category from in that category. the competition. In this event, the FOR YOU participating companies will receive a credit towards future entry fees. TO KNOW No cash refund will be given.

3 ALL relevant permissions and 4 All material submissions will not 5 The organizers reserve the right copyrights are assumed to be be returned and become the to add, subtract, amend or cleared by the entrant. property of Promax to be used otherwise revise any category at their discretion. as needed. Notice and updates of revisions will be posted on our website.

2 Our Judging Process PROMAX NORTH AMERICA AWARDS 2021

1 FIRST ROUND OF JUDGING

The frst round of judging includes a diverse line up of industry judges from the entertainment marketing industry. Each entry is evaluated and scored based on overall creativity, originality of concept, and message efectiveness. Finalists are determined by the frst round of judging.

FINAL ROUND JURY

The top fnalists in each category, as determined by the frst round of judging, advance to the fnal round for jury consideration. An elite Jury of industry professionals deliberate over the fnalist entries and decide the GOLD, SILVER and BRONZE winners.

Winners will be announced at the annual awards show.

3 HOT TOPICS

*HT 01 NEWS: ELECTION COVERAGE PROMO/CAMPAIGN pg 13 *HT 02 SOCIAL GOOD CAMPAIGN – COVID-19 pg 13 *HT 03 SOCIAL GOOD CAMPAIGN – DIVERSITY AWARENESS pg 13 *HT 04 AGAINST ALL ODDS pg 13

CATEGORY MARKETING CREATIVITY INDEX GENERAL ENTERTAINMENT MC 01 BRAND IMAGE PROMO pg 14 MC 02 BRAND IMAGE PROMO CAMPAIGN pg 14 MC 03 BRAND IMAGE - LONG FORMAT pg 14 MC 04 BRAND PROMO: WEBSITE OR APP PROMOTION pg 14 MC 05 BRAND PROMO: HOLIDAY OR SPECIAL EVENT PROMO pg 14 MC 06 BRAND PROMO: HOLIDAY OR SPECIAL EVENT CAMPAIGN pg 15 MC 07 PROGRAM TRAILER PROMO pg 15 MC 08 SYNDICATED PROGRAM PROMO pg 15 MC 09 INTERNAL MARKETING PRESENTATION OR SIZZLE pg 15 MC 10 EXTERNAL MARKETING PRESENTATION OR SIZZLE pg 15 MC 11 IN-HOUSE PROGRAM PROMO pg 16 MC 12 IN-HOUSE PROGRAM CAMPAIGN pg 16 MC 13 OUT-OF-HOUSE PROGRAM PROMO pg 16 MC 14 OUT-OF-HOUSE PROGRAM CAMPAIGN pg 17 *MC 15 EPISODIC PROGRAM PROMO pg 17

*NEW CATEGORY 4 GENERAL ENTERTAINMENT MC 16 “BEHIND THE SCENES” PROMO pg 17 MC 17 BLOCK OF PROGRAMMING PROMO OR CAMPAIGN pg 17 MC 18 CHILDREN: CLIP-BASED PROGRAM PROMO pg 17 MC 19 CHILDREN: PROGRAM PROMO pg 18 MC 20 CHILDREN: PROGRAM CAMPAIGN pg 18 CATEGORY MC 21 COMEDY: CLIP-BASED PROMO pg 18 MC 22 COMEDY: PROGRAM PROMO pg 18 INDEX MC 23 COMEDY: PROGRAM CAMPAIGN pg 18 MC 24 DAYTIME: PROGRAM PROMO pg 18 *MC 25 DOCUMENTARY: CLIP-BASED PROMO pg 19 *MC 26 DOCUMENTARY: PROGRAM PROMO pg 19 *MC 27 DOCUMENTARY: PROGRAM CAMPAIGN pg 19 MC 28 DRAMATIC: CLIP-BASED PROGRAM PROMO pg 19 MC 29 DRAMATIC: PROGRAM PROMO pg 19 MC 30 DRAMATIC: PROGRAM CAMPAIGN pg 19 MC 31 HOSTED ENTERTAINMENT: PROGRAM PROMO pg 20 MC 32 LIVE EVENT: PROGRAM PROMO pg 20 MC 33 LIVE EVENT: PROGRAM CAMPAIGN pg 20 *MC 34 NEWS: CLIP-BASED PROGRAM PROMO pg 20 MC 35 NEWS: PROGRAM OR SPECIAL REPORT PROMO OR CAMPAIGN pg 20 MC 36 SPORTS: CLIP-BASED PROGRAM PROMO pg 21 MC 37 SPORTS: PROGRAM PROMO OR CAMPAIGN pg 21 MC 38 UNSCRIPTED: CLIP-BASED PROGRAM PROMO pg 21

*NEW CATEGORY 5 GENERAL ENTERTAINMENT MC 39 UNSCRIPTED: PROGRAM PROMO pg 21 MC 40 UNSCRIPTED: PROGRAM CAMPAIGN pg 21 MC 41 STUNT PROMOTION pg 21 MC 42 SEASONAL OR SPECIAL EVENT PROGRAM PROMO pg 22 MC 43 SEASONAL OR SPECIAL EVENT PROGRAM CAMPAIGN pg 22 CATEGORY MC 44 WEBISODE pg 22

INDEX AUDIO ENTERTAINMENT MC 45 PROGRAM PROMOTION RADIO PROMO pg 22 MC 46 COPYWRITING FOR A RADIO PROMO pg 22 *MC 47 PODCAST PROMOTION: SHOW/NETWORK pg 23 *MC 48 PODCAST PROMOTION: AUDIO TRAILER pg 23 *MC 49 PODCAST PROMOTION: VIDEO TRAILER pg 23

SOCIAL ACTION MC 50 PUBLIC SERVICE ANNOUNCEMENT PROMO pg 23 MC 51 BEST IN CLASS SOCIAL GOOD CAMPAIGN pg 23

CRAFT MC 52 EDITING pg 24 MC 53 COPYWRITING pg 24 MC 54 DIRECTING pg 24

*NEW CATEGORY 6 CRAFT MC 55 ANIMATION pg 24 MC 56 SOUND DESIGN pg 24 MC 57 SPORTS: EDITING pg 24 MC 58 SPORTS: DIRECTING pg 25 MC 59 VOICE-OVER PERFORMANCE pg 25 CATEGORY INDEX ART DIRECTION & DESIGN GENERAL ENTERTAINMENT *AD 01 STREAMING GRAPHIC PACKAGE pg 26 AD 02 BRAND IMAGE DESIGN PROMO pg 26 AD 03 TOTAL BRAND IMAGE PACKAGE pg 26 AD 04 PROGRAM DESIGN PROMO pg 26 AD 05 TOTAL PROGRAM PACKAGE pg 26 *AD 06 IN-HOUSE PROGRAM PROMO - DESIGN pg 27 *AD 07 OUT-OF-HOUSE PROGRAM PROMO - DESIGN pg 27 AD 08 HOLIDAY/SEASONAL/SPECIAL EVENT DESIGN PROMO pg 27 AD 09 SPORTS: IMAGE DESIGN PROMO pg 27 AD 10 SPORTS: IMAGE DESIGN CAMPAIGN pg 28 AD 11 SPORTS: IMAGE DESIGN FOR A SPECIAL EVENT pg 28 AD 12 SPORTS: PROGRAM FRONT ENDS/OPEN/TITLES pg 28 AD 13 NEWS: PROGRAM OPEN/TITLES pg 28 AD 14 SHORT FORM PROMOTION pg 28 AD 15 INTERNAL MARKETING PRESENTATION pg 29 *NEW CATEGORY 7 GENERAL ENTERTAINMENT AD 16 ANIMATION pg 29 AD 17 CHANNEL ID pg 29 *AD 18 PROMO ID pg 29 AD 19 INFORMATIONAL GRAPHICS pg 29 AD 20 INTERSTITIAL/BUMPER pg 30 CATEGORY AD 21 INTERSTITIAL AND PROGRAM WRAPS CAMPAIGN pg 30 AD 22 MOTION GRAPHICS pg 30 INDEX *AD 23 VISUAL EFFECTS pg 30 AD 24 TITLE SEQUENCE pg 30 AD 25 TYPOGRAPHY pg 30

PRINT AD 26 TOTAL PRINT PACKAGE: BRAND OR PROGRAM pg 31 AD 27 PRINT: PRESS KIT pg 31 AD 28 PRINT: PREMIUM OR SPECIALTY ITEMS pg 13 AD 29 PRINT: 3-D PROMOTIONAL, SALES KIT pg 31

MULTIMEDIA AD 30 BRAND IMAGE - REBRAND OR REFRESH pg 32 AD 31 MULTIPLATFORM PROGRAM IMAGE pg 32

*NEW CATEGORY 8 KEY ART

KA 01 KEY ART: COPYWRITING pg 33 KA 02 KEY ART: ILLUSTRATION pg 33 KA 03 KEY ART: PHOTOGRAPHY pg 33 KA 04 KEY ART: RETOUCHING AND PRODUCTION pg 33 KA 05 KEY ART: POSTER pg 33 CATEGORY KA 06 KEY ART: POSTER CAMPAIGN pg 34 KA 07 KEY ART: CONSUMER OR TRADE PRINT AD: PROGRAM pg 34 INDEX KA 08 KEY ART: LOGO DESIGN pg 34 KA 09 KEY ART: OUT-OF-HOME AD pg 34 KA 10 KEY ART: OUT-OF-HOME AD CAMPAIGN pg 34 KA 11 KEY ART: OUTDOOR STATIC AD pg 35 KA 12 KEY ART: OUTDOOR STATIC AD CAMPAIGN pg 35

360 CAMPAIGN

MP 01 360 CAMPAIGN: BRAND IMAGE pg 36 MP 02 360 CAMPAIGN: PROGRAM PROMOTION pg 36 MP 03 360 CAMPAIGN: COMEDY PROGRAM PROMOTION pg 36 MP 04 360 CAMPAIGN: CHILDREN PROGRAM PROMOTION pg 36 MP 05 360 CAMPAIGN: DRAMATIC PROGRAM pg 37 MP 06 360 CAMPAIGN: NONFICTION PROGRAM pg 37 MP 07 360 CAMPAIGN: SEASONAL/SPECIAL EVENT PROGRAM pg 37 MP 08 360 CAMPAIGN: STUNT PROMOTION pg 37

*NEW CATEGORY 9 DIGITAL & SOCIAL

DS 01 MICRO VIDEO CONTENT pg 38 DS 02 TALENT/INFLUENCER INTEGRATION USING SOCIAL MEDIA pg 38 DS 03 USE OF PAID SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES pg 38 DS 04 ORGANIC USE OF SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES pg 38 DS 05 CONTENT FOR DIGITAL PROMO pg 38 CATEGORY DS 06 ONLINE ADVERTISING: BANNERS/SKYSCRAPERS/ CONTEXTUAL pg 39 DS 07 ONLINE ADVERTISING MARKETING pg 39 INDEX DS 08 ONLINE TAKEOVER OR ROADBLOCK PROMOTION pg 39 DS 09 SOCIAL MEDIA/MOBILE-BASED PROMOTIONAL DIGITAL VIDEO CONTENT pg 39 DS 10 SOCIAL MEDIA CONTENT SERIES pg 39 *DS 11 VERTICAL VIDEO pg 40 DS 12 WEBSITE pg 40 *DS 13 MICROSITE pg 40 DS 14 TECHNICAL INNOVATIONS: DIGITAL PLATFORMS pg 40

SPECIAL CATEGORIES

*S 01 EXPERIENTIAL ACTIVATION FOR A PROGRAM OR SERIES pg 41 S 02 EXPERIENTIAL ACTIVATION FOR A CONSUMER EVENT pg 41 S 03 EVENT PRODUCTION DESIGN pg 14 S 04 VIRTUAL REALITY OR 360 CAMERA IMPLEMENTATIONS pg 14 S 05 SOMETHING FOR NOTHING pg 41 S 06 DELIVERING ON A DIME pg 42 *NEW CATEGORY *S 07 FAN DRIVEN pg 42 10 S 08 FUNNIEST PROMO pg 42 SPECIAL CATEGORIES

S 09 SALON DES REFUSES pg 42 S 10 I’M NOT CRYING, YOU ARE! pg 24 S 11 OMG! pg 42 S 12 MUSIC VIDEO OR SHORT SUBJECT VIDEO pg 43 S 13 MUSIC: BEST USE OF MUSIC pg 43 CATEGORY S 14 MUSIC: BEST USE OF MUSIC WITH ORIGINAL LYRICS pg 43 S 15 MUSIC: BEST USE OF ORIGINAL MUSIC/SCORE pg 43 INDEX S 16 SPORTS: BEST USE OF MUSIC pg 43

MOVIE MARKETING

MV 01 MOVIES: BEST PROMO pg 44 MV 02 MOVIES: BEST CAMPAIGN pg 44 MV 03 MOVIES: BEST TRAILER pg 44 MV 04 MOVIES: KEY ART pg 44 MV 05 MOVIES: KEY ART CAMPAIGN pg 44 MV 06 MOVIES: TELEVISION MOVIE PROMO pg 45 MV 07 MOVIES: MOTION PICTURE MOVIE ON TELEVISION pg 45

CONTENT PARTNERSHIP

CP 01 CONTENT PARTNERSHIP: MOVIE AND PRODUCT TIE-IN pg 46 CP 02 CONTENT PARTNERSHIP: MOVIE AND PROGRAM/SERIES TIE-IN pg 46 CP 03 CONTENT PARTNERSHIP: PROGRAM/SERIES AND PRODUCT TIE IN pg 46 *NEW CATEGORY CP 04 CONTENT PARTNERSHIP: PROMO/CAMPAIGN - ADVERTISING pg 46 11 CONTENT PARTNERSHIP

CP 05 CONTENT PARTNERSHIP: USING MULTIPLE PLATFORMS pg 46 *CP 06 CONTENT PARTNERSHIP: OUTEGRATION pg 47 CP 07 CONTENT PARTNERSHIP: BEST USE OF AN ATHLETE pg 47 CP 08 CONTENT PARTNERSHIP: SPORTS AND PRODUCT TIE-IN pg 47

CATEGORY PUBLIC RELATIONS/PUBLICITY INDEX *PR 01 PUBLICITY: BEST CAMPAIGN FOR A BRAND pg 48 *PR 02 PUBLICITY: BEST CAMPAIGN FOR CONTENT pg 48 *PR 03 PUBLICITY: FOR-YOUR-CONSIDERATION (FYC) PROMO pg 48 *PR 04 PUBLICITY: FOR-YOUR-CONSIDERATION (FYC) CAMPAIGN (MULTI-MEDIA) pg 48 *PR 05 PUBLICITY: PREMIUM OR SPECIALTY ITEMS pg 49 *PR 06 PUBLICITY: BEST INTEGRATED CORPORATE RESPONSIBILITY CAMPAIGN pg 49 *PR 07 PUBLICITY: BEST STUNT pg 49 *PR 08 PUBLICITY: INFLUENCER/TALENT PROMOTION pg 49

*NEW CATEGORY 12 HOT TOPICS NORTH AMERICA Categories in this field include marketing and creative work for popular and trending topics including current events.

2021 *HT 01 NEWS: ELECTION COVERAGE PROMO/CAMPAIGN A single or group of promos or online promotional material created to promote the 2020 U.S. Presidential election.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items. Videos need to be ninety seconds (:90) or less.

*HT 02 SOCIAL GOOD CAMPAIGN – COVID-19

This category represents a creative and impactful campaign in response to the COVID-19 crisis.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items. Videos need to be ninety seconds (:90) or less.

*HT 03 SOCIAL GOOD CAMPAIGN – DIVERSITY AWARENESS

A campaign and call to action in response to increased emphasis on racial equality and justice in the US.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items. Videos need to be ninety seconds (:90) or less.

*HT 04 AGAINST ALL ODDS A truly excellent promo realized within the limitations of ‘work from home’ and/or pandemic productions.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less and marketing objective must explain the inspiration and limitations that were faced during the production of the work.

HOT TOPICS Categories in this feld include marketing and creative work for popular and trending topics including current events. 13 MARKETING CREATIVITY Categories in this field include marketing and creative work to promote any entertainment platform or entertainment program across any platform. NORTH AMERICA 2021 GENERAL ENTERTAINMENT MC 01 BRAND IMAGE PROMO A promo created to promote and enhance the brand image of a network, channel, station, studio, cable/satellite provider or streaming platform.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less. Does not include identifcation pieces or content/program promotions (IDs: see design award categories).

MC 02 BRAND IMAGE PROMO CAMPAIGN A campaign created to promote the brand image of a network, channel, station, studio, cable/satellite provider or streaming platform.

SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. Each video needs to be ninety seconds (:90) or less. Does not include identifcation pieces or content/program promotions (IDs: see design award categories).

MC 03 BRAND IMAGE - LONG FORMAT A long-format video or webisode created to promote the brand image of a network, channel, station, studio, cable/satellite provider or streaming platform.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve. Each video needs to be at least ninety seconds (:90).

MC 04 BRAND PROMO: WEBSITE OR APP PROMOTION A single or group of related promos created to promote a network, channel, station, studio, cable/satellite MARKETING provider or streaming platform website or interactive applications. SUBMISSION REQUIREMENTS: CREATIVITY Minimum one, maximum fve items. Videos need to be ninety seconds (:90) or less.

Categories in this feld include marketing MC 05 BRAND PROMO: HOLIDAY OR SPECIAL EVENT PROMO and creative work to promote any A promo created to promote the brand image of a network, channel, station, studio, cable/satellite provider or entertainment platform or entertainment streaming platform associated with or using a holiday or special event theme. program across any platform. SUBMISSION REQUIREMENTS: 14 One item per entry. Video needs to be ninety seconds (:90) or less. GENERAL ENTERTAINMENT NORTH AMERICA MC 06 BRAND PROMO: HOLIDAY OR SPECIAL EVENT CAMPAIGN A campaign created to promote the brand image of a network, channel, station, studio, cable/satellite provider 2021 or streaming platform associated with or using a holiday or special event theme. SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. Videos needs to be ninety seconds (:90) or less.

MC 07 PROGRAM TRAILER PROMO A trailer created from show material to promote any program or series intended specifcally for an advertising or promotional presentation (may include TCA, press tour, Comic-Con, etc.).

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be four minutes (4:00) or less.

MC 08 SYNDICATED PROGRAM PROMO A promo created to promote any syndicated/distributed program or series of programs to local audiences, stations, or other program buyers.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 09 INTERNAL MARKETING PRESENTATION OR SIZZLE A presentation created to promote branding, programming, capabilities, or facilities to internal personnel, employees, and vendors, including long-form promotional spots, sizzles, year-ends, etc.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be three minutes (3:00) or less. MARKETING MC 10 EXTERNAL MARKETING PRESENTATION OR SIZZLE A presentation created to promote branding, programming, capabilities, or facilities to external afliates, systems, CREATIVITY advertisers, agencies, or funders, including long-form promotional spots, upfronts, industry events, etc. SUBMISSION REQUIREMENTS: Categories in this feld include marketing One item per entry. Video needs to be three minutes (3:00) or less. and creative work to promote any entertainment platform or entertainment program across any platform. 15 GENERAL ENTERTAINMENT NORTH AMERICA MC 11 IN-HOUSE PROGRAM PROMO A promo created to promote any program or series of programs produced in-house at any network, channel, 2021 content platform, or distributor. NOTE: To be eligible as in-house, 100% of the work must be created by internal staf in at least four of these fve areas: 1. script or concept 2. sound 3. visuals 4. design/graphics 5. editorial

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less. FULL CREDIT LIST MUST BE SUBMITTED WITH ALL ENTRIES.

MC 12 IN-HOUSE PROGRAM CAMPAIGN A campaign created to promote any program or series of programs. Must be produced in-house at any network, channel, content platform, or distributor.

NOTE: To be eligible as in-house, 100% of the work must be created by internal staf in at least four of these fve areas: 1. script or concept 2. sound 3. visuals 4. design/graphics 5. editorial

SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. Videos need to be ninety seconds (:90) or less. FULL CREDIT LIST MUST BE SUBMITTED WITH ALL ENTRIES. MARKETING MC 13 OUT-OF-HOUSE PROGRAM PROMO A promo created to promote any program or series of programs. Must be produced out-of-house (by an CREATIVITY agency/creative service company or vendor). SUBMISSION REQUIREMENTS: Categories in this feld include marketing One item per entry. Video needs to be ninety seconds (:90) or less. and creative work to promote any entertainment platform or entertainment program across any platform. 16 GENERAL ENTERTAINMENT NORTH AMERICA MC 14 OUT-OF-HOUSE PROGRAM CAMPAIGN A campaign created to promote any program or series of programs. Must be produced out-of-house (by an 2021 agency/creative service company or vendor). SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. Videos need to be ninety seconds (:90) or less.

*MC 15 EPISODIC PROGRAM PROMO An episodic promo created to promote any program or series.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 16 “BEHIND THE SCENES” PROMO A single or group of “behind the scenes” or “making of” promos used to promote specifc programs, series, etc., and/or the network. If full promotion is longer than allotted time, entry must be edited to ft the time specifcations.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items. Videos need to be fve minutes (5:00) or less with a total running time of ten minutes (10:00) or less for all videos together.

MC 17 BLOCK OF PROGRAMMING PROMO OR CAMPAIGN A single or group of promos created to promote a regularly scheduled, related block of programming.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items. Videos need to be ninety seconds (:90) or less.

MARKETING MC 18 CHILDREN: CLIP-BASED PROGRAM PROMO A clip-based promo created to promote a children's program.

CREATIVITY SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less. Categories in this feld include marketing and creative work to promote any entertainment platform or entertainment program across any platform. 17 GENERAL ENTERTAINMENT NORTH AMERICA MC 19 CHILDREN: PROGRAM PROMO A promo created to promote a children’s program.

2021 SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 20 CHILDREN: PROGRAM CAMPAIGN A campaign created to promote a children’s program.

SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. Videos needs to be ninety seconds (:90) or less.

MC 21 COMEDY: CLIP-BASED PROMO A clip-based promo created to promote a comedy program, series, etc.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 22 COMEDY: PROGRAM PROMO A promo created to promote a comedy program, or series.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 23 COMEDY: PROGRAM CAMPAIGN A campaign created to promote a comedy program, or series.

SUBMISSION REQUIREMENTS: MARKETING Minimum three, maximum fve items. Videos needs to be ninety seconds (:90) or less. MC 24 DAYTIME: PROGRAM PROMO CREATIVITY A promo created to promote a daytime entertainment program or series.

Categories in this feld include marketing SUBMISSION REQUIREMENTS: and creative work to promote any One item per entry. Video needs to be ninety seconds (:90) or less. entertainment platform or entertainment program across any platform. 18 GENERAL ENTERTAINMENT NORTH AMERICA *MC 25 DOCUMENTARY: CLIP-BASED PROMO A clip-based promo created to promote a documentary.

2021 SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

*MC 26 DOCUMENTARY: PROGRAM PROMO A single promo created to promote a documentary or documentary mini series.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

*MC 27 DOCUMENTARY: PROGRAM CAMPAIGN A campaign created to promote a documentary.

SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. Videos need to be ninety seconds (:90) or less.

MC 28 DRAMATIC: CLIP-BASED PROGRAM PROMO A clip-based promo created to promote a dramatic series.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 29 DRAMATIC: PROGRAM PROMO A promo created to promote a dramatic series.

SUBMISSION REQUIREMENTS: MARKETING One item per entry. Video needs to be ninety seconds (:90) or less. MC 30 DRAMATIC: PROGRAM CAMPAIGN CREATIVITY A campaign created to promote a dramatic series.

Categories in this feld include marketing SUBMISSION REQUIREMENTS: and creative work to promote any Minimum three, maximum fve items. Videos needs to be ninety seconds (:90) or less. entertainment platform or entertainment program across any platform. 19 GENERAL ENTERTAINMENT NORTH AMERICA MC 31 HOSTED ENTERTAINMENT: PROGRAM PROMO A promo created to promote an entertainment, music, or variety program (e.g., variety, talk show, quiz show, 2021 talent show, award show) or series of programs. SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 32 LIVE EVENT: PROGRAM PROMO A promo created to promote a one-time live event program. Submission must be for a program aired live, such as a game or special event.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 33 LIVE EVENT: PROGRAM CAMPAIGN A campaign created to promote a one-time live event program. Submission must be for a program aired live, such as a game or special event.

SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. Videos needs to be ninety seconds (:90) or less.

*MC 34 NEWS: CLIP-BASED PROGRAM PROMO A clip-based promo created to promote a news program.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MARKETING MC 35 NEWS: PROGRAM OR SPECIAL REPORT PROMO OR CAMPAIGN A single or group of promos or online promotional material created to promote a news program, a special CREATIVITY report/event, information, current afairs, etc. SUBMISSION REQUIREMENTS: Categories in this feld include marketing Minimum one, maximum fve items. Videos need to be ninety seconds (:90) or less. and creative work to promote any entertainment platform or entertainment program across any platform. 20 GENERAL ENTERTAINMENT NORTH AMERICA MC 36 SPORTS: CLIP-BASED PROGRAM PROMO A clip-based promo created to promote a sports program, series, sports news program, etc. EXCLUDES live 2021 events or games. SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 37 SPORTS: PROGRAM PROMO OR CAMPAIGN A single or group of promos created to promote a sports program, series, sports news program, etc. EXCLUDES live events or games.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items. Videos need to be ninety seconds (:90) or less.

MC 38 UNSCRIPTED: CLIP-BASED PROGRAM PROMO A clip-based promo created to promote a unscripted/reality program, or series.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 39 UNSCRIPTED: PROGRAM PROMO A promo created to promote a unscripted/reality program, or series.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 40 UNSCRIPTED: PROGRAM CAMPAIGN A campaign created to promote a unscripted/reality program, or series.

MARKETING SUBMISSION REQUIREMENTS: CREATIVITY Minimum three, maximum fve items. Videos needs to be ninety seconds (:90) or less. MC 41 STUNT PROMOTION Categories in this feld include marketing A single or group of promos with a surprising, out-of-the-ordinary creative/marketing approach to the promotion and creative work to promote any for a one-time, programming event only. (See category MP 08 to submit entire campaign for consideration). entertainment platform or entertainment SUBMISSION REQUIREMENTS: program across any platform. Minimum one, maximum fve items. Videos need to be ninety seconds (:90) or less. 21 GENERAL ENTERTAINMENT NORTH AMERICA MC 42 SEASONAL OR SPECIAL EVENT PROGRAM PROMO 2021 A promo created to promote a holiday, seasonal, or special event program, or series. EXCLUDES news or sports events.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 43 SEASONAL OR SPECIAL EVENT PROGRAM CAMPAIGN A campaign created to promote a holiday, seasonal, or special event program, or series. EXCLUDES news or sports events.

SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. Videos needs to be ninety seconds (:90) or less.

MC 44 WEBISODE A long-form webisode or video that promotes a program, network, channel, station, studio, cable/satellite provider or streaming platform virally or directly but not via broadcast.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be no longer than fve minutes (5:00).

AUDIO ENTERTAINMENT MC 45 PROGRAM PROMOTION RADIO PROMO A radio promo created to promote any category of broadcast content.

SUBMISSION REQUIREMENTS: MARKETING One item per entry. Audio needs to be ninety seconds (:90) or less. Upload as .mov.

CREATIVITY MC 46 COPYWRITING FOR A RADIO PROMO Categories in this feld include marketing An audio-based promo that demonstrates creative and efective copywriting or scriptwriting. and creative work to promote any SUBMISSION REQUIREMENTS: entertainment platform or entertainment One item per entry. Audio needs to be ninety seconds (:90) or less. Upload as .mov. program across any platform. 22 AUDIO ENTERTAINMENT NORTH AMERICA *MC 47 PODCAST PROMOTION: SHOW/NETWORK 2021 An audio or video promo created to promote an original podcast created as ancillary content to help promote a show or network.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less. Audio needs to be ninety seconds (:90) or less. Upload as .mov. *MC 48 PODCAST PROMOTION: AUDIO TRAILER A trailer leveraging audio content from each episode to create branded audio promotion across any platform.

SUBMISSION REQUIREMENTS: One item per entry. Audio needs to be ninety seconds (:90) or less. Upload as .mov.

*MC 49 PODCAST PROMOTION: VIDEO TRAILER A podcast promotional teaser designed to give a taste of what the listener should expect, encourage them to listen and designed to build anticipation.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

SOCIAL ACTION MC 50 PUBLIC SERVICE ANNOUNCEMENT PROMO A single promo created to raise community awareness and to change public attitudes, opinions, or even behavior towards an issue. MARKETING SUBMISSION REQUIREMENTS: One item per entry. Video need to be ninety seconds (:90) or less.

CREATIVITY MC 51 BEST IN CLASS SOCIAL GOOD CAMPAIGN A social good campaign whose objectives may include increasing awareness for a cause, inspiring action, crowd Categories in this feld include marketing funding for a social good project and promoting philanthropic work. (See category PR 06 for corporate and creative work to promote any responsibility campaign)

entertainment platform or entertainment SUBMISSION REQUIREMENTS: program across any platform. Minimum one, maximum fve items. Videos need to be ninety seconds (:90) or less. 23 CRAFT NORTH AMERICA MC 52 EDITING A promo, presentation, interstitial, etc., that demonstrates creative and efective promo editing. 2021 SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 53 COPYWRITING A promo, presentation, interstitial, etc., that demonstrates creative and efective copywriting.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 54 DIRECTING A promo that demonstrates superior directing skills and execution of mise-en-scène including direction of actors, camera setups, oversight of production design, etc

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 55 ANIMATION A promo that demonstrates creative and efective use of animation including typography or 2-D or 3-D manipulation. Any entry containing live footage may be disqualifed.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 56 SOUND DESIGN A promo that demonstrates creative and efective use of sound components including music, sound efects, voice talent, etc.

MARKETING SUBMISSION REQUIREMENTS: CREATIVITY One item per entry. Video needs to be ninety seconds (:90) or less. MC 57 SPORTS: EDITING Categories in this feld include marketing A sports specifc promo, presentation, interstitial, etc., that demonstrates creative and efective promo editing

and creative work to promote any SUBMISSION REQUIREMENTS: entertainment platform or entertainment One item per entry. Video needs to be ninety seconds (:90) or less. program across any platform. 24 CRAFT NORTH AMERICA MC 58 SPORTS: DIRECTING A sports specifc promo that demonstrates superior execution of mise-en-scène including direction of actors, 2021 camera setups, oversight of production design, etc., for a specifc network or content brand, used across any media (e.g., television, Internet, mobile property, in-game experience).

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MC 59 VOICE-OVER PERFORMANCE Best performance by a voice-over artist for use in a promotion, marketing, or sales piece or series of pieces. On- air, online, radio, and corporate entries are accepted.

SUBMISSION REQUIREMENTS: One item per entry. Video or audio needs to be ninety seconds (:90) or less. For audio, upload as .mov.

MARKETING CREATIVITY Categories in this feld include marketing and creative work to promote any entertainment platform or entertainment program across any platform. 25 ART DIRECTION & DESIGN Categories in this field include design and execution efforts to promote any entertainment platform or entertainment program across any platform. NORTH AMERICA 2021 GENERAL ENTERTAINMENT *AD 01 STREAMING GRAPHIC PACKAGE Box art and other graphics specifcally designed to promote a title on a streaming service.

SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. Videos need to be ninety seconds (:90) or less.

AD 02 BRAND IMAGE DESIGN PROMO A promo using on-air materials/elements designed specifcally to promote a network, channel, station, studio, cable/satellite provider or streaming platform.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

AD 03 TOTAL BRAND IMAGE PACKAGE A package of on-air materials/elements designed to brand a network, channel, station, studio, cable/satellite provider or streaming platform.

SUBMISSION REQUIREMENTS: Minimum three, maximum fve items (e.g. promos, IDs, bumpers, etc). Videos need to be ninety seconds (:90) or less.

AD 04 PROGRAM DESIGN PROMO A promo using on-air materials/elements designed specifcally to promote any program or series of programs.

SUBMISSION REQUIREMENTS: ART DIRECTION One item per entry. Video needs to be ninety seconds (:90) or less. AD 05 TOTAL PROGRAM PACKAGE & DESIGN A package of on-air material/elements designed specifcally to promote a program or series of programs.

Categories in this feld include design SUBMISSION REQUIREMENTS: Minimum three, maximum fve items (e.g. promos, IDs, bumpers, etc). Videos need to be ninety seconds (:90) or and execution eforts to promote any less. entertainment platform or entertainment program across any platform. 26 GENERAL ENTERTAINMENT NORTH AMERICA *AD 06 IN-HOUSE PROGRAM PROMO - DESIGN A promo created to promote any program or series of programs produced in-house at any network, channel, 2021 content platform, or distributor. NOTE: To be eligible as in-house, 100% of the work must be created by internal staf in at least three of these four areas: 1. Concept 2. Design 3. Animation 4. Visual efects

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less. FULL CREDIT LIST MUST BE SUBMITTED WITH ALL ENTRIES. *AD 07 OUT-OF-HOUSE PROGRAM PROMO - DESIGN A promo using on-air materials/elements designed to promote any program or series of programs. Must be produced out-of-house (by an agency/creative service company or vendor).

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

AD 08 HOLIDAY/SEASONAL/SPECIAL EVENT DESIGN PROMO A promo using materials/elements designed specifcally to promote a holiday, seasonal, or special event program, or series.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

AD 09 SPORTS: IMAGE DESIGN PROMO A promo using on-air materials/elements designed to promote a specifc sports program or series. ART DIRECTION SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less. & DESIGN

Categories in this feld include design and execution eforts to promote any entertainment platform or entertainment program across any platform. 27 GENERAL ENTERTAINMENT NORTH AMERICA AD 10 SPORTS: IMAGE DESIGN CAMPAIGN A campaign using on-air materials/elements designed to promote a specifc sports program or series (may 2021 include promos, bumpers, lower thirds, etc.). SUBMISSION REQUIREMENTS: Minimum three, maximum fve items (e.g. promos, IDs, bumpers, etc). Videos need to be ninety seconds (:90) or less.

AD 11 SPORTS: IMAGE DESIGN FOR A SPECIAL EVENT A single or group of promos using on-air materials/elements designed to promote a one-time sports special event such as a contest, an anniversary, a variety show, a holiday, etc.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items. Videos need to be ninety seconds (:90) or less.

AD 12 SPORTS: PROGRAM FRONT ENDS/OPEN/TITLES A sports program or show opening, title sequence, and/or transitional promotional breaks designed specifcally for a program. Submit as aired. Programs only.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be thirty seconds (:30) or less.

AD 13 NEWS: PROGRAM OPEN/TITLES A single graphic execution expressly produced to demonstrate or convey information for news or current afairs programs (may include informational graphics, open/titles, and program bumpers).

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be no longer than thirty seconds (:30) or less.

AD 14 SHORT FORM PROMOTION ART DIRECTION A single or group of related short-form videos that promote the brand image in a concise, yet meaningful manner.

& DESIGN SUBMISSION REQUIREMENTS: Minimum one, maximum three items. Videos need to be thirty seconds (:30) or less. Categories in this feld include design and execution eforts to promote any entertainment platform or entertainment program across any platform. 28 GENERAL ENTERTAINMENT NORTH AMERICA AD 15 INTERNAL MARKETING PRESENTATION A not-for-broadcast promo for a program, platform, channel, or service, including trade shows, sales tapes, upfront and attract loops, internal sales and marketing, animation, and post-production accomplished for 2021 corporate, not commercial, programming.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be no longer than fve minutes (5:00).

AD 16 ANIMATION A promo that demonstrates artistically creative and efective use of animation.

SUBMISSION REQUIREMENTS: One item per entry. Illustrations can be compiled together to be judged as a single entry. Video needs to be ninety seconds (:90) or less.

AD 17 CHANNEL ID A group of ID'S designed to reinforce a general entertainment channel, network, or station identity/brand. No promos/spots; ID’s only.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items. Videos need to be thirty seconds (:30) or less.

*AD 18 PROMO ID A group of ID's designed specifcally to promote any program or series of programs. No promos/spots; ID’s only.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items. Videos need to be thirty seconds (:30) or less.

AD 19 INFORMATIONAL GRAPHICS ART DIRECTION A graphic execution expressly produced to demonstrate or convey information for general entertainment programs (includes menus and navigational graphics; does not include IDs, promos, etc.). EXCLUDES news or & DESIGN sports programs. SUBMISSION REQUIREMENTS: One item per entry. Informational graphics can be compiled together to be judged as a single entry. Video needs Categories in this feld include design to be ninety seconds (:90) or less. and execution eforts to promote any entertainment platform or entertainment program across any platform. 29 GENERAL ENTERTAINMENT NORTH AMERICA AD 20 INTERSTITIAL/BUMPER A single or group of interstitials/bumpers designed specifcally to, without overt promotion, bridge gaps 2021 between general entertainment programming. SUBMISSION REQUIREMENTS: Minimum one, maximum three items. Videos need to be two minutes (2:00) or less.

AD 21 INTERSTITIAL AND PROGRAM WRAPS CAMPAIGN A campaign of nontraditional promos or informational materials used in conjunction with the content of a program, designed to enhance the brand identity of the program, series, network, and/or channel with no advertiser involvement.

SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. Videos need to be three minutes (3:00) or less.

AD 22 MOTION GRAPHICS A promo that demonstrates creative and efective use of motion graphics.

SUBMISSION REQUIREMENTS: One item per entry. Illustrations can be compiled together to be judged as a single entry. Video needs to be ninety seconds (:90) or less.

*AD 23 VISUAL EFFECTS A promo that demonstrates creative and efective use of VFX and/or CG.

SUBMISSION REQUIREMENTS: One item per entry. Illustrations can be compiled together to be judged as a single entry. Video needs to be ninety seconds (:90) or less.

AD 24 TITLE SEQUENCE An opening title sequence designed specifcally for any program. Submit as aired. EXCLUDES news or sports ART DIRECTION programs. SUBMISSION REQUIREMENTS: & DESIGN One item per entry. Video needs to be ninety seconds (:90) or less.

Categories in this feld include design AD 25 TYPOGRAPHY and execution eforts to promote any An example of typography in a promo piece (including but not limited to promotion, IDs, interstitials, etc.). entertainment platform or entertainment SUBMISSION REQUIREMENTS: program across any platform. One item per entry. Submit as aired. Video needs to be ninety seconds (:90) or less. 30 PRINT NORTH AMERICA AD 26 TOTAL PRINT PACKAGE: BRAND OR PROGRAM A total package of print elements designed to promote a network, channel, station, studio, cable/satellite provider, streaming platform or any program (may include packaging, outdoor, poster, kits, collateral, 2021 advertising, stationery, etc.).

SUBMISSION REQUIREMENTS: Minimum three, maximum fve, items. Each piece must be uploaded as a pdf.

AD 27 PRINT: PRESS KIT A single fat, folded, or bound two-dimensional or three- dimensional piece designed for promotional and press- related purposes specifcally. Contents may be included if part of a single design unit (may include three- dimensional objects and/or special efects).

SUBMISSION REQUIREMENTS: One item per entry. Piece may be mounted and must be labeled. Submit original sample. No digital entry available.

AD 28 PRINT: PREMIUM OR SPECIALTY ITEMS A single promotional, premium, or specialty item or combination of promotional, premium, or specialty items (T- shirts, novelties, printed items, invitations or designed cards etc.) created to promote a broadcast or cable network, channel, station, content brand, cable or satellite provider, syndicator, or studio specifcally.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items. Each piece must be labeled. Submit original sample(s). No digital entry available.

AD 29 PRINT: 3-D PROMOTIONAL, SALES KIT A three-dimensional promotional piece or sales kit. Contents may be included if part of a single design unit. Includes three-dimensional objects and/or special efects.

SUBMISSION REQUIREMENTS: One item per entry. Piece may be mounted and must be labeled. Submit original sample. No digital entry ART DIRECTION available. & DESIGN

Categories in this feld include design and execution eforts to promote any entertainment platform or entertainment program across any platform. 31 MULTIMEDIA

NORTH AMERICA AD 30 BRAND IMAGE - REBRAND OR REFRESH A package of design elements for network, channel, station, studio, cable/satellite provider or streaming 2021 platform.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve, items (IDs, bumpers, interstitials, etc.). Compilation or montage of assets are acceptable but must not exceed ninety seconds (:90).

AD 31 MULTIPLATFORM PROGRAM IMAGE A combination of print, collateral, premium, and web material designed to promote any program or series.

SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. No more than three pieces of material in any one medium. For any video materials, videos needs to be ninety seconds (:90) or less. For any print/collateral/premium materials, each piece must be uploaded as a .pdf. For any web materials, submit URL of live website including any login information, or submit archived website material via video upload.

ART DIRECTION & DESIGN

Categories in this feld include design and execution eforts to promote any entertainment platform or entertainment program across any platform. 32 KEY ART Categories in this field include key art design and execution for print, static and digital to promote any entertainment platform or entertainment program across any platform. NORTH AMERICA

2021 KA 01 KEY ART: COPYWRITING A single piece of printed material including but not limited to consumer advertisements, billboards, posters, or direct mail that demonstrates creative and efective copywriting.

SUBMISSION REQUIREMENTS: One item per entry. Piece must be uploaded as a .pdf.

KA 02 KEY ART: ILLUSTRATION A craft category highlighting any traditional or digital illustration for a print piece used to promote a program, broadcast or cable network, channel, station, streaming platform, content brand, cable or satellite provider, syndicator, studio, production company, individual, or entity. May include digitally enhanced photography. Submit as black-and-white or color image.

SUBMISSION REQUIREMENTS: One item per entry. Piece must be uploaded as a .pdf.

KA 03 KEY ART: PHOTOGRAPHY A craft category highlighting photography used for print to promote a program, broadcast or cable network, channel, station, streaming platform, content brand, cable or satellite provider, syndicator, studio, production company, individual, or entity. Submit as black-and-white or color photo.

SUBMISSION REQUIREMENTS: One item per entry. Piece must be uploaded as a .pdf.

KA 04 KEY ART: RETOUCHING AND PRODUCTION A single printed material or image used in the promotion of a provider or content that demonstrates excellence in the art of retouching or post- production art fnishing.

SUBMISSION REQUIREMENTS: One item per entry. Piece must be uploaded as a .pdf.

KEY ART KA 05 KEY ART: POSTER A single key art/poster designed to promote a program, broadcast or cable network, channel, station, streaming Categories in this feld include key art platform, content brand, cable or satellite provider, syndicator, studio, production company, individual, or entity. design and execution for print, static SUBMISSION REQUIREMENTS: and digital to promote any One item per entry. Piece must be uploaded as a .pdf. entertainment platform or entertainment program across any platform. 33 NORTH AMERICA KA 06 KEY ART: POSTER CAMPAIGN A group of key art/posters designed to promote a program, broadcast or cable network, channel, station, streaming platform, content brand, cable or satellite provider, syndicator, studio, production company, 2021 individual, or entity.

SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. For all print material, each piece must be uploaded as a .pdf.

KA 07 KEY ART: CONSUMER OR TRADE PRINT AD: PROGRAM A single printed piece of advertising or group of printed pieces of advertising designed to promote a specifc show, program, series, or content brand published in a consumer or trade publication. State print run number within the Marketing Objective feld of the online entry form.

SUBMISSION REQUIREMENTS: One item per entry. Image must be uploaded as a pdf.

KA 08 KEY ART: LOGO DESIGN A single logo designed to promote a channel/network or program in print (includes station, corporate, show, etc.).

SUBMISSION REQUIREMENTS: One item per entry. Image must be uploaded as a pdf.

KA 09 KEY ART: OUT-OF-HOME AD A single promotional ad (billboard, bus side, electronic sign, building side, 3-D outdoor, etc.) strategically placed and created to efectively promote a network, channel, program, or video content. Submit photo showing relationship to environment; for electronic/animated ad please submit video of ad and its relationship to environment.

SUBMISSION REQUIREMENTS: One item per entry. Image must be uploaded as a .pdf; any video piece must be thirty seconds (:30) or less. KEY ART KA 10 KEY ART: OUT-OF-HOME AD CAMPAIGN A combination of related print promotion ads (billboards, bus sides, electronic signage, building sides, 3-D Categories in this feld include key art outdoor, etc.) created to efectively promote a network, channel, program, or video content. Submit photo showing relationship to environment; for electronic/animated ad please submit video of ad and its relationship to design and execution for print, static environment. and digital to promote any SUBMISSION REQUIREMENTS: entertainment platform or entertainment Minimum three, maximum fve items. Each image must be uploaded as a .pdf; any video must be thirty seconds program across any platform. (:30) or less. 34 NORTH AMERICA KA 11 KEY ART: OUTDOOR STATIC AD A single example of static outdoor advertising designed to promote a channel/network or program. Includes billboards, building sides, bus shelters, 3- D outdoor, etc. Submit photo of outdoor ad and include how it is 2021 placed in its environment.

SUBMISSION REQUIREMENTS: One item per entry. Image must be uploaded as a pdf.

KA 12 KEY ART: OUTDOOR STATIC AD CAMPAIGN A group of related static outdoor advertising designed to promote a channel/network or program. Includes billboards, building sides, bus shelters, 3- D outdoor, etc. Submit photos of outdoor ads, and include how they are placed in their environment.

SUBMISSION REQUIREMENTS: Minimum three, maximum fve items. Each piece must be uploaded as a .pdf.

KEY ART Categories in this feld include key art design and execution for print, static and digital to promote any entertainment platform or entertainment program across any platform. 35 360 CAMPAIGN Categories in this field include 360/multi-media campaigns promoting any entertainment platform or entertainment program across any platform. NORTH AMERICA MP 01 360 CAMPAIGN: BRAND IMAGE 2021 A 360 campaign created to promote and enhance the brand image of a network, channel, station, studio, cable/satellite provider or streaming platform. Materials may include spots, print ads, kits, premiums, mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple platforms.

MP 02 360 CAMPAIGN: PROGRAM PROMOTION A 360 campaign created to promote any program or series. Materials may include spots, print ads, kits, premiums, mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple platforms.

MP 03 360 CAMPAIGN: COMEDY PROGRAM PROMOTION A 360 campaign created to promote a comedy program. Materials may include spots, print ads, kits, premiums, mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple platforms.

360 CAMPAIGN MP 04 360 CAMPAIGN: CHILDREN PROGRAM PROMOTION Categories in this feld include 360/ A 360 campaign created to promote a children's program. Materials may include spots, print ads, kits, premiums, mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple multi-media campaigns promoting any platforms. entertainment platform or entertainment SUBMISSION REQUIREMENTS: program across any platform. Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos need to be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as 36 a .pdf. For any web materials, submit URL of live website including any login information, or submit archived website material via video upload. 360 CAMPAIGN NORTH AMERICA MP 05 360 CAMPAIGN: DRAMATIC PROGRAM A 360 campaign created to promote a dramatic program. Materials may include spots, print ads, kits, premiums, 2021 mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple platforms. SUBMISSION REQUIREMENTS: Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos need to be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as a .pdf. For any web materials, submit URL of live website including any login information, or submit archived website material via video upload.

MP 06 360 CAMPAIGN: NONFICTION PROGRAM A 360 campaign created to promote a nonfction/reality program. Materials may include spots, print ads, kits, premiums, mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple platforms.

MP 07 360 CAMPAIGN: SEASONAL/SPECIAL EVENT PROGRAM A 360 campaign created to promote a seasonal/special event program. Materials may include spots, print ads, kits, premiums, mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple platforms.

SUBMISSION REQUIREMENTS: Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos need to be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as a .pdf. For any web materials, submit URL of live website including any login information, or submit archived website material via video upload. 360 CAMPAIGN MP 08 360 CAMPAIGN: STUNT PROMOTION A 360 campaign that demonstrates a surprising, out-of-the-ordinary creative approach to the promotion of a Categories in this feld include 360/ one-time programming block or program/series event. Guerrilla/viral marketing at its best! multi-media campaigns promoting any SUBMISSION REQUIREMENTS: entertainment platform or entertainment Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos need to be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as program across any platform. a .pdf. For any web materials, submit URL of live website including any login information, or submit archived website material via video upload. 37 DIGITAL & SOCIAL Categories in this field include digital and social media efforts promoting any entertainment platform or entertainment program across any platform. NORTH AMERICA DS 01 MICRO VIDEO CONTENT 2021 Short-form content that makes a big impact. This category is specifcally for efective micro video content used across social media platforms created from any existing program. These posts are intended for social, mobile, apps, etc., and may include stealth campaign marketing.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be thirty seconds (:30) or less.

DS 02 TALENT/INFLUENCER INTEGRATION USING SOCIAL MEDIA Integration of an infuencer/talent as part of a social media campaign that supports the promotion and marketing of any program or series of programs.

SUBMISSION REQUIREMENTS: Submit live URL. All media may be submitted to demonstrate success. Up to fve submissions per entry. (A write- up of action and results may be submitted by PDF.)

DS 03 USE OF PAID SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES An innovative and efective use of paid social media or owned channels that efectively supports the promotion and marketing of any program or series of programs.

SUBMISSION REQUIREMENTS: Submit live URL. All media may be submitted to demonstrate success. Up to fve submissions per entry. (A write- up of action and results may be submitted by PDF.)

DS 04 ORGANIC USE OF SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES An innovative and efective use of organic social media or owned channels that efectively supports the promotion and marketing of any program or series of programs.

SUBMISSION REQUIREMENTS: Submit live URL. All media may be submitted to demonstrate success. Up to fve submissions per entry. (A write- DIGITAL & SOCIAL up of action and results may be submitted by PDF.) Categories in this feld include digital and DS 05 CONTENT FOR DIGITAL PROMO social media eforts promoting any A single piece of viral/web or mobile content used to promote a program, network, channel, station or streaming platform via the Internet. Work will be judged on creativity and quality of design. entertainment platform or entertainment program across any platform. SUBMISSION REQUIREMENTS: One item per entry. Must submit as archived interactive material via video upload. Video needs to be three 38 minutes (3:00) or less. DIGITAL & SOCIAL NORTH AMERICA DS 06 ONLINE ADVERTISING: BANNERS/SKYSCRAPERS/ CONTEXTUAL An online advertising banner or contextual advertising designed to promote a program, network, channel, 2021 station or streaming platform (may include animated or fash banners). SUBMISSION REQUIREMENTS: One item per entry. Submit live URL with any username and password needed, or submit archived interactive material via video upload. Video needs to be three minutes (3:00) or less.

DS 07 ONLINE ADVERTISING MARKETING An example of online marketing and advertising using an animated or fash banner, pop-up, fash movie, splash page, etc., to promote a program, network, channel, station or streaming platform via the Internet. Work will be judged on creativity and quality of design.

DS 08 ONLINE TAKEOVER OR ROADBLOCK PROMOTION An online takeover promotion or roadblock used to promote a program, network, channel, station or streaming platform via the Internet. Work will be judged on creativity and quality of design.

DS 09 SOCIAL MEDIA/MOBILE-BASED PROMOTIONAL DIGITAL VIDEO CONTENT Promotional videos produced and released specifcally for social media such as Facebook, Instagram, TikTok, etc., to promote a program or series.

SUBMISSION REQUIREMENTS: One item per entry. Must submit as archived interactive material via video upload. Video needs to be thirty seconds (:30) or less.

DIGITAL & SOCIAL DS 10 SOCIAL MEDIA CONTENT SERIES Categories in this feld include digital and Video series produced specifcally for/released exclusively on a social media platform such as Facebook, Instagram, TikTok, etc. Can include preproduced and/or live video content. social media eforts promoting any entertainment platform or entertainment SUBMISSION REQUIREMENTS: One item per entry. Must submit as archived interactive material via video upload. Video needs to be three program across any platform. minutes (3:00) or less. 39 DIGITAL & SOCIAL NORTH AMERICA *DS 11 VERTICAL VIDEO A vertical video produced specifcally for/released exclusively on a social media platform such as Facebook, 2021 Instagram, TikTok, etc. Can include preproduced and/or live video content. SUBMISSION REQUIREMENTS: One item per entry. Must submit as archived interactive material via video upload. Video needs to be thirty seconds (:30) or less.

DS 12 WEBSITE A consumer website created to support and promote a program, network, channel, station or streaming platform.

*DS 13 MICROSITE Entries in this category are for extended webpages linked through its parent site that supports the promotion of a program or series.

DS 14 TECHNICAL INNOVATIONS: DIGITAL PLATFORMS A website, social, interactive, or mobile application that demonstrates a creative and innovative use of technology as it relates to the promotion objectives.

SUBMISSION REQUIREMENTS: One item per entry. Submit live URL with any username and password needed, or submit archived interactive material via video upload. Video needs to be three minutes (3:00) or less. DIGITAL & SOCIAL Categories in this feld include digital and social media eforts promoting any entertainment platform or entertainment program across any platform. 40 SPECIAL CATERGORIES: GENERAL Categories in this field include special efforts promoting any entertainment platform or program across any platform. NORTH AMERICA 2021 *S 01 EXPERIENTIAL ACTIVATION FOR A PROGRAM OR SERIES A creatively executed physical and/or virtual interactive fan experience that supports the promotion of a content brand.

SUBMISSION REQUIREMENTS: One item per entry. Video must convey experience, needs to be three minutes (3:00) or less.

S 02 EXPERIENTIAL ACTIVATION FOR A CONSUMER EVENT Best trade, consumer or virtual event activation that promoted brand image and/or program. Inclusive of consumer and trade events, national or international (Comic-Con, Sundance, NAB, SXSW, etc.). Please state the overall budget in the marketing objective.

SUBMISSION REQUIREMENTS: One item per entry. Video must convey experience, needs to be three minutes (3:00) or less.

S 03 EVENT PRODUCTION DESIGN Submit a reel that demonstrates and showcases the production design elements for a live or virtual event intended to promote a brand image and/or program.

SUBMISSION REQUIREMENTS: One item per entry. Video must convey experience, needs to be three minutes (3:00) or less.

S 04 VIRTUAL REALITY OR 360 CAMERA IMPLEMENTATIONS Most creative and efective use of virtual reality or 360 camera implementation that supports the promotion and marketing of any program or series of programs ofering an immersive, impactful, and memorable experience. Must be able to show viewer experience in order to be judged.

SUBMISSION REQUIREMENTS: One item per entry. Video must convey experience, needs to be two minutes (2:00) or less. Submit live URL with any username and password needed, or submit archived interactive material via video upload. SPECIAL S 05 SOMETHING FOR NOTHING It's a mission impossible, but it's up to you to make it possible! A simple but efective promo that's clearly executed on a small budget (maximum $5000). Entries must include a breakdown of all costs and time used to CATERGORIES produce (including any in-house resources) in the Marketing Objective feld.

Categories in this feld include special SUBMISSION REQUIREMENTS: eforts promoting any entertainment One item per entry. Video needs to be ninety seconds (:90) or less. platform or program across any platform. 41 SPECIAL CATERGORIES: GENERAL NORTH AMERICA S 06 DELIVERING ON A DIME This is an opportunity to really show-of your creative muscles by showcasing your “champagne campaign” that unfortunately had no more than a ‘beer budget”. This category will be judged on concept and overall 2021 creativeness while meeting both expectation and budget restrictions. Submit a video reel of the promo(s) indicating: the concept, the restrictions, and the overall result. To qualify in this category, budgets must fall between $5,000 - $30,000, including live action production.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

*S 07 FAN DRIVEN Marketing promotions for a program or series that drives fan generated content.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items. Videos need to be ninety seconds (:90) or less.

S 08 FUNNIEST PROMO It's as subjective as it sounds, but every year there is that hilarious spot that just needs to be recognized. Any promo that's funny!

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

S 09 SALON DES REFUSES Work that was pitched but never aired or published but was well worth the creative efort! Please indicate in the marketing objective feld the reasons why it was not used. Submit video or print at stage of cancellation.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less. Print entries must be uploaded as a .pdf.

S 10 I’M NOT CRYING, YOU ARE! Any promo that is a real tearjerker!

SPECIAL SUBMISSION REQUIREMENTS: CATERGORIES One item per entry. Video needs to be ninety seconds (:90) or less. S 11 OMG! Categories in this feld include special Any promo that is amazingly shocking and you would not want to show your mother! eforts promoting any entertainment SUBMISSION REQUIREMENTS: platform or program across any platform. One item per entry. Video needs to be ninety seconds (:90) or less. 42 SPECIAL CATERGORIES: GENERAL NORTH AMERICA S 12 MUSIC VIDEO OR SHORT SUBJECT VIDEO 2021 A single music video or short subject video created to promote a program or series.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be fve minutes (5:00) or less.

S 13 MUSIC: BEST USE OF MUSIC Creative and efective use of commercially licensed music that supports the creative direction of a promo. (Not to include the use of library music, score, or custom composition work.) The song must be prevalent in the majority of the entry.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

S 14 MUSIC: BEST USE OF MUSIC WITH ORIGINAL LYRICS A promo that makes use of appropriated music, covers, or licensed music with original lyrics.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

S 15 MUSIC: BEST USE OF ORIGINAL MUSIC/SCORE A promo that makes creative use of original music. No appropriated music (i.e., covers).

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

S 16 SPORTS: BEST USE OF MUSIC Creative and efective use of music that supports the creative direction of a promo for any sports network, sports program or sports content brand, used across any media.

SUBMISSION REQUIREMENTS: SPECIAL One item per entry. Video needs to be ninety seconds (:90) or less. CATERGORIES Categories in this feld include special eforts promoting any entertainment platform or program across any platform. 43 MOVIE MARKETING Categories in this field include marketing and creative work to promote movies released on any platform. NORTH AMERICA 2021 MV 01 MOVIES: BEST PROMO A promo created to promote a movie in its frst run on any platform.

SUBMISSION REQUIREMENTS: One item per entry. Videos needs to be ninety seconds (:90) or less.

MV 02 MOVIES: BEST CAMPAIGN This category is for the best in design and implementation of an efective, cohesive advertising campaign across several diferent media platforms, including theatrical movie trailers, newspapers, magazines, television, radio, Internet and billboards for a movie in its frst run on any platform.

SUBMISSION REQUIREMENTS: Individual assets may be submitted under the following criteria: Minimum three, maximum six items per entry. Each individual video needs to be ninety seconds (:90) or less. Compilation or montage of campaign assets may be submitted if video does not exceed two minutes (2:00).

MV 03 MOVIES: BEST TRAILER This category recognizes the art form behind the making of a movie trailer, conveying the true essence of the story behind the movie. Giving moviegoers a taste of the laughs, special efects and plot twists of an upcoming release, while leaving them wanting more.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be three minutes (3:00) or less.

MV 04 MOVIES: KEY ART A single key art/poster designed to promote a movie in its frst run.

SUBMISSION REQUIREMENTS: One item per entry. SINGLE IMAGE ONLY. Image must be uploaded as a .pdf. MOVIE MV 05 MOVIES: KEY ART CAMPAIGN A group of key art/posters designed to promote a movie in its frst run.

MARKETING SUBMISSION REQUIREMENTS: Categories in this feld include Minimum three, maximum fve items per entry. For all print material, each piece must be uploaded as a .pdf. marketing and creative work to promote movies released on any platform. 44 MOVIE MARKETING NORTH AMERICA MV 06 MOVIES: TELEVISION MOVIE PROMO A promo created to promote a made-for-television movie.

2021 SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

MV 07 MOVIES: MOTION PICTURE MOVIE ON TELEVISION A single or group of promos created to promote a motion picture originally released in theaters, now available for viewing on television or a streaming platform (not frst run).

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items per entry. Each individual video needs to be ninety seconds (:90) or less

MOVIE MARKETING Categories in this feld include marketing and creative work to promote movies released on any platform. 45 CONTENT PARTNERSHIP Categories in this field include marketing promotion work in partnership between two brands (movies, programs, consumer brands, etc.). NORTH AMERICA 2021 CP 01 CONTENT PARTNERSHIP: MOVIE AND PRODUCT TIE-IN Any cross brand promo with a product tie-in for a movie to market or promote across any media.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

CP 02 CONTENT PARTNERSHIP: MOVIE AND PROGRAM/SERIES TIE-IN Any cross brand promo with a media/show tie-in for a movie to market or promote across any media.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

CP 03 CONTENT PARTNERSHIP: PROGRAM/SERIES AND PRODUCT TIE IN Any cross brand promo with a product tie-in for a program or series to market or promote across any media.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

CP 04 CONTENT PARTNERSHIP: PROMO/CAMPAIGN - ADVERTISING A single or group of promos that efectively supports the promotion and marketing of any program or series of programs, created to enhance the sales department's ability to generate advertising/income based on a promotion or other concept for an advertiser.

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items per entry. Each individual video needs to be ninety seconds (:90) or less.

CP 05 CONTENT PARTNERSHIP: USING MULTIPLE PLATFORMS A combination of thematically related elements of promotional material including but not limited to spots, print CONTENT ads, kits, premiums, mobile apps, and other material designed as a combined promotional campaign in multiple media for a cross brand tie-in message (open to programs and movies).

PARTNERSHIP SUBMISSION REQUIREMENTS: Minimum three, maximum six items per entry. No more than four pieces of material in any one medium. Any Categories in this feld include marketing video needs to be ninety (:90) seconds or less. Print material must be uploaded as a .pdf. For any collateral/ promotion work in partnership between premium item, submit as a .pdf. Submit URL of live website including any log-in information or archived website material via video upload. two brands (movies, programs, 46 consumer brands, etc.). CONTENT PARTNERSHIP

NORTH AMERICA *CP 06 CONTENT PARTNERSHIP: OUTEGRATION Any cross brand promo that take place outside of show minutes, but utilizes a show’s narrative and/or 2021 characters. This content usually lives alongside the show so that an advertiser’s product lives organically within show DNA. (open to programs and movies)

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

CP 07 CONTENT PARTNERSHIP: BEST USE OF AN ATHLETE Creative and efective use of an athlete in a promo to represent or brand a specifc media channel, network, or content brand, used across any media (e.g., television, Internet, mobile property, in-game experience).

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

CP 08 CONTENT PARTNERSHIP: SPORTS AND PRODUCT TIE-IN Any cross brand promo that take place outside of show minutes, but utilizes a show’s narrative and/or characters. This content usually lives alongside the show so that an advertiser’s product lives organically within show DNA. (open to programs and movies).

SUBMISSION REQUIREMENTS: Minimum one, maximum fve items per entry. Each individual video needs to be ninety seconds (:90) or less.

CONTENT PARTNERSHIP Categories in this feld include marketing promotion work in partnership between two brands (movies, programs, 47 consumer brands, etc.). PUBLIC RELATIONS/PUBLICITY Categories in this field include marketing work driven by Public Relations/Publicity to promote any entertainment platform, entertainment program across any platform or movies. NORTH AMERICA 2021 *PR 01 PUBLICITY: BEST CAMPAIGN FOR A BRAND A publicity campaign designed to support and enhance the identity or rebrand of a network, channel, station, content platform or studio.

SUBMISSION REQUIREMENTS: Minimum three, maximum six items. No more than four pieces of material in any one medium. For any video materials, videos need to be ninety seconds (:90) or less. For any print/collateral/premium materials, each piece must be uploaded as a .pdf. For any web materials, submit URL of live website including any login information, or submit archived website material via video upload.

*PR 02 PUBLICITY: BEST CAMPAIGN FOR CONTENT A publicity campaign designed to support or enhance a program, series or movie on any platform.

*PR 03 PUBLICITY: FOR-YOUR-CONSIDERATION (FYC) PROMO A promo specifcally created to promote a program, series or movie on any platform for awards consideration.

SUBMISSION REQUIREMENTS: One item per entry. Video needs to be ninety seconds (:90) or less.

*PR 04 PUBLICITY: FOR-YOUR-CONSIDERATION (FYC) CAMPAIGN (MULTI-MEDIA) PUBLIC A publicity campaign specifcally created to promote a program, series or movie on any platform for awards consideration. Can include on-air, digital, print, out-of-home, mailers, etc.

RELATIONS/ SUBMISSION REQUIREMENTS: Minimum three, maximum six items. No more than four pieces of material in any one medium. For any video PUBLICITY materials, videos need to be ninety seconds (:90) or less. For any print/collateral/premium materials, each piece must be uploaded as a .pdf. For any web materials, submit URL of live website including any login information, Categories in this feld include marketing or submit archived website material via video upload. work driven by Public Relations/ Publicity to promote any entertainment platform, entertainment program across 48 any platform or movies. PUBLIC RELATIONS/PUBLICITY NORTH AMERICA *PR 05 PUBLICITY: PREMIUM OR SPECIALTY ITEMS 2021 A creative promotional, premium, or specialty item or combination of items, conceptualized and created to promote a specifc program, series or movie on any platform.

SUBMISSION REQUIREMENTS: Minimum one, maximum three items. Each piece must be labeled. Submit original sample(s). No digital entry available.

*PR 06 PUBLICITY: BEST INTEGRATED CORPORATE RESPONSIBILITY CAMPAIGN This category honors a company's commitment to a social good cause. Entry must show efective and creative way in which the campaign supported(s) a specifc social cause and its mission and objectives (i.e. increased awareness, fundraising (crowd funding), inspiring action.

*PR 07 PUBLICITY: BEST STUNT An efectively orchestrated media event or activation specifcally created to draw further attention to a program, series or movie.

SUBMISSION REQUIREMENTS: One item per entry. Video must convey experience, needs to be three minutes (3:00) or less.

*PR 08 PUBLICITY: INFLUENCER/TALENT PROMOTION PUBLIC Efective and creative promotion leveraging an infuencer/talent supporting any program, series or movie. SUBMISSION REQUIREMENTS: RELATIONS/ Minimum one, maximum fve items. For any video materials, videos need to be ninety seconds (:90) or less. For any print/collateral/premium materials, each piece must be uploaded as a .pdf. For any web materials, submit URL of live website including any login information, or submit archived website material via video upload. (A PUBLICITY write-up of action and results may be submitted by PDF.) Categories in this feld include marketing work driven by Public Relations/ Publicity to promote any entertainment platform, entertainment program across 49 any platform or movies. 51

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