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North America 2021 1 NORTH AMERICA 2021 COMPETITION OVERVIEW EXTENDED FINAL DEADLINE: The extended final deadline for the competition is June 9, 2021 ELIGIBILITY PERIOD January 1, 2020 through December 31, 2020 Updated: 5/14/21 WHO & WHAT WHO CAN ENTER? Open across all platforms producing, airing and streaming entertainment content. Entrant can represent the client, vendor or their agent; there is no stipulation in any category regarding the entrant so long as the work was for air, broadcast, publishing or release in the United States and/or Canada. WHAT CAN BE ENTERED? Please refer to the technical specifications within this document and at promax.org regarding materials for submission and refer to the eligibility dates and categories for all qualification details. 1 1 If in any category, entries do not 2 In the event that any individual meet the standard deemed award category attracts fewer than 4 worthy by the jury, it is possible entries, the organizer reserves the IMPORTANT that there will be no awards given right to withdraw that category from in that category. the competition. In this event, the FOR YOU participating companies will receive a credit towards future entry fees. TO KNOW No cash refund will be given. 3 3 ALL relevant permissions and 4 All material submissions will not 5 The organizers reserve the right copyrights are assumed to be be returned and become the to add, subtract, amend or cleared by the entrant. property of Promax to be used otherwise revise any category at their discretion. as needed. Notice and updates of revisions will be posted on our website. 2 Our Judging Process PROMAX NORTH AMERICA AWARDS 2021 1 FIRST ROUND OF JUDGING The first round of judging includes a diverse line up of industry judges from the entertainment marketing industry. Each entry is evaluated and scored based on overall creativity, originality of concept, and message effectiveness. Finalists are determined by the first round of judging. FINAL ROUND JURY The top finalists in each category, as determined by the first round of judging, advance to the final round for jury consideration. An elite Jury of industry professionals deliberate over the finalist entries and decide the GOLD, SILVER and BRONZE winners. Winners will be announced at the annual awards show. 3 HOT TOPICS *HT 01 NEWS: ELECTION COVERAGE PROMO/CAMPAIGN pg 13 *HT 02 SOCIAL GOOD CAMPAIGN – COVID-19 pg 13 *HT 03 SOCIAL GOOD CAMPAIGN – DIVERSITY AWARENESS pg 13 *HT 04 AGAINST ALL ODDS pg 13 CATEGORY MARKETING CREATIVITY INDEX GENERAL ENTERTAINMENT MC 01 BRAND IMAGE PROMO pg 14 MC 02 BRAND IMAGE PROMO CAMPAIGN pg 14 MC 03 BRAND IMAGE - LONG FORMAT pg 14 MC 04 BRAND PROMO: WEBSITE OR APP PROMOTION pg 14 MC 05 BRAND PROMO: HOLIDAY OR SPECIAL EVENT PROMO pg 14 MC 06 BRAND PROMO: HOLIDAY OR SPECIAL EVENT CAMPAIGN pg 15 MC 07 PROGRAM TRAILER PROMO pg 15 MC 08 SYNDICATED PROGRAM PROMO pg 15 MC 09 INTERNAL MARKETING PRESENTATION OR SIZZLE pg 15 MC 10 EXTERNAL MARKETING PRESENTATION OR SIZZLE pg 15 MC 11 IN-HOUSE PROGRAM PROMO pg 16 MC 12 IN-HOUSE PROGRAM CAMPAIGN pg 16 MC 13 OUT-OF-HOUSE PROGRAM PROMO pg 16 MC 14 OUT-OF-HOUSE PROGRAM CAMPAIGN pg 17 *MC 15 EPISODIC PROGRAM PROMO pg 17 *NEW CATEGORY 4 GENERAL ENTERTAINMENT MC 16 “BEHIND THE SCENES” PROMO pg 17 MC 17 BLOCK OF PROGRAMMING PROMO OR CAMPAIGN pg 17 MC 18 CHILDREN: CLIP-BASED PROGRAM PROMO pg 17 MC 19 CHILDREN: PROGRAM PROMO pg 18 MC 20 CHILDREN: PROGRAM CAMPAIGN pg 18 CATEGORY MC 21 COMEDY: CLIP-BASED PROMO pg 18 MC 22 COMEDY: PROGRAM PROMO pg 18 INDEX MC 23 COMEDY: PROGRAM CAMPAIGN pg 18 MC 24 DAYTIME: PROGRAM PROMO pg 18 *MC 25 DOCUMENTARY: CLIP-BASED PROMO pg 19 *MC 26 DOCUMENTARY: PROGRAM PROMO pg 19 *MC 27 DOCUMENTARY: PROGRAM CAMPAIGN pg 19 MC 28 DRAMATIC: CLIP-BASED PROGRAM PROMO pg 19 MC 29 DRAMATIC: PROGRAM PROMO pg 19 MC 30 DRAMATIC: PROGRAM CAMPAIGN pg 19 MC 31 HOSTED ENTERTAINMENT: PROGRAM PROMO pg 20 MC 32 LIVE EVENT: PROGRAM PROMO pg 20 MC 33 LIVE EVENT: PROGRAM CAMPAIGN pg 20 *MC 34 NEWS: CLIP-BASED PROGRAM PROMO pg 20 MC 35 NEWS: PROGRAM OR SPECIAL REPORT PROMO OR CAMPAIGN pg 20 MC 36 SPORTS: CLIP-BASED PROGRAM PROMO pg 21 MC 37 SPORTS: PROGRAM PROMO OR CAMPAIGN pg 21 MC 38 UNSCRIPTED: CLIP-BASED PROGRAM PROMO pg 21 *NEW CATEGORY 5 GENERAL ENTERTAINMENT MC 39 UNSCRIPTED: PROGRAM PROMO pg 21 MC 40 UNSCRIPTED: PROGRAM CAMPAIGN pg 21 MC 41 STUNT PROMOTION pg 21 MC 42 SEASONAL OR SPECIAL EVENT PROGRAM PROMO pg 22 MC 43 SEASONAL OR SPECIAL EVENT PROGRAM CAMPAIGN pg 22 CATEGORY MC 44 WEBISODE pg 22 INDEX AUDIO ENTERTAINMENT MC 45 PROGRAM PROMOTION RADIO PROMO pg 22 MC 46 COPYWRITING FOR A RADIO PROMO pg 22 *MC 47 PODCAST PROMOTION: SHOW/NETWORK pg 23 *MC 48 PODCAST PROMOTION: AUDIO TRAILER pg 23 *MC 49 PODCAST PROMOTION: VIDEO TRAILER pg 23 SOCIAL ACTION MC 50 PUBLIC SERVICE ANNOUNCEMENT PROMO pg 23 MC 51 BEST IN CLASS SOCIAL GOOD CAMPAIGN pg 23 CRAFT MC 52 EDITING pg 24 MC 53 COPYWRITING pg 24 MC 54 DIRECTING pg 24 *NEW CATEGORY 6 CRAFT MC 55 ANIMATION pg 24 MC 56 SOUND DESIGN pg 24 MC 57 SPORTS: EDITING pg 24 MC 58 SPORTS: DIRECTING pg 25 MC 59 VOICE-OVER PERFORMANCE pg 25 CATEGORY INDEX ART DIRECTION & DESIGN GENERAL ENTERTAINMENT *AD 01 STREAMING GRAPHIC PACKAGE pg 26 AD 02 BRAND IMAGE DESIGN PROMO pg 26 AD 03 TOTAL BRAND IMAGE PACKAGE pg 26 AD 04 PROGRAM DESIGN PROMO pg 26 AD 05 TOTAL PROGRAM PACKAGE pg 26 *AD 06 IN-HOUSE PROGRAM PROMO - DESIGN pg 27 *AD 07 OUT-OF-HOUSE PROGRAM PROMO - DESIGN pg 27 AD 08 HOLIDAY/SEASONAL/SPECIAL EVENT DESIGN PROMO pg 27 AD 09 SPORTS: IMAGE DESIGN PROMO pg 27 AD 10 SPORTS: IMAGE DESIGN CAMPAIGN pg 28 AD 11 SPORTS: IMAGE DESIGN FOR A SPECIAL EVENT pg 28 AD 12 SPORTS: PROGRAM FRONT ENDS/OPEN/TITLES pg 28 AD 13 NEWS: PROGRAM OPEN/TITLES pg 28 AD 14 SHORT FORM PROMOTION pg 28 AD 15 INTERNAL MARKETING PRESENTATION pg 29 *NEW CATEGORY 7 GENERAL ENTERTAINMENT AD 16 ANIMATION pg 29 AD 17 CHANNEL ID pg 29 *AD 18 PROMO ID pg 29 AD 19 INFORMATIONAL GRAPHICS pg 29 AD 20 INTERSTITIAL/BUMPER pg 30 CATEGORY AD 21 INTERSTITIAL AND PROGRAM WRAPS CAMPAIGN pg 30 AD 22 MOTION GRAPHICS pg 30 INDEX *AD 23 VISUAL EFFECTS pg 30 AD 24 TITLE SEQUENCE pg 30 AD 25 TYPOGRAPHY pg 30 PRINT AD 26 TOTAL PRINT PACKAGE: BRAND OR PROGRAM pg 31 AD 27 PRINT: PRESS KIT pg 31 AD 28 PRINT: PREMIUM OR SPECIALTY ITEMS pg 13 AD 29 PRINT: 3-D PROMOTIONAL, SALES KIT pg 31 MULTIMEDIA AD 30 BRAND IMAGE - REBRAND OR REFRESH pg 32 AD 31 MULTIPLATFORM PROGRAM IMAGE pg 32 *NEW CATEGORY 8 KEY ART KA 01 KEY ART: COPYWRITING pg 33 KA 02 KEY ART: ILLUSTRATION pg 33 KA 03 KEY ART: PHOTOGRAPHY pg 33 KA 04 KEY ART: RETOUCHING AND PRODUCTION pg 33 KA 05 KEY ART: POSTER pg 33 CATEGORY KA 06 KEY ART: POSTER CAMPAIGN pg 34 KA 07 KEY ART: CONSUMER OR TRADE PRINT AD: PROGRAM pg 34 INDEX KA 08 KEY ART: LOGO DESIGN pg 34 KA 09 KEY ART: OUT-OF-HOME AD pg 34 KA 10 KEY ART: OUT-OF-HOME AD CAMPAIGN pg 34 KA 11 KEY ART: OUTDOOR STATIC AD pg 35 KA 12 KEY ART: OUTDOOR STATIC AD CAMPAIGN pg 35 360 CAMPAIGN MP 01 360 CAMPAIGN: BRAND IMAGE pg 36 MP 02 360 CAMPAIGN: PROGRAM PROMOTION pg 36 MP 03 360 CAMPAIGN: COMEDY PROGRAM PROMOTION pg 36 MP 04 360 CAMPAIGN: CHILDREN PROGRAM PROMOTION pg 36 MP 05 360 CAMPAIGN: DRAMATIC PROGRAM pg 37 MP 06 360 CAMPAIGN: NONFICTION PROGRAM pg 37 MP 07 360 CAMPAIGN: SEASONAL/SPECIAL EVENT PROGRAM pg 37 MP 08 360 CAMPAIGN: STUNT PROMOTION pg 37 *NEW CATEGORY 9 DIGITAL & SOCIAL DS 01 MICRO VIDEO CONTENT pg 38 DS 02 TALENT/INFLUENCER INTEGRATION USING SOCIAL MEDIA pg 38 DS 03 USE OF PAID SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES pg 38 DS 04 ORGANIC USE OF SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES pg 38 DS 05 CONTENT FOR DIGITAL PROMO pg 38 CATEGORY DS 06 ONLINE ADVERTISING: BANNERS/SKYSCRAPERS/ CONTEXTUAL pg 39 DS 07 ONLINE ADVERTISING MARKETING pg 39 INDEX DS 08 ONLINE TAKEOVER OR ROADBLOCK PROMOTION pg 39 DS 09 SOCIAL MEDIA/MOBILE-BASED PROMOTIONAL DIGITAL VIDEO CONTENT pg 39 DS 10 SOCIAL MEDIA CONTENT SERIES pg 39 *DS 11 VERTICAL VIDEO pg 40 DS 12 WEBSITE pg 40 *DS 13 MICROSITE pg 40 DS 14 TECHNICAL INNOVATIONS: DIGITAL PLATFORMS pg 40 SPECIAL CATEGORIES *S 01 EXPERIENTIAL ACTIVATION FOR A PROGRAM OR SERIES pg 41 S 02 EXPERIENTIAL ACTIVATION FOR A CONSUMER EVENT pg 41 S 03 EVENT PRODUCTION DESIGN pg 14 S 04 VIRTUAL REALITY OR 360 CAMERA IMPLEMENTATIONS pg 14 S 05 SOMETHING FOR NOTHING pg 41 S 06 DELIVERING ON A DIME pg 42 *NEW CATEGORY *S 07 FAN DRIVEN pg 42 10 S 08 FUNNIEST PROMO pg 42 SPECIAL CATEGORIES S 09 SALON DES REFUSÉS pg 42 S 10 I’M NOT CRYING, YOU ARE! pg 24 S 11 OMG! pg 42 S 12 MUSIC VIDEO OR SHORT SUBJECT VIDEO pg 43 S 13 MUSIC: BEST USE OF MUSIC pg 43 CATEGORY S 14 MUSIC: BEST USE OF MUSIC WITH ORIGINAL LYRICS pg 43 S 15 MUSIC: BEST USE OF ORIGINAL MUSIC/SCORE pg 43 INDEX S 16 SPORTS: BEST USE OF MUSIC pg 43 MOVIE MARKETING MV 01 MOVIES: BEST PROMO pg 44 MV 02 MOVIES: BEST CAMPAIGN pg 44 MV 03 MOVIES: BEST TRAILER pg 44 MV 04 MOVIES: KEY ART pg 44 MV 05 MOVIES: KEY ART CAMPAIGN pg 44 MV 06 MOVIES: TELEVISION MOVIE PROMO pg 45 MV 07 MOVIES: MOTION PICTURE MOVIE ON TELEVISION pg 45 CONTENT PARTNERSHIP CP 01 CONTENT PARTNERSHIP: MOVIE AND PRODUCT TIE-IN pg 46 CP 02 CONTENT PARTNERSHIP: MOVIE AND PROGRAM/SERIES TIE-IN pg 46 CP 03 CONTENT PARTNERSHIP: PROGRAM/SERIES AND PRODUCT TIE IN pg 46 *NEW CATEGORY CP 04 CONTENT PARTNERSHIP: PROMO/CAMPAIGN - ADVERTISING pg 46 11 CONTENT PARTNERSHIP CP 05 CONTENT PARTNERSHIP: USING MULTIPLE PLATFORMS pg 46 *CP 06 CONTENT PARTNERSHIP: OUTEGRATION pg 47 CP 07 CONTENT PARTNERSHIP: BEST USE OF AN ATHLETE pg 47 CP 08 CONTENT PARTNERSHIP: SPORTS AND PRODUCT TIE-IN pg 47 CATEGORY PUBLIC RELATIONS/PUBLICITY INDEX *PR 01 PUBLICITY: BEST CAMPAIGN FOR A BRAND pg 48 *PR 02 PUBLICITY: BEST CAMPAIGN FOR CONTENT pg 48 *PR 03 PUBLICITY: FOR-YOUR-CONSIDERATION (FYC) PROMO pg 48 *PR 04 PUBLICITY: FOR-YOUR-CONSIDERATION (FYC) CAMPAIGN (MULTI-MEDIA) pg 48 *PR 05 PUBLICITY: PREMIUM OR SPECIALTY ITEMS pg 49 *PR 06 PUBLICITY: BEST INTEGRATED CORPORATE RESPONSIBILITY CAMPAIGN pg 49 *PR 07 PUBLICITY: BEST STUNT pg 49 *PR 08 PUBLICITY: INFLUENCER/TALENT PROMOTION pg 49 *NEW CATEGORY 12 HOT TOPICS NORTH AMERICA Categories in this field include marketing and creative work for popular and trending topics including current events.
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