7 Wonders Influencers
HOW WE CHOSE THE 7 WONDERS INFLUENCERS
INTENT • Utilize influential social media luminaries to expand the campaign’s reach • Grow Travel Oregon’s Instagram community and amplify its PR reach • Gather high-quality photos • Engagement with locals, DMOs and other partners in the are • Leverage Travel Oregon’s international reach in collaboration with Global Sales
PRIMARY GOAL To utilize skilled photographers to reach large, relevant social media audiences by highlighting activities and themes associated with each Wonder, its region and portrayal in its commercial. We also incorporated elements that would help create a well-rounded group of influencers that represent target consumers, live in key markets, and whose hobbies align with activities around the Wonders.
When possible we selected influencers who had the potential for earned media placements, either via personal blogs or contributions to editorial outlets.
COLUMBIA GORGE
@SeattlesTrav SEATTLE DREDGE els Toronto, Canada
An adventure-seeker with a passion for traveling and geography, she enjoys exploring the world while working as a travel blogger and travel photographer.
Boasting an obsession with maps and geology, she tends to travel to places that are geographically unique or provide adventure and adrenaline.
Website: http://seattlestravels.com/ Instagram: http://instagram.com/seattlestravels Facebook: https://www.facebook.com/SeattlesTravels Twitter: https://twitter.com/SeattlesTravels Why We Chose Her: • One of highest scoring influencers. • Personal blog has enthusiastic INFLUENCE followers. • We wanted an influencer for the Gorge 27,325 followers who is young and hip. Seattle is that (and more!). • She hails from Toronto, Canada: it is critical for us to have Canadian representation on the influencer tour. • She is very excited about coming to 3,945 fans 5,724 followers Oregon! COLUMBIA GORGE TRAVEL BLOG
VISIT DATES: March 17-21 in Gorge March 22-24 in Willamette Valley
Sample Itinerary: Travel: Fly into Portland, out of Eugene Lodging: Jupiter Hotel, Hood River Best Western, Columbia River Gorge Hotel, Edgefield Activities: Hiking, breweries, Fruit Loop @seattlestra vels MOUNT HOOD
@thelittlest ELIZABTEH ANTONIA Los Angeles, California
Elizabeth is a mom and freelance art director, and designer with a passion for travel and the outdoors.
Her blog features beautiful photos of her travels, family and lifestyle. She also writes about motherhood.
Website: http://www.thelittlestblog.com/ Instagram: http://statigr.am/theLITTLEST Facebook: https://www.facebook.com/pages/The- Littlest/176880025655654 Twitter: https://twitter.com/SeattlesTravels
Why We Chose Her: • We wanted a family-friendly blogger. INFLUENCE • Opportunity to showcase how family friendly Mount Hood can be. • We wanted to share the story of how 17.5k followers accessible it is for family of all ages, beyond skiing and snowboarding. • Elizabeth is passionate about travel and her family. • She loves snowshoeing, sledding. • Has never been to Timberline Lodge. 1,025 fans 3,382 followers • Has family in Bend, OR. MOUNT HOOD FMILY& PHOT BLOG
VISIT DATES: March 21-24
Sample Itinerary: Travel: Fly into Portland Lodging: Timberline Lodge, Mt. Hood Rentals Activities: Sledding/tubing, provide childcare for “date night”
@thelitt lest SMIITTH RROOCKCK STA STTAE TPAERK PA RK
@theplanetd DAVE AND DEB Toronto, Canada
A Canadian couple with a passion for adventure and travel. Dave and Deb boast about visiting 80 countries and seven continents.
In addition to their active social media following, their blog, Planet D, is a leading adventure travel blog that receives more than 2.4 million views annually.
Website: http://theplanetd.com/planetd-blog/ Instagram: http://instagram.com/theplanetd Facebook: https://www.facebook.com/ThePlanetD Why We Chose Them: Twitter: https://twitter.com/theplanetd/ • Their blog is a leading travel resource. • They are from Canada, which aligns INFLUENCE with our goals! • They have a huge following. • They are avid travelers who are open 7,888 followers to unique experiences. • They love cycling, which could be an additional hook for Ride Oregon.
39,297 fans 75.7k followers SMITH ROCK STATE PARK
VISIT DATES: March 26-30 (extending stay 2-3 days)
Sample Itinerary: Travel: Fly into Redmond, out of Portland Lodging: Brasada Ranch, Prong Horn, Five Pines, Oxford Suites Activities: Hiking, golfing, scenic byway
@theplanet d THE WALLOWAS
@casstaway CCASSANDRA LECONTE
Salt Lake City, Utah
Solo adventurer originally from Paris. She currently lives in Salt Lake City and travels around the West Coast.
Her blog is a mixture of iPhone photography, photo essays and personal musings about her travels and experiences.
Website: http://www.cassandraleconte.com/blog Instagram: http://instagram.com/casstaway Twitter: https://twitter.com/cass_taway out of Portland INFLUENCE Why We Chose Her: • A solo-adventurer, she who loves hiking, climbing and kayaking. 12k followers • She is very into style. • Her blog is a mix of different media (photos, writing, music). • She loves travel and is extremely 233 followers excited to visit Oregon!
THE WALLOWAS
VISIT DATES: April 1-5
Sample Itinerary: Travel: Fly into Walla Walla Lodging: Bronze Antler B&B, Rim Rock Inn, Wallowa Lake Lodge Activities: Hiking, Alice tour, agritourism
@casstaway OREGON COAST
@chrisburkard CHRIS BURKARD Central Coast, California
Avid traveler with a heavy focus on surfing and surf photography. Travels and photographs with other young, male surfers.
Works as a staff photographer for Surfer Magazine and documents both cold water surfing as well as tropical surfing. Very active in social media.
Instagram: http://instagram.com/chrisburkard Facebook: S https://www.facebook.com/ChrisBurkardPhotograph y Why We Chose Him: • Huge following and fan base. • We wanted the coast tour be a “guys INFLUENCE trip” and Chris is the perfect candidate. • Chris is a passionate traveler focused on surfing. 106,286 followers • He is a staff photographer for Surfer Magazine. • Chris contributes to several editorial outlets and is actively pitching stories for potential earned media coverage. 81,318 fans • Chris is also excited about the Columbia River Gorge. OREGON COAST
VISIT DATES: April 14-17 in Gorge April 18-21 in Coast
Sample Itinerary: Travel: Driving Lodging: Astoria, Cape Lookout, Yurt (N. Coast), Overlead Activities: Summit to Seastacks Hike, Klamath Knot, Surfing @chrisburka rd PAINTED HILLS
@worksology JOSHUA WORKS Humbolt, Kansas
Traveling family with a passion for photography. Sold everything to travel full-time in an airstream.
They have a passion for national parks and use them as stepping stones to travel across the country. Their goal is to visit all of them.
Website: http://1337stream.com/ Instagram: http://instagram.com/worksology Twitter: https://twitter.com/worksology
Why We Chose Him: INFLUENCE • We knew we wanted to send a family out to the Painted Hills, similar to the video spot, so Josh and his family were the perfect match. 25k followers • He and his family LOVE Oregon. • They have never been to the Painted Hills and are looking forward to experiencing them from their Airstream. • This also provides for a unique way to 452 followers experience Oregon. • He has a love of coffee, very Oregonian! PAINTED HILLS
VISIT DATES: April 18-22
Sample Itinerary: Travel: Driving Airstream from Calif. Lodging: John Day River camping, Wilson Ranches, Ochoco State Park Activities: Camping, coffee shop, family-friendly, park activities @worksology y CRATER LAKE
@beersandbeans BETH AND RANDY Plymouth, Massachusetts
Couple with a passion for travel, photography and their dog. Their articles have appeared in National Geographic Intelligent Travel, Men's Health, The Coast News, San Diego Uptown News and a variety of other travel publications.
Their blog, Beers and Beans is about providing inspiration for travel. Beth and Randy enjoy documenting their travels and seeking out eclectic travel moments. They also love volunteering on the road (especially at organic farms).
Website: http://beersandbeans.com/ Instagram: http://instagram.com/beersandbeans Why We Chose Them: Facebook: https://www.facebook.com/BeersandBeans?ref=tn_ • Both Beth and Randy are freelance writers and contribute to a variety of publications. tnmn
• Potential for broad editorial coverage. INFLUENCE • They have 2 million followers on Pinterest. • Beth and Randy enjoy eclectic travel experiences and love traveling with their dog, 2,468 followers Chachy. • While Crater Lake is an outdoor enthusiast’s dream trip, we also wanted to showcase the arts and culture of this area. • Opportunity to send them to the Shakespeare Festival while they are here. 5,156 fans 12.9k followers CRATER LAKE TRAVEL BLOG
VISIT DATES: April TBD
Sample Itinerary: Travel: Fly into Medford Lodging: Crater Lake Lodge, Running Y, Lake of the Woods, Jacksonville Inn Activities: Birding, volcanic legacy scenic byway, Roe Outfitters zipline, breweries
@BeerAndBeans