Mango

INDUSTRY ANNUAL REPORT 2011/12 Contents Overview

3 Overview Season overview The industry also contributes 2% of levy Increasing marketable yields and fruit and/or voluntary contributions (matched quality is assisted by industry training in 2011/12 has been a challenging season for to 4% by the Australian Government) to the form of workshops, booklets, DVDs growers with overlap of supply between an across industry program that addresses and electronic forms and supply chain data the Katherine and Burdekin, then Mareeba 4 increasing demand for Australian issues that affect all of horticulture, such available through the industry’s website, districts. Reasonable returns expected as water availability, climate change, industry.mangoes.net.au. Mangoes in line with Australian pre-Christmas didn’t materialise and, in biosecurity and market access. many cases, growers experienced returns Industry development is assisted production to provide sustainable returns under cost of production. Although the Strategic objectives throughout the year with a comprehensive to growers and the supply chain forecast in timing was reasonably accurate, industry magazine Mango Matters, AMIA as an industry, we have trouble predicting The process for determining the industry’s Activities email and industry information volumes from all regions. Improved crop priorities begins with the development of on the industry website. R&D industry forecasting to include information about the industry’s strategic investment plan. development projects are experimenting 12 increasing marketable yield per hectare by volumes as well as timing to assist in The plan guides future R&D and marketing with social media as it becomes increasingly improving fruit quality harvest and marketing management is investment over a five year period. acceptable in horticultural industry circles. needed. Activities in the 2011/12 period were therefore guided by the Mango Industry Marketing program Levy investment Strategic Plan 2010–2015, which can be 17 industry development achieved through found www.horticulture.com.au/industries/ The 2011/12 annual campaign invested in: As of 31 May 2012, the total levy income mango. effective delivery of research, development received for 2011/12 was $1,050,544. The • Cross-category promotions current levy is 1.75 cents per kilogram. A These plans are developed to reflect both • Wholesaler and retailer seminars and extension knowledge and information total of $1,304,291 was invested into R&D the industry’s priorities and the Australian to growers and the supply chain projects and $251,604 towards marketing Government’s rural R&D priorities. The • Development and distribution of projects. The Australian Government plans are reviewed regularly. An interim point-of-sale material provided $639,146 of matched funding to plan was endorsed by the IAC in 2011/12. • A merchandising competition for support 18 R&D projects in the R&D levy This plan will be revisited once the result Australia’s Best Mango Retailer 19 investing in Australian horticulture program. of the levy increase submission to the Australian Government is known. In addition to levy funds, $792,807 of • Sponsorship of the national Restaurant and Catering association 20 across industry program voluntary contributions (VC) was provided The industry’s objectives, as outlined in the to the industry for supplementing strategic plan, are: • A brand ambassador, Tobie Puttocks, levy‑funded projects and/or solely funding who was contracted to drive an 1 Increase demand for Australian 22 mango program VC-only projects in the R&D and marketing alternate usage strategy, influence the mangoes in line with Australian programs. VC funds are matched by the food service industry and generate production to provide sustainable Australian Government. media interest. 23 mango investment summary returns to growers and the supply HAL is responsible for managing these chain In a challenging season where supply was funds and takes advice on how to invest substantially higher than the previous 2 Increase marketable yield per hectare the funds from the Industry Advisory year, research results show that market The projects in this report have been by improving fruit quality Committee (IAC). Consultation with the penetration went up by more than 10%, funded by HAL using the mango levy IAC is essential in determining the most purchase frequency increased by 27% and and/or voluntary contributions from 3 Industry development achieved critical investment priorities for the industry. the average household spent around 18% industry with matched funding from through effective delivery of Priorities set by the IAC include: more on purchasing mangoes. the Federal Government for all R&D research, development and extension activity. • Further development of crop knowledge and information to growers forecasting and the supply chain. Conclusion This report provides a snapshot of project • Piloting electronic media to provide R&D program activities in the 2011/12 year. The report’s industry training and information The R&D program consists of 24 projects, sections are divided by the industry’s • Industry accessible information on which included 14 projects funded by the objectives to reflect the activities being Climate change RD&E market signals from wholesale and mango levy. Three projects were funded by undertaken that address these industry retail arenas the VC levy and seven projects by both levy issues. Australian horticultural industries remain committed to exploring the impacts and opportunities arising from climate change. and voluntary contributions. Horticulture climate R&D investment encompasses a diverse range of objectives and in 2011/12 these include: cross-collaborative • Crop protection For more information contact: programs such as the Climate Change Research Strategy for Primary Industries (CCRSPI); carbon footprinting and lifecycle assessment; The majority of the investment for Jane Wightman, HAL nitrous oxide research; evaluation of the carbon price mechanism and the Carbon Farming Initiative; adaptation management to • Biosecurity. objective one is through the marketing and T 0404 309 877 reduce the on-farm risk of climate change; and water use efficiency. In 2011/12, the Australian Mango Industry promotions levy. Market research, which E [email protected] informs the strategic plan and industry These programs aim to empower horticulture to evolve under a changing climate through sound science and communication Association (AMIA) acted as the service provider on six projects. marketing plans, is funded through the channels. HAL’s RD&E investment in climate is obtained through industry levies, voluntary contributions and matched by the Australian R&D levy. Government. 3 To assist with this, a project is currently Kensington Pride – NSW unit price Increasing demand for Australian mangoes in line with Australian production to provide underway to provide all links in the mango supply chain with timely information from sustainable returns to growers and the supply chain both the wholesale and the retail sectors. OBJ E C TI V 1 Pricing information has a direct impact on how well fruit flows through the system and consequently on fruit quality, so it is vitally Collecting data to assist the supply chain important for growers to be able to access information to monitor trends and predict The Australian mango industry consists of the picking period many growers have very information and market signals on which the impact of current retail prices on stocks many small to medium-sized production limited time for anything other than picking they can make business decisions. They of fruit and on returns to them. enterprises operating at a significant and packing. also need the information to be readily distance from their markets. Its harvest accessible through modern communication The wholesale data is gathered from the These constraints make it vital that season is comparatively short and during tools such as the internet. five key Australian wholesale markets of growers can regularly receive-up-to date Brisbane, Sydney, Melbourne, Adelaide and Perth and can be downloaded daily. Mango retail prices by city, store and variety: 5 March 2012 It includes data on pricing (high, low and average price) for different varieties, sizes Sydney Melbourne and classes of fruit. For those growers Av Wt Country Av Wt Unit Country interested in daily throughput, several Store Variety Unit Price Special Store Variety Special (g) of origin (g) Price of origin markets also offer this information. R2E2 – NSW unit price IC Brooks 490 1.33 store Aus I Calypso 470 1.99 no Aus Since September 2010, retail prices IC Brooks 420 1.50 store Aus IGA Calypso 490 3.99 no Aus and data has been collected from 16 Honey IC Brooks 450 2.00 no Aus I 420 1.99 no NS retail stores in four capital cities (Sydney, Gold Melbourne, Brisbane and Perth). The stores Honey Honey I 540 4.99 no Aus I 510 2.99 no NS Gold Gold surveyed include Coles, Woolworths, independent supermarkets and Honey Honey I 620 4.99 no Aus I 505 2.99 no Aus Gold Gold independent fruit and vegetable stores. Honey Honey I 590 5.99 no Aus I 610 3.25 no NS The retail data is uploaded weekly and Gold Gold contains information on the range of Honey Honey IC 560 5.99 no Aus I 595 3.25 no NS mango varieties. The table contains an Gold Gold example of the data collected, while the Honey Honey I 600 5.99 no Aus I 664 3.99 no NS graphs are a graphical representation of the Gold Gold price movement. Honey I 620 5.99 no Aus I Keitt 510 1.49 no Aus Gold The reports are available through the Honey Mango website (www.mangoes.net.au) and I 540 5.99 no Aus I Keitt 445 1.99 no NS Gold the Ausmarket website (www.ausmarket. Woolworths Keitt 450 2.48 no Aus I Keitt 525 2.98 no Aus com.au). IC Keitt 480 2.50 no Aus I Keitt 540 2.98 no Aus Project MG11013 Woolworths Keitt 560 2.98 store Aus IC Keitt 575 2.98 no Aus Woolworths Keitt 510 2.98 no Aus I Keitt 480 2.99 no Aus For more information contact: Trevor Dunmall, AMIA I Keitt 590 5.99 no Aus T 07 3846 1866 Brisbane Perth E [email protected] Country Unit Country Store Variety Av Wt(g) Unit Price Special Store Variety Av Wt(g) Special of origin Price of origin I Keitt 500 2.49 store Aus IS KP 320 1.29 store Aus I Keitt 549 2.50 store Aus I KP 330 1.99 store Aus IGA Keitt 600 3.99 no Aus Woolworths KP 330 2.50 no Aus I KP 484 4.99 cat Aus IGA KP 400 3.29 no Aus I KP 585 4.99 no Aus Woolworths KP 470 3.48 no Aus I KP 550 4.99 no Aus Woolworths KP 380 3.48 no Aus I KP 685 4.99 no Aus I KP 470 3.99 no NS IGA KP 630 4.99 no NS IGA KP 590 4.99 no Aus I KP 450 4.99 no Aus Store codes Special codes Country of origin I = Independent Fruit and Vegetable stores Cat = fruit is on catalogue special for that city this week Aus = display sign indicates fruit is from Australia IC = Independent Fruit and Vegetable store Chains Store = fruit is on special in that store only this week NS = display sign doesn’t say where fruit is from 4 IS = Independent Supermarkets 5 changing behaviour so the fruit is included the availability of more fruit to consumers, in a salad, smoothies, yoghurt, cocktails or Consumer benchmarking on a consumer’s shopping list. as mango supply was substantially higher in ice-cream. (approximately 50%) in the 2010/11 season A two-pronged strategy is being used When first examined, the data suggested In May 2010, the Australian mango the Australian mango industry operates and developing the alternate usage strategy by than the previous season. This led to to achieve this change. It involves the the versatility aspect of the mango has industry (including representatives from it includes a consumer research framework capitalising on the versatility attribute of fierce competition and was unfortunately Australian mango industry continuing to become less important, but on further all sectors of the industry and the supply to provide the industry with the capability mangoes”. combined with the cooler weather dominate point-of-purchase positioning inspection it is clear usage occasions chain), participated in a rigorous process to to track its marketing objectives and conditions which saw actual mango by gaining retailer support and having are linked to loyalty. Consumers buying develop and formulate a five-year strategic evaluate the marketing program. Mangoes are a seasonal fruit largely consumption for the season being less than impressive displays. mangoes on impulse (less frequent buyers) marketing plan (SMP) for the industry. purchased on impulse and the Australian anticipated. The 2011/12 season marks the second year mango industry is aiming to change tended to eat mangoes fresh, while those Additionally, the industry is continuing to As a ‘living document’, this plan is intended of the current five-year SMP. consumer behaviour by increasing the level The key performance metrics tracked for loyal to the fruit (more frequent buyers) are reinforce the versatility aspect of the mango to be updated annually based on learnings of planned mango purchases. This means the Australian mango industry include more likely to eat mangoes fresh, but are by suggesting different uses to drive and consumer feedback accumulated One of the key marketing objectives market penetration, which went up by more also willing to trial other combinations. incremental sales. Offering consumers more each year. It is designed to accommodate outlined in the current SMP is to “continue than 10% in 2011/12. This represents a usage occasions and recipe ideas will help There are also lifestage impacts on how changes in the macro environment in which to drive fresh consumption whilst continued on page 7 10% increase in the number of Australians support the desired objective of changing buying mangoes compared to the 2010/11 mangoes are used, with consumers over 50 long-term consumer behaviour. season. being more inclined to use mangoes in a variety of ways and more likely to purchase Research framework The average number of times a typical weekly. consumer purchased mangoes went up Improving sea freight supply chains The Australian mango industry’s consumer by 27% in 2011/12, with the average research framework uses two research Key recommendations household spending around 18% more Cost efficient and compliant export beneficial to all those involved and it from harvesting through to retailing. insight tools, including a bespoke industry Results gathered from the data recommend on purchasing mangoes compared to the supply chains are vital to the ongoing provides a case study on how to achieve This training was conducted with 20 benchmarking tool and Neilsen Homescan attempts should be made to increase previous season. growth and development of the sustainable competitive advantage within importers, three retailers and four freight data. frequency of consumer purchase, especially Australian mango industry. the Australian mango industry’s export forwarding companies in 10 different The increase in Australians purchasing for the 18-34 age bracket, by focusing and The industry benchmarking tool utilises chains. export markets. more fruit and on a more frequent basis developing a wider repertoire of usage In 2006, HAL began funding a project to customised consumer research which is attributed to cost per kilo being drawn occasions. optimise the mango industry’s export and Another achievement involved the is repeated every year to evaluate the Mango exports levels down and the larger crop availability in sea freight supply chains and to facilitate development of new sea freight industry’s marketing program development The mango industry should consider 2011/12 compared to the preceding growth in the valuable export markets of Mango exports peaked during the 2009/10 transportation techniques for exports to against the current SMP. implementing a longer-term behavioural season. Singapore and Hong Kong. season, with a total of 3,974 tonnes New Zealand. shift strategy while continuing to dominate exported. This was a 25% increase on the To ensure consistency for year-on-year the point of purchase with high quality fruit, Following the success of these initial previous season, with the value of these The first sea freight shipments of comparisons, the research methodology Consumer benchmarking research vibrant displays and a focus on value for activities, new markets (particularly those exports also peaking and representing a Australian mangoes were sent to Japan remains the same. It covers a sample of The benchmark research into Australian money to drive mangoes onto consumers’ requiring disinfestation treatments such 5% increase on the preceding year to reach and mainland China in controlled 1,200 Australian adults across the key consumers found approximately 55% of shopping lists. as China, New Zealand and Korea) are $15.05 million. atmosphere sea containers during the mango consuming states (NSW, Victoria adults purchase mangoes on a monthly being included in the export project. 2009/10 season. When compared to and Queensland), which collectively basis. The opportunities to grow the mango Project MG11014 During the 2010/11 season however, New work is also being undertaken air freight, sea freight provided savings account for over 90% of mangoes category continue to be in increasing the For more information contact: both the volume and value of exports to further develop and improve the of $5.00 per carton. Sea freight also consumed in Australia. The sample size frequency of purchase by developing a Elisa Tseng, HAL decreased due to the extreme wet weather sea freight process using controlled enabled better temperature control is robust and sufficient to reflect the wider range of occasions when mangoes T 02 8295 2341 in all Queensland production districts. atmosphere sea containers. during transport and more consistent overall Australian population. It uses the are consumed. E [email protected] The highest volume export markets for fruit quality on arrival in the destination cost‑effective methodology of an online The aim of the export supply chain the local industry were New Zealand, the market. survey, as well as a national telephone poll. Approximately 70% of consumers buying project is to further enhance the Middle East, Russia and Japan. Overall, mangoes still decide to do so largely at sustainability of the local mango approximately 18% of the total volume of In 2011/12, a new handling and transport Homescan data has over 10,000 Australian the point-of-purchase in stores, which is up industry by increasing the volume and mangoes produced by Australian growers system was developed, tested and households in its research panel. from 60% in the previous season. On the value of mango exports from Australia and supply chain participants was exported implemented for irradiating mangoes and Composition of the households is based surface it appears mangoes have dropped and to improve the capacity of mango during the 2010/11 season. sea freighting them to New Zealand. The on Australian Bureau of Statistics data and off the consumer shopping list, but when businesses to achieve a sustainable new system reduced double handling is reflective of the Australian population the findings are investigated more closely, In the Japanese, Chinese, Korean, UK and competitive advantage for their mango at the irradiation plant, provided fruit at large. Each household on the panel is it appears impulse buying has increased by European markets, Australian suppliers export chains. It also aims to provide fly security after irradiation treatment provided with a scanning guide as well an additional 6% of buyers. There is a direct were the only exporters. One notable an acceptable return on investment for and enabled better temperature control as a scanning device to capture groceries and strong correlation between the loyalty/ achievement during the 2010/11 season project partners and funders, who have during transport to Auckland. brought into the home for consumption. frequency of the buyer and how they buy, was the first export of Australian mangoes a financial and in-kind investment in the in other words impulse versus planned. Of to South Korea. Savings of $4.00 per carton were Both research tools are complementary and project. the consumers buying mangoes more than achieved with this handling system when provide the industry with a comprehensive once a week in summer, 70% bought the Using a participatory improvement model compared to the existing air freight overview of the mango consumption trends Export achievements fruit as a planned purchase. to build mango businesses’ capacity to handling system. in Australia and comparisons with other There were several outstanding successes capture and grow export opportunities, fruits for benchmarking purposes. The key drivers influencing mango for the export project in 2011/12. Project MG06016 the project team worked with commercial buyers at the point of purchase are For more information contact: participants and their supply chain A key achievement was the delivery The 2011/12 mango season quality and price, while visual displays Terrence Campbell, DAFF Qld partners to achieve a ‘learning together of training in best practice handling of The testing macroeconomic environment are also important. Approximately 90% of T 0427 602 007 in partnership’ approach. Australian mangoes to businesses in all meant mango industry growers and consumers (an increase of 2% on previous E [email protected] survey results), purchase mangoes to eat This partnership approach was extremely areas of the export supply chain, stretching the supply chain faced a number of 6 challenges in 2011/12. These included them fresh, while others prefer to use them 7 Eliminating postharvest disinfestation for fruit fly Mango marketing program

A new project is currently working to are used in combination to achieve a The trapping studies will provide future to drive increased consumption of fresh Tobie was instrumental in assisting Oliver The 2011/12 season marks the second develop alternative market access protocols similar level of phytosanitary protection direction for the design of experiments to mangoes whilst developing an alternate set up the first Fifteen Restaurant, a venture year of the mango industry’s 2010–15 for domestic and international markets to as a protocol relying on one of the above test if fruit fly populations can be further usage strategy to capitalise on the to teach underprivileged young people strategic marketing plan (SMP) and the allow mangoes from the Northern Territory disinfestation methods. suppressed. This will involve the strategic versatility attribute of mangoes. how to become chefs. He was head chef positioning, marketing targets and creative to be exported without the need for any placement and timing of protein bait sprays at the restaurant and has also appeared strategies determining in that plan remain The other important goals are to increase postharvest disinfestation treatments for Studies in the initial year of the project around mango orchards, combined with regularly on the internationally syndicated unchanged. market penetration (the number of fruit fly. have increased understanding of the the use of male annihilation technique television show Jamie’s Kitchen. risks untreated mangoes from Katherine/ Australians buying mangoes), increase (MAT) stations to kill male fruit flies, disrupt Over the 2010/11 season, pilot programs The project, which officially commenced Mataranka could have in other areas if they purchase frequency (the number of times Returning to Australia in 2005, Tobie set mating and prevent population increase. were conducted to provide foundation in early 2012, follows a successful pilot are infested with the tropical pest fruit fly consumers purchase mangoes while up Australia’s first Fifteen Restaurant in education in terms of retailer/category study in 2010/11 funded by the Northern larvae. The results of trapping studies from the Australian mangoes are in season) and Melbourne. manager relationships, cross category Territory Department of Resources. It is past two years will be critical in assessing increase consumer loyalty to mangoes by promotions and food service sector investigating whether mangoes can be To date, after the assessments of over the impact of any such treatments applied migrating the less frequent buyers to the Tobie has won many international culinary initiatives. These programs also integrated exported without disinfestation treatments, 40,000 fruit, the risk has been confirmed as in 2012 and in the lead-up to this year’s more frequent buyer category. awards. He also has an established media an over-arching media relations strategy including chemical (dimethoate and being extremely low. The few detections mango season. profile in Australia and abroad and is in fenthion dips or sprays and fumigation with picked up can, in the majority of occasions, with the employment of a brand The 2011/12 marketing program fully demand for guest appearances on some methyl-bromide), physical (vapour heat be attributed to the presence of over-ripe Overall, this new project shows there are ambassador. integrated wide ranging marketing of Australia’s favourite television programs or damaged fruit in the sample. Further good prospects for reducing the current activities including: media relations such as My Kitchen Rules. Tobie has treatment) and radiological (irradiation). In 2011/12, the industry’s marketing studies in the 2012 and 2013 mango reliance on postharvest insecticides to meet and food service strategies; a mango/ penned three top-selling books and writes activities consolidated the learnings from The alternative market access protocols seasons will be aimed at refining this interstate market access requirements. salad cross-promotion; the assistance of for high-circulation magazines including the prior season and aimed to address the being investigated would be based on a conclusion further. However, it also highlights that harvesting, a celebrity chef and food ambassador; Delicious and Good Taste. need to drive alternative usage strategies ‘systems approach’ where several measures grading and packing systems, which are wholesaler and retailer engagement and by focusing on the mango’s versatility. It Fruit fly levels effective at excluding soft/over-ripe or promotion; creative development and Mango season launch also aimed to tap into the food service other ‘at risk’ fruit from entering the supply consumer insight tools. As a method of determining the sector by working with chosen partners. The start of the Australian mango season chain, will be a critical part of any overall background levels of tropical pest fruit The key objectives of the media relations marked the launch of the mango industry’s systems approach. flies in major commercial orchards within Under the SMP, the emphasis on campaign were to build awareness of 2011/12 media relations campaign. The presentation and display of mangoes at the Katherine/Mataranka region, trapping To date, the investigation into whether an Australian mangoes as the quintessential event was held at Sydney’s Seafood Market the point of purchase will be continued to studies are currently being undertaken and Interstate Certification Arrangement or summer fruit – delicious, healthy and Cooking School and hosted by Tobie increase consumer awareness, while also are progressing well. Of particular interest similar approach for securing market access versatile. The strategy was designed Puttock. This venue was selected based recommending continuation of category is the very low level of Queensland fruit fly for untreated hard green mature mangoes to build on the ‘Go an Aussie Mango’ on research showing consumers consider promotions with strategic partners to drive (Bactrocera tryoni) which has been located from the Katherine/Mataranka region into brand positioning, which aligns mangoes seafood as a complimentary protein incremental sales. in two of the four major production zones fruit-fly sensitive markets looks promising. with summer, fun, enjoyment and fond ingredient to mangoes. being studied. childhood memories. It also aims to The launch event included a cook-off Project MG11005 Marketing and media programs position mangoes as the most versatile fruit Forward results from the study indicate challenge where the attending media For more information contact: The 2011/12 marketing goals were aligned of all – fantastic fresh as a snack or treat one of these zones (Mataranka) may representatives from Woman’s Day, Collection from a CueLure-baited trap near Austin McLennan, NT Department of Resources with the predominant objectives from the and also a brilliant ingredient in all manner be a potential candidate for achieving Woman’s Weekly, Delicious, Cleo and the Katherine: Queensland fruit fly (left) and two T 08 8973 9762 SMP. These objectives include continuing of dishes and drinks for everyday meals. recognition as an ALPP (Area of Low Pest Good Living supplement were divided similar-looking non-pest species, B. sp near E [email protected] Prevalence) for Queensland fruit fly. While generating positive media coverage, quadrata and B. bryoniae the campaign has been active in the retail, trade and food service industry to gain increased exposure for Australian mangoes. This is particularly the case at the season’s launch when supply is at its peak.

Mango ambassador – Tobie Puttock In order to generate substantial national media coverage and promote the versatility attribute of mangoes, the Australian mango industry has enlisted international award winning celebrity chef, Tobie Puttock.

Tobie started his career in Melbourne before travelling to Italy where he perfected his Italian language and culinary skills. Working at the world-famous River Cafe in England, Tobie forged a strong friendship with prominent celebrity chef, Jamie Oliver. 8 A3 Posters 9 into teams. Each team received the same Foodservice strategy able to showcase Australian mangoes at engage wholesalers and retailers to gain set of cooking ingredients, instructions the Restaurant and Catering Association’s category support. The foodservice industry plays an important and equipment. The objective of the state-based awards events. This included role in the mango industry’s SMP. The cook-off challenge was to re-create one of 11 functions, with the pinnacle event To achieve these objectives, wholesaler strategic objectives in this area are to the six recipes specifically designed and being the National Awards for Excellence. and retailer seminars were run in the promote the versatility of mangoes, to demonstrated by Tobie for the Australian Each function attracted upwards of 200 Sydney, Brisbane and Melbourne markets influence food service menu trends, mango industry. targeted industry attendees. At the 2011 in September 2011. The seminars were which have a flow-on effect on home National Awards for Excellence, there designed to provide these groups with consumption, and to further leverage the To build and sustain excitement for the was participation from 550 industry relevant information regarding crop national media relations campaign. start of the Australian mango season, the representatives from all mainland states forecasts, market outlook, consumer mango industry’s media relations program insights and research, and an update on Australia’s Best Retailer Competition - The Winning The intent underpinning the foodservice and territories. organised live weather crosses from one the marketing campaign for the coming Store - Fancee Fruit & Deli, Carindale Qld. strategy is to select an appropriate vehicle of the country’s key production regions, season. to provide the Australian mango industry Woolworths cross-promotion Katherine in the Northern Territory. was around 80% to 90%. In other smaller with access to a large and fragmented The 2010/11 mango season saw the first The inaugural ‘Australia’s Best Mango scale promotional activities involving in- As the industry’s ambassador, Tobie Puttock sector. The Restaurant and Catering ever industry-instigated mango/salad cross Retailer Competition’ was also held. store demonstrations, the conversion rate featured with Channel 9 Today show Association was recommended as the best category promotion in Woolworths stores Retailers simply uploaded a photo of their was 66% across the board. weatherman, Steve Jacobs, in five live medium for reaching this sector as it is nationally, which continued to influence display to the mango industry website. To the national association representing the weather crosses talking about everything to sales in 2011/12. Using learnings from a increase the chances of winning, retailers The industry also provided information interests of local restaurants and catering do with mangoes. Footage of the weather similar campaign in the prior season, the were encouraged to enter each week from and artwork to Woolworths to produce an businesses. With more than 7,200 members crosses and commentary are available promotion was very well received and was the beginning of October through to the in-store leaflet. This contained key industry representing over 70% of industry turnover, at www.mangoes.net.au in the Media & conducted with an increased scale and end of December. marketing messages, branding and the approximately 50% of the association’s Events section. reach. website address. The relationship with members are owner operators. Through The 450 IGA SUPA stores across the Woolworths paid significant dividends This activity provided significant benefits this vehicle the mango industry intends Success with this type of campaign can country were supplied with point-of-sale and by working with the company and for the mango industry as its key messages, to positively influence Australian culinary only be achieved in partnership with a materials to announce the start of the providing industry branded material, it has ‘Mangoes are in season right now, grab trends and make mangoes a household commercial vendor that supplies both Australian mango season and to promote ensured all the key marketing messages one from your local supermarket or green staple item, without losing their special mangoes and salads such as Woolworths. the key marketing messages. In return, IGA were translated at the retail level. grocer’ and ‘Mangoes are versatile and you appeal. The objective of the campaign was provided in-kind catalogue advertising in can have them in both sweet and savoury to promote the versatility attribute of October and November 2011 and included Recommendations from Woolworths To achieve this, the mango industry utilised dishes’, were delivered to a large audience mangoes, to influence long-term consumer the mango campaign on the IGA corporate include the introduction of in-store the services of Tobie Puttock to engage during a prime viewing period. behaviour and to further leverage the website. mango point-of-sale material to educate the foodservice sector and to influence its national media relations campaign by consumers on how to choose a ripe These activities ensured the industry’s menu trends. Point-of-sale kits were also supplied to incorporating the industry’s ambassador, mango. The retailer suggested the industry media relations program achieved well wholesale markets nationally for distribution Tobie Puttock, who is also a Woolworth’s sserts, continue to highlight the versatility of above its key performance indicators (KPIs), As part of a sponsorship arrangement Andseafood,andde to all wholesalers and retailers for their celebrity chef. mangoes by including a summer salad with the quality and quantity of media (which runs from August 2011 to and smoothies... displays. Mangoesgogreatwith just aboutanything. recipe on the brochure and to maintain coverage going well beyond expectations. September 2012), the mango industry was The campaign lasted six weeks – four Their succulent sweetness is perfect for Merchandising teams were commissioned a tailored schedule with high performing weeks in November and two in December salads and canadd atropical twisttochicken to visit around 175 greengrocers nationally stores at peak shopping times. The leading up to Christmas – with Woolworths or seafood.Theycan also be blended into during October 2011 to increase the importance of having dedicated industry shoppers receiving a ‘Mangoes Go Great in deliciousjuicesand smoothies. Plus they are exposure of mangoes at the point of merchandisers put up the in-store displays Salads’ banner/wrap around salad bag. Two agreataccompanimenttoyoghurtand purchase. Additionally, a store validation was also highlighted by Woolworths. serving suggestions were placed on the ice cream, or evendicedtocreate afresh zesty chutney. There’snofruit more delicious program for the ‘Australia’s Best Mango banner with recipe instructions for a mango or versatile than an Aussie mango. Retailer Competition’ was instituted from Brisbane mango auction and prawn salad and a mango and chicken Tomato and pesto tart with ricotta the start of November for six weeks. Each salad. sponsorship Prep 15 mins | Cook 25 mins | Serves 4 week, 15 stores were visited to verify the The mango industry has been sponsoring A banner also featured on three popular store entries and to conduct additional 2sheets frozen butter puff pastry, 1 Preheatovento200°C. Place2baking the Brisbane mango auction since salad products, Woolworths baby spinach, merchandising. The stores were assessed partially thawed trays in oventopreheat. the 2009/10 season. This sponsorship Woolworths baby spinach and rocket, and based on the store size, the use of industry 150g chunkybasil, cashewand 2 Placeeach pastry sheet ontoasheet package is seen as being very successful Woolworths baby leaves with beetroot. point-of-sale materials, location, size and parmesan dip of baking paper.Trim to 20cm x25cm. and includes a reference on the auction These products were distributed nationally condition of the fruit and the overall impact 100g fresh ricotta, crumbled Spread dip overpastry,leaving invitation and in the catalogue, verbal and the results data suggests there was of the display. 250gpunnet cherry tomatoes a5cm border around the edges. Sprinkle recognition at the event, a banner display an increase from 250,000 in 2010/11 to 250gpunnet grape tomatoes with half of the ricotta and topwith halved Woolworths conducted a national in-store on the auction stage, trade display at the 590,000 salad bags in 2011/12. (red or yellow) tomatoes. Season with salt and pepper. promotion program from mid-October auction, speaking opportunity at the event, salt and freshly ground black pepper Fold pastry borders in to form an edge. to early December 2011. The program inclusion of the AMIA on media factsheets Slide tarts, on baking paper,ontohot small basil leaves, to Wholesalerserve(optional) and retailer3 included 105 demonstration sessions and and industry promotion in the market trays and cook for20-25 minutes or until for engagement Tobie Puttock 19 large scale in-store activity themed authority’s magazine, the Brisbane Markets pastry is golden and cooked through. ‘Market Day’ promotions. These integrated Fresh Source. Consumer research findingsSprinkle re havemaining confirmed ricotta on top. mangoes are largely an impulse buy. in-store promotions involved large displays, Garnish with basil leavestoserve. Project MG11500 The objectives of wholesaler and retailer dedicated floor space and sampling for the engagement and promotion strategies is to Moreatwww.mangoes.net.au new and refurbished stores, which proved For more information contact: encourage merchandising and construction to be extremely effective in converting Elisa Tseng, HAL T 02 8295 2341 of impressive displays to build an in-store Woolworths Fresh Magazine Advertisement – sales. Based on the report provided by E [email protected] 10 IGA website – “Go an Aussie Mango, Oct-Nov 2011 presence, deliver the ‘wow’ factor and Nov 2011 issue Woolworths, the average conversion rate 11 FRE1111p010-015nowR.indd 15 28/9/11 8:58:00 AM As part of the research project, the five Increasing marketable yield per hectare by improving farms being observed participated in a Application on biological control release pending second season evaluation into the potential fruit quality for extending the harvest period for After several years of research work and The application to Biosecurity Australia document the role of biological control OBJ E C TI V 2 Calypso fruit. host testing, an application to release follows extensive research into this pest and agents and to determine which species a wasp parasitoid (Aphytis chionaspis) its natural enemies to determine population The results from this assessment indicate are responsible. Results from one of the as a biological control for Mango scale peaks and to establish what role endemic location effects have an important impact orchards can be seen in Figure 1. Aulacaspis tubercularis) has been submitted beneficial insects play in controlling the Reducing skin damage and improving on the weekly increase in the percentage to Biosecurity Australia and a decision on pest. The study has found scale populations start of dry matter and the percentage of dry its release is pending. to rise at the end of the wet season with postharvest efficiency in Calypso fruit matter at which significant fruit drop In addition, work is being undertaken to a peak in spring. Usually growers can wait started. These factors also strongly The release application for this potential find a biological control for mango scale until after fruit set to commence control. influence the harvest window, or time biological control is an important step as required by the Primary Industries While beneficial insect numbers follow the To determine whether delays between Preliminary observations show Calypso between minimum acceptable maturity and for the Australian mango industry, as Standing Committee (PISC). An application scale trends, the monitoring found there packing and arrival at the retailer are fruit has the highest density of lenticels per the final percentage of dry matter before Aulacaspis tubercularis is a significant pest to undertake this work was submitted in is a lag period before they catch up and contributing to excessive skin aging and unit area and this may be a key reason for fruit drop. These trials will be repeated in for mango trees, affecting the tree’s health November 2010, but at the time of writing, eventually reduce the scale population. reduced appearance in the Calypso mango, the higher sensitivity of Calypso to lenticel following seasons. and blemishing the skin of mature fruit. the PISC had not made a decision. a research team has been collecting and damage compared with the other cultivars, If there is no insecticide interference, the examining movement data for shipments of especially following irradiation. Promising results were also achieved from Aphytis chionaspis is a South African As mango scale control is expensive and beneficial insects eventually reduce scale these mango fruit. further investigation into the commercial parasitoid and in its natural environment, the use of broad-spectrum pesticides to low levels. However, this peak usually Fruit maturing later had fewer lenticels possibility of ripening Calypso fruit during parasitism rates of up to 80% are observed. is disruptive to its natural enemies, the occurs after fruit set and at least one The research work is also addressing key per unit area compared with Honey Gold, road freight. Testing for this involved If Biosecurity Australia grants permission to research team is attempting to find new well‑timed spray is required. areas affecting the postharvest efficiency Kensington Pride or R2E2, but the lenticels several systems for controlled release of release the wasp as a control for Aulacaspis biological controls, thereby reducing the of the Calypso™ mango. This includes appeared to be more permeable to water, ethylene during transit and minimisation of tubercularis, it will be mass-reared and reliance on broad-spectrum insecticides. Results from the research indicated in 2009 lenticel damage (a major factor limiting the which could possibly explain the increased the accumulation of carbon dioxide. The released in selected orchards. that one well-timed spray was sufficient fruit’s external appearance, especially after lenticel damage often observed in later- results for these tests will be developed Monitoring of mango scale and its natural to reduce scale prior to harvest. In 2010, irradiation), increasing the harvest window harvested fruit. further in the next season. However, no releases can occur if the enemies has been carried out on two no sprays were applied. However, if yields to improve harvest logistics and using application to release is rejected and any orchards for the past three years to help were higher, one spray may have been Pre-harvest bagging and coating to reduce in-transit ripening to increase flexibility in Other trials undertaken as part of the avenues of appeal fail. warranted prior to harvest. transporting and marketing the fruit. water entry into the lenticels, together project include studying the effects of fruit with postharvest anti-oxidant, bagging and maturity on irradiation damage, the use of In 2011, six sprays were required. An As part of the project, trials conducted coating treatments to reduce the browning ethylene and higher ripening temperatures insecticide spray was applied prior to Total Encarsia parasitism and total biological control per leaf in Katherine and Mataranka found reaction associated with the damage, were to overcome the reduction in green colour flowering, but the product used failed 4.5

® l

applications of Screen Duo can increase also investigated in the study. o r loss during ripening of irradiated fruit, t 4 to control the scale. Further sprays were n

fruit size and returns. However, the o c

Total biocontrol not possible due to the risk of harming the impact on quality of holding partially l 3.5 a

c Total encarsia commercial benefits are restricted to Packing and retail arrival i ripened fruit and improving flavour by using g 3 pollinators. o l o seasons where fruit growth is retarded due i 2.5

higher ripening temperatures. b Data collected by The Harvest Company l

a As a result, the scale population in this to ‘stressful’ growing conditions and to t 2 o t

suggests that given the distance between packing lines with a water dump to remove Project MG10008 d 1.5 season kept increasing, but the beneficial n a

farms and markets, the days between a spray residue. i 1 insects were disrupted by the initial spray, For more information contact: s r

packing and retail arrival were largely a c 0.5 resulting in the grower applying five sprays Peter Hofman, DAFF Qld n within acceptable limits for Calypso fruit. E 0 to control scale after fruit set. This could 1 9 1 9 9 9 9 9 9 9 9 9 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 Lenticel damage T 0407 173 608 1 1 0 1 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 However, the study recommended a 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / have been reduced to two if the first 3 1 4 5 6 7 8 9 0 1 2 1 2 3 4 5 6 7 8 9 0 1 2 1 2 3 4 5 6 7 8 9 E [email protected] 0 0 1 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 1 / / / / / / /

Lenticel damage across five farms in the / / / / / / / / / / / / / / / / / / / / / / / / / further examination of the reasons why / 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 spray had been successful. The research 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 Northern Territory and Queensland was approximately 5% of fruit dispatches took 2 Date highlights the importance of pest scouting monitored to improve knowledge about longer than 20 days to reach the retailer. prior to spraying and the selection of this problem. The results indicate growing appropriate insecticides. conditions are important, but damage Figure 1 - Number of female scale and biological control impact (parasitised and predated scale) per characteristics vary considerably between leaf over three years. The arrows indicate application of insecticides for scale control. Overall, the parasitic wasp Encarsia citrina farms. The study found large variations has been identified as the most important in terms of yield, canopy area, terminals biological control agent for mango scale, No. female scale, parasitism and biocontrol per leaf flowering and flushing, fruit percentage dry with parasitism rates of up to 43% achieved 10 f a

matter (% DM), flesh colour and the fruit e by the insect. The ladybird Rhyzobius

l 9

r e 8 weight at harvest. p Total female lophanthae is also important. Figure 2 l o

r 7

t Total biocontrol

n shows the contribution of E. citrina alone o 6 Fruit from Northern Territory farms had less c o i compared to all natural enemies including b 5 lenticel damage compared with fruit from / m

s 4 i E. citrina. t i

the other locations and this was strongly s

a 3 r a p

correlated with rainfall during the latter / 2 Project MG08003 e l

a 1 c

stages of fruit growth. s 0 For more information contact: 9 9 9 9 9 9 9 9 9 9 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Stefano DeFaveri, DAFF Qld 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / The team also found irradiation delayed the / 3 4 5 6 7 8 9 0 1 2 1 2 3 4 5 6 7 8 9 0 1 2 1 2 3 4 5 6 7 8 9 0 1 0 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 1 1 / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / T 07 4048 4662 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 loss of green skin colour during ripening, 2 but increased lenticel damage at full yellow Date E [email protected] colour compared with no irradiation. Figure 2 – Contribution of Encarsia citrina alone compared to all beneficial insects (including E. citrina) 12 to biological control of mango scale. 13 Supporting improved mango breeding Improving quality and profitability of Honey Gold

To improve breeding efficiency and speed need for long-term in-field planting before Many Honey Gold mango growers The results showed warmer growing Non-premium fruit up the delivery of beneficial genetic the evaluation stage. experience low packout percentages conditions may reflect a faster growth rate, This season the Honey Gold marketing gains to the Australian mango industry, of premium grade fruit, which leads to resulting in more vulnerable fruit. team launched a promotion to increase researchers are continuing to investigate In the past year, four additional open significantly reduced profitability. demand for non-premium fruit and to technologies associated with gene marker pollinated hybrid populations have been Research from a previous project suggested identify alternative outlets for non-premium assisted selection (MAS). produced using the crossing cage system. Several new initiatives are currently slow cooling after harvest, wrapping fruit These are currently undergoing paternity underway to help growers with this to prevent contact with adjacent fruit, the grade fruit. As part of the promotion, a These technologies identify genes and testing as part of the MAS process to problem by reducing under skin browning tray or liner helped to reduce USB. After competition was conducted with a Toyota gene markers for disease resistance and identify trees for further field evaluation. (USB), increasing packout percentages, applying this trial again, the results suggest Yaris car offered as the prize. Piñata also will assist with the development of new The efficiency of these technologies will developing a crop forecasting model and delaying cooling by about two days and supported the promotion with 36 prepaid leaf tests for the postharvest fungal disease be compared with the current methods of finding alternative outlets for non-premium minimising damage during transport EFTPOS vouchers to the value of $100. The anthracnose. hand pollination at the end of the project. Figure 1 – Insect proof netted crossing cages to grade fruit. can reduce USB incidence by 52%-85%. competition had 14,611 entries Australia- enclose trees for open pollination hybridisation. Commercial observations suggests damage wide and the three best retailers from each These activities within the mango breeding Investigating disease anthracnose Defect training during harvest should also be minimised. state will take part in a trip to Cairns to visit project are designed to support the wider Honey Gold farms. Researchers have examined potential During the first year of what will be mango genetic improvement program Evaluating leaf assays techniques Crop forecasting and to provide the Australian industry leaf assays to measure tolerance to the a three-year project, 78 participants A relationship was formed with the mango with mango varieties that improve disease anthracnose and investigations Researchers also evaluated several leaf from five Honey Gold wholesaler teams In another area, an effective crop exporting company, Mango Road, which on‑farm production efficiency and market into the measurements of postharvest assays techniques to determine which is the received trained in a variety of issues. forecasting model to provide data on fruit exported Class 1 (non-premium) Honey competitiveness in domestic and export anthracnose on fruit have been made most suitable, however further laboratory These included correct identification and supply and to help improve marketing Gold fruit to New Zealand, Dubai, Lebanon markets. over the past 12 months. Investigative testing of this technique with known prevention of mango defects, identification efficiency, harvesting and logistics planning and Russia. Consumer feedback was procedures involved inoculating mango susceptible and tolerant varieties is being of defect tolerances and instruction on being developed. Temperature loggers extremely positive and the export potential Crossing cage work leaf discs in the laboratory with a number undertaken. correctly using recording systems. have been established at eight production for Honey Gold in future seasons looks of methods, including a suspension sites across the Northern Territory and strong. Dubai, Lebanon and Russia took As part of these activities, work is being dip, spore suspension droplets at three Seventy growers and staff in three locations Queensland. large-sized fruit exclusively, which are the undertaken to develop and adapt concentrations, a mycelial plug and a were similarly trained and encouraged to hardest fruit to move domestically. More hybridisation technologies to efficiently needle wound method. undertake downgrade analysis to identify Previous flavour profile work with Honey Golds were exported in the 2011/12 produce hybrid progeny and to test them the main defects which were occurring. This Kensington Pride and Calypso mangos season than in any other season. for their parentage and other traits using Acknowledged resistance genes involved data has been collated and analysed and indicated 14% dry matter will give MAS. Some of the techniques being used in fruit responses to the anthracnose the results will be discussed with growers acceptable flavour, so the benchmark for Project MG10009 for this purpose include insect-proof netted infection are also to be assessed for their to develop recommendations on how their Honey Gold mangoes has been set at For more information contact: crossing cages and moveable parent pollen functionality and to identify patterns of crops could be improved. 15% to enhance flavour potential. Initial Ted Winston, Tropical Horticultural Consulting donor trees that are placed in the crossing disease tolerance in mangoes during the accumulated heat sums indicate Honey T 0412 534 514 cages. Insect pollinators to go into the next stage of the project. This will involve Improving under skin browning Gold can be harvested at about 1,500 heat E [email protected] crossing cages are raised separately. using disease resistance genes from several sum units. As USB develops as a bruise-like symptom large DNA data libraries compiled in an just under the mango skin several days after As part of the project activities to date, earlier project (the Mango Fruit Genomics packing (particularly in fruit from hotter MAS has been carried out on several open Initiative or MGFI). Figure 3 – Spore droplet technique of evaluating pollinated hybrid progeny populations mango lead disks for tolerance or susceptibility growing areas), consignments arriving at to determine their paternal parent and Identifying putative disease tolerant genes to the disease anthracnose. market with USB have to be re-packed as the percentage of self-pollinated and has also begun with the artificial inoculation severely affected fruit cannot be sold. out‑crossed progeny. This has identified 32 of susceptible and tolerant mango fruit. As part of the project, a standard USB different paternal parents in the out-crossed Skin samples from these fruit have been Sixteen new SSR markers from a selection test has been developed to determine Irwin population, with 26% of the progeny frozen and will be used in the next step of of 25 EST-SSR markers have been identified the susceptibility to the disease of fruit belonging to desirable parents. This allows the work where RNA will be isolated and and developed from candidate disease from different field sites. Tests revealed 74% of the undesirable progeny to be putative disease resistance genes identified resistance genes. Screened across 32 differences in USB susceptibility ranged culled at the seedling stage, avoiding the by qPCR analysis. mango selections, these markers (which are between about 90% of fruit from one available for the fingerprinting, evaluation Northern Territory farm to only about 30% of genetic diversity and MAS of mangoes), from another. Approximately 50% of Far will be used to evaluate disease tolerance North Queensland fruit had USB, while fruit in hybrid populations when segregating from more southern sites had very little populations start cropping. to no USB. Comparison of fruit minerals between USB and non-USB fruit indicated Project MG09003 no obvious leads. For more information contact: On site data loggers showed the obvious Dr Ian Bally, DAFF Qld difference in growing conditions between T 0419 679 463 sites was the shorter duration between E [email protected] flowering and maturity in fruit from farms with the greatest USB susceptibility.

Figure 2 – Palletised potted mango trees ready to be moved into the netted enclosures as paternal 14 parents (pollen donors) in open pollination hybridisation. 15 Delivering information and technology to the industry Industry development achieved through effective delivery of research, development and

With electronic technology becoming more the delivery of training and information These videos – together with updated extension knowledge and information to growers and the supply chain OBJ E C TI V 3 important than ever for the delivery of resources electronically and through social and more generic training packages, information and statistical data to mango media tools. downloadable forms and ebooks growers and their supply chain partners, developed as part of the Global Markets further work is being undertaken to build The project team is using a range of Initiative – will be profiled at the 2012 Improving industry development in the mango industry the industry’s knowledge and resources methods (e.g. web based delivery and AMIA grower roadshows. face-to-face workshops) to distribute using electronic and social media tools. The Australian mango growing industry with both individual orchard reports and Other AMIA activities this year included the information to the industry. It is also Based on the feedback received from these This approach will provide significant cost covers a variety of production areas, regional reports. organisation of the annual conference and piloting electronic information delivery roadshows, the final series of information savings and ensure wider distribution of the making delivery of information, technology concurrent delegate visits to production through the Australian Mango Industry and training products will be released on new resources that are developed. and research outcomes a challenge. To regions. A number of wholesaler meetings Association’s (AMIA) website as way the redeveloped AMIA website in time for Biosecurity assist stakeholders all along the supply and workshops were held in Brisbane, An initial project (Delivering Mango of increasing the range of channels for the start of the 2012/13 season. Mango malformation disease is caused chain, the Australian Mango Industry Sydney and Melbourne during September. Technology Stage – Deliverance) information distribution. by a number of species of Fusarium, Further information products, which will Association (AMIA) is focusing on Attendees received information on the successfully implemented a system to a fungus which interacts with mites to The use of electronic technologies also be determined in consultation with the maintaining and improving the flow of seasonal outlook from crop forecasts, disseminate new and existing information cause harm to tree tissue and fruit. Since allows monitoring of the use of the new industry and RD&E providers, will be information and research outcomes. updates on marketing and promotions to mango growers and their partners right its initial incursion in November 2007, training resources in these formats. Further developed and rolled out over the three occurring in the 2011/12 season and new across the Australian mango industry. Although major production regions have there have been several more detections. materials will be developed based on the year life of this project. information relating to production and crop The second stage of this process has now an established network of information Significant work has been undertaken to information gathered from this monitoring. protection products such as the dimethoate commenced. develop a better understanding of mango The topics for these resources will include channels, AMIA is keen to further develop and fenthion reviews. the available channels for information malformation and its potential impact on The initial project found travel distances The team also expect there will be picking and packing management, delivery. This year, four key areas were Australian mango crops. and limited project and staff resources significant grower-to-grower content postharvest management, pest and disease Industry development included in the training videos being management and monitoring, nutrition and targeted for special attention – crop reduced the ability of the project team AMIA has contracted Dr Greg Johnson developed as part of the project. Video canopy management. forecasting, biosecurity, communications This year’s industry development activities to provide equal and ongoing access for professional advice relating to industry delivery of information is particularly and industry development. have included a range of initiatives aimed to technical specialists and experts to biosecurity and mango malformation. A suitable for the mango industry, as it can Where appropriate, the training resources at improving the industry knowledge base. growers in more remote regions. This range of activities have been conducted pictorially simplify complex subjects and will be produced in hardcopy, DVD and Crop forecasting system Key activities included: was particularly the case with regional and a review of the Mango Industry it is available via mobile devices including book format. workshops and information products. The 2011/12 season saw further Biosecurity Plan has been completed. • Maintaining access to dimethoate and smart phones and tablets to allow delivery Delivery of the new resources was further Project MG10013 development of the industry’s crop The review, co-ordinated by Plant Health fenthion at any time and anywhere. strained due to a reduction in project and For more information contact: forecasting system, with a focus on timing Australia with input from mango specialists, • Working with Biosecurity Australia to staff resources. Video of all the major steps in picking and Matthew Weinert, DAFF Qld of the harvest. Meetings were conducted ensures the information contained in the improve existing protocols and market packing mangoes was shot in Katherine, T 07 4048 4651 with growers in Darwin and North plan is up-to-date and relevant. These issues have now been addressed in access to the US the Burdekin and Mareeba during the E [email protected] Queensland on the current season and the Delivering Mango Technology Stage The plan review follows the release of the 2011/12 season. This is currently being wholesalers and retailers were presented 2 (DMT2) project, which is managing industry’s first orchard biosecurity manual, • Working to improve existing interstate edited into a series of training videos. with information relating to the production access protocols forecasts. launched in May 2012 at the 8th Australian Mango Conference in Darwin. • Delivering information and technology Grower responses from the meetings – and to the industry in an appropriate format data from the subsequent season – showed Communications additional improvements could be made • Co-ordinating planned responses to Mango Matters, the mango industry’s to the current crop forecasting system, exotic pest and disease incursions quarterly publication, continues to be the in particular, through increased grower such as mango malformation and primary source of communication for the participation in key regions such as Darwin, management of biosecurity issues industry, although regular information is Mareeba, Dimbulah, Ayr and Bowen. also released through monthly email/fax • Liaison with government departments Grower participation in smaller production bulletins. and commercial businesses regions also needs to be improved as many smaller regions are currently not included in • Coordinating and managing industry the system. activities and issues such as postharvest fungicide trials Developing and establishing a system of objective crop estimates focusing on • Developing an improved crop key varieties will provide growers and the forecasting (volumes) system. industry with an estimate of crop volumes from each region. This will provide the Project MG10016 industry with a model that can be used to For more information contact: estimate total crop volumes and timing of Mango Consumer Research 2011/12 Trevor Dunmall, AMIA the harvest. NT Industry Forum T 07 3846 1866 AMIA Update E [email protected] Significant progress has been made in Fenthion Update

developing a semi-automated system for Mango Study Tour – Brazil/Peru crop forecasting that will provide growers Autumn 2012 12 #1 16 17 Australian mango industry study tour to Brazil & Peru Investing in Australian Horticulture

During May 2012, a small group of Kent mangoes, followed by Tommy Atkins Technology (6.7%) Australian mango growers travelled and Haden varieties in smaller volumes. Australian Government priorities to Brazil and Peru to look at mango According to Eurofruit, at the beginning of As part of the Australian Government’s commitment to rural research and development, production and export in both countries. 2010, Peru’s production had doubled but horticulture industries can access matching Commonwealth funding through HAL for all This study tour was funded through its prices have fallen more than 25%. research and development activities. Innovation skills (33.5%) voluntary contributions from participants with matched funds from the Australian Floral manipulation The Australian Government’s Rural Research and Development Priorities aim to foster Government. Growers in both countries manipulate innovation and guide R&D effort in the face of continuing economic, environmental and Climate variability and social change. HAL’s operations are closely aligned with these priorities. climate change (0.1%) While the study tour was to look at all flowering with the aim of maximising Tour group watching picking and observing Supply chain aspects of mango production in both Brazil production and influencing timing of This chart shows the percentage of expenditure in HAL’s mango R&D program against each symptoms of Mango malformation in Petrolina and markets (20.0%) and Peru, priorities were to look at how flowering and harvest. The study tour of the Australian Government priorities for rural research and development. growers in both countries manage floral visited two major production regions Full details of expenditure across all industries is available in HAL’s annual report at Natural resources in Brazil (Sao Fransisco Valley around management (0.1%) manipulation, export and the impact of identified,Fusarium sterilihyphosum and www.horticulture.com.au Petrolina) and the Sao Paulo State (adjacent mango malformation on the industry. Fusarium sp. nov. Brazil. to Monte Alto) and one major production Export region in Peru (Piura). Mango malformation is a disease of the The Australian Government priorities are: Productivity and crop which is spread in most mango adding value 36.5%) Both countries focus on both domestic Both countries grow varieties that produce growing regions worldwide. Since Productivity and Adding Value Climate Variability and Climate Change and export production. With Brazil’s from 25t/ha to 40t/ha annually. The malformed inflorescences do not bear any population being 200 million people, a varieties do have a tendency for biennial Improve the productivity and profitability Build resilience to climate variability and fruit, mango malformation disease (MMD) Biosecurity (3.1%) significant proportion of their production is bearing, and yields are obviously impacted of existing industries and support the adapt to and mitigate the effects of climate is a major constraint to crop production domestically focused, but they do focus on by climate and weather conditions. development of viable new industries. change. and high losses in yield are reported due to exports during periods of the year. Peru’s the disease from various mango producing production is focused heavily on the export The production region in the Sao Fransisco Supply Chain and Markets Biosecurity valley is unique in that the combination countries, although there appears to be trade. Better understand and respond to domestic Protect Australia’s community, primary of climate and regular flushing means inconsistency in the impact caused by this disease. Symptoms of MMD are associated and international markets and consumer industries and environment from biosecurity Brazil’s mango exports to the US accounted that with crop manipulation, year round requirements and improve the flow of such threats. with hormonal imbalance in the host for only 9% of imported mangoes in mango production is possible. In the other information through the whole supply chain, HAL’S roles and that results in misshapen growth of both 2009, with shipments of 23,159 tonnes regions visited, peak production was from including to consumers. Innovation Skills valued at $208 million. Overall, in the November to March. vegetative and productive parts of the tree. relationships past five years, Brazil has seen slightly Improve the skills to undertake research and In Petrolina, where flowering in some blocks Natural Resource Management decreased mango exports to the US, while While the techniques for floral induction apply its findings. was occurring during our visit, most trees simultaneously seeing increased exports may vary depending upon region, climate Support effective management of Australia’s Horticulture Australia Limited (HAL) is a had at least one flower panicle affected by to Europe (Eurofruit). In 2006, Brazil held and variety, the ‘formula’ used follows a natural resources to ensure primary Technology not-for-profit industry owned company. Mango malformation symptoms. industries are both economically and 59% of the European market, exporting similar theme. Products used are similar Its role is to manage the expenditure to those used in Australia. These include environmentally sustainable. Promote the development of new and 73,562 t valued at $94.2 million. In 2008, When questioned, growers managed of funds collected by the Australian paclobutrazol, potassium sulphate and existing technologies. Brazil’s market share rose to 65%, exporting malformation by pruning out affected Government on behalf of horticulture potassium nitrate. Ethephon is used in 86,593 t valued at $132.6 million. panicles and reported that they removed industries. Brazil, but its use does not appear to be a them from the field and destroyed Peru accounted for 6% of US imports of priority in Peru. In 2011/12 HAL invested more than them. As labour is plentiful and relatively HAL partnership agreement and consultation fresh mangoes in 2009, with volumes $100 million in projects to benefit inexpensive, (reportedly the equivalent totalling 17,315 t valued at $22.1 million, horticulture industries. Mango malformation of $310/month), pruning, although an funding a decrease of more than 30% by volume Mango malformation is present in Brazil inconvenience, does not present the An Industry Advisory Committee (IAC) since 2005 when it exported 12,538 t but at this stage it has not been reported significant issue that potentially would The partnership agreement between the is established for each industry with valued at $22.5 million. Peru mainly exports The full year consultation funding in Peru. In Brazil, two species have been impact on the Australian industry. Australian Mango Industry Association a statutory levy and annual income expenditure for AMIA in 2011/12 (AMIA) and HAL sets out the tasks each exceeding $150,000. Project No MG11701 organisation will perform to enable the was $133,981. This represents 8.6% For more information contact: other to discharge its responsibilities of the total annual levy expenditure. The Industry Representative Body Trevor Dunmall, AMIA related to levy payers and industry services. Consultation funding in respect of R&D (IRB) for an industry is responsible T 07 3846 1866 represents 7.6% of the investment in for recommending to HAL the Partnership agreement activities are E [email protected] R&D expenditure and consultation establishment of, and any changes funded by HAL using the mango R&D levy funding in respect of marketing to, statutory levies. The IRB for and matched funds from the Australian represents 13.8% of the investment in an industry with a statutory levy Government. marketing expenditure. recommends membership of the IAC These funds enable AMIA to undertake to HAL and must demonstrate how Project MG11910 the Annual Levy Payers’ Meeting, conduct the skills required on an IAC are met by the persons they recommend for Palmer orchard. Monte Alto is the Sao Paulo IAC meetings, attend HAL Industry For more information contact: appointment to the committee. State is a cooler higher altitude region, and Forums, HAL/AMIA Executive Board to Trevor Dunmall, AMIA T 07 3846 1866 compared with Petrolina has much higher disease Board consultation meetings, and other For more information please visit E [email protected] incidence, with up to 20 fungicide applications formal and informal consultation between www.horticulture.com.au 18 being made per season. Symptoms of Mango Malformation Harvesting mangoes into crates - Petrolina personnel of AMIA and HAL.. 19 Project Levy Project Project Project title Organisation Contact Across Industry Program No. or VC start finish

NSW Department of Justine Cox AH11006 Carbon amelioration in horticulture Levy 1/12/11 31/08/12 The mango industry contributes funding towards an across industry program that addresses issues affecting all of horticulture. Primary Industries 0438 770 187 Details of the current program are listed below. A full report of the program can be found at Rural Industries R&D Peter Melville http://www.horticulture.com.au/industries/across_industry_program.asp AH11007 Developing an LCI database for Australian agriculture Levy 2/01/12 1/10/13 Corporation 02 8295 2317

Horticulture Australia Jodie Pedrana Project Levy Project Project AH11008 Horticulture response to APVMA spray drift regulations Levy 20/12/11 30/05/13 Project title Organisation Contact Limited 0404 314 751 No. or VC start finish Horticulture Australia Alok Kumar Objective 1: To enhance the efficiency, transparency, responsiveness and integrity of the supply chain AH11010 Biotechnology awareness in horticulture Levy 10/10/11 25/04/12 Limited 0418 322 070

Tristan Kitchener The impacts of the proposed carbon price mechanism David Putland AH11025 Fresh Food Summit and Supply Chain Forum 2011 Levy 1/10/11 30/06/12 AXS Partners Pty Ltd AH11019 Levy 29/11/11 31/05/12 Growcom 0407 827 738 on Australian horticulture 0408 984 039 Objective 2: Maximise the health benefits of horticultural products Enhancing confidence in product integrity in domestic Horticulture Australia Richard Bennett MT09043 Levy 1/07/11 28/12/13 and export markets Limited 0429 329 731 Partnership program with Dietitians Association of Dietitians Association of Jodie McHenery AH11016 Levy 1/10/11 30/06/13 Australia Australia 02 4954 4964 Managing pesticide access in horticulture (cont from AgAware Consulting Peter Dal Santo MT10029 Levy 1/07/10 2/07/15 AH04009 and MT07029) Pty Ltd 03 5439 5916 Objective 3: Position horticulture to compete in a globalised environment A multi target approach to fruitspotting bug NSW Dept of Primary Dr Ruth Huwer Horticulture Australia Jodie Pedrana MT10049 Levy 1/03/11 1/04/16 AH09025 Office of Market Access Program Levy 1/10/09 30/06/12 management Industries 02 6626 1196 Limited 0404 314 751 Objective 5: Other Rural Industries R&D Margo Andrae AH09027 Investing in Youth Successful Scholarship applicant Levy 31/05/10 31/03/15 Corporation 02 6271 4132 CRC For National Plant Kim James AH10016 Horticulture support for the CRCNPB rebid - round 14 Levy 24/05/11 14/01/ 12 Biosecurity 08 6488 2209 Centre for International Derek Quirke AH10008 Future Focus - ongoing maintenance Levy 7/03/11 27/07/12 Economics 02 6245 7800 Horticulture Australia Warwick Scherf AH11003 Support Function for Across Industry Committee Levy 15/09/11 30/08/13 Limited 02 8295 2323 Horticulture Australia Richard Stephens AH11014 Leadership training Levy 1/04/12 31/12/12 Limited 02 4739 1654 Horticulture Australia Erin Riley AH11017 Sponsorship of Appetite for Excellence Awards Levy 1/07/11 22/06/14 Limited 02 8295 2340 Australian Bureau of Max Foster AH11015 Data acquisition & management Levy 1/04/12 31/05/12 Agricultural & Resource Horticulture Australia Erin Riley 02 6272 2095 AH11023 Graham Gregory Award and function Levy 1/07/11 30/06/16 Economics Limited 02 8295 2340

Opportunities for Australian horticulture in the Carbon David Putland Horticulture Australia Warwick Scherf AH11020 Levy 29/11/11 25/05/12 Growcom AH11026 Across industry program administration Levy 1/07/11 30/06/12 Farming Initiative 0408 984 039 Limited 02 8295 2323

Horticulture Australia Kim James Horticulture Australia Richard Bennett AH11027 HAL dimethoate and fenthion options seminar Levy 1/09/11 14/10/11 AH11038 Horticulture information unit Levy 15/05/12 15/08/13 Limited 08 6488 2209 Limited 0429 329 731

Agnes Barnard Barbara AH11028 Updating statistical handbook for horticulture Levy 1/12/11 31/05/12 Oliver and Doam Horticulture Australia 02 8011 4743 AH11800 Industry Annual Report 2011/12 Levy 1/07/11 30/06/12 Knezevic-Marinos Limited 02 8295 2334 Horticulture Australia Richard Stephens AH11036 Industry Development Forum 2012 Levy 1/04/12 31/10/12 Limited 02 4739 1654

Objective 4: Achieve long term viability and sustainability for Australian horticulture

Kevin Bodnaruk AH09003 Plant protection: Regulatory support and co-ordination Levy 1/07/09 30/05/14 AKC Consulting Pty Ltd 0408 567 252

Across-industry climate research, development and Horticulture Australia Peter Melville AH09014 Levy 13/04/10 31/01/12 extension (RD&E) activities Limited 02 8295 2317

Horticulture component of the National Climate Change Horticulture Australia Peter Melville AH10003 Levy 30/11/11 3/05/26 Research Strategy for Primary Industries Limited 02 8295 2317

Pesticide spray drift in horticulture - a response to new Horticulture Australia Jodie Pedrana AH10006 Levy 1/07/10 31/05/12 guidelines from the APVMA Limited 0404 314 751

Jane Muller AH11005 Horticulture environmental desk audit Levy 30/11/11 31/08/12 Growcom 07 3213 2483

20 21 Mango program Mango investment summary

Year Ended 30 June 2012 Project Industry Rural R&D Levy Project Project Project title Organisation Contact No. obj. priorities or VC start finish Marketing R&D Combined 2011/2012 2011/2012 2011/2012 MG06016 1 Optimising mango export and sea VC/ 31/08/06 30/11/11 Department of Terrence freight supply chains Levy Agriculture, Fisheries Campbell $ $ $ and Forestry, 0427 602 007 Funds available 1 July 2011 252,755 261,042 513,797 Queensland INCOME MG08003 2 Biological control options for mango Levy 20/03/09 15/12/12 Department of Stefano DeFaveri scale Agriculture, Fisheries 07 4048 4662 Levies Received 600,310 450,234 1,050,544 and Forestry, Queensland Commonwealth Contributions 414,590 414,590 MG08012 3 Communicating with the Australian Levy 8/10/08 31/05/12 Australian Mango Trevor Dunmall Other Income 10,324 12,235 22,559 mango industry Industry Association Ltd 07 3846 1866 Total Income 610,634 877,059 1,487,693 MG09003 2 Mango breeding support VC 7/06/10 31/05/13 Department of Dr Ian Bally Agriculture, Fisheries 0419 679 463 and Forestry, Budget 424,102 756,892 1,180,994 Queensland Variance to Budget 186,532 120,167 306,699 MG10008 2 Reducing skin damage and improving VC 12/07/10 31/05/14 Department of Dr Peter Hofman postharvest efficiency of Calypso mango Agriculture, Fisheries 0407 173 608 PROGRAM INVESTMENT and Forestry, Levy Programs 408,029 733,132 1,141,161 Queensland

MG10009 2 Improving fruit quality and profitability VC 1/04/11 1/04/14 Tropical Horticultural Ted Winston Service Delivery Programs by HAL 46,346 96,048 142,394 of Honey Gold mango Consulting Pty Ltd 0412 534 514 Across Industry Funding 12,798 12,798 MG10013 3 Delivering information and technology Levy 1/12/11 31/05/14 Department of Matthew Weinert to the mango industry (DMT stage 2) Agriculture, Fisheries 0412 534 514 Levy Collection Costs 29,671 22,254 51,925 and Forestry, Queensland Total Investment 484,046 864,232 1,348,278

MG10016 3 Mango industry capacity building VC/ 1/01/11 31/12/13 Australian Mango Trevor Dunmall Budget 506,691 913,237 1,419,928 program Levy Industry Association Ltd 07 3846 1866 Variance to Budget 22,645 49,005 71,650 MG10702 3 The 8th Australian Mango Conference VC 1/04/11 30/09/11 Australian Mango Trevor Dunmall Industry Association Ltd 07 3846 1866 Annual Surplus/Deficit 126,588 12,827 139,415 MG11005 2 Systems approach to eliminate VC 1/11/11 30/06/14 NT Department of Austin McLennan postharvest disinfestation of Katherine Resources 08 8973 9762 Closing Balance 30 June 2012 379,343 273,869 653,212 mangoes for fruit fly

MG11013 1 Data collection to facilitate supply chain Levy 1/10/11 31/05/12 Australian Mango Trevor Dunmall transparency Industry Association Ltd 07 3846 1866

MG11014 1 Consumer benchmarking research Levy 19/09/11 30/06/12 Horticulture Australia Elisa Tseng FOR MORE Limited 02 8295 2341 Mango Industry INFORMATION MG11500 1 N/A Mango marketing program 2011/12 Levy 1/07/11 30/06/12 Horticulture Australia Elisa Tseng CONTACT: Limited 02 8295 2341 Advisory MG11701 3 The Australian mango industry study VC 1/02/12 31/08/12 Australian Mango Trevor Dunmall tour to Brazil and Peru Industry Association Ltd 07 3846 1866

MG11800 3 Mango industry annual report Levy 1/07/11 30/06/12 Horticulture Australia Barbara Knezevic- Committee (IAC) Limited Marinos Rod Dalton (Chair) 02 8295 2334 Robert Gray Jane Wightman MG11910 3 2011 Mango partnership agreement Levy 1/07/11 10/08/12 Australian Mango Natalie Weigand Industry Services Manager Industry Association Ltd 02 8295 2333 Brett Jackson John Nucifora Horticulture Australia Limited (HAL) MT08018 1 Submissions regarding submission Levy 26/03/09 1/10/12 Australian Pesticides Jodie Pedrana to authorities in Japan and Taiwan and Veterinary 0404 314 751 Ian Pershouse Suite 2, Level 5, 87 Wickham Tce addressing provisional MRLs Medicines Authority Marie Piccone Spring Hill QLD 4000 MT09049 3 Subtropical and tropical fruits collective VC/ 29/03/10 31/08/11 Produce Pathways Anne Larard Gavin Scurr T 0404 309 877 industry profile publication Levy 0432 395 985 Geoff Warnock E [email protected] Sandra Cadorin (Ex-Officio) MT10017 1 Understanding the purchase behaviour VC/ 1/09/10 30/08/12 Horticulture Australia David Chenu of fresh produce consumers Levy Limited 02 8295 2381 Trevor Dunmall (Ex-Officio) Jane Wightman (Ex-Officio)

Australian Government Rural R&D Priorities: Productivity and adding value Supply chain and markets Natural resource management Horticulture Australia Limited (HAL) Level 7, 179 Elizabeth Street Sydney NSW 2000 T 02 8295 2300 F 02 8295 2399 www.horticulture.com.au 22 Climate change and climate variability Biosecurity Innovation skills Technology 23 Mango

INDUSTRY ANNUAL REPORT 2011/12