CURRICULUM VITAE Stephan van Weddingen 70 rue de Beaurieux 1490 Court-St-Etienne +32 (0) 475 27 16 42 [email protected] http://be.linkedin.com/in/stephanvanweddingen/
Resume
Most of my professional activities take place in the area of the marketing, the media industry and business development. Over the years, I have built a solid experience in supporting the management of business performance and the building of brands.
(Digital) Marketing – Media – Advertising – Research – Data analysis
Professional experience
2014 – Freelance – Consultant Marketing intelligence and Communication
➢ Marketing and Communication ➢ Digital Strategy ➢ Project Manager ➢ Media planning / partnership ➢ Branding ➢ Marketing/Business intelligence ➢ Market survey ➢ Data analysis ➢ Development of commercial opportunities / Business development ➢ Event manager
Cinémas Imagix - Ladbrokes.be - Transfer - Brightfish - Egta - Zelos - SMS agency - N’Group (Nostalgie & NRJ) - B-Hockey - Agence Header
March 2003- October 2013 : RTL – Operational product management B2C
International media group owner of three TV channels (RTL-TVI, Club RTL, Plug RTL), two radio stations (Bel RTL, Radio Contact) and new media (web site www.rtl.be and social media) in Belgium
Marketing Research Manager Radio / TV In direct contact with General Management and the Marketing Director, coordinates research studies and issues recommendations to improve market share of all media channels, the positioning of brands, the loyalty of the audience, the development of communication strategies (360) and marketing plans.
➢ Brand Management / Research
- Brand identity – definition and management - Advertising effectiveness - Evaluation of relevance of advertising campaigns - Rating surveys - Radio musical playlist selection – live (auditorium) and on-line (call-out) - Focus Groups - group discussions in radio and TV - Creation of online studies - Responding to tactical needs
➢ Management and organization of events / partnerships RTL :
- Comedy Festival organisation – (Rire Sur La Ville 2011 – with François Pirette) Development and management of communication plan across both classical (TV, radio, OOH, print) and new media (Facebook, CRM, SMS,...) - Motorbike rally organisation -3000 bikes (Journée du grand Rallye Télévie de RTL)
July 1990 - March 2003 : IP – Project management and reporting B2B
Sales house in RTL group commercialising advertising space in TV, press, radio and digital media.
1996-2003: Business Manager TV ➢ Team coordination for planning, back office and scheduling ➢ Media Planning ➢ People management
- Creation of commercial offers - Reporting: report creation and commercial performance monitoring - Scheduling: Defining the number and location of advertising blocks - Inventory management: Optimizing the timing of advertising blocks - Planning: Coordination of bookings
1994-1996: Special project leader TV ➢ Coordination of technical and commercial implementation of Yield Management ➢ International Project Management : CRM and Yield Management ➢ International Study on advertising sales methods in TV based on the tourism industry (yield management / overbooking)
- Technical and commercial implementation in IP-TV - Coordination of IT projects related to the implementation of yield management (media planning and buying tools) - Establishment of a new sales administration tool for RTL Group (CRM)
1990-1994: TV Researcher ➢ Monitoring and operationalization of television audience research ➢ Media Planning ➢ Market Survey ➢ Branding : Launch of Club RTL (15/02/1995)
- Development of marketing brochures - Pricing of advertising blocks - Monitoring of projects to develop new IT tools - Estimation of ratings hearings and of advertising revenues
Expertise
Languages French : mothertongue English : Fluent Dutch : Intermediate Spanish : Conversant Office tools Expert level usage of Microsoft Office (Excel, PowerPoint, Word) Mediaplanning tools : Radio Reporter / MMW / Ariana / Breaktime / Nielsen MDB MailChimp analyses Usage of analytical tools (Business Query and Business Object) Hubspot
Education & Training
Academic 1989-1990 EFAP Degree (specialisation Media) 1987-1989 Master in Marketing (ISEC) Others specialisations 2020-xxxx Certification in digital Strategy (ICHEC on the go) 2000-2000 Stock Market technical analysis (6 sessions at l'Echo) 1997-1999 Cooking School (CERIA) – evening classes Degree allowing to open a restaurant
Interests
Event organisation: Moto-Superbiker, Field Hockey events Ski / Mountain hiking / Cooking