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Home , Barry Lane, Colin Montgomerie, Costantino Rocca, Des Smyth, European Senior Tour, French Riviera Masters

European Senior Tour 2016 - GUIDELINES TO HOSTING AN EVENT The

Spectacular Venues

• The European Senior Tour - for professional golfers over the age of 50 - provides a showcase for the legends of European as well as the finest venues to the global golf tourism audience

• The 2016 tournament schedule begins in May and will run through to December with the MCB Tour Championship at the Constance Belle Mare Plage resort bringing it to a conclusion in

• Iconic venues on the 2016 schedule include in and Woburn Golf Club in , WINSTON Golf in and the in .

Carnoustie Golf Links Woburn Golf Club WINSTON Golf Club The European Senior Tour

Legendary Players

• Players regularly featuring on the European Senior Tour include former Captains , , and , Ryder Cup Vice Captains and Miguel Angel Jiménez , as well as former Ryder Cup players such as , , Jose Maria Canizares, , , , Jose Rivero and .

• The 2015 membership includes – 17 Former Ryder Cup Players – 28 Former European Tour tournament winners

• Every year more of the world’s top players join the European Senior Tour as they turn 50, with former Ryder Cup Captains Jose Maria Olazabal eligible in 2016 and Paul McGinley eligible in 2017.

Ronan Rafferty Colin Montgomerie Sam Torrance Mark James

3 The European Senior Tour and Tourism

• Partnering with the European Senior Tour is a cost effective option for brands as well as destinations looking to promote themselves to the global golf tourism market, with our TV programming reaching 957 million homes worldwide.

• Research highlights our core audience as – 45+ – Professional or retired – High socio economic group – Take 2-3 international holidays per year – Avid golfers, playing 3 times per month or more – Time and wealth to travel extensively to feed their passion for golf, an ideally targetedTourism audience

• Golf tourism is estimated to be worth in excess of £20 billion per year

• Golf Tourists spend 3.5 times that of the average tourist, delivering more economic benefits for a destination

• This is why Tourism Authorities and Venues around the world invest in tournament golf, to put their destination on the map by delivering TV airtime, promoting the golf and other tourism highlights to the highly receptive golf tourism audience.

4 A Valuable Platform

• A partnership with the European SeniorTour will engage multiple audiences – Entertain key or prospective clients, suppliers, tour operators, members and journalists through the Pro-Am experience – Delivery of increased brand awareness through national and international media coverage – Develop future talent, engage communities and promote Cause Related Projects – Engage prospective clients to drive Real Estate sales or other projects

• European Senior Tour Pro-Am’s have developed a reputation for their relaxed social atmosphere, ensuring maximum benefit for the amateur guests. Senior Tour professionals are well versed in hosting corporate guests and provide a uniquely entertaining and enjoyable experience for Pro-Am guests of all golfing abilities.

• Senior Tour Pro-Ams provide a rare opportunity to play at the finest championship golf courses in full championship condition, delivering a truly special experience for any amateur golfer.

5 The 2016 Schedule

• US Senior PGA Championship, Presented by KitchenAid 26 – 29 May Harbor Shores, Michigan, USA • SSE Enterprise Wales Senior Open 3 – 5 June Celtic Manor Resort, Newport, Wales • Acorn Open 9 – 11 June La Moye Golf Club, St Brelade, Jersey • 1 – 3 July Golf Club Bad Ragaz, • WINSTONgolf Senior Open 8 – 10 July WINSTONopen Course, Vorbeck, Germany • The , Presented by Rolex 21 – 24 July Carnoustie, Angus, Scotland • US Senior Open Championship 11 - 14 August Scioto Country Club, Columbus, Ohio, USA • Prostate Cancer UK Scottish Senior Open 19 – 21 August Archerfield Links, North Berwick, Scotland • Willow Senior Golf Classic 26 – 28 August Hanbury Manor Marriott Hotel & Country Club • Travis Perkins Masters 2 – 4 September Woburn Golf Club, Buckinghamshire, England • French Senior Open 9-11 September TBC • Italian Senior Open 21-23 October Golf Club Udine, Italy • MCBTour Championship 9 – 11 December Constance Belle Mare Plage, Mauritius Global Media Coverage

Media Distribution • The tournament is broadcast globally in over 50 countries delivering a highly targeted way of reaching the affluent, active consumer and business executive audiences

• Highlights programme – 143 million home reach usually aired by the networks on the Tuesday following the tournament and repeated

• EuropeanTour Weekly – 424 million home reach providing a weekly round up of European Tour owned tournaments and golf news

• Golfing World – 390 million home reach usually aired as a 60 minute programme broadcast 5 days a week, 48 weeks a year

• Total Hours of Broadcast is approximately 185 hours

Media ROI • Measurable media equivalency value of €3 million for an average tournament based on 2015 data. • The Venue will always be in shot however, therefore the value could arguably be higher • Press, News, Social Media and Industry coverage will add further media value

7 TVGI Leaderboad Text TVGI Text TVGI Money List Text

Driving Value from Television

TVGI Logo Yardage Board

Hosting of a tournament provides a business with multiple opportunities to promote their brand, raising awareness and consideration among the viewing audience • TV Graphics • Verbal Mentions • Branded items such as on course signage andTV Interview backdrops • European Senior Tour programming enables 30 second advertorials (Vignettes) to feature around the golf programming • Marketing messages in commentary • Interview slots for VIP’s • DomesticTV rights can be retained 2015 Television Distribution

Live/Same Day Highlights Highlights Events/ Highlights Broadcasters Territory European Tour Weekly News Agencies Events Newsfeed The Senior Open Acorn Viasat Golf Denmark, Finland, Norway Canal Plus/BETV Reuters Championship Presented & by Rolex Travis Perkins Masters WINSTONgolf Senior Sports + Sky Italia WTN Open

French Riviera Masters GolfMark Portugal Sport 1 CNN 1

SSE Enterprise Wales Premiere Sports Germany Sport N ESPN 1 Senior Open

PCUK Scottish Senior Sport 1 Netherlands TV Sport Open MCB Tour Championship Golf + TV3

ISPS Handa PGA Seniors UK Polsat Championship

Swiss Seniors Open The Golf Channel USA & 7TV

TGC Pan Latin America Al Jazeera

Showtime Pan Middle east Ten Sports

Eurosport Asia GGC/PCCW/CSTV

Supersports (M-Net)

JBC Korea Internet Coverage

• www.europeantour.com is the world’s 2nd most visited golf website and the biggest outside the USA Europeantour.com

• Up to 2 million unique users per month

• Up to 192 million page impressions per year

• Sponsor links to your website or nominated landing page

• Full live scoring coverage of all tournaments

• Preview and news updates throughout the tournament Database

• 400,000 MyEuropean Tour database

Mobile App

• 1.8 million users on EuropeanTour Web App

• 250,000 European Tour iPhone App users

ETTV Video on Demand Service

• European TourTV live streaming and video on demand service

Social Media

• Twitter and Facebook output European Senior Tour – Event Information

General Information • Guaranteeing the strongest possible field, each tournament has its own week on the Senior Tour schedule • The field composition is designed to cater for the leading 54 ranked players, with selected invitations from the host country/event sponsor being incorporated into the field • Tournaments are played over 3 rounds of 18 holes, usually from Friday to Sunday • There is no cut and all players compete over 54 holes • Prize money won goes towards the player’s annual Order of Merit position • Pre-tournament Pro-Am’s may be held prior to the start of the tournament, normally on the Wednesday &Thursday • Junior Coaching Clinics can be held during tournament week, usually following play on the Friday • A variety of tournament formats are possible from Full Field to Match Play or Alliance 1 Pro + 1 Amateur in the first 2 tournament rounds European Senior Tour – Event Information

Tournament Administration • The European Senior Tour will provide a Tournament Director, Referees and a Secretary/Recorder to administer the operation of the golf tournament • The Tournament Director would visit the venue in advance and conduct a detailed planning meeting with the Promoter with follow-up meetings as required • A European SeniorTour Press Officer is available to be on site, upon request • All expenses for the SeniorTour officials should be covered by the Promoter/Sponsor

SeniorTo u r Fees

• The Senior Tour charges a sanction fee equal to 10% of the tournament prize money - to secure your date on the SeniorTour schedule • Field and Administrative Staff costs are charged separately • Sanction Fee to be paid on signature of agreement • Prize money to be paid in accordance to an agreed payment schedule • The Senior Tour would draw up a “Promoter’s Agreement” setting out the terms of the agreement to be signed by the Promoter European Senior Tour – Event Information

Television & New Media Rights • The European Senior Tour retains all audio, visual and audio-visual images of the tournament • European Tour Productions retain the International Television Rights to the tournament • Domestic TV rights for the Tournament are subject to discussion with the Promoter dependent on the territory and broadcasting arrangements in place for each country/region • The Promoter is responsible for paying for the Television production costs • A one hour highlights programme or same day highlights programme is the current SeniorTour television model

Promoter’s Commercial Rights • Exclusively retained by the Promoter and include rights to; • tournament naming rights • commercial branding & advertising • title/secondary/associate sponsors • official suppliers • pro-am • merchandise and licensing in the Commercial Village • Ancillary income - gate revenue, programme sales, drawsheet sales, car parking etc European Senior Tour – Event Information

The Golf Course

• Has to be of a reasonable length (circa 6,750 yards) and offer a ‘tough but fair’ challenge

• Should be reserved for the exclusive use of the tournament for the ‘tournament week’ (Sunday - Sunday)

• Must have a maintenance team and equipment capable of preparing the course to tournament standard

• The club maintenance team would be responsible for ensuring the golf course is at optimum condition for the week of the tournament

• Agronomy support can be provided on request (all expenses to be covered by the Promoter)

• The club would also need to provide:-

– a practice range wide enough for 25 players at any one time and at least 300 yards long

– a practice putting green and a chipping green

– Necessary staff and equipment to operate the practice range European Senior Tour – Event Information

Venue Facilities • Consideration should be given to the following requirements:-

– Clubhouse has to be available and reserved for the exclusive use of the tournament for the tournament week – Sufficient locker room space for the competitors and a private area for the Senior Tour physiotherapist – Secure storage areas for tournament equipment, players’ clubs etc – An area within the Clubhouse set aside as a Players Lounge – Suitable area to act as the SeniorTour office during the tournament week – Suitable area to act as the Recording Area for players to register their scores. Ideally close to the 18th green, but could be in the SeniorTour office if there’s sufficient space – An office for tournament operation/promoter – Press area offering facilities for local/national media (internet access, photocopying etc) – Suitable parking areas for players, members, media, sponsors and spectators European Senior Tour – Event Information

Stage Management • The following requirements should be taken into consideration by the Promoter for the successful staging of the tournament:-

– A courtesy car operation or shuttle bus service for players’ transportation from a) airport to hotel, b) hotel to course and c) course to airport – An on course player drinks service should be available throughout the tournament week – A players and family lounge serving food and beverage throughout the tournament week – Sufficient electric buggies for use by Referees and TV camera crew – Sufficient for use by the players – An on-site physiotherapist (unless provided by the Senior Tour) – Sufficient marshals and volunteer scorers – Live scoring service – Communication equipment – WIFI or sufficient fixed internet, telephone and fax lines – A high quality multi feed colour photocopier Event Format

The recommended event format is as follows:-

• Tuesday Players arrive

• Wednesday Sponsors/Suppliers Pro-Am – up to 24 teams comprising one professional and three amateurs per team

• Thursday Title Sponsors Pro-Am – up to 24 teams comprising one professional and three amateurs per team

• Friday First Round (54 professionals), Junior Coaching following play

• Saturday Second Round (54 professionals)

• Sunday Final Round (54 professionals)

Each pro-am may be followed by a prize-giving cocktail or social reception

Alternative tournament formats are possible and dependant upon the Venue and Sponsor requirements Budget

Guideline costs (EUR €) associated with delivering a European SeniorTo u r event are as follows:-

• Prize Fund € 350,000

• Sanction Fee € 35,000 (equal to 10% of the prize fund)

• Scoreboard/Staffing € 15,000

• Television Production € 35,000 ( Post Event Highlights Show)

• Logistics € 150,000 (at cost and dependent on the venue facilities and tournament services)

The costs listed above are variable and subject to the agreed prize fund, services provided, promoter requirements and local market rates

Savings can be made to the Logistical budget if the Venue provides services to the tournament e.g. food & drink, accommodation for staff , office space, pro-am prizes and clothing In Summary

Benefits of hosting the European Senior To u r :-

• Showcase the Venue’s standing as a genuine ‘Championship Course’ to the global golf tourism audience, driving green fee revenue and realise the wider economic benefits golf tourists bring

• Provides an ideal platform to showcase the region as a ‘golf tourism destination, potentially unlockingTourism budgets

• Drive commercial relationships and entertain key clients by utilising the highly regarded European Senior Tour Pro-Am as a business development event expertly hosted by our experienced Professionals • Tour Operators • Journalists • Investors • Members • Real Estate • Sponsors • Deliver global brand exposure through TV, Social Media, Internet and Written Press

• Engage the lucrative golf audience with targeted promotions

• Develop future talent with our Children’s Coaching Clinics The European Tour Group

Simon Harris Andy Stubbs Commercial Manager Managing Director European Senior Tour European Senior Tour +44 (0) 1344 840400 Wentworth Drive [email protected] Virginia Water Surrey, GU25 4LX

+44 (1344) 840518 www.europeantour.com [email protected]