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European Senior Tour 2009

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European Senior Tour 2009 European Senior Tour 2016 - GUIDELINES TO HOSTING AN EVENT The European Senior Tour Spectacular Venues • The European Senior Tour - for professional golfers over the age of 50 - provides a showcase for the legends of European golf as well as the finest venues to the global golf tourism audience • The 2016 tournament schedule begins in May anD will run through to December with the MCB Tour Championship at the Constance Belle Mare Plage resort bringing it to a conclusion in Mauritius • Iconic venues on the 2016 schedule include Carnoustie Golf Links in ScotlanD and Woburn Golf Club in England, WINSTON Golf in Germany and the Celtic Manor Resort in Wales. Carnoustie Golf Links Woburn Golf Club WINSTON Golf Club The European Senior Tour Legendary Players • Players regularly featuring on the European Senior Tour include former RyDer Cup Captains Colin Montgomerie, Sam Torrance, Ian Woosnam and Mark James, Ryder Cup Vice Captains Des Smyth and Miguel Angel Jiménez , as well as former Ryder Cup players such as Ronan Rafferty, Costantino Rocca, Jose Maria Canizares, Paul Broadhurst, Paul Way, Gordon Brand Jnr, Jose Rivero and Barry Lane. • The 2015 membership includes – 17 Former Ryder Cup Players – 28 Former European Tour tournament winners • Every year more of the world’s top players join the European Senior Tour as they turn 50, with former Ryder Cup Captains Jose Maria Olazabal eligible in 2016 and Paul McGinley eligible in 2017. Ronan Rafferty Colin Montgomerie Sam Torrance Mark James 3 The European Senior Tour and Tourism • Partnering with the European Senior Tour is a cost effective option for brands as well as destinations looking to promote themselves to the global golf tourism market, with our TV programming reaching 957 million homes worldwide. • Research highlights our core audience as – 45+ – Professional or retired – High socio economic group – Take 2-3 international holidays per year – Avid golfers, playing 3 times per month or more – Time and wealth to travel extensively to feeD their passion for golf, an ideally targetedTourism audience • Golf tourism is estimated to be worth in excess of £20 billion per year • Golf Tourists spenD 3.5 times that of the average tourist, Delivering more economic benefits for a destination • This is why Tourism Authorities and Venues arounD the worlD invest in tournament golf, to put their destination on the map by Delivering TV airtime, promoting the golf and other tourism highlights to the highly receptive golf tourism audience. 4 A Valuable Platform • A partnership with the European SeniorTour will engage multiple audiences – Entertain key or prospective clients, suppliers, tour operators, members and journalists through the Pro-Am experience – Delivery of increased brand awareness through national and international media coverage – Develop future talent, engage communities and promote Cause Related Projects – Engage prospective clients to drive Real Estate sales or other projects • European Senior Tour Pro-Am’s have developeD a reputation for their relaxeD social atmosphere, ensuring maximum benefit for the amateur guests. Senior Tour professionals are well verseD in hosting corporate guests and provide a uniquely entertaining and enjoyable experience for Pro-Am guests of all golfing abilities. • Senior Tour Pro-Ams provide a rare opportunity to play at the finest championship golf courses in full championship condition, delivering a truly special experience for any amateur golfer. 5 The 2016 Schedule • US Senior PGA Championship, Presented by KitchenAid 26 – 29 May Harbor Shores, Michigan, USA • SSE Enterprise Wales Senior Open 3 – 5 June Celtic Manor Resort, Newport, Wales • Acorn Jersey Open 9 – 11 June La Moye Golf Club, St Brelade, Jersey • Swiss Seniors Open 1 – 3 July Golf Club Bad Ragaz, Switzerland • WINSTONgolf Senior Open 8 – 10 July WINSTONopen Course, Vorbeck, Germany • The Senior Open Championship, Presented by Rolex 21 – 24 July Carnoustie, Angus, Scotland • US Senior Open Championship 11 - 14 August Scioto Country Club, Columbus, Ohio, USA • Prostate Cancer UK Scottish Senior Open 19 – 21 August Archerfield Links, North Berwick, Scotland • Willow Senior Golf Classic 26 – 28 August Hanbury Manor Marriott Hotel & Country Club • Travis Perkins Masters 2 – 4 September Woburn Golf Club, Buckinghamshire, England • French Senior Open 9-11 September TBC • Italian Senior Open 21-23 October Golf Club Udine, Italy • MCBTour Championship 9 – 11 December Constance Belle Mare Plage, Mauritius Global Media Coverage Media Distribution • The tournament is broadcast globally in over 50 countries delivering a highly targeted way of reaching the affluent, active consumer and business executive audiences • Highlights programme – 143 million home reach usually aireD by the networks on the Tuesday following the tournament and repeated • EuropeanTour Weekly – 424 million home reach providing a weekly round up of European Tour owneD tournaments and golf news • Golfing World – 390 million home reach usually aireD as a 60 minute programme broadcast 5 days a week, 48 weeks a year • Total Hours of Broadcast is approximately 185 hours Media ROI • Measurable media equivalency value of €3 million for an average tournament baseD on 2015 data. • The Venue will always be in shot however, therefore the value could arguably be higher • Press, News, Social Media and Industry coverage will aDD further media value 7 TVGI Leaderboad Text TVGI Text TVGI Money List Text Driving Value from Television TVGI Logo Yardage Board Hosting of a tournament provides a business with multiple opportunities to promote their brand, raising awareness and consideration among the viewing audience • TV Graphics • Verbal Mentions • Branded items such as on course signage andTV Interview backdrops • European Senior Tour programming enables 30 second advertorials (Vignettes) to feature around the golf programming • Marketing messages in commentary • Interview slots for VIP’s • DomesticTV rights can be retained 2015 Television Distribution Live/Same Day Highlights Highlights Events/ Highlights BroaDcasters Territory European Tour Weekly News Agencies Events NewsfeeD The Senior Open Acorn Jersey Open Viasat Golf Denmark, Finland, Norway Canal Plus/BETV Reuters Championship Presented & SweDen by Rolex Travis Perkins Masters WINSTONgolf Senior Sports + France Sky Italia WTN Open French Riviera Masters GolfMark Portugal Sport 1 CNN 1 SSE Enterprise Wales Premiere Sports Germany Sport N ESPN 1 Senior Open PCUK Scottish Senior Sport 1 Netherlands TV Sport Open MCB Tour Championship Golf + Spain TV3 ISPS Handa PGA Seniors Sky Sports UK Polsat Championship Swiss Seniors Open The Golf Channel USA & Canada 7TV TGC Pan Latin America Al Jazeera Showtime Pan Middle east Ten Sports Eurosport Asia GGC/PCCW/CSTV Supersports (M-Net) South Africa JBC Korea Internet Coverage • www.europeantour.com is the world’s 2nd most visiteD golf website anD the biggest outsiDe the USA Europeantour.com • Up to 2 million unique users per month • Up to 192 million page impressions per year • Sponsor links to your website or nominated landing page • Full live scoring coverage of all tournaments • Preview and news updates throughout the tournament Database • 400,000 MyEuropean Tour database Mobile App • 1.8 million users on EuropeanTour Web App • 250,000 European Tour iPhone App users ETTV Video on Demand Service • European TourTV live streaming and video on demand service Social Media • Twitter and Facebook output European Senior Tour – Event Information General Information • Guaranteeing the strongest possible field, each tournament has its own week on the Senior Tour schedule • The field composition is designeD to cater for the leading 54 ranked players, with selected invitations from the host country/event sponsor being incorporated into the field • Tournaments are playeD over 3 rounds of 18 holes, usually from Friday to Sunday • There is no cut and all players compete over 54 holes • Prize money won goes towards the player’s annual Order of Merit position • Pre-tournament Pro-Am’s may be held prior to the start of the tournament, normally on the Wednesday &Thursday • Junior Coaching Clinics can be held during tournament week, usually following play on the Friday • A variety of tournament formats are possible from Full Field Stroke Play to Match Play or Alliance 1 Pro + 1 Amateur in the first 2 tournament rounds European Senior Tour – Event Information Tournament Administration • The European Senior Tour will proviDe a Tournament Director, Referees anD a Secretary/Recorder to administer the operation of the golf tournament • The Tournament Director woulD visit the venue in advance and conduct a detailed planning meeting with the Promoter with follow-up meetings as required • A European SeniorTour Press Officer is available to be on site, upon request • All expenses for the SeniorTour officials should be covered by the Promoter/Sponsor SeniorTo u r Fees • The Senior Tour charges a sanction fee equal to 10% of the tournament prize money - to secure your date on the SeniorTour schedule • Field and Administrative Staff costs are charged separately • Sanction Fee to be paid on signature of agreement • Prize money to be paid in accordance to an agreed payment schedule • The Senior Tour woulD draw up a “Promoter’s Agreement” setting out the terms of the agreement to be signeD by the Promoter European Senior Tour – Event Information Television & New Media Rights • The European Senior Tour retains all audio, visual and audio-visual images of the tournament • European
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