July/August 2019 Celebrating Missouri's Local Government Champions

A UNITED VOICE FOR MISSOURI MUNICIPAL LEAGUE COMMUNITIES

THE MISSOURI MUNICIPAL REVIEWJuly/August 2019 Celebrating Missouri's Local Government Champions

Value Of AMunicipal PIO | Respectful Government Digital 101 •Community Positive Policing Engagement • Annual Conference | MML Annualwww.mocities.com Photos Conference 1 Are You Optimizing Your Interest Earnings?

MOSIP has been providing investment services for Missouri school districts, municipalities, counties and other political entities since 1991, focusing on safety, liquidity and earning a competitive yield.

• Liquid Series • Certificates of Deposits (CDs) • Term Series, for fixed rate investments • Investment of Bond Proceeds

Sponsored by MSBA, MASA, MoASBO, MAC and MML

Client Services Group (CSG) | 1.877.696.6747, Option 3 77 West Port Plaza Drive, Suite 220 | St. Louis, MO 63146 | 1.800.891.7910 | www.mosip.org

This information is for institutional investor use only, not for further distribution to retail investors, and does not represent an offer to sell or a solicitation of an offer to buy or sell any fund or other security. Investors should consider the investment objectives, risks, charges and expenses before investing in any of the Missouri Securities Investment Program’s portfolios. This and other information about the Program’s portfolios is available in the Program’s current Information Statement, which should be read carefully before investing. A copy of the Information Statement may be obtained by calling 1-877-MY-MOSIP or is available on the Program’s website at www.mosip.org. While the MOSIP Liquid Series seeks to maintain a stable net asset value of $1.00 per share and the MOSIP Term portfolio seeks to achieve a net asset value of $1.00 per share at the stated maturity, it is possible to lose money investing in the Program. An investment in the Program is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. Shares of the Program’s portfolios are distributed by PFM Fund Distributors, Inc., member Financial Industry Regulatory Authority (FINRA) (www.finra.org) and Securities Investor Protection 2 theReview July/August 2019 Corporation (SIPC) (www.sipc.org). PFM Fund Distributors, Inc. is a wholly owned subsidiary of PFM Asset Management LLC. MISSOURI MUNICIPAL LEAGUE BOARD OF DIRECTORS Are You Optimizing THE President: Council Member Chris Lievsay, MISSOURI Blue Springs: Vice President (and Immediate MUNICIPAL Past President): *Matthew G. Robinson, Mayor, Hazelwood; Eric Berlin, City July/August 2019; Volume 84, No. 4 Administrator, North Kansas City; Rob Your Interest Earnings? Binney, Council Member, Lee's Summit; Paul Campo, Attorney, Williams and Campo, PC; Chuck Caverly, Councilman, Maryland CONTENTS Heights; Adam Couch, Mayor, Odessa; Michele DeShay, Mayor, Moline Acres; Joe MOSIP has been providing investment services for Missouri school districts, Features Garritano, Council Member, Wildwood; DJ Gehrt, City Administrator, Platte City; municipalities, counties and other political entities since 1991, focusing on safety, Barry Glantz, Mayor, Creve Coeur; Debra 6 Local Government Champions Hickey, Mayor, Battlefield; *Bill Kolas, Mayor, liquidity and earning a competitive yield. by Richard Sheets Higginsville; *Norman McCourt, Mayor, Black Jack; Marcella McCoy, Finance Director, Harrisonville; Cindy Pool, Council Member, 10 Value Of A Public Information Ellisville; *Kathy Rose, Mayor, Riverside; • Liquid Series • Certificates of Deposits (CDs) Officer *Carson Ross, Mayor, Blue Springs; Samuel 67 by Drew Douglas Snider, Alderman, Willard; *Gerry Welch, • Term Series, for fixed rate investments • Investment of Bond Proceeds Mayor, Webster Groves; Jeanie Woerner, City 15 Respectful Digital Community Clerk, Raymore Engagement *Past President by Stephen Ibendahl AFFILIATE GROUPS 16 MML 2019 Annual Conference Missouri City Management Association; City Clerks and Finance Officers Association; Sponsored by MSBA, MASA, MoASBO, MAC and MML • Overview Government Finance Officers Association of Missouri; Missouri Municipal Attorneys • Agenda Association; Missouri Park and Recreation Association; Missouri Chapter of the National • Special Events Association of Telecommunications Officers and Advisors; Missouri Chapter of the American Public Works Association; Missouri 27 Share Your Popcorn Association of Fire Chiefs 15 by Sam Glenn EDITORIAL 31 Lessons Learned In Local Laura Holloway / Editor Government [email protected] by Harold Selby Dan Ross, Richard Sheets, Lori Noe Contributing Editors Departments The Review July/August 2019; Volume 84, No. 4 Client Services Group (CSG) | 1.877.696.6747, Option 3 4 President's Review The Missouri Municipal Review (ISSN 0026- 6647) is the official publication of the Missouri 77 West Port Plaza Drive, Suite 220 | St. Louis, MO 63146 | 1.800.891.7910 | www.mosip.org 34 Local Government Review: Municipal League state association of cities, towns and villages, and other municipal Advice From Experienced Officials corporations of Missouri. 2019 Elected Officials Training Publication office is maintained at 1727 36 Southridge Drive, Jefferson City, MO 65109. This information is for institutional investor use only, not for further distribution to retail investors, and does not represent an offer Conference Photos Subscriptions: $30 per year. Single copies: to sell or a solicitation of an offer to buy or sell any fund or other security. Investors should consider the investment objectives, 27 38 MML Calendar Of Events/ $5 prepaid. Advertising rates on request. risks, charges and expenses before investing in any of the Missouri Securities Investment Program’s portfolios. This and other Published bi-monthly. Periodicals postage Members' Notes paid at Jefferson City, Missouri. information about the Program’s portfolios is available in the Program’s current Information Statement, which should be read Postmaster: Send form 3579 to 1727 carefully before investing. A copy of the Information Statement may be obtained by calling 1-877-MY-MOSIP or is available 14 Southridge Drive, Jefferson City, MO 65109. on the Program’s website at www.mosip.org. While the MOSIP Liquid Series seeks to maintain a stable net asset value of Cover Photo: Former city, county and school board officials who are now members of the To contact the League Office call Missouri House of Representatives came together in the 2019 legislative session to form $1.00 per share and the MOSIP Term portfolio seeks to achieve a net asset value of $1.00 per share at the stated maturity, it 573-635-9134, fax 573-635-9009 or email the an officially sanctioned Local Government Caucus. Pictured are (L-R) Rep. Mary Elizabeth League at [email protected]. is possible to lose money investing in the Program. An investment in the Program is not insured or guaranteed by the Federal Coleman (R-Arnold); Rep. Dan Shaul (R-Imperial); Rep. John Black (R-Marshfield); Rep. Website: www.mocities.com. Peggy McGaugh (R-Carrolton); Rep. Bill Falkner (R-St. Joseph); Rep. Jeff Coleman (R-Grain Deposit Insurance Corporation or any other government agency. Shares of the Program’s portfolios are distributed by PFM Fund Valley); Rep. Craig Fishel (R-Springfield); Rep. Brad Hudson (R-Cape Fair); Rep. Danny Distributors, Inc., member Financial Industry Regulatory Authority (FINRA) (www.finra.org) and Securities Investor Protection Busick (R-Newtown); Rep. Roger Reedy (R-Windsor); Rep. Curtis Trent (R-Springfield). www.mocities.com 3 Corporation (SIPC) (www.sipc.org). PFM Fund Distributors, Inc. is a wholly owned subsidiary of PFM Asset Management LLC. President's Review by Chris Lievsay, Council Member, Blue Springs, and MML President

Take Advantage Of Expert Training

MML members have benefitted from some incredible training this year, and there is much more to come!

In June, more than 250 elected officials, many of them new to local government, gathered in Columbia for the MML Elected Officials Training Conference. Attendees learned the latest information regarding the Missouri Sunshine Law, budgeting, conducting city business and why effective leadership is crucial. Find photos of this year’s event on pages 36-37.

Registration is filling up fast for the League’s Annual Conference Sept. 8-11, at the St. Charles Convention Center in St. Charles, Missouri. Keynote Speaker Sam Glenn will share why attitude changes everything, while a panel discussion on medical marijuana will provide the details you need as this issue evolves in your community. I encourage you Your voice is also needed at the MML Annual Business Meeting, where members will vote to adopt the next year’s policy. Whether a new or more experienced official, you "to make it a point will always return from the event with the latest information that benefits your city. to take advantage Along with MML conferences, I encourage you to make it a point to take advantage of an MML regional of an MML regional meeting over the next year. The League has increased the meeting over the number of regional meetings offered, and you will find many great opportunities next year ... you coming up this fall. will find many A regional meeting usually involves networking time before dinner during a weeknight evening, along with a speaker sharing expertise on a timely topic. Be great opportunities sure to utilize this unique opportunity for networking and to share challenges with coming up this neighboring communities. I have often found creative and useful ways to address fall. issues in Blue Springs by checking with my counterparts in nearby cities. When we " work together, we are stronger! If you need a little more information than a regional meeting provides, two pop-up trainings are scheduled in July. These evening trainings are especially beneficial when an elected official cannot attend conference trainings during the workday. In one night, you will take away information on some of the most vital issues you face as an elected official, including Sunshine Law, council procedures and ethics.

We know that well-trained local government officials will have the best opportunity to make a positive impact in each community across the state. While elected officials often wear many hats, we must take the time to gain knowledge of the most pressing issues facing our city. Citizens depend upon us having a strong knowledge about municipal government, and MML is your go-to resource.

Learn more about upcoming conferences, trainings and regional meetings on the League’s website, in this Review issue, and in the MML monthly e-newsletter. In the meantime, we can’t wait to see you in St. Charles in September!

4 theReview July/August 2019 www.mocities.com 5 FEATURE Review by Richard Sheets THANK YOU TO MISSOURI'S LOCAL GOVERNMENT CHAMPIONS!

Every year at this time, MML reports on the bills of municipal interest that failed or passed during the recent legislative session. Often, the end-of-session report sounds similar to the one from the previous year. This “déjà vu” effect happens because legislation is never completely dead – it often returns in subsequent sessions of the General Assembly. This past session was a little different. Yes, we saw the same local preemption bills that we have had in previous sessions and yes, much of the League’s time was spent playing defense and striving to stop harmful legislation. However, one thing made this session of the Missouri General Assembly stand out from previous sessions – local government champions, in both the House and Senate.

Local Government Caucus Boards Association stand ready to Baringer (D-St. Louis), both former assist the Caucus in preserving local Missouri Municipal League Board Former city, county and school board governance. We anticipate that the Members, were instrumental in the officials who are now members of the Local Government Caucus’ influence formation of the Caucus. Thank you, Bill Missouri House of Representatives came in the Missouri General Assembly will and Donna! together in the 2019 legislative session become stronger as more former local to form an officially sanctioned Local officials run for seats in the General Government Caucus. The Caucus will Assembly. Representative Bill Falkner, Local Government Champion: study issues affecting local governments former mayor of St. Joseph, is the chair Senator Sandy Crawford and educate their House colleagues on of the Local Government Caucus. Missouri local governments were legislation. During House floor debate Representative Bill Falkner (R-ST. very fortunate this session to have this past session, Caucus members stood Joseph) and Representative Donna Senator Sandy Crawford as the chair up to support local control and oppose state mandates on local governments, even when that was not a popular thing Photo: Former city, county and school board officials who are now members of the to do. Members of the Local Government Missouri House of Representatives came together in the 2019 legislative session to form Caucus remember where they came from an officially sanctioned Local Government Caucus. Pictured are (L-R) Rep. Mary Elizabeth and the importance of home rule. The Coleman (R-Arnold); Rep. Dan Shaul (R-Imperial); Rep. John Black (R-Marshfield); Rep. Missouri Municipal League, Association Peggy McGaugh (R-Carrolton); Rep. Bill Falkner (R-St. Joseph); Rep. Jeff Coleman (R-Grain Valley); Rep. Craig Fishel (R-Springfield); Rep. Brad Hudson (R-Cape Fair); Rep. Danny of Counties and the Missouri School Busick (R-Newtown); Rep. Roger Reedy (R-Windsor); Rep. Curtis Trent (R-Springfield).

6 theReview July/August 2019 None of this works without clean, safe water.

That’s why we’re here. More than thirty years ago, we started helping America’s communities manage their water and wastewater systems. Today, our region managers and their teams are among the most experienced and highly credentialed out there. Combine this with their passion to help the communities they live in thrive, and you get the Power of PeopleService. PeopleService.com • See Solutions online We’re ready to work for you and your community. 877-774-4311 www.mocities.com 7 of the Senate Local Government and legislation have met resistance from state legislators to speak out in of support of Elections Committee. Not only did representatives, senators, statewide office local control than the House and Senate Sen. Crawford sponsor the League’s holders and special interest groups. It has resolutions opposing consolidations of internet sales legislation (SB 189), she not been an easy issue to tackle in the the cities and counties by a statewide watched for legislation that was harmful Missouri General Assembly. However, vote. What began as a statewide initiative to cities. Sen. Crawford successfully a senator and several representatives petition drive by the special interest group blocked several legislative attempts to did just that. During the 2019 legislative known as Better Together to amend the place mandates onto cities. She even session, Senator Emery, Representatives “killed” one of her own priority bills Bill Falkner, Mike Haffner and Steve Missouri Constitution to consolidate in conference committee to prevent an Helms sponsored legislation that the city of St. Louis, the cities located in amendment taking away municipal court addressed the problem with municipal St. Louis County, and St. Louis County fine revenue. A big thank you to Senator ordinance violators failing to appear through a statewide vote, ended up being Sandy Crawford! for their municipal court hearing dates. opposed by senators and representatives Many hours were spent working to build from across the state. Our champions Failure To Appear Champions: a base of support, both in the House led the charge in their respective and Senate, for a failure-to-appear fix. legislative bodies. Thank you to local Senator Ed Emery, Although the bill did not pass, these Representative Bill Falkner, government champions: Representative lawmakers’ efforts changed the debate to Dottie Bailey, Representative LaKeySha Representative Mike Haffner one that is more positive and much less Bosley, Representative Shamed Dogan, And Representative Steve negative toward cities. Helms Representative Dean Plocher, Senator Jamilah Nasheed, Senator Carla May, With the passage of Senate Bill 5 Municipal Consolidations: Senator Gina Walsh and many other in 2015 and Senate Bill 572 in 2016, Legislative Opposition To members of the House and Senate. many cities have struggled to maintain Statewide Vote their municipal courts. Attempts to fix the unintended consequences brought No other issue during the past about by these ill-conceived pieces of legislative session brought out more

Design-build offers a quick response when it matters most.

With a 33.5% shorter delivery cycle than the traditional method, design-build can fix a problem fast — without ever compromising safety or quality. See how it saved a major sewer interceptor at burnsmcd.com/RapidWork.

8 theReview July/August 2019 Déjà Vu: Bills of Municipal Interest That Passed And Failed In The 2019 Legislative Session Cutting Edge The Top Emerging Risks Municipal Bills Of Interest That Passed Solutions for Public Entities • Pressure to Reduce Costs & Align Budgets HB 355 - Sale of municipal utilities • No Long-Term Documented Plan in Place in 4th class cities; trespass exemption for tree trimming for • Lack of Claims Management Strategy municipal utilities; offenses involving • Cyber Attacks critical infrastructure, class D felony • Legislative Changes SB 333 - Certain cities and fire districts • Employment Practices Liability may impose a ½ cent sales tax, instead of current ¼ cent • Rising Cost of New Hires SB 21- Local general sales tax may be Jeff Chronister • Aging Workforce Senior Advisor placed on ballot at any rate up to one cent and public safety sales taxes for certain Springfield • Branson • Bolivar • El Dorado Springs 417-881-8333 cities OllisAkersArney.com SB 68 - Economic development/ workforce development SB 87 - Sales tax rate included on all sales receipts (exemption for small businesses) and transient guest taxes for certain cities SB 291 - 911 emergency communications SB 203 - Building inspections may be performed by registered engineer SCR 14 -Transportation funding, bonding for bridges

Municipal Bills Of Interest That Failed To Pass IMPORTANT LEGISLATIVE DATES HB 81 - Consolidation of municipal services • July 14, 2019 – Deadline for HB 188 - Prescription drug monitoring program Governor to sign or veto bills HB 559 - Working animal preemption HB 297 - Preemption of municipal dog regulations • August 28, 2019 – Bills that Passed by the General Assembly HB 374 - Local sales tax cap and signed into law by the Governor HB 473 - Preemption of local zoning authority – home occupations became effective (unless the bill had HB 483 - Preemption of municipal building codes an emergency clause or another HB 1044 - Eminent domain attack effective date) HB 762 - Municipal expenditure database • September 11, 2019 – Veto SB 66 - Missouri Water Safety and Security Act session (noon) SB 108 - Tax increment financing • December 1, 2019 – Pre-filing SB 122 - Stop Socialism Act of bills for the 2020 legislative SB 273 - Video franchise fee restructuring session • January 8, 2020 – Second Session 100th General Assembly Convenes

www.mocities.com 9 FEATURE Review by Drew Douglas WHY YOUR CITY NEEDS A PUBLIC INFORMATION OFFICER: THE VALUE OF STRATEGIC COMMUNICATIONS FOR MUNICIPAL GOVERNMENTS

We live in an age of misinformation possibility of earning trust. Staff at all and fundamental distrust of The value of a Public levels also manage positive relationships government. The proliferation of “click with the community by providing good bait,” “deep fakes,” “alternative facts,” "Information Officer (PIO) customer service. However, who on and other forms of disinformation is that they are focused on your team is focused on communicating across the internet and social media about the hard work done to complete make it difficult for your community building a relationship of that second step of trust building? Cities to know what is true, and to know trust with your community with a public information officer (PIO) where to look for factual information. have a professional communicator Though local governments are generally through strategic dedicated to public relations and more trusted than state or federal communication. strategic communications. governments (according to Gallup’s Public relations (as defined by Glen annual governance poll), a 2014 " Broom and Bey-Ling Sha in Cutlip and study by the Harvard Institute of Center’s Effective Public Relations [a Politics found only 33% of millennial community does not trust its municipal textbook referenced by the Universal voters report trusting their local government, how can you hope to gain Accreditation Board that oversees government. Cities need to have a support for projects, initiatives or ballot the Accreditation in Public Relations strategy for proactively building trust issues? Building trust involves two (APR)]) “is the management function and communicating truth to combat key steps. The first is to do the right that establishes and maintains mutually the misinformation and mistrust that thing; making the right decisions on beneficial relationships between an damages your organization and presents behalf of the community and thereby organization and the public on whom obstacles to the accomplishment of becoming worthy of trust. The second its success or failure depends.” your community’s goals. is communicating; explaining to create Public information is a function understanding among the people that falls under the umbrella of Value Of A Public Information impacted by your decisions. When public relations. Public information Officer people understand who you are (good is defined (according to the people), why you do what you do (good Accreditation in Public Relations The value of a Public Information reasons/motivations), and how you do Officer (PIO) is that they are focused Universal Accreditation Board) as it (doing things the right way), they can “information open to or belonging to on building a relationship of trust with begin to trust you. your community through strategic the public; and in government agencies, communication. Everyone in leadership of your non-profit organizations, or colleges city should be invested in managing and universities, [it is] the task of Miscommunication or lack of a positive relationship with the disseminating information from the communication only fosters deeper community. Mayors, council members, organization to the public.” distrust of your organization, even when city administrators/managers and you are doing your level best to serve The value of an effective PIO goes department directors do this by making beyond dissemination of information the interests of your community. If the the right decisions to enable the

10 theReview July/August 2019 to the public. A PIO armed with an understanding of the broader role of public relations and all its functions will be able to communicate strategically, collaboratively, accurately, ethically and creatively in order to be most effective and valuable to the organization. Whether the city employs a single PIO or a full department of PR/ communications professionals, they can provide value across the 12 typical functions of public relations. (This model is taken directly from the Public Relations Society of America and training material used for the APR.)

Typical 12 Functions of Public Relations Competencies • Trusted counsel: advise and anticipate. • Internal communication: engage employees and build trust. • Media relations: develop public trust and support by working efforts relates to reputation management room to listen to the decision-making with journalists and bloggers. that is all about building the intangible processes, the PIO can provide valuable asset known as goodwill. Most work counsel by anticipating questions the • Community relations: establish to build reputation is done on blue- media may have and how the public may public trust and support by sky days, though the stakes get higher perceive situations. Access also gives working with community during crisis communications. When the PIO deep understanding of what groups. the community hears, sees and reads a considerations, options and resources • External communication steady drumbeat of positive messaging were taken into account by decision to customers/stakeholders/ about how their municipal government makers. That context allows the PIO community members: build serves them with excellence, then, if to work collaboratively with leaders to public trust and support. something negative occurs, they will identify communications goals. Once Public Relations Four-Step Process be more likely to perceive the single the goals are known, the PIO works negative incident as an exception rather with subject matter experts to craft • Research than the norm. During challenging key messages and strategize effective • Plan times, communicating a message that ways to distribute them. The PIO then • Implement, execute and demonstrates your organization is executes the communications plan, communicate aware of issues and proactively working taking communications tasks off the to resolve them also contributes to plate of busy leadership, and conducts • Evaluate a reputation of competence and analysis to determine effectiveness. Other excellence. Communication is also, importantly, • Publicity and special events The “Public Relations Four-Step a two-way street. Your PIO can provide Process," is a core principle of effective value by leading community listening • Issues management communications. It is essential to and engagement efforts. These activities • Crisis communication strategic communications and to be demonstrate your organization’s able to show measurable return on desire to understand and respond In my role with the city of Nixa, I investment and desirable outcomes for appropriately to constituents. Listening take on a variety of tasks related to the communication efforts. and answering questions goes a long 12 functions of public relations. I also Another core principle of public way towards building trust. This is why believe the theme connecting all these relations is access. When the PIO has social media is such a powerful tool. access to city leadership and is in the

www.mocities.com 11 procedures and processes, they can be held accountable to a consistent system for strategic, accurate, ethical, creative and collaborative communications. A centralized communications team can sharpen each other, provide continuity of work, specialize in particular skill Experts in Municipal Bond Financing sets, and work as a team to arrive at better solutions than an individual may develop on his or her own. Even Martin Ghafoori | (314) 342-8467 | [email protected] a single PIO working as a centralized communications department can Dan Smith | (314) 609-4126 cell | [email protected] collaborate with all municipal Lorenzo Boyd | (314) 342-8477 | [email protected] departments for consistency, accuracy and unification of strategy, brand and Becky Esrock | (314) 342-2923 | [email protected] messaging. Invest in your communications/

501 North Broadway | St. Louis, Missouri 63102 public relations/public information Stifel, Nicolaus & Company, Incorporated | Member SIPC & NYSE | www.stifel.com/publicfinance department and empower them to be strategic in telling the stories of the hard work your organization does. If the city can not afford a full-time Value Of The Investment communicator, it is important to start The communications somewhere. Just be careful not to The value of the investment in under value the specific skill sets and communication is most visible when it "mission: Getting the right time investment required for effective comes time to offer voter-education in information to the right people public relations and communications. advance of a ballot issue. For example, I The better we communicate the more worked with our leadership to develop in the right format at the right community trust the organization will the strategic communications plan that time so they can make the right enjoy. People trust those with whom helped our city pass a use tax ballot they have a positive relationship. initiative on our first attempt. Nixa’s decision. Positive relationships are built on good voter-education strategy included ~unknown" communication. Can your city afford to public meetings and events, flyers and NOT have a professional communicator brochures, video, email newsletter on its team? articles, website content, earned news media coverage and social media. A Drew Douglas has served as the public decisions. The Federal Emergency PIO builds skill sets across a variety information officer for the city of Nixa since Management Association’s (FEMA) of communications disciplines to January 2017. He has helped organize a Incident Command System values the use a variety of tactics effectively and regional PIO network in Southwest Missouri role of PIOs so highly that it places the provide the most value possible to the with a focus towards crisis communications, position in the organizational structure organization. and is passionate about the role of public as reporting directly to the incident relations in local government. He has more Crisis communications is another commander. If you are not proactively than 8 years of experience in television area where a PIO delivers significant and consistently communicating, then journalism in Texas and Missouri, where value. During a critical police incident, your organization will only be reacting maintaining positive working relationships I manage communication with the to the whims of media coverage, with PIOs was vital to his work. He holds a media, monitor social media, and social media misinformation, and BA degree in Film & Digital Media Production communicate across all city channels rumors accusing your organization of from Baylor University. You can reach him at to allow the police department to incompetence and mis-management. [email protected]. focus on the critical work of public A centralized communications safety and investigating the incident. department (as opposed to each In a crisis, leaders have to focus on department appointing its own responding, and utilizing a PIO communications staff) can eliminate to manage communications with duplication of effort and provide unified the media and the public will allow messaging. When your communicators leaders to focus on making the right share a mission, vision, values, policies,

12 theReview July/August 2019 If your city decides to hire a PIO/PR manager/communications director (or any other similar title), be sure to refer them to the following resources for professional development and continuing education. There are additional organizations that offer training in the realm of public relations and government communications such as City-County Communications and Marketing Association (3CMA), National Association of Government Communicators (NAGC), and Engaging Local Government Leaders (ELGL). I am most familiar personally with the following four valuable resources for municipal government communicators. • FEMA offers free training to PIOs to learn the Incident Command System model for managing crisis communications. This is highly relevant to municipal PIOs especially if serving leadership/council, public works/utilities, and law enforcement/public safety. The FEMA training ranges from basic PIO awareness all the way to a master PIO course offered at the Emergency Management Institute in Maryland. • The Public Relations Society of America (PRSA) offers regional groups for networking and professional development across a broad spectrum of professional communicators, and they offer a path to accreditation in public relations. • The Government Social Media Organization (GSMO) offers annual conferences to develop social media skills particular to government use. • The National Information Officers Association (NIOA) offers annual conferences where PIOs (mostly representing local government and public safety agencies) from across the nation share lessons learned from managing information in the midst of the crises that were the biggest newsmakers in previous years.

Q3 Advisory Risk Briefing Using Data Analytics to Monitor Fraud Risks

Thursday, September 12 | 7:45 - 9:00 a.m. St. Charles: Blanchette Park Memorial Hall Presented by:

Joe Montes, ACDA, CFE Friday, September 13 | 7:45 - 9:00 a.m. Manager, Advisory Services Creve Coeur: Brown Smith Wallace CityPlace 6 [email protected]

Wednesday, September 18 | 12:00 - 1:00 p.m. (CT) Live Webinar Ron Steinkamp, CPA, CIA, 1 CPE credit available for attending any of these CFE, CGMA, CRMA, CCA, CCP Partner, Advisory Services presentations [email protected]

www.mocities.com 13 YOUR MUNICIPAL PARTNER “ THE CHALLENGE OF BALANCING INNOVATION AND NEW TECHNOLOGY WITH TRIED-AND-TRUE MUNICIPAL FACILITY DESIGN IS ONE THAT I THOROUGHLY ENJOY. ”

JOSHUA MANDELL PRINCIPAL

314.439.1617 [email protected]

FGMARCHITECTS.COM

14 theReview July/August 2019 FEATURE Review by Stephen Ibendahl Respectful Digital Community Engagement

Communities continually seek to the resulting online discussion quickly opportunity. Raising awareness is a key improve constructive dialogue with turns into a litany of ever-increasing step. Techniques to raise awareness residents, especially when dealing with vitriol. include direct mailings, door hangers, community-wide issues such as long- How do we create better dialogue Facebook advertising, banners, street range plans, development proposals with residents using social media teams, and the existing communication or community investments. One of and online tools? At the i5Group, a networks of community organizations. the most constructive methods of consulting firm focusing on community After raising awareness, a community community engagement is small group planning, we believe that citizen should utilize multiple tools for discussions. People are more respectful engagement should be a transparent residents to share their voice, including and thoughtful in small group situations. process. We believe that an effective surveys, open houses, focus groups, Small groups allow everyone a chance public engagement process includes online comment tools, and social to share their opinions. However, it is informing, educating, identifying, media. difficult to have small group discussions prioritizing and building consensus with the whole community. How then toward a shared vision. While there Principle #2: Show The do you engage the wider community, are multiple digital and traditional but keep the respectfulness of a small Community That You’ve engagement tools to choose from, we Listened group setting? Can digital and online have found the following principles tools help recreate small-group civility? help to ensure that engagement is Community engagement is both Today, with a multitude of social respectful and meaningful (recreating an art and a science. Showing that media and digital tools at our disposal, it that small group experience). you have listened requires the most should be easier than ever to engage the “art” of the process. Showing you have community. Unfortunately, the answer listened is more than just a bullet- is often not an easy "yes." Digital choices Principle #1: Give Everyone point summary in a document. Every can seem overwhelming. The dread An Opportunity To Share opportunity should be taken to show of out-of-control negativity dampens Their Voice that residents are heard. A great way enthusiasm for digital community The first step in providing an to do this is to show the engagement engagement. We have all seen Facebook opportunity to share their voice is process visually. Share photos of posts or online comment threads where ensuring that everyone is aware of the meetings and engagement activities

www.mocities.com 15 via social media, websites, newsletters Create A Hub Of Information and other communication channels. A few years ago, the director of When residents can visually see the marketing for the St. Louis Cardinals process, it builds trust that residents gave a presentation about digital are being heard. marketing. While the Cardinals use a variety of social media tools (remember Principle #3: Remember That the Fredbird Instagram stories a few Engagement Is Two-Way years ago), their ultimate goal was to Communication drive fans back to a central hub (their website) to buy tickets. Community Engagement strategies should strive engagement should also utilize the to create two-way communication. central hub idea. A community should A good engagement process readily have a hub of communication, such shares information with residents while as the city website (or dedicated also listening to residents throughout engagement website) that becomes the process to gain insights, build the repository of information. Instead consensus and develop priorities. of trying to use social media tools like While there are many ways to Facebook to have a group discussion implement the above principles, the (that spins out of control), use Facebook following are a few examples focusing to link residents to a more controlled on digital and online community comment tool on your website. A boosted facebook post connects engagement. One communication challenge of residents to an online survey. many community engagement efforts is that the process can run many months, even years. With long time frames, it

GROWING SUSTAINABLE communities Con ference

OCTOBER 24-25, 2019 GRAND RIVER CENTER IN DUBUQUE, IOWA

Attend the largest sustainability conference in the midwest! Join colleagues, experts, leaders, & pioneers for the 12th annual conference featuring two days of innovation, education, inspiration, &collaboration on growing sustainable communities.

PRESENTED BY SPONSORED BY POWERED BY

Learn more at www.gscDUBUQUE.com

16 theReview July/August 2019 can be a challenge for residents to stay up to date on the process; the website allows residents to easily stay up to date. The website becomes the hub for communications. Other forms of communication (emails, newsletters, social media, etc.) should refer to the website for additional details. The website allows residents to know the upcoming schedule, review past documents and provide input.

Leveraging Facebook – Boosted (Paid) Posts Facebook is a great tool to raise awareness of engagement efforts and direct residents to input tools. Almost every community now has a Facebook page. However, one of the biggest downsides of Facebook is the limitations of organic (non-paid) reach. Some estimates have put Facebook’s organic reach at only 4-5% of followers for any given post. So, if your city has 2,000 Facebook followers, any given post Ideally, shoot for five minutes or less may only be seen by 80-100 followers. Online Comment Mapping to complete the survey – definitely no Of course, the numbers of likes and A great tool for transparent and more than 10 minutes. The number of shares can greatly increase the number respectful community input is an questions can vary, but a good rule of of views. Also, Facebook is constantly online, map-based, comment tool. thumb is to aim for no more than 15-20 tinkering with their algorithms that The public can leave comments on questions. impact views. a Google map at a specific location. For a relatively small financial Custom categories can be created, commitment, paid Facebook such as parking problems, dangerous Balance Multiple Choice and advertising (boosted posts) can make intersections, recommended bike Open-Ended Questions routes, etc. The key benefit of the a huge difference in the number of A good survey will balance multiple views of a post. As part of a county- comment map is that the public can see comments from other people, so choice and open-ended questions. wide comprehensive plan, the i5Group Multiple choice questions are better to worked with county staff to develop it is a very transparent engagement tool. However, users cannot comment rank and prioritize certain responses, a Facebook advertising campaign while open-ended questions allow for to promote and raise awareness of specifically back to other comments, so there is an avoidance of the out- greater nuance in feedback. We often open houses and an online survey. provide an open-ended option (explain For approximately $500 in Facebook of-control comment threads often associated with social media. why) as part of a multiple-choice advertising, more than 53,000 question. Open-ended questions are impressions (views of the post) were a good way to balance a short survey made and almost 1,000 actions taken Online Surveys while also providing an opportunity (clicking to the website or survey). So, Online surveys, such as for more in-depth feedback. If someone at a per-action cost of approximately is in a hurry, they can quickly answer $0.50, the boosted post was more cost SurveyMonkey (a free online tool), can also be a very effective engagement the multiple-choice questions. Or effective than direct mail. Obviously, if they have more time, they can boosting every Facebook post would tool. However, a few tips can maximize the effectiveness of an online survey. provide additional feedback through quickly raise a community’s marketing the optional open-ended responses. costs. However, for selective posts for Frequently, one-third or more of key community messages, paid boosts Keep it Short respondents provide feedback through can be very cost effective. The shorter the survey, the better. the optional open-ended questions.

www.mocities.com 17 that can be easily understood. Hochschild, Bloom & Company LLP One criticism of online surveys is that the survey may Certified Public Accountants Consultants and Advisors not always capture a representational cross-section of the community since it is a self-selecting tool (unlike mailed Governmental Services or phone surveys that can ensure random distribution). Financial audits Policies and procedures However, we have found that online surveys can be fairly Fraud and forensic accounting Internal control reviews representational. It is also important to remember that an Employee benefits CAFR consulting online survey should be only one part of your community Budget assistance Interim support Auditing and assurance Monthly accounting engagement strategy and not a stand-alone effort. Another perception is that older residents may feel uncomfortable Chesterfield (636) 532-9525 Washington (636) 239-4785 www.hbclp.com with online surveys. However, in past surveys, we have found that the percentage of respondents over the age of 65 and 75 tend to be greater than their percentage of the community’s Make Sure the Survey Results are Easily population. Understood The above are just a few examples of successful digital engagement techniques. While digital engagement can never Too often survey results from services like SurveyMonkey fully replicate the respectfulness of a small meeting format, are presented in default formats that are not easily understood keeping in mind the three principles mentioned earlier can by residents. Be sure to take the time to analyze the results make a community’s engagement efforts more effective and carefully. Summarize the highlights of the survey in easy to trusted. read narratives, charts and infographics. There should be a balance between presenting all the results for the sake of Stephen Ibendahl, ASLA, AICP is the Principal of the i5Group, a transparency that can lead to information overload, versus consulting firm located in St. Louis, Missouri, specializing in community well-crafted summaries of the survey. Remember that planning, public affairs, and landscape architecture. He can be reached engagement is “two-way” communication. Results of the at [email protected] or (314) 265-3178. Follow survey should be presented back to the community in a way Stephen on Instagram at @VibrantstephenSTL.

Secure. Flexible. We Are Portable.

LAGERS provides secure retirement income to 20,000 800-447-4334 molagers.org members in Missouri's cities. Don't have LAGERS benefits? Visit us at Booth #1003 at the MML Annual Conference!

18 theReview July/August 2019 Thousands of Public Entities. Tens of Billions of Taxpayer Dollars. PROTECTED.

Safe, Smart, Flexible Solutions for Managing Public Funds. Across the United States, thousands of local and state governmental organizations use the Insured Cash Sweep®, or ICS®, and CDARS® services to access multi-million-dollar FDIC insurance through a single bank relationship, safeguard taxpayer money, keep the amount of their deposit in the community to support local lending, and eliminate the burden of ongoing collateral tracking. What could be easier? See if your bank offers ICS and/or CDARS, or find one of the thousands that do.

www.ICSandCDARS.com

Placement of funds through the ICS or CDARS service is subject to the terms, conditions, and disclosures in the service agreements, including the Deposit Placement Agreement (“DPA”). Limits apply and customer eligibility criteria may apply. In the ICS savings option, program withdrawals are limited to six per month. Although funds are placed at destination banks in amounts that do not exceed the FDIC standard maximum deposit insurance amount (“SMDIA”), a depositor’s balances at the relationship institution that places the funds may exceed the SMDIA (e.g., before ICS or CDARS settlement for a deposit or after ICS or CDARS settlement for a withdrawal) or be ineligible for FDIC insurance (if the relationship institution is not a bank). As stated in the DPA, the depositor is responsible for making any necessary arrangements to protect such balances consistent with applicable law. If the depositor is subject to restrictions on placement of its funds, the depositor is responsible for determining whether its use of ICS or CDARS satisfies those restrictions. When deposited funds are exchanged on a dollar-for-dollar basis with other banks in the network, the relationship institution can use the full amount of a deposit placed through ICS or CDARS for local lending, satisfying some depositors’ local investment goals/mandates. Alternatively, with a depositor’s consent, and in states where this is allowed by law, the relationship institution may choose to receive fee income instead of deposits from other banks. Under these circumstances, deposited funds would not be available for local lending. ICS, Insured Cash Sweep, and CDARS are registered service marks of Promontory Interfinancial Network, LLC. www.mocities.com 19 05/18 MML 85th Annual Conference MML 85th Annual Conference MML 85th Annual Conference Sept. 8-11, 2019 | St. Charles, Missouri Full Registration ($400) MML Keynote Address: • Grand Opening Reception Sam Glenn (2 drink tickets) • Keynote Presentation Attitude Changes Everything! • NEW! Coffee & Conversation Sam Glenn, attitude changes everything. At • Exhibit Hall Entry one time, Sam Glenn was barely getting by • Monday Box Lunch working odd jobs at night. He was negative, • Popcorn & Prizes depressed and sleeping in his car or on • Bacon & Business Meeting borrowed floor space. It was a series of • Awards Luncheon positive events from knocking over the legendary Zig Ziglar at a buffet to simple • Breakfast Buffet & Keynote cups of coffee with good friends that gave Sam what he calls a KICK IN THE ATTITUDE to Welcome Reception Sam Glenn turn his life around. Sam began working on Join us for a reception Sunday evening developing a more positive attitude. held in the Exhibit Hall. Network with As Sam's attitude changed, everything changed. He discovered renewed purpose, exhibitors and colleagues while enjoying happiness and humor. For the past 20 years, Sam has become regarded as one of the appetizers and drinks. most fun, entertaining and inspirational conference kick off speakers. Sam has been named "Speaker of the Year" on several occasions by meeting and event organizations and won two national awards for his training videos. In addition, Sam is a gifted artist Coffee & Conversation and author of 23 books that focus on personal and professional development. Sam NEW! Join us for a continental breakfast and his growing family currently reside in Carmel, Indiana. Monday before the Keynote address and network with exhibitors and fellow attendees. Wednesday Breakfast Keynote: Medical Marijuana: Popcorn & Prizes! Overview and Panel After the conclusion of sessions on The conference closing breakfast will provide Monday, join us for popcorn and beverages in the Exhibit Hall. At 4 p.m., attendees with the opportunity to learn about exhibitors will draw names for prizes. the regulations and licensing procedures Must be present to win. surrounding medical marijuana. The opening presentation will feature Lyndall Fraker, director, Medical Marijuana Program, Missouri Bacon & Business! Department of Health and Senior Services. Kick off Tuesday morning with breakfast Afterwards, panelists will include Mara Perry, and add your voice to important changes director of planning & development, Webster proposed to the MML policy statement. Groves; Eric Walter, general counsel, Mo-Cann Patrick Ibarra Co-founder/Partner Mejorando Group Trade Assoc; and Kenneth Heinz, attorney, Curtis, Heinz, Garrett and O'Keefe. Awards Luncheon Join us for lunch and to honor Innovation Award winners along with other award recognitions.

20 theReview July/August 2019 MML 85th Annual Conference MML 85th Annual Conference

Sunday, Sept. 8 Tentative Agenda 9 a.m.-4 p.m. CCFOA Advanced Academy Tentative Agenda 10 a.m. Golf Tourney - St. Peters Golf Club 12 p.m. Registration Tuesday, Sept. 10 1-3 p.m. Economic Development Grant 7:30 a.m. Writing Workshop Bacon & Business Meeting 9:45 a.m. 5 p.m. Nominating Committee (Open) CONCURRENT (4)

5:30 p.m. Nominating Committee (Closed) Planning & Zoning (MGI); Using QBS

4:30-5:30 p.m. New Attendee Reception to Hire the "Right" Design

5:30-7 p.m. Grand Opening Reception Construction Team; Cyber Security; Community Conservation Monday, Sept. 9 Opportunities 7:30 a.m. CCFOA Breakfast 10 a.m. Spouse event at Candle Fusion MCMA Breakfast 11:00 a.m. CONCURRENT (4) 8 a.m. Coffee & Conversation Public Works Contracting (MGI); 9 a.m. Welcome/General Session Pension Funding Basics; Beyond KEYNOTE: Attitude Changes Certification: Apprenticeship for Everything! - Sam Glenn Drinking Water & Wastewater; Update 10:30 a.m. Exhibitor Showcase - Exhibit Hall on Municipal Divisions of the Circuit Spouse Wine Tasting Tour Court 11:30 a.m. Box Lunch 12:15 p.m. Awards Luncheon/Showcase 1 p.m. CONCURRENT (4) 2-4 p.m. Mobile Workshop Fraud Awareness for Municipal 2 p.m. CONCURRENT (4) Officials (AMGI); How a Small Town in Sunshine Law (MGI); Wayfair; Missouri Became a Manufacturing Invasive Plant Control in Muni's; Oasis; Chump Change CAN Save Public-Private Partnerships: Examples Lives!; Building a Stronger Financial & Opportunities Future for City Utilities 3:15 p.m. CONCURRENT (4) FLASH SESSIONS (20 min) - Exhibit Hall How to Avoid Internet Trolls & Other Why Vulnerable Populations Need Forms of Effective Community Compassionate Cities (1 p.m.); How to Engagement (AMGI); Planning for

Prepare Before a Disaster Strikes (1:30 p.m.) Aging Infrastructure Needs with Your 2:15 p.m. CONCURRENT (4) Water Rates; FMLA (CCFOA session); Missouri Economic Development GFOA session Alphabet Soup (MGI); Creating 6 p.m. Reception Diverse Candidate Pools; Your 7 p.m. Annual Banquet Metropolis: Super Powers and

Kryptonite (CCFOA session); MCMA session Wednesday, Sept. 11 FLASH SESSIONS (20 min) - Exhibit Hall Missouri on the Move...Training Session (1 7:30 a.m. Breakfast Buffet p.m.); Blueprint to an Autism Friendly City 8 a.m. KEYNOTE: Medical Marijuana (1:30 p.m.) Overview followed by a panel 3:30-4:30 p.m. Popcorn and Prizes - Exhibit Hall discussion 4 p.m. Exhibitor prize drawings 10 a.m. Conference Adjourned 5 p.m. St. Charles CVB event

www.mocities.com 21 MML 85th Annual Conference MML 85th Annual Conference

Don’t Miss These Events! MML Annual Exhibit Hall Conference Hashtag: Sunday, Sept. 8: 5:30-7 p.m. #MML19 Monday, Sept. 9: 10:30 a.m. - 4:30 p.m.

More than 145 firms bring you the latest services tailored for local government success. In addition, several brief educational sessions will take place in the Hall on Monday. Exhibits open Sunday evening during the Grand Opening Reception and close Monday afternoon with the Popcorn & Prizes party. Attendees must have a name badge to enter.

MML 8th Annual Scholarship Golf Outing Join us for the MML Scholarship Golf outing on Sunday, Sept. 8, 2019. The four-person scramble tournament will be held at the St. Peters Golf Club at 10 a.m. Proceeds benefit the scholarship program established by the MML Board of Directors to assist those employed in municipal government with furthering their education. Separate registration is required. Register online at www.mocities.com. Event Contact: Tony Russo at (314) 435-3779 or email [email protected]

Reception, Annual Banquet and Entertainment Tuesday, Sept. 10, 6 p.m. Ticket Price: $50 Join us for a reception Tuesday evening prior to the annual banquet. Enjoy appetizers and an open bar while listening to light background music. The banquet includes a steak dinner and the evening's entertainment. Annual Banquet Entertainment: Buckets N Boards Buckets N Boards: Comedy Percussion Show is an incredibly fun, funny and interactive show that has delighted audiences of all ages worldwide! It is a show chock full of amazing percussion, hilarious comedy, and an incredible variety of musical talents. Buckets N Boards performs shows in Branson, MO, at Dick Clark’s American Bandstand Theatre through the spring and summer, and is one of the most requested Headline Acts for Disney Cruise Line, and tours throughout the US and Canada for theatrical performances and corporate events.

22 theReview July/August 2019 MML 85th Annual Conference MML 85th Annual Conference

O.A.S.I.S. Food Pantry Can Food Drive Competition Sunday, Sept. 8 - Monday, Sept. 9

Join your fellow attendees for a friendly competition to stock the St. Charles County O.A.S.I.S Food Pantry. There will be a drop-off location near the MML conference registration desk. The competition will be between the seven MML regions. The winner will be the region with the most goods/donations collected by end of the day Monday. A shopping list can be found on the League website on the Annual Conference registration page.

Mobile Workshop Tuesday, Sept. 10 2 - 4 p.m. Price: $10

You may have heard about some of the big brands like Amazon and FedEx adding St. Peters addresses to their list of facilities, but the City’s FasTrac economic development efforts go way beyond just the big names. Take this tour and see how St. Peters is incorporating its fantastic lifestyle amenities to FasTrac solid results for all kinds of businesses. You will start off at 370 Lakeside Park and RV campsites that boasts guests from all 50 states and several foreign countries and then move on to the Premier 370 Business Park and the more than 2 million s.f. of new businesses. Your tour will end with a reception at the City’s newest amenity, the renovated St. Peters Golf Club and beautiful Water’s Edge Banquet Center. Learn more about how you can incorporate your City’s recreational and lifestyle assets into economic development drivers. A bus will be provided to take you on the tour and return you to the starting point. Light refreshments will be served.

St. Charles CVB Event Monday, Sept. 9 5:30 - 9 p.m. Location: Foundry Art Centre

The Foundry Art Centre was once a train car factory in the 1920s and is now renovated into an interactive art center with studio artists, education and exhibits. Just a few steps away and you can enjoy the charming historic Main Street. The city of Saint Charles welcomes the Missouri Municipal League for a fun-filled evening featuring a live show with smash hits everyone will know. Join us at the Foundry Art Centre with plenty of food, drink and connecting with your MML friends. Enjoy giveaways and Saint Charles treats throughout the evening (must be present to win). Discover Saint Charles — an adventure 250 years in the making!

www.mocities.com 23 MML 85th Annual Conference MML 85th Annual Conference

MML Nominating Procedures

The governing body of the Missouri Municipal League other nominations may be made by petition signed by at least consists of the president, vice president, all past presidents 10 municipal officials representing at least 10 municipalities. who continue to hold elective office, 12 board members The petition provision provides an open process within which who are elected municipal officials and five board members interested municipal officials may challenge the Committee's who are appointed municipal officials. The Bylaws require nominees. there be at least one board member from each of the nine The Nominating Committee determines which members of Missouri Congressional Districts, and no municipality can the slate may be contested by the petition without jeopardy be represented by more than one board member (except to the requirements of the Bylaws for the composition of the officers and past presidents). Board members are limited to board. The vote in any contested election is by written ballot, not more than two consecutive full terms. Officers (president and each member city present has one vote. and vice president) shall have served not less than one year on the board. The board of directors and membership have adopted an open and accessible nominating procedure. Municipal At the Annual Conference, nominations for president, vice officials are encouraged to communicate suggestions to president and board members are made by a Nominating the Nominating Committee directly or through League Committee of not more than 11 municipal officials appointed headquarters. The committee members solicit input at the by the president. The Committee holds an open session to Annual Conference (where they are easily identified by explain the nominating procedures and to allow delegates to ribbons) and at the open meeting of the Committee. Your suggest names for nomination. The Committee then meets in MML nominating process is open and easy, but it is up to executive session to prepare a slate of nominees. At least 24 you to use it. hours before the Business Meeting, the Committee posts the slate of nominees. Within 10 hours of the Business Meeting,

Previous Attendee Comments ...

"I love walking away with the feeling that I have learned something and can take that back to my city/community and share that info."

" Best one yet! Glad I made time for it!"

"Excellent speakers and topics. This is one of my favorite conferences because I always come away with new information to help our city."

24 theReview July/August 2019 MML 85th Annual Conference MML 85th Annual Conference

Platinum Sponsors NLC Service Line Warranty Program Burns & McDonnell

Gold Sponsors Stifel Curtis, Heinz, Garrett & O'Keefe PFM Strategic Government Resources PeopleService, Inc.

Silver Sponsors Gilmore & Bell, P.C. Trane U.S. Inc. General Code Missouri American Water Company CTS Group AT&T Municode Institute for Building Technology and Safety (IBTS) MoDNR Brownfields/Voluntary Cleanup Program George K. Baum & Company Piper Jaffray & Co. Lauber Municipal Law, LLC Connell Insurance, Inc. Missouri Department of Conservation MIRMA American Fidelity Cochran Ollis/Akers/Arney Insurance & Business Advisors

www.mocities.com 25 MML 85th Annual Conference

2019 Resolutions Committee

The 2019 Resolutions Committee of the Missouri Municipal League will Download the MML meet prior to the Conference on July 24 to consider the recommendations Mobile App for of the four separate policy committees. The report of the Resolutions Committee will be made to the delegates at the business meeting during Conference schedules, the Conference. Any municipal official desiring to have a specific topic maps, exhibitors, considered should submit a proposed resolution to League headquarters sponsors, handouts and as soon as possible. Any resolutions brought directly to the Annual more! Conference must be submitted 24 hours before the annual business meeting with copies (200) provided to the League’s president, the Scan the QR code below resolution’s chair and the executive director. or search "Missouri The statements recommended by the Resolutions Committee and Municipal League" in approved by official vote of the League’s membership will become the your app store! “Municipal Policy Statement” for 2019-2020. This policy will provide the guidelines for the legislative program of the League, and direct the activities of the League’s staff during the 2020 session of the General Assembly. Mayor Ken McClure of Springfield has been appointed chairman of the Resolutions committee for 2019.

Partner with us for greater control Over Day-to-day Operations

On-site, licensed operators

High-skilled professionals experienced in finding solutions

Reduced liability resulting from diligent safety practices

Guaranteed regulatory compliance

Terry Merritt Director of Marketing/ Business Development 573-880-1706 [email protected]

AllianceWater.com

26 theReview July/August 2019 MML 85th Annual Conference KEYNOTE Review by Sam Glenn

SHARE YOUR POPCORN

It was well over 15 years ago when I was waiting to board leaned over to people sitting on both sides of him and offered my flight at the airport in Atlanta. The gate agent had just some of his popcorn. I even heard him say, “You need to try announced that boarding would begin in 10 minutes. As I some of this … it will change your life!” sat waiting, I began to smell a familiar and delightful aroma And then it hit me, he was sharing more than just popcorn. – POPCORN! He was sharing something special to him, something positive, I have a popcorn radar. Some guy in a really nice suit and something meaningful. And when you add up all the walked into the gate area and what he held in his hand was wonderful things that are meaningful to us – our positives, the holy grail of snack foods - a freshly popped box of buttery our stories, strengths, skills, heart and talents – you discover and lightly salted popcorn. When he sat down, he leaned the sum total of our best. Some call it greatness, but I call it back, loosened his tie, opened the box of popcorn and before our POPCORN. That is what it means to share your popcorn diving in, he smiled big. It was like he had a long day and now – giving the best of who you are, where you are and with it was time to relax, chill and enjoy a taste of heaven. When what you have. I saw him smile at the popcorn, my thought was, “Yeah … Popcorn has a special meaning to me. I remember when that guy knows exactly what popcorn is all about!” I was growing up, mom and dad would make our family Then he did something very interesting. He unselfishly popcorn. It was always a big deal in our house. My parents

www.mocities.com 27 made popcorn the old fashion way. They would put a big or our personal life. When we share our gifts, we create kettle type pot on the stove, pour in some oil, add the popcorn beautiful stories that stay with others. When you share your kernels and begin shaking the pan over the heat. Minutes popcorn in business or at work, you communicate better, later, the captivating smell would fill the house. lend a hand, give encouragement, and bring a room to life Mom would pour the popcorn into a big bowl, and with enthusiasm. as soon as she put it in the middle of our family room, it While I love to eat popcorn, the idea of sharing our brought everyone together. That was one of my first lessons popcorn (the best of who we are – our greatness) can be with popcorn, it brings people together. However, I also exactly like what the guy at the airport sharing his popcorn remember those being fun times – happy times. Popcorn said, “life changing.” moments create lasting memories and experiences. The I believe we all want to know that who we are and what same is true when we share our greatness in business, work we do makes a positive contribution. And I am telling you it does. Sharing your popcorn daily isn’t hard and you don’t need much to do it.

What Is Your Popcorn? Your popcorn is the expression of your greatness. Sharing your popcorn is giving the best of who you are, where you are, and with what you have. So many people complain about who they are not, or what they don’t have or that they are not SERVING MISSOURI MUNICIPALITIES SINCE 1966. gifted enough. That kind of thinking is rotten eggs. Don’t buy 5201 Johnson Drive, Suite 415 | Mission, Kansas | 66205 into that kind of thinking. The little things we do matter. Sharing a smile, lending a hand, saying thank you, holding a door open – those are little

“The things that separate Bartlett & West are the personnel, their attention to detail, and the amount of time they invest in each project to ensure a quality product. The staff is exceptional.” Drew Bontrager, Director of Public Works Cameron, Missouri

Jefferson City Kansas City Lee’s Summit Springfield St Louis Rebuilding Prospect Street in Cameron, Missouri with (888) 200-6464 www.bartlettwest.com new storm sewer, surfacing and sidewalks.

28 theReview July/August 2019 things that are a big deal. Your popcorn is your attitude, your strengths, your gifts, your spirit, your wisdom and what makes you unique. Your popcorn is your own personal brand. It’s your mission, purpose and passion. Sharing your popcorn can create the elements of love, joy, time, patience, hope, Recruitin encouragement, inspiration, enthusiasm or happiness. Assessin and Your popcorn can be a unique strength, like listening, communication, empathy, evelopin integrity or being detailed and organized. Executive Recruitment Your popcorn can be one word – nnovative Interim Services inspirational, caring, compassionate, Leadership Development encouraging, loyal, kind, awesome. ollaborative Live & Online Training Your popcorn can be a passion or expertise about a specific subject - health, Autentic Project Management fitness, food, positive thinking, leadership, Consulting parenting, art, music, sports – anything! Leaders governmentresource.com It can be a story about hitting rock bottom and how you turned your life around, and who you became in the process. Your popcorn can be your education, talent or a developed kids and I love being a dad and want to be around for them. skill. So, I found a great doctor and a group of people who didn’t feed my fear, but rather they empowered me to change for Your popcorn is the culmination of meaningful stories, the better. They shared their popcorn and instead of feeling experiences and life lessons that make up the best of who helpless, alone and worried, I feel empowered, focused and you are today. Recognizing your popcorn is an opportunity willing to make better choices that reward my body and my to look within yourself and acknowledge what is great about relationships and work. That is the power of sharing your you and what you have to offer. popcorn. It really does change things and make a difference. If there is one thing I have learned about people who You have popcorn galore – greatness within you! share their popcorn, they are the music makers, the problem solvers, the first responders and the superheroes who work I hope these words encouraged you to see a greater value hard to change the world and make it a better place. They in who you are and what you have to offer. Sometimes we accomplish this by doing the small things with a big heart. need to pause and take an inventory of what we have instead They care! The don’t keep all the popcorn to themselves, of complaining about what we don’t have. Remember, use they share it. the best of who you are, where you are and with what you have and that is how you share you popcorn. All this talk I want to encourage you to share your popcorn because it of popcorn, I am going to go make some for myself and the makes a difference. And, who knows, it may not change the family! world, but what if it changes one person’s life? Sam Glenn is an award- Recently, I was diagnosed with Type 2 Diabetes. I am not winning motivational speaker, sharing this to start a pity party because they don’t serve author and performance artist popcorn at those parties. I am sharing it to be real with you, and lover of popcorn. Learn more I was scared. I have struggled with my weight for years, at www.SamGlennBooks.com. because when you travel a lot like I do, you work all day and forget to eat. I would get to my hotel room at the end of the Hear Sam Glenn in person when you day, decompress and feel starved. I would over eat before attend the MML Annual Conference going to bed and after 10 years of that, it caught up with me. Keynote Presentation Sept. 9, 2019, My legs started going numb and I remembered my grandpa in St. Charles! lost his leg because of diabetes. I started to feel faint and a laundry list of other things. I was scared and you could see it on my face and feel it sitting next to me. I am a dad with 3 little

www.mocities.com 29 Follow MML!

www.twitter.com/mocities

A law firm dedicated to the practice of municipal law. www.facebook.com/mocities

Contact Joe Lauber for your day to day or special project needs 816-525-7881 or [email protected] www.laubermunicipallaw.com

www.linkedin.com/company/ The choice of a lawyer is an important decision and should not be based solely on advertisements. mocities www.mocities.com

30 theReview July/August 2019 LOCAL GOVERNMENT Review by Harold Selby

Welcome To Local Government! Lessons learned as a state elected official and a city administrator.

I was elected to the Missouri House of Representatives successful. A good city clerk will keep you, as an elected in 1998. I represented a portion of Jefferson, Franklin and St. official, out of trouble. Louis Counties. After serving four terms, I learned a lot about • Hire a city attorney that specializes in municipal law. The Missouri. My city (Pacific) liked me so much that when I was laws are constantly changing, and you need to have an term limited, the City hired me as its city administrator. I want attorney that understands how this will affect your city. to share some important lessons I learned from my experience as both a state elected official and city administrator that may • Your city administrator should be a people person. benefit local elected officials: They will be working to diffuse not only constituent problems but those with employees as well. My hat is First, if you represent a municipality, you have only one off to the people who choose to dedicate their talents to organization speaking up for you – the Missouri Municipal this occupation. League. While some areas in Missouri have local leagues or lobbyists to represent them, MML is the go-to source for what • Let your managers manage. Please try to stay out of affects local government throughout the state. As a Missouri the day-to-day operations. I was fortunate to work for State Representative, I met with MML often, and they explained mayors that respected that. how different legislation would affect my communities. The • The most important resource you have as a city is MML representative would track legislation for me and let your employees. Give them the tools and equipment me know when a good piece of legislation would be bad for they need to do their jobs. Just as a bulletproof vest is my area. important for your police officer, so is the right safety There are times when your state representative or senator equipment for your other departments. My biggest will vote on legislation that is bad for your city. Remember, they fear in my years as a city administrator was that one of work for you. If you do not like the way your representative my employees would not be able to go home. All your or senator is voting or helping your town, then run against employees do dangerous work. The utility clerk at the them. I attended my city’s meetings, passed legislation that benefited the city and tracked grants for them making their way through the bureaucracy in Jefferson LET’S WORK City. You should expect the same of your Representative. TOGETHER TO There are several policy committees that produce the Missouri Municipal League booklet we as state legislators received each STRENGTHEN year. If you are a mayor, alderperson or council member, add your voice and join COMMUNITIES one of these committees. You also need to be IBTS is a nonprofit in frequent contact with your representative organization built on and senator. government partnerships with the goal of strengthening As a representative in the legislature, communities. we would take two years to solve a problem. However, after being on the job as a city administrator I found we had two hours to solve problems. Visit us at www.ibts.org • I believe the most important city We provide: employee is the city clerk. I worked • Administrative Services • Flood Plain Management • Organizational Assessments with two of the best, Kim Barfield • Building Department • Grant Acquisition and • Planning and Zoning in Pacific and Sarah Wheeler in St. Services Management • Resilience Services James. If you have a good city clerk, • Community Development • IT Assessments • Stormwater Management do all you can to make that person

www.mocities.com 31 front window is as vulnerable as the lineman on the pole. great folks. I would have never chosen this line of work but am Anything can happen. so glad it found me. The fulfillment was in seeing how much • Cities are finding it harder and harder to find good improvement was achieved and the dedication of the people employees. If you have them, you need to pay them a who make local government work. good wage. They will make your job as an elected official so much easier. • Grants, Grants, Grants! If you don’t have them, start applying. Your staff needs to be searching for grants. Harold Selby started his public service as a volunteer firefighter You can work with your local planning agency or hire and EMT with the Eureka Fire District. After a four-year term on the a grant writer if you don’t have anyone on staff. With Jefferson County 911 Board of Directors, he successfully ran for state grants obtained for the cities of Pacific and St. James, representative. In 2005, Selby was hired by the city of Pacific as city these communities were able to accomplish projects that administrator, serving for 10 years before moving to the city of St. would not have otherwise been completed. It is not too James to serve as their city administrator until his recent retirement. difficult, and Missouri state agencies are very helpful. • The Missouri Municipal League sends out grant information frequently. A grant recently released was the Volkswagen Trust Fund. A city could receive up to 50% of the cost of a new truck. We took advantage of this in St. James and are replacing three very old, worn out trucks. When I drive through my community, I look around at all the projects that grants helped complete. I think of the hundreds of jobs created by getting a Community Development Block Grant (CBDG) grant for factory infrastructure. I see the many sidewalks and streetlights, new streets and trails. There is a grant available for so many of your community’s needs. I have had a great career and was able to work with some

Solving for aging infrastructure can be a puzzle. We can be part of the solution.

Join the more than 500 winning communities who have brought the NLC Service Line Warranty Program to their city.

• Provides residents with affordable coverage to cover the often high cost of repairs to broken or leaking water or sewer service lines • Offered at no cost to the city • Offers a revenue sharing component to help fund city programs • Uses local area contractors

Happy Residents. Happy Cities. Everybody wins. Now it’s your move. Contact us: www.utilitysp.net • [email protected] • 866-974-4801

32 theReview July/August 2019 B:9.25” T:9” S:8.25”

ARCHITECTS DESTINATIONS PLANNERS

Creative. A network platform there when you need it most. FirstNet, Built with AT&T, offers the highly secure connections that law enforcement Effective. and municipal entities need. That’s why more than 7,250 public safety agencies have already subscribed. FirstNet – purpose built for public safety. T:10.75” B:11” Innovative. S:10”

Get the facts at FirstNet.com ST. LOUIS WWW.PGAV.COM KANSAS CITY First to respond. ©2019First AT&T Intellectual Property.to FirstNetget and the through.FirstNet logo are registered trademarks of the First Responder Network Authority. Introducing FirstNet, the exclusive communications system built for ﬁ rst responders.

As a fi rst responder, you know that one second can make the diff erence between life and death. That’s why, through collaborative conversations with you, we’ve created FirstNet. FirstNet utilizes the power of preemption, which gives fi rst responders a “fast lane” to connect to the information they need every day, in every emergency. It’s the indispensable wireless tool that will save time, so you can save lives.

Get the FirstNet facts at FirstNet.com

©2018 AT&T Intellectual Property. FirstNet, First Responder Network Authority, and FirstNet logo are registered trademarks and service marks of FirstNet, an independent authority within the U.S. Department of Commerce. All other marks are the property of their respective owners. FIRST NET PRINT Q1 - GOVERNMENT CREATIVE - COMPOSITE NO. 6 - 9" x 10.75" 726697-6/ABU ENT M8 5142 #2089 A.C. Filename: 726697-6_GOVT_First_Net_Print_Q1_2018_LG_9x10_75_V1.indd

CLIENT: BBDO Atlanta AT&T Entertainment Group PRODUCT: First Net Print Q1 2018 - GOVERNMENT - COMP 6 Agency Job Number: ABU ENT M8 5142 Cradle Job Number: 726697-6 JOB#: P00007280 SPACE: FULL PAGE 4/C Proof #: 1 Path: EG-PLUS-NY:Volumes:EG-PLUS-NY:EGPlus_Departments:Print:A‚ÄîF:BBDO:ATT:726697-6_ Created: 2-7-2013 4:10 PM BLEED: 9.25” x 11” GOVT_First_Net_Print_Q1_2018_LG_9x10_75:726697-6_Mechanicals:726697-6_GOVT_First_Net_Print_Q1_2018_ Saved: 1-18-2018 12:54 PM TRIM: 9” x 10.75” LG_9x10_75_V1.indd Printed: 1-18-2018 12:54 PM SAFETY: 8.25” x 10” Operators: angelique_perian / Perian, Angelique Print Scale: None GUTTER: None PUBS: None Ink Names: Cyan OOH Scaling Info: Fonts: Helvetica Neue Regular, Medium ISSUE: None Magenta Build Scale: 100% Brooklyn Book TRAFFIC: Dorothy Gallardo Yellow Final Safety : 10” H x 8.25” W Gotham Condensed Book, Medium ART BUYER: None Black Final Viewing Area : 10.75” H x 9” W Gotham Book, Medium ACCOUNT: None Final Trim : 10.75” H x 9” W Gotham Book Regular RETOUCH: Steve Lakeman/Erwin Brown/Daniel Finn Final Bleed : 11” H x 9.25” W Arial Bold, Regular PRODUCTION: Michael Musano/Len Rappaport ART DIRECTOR: None COPYWRITER: None Ink Density: WHOO HOO! Page: 1 of 1

IMAGES: GettyImages-142021226.tif CMYK 468 ppi, -469 ppi linear_reverse_8.5x11.eps firstnet_horz_atr_r_blk_cmyk.eps CMYK Hi Res Artwork

www.mocities.com 33 LOCAL GOVERNMENT REVIEW: Advice

What is the top advice you would offer for a newly elected official to serve their community successfully?

"Never forget why you are there in the first place and it’s very simple ... to serve the people that elected you and the city as a whole. You have to be committed to put in the time and make tough decisions which sometimes might not please some people."

~Mayor Carson Ross, Blue Springs

Mayor Carson Ross

"Own your position and the authority/responsibilities it entails. Always conduct yourself with civility and be responsive to constituents and staff.

Never hesitate to ask questions to understand the technical, budgetary, logistical, legal and popular perspectives on various topics.

Communication is key to good governance. Provide for full transparency and citizen input via multiple media platforms Deputy Mayor Nancy Luetzow regarding proposed changes to existing codes/programs. Good governance relies on broad citizen engagement PROUDLY SERVING to advance the common welfare Missouri Municipalities Since 1928. and achieve shared goals. Focus on local issues, but also work George K. Baum & Company has been helping Missouri municipalities raise capital for facility with regional and state officials improvements and new construction for nearly for the general betterment of our 90 YEARS. citizens, communities, economies and the environment." CONTACT US AT 800-821-7195 ~Deputy Mayor Nancy Joe Kinder, [email protected] | Michael Short, [email protected] Luetzow, Kirkwood Missouri Public Finance Public Missouri

34 theReview July/August 2019 WE KEEP Mayor Luge Hardman

"Always answer the phone or email. COMMUNITIES People want to be heard. Even if FLOWING the answer is not what they want Missouri American Water is proud to to hear, they have been listened sponsor the Missouri Municipal League to and that is important to them. and to invest $80–$130 million annually Communication is paramount in our 160 communities. WE KEEP LIFE FLOWING™ in local government. Be open to suggestions and give their ideas some thought. Do not dismiss them out of hand.

I wish I had known how invested I would become in the welfare of the citizens. Sometimes I feel like the mother of 6,000 people. It took me some time to realize that whether you are a council member or the mayor, you hold an important position in your community and people rely on you for a decision or a response. Be that person they respect, no matter the reply you give." ~Mayor Luge Hardman, Waynesville

"Grow yourself as a leader by reading books from great leaders. My favorites, that are by John Maxwell, include: • The 21 Irrefutable Laws of Leadership. • Everyone Communicates, Few Connect: What the Most Effective People Do Differently • Developing The Leader Within You

• Attitude 101: What Every Leader Needs to Know Also, BELIEVE IT when someone says you cannot make everyone happy and you Mayor Debra Hickey cannot solve every problem no matter how hard you try. Do the best you can; stay true to your principles and convictions; don’t take things personally; and keep smiling."

~Mayor Debra Hickey, Battlefield

www.mocities.com 35 LOCAL GOVERNMENT Review

2019 Elected Officials Training Conference

More than 250 local elected and appointed officials gathered in Columbia, Missouri, June 6-7, 2019, for the 2019 MML Elected Officials Training Conference. This Conference covers the most important topics that a municipal official faces, while sharing the latest developments that keep more experienced officials up to speed. It is an important event each year, equipping local officials throughout the state with the tools they need to strengthen their communities. Topics included personnel law, leadership, conducting city business, revenue sources, Missouri Sunshine Law and more.

36 theReview July/August 2019 www.mocities.com 37 MEMBERS' Notes Leadership Award MML Calendar of Events Congratulations to David Slater, mayor July 2019 of Pleasant Valley, honored recently with a leadership award from the Mid- 12-14 ��Missouri Municipal Attorneys Association Summer Meeting, Osage Beach, Missouri America Regional Council, a group 23 ��MML Webinar: Medical Marijuana Implications for Employment promoting cooperation and progress in nine Missouri and Kansas counties 24 ��MML Resolutions Committee Meeting in the Kansas City metropolitan area. 24-25 ��Get Plugged In: Downtown Revitalization, St. Louis, Missouri Slater was recognized for his work in 25 ��MML West Gate Civic Leadership Award Banquet, Lee's Summit, education, regional transportation Missouri and his continuing efforts to promote 25 ��MML Pop-up Training For Municipal Officials, West Plains, Missouri cooperation between Missouri and 30 ��MML Pop-up Training For Municipal Officials, Aurora, Missouri Kansas in economic development issues. August 2019 6 ��Election Day In recognizing Slater, it was noted he 13 ��MML Webinar: NLC Service Line Warranty Program: Benefits to Cities is mayor of a small city in Clay County, 16-17 ��MML Board of Directors Meeting, Columbia, Missouri “but has a statewide sphere of influence.” He is serving his eighth term as mayor September 2019 of Pleasant Valley and has chaired the 1 ��Deadline to set property tax levies Metro Mayors Caucus for six years. 4-6 ��Governor's Conference on Economic Development, St. Charles, Missouri Call For MML Board Members 8 ��MML Annual Scholarship Golf Tournament, St. Charles, Missouri If you would like to be considered for 8-11 ��MML Annual Conference, St. Charles, Missouri the MML Board of Directors, please 9-11 ��Missouri Highway Safety and Traffic Blueprint Conf., Columbia, Missouri send a letter of interest to Mayor Carson October 2019 Ross, Nominating Committee Chair, at League headquarters: Missouri 1 ��MML Central Region Meeting, Marshall, Missouri Municipal League, 1727 Southridge 24 ��MML West Gate Region Meeting, Riverside, Missouri Dr., Jefferson City, MO, 65109. You may 29 ��MML Southwest Region Meeting, Ash Grove, Missouri also email Richard Sheets at RSheets@ Find more events and details on www.mocities.com and in the MML monthly e-newsletter. mocities.com or send a fax to 573-635- 9009. The Nominating Committee will meet in open session at the start of the Outstanding Services MML Annual Conference in St. Charles During Missouri’s Local Government Week in April, the Municipal League of Metro on Sunday, Sept. 8, 2019, to hear from St. Louis conducted a survey to highlight the outstanding services provided by interested candidates. Prior experience St. Louis metro municipalities. More than 2,100 people voted for their favorite serving on MML policy committees police department, fire department, public works department, recreation center and other involvement with MML may and parks. Winners were recognized at the Muni Awards in May. The winners are: be considered. The Committee will propose a slate of candidates to be Favorite Recreation Center: City of Ballwin voted on by MML members at the MML Favorite Parks: City of Jennings business meeting on Tuesday, Sept. 10, Favorite Public Works Department: City of Manchester 2019. Favorite Police Department: Eureka Police Department Favorite Fire Service Provider: Maryland Heights Fire Protection District

38 theReview July/August 2019 MRSC solved the puzzle Éwhile others are still Þguring it out.

Rating for Solving the Puzzle

Missouri Rural Services Corp. Missouri Rural Services Workers’ Compensation Insurance Trust P.O. Box 104268, Jefferson City, MO 65110-4268 800-726-9304 www.missouriruralservices.com