24 Ways to Drive Leads & Build YOUR Sphere of Influence with Kvcore

24 Ways to Drive Leads & Build YOUR Sphere of Influence with kvCORE

Below are 24 different methods to drive leads, build YOUR Sphere of Influence (SOI), and grow your business. Each section is equally important. It may help to think of this as a recipe for success and each item within the sections is an ingredient that will make the whole dish more delicious and satisfying. This content is designed to help you start leveraging kvCORE to drive business. Bon appetit!

● Section 1: Build Your SOI by Importing Leads & Contacts ○ Be proactive and gather your Sources (LinkedIn, Outlook, Facebook, etc) ■ Set reminders to yourself to pull new reports each quarter from sources such as LinkedIn, Facebook, etc so your SmartCRM is up to date ○ Import the leads & contacts - Let us do the ‘heavy lifting’ of Imports while you’re handling daily business ■ This free service* allows you the ability to partner with a kvCORE Lead Configuration Specialist (LCS) instead of you having to handle DIY Lead Imports ● To make an appointment with an LCS click here ● The Lead Configuration Specialist service is available via the Admin (Broker) Dashboard only* ■ PRO TIP: Use Status and Hashtag to further define the type of contact for easy sorting. This will allow the Smart CRM Filter to help you locate niche, targeted groups of contacts

# Quick Description kvCORE Tools Used How to do it

1 Importing Leads & Contacts Lead Configuration Have kvCORE Import Your Leads FOR YOU Specialist (LCS) Click here to book an appointment with a lead configuration specialist Book Appt with LCS DIY Import via CSV File Imports Connecting Zillow Tech Connect to kvCORE Hashtags Connecting Lead DropBox (Realtor, Trulia, any email forwarding lead source directly into kvCORE) Status How to Manually Add a Contact Redirect Lead Sources Importing Leads & Lead CPR How to Add/Create Hashtags

2 Add LinkedIn Contacts to SOI Lead Configuration Get LinkedIn Instructions Specialist (LCS) Have kvCORE Import Your Leads FOR YOU Book Appt with LCS Click here to book an appointment with a lead configuration specialist Imports DIY Import via CSV File Hashtags Status Redirect Lead Sources

24 Ways to Drive Leads & Build YOUR Sphere of Influence with kvCORE

3 Add GMail Contacts to SOI Lead Configuration Specialist Get GMail Instructions (LCS) Have kvCORE Import Your Leads FOR YOU Book Appt with LCS Click here to book an appointment with a lead configuration specialist Imports DIY Import via CSV File Hashtags Status Redirect Lead Sources

4 Add Facebook Contacts to SOI Lead Configuration Specialist Get Facebook Instructions (LCS) Have kvCORE Import Your Leads FOR YOU Book Appt with LCS Click here to book an appointment with a lead configuration specialist Imports DIY Import via CSV File Hashtags Status Redirect Lead Sources

5 Add MLS Prospects into SOI Lead Configuration Specialist If you have MLS prospects, download them and import into your Smart CRM (current contacts within MLS (LCS) Have kvCORE Import Your Leads FOR YOU download) Book Appt with LCS Click here to book an appointment with a lead configuration specialist Imports DIY Import via CSV File Hashtags Status Redirect Lead Sources

6 Add Outlook Contacts to SOI Lead Configuration Specialist Get Outlook Instructions (LCS) Have kvCORE Import Your Leads FOR YOU Book Appt with LCS Click here to book an appointment with a lead configuration specialist Imports DIY Import via CSV File Hashtags Status Redirect Lead Sources

7 Configure Zapier Zapier (API) Configure Zapier Integration (this will come in handy when you get into advanced tactics for driving leads within Section 3)

Zapier is an app that helps bridge data from our resource to another. This will allow you to set up information on social media such as Facebook for lead generation, and have the new leads flow directly onto your dashboard

24 Ways to Drive Leads & Build YOUR Sphere of Influence with kvCORE

By now you have taken the steps of building the Smart CRM foundation within kvCORE by taking the steps of using our Lead Configuration Specialist or completed a DIY lead import, as well as connected your email lead forwarding sources directly into kvCORE. Section 1: Build SOI by Importing Leads and Contacts helps you build that strong foundation of your SOI and lead sources. Section 2: The Basics of Lead Generation, helps you continue building those segments.

● Section 2: The Basics of Lead Generation ○ Build Your Sphere of Influence by Continually Growing Your Pipeline ■ The following techniques use different tools within kvCORE you can employ for lead generation ■ These can be used for Organic (free) lead generation or DIY Pay Per Click lead generation ○ The working knowledge & execution of these techniques will prepare you for Section 3: Advanced Tactics for Driving Leads

# Quick Description kvCORE Tools Used How to do it

1 Use Open House App for Buyers & kvCORE Open House App for ● Make sure Open House campaign is turned on and triggered by hashtag ‘openhouse-attend’ Sellers Google Play ● Download the Open House App kvCORE Open House App for ○ kvCORE Open House App Tour iTunes ● Setup a new Open House and include hashtag (needed for Filter in Smart CRM) Hashtags ○ All attendees will be automatically tagged with #openhouse123456 (open house and Smart Campaigns mls # of open house attended) Smart CRM Filters ● Run your Open House ● Use Filters in Smart CRM to locate contacts ● Open House Marketing & Lead Generation Tactics ● kvCORE Top 10: Open Houses with kvCORE

2 Leverage Listings to gain Landing Pages ● Create lead generating landing page homeowner information kvCORE Top 10: Hashtags ● Use image for recently sold property Smart CRM Filters ○ Image must be a link you have permission to use or own ○ or Upload your own custom image ● Link people to either ○ A) normal valuation page (sell tab on domain) ○ or B) seller squeeze for targeted area ● Target ad for home owners within 1-2 miles of recently sold property ○ If running paid PPC ad within Facebook (for example) ● kvCORE Top 10: Leveraging Listings with kvCORE ● Use Filters in Smart CRM to locate contacts 3 Single Property IDX Squeeze Page IDX Squeeze Pages ● Create squeeze link for a single property

24 Ways to Drive Leads & Build YOUR Sphere of Influence with kvCORE

kvCORE Top 10: Hashtags ○ Be sure to build a Hashtag into the Squeeze Page for easy identification of contacts Hashtags who responded Smart CRM Filters ● Copy link created ● Post link to social media/s of choice ● Use Filters in Smart CRM to locate contacts within Smart CRM 4 Single Property Landing Page IDX Squeeze Pages ● Create squeeze link for a single property “Squeeze the Landing Page” Landing Pages ○ Be sure to build a hashtag into the Squeeze Page for easy identification of contacts Hashtags who responded Smart CRM Filters ○ Copy link created to use Link within the Landing Page Tool ● Create Landing Page ● Copy Link Created (click here to learn how to save a Landing Page) ● Post link to social media/s of choice ● Use Filters in Smart CRM to locate contacts 5 Custom Text Code Calls to Actions Custom Text Codes ● Setting Up Default Custom Text Code ○ You can then set up other unique text codes for niche, targeted audiences such as Craigslist posts, Sign Riders, Print Media ○ Set up YOUR Default Custom Text Code

6 Craigslist Google Extension Craigslist Google Chrome ● Install kvCORE Chrome Extension to use our Craigslist Auto Poster Extension ○ Yes, it will write a Craigslist ad FOR YOU! Custom Text Codes ■ Sit back, stretch, sip some coffee, and watch it build (you may need to click a county depending on your area) ○ You will still need to review and edit if applicable ■ Add Custom Text Code calls to action ○ It will pull the primary photo from the listing automatically ● Craigslist Tactics

7 Millions Mapped (front facing app for Millions Mapped ● MIllions Mapped is an app that you send to your contacts in your database your leads) ○ You can utilize it as a lead capture device ○ You can utilize it as a way to obtain phone numbers from your sphere/leads/prospects ○ It is your main competition for the consumer facing Zillow App ○ Once your lead downloads the app it’s like they have your website in their pocket 24/7/365

8 Add Your Own Manual/Exclusive Manual Listing Tool ● Manual Listings : Key Points Listing ○ Manual Listings you add are NOT added to the MLS ○ Manual Listings will be syndicated to third parties such as Zillow (when available) ○ Manual Listings will connect to school information from your MLS, but do not use any other MLS data ■ The options you select or input for the Manual Listings are not connected or derived from your local MLS - Please read article for all details

24 Ways to Drive Leads & Build YOUR Sphere of Influence with kvCORE

The following Advanced Lead Generation sessions were created by an Inside Real Estate Real Estate Lead Conversion & Conversion Support expert. These sessions bring together the skills you have acquired during Section 2: The Basics of Lead Generation and help you ramp up into Section 3: Advanced Lead Generation

Section 3: Advanced Lead Generation Tactics for Driving Leads back to YOU ○ As you have worked your way through Section 2: The Basics of Lead Generation, you have learned how to employ these lead generation tools within kvCORE ■ Landing Pages ■ IDX Squeeze Pages ■ Custom Text Codes ■ Millions Mapped ■ kvCORE Open House App Tour ■ Craigslist Auto Post via Craigslist Google Chrome Extension ■ Adding Manual Listing Tool to kvCORE Listings Tab ○ To see all advanced lead generation and tactics classes click here ○ You can also access these via your kvCORE Dashboard by scrolling down the left side of your dashboard and clicking on the Question Mark that has “Help Resources” next to it, then clicking on “Webinars & Training” at the top of the page ■ We run various live Real Estate Lead Conversion & Conversion Support on our Inside Real Estate Fan Page on Facebook ● Inside Real Estate will announce the topic/s, time and date within the kvCORE Discussion Group on Facebook. Click here to join the discussion group ● Don’t worry if you miss a segment, they will be found via the Help Resources>Webinars & Training tab outlined above

24 Ways to Drive Leads & Build YOUR Sphere of Influence with kvCORE

The Section 3: Advanced Lead Generation tactic sessions speak to both kvCORE & Kunversion+ users. You may see different screens, back and forth, however the concept of execution remains the same within the social media content creation. The sessions pick up from the skills you learned in Section 2 and applies them into creating Do It Yourself Pay Per Click advertising and free lead generation techniques.

# Quick Description kvCORE Tools Used How to do it

1 Simple, Affordable Action Plan for IDX Squeeze Pages Simple, Affordable Action Plan for Facebook SOI Facebook SOI Landing Pages Hashtags Smart CRM Filters

2 Twitter PPC Advertising Real Estate IDX Squeeze Pages Twitter PPC Advertising Real Estate Lead Generation Tactics Lead Generation Tactics Landing Pages Hashtags Smart CRM Filters

3 A "Set It & Forget It" Real Estate IDX Squeeze Pages A "Set It & Forget It" Real Estate Deals Funnel Deals Funnel Landing Pages Hashtags Smart CRM Filters

4 A Game Plan For Generating FREE IDX Squeeze Pages A Game Plan For Generating FREE Real Estate Leads From Your Social Sphere Of Influence Real Estate Leads From Your Social Landing Pages Sphere Of Influence Hashtags Smart CRM Filters

5 Leading with Listings IDX Squeeze Pages Leading with Listings Landing Pages Hashtags Smart CRM Filters

6 A Weird Way To Get Real Estate IDX Squeeze Pages A Weird Way To Get Real Estate Seller Leads with Kunversion & KVCORE? Seller Leads with Kunversion & Landing Pages Instead of just pushing people at your "What's Mine Worth", house value page, this "funnel" takes a KVCORE? Hashtags longer term approach that relies on you to create weekly (or monthly) update posts that are shown to Smart CRM Filters your growing digital farm of potential homeowners who might list with you someday.

7 Hartman: Google Adwords Real IDX Squeeze Pages Hartman: Google Adwords Real Estate Lead Generation Strategies Estate Lead Generation Strategies Landing Pages

24 Ways to Drive Leads & Build YOUR Sphere of Influence with kvCORE

Hashtags Smart CRM Filters

8 Snapchat Tactics for Real Estate IDX Squeeze Pages Snapchat Tactics for Real Estate Landing Pages Hashtags Smart CRM Filters

9 Bing PPC Advertising Tactics IDX Squeeze Pages Bing PPC Advertising Tactics Landing Pages Hashtags Smart CRM Filters