1 MISSION STATEMENT

Greenville Mall is unquestionably THE retail destination in Eastern due to its proximity to Raleigh, Wilmington, Fayetteville and the Crystal Coast, as well as East Carolina University and Pitt Community College. The mall’s location and diverse mix of retailers (including , Dunham’s Sports, American Eagle Outfitters and Pier 1 Imports) attract local residents, families and students and provide a unique retail experience.

In addition, Greenville Mall boasts a Mellow Mushroom and Carolina Ale House (in addition to its food court), which encourage visitors to view the mall as more than just a place to shop. Greenville Mall has continued to flourish and solidify its place as a foundation of the local community.

2 GREENVILLE MALL

Greenville Mall is the dominant retail center in Eastern North Carolina.

KEY RETAILERS INCLUDE LOCATED IN A HIGH TRAFFIC Aeropostale, American Eagle LOCATION WITH A COMBINED TRAFFIC COUNT OF APPROX. Outfitters, Charlotte Russe, Belk, Torrid, Rue 21, Zumiez, 77,300 AND Victoria’s Secret. VEHICLES PER DAY.

3 GREENVILLE MALL BELK

Belk at Greenville Mall

• Number 1 store in the number one division in the company for increases over LY • Sales consistently up nearly double digits • Performance in better goods is bringing more lines for spring, including Michael Kors sportswear and Free People. • Recently hosted the largest volume Effie trunk show in Belk history

Best-selling brands at Belk:

Polo Ralph Lauren (Men’s) Coach Michael Kors Karen Kane Ralph Lauren (Women’s) MAC Wacoal

4 CONCEPTUAL RENDERING

5 IN 2018, THE CITY OF GREENVILLE WAS GREENVILLE, NC RANKED IN THE TOP TEN OF THE NATION’S Best Small “Places for Greenville is the county seat of Pi tt Business County, principal city of the Greenville and 10 th Careers metropolitan area, and the largest BY FORBES MAGAZINE.” city in the state of North Carolina. Greenville is the health, entertainment, and educational hub of North Carolina’s Tidewater and Coastal Plain.

THE CITY’S OFFICIAL POPULATION AS OF THE Greenville is the 2017-2018 UNITED STATES CENSUS ESTIMATE IS home of East Carolina University, the third- 84,554 largest university and RESIDENTS fastest-growing campus WHILE THE GREENVILLE METROPOLITAN in the University of AREA INCLUDES North Carolina system, IN 2017, GREENVILLE and Vidant Medical LANDED ON THE US NEWS 192,690 Center, the flagship AND WORLD REPORT’S LIST PEOPLE. AS ONE OF THE hospital for Vidant The city has the fifth highest percentage Health and the teaching Top 50 Best of residents in North Carolina – almost “ hospital for the Brody Places to Live 30% School of Medicine. in America”

6 EAST CAROLINA UNIVERSITY

The Mall is located less than one mile from East Carolina University, the third largest university in the state,

AND FOUR MILES FROM PITT COMMUNITY COLLEGE, ALLOWING THE MALL TO SERVE A STUDENT POPULATION OF NEARLY 30,000 ANNUALLY.

7 VIDANT MEDICAL CENTER

Greenville is the dominant medical community in Eastern North Carolina.

It is home to Vidant Medical Center, one of only four accredited trauma centers in the state and the flagship hospital for Vidant Health which serves as the teaching hospital for the Brody School of Medicine at East Carolina University. Vidant Medical Center is the largest employer in North Carolina east of Raleigh and 11th overall in the state including more than 8,000 EMPLOYEES and 9 HOSPITALS. The James and Connie Maynard Children’s Hospital – an extension of the medical center - is the only children’s hospital in eastern North Carolina and sees over 42,000 PEDIATRIC PATIENTS A YEAR.

NEARLY

70,000 500,000 ADMISSIONS ANNUALLY OUTPATIENT VISITS ANNUALLY

8 DEMOGRAPHICS

TRADE AREA PROFILE

CURRENT POPULATION 416,058 2023 PROJECTED POPULATION 426,697 CURRENT HOUSEHOLDS 169,511 2023 PROJECTED HOUSEHOLDS 174,482 CURRENT MEDIAN AGE 38.19

DAY TIME EMPLOYMENT

3 - MILE RADIUS 40,095

5 - MILE RADIUS 70,877

9 LOCATION MAP

Winston-Salem Durham 19 mi. Crabtree Valley Mall The Streets 85 mi. at Southpoint Greenville Mall North Carolina Mall Raleigh

Charlotte New Bern Fayetteville

Wilmington

10 AERIAL

CHARLES BLVD. 19,500 VPD GREENVILLE MALL ARLINGTON BLVD. 26,000 VPD

GREENVILLE BLVD. 31,500 VPD

11 SITE PLAN

000B

000A

000D

FOOD COURT

12 PRESS Source: Maayan Schechter and Eric Connor The Greenville News May 25, 2017 Last year, the city issued 192 permits for single-family home Greenville Named Fourth Fastest- construction, according to data provided by the city. The number Growing U.S. City has held steady at around 200 permits per year since 2013. A new report released Thursday by the U.S. Census Bureau The city granted 508 permits for renovations last year, a steady probably won’t shock many who’ve watched the fast-paced increase from 360 in 2012, according the figures. development and influx of jobs in Greenville within the past decade. The number of permits for multi-family developments last year totaled 24, a drop-off from a high of 49 in 2015 when one project The city of Greenville, according to the bureau’s latest after another came through the pipeline. population figures, is the fourth-fastest-growing city in the nation — growing by 5.8 percent as of last July from the Rece Morgan, president and CEO of Central Realty Holdings, year before, to 67,453. said the company’s big investment in the Northpointe mixed-use development at the Canal Insurance Co. land north of downtown is The city’s share of population is but a fraction of the nearly a testament to belief in the city’s growth potential going forward. 500,000 people estimated to live in Greenville County, but the rate of growth over the years shows a pattern of re- The project, which will have 284 upscale apartments built around urbanization, Mayor Knox White said. 20,000 square feet of retail space along with a Harris Teeter grocery store, has just recently broken ground. Just less than a decade ago, the city was trying to attract people but had been unsuccessful in growing its population Morgan said his firm has paid particular attention to job-growth since suburban flight began in the 1960s. numbers in the area.

“It was just frustrating that people weren’t choosing “For anyone who looks at the statistics on job growth in the to live in the city,” White said. “This reflects that more Upstate, you walk away from that analysis with a positive people are choosing to live in the city than we’ve seen in perspective,” he said. “We’re clearly working on the concept of many decades. We’ve been steadily reversing 40 years of re-urbanization. We feel like Greenville’s very well positioned for declining city population.” continued to growth.”

The city has been investing steadily in infrastructure, such The July 1, 2015, Census population estimate for Greenville was as a new city park planned west of downtown, and has 64,579, a 9.2 percent jump from April 1, 2010, at just below 60,000. seen surpluses in tax revenues that will be set aside to accommodate further growth in population, he said. Ten of the 15 fastest-growing cities, with populations of 50,000 or more, were pinned across the South last year. Four of the top five The city’s revitalization downtown has paid dividends were in , with Conroe, near Houston, growing the fastest at 7.8 in attracting people and development, whether it’s percent, the Census report showed. renovation of homes in the North Main and Augusta Road neighborhoods, new homes slated for the massive “Since the 2010 Census, the population in large Southern cities development of the Verdae properties or the proliferation grew by an average of 9.4 percent,” Amel Toukabri, a demographer of luxury apartment growth in the West End. in the Census Bureau’s population division, said in the release.

13 PRESS

Gov. Henry McMaster told The Greenville News on Thursday could use in planning the region’s future: trend development, afternoon that he wasn’t surprised by Greenville’s ranking. compact center, major corridors, and rural village growth.

“I didn’t know it would be Greenville, but I’m not surprised The main tenet of the study, he said: don’t be like Atlanta or it’s one in ,” McMaster said following a tour Charlotte. of BMW Manufacturing in Greer. “I’m not surprised. I say, congratulations to Greenville.” A trend development growth scenario, the analysis said, would favor low-density, single-use development patterns and intensify Meanwhile, a new analysis of the entire Upstate predicts moving away from existing city centers, requiring the expansion of that the region will welcome more than 300,000 new infrastructure, all while consuming a “tremendous” amount of land. residents, reaching a total population of almost 1.75 million people by 2040, an increase of 64 percent since 1990 and Noonkester called the compact center the “most extreme” of bypassing growth forecast rates for the Charleston and scenarios – where growth is concentrated around the city centers, Columbia areas. encouraging more opportunities to live, work, shop and play within the same area. The study said the remaining land could be used Dean Hybl, executive director of Ten at the Top, a regional for open space, forests, rural and farm lands. The developed areas economic development marketing group, released the would focus largely on repurposed buildings and development of one-year study called “Shaping Our Future: Upstate South underutilized parcels, shifting home choices from single-family to Carolina” on Thursday at the BMW Zentrum in Greer. apartments, condominiums or town homes.

The analysis, which resulted from several advisory and Using this scenario, the emphasis would be switched from car to steering committee meetings and focus groups, was transit, and infrastructure investments would be lower, according to conducted by The Riley Institute at Furman University, the the analysis. conservation organization Upstate Forever and Ten at The Top, among others. The third scenario – major corridors – considered how the Upstate would grow if growth occurred along the transportation corridors, Throughout the past 25 years, the study reported growth creating a need for investment in “premium” transit and highway in the 10-county region has had a low-density, single-use improvements. pattern, moving away from the city centers and requiring the expansion of infrastructure such as water and sewer, The fourth and final scenario, referred to as rural villages, illustrated police protection, schools and parks — the so-called the region’s growth if it were concentrated into several “activity suburban sprawl. centers,” encouraging active living with places to work, shop, live and play. However, residents living in these centers likely would Hybl said 90 percent of those in a meeting of dozens of need to visit larger areas within the region to meet daily needs, elected officials throughout the region wanted to see the such as work. growth trend in a different direction. The study said each scenario would likely generate similar revenue Matt Noonkester, president and principal of the firm City amounts, between $312 million and $329 million annually. But Explained, illustrated four growth scenarios Upstate leaders the cost of government services would be highest in the trend

14 PRESS

development growth scenario at $648.5 million and lowest in the compact growth scenario at $258.7 million.

Anderson Mayor Terence Roberts, who also serves on the Anderson Area Transportation Study group, said the concepts described in the report could help any future planning in the Upstate.

“What keeps me awake some nights is the cost of infrastructure. We have aging roads and aging water and sewer lines,” said Roberts, who served on a four-person panel that discussed the ideas presented by speakers Noonkester and Joe Minicozzi, principal of consulting firm Urban3.

“We’ve got to have some type of framework in place and adjust it as we go down the line,” he said.

Another member of the panel, Greenville Area Development Corporation President and CEO Mark Farris, said future policies need to re-examine the traditional method of recruiting companies to the area.

“We’re winning and losing companies based on our ability to supply labor,” he said, adding that “we’ve started recruiting people” rather than recruiting companies that find people.

Andrea Cooper, executive director of Upstate Forever, issued a dire warning if the region does not begin to plan long-term.

“As our population increases, you will feel the impacts of that sprawling growth pattern even more,” she said. “Make no mistake: we are on a crash course to becoming the very type of congested, paved-over, metropolitan region that we’ve always said we do not want to become.”

15 16 PRESS

Source: Greenville, North Carolina August 16, 2017

1717 Raleigh has used to bring new life and development to its downtown area. He said private and public investments were critical. “Broadly speaking, the best thing a city can do is invest in its downtown,” he PRESS said. “There’s not a great city that has a weak downtown. There’s the bigger investments like a parking deck, but there are smaller Source: Seth Thomas Gulledge investments, such as murals, public art, and beautification projects, The Daily Reflector March 7, 2018 that help make that sense of place. “So when people think, ‘Well when I go to Greenville what do I Uptown Greenville celebrates need to go see?’ they come downtown first,” King said. downtown growth, future The theme of the event was “Feet on the Street,” a homage to the year’s development unprecedented increase in residential population and space downtown, largely due to the ongoing construction of three large student apart- ment complexes. Once complete, these projects will increase the The city’s core is under construction and well on its way to available living spaces to 615,000 square feet, with the 824 residential further establishing itself as a cultural and economic driver units expected to open in 2018. for eastern North Carolina, according to local officials. Since 2014, the area has also seen a 400 percent increase in resident More than 250 business, cultural and community leaders population, growing from 545 to an expected 2,643 residents by 2019. gathered on Tuesday at the Martinsborough Venue for In 2017, 14 new businesses located in the downtown area. King said in Uptown Greenville’s annual State of the District program. addition to a growing residential population, a good indicator of a The evening featured updates on revitalization efforts, new healthy, budding downtown culture is local businesses and additions and future development. collaboration between partners.

Bianca Shoneman, president and CEO of Uptown Greenville, “I think you see a lot of locally oriented businesses, you see a lot began the event by saying she believes efforts to revitalize of makers, people like craft brewers and coffee makers, you also see the downtown area are succeeding, and that continued local restaurants, particularly farm-to-table types,” he said. “I think we investment and growth are essential the city’s future. see collaborations here as well, community is really important because that ecosystem helps each other in a lot of ways, sometimes in “The baseline for any great city is its small businesses and its back-ways like figuring out business, but also with real interesting local events; truly the baseline of Greenville is that combination,” experiences that create the experience people want to be a part of.” she said. “It’s the greatness of our business and the greatness Following King’s presentation, District 4 Councilman Rick Smiley of our community events that develop a sense of place and unveiled an initiative to create a outdoor chess set at Sheppard authenticity for a municipality.” Memorial Library that he said aims to creating the “sense of place” King spoke about. Shoneman pointed out that development has led to some issues, such as parking difficulties, traffic and storm water backups. Part of the evening was set aside for annual awards to be given out, Yet, all of these are symptoms of a positive growth and which recognized new and old businesses and the partners that success, she said. helped make them possible.

Development efforts create challenges, but ultimately create Pitt Street Brewing Company won the People’s Choice for Small a better city, she said. Business of the Year award. The brewery opened off Dickinson Avenue in 2017 after renovating the 7,500 square foot former Coca- “We are under construction you guys, and it’s not going to get Cola Bottling building. any easier in the next year or so, it’s going to get a lot more challenging,” Shoneman said. The Volunteer of the Year award was given to Kristina Harris for her efforts, mostly focused on Freeboot Friday. The Visionary Award was The keynote speaker for the evening was Bill King, senior vice given to Thomas Taft for his efforts in revitalizing several properties president of planning and development for the Downtown and areas downtown. Rivers and Associates was given a centenarian Raleigh Alliance. King discussed initiatives and strategies that recognition for their 100 years of operation in downtown Greenville.

18 04/18 19 714 Greenville Blvd SE, Greenville, NC 27858