Dell’s vision

The agile and efficient of the future

Tomislav Juraga

1 Confidential Welcome to the next era of IT

Moving & simplifying Empowering to virtualized a more mobile and converged workforce and new devices .

Transforming Managing and the organization deriving value via cloud from information

2 Dell Confidential The next phase of IT brings with it many challenges Infrastructure not performing Too complex to affordably fix

Disparate silos Legacy managed separately Complexity Slow Under- utilization Silos Ability

Unable to keep up the needs of Stranded or the organization unused islands of assets Skills or resources not available

3 Dell Confidential Why is Dell a better partner to address these challenges?

A different focus

A different approach

A different strategy

4 Dell Confidential Our focus: Free up resources and help you innovate

Today’s IT reality IT possibilities 20%

Strategic spending to 50% improve the company Dell Focuses here 80%

Maintaining legacy 50% IT environment

80% of $1.2 trillion is spent annually just to keep the lights on

5 Dell Confidential Our approach: Leveraging what you have Your approach and vendor strategies matter

The competition Dell

• Closed & • Open & proprietary industry standard • No choice • Choice • Vertically integrated • Virtually integrated • Price premium • Capable & affordable • Built-in boundaries • Scalable as needed

Will your vendor Open always wins out-innovate the market?

Open & flexible + Relevant innovation + Reliable & secure

6 Dell Confidential Our strategy: Efficiency everywhere in IT The alchemy of pulling it all together

Simplifying Improving Moving to endpoint agility & simple, converged management efficiency architecture

Deliver securely Leveraging Transforming IT anytime, anywhere on technology to change faster, cheaper and any device how IT is delivered more reliably

• Manage • Virtualization • Connecting information • Secure • Convergence • Moving apps • Connect • Cloud • Stitching it together

Design foundation = Open & flexible + Relevant innovation + Reliable & secure

7 Dell Confidential Dell today We’re investing to complete the vision

$110 million in Increased Added IT solutions and tools: configuration, licensing, headcount solutions training, CRM, billing, etc Enterprise staffing Solutions Group 1600 Tech Sales, $700 million is up >50% Y/Y 1100 Security R&D investment to 4500 Specialists in 2012 300 new Client Redesigned Specialists +150% HR systems: increase in Job enterprise spend in classifications, 3 years ($850M) Individual contributors

8 Dell Confidential Our investment approach builds off our core capabilities Organic Inorganic / Acquisitions

Dell’s Adjacent Strategic core business acquisitions acquisitions

3 2

+ + 1

Growing and Extending Adding leveraging the core our reach new capabilities

Partnerships and alliances

9 Dell Confidential Our strategic evolution is generating a lot of news “Dell is serious about repositioning busines Roger Kay, Forbes “…Dell is successfully changing the conversation…” -Saugatuck “We evaluate Dell's overall M&A strategy positively…” IDC“… also has successfully scaled them…” – Techaisle “HP and IBM "We don't need a CIO, need to be we have Dell.” - Lauren Flanagan, Current Motor very afraid of Dell” -Forbes 10 Dell Confidential Realizing end-user potential Transforming how you connect, manage, and secure end-point devices

Force10 high- KACE systems performance management & switching deployment appliances Dell PowerConnect WYSE #1 thin client Connect Simplify more management efficiently Isolate devices Flatten the and connect network. them to the network

Maximize Secure the device everything

Desktops SonicWall unified Laptops threat management Work stations SecureWorks proactive, remote, Tablets efficient network security monitoring Quest identity and access management

11 Dell Confidential Enabling agile and efficient IT operations Helping customers migrate from maintenance to driving innovation

Converged: Dell PowerEdge 12G servers Exanet NAS storage RNA shared virtual memory EqualLogic iSCSI SAN Compellent Fibre SAN Efficient: Improve Converge Ocarina compression performance storage & de-dupe AppAssure on/off premise data mgmt.

Manage by Optimize IT application productivity vs. silos

Simply Tune the manage network

Scalent physical and fast and virtual management flat networking Quest application monitoring and performance

12 Dell Confidential Moving to simple, converged architecture Making IT transformation faster, more reliable and less costly

Make app modernization Boomi data software and services connectivity Quest Microsoft app irrespective of where migration suite it resides

Connect Move information applications

Simplify Enables the transition convergence or cloud

Stitch it Rehost all together workloads

Perot Systems Global Clerity application Professional IT modernization consulting & and legacy system cloud services re-hosting

13 Dell Confidential Partnering to lead the market Joint development of marketplace selected, pre-tested solutions

Joint engineering and go-to-market

14 Dell Confidential Examples of acquisitions at work

Level 5 Level 3

$750k/Mo 5000 Less than 2 Data 50% savings savings concurrent minute migration on endpoints replacing users datastore from months (Wyse) EMC with supported restoration to just 8 Dell with one (AppAssure) weeks Compellent appliance (Compellent) Level 5 (SonicWall) 10 million lines of code (98%) Single Level 3 rehosted remote without systems change management Level 2 6X faster (Clerity) integration tool (KACE) of SFDC.com Level 1 1 million (Boomi) lines of COBOL code 99.99% to Java: 80% uptime smaller (Perot) (Make)

15 Dell Confidential What does The Power to Do More mean? Innovate more & improve effectiveness of people & processes, not just the technology

Grow and Processes scale to Technology . achieve your . mission

Maximizing Greater productivity efficiency & security to deliver everywhere results faster

People .

16 Dell Confidential 17 Dell Confidential Build + Acquire + Partner Key strategic acquisitions Award-winning IT management software provider offering a broad selection of solutions that solve the most common and most challenging IT problems

Quest Software Pending

What it is What it can do for you • Expands Dell’s software capabilities in • Identity and Access Management for a systems management, security, data comprehensive set of security solutions protection and workspace management to address important customer needs • Performance Monitoring solutions for apps, networks and databases to reduce their IT complexity and automate What it does workloads • Solves complex IT challenges ranging • Windows Management solutions from database management, data for application modernization protection, identity and access • Database Management tools to simplify management, monitoring, user workspace their deployment and management management to Windows management

2012

18 Dell Confidential Build + Acquire + Partner Key strategic acquisitions Specialized software engineering expertise that complements and helps accelerate the future direction of enterprise solutions

RNA Networks

What it is What it can do for you • Provides a shared global memory and • Shared global memory: Creates a pool of memory virtualization acceleration shared global memory from main • Brings very specialized software memory in each server node that can be engineering expertise to Dell’s portfolio accessed like a cache by all of the other nodes in a cluster • Memory virtualization acceleration: What it does Turns a memory pool into a cache for • Provides the ability to open multiple network-attached storage (NAS) arrays, applications on the same platform, handle which cheaper than putting memory onto large applications and scale to hundreds of a NAS box practically anybody's nodes and terabytes • Turns the memory pool into virtual block of memory storage devices that look like virtual

2011

19 Dell Confidential Build + Acquire + Partner Key strategic acquisitions The global leader in cloud client computing

Wyse

What it is What it can do for you • The #1 thin client solution, with more than Cloud clients: secure, reliable, cost- 20 million units shipped worldwide and effective thin and zero clients designed to over 200 million people interacting with its easily integrate into any virtualized or web- products each day. based infrastructure Cloud software: Technology powering a new world of cloud connected smart What it does devices: Management software, • Helps organizations streamline IT Virtualization software and Mobility software management, improve productivity and Services: A wide range of cloud computing security, and increase cost efficiency for services to complement its cloud clients discrete workloads or usage scenarios with and software solutions client products, software and services.

2012

20 Dell Confidential Build + Acquire + Partner Key strategic acquisitions A leading global provider of application modernization and legacy system re-hosting solutions

Clerity

What it is What it can do for you • A leading global provider of application • A unique re-hosting solution makes it modernization and legacy system re- easier for customers to move applications hosting solutions and software. off legacy computing architectures into the new IT environment of their choice. • By automating this approach to IT modernization through its UniKix™ What it does offering, Clerity helps customers minimize • Helps customers reduce the cost of the need to retest systems and retrain IT transitioning business-critical applications personnel—which results in overall cost and data from legacy computing systems and time savings. and onto more modern architectures, including the cloud.

Acquired 2012

21 Dell Confidential Build + Acquire + Partner Key strategic acquisitions A leading global provider of application modernization software and services

Make

What it is What it can do for you • A leading global provider of application • Drastically reduces the amount of custom modernization software and services that code in legacy portfolios, while protecting reduce the cost, risk and time required to the legacy information of the business re-engineer applications. functions it supports. • Brings legacy apps onto a modern, re- architected platform makes business What it does processes more efficient and reduces the Provides tools to automatically re-architect cost of maintaining and managing legacy legacy application software and data to a applications. more modern architecture, increasing • Helps modernize entire portfolios of business agility through both migration and legacy applications in the least amount of interoperability efforts time and with the lowest risk.

Acquisition pending

22 Dell Confidential Build + Acquire + Partner Key strategic acquisitions A leader in advanced network security, secure remote access, and data protection

SonicWALL

What it is What it can do for you • A leader in advanced network security, • A more comprehensive, dynamic security secure remote access, and data protection solution to address the constantly evolving landscape of threats • Dynamic network security and data protection for comprehensive Next- Generation Firewall and Unified Threat What it does Management solutions • Provides Next-Generation Firewalls and • Global Management System allows Unified Threat Management (UTM) Firewalls network administrators to centrally Provides Secure Remote Access, Email manage and provision thousands of Security, Backup and Recovery, and security appliances across a widely Management and Reporting to distributed network organizations of all sizes

Acquired 2012

23 Dell Confidential Build + Acquire + Partner Key strategic acquisitions A global leader in server, data, and app protection for virtual, physical, and cloud infrastructures

AppAssure

What it is What it can do for you • Backup and recovery software that can • Recover faster: Near instant recovery and ensure business continuity & productivity, verification integrity and reliability of the and provide ensure that data & applications backup and recovery are rapidly recovered and accessible • • Improve TCO: Best in class ease of use, deployment and manageability, plus simplified licensing frees up resources for What it does business innovation • Goes beyond protecting data to protecting • Enable productivity: Sophisticated yet entire application stacks, enabling easy to use business continuity software, customers, channel partners, service near instant rune & resume, and anywhere providers and enterprises to adopt an to anywhere cross-platform recovery onsite or a cloud model for fast, reliable and secure data protection

Acquired 2012

24 Dell Confidential Build + Acquire + Partner Key strategic acquisitions Award-winning Ethernet switching and routing products

Force10

What it is What it can do for you • High-performance Ethernet switching and • Provides flexible, open automation and routing solutions designed for virtualizing management for increased infrastructure and automating conventional data center control and visibility. and cloud networks • Automates policy configuration and workload mobility for improved operational agility What it does • Builds high-performance top-of-rack and • Transforms the network to be streamlined, data center core networking solutions for efficient, responsive and policy-driven next-generation solutions • Allows customers to transform network • Based on open standards, automation and infrastructures into an open, reliable and virtualization, so it works with what you scalable data center and cloud already have computing fabric.

Acquired 2012

25 Dell Confidential Build + Acquire + Partner Key strategic acquisitions 24x7x365 Security – delivered as a service

What it is What it can do for you • Managed security services • Better security posture • Security & risk consulting • Improved compliance with regulations for securing data and privacy such as: • Threat intelligence & security research • PCI • HIPAA What it does • GLBA • FISMA • Automates malware detection and analysis • – with real-time protection NERC/CIP • • 24x7 security experts monitoring and Increased operational efficiency responding as needed • Reduce risk of critical intellectual • Security consulting & intelligence to property or customer information loss identify gaps or respond to incidents

Acquired 2011

26 Dell Confidential Build + Acquire + Partner Key strategic acquisitions Connects SaaS and on-premise apps and integrates the data and related processes -- Addressing the #1 pain point of SaaS adoption

What it is What it can do for you • The industry’s first & leading • Removes key barrier to cloud adoption integration cloud • Simple, easy-to-use visual tool and • Enterprise integration capability at a consulting services fraction of the cost • Award-winning solution • Provides interface without need for developers What it does • Enables connections between apps, platforms, collaboration and data – irrespective of location • Any-to-any data transformation • Accesses hundreds of apps and data sources

Acquired 2011

27 Dell Confidential Build + Acquire + Partner Key strategic acquisitions A single point of management for both physical and virtual resources that accelerates provisioning of heterogeneous hardware

What it is What it can do for you • A key part of Dell Virtual Integrated System (VIS) • Flexible, easy-to-use management tool • Single tool that breaks down silos for today’s dynamic and mixed data • Simplifies deployment through center environments automation • Intelligent, automated, workload management system • Supports P & V, hypervisors and non- Dell infrastructure What it does • Tool to manage variability • Virtualizes the server, storage and • Accelerates virtualization network fabrics • Dynamically manages workloads, networks and storage without physical intervention • Saves time by deploying servers workloads & changes in minutes

Acquired 2010

28 Dell Confidential Build + Acquire + Partner Key strategic acquisitions Intelligent infrastructure and management solution for multi-tier storage architecture that provides one of the industry’s most sophisticated data movement engines and multi-protocol interfaces

What it is What it can do for you • Most advanced automated tiered storage solution in the industry • Reduce costs by up to 80% • Simplified management – a single console for storage environment • Simplified multi-tier storage management • In Gartner’s leader’s quadrant in storage • Less waste: Matches storage to right type • Increased scalability – from 6 disk drives to What it does 1,008 disk drives in a single footprint • Multi-protocol (iSCSI, and FCoE) provides choice for FC customers • Best-in-class tiering across disk types, RAID levels and disks • Enterprise scalability (terabytes to petabytes up to 1,000+ drives) and DR • Efficient virtualization of resources by managing disks as a single pool

Acquired 2011 29 Dell Confidential Build + Acquire + Partner Key strategic acquisitions Simple, affordable on site systems management tool that also provides robust Windows 7 deployment & user migration technology

What it is What it can do for you • A comprehensive and affordable systems- management and deployment appliances • Expert systems management tool • Reduces time-consuming manual procedures • Deploy in a week or less associated with migrations and deployments • Reduces management costs What it does • Simplifies or reduces manual IT tasks • Device discovery, inventory, & asset mgmt. • Configuration mgmt. • System Deployment, Imaging and Windows 7 Migration • End-point security & patch mgmt. • Service mgmt. through integrated service desk, user portal and alerting.

Acquired 2010 30 Dell Confidential Build + Acquire + Partner Key strategic acquisitions Rounding out Dell consulting portfolio by providing global IT consulting services with specialization in data center services, end user computing, applications integration and cloud computing

What it is What it can do for you • Global IT consultancy • Specialization in application integration, • Best-in-class suite of end-to-end IT business process services services and business solutions that reduce • IT & business consulting, infrastructure IT complexity and lower costs for consulting (including Cloud) and customers Support services • Better results through a proven methodology & the experience of What it does thousands of implementations • Expands Dell’s consulting portfolio extends Dell Services into hosting, consulting, applications and business-process outsourcing Helps customers determine the best strategy for rolling out virtualized environments and utilize cloud computing • Proven methodology for IT planning and implementations Acquired 2009 31 Dell Confidential Build + Acquire + Partner Key strategic acquisitions High-performance iSCSI storage area network solutions designed for virtualization and ease-of-use

EqualLogic

What it is What it can do for you • #1 storage in virtual server environments • Lowers storage costs: • Modular storage solutions built for virtualization and consolidation • 55% lower TCO with virtualized SAN • 50% cost savings with tiered storage • 76% savings on storage network costs by converging on 10GbE iSCSI SANs What it does • Increases storage management efficiency • Delivers more capacity, better • 75% faster storage deployments performance, greater protection and • 55% reduced backup times increased flexibility for: • 70% improved recovery times • Business apps: Exchange, SQL, • Improved restores with integrated SharePoint, Oracle application & VM level protection • Multi-SAN deployment options • Migrating off proprietary solutions

Acquired 2008 32 Dell Confidential Impacting people’s lives around the world every day

DELL is the preferred client 17 500M provider in the Of the world’s top Interactions online with US and Europe supercomputers customers annually run on Dell 120K 1st 40 PCs shipped per day And only computer company Product design honors on average, in Q4 2010 to offer free consumer awards to DELL last year Computer recycling worldwide 40M 1.6M 1st Tons of CO2 emissions have registered users on IT Company to introduce been avoided by customers DELL community an 80+ Gold certified using DELL desktop solutions power supply for servers

33 Dell Confidential Providing leadership for new IT requirements #1 #1 #1 cloud infrastructure iSCSI storage blade in performance/price provider solution provider in InfoWorld's 2010 “blade shoot out” 100M 100+ #1 saved over 2 years with business ready configs and TBR 2009 virtualization reference architectures sustainability index 41K 4 10,000 services professionals Of the top global search IT SAAS customers search engines

34 Dell Confidential Shifting buying patterns To cope with agility & efficiency

30% 10 76% of data centers will be Converged infrastructure & of companies seek converged in 2-3 years private clouds to reign next integrated computing 10 years platforms

 Lower cost of unit of  Simplicity and speed of compute work management  Faster infrastructure  Time-to-value for application deployment & cloud deployments

Gartner: 2010 Data Center Conference Survey, December 2010 IDC: Convergence trend, February 2011 ESG: Virtual Computing Infrastructure Report, January 2012

35 Confidential Global Marketing