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2018 American Music Awards

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2018 American Music Awards 2018 American Music Awards Audience Insights October 2018 X TV Tentpole Event: 2018 American Music Awards Audience Insights from the 2018 American Music Awards Airing: October 9th at 8 PM ET to 11 PM ET 2 *Audience size% is relative to the slotwiththemost viewers to is relative size% *Audience Relative Audience Size %* 100% 50% 25% 75% 0% Audience Engagement for the 2018 American Music Awards The viewership peaked at 9:50PM after Migos accepted the award for Favorite Duo 8:00 PM off the AMAs Swift kicks Taylor 8:10 PM 8:20 PM 8:30 PM 8:40 PM 8:50 PM Source : Alphonso TV Audience data 9th October, 2018 data9th October, :AlphonsoTV Audience Source 9:00 PM pop/rock song Camila Cabellowins 9:10 PM 9:20 PM 9:30 PM 9:40 PM award for Favorite Duo the Migos accepts 9:50 PM 10:00 PM 10:10 PM 10:20 PM 10:30 PM 10:40 PM 10:50 PM 3 Top Broadcast Shows Watched by 2018 American Music Awards Audience Ranked by Total Audience Size Broadcast shows including Dancing with the Stars, Good Morning America, The Voice, Today, and NBC Nightly News with Lester Holt have viewership that is above average Show Network Dancing with the Stars ABC NBC Good Morning America CBS The Voice Today NBC Nightly News with Lester Holt CBS This Morning ABC World News Tonight with David Muir Football Night in America America's Got Talent The Good Doctor 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Audience Overlap (%) Source : Alphonso TV Audience data 10th September to 9th October, 2018 4 Top Broadcast Shows Watched by 2018 American Music Awards Audience Ranked by Alphonso Viewership Index* Shows such as S.W.A.T., I Feel Bad, FOX NFL Postgame, America's Funniest Home Videos, and MasterChef are the most watched shows by this audience Show Network S.W.A.T. ABC NBC I Feel Bad CBS FOX NFL Postgame FOX America's Funniest Home Videos CW MasterChef The Good Place Grey's Anatomy Football Night in America The Flash The OT 2.90 3.00 3.10 3.20 3.30 3.40 3.50 3.60 3.70 3.80 3.90 How to Read: Alphonso Viewership Index The Alphonso Viewership Index reports programs watched more by the exposed audience (over indexed) versus the average audience size. While audience size may not be large, indices represent the popularity of other programs among exposed viewers. Source : Alphonso TV Audience data 10th September to 9th October, 2018 5 Top Cable Shows Watched by 2018 American Music Awards Audience Ranked by Total Audience Size Cable shows including SportsCenter, Forensic Files, Keeping Up with the Kardashians, SportsCenter With Scott Van Pelt, and American Pickers a viewership percentage that is above average Show Network SportsCenter ESPN Forensic Files HLN E! Keeping Up with the Kardashians History Channel SportsCenter with Scott Van Pelt Comedy Central American Pickers MTV TBS South Park CNN en Español The Office Ridiculousness MLB Baseball Béisbol MLB 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Audience Overlap (%) Source : Alphonso TV Audience data 10th September to 9th October, 2018 6 Top Cable Shows Watched by 2018 American Music Awards Audience Ranked by Alphonso Viewership Index* Shows such as Béisbol MLB, MLB Postseason Pre-Game, MLB Postseason Show, MLB Tonight, and Erin Burnett OutFront are the most watched shows by this audience Show Network Béisbol MLB TBS MLB Postseason Pre-Game FOX MLB Network MLB Postseason Show ESPN MLB Tonight CNN Erin Burnett OutFront E! CNN en Español Monday Night Countdown The Story with Martha MacCallum The Daily Briefing with Dana Perino The Lead with Jake Tapper E! News 0.00 1.00 2.00 3.00 4.00 5.00 6.00 How to Read: Alphonso Viewership Index The Alphonso Viewership Index reports programs watched more by the exposed audience (over indexed) versus the average audience size. While audience size may not be large, indices represent the popularity of other programs among exposed viewers. Source : Alphonso TV Audience data 10th September to 9th October, 2018 7 48% Viewing Session 33% Audience Flow Viewing Session Initiated Concluded Programs watched by awards show viewers the hour before and after airing. 6% 11% 3% 3% 2% 1% 2% 1% Source : Alphonso TV Audience data; 2018 American Music Awards 8 About Alphonso Alphonso is a TV data company with the industry's largest TV viewership footprint. It is the market leader in providing brands and agencies with real-time, self-serve TV ad campaign measurement and attribution. The company enables its clients to reach and measure verified TV audiences across all screens. Brands work with Alphonso to amplify their TV spend on digital, and to connect the dots between TV ad exposures and real business results, such as foot traffic and sales, to better understand return on ad spend (ROAS). With automatic content recognition (ACR) technology embedded in tens of millions of hardware and software products, including smart TVs, TV chipsets, mobile apps, and other connected living room devices, Alphonso understands what programming and advertising people watch on TV. Through its Alphonso Insights SaaS offering, Alphonso delivers actionable insights and closed-loop attribution with offline data in real time, to help its customers understand the true impact of TV advertising. To learn more, visit www.alphonso.tv. 9 Contact Us Locations Key Contacts Silicon Valley Headquarters Mark Gall 2440 W El Camino Real, Suite 450 Sales: Media Mountain View, CA 94040 201-396-1889 [email protected] New York Tom Perchinsky 315 W 36th Sales: Alphonso Insights NY, New York 10018 410-279-5332 [email protected] For free TV ad campaign analysis on thousands of brands, visit insights.alphonso.tv. www.alphonso.tv.
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