2018 American Music Awards
Audience Insights October 2018
X TV Tentpole Event: 2018 American Music Awards
Audience Insights from the 2018 American Music Awards
Airing: October 9th at 8 PM ET to 11 PM ET
2 Audience Engagement for the 2018 American Music Awards The viewership peaked at 9:50PM after Migos accepted the award for Favorite Duo
Migos accepts the award for Favorite Duo Camila Cabello wins pop/rock song
Taylor Swift kicks off the AMAs 100%
75%
50%
Relative Audience Size %* Size Audience Relative 25%
0% 9:10 PM 8:10 PM 9:30 PM 8:30 PM 9:50 PM 8:50 PM 9:20 PM 8:20 PM 9:40 PM 8:40 PM 9:00 PM 8:00 PM 10:10 PM 10:30 PM 10:50 PM 10:20 PM 10:40 PM 10:00 PM
*Audience size% is relative to the slot with the most viewers Source : Alphonso TV Audience data 9th October, 2018 3 Top Broadcast Shows Watched by 2018 American Music Awards Audience Ranked by Total Audience Size Broadcast shows including Dancing with the Stars, Good Morning America, The Voice, Today, and NBC Nightly News with Lester Holt have viewership that is above average
Show Network
Dancing with the Stars ABC NBC Good Morning America CBS The Voice
Today
NBC Nightly News with Lester Holt
CBS This Morning
ABC World News Tonight with David Muir
Football Night in America
America's Got Talent
The Good Doctor
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Audience Overlap (%)
Source : Alphonso TV Audience data 10th September to 9th October, 2018 4 Top Broadcast Shows Watched by 2018 American Music Awards Audience Ranked by Alphonso Viewership Index* Shows such as S.W.A.T., I Feel Bad, FOX NFL Postgame, America's Funniest Home Videos, and MasterChef are the most watched shows by this audience Show Network S.W.A.T. ABC NBC I Feel Bad CBS FOX NFL Postgame FOX America's Funniest Home Videos CW
MasterChef
The Good Place
Grey's Anatomy
Football Night in America
The Flash
The OT
2.90 3.00 3.10 3.20 3.30 3.40 3.50 3.60 3.70 3.80 3.90
How to Read: Alphonso Viewership Index The Alphonso Viewership Index reports programs watched more by the exposed audience (over indexed) versus the average audience size. While audience size may not be large, indices represent the popularity of other programs among exposed viewers. Source : Alphonso TV Audience data 10th September to 9th October, 2018 5 Top Cable Shows Watched by 2018 American Music Awards Audience Ranked by Total Audience Size Cable shows including SportsCenter, Forensic Files, Keeping Up with the Kardashians, SportsCenter With Scott Van Pelt, and American Pickers a viewership percentage that is above average Show Network SportsCenter ESPN
Forensic Files HLN E! Keeping Up with the Kardashians History Channel SportsCenter with Scott Van Pelt Comedy Central
American Pickers MTV TBS South Park CNN en Español The Office
Ridiculousness
MLB Baseball
Béisbol MLB
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Audience Overlap (%)
Source : Alphonso TV Audience data 10th September to 9th October, 2018 6 Top Cable Shows Watched by 2018 American Music Awards Audience Ranked by Alphonso Viewership Index* Shows such as Béisbol MLB, MLB Postseason Pre-Game, MLB Postseason Show, MLB Tonight, and Erin Burnett OutFront are the most watched shows by this audience Show Network Béisbol MLB TBS
MLB Postseason Pre-Game FOX MLB Network MLB Postseason Show ESPN MLB Tonight CNN
Erin Burnett OutFront E! CNN en Español Monday Night Countdown
The Story with Martha MacCallum
The Daily Briefing with Dana Perino
The Lead with Jake Tapper
E! News
0.00 1.00 2.00 3.00 4.00 5.00 6.00
How to Read: Alphonso Viewership Index The Alphonso Viewership Index reports programs watched more by the exposed audience (over indexed) versus the average audience size. While audience size may not be large, indices represent the popularity of other programs among exposed viewers. Source : Alphonso TV Audience data 10th September to 9th October, 2018 7 48% Viewing Session 33% Audience Flow Viewing Session Initiated Concluded Programs watched by awards show viewers the hour before and after airing.
6% 11%
3% 3%
2% 1%
2% 1%
Source : Alphonso TV Audience data; 2018 American Music Awards 8 About Alphonso
Alphonso is a TV data company with the industry's largest TV viewership footprint. It is the market leader in providing brands and agencies with real-time, self-serve TV ad campaign measurement and attribution. The company enables its clients to reach and measure verified TV audiences across all screens. Brands work with Alphonso to amplify their TV spend on digital, and to connect the dots between TV ad exposures and real business results, such as foot traffic and sales, to better understand return on ad spend (ROAS).
With automatic content recognition (ACR) technology embedded in tens of millions of hardware and software products, including smart TVs, TV chipsets, mobile apps, and other connected living room devices, Alphonso understands what programming and advertising people watch on TV. Through its Alphonso Insights SaaS offering, Alphonso delivers actionable insights and closed-loop attribution with offline data in real time, to help its customers understand the true impact of TV advertising. To learn more, visit www.alphonso.tv.
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