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Day Trips & Getaways!

Vol. 25, No. 6 “Where Healthcare Marketers Connect” JULY 2016

In This Issue: Restaurants • Ice Cream Parlors Ice Cream Flavors • Day Trips Resorts • Beaches • Vacations BEST Websites to Book Travel • Books OF THE BEST 2016

Also Inside: Up Close and Personal with Tien Phan Best Day in

New Orleans Senatobia, MS Senatobia,

Verona, New Jersey 07044 Jersey New Verona,

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P.O. Box 64 Box P.O.

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PRSR STD PRSR EXCHANGE THE Check out our Digital Edition for more! PUBLISHER DEAR HEALTHCARE MARKETER: Nancy A. Leonard What does ant to know about the Best Ice Cream, the Best Resort, the Best P.O. Box 64 Day Trips, and a whole lot more? Welcome to The Best of the Verona, NJ 07044 WBest Poll results, Part 2! 973-744-9505 Summer isn’t complete for our family without a few jaunts to the [email protected] Jersey Shore. I’m a Jersey Girl through and through and I’ve spent many a day trip on the warm sands of beautiful beaches that are just an easy short car ride away. And because we’re foodies too, those ASSISTANT TO THE PUBLISHER CIRCULATION MANAGER trips aren’t complete without adding in a few of our very favorites. So here’s my version of the Best Day Trip to the Jersey Shore… look like for Denise Pecora First stop, Scone Pony, Spring Lake, for the best scones on the 973-744-9505 planet, no butter required. Our faves include vanilla bean, coconut, Physician Engagement? [email protected] pineapple, and chocolate chip. While you’re there, don’t forget the cheese sticks that are out of this world! All worth the wait and the line Maddie and Katie at Beaches. ART DIRECTOR (Ad Submissions) you’ll have to stand in. James J. Ticchio Next up Brielle! Check out the Coastal Living store and gift shop, where you’ll always find Direct Media Advertising something awesome. Prices are reasonable too. From Brielle we head over to Point Pleasant for a beach day. Here, there is parking and easy 73 Glenmere Terrace access to a broad expanse of guarded beaches with soft white sand. Once you’ve parked, Point Mahwah, NJ 07430 Pleasant is like a one stop shop with a boardwalk that offers a huge array of food, music, enter- 201-327-6985 tainment, games, and amusement rides for the kids, along with libations for the adults. While it’s [email protected] gotten a little seedy over the years, we still find Point Pleasant Beach is the best for just plopping your chair down and staying all day and night. Nearby on the boardwalk, Joey Tomatoes offers EDITOR (Editorial Submissions) delicious crisp crust pizza and Martell’s Tiki Bar has live music playing throughout the day. Elise Daly Parker On your way home, if you’re looking for some dessert, be sure and stop at Hoffman’s for A new, supercharged and personalized homemade ice cream with all kinds of delicious flavors from Almond Turtles, light chocolate ice 973-919-1067 state-of-the-art medical web resource that cream with a caramel swirl and candied almonds, to Mango sorbet for a refreshing summer treat. incorporates Frontline’s 33 specialty-specifi c [email protected] If you’re still a bit hungry and looking for a snack for the car ride home, visit Surf Taco in Point Pleasant – always a favorite of my kids and their friends. branded websites and publications Join us on Other best destinations at the Jersey Shore include Sea Girt Beach, where you can order food Facebook.com/HMExchange or bring your own picnic. Or stop in the Parker House – ideal for a bite to eat or a few drinks to the tunes of a live band. I also love a visit to The Macaroon Shop and Norwood Inn in Avon-by- Twitter.com/HMExchange the-Sea. And the fabulous thinnest crust pizza is at Pete & Elda’s Bar and Pizza in Neptune. If it LinkedIn.com/in/HMExchange starts to rain, I head to the Jersey Shore Outlets in Tinton Falls. I want to be there now!! HEALTHCARE MARKETER’S EXCHANGE HEALTHCARE You’ll find this issue is brimming with great tips on how best to enjoy the relaxing days of sum- mer and beyond from Sandra Parrelli, Dan Lathitham, Kevin P. McIntosh, Melissa L. Bogen, ELS, Lynn Gale, Davis Gates, Halley Yankanich, Susan Benner, Angela Labrozzi, Kelly Mor- Copyright ©2016 HEALTHCARE MARKETER’S rison, and Amy Veress. And we’ve got Tien Phan sharing in this month’s Personal Exchange and EXCHANGE.­ All rights reserved. Address all correspondence to HEALTHCARE MARKETER’S Sharon Ames taking us along on her Best Day in New Orleans. Plus you’ll find bonus content in EXCHANGE,­ LLC, P.O. Box 64, Verona, NJ 07044. our digital edition from Tom Bishow, Sharon Ames, and Susan Benner. The opinions expressed are those of the authors Whether it’s lying around under the shade in a hammock with a classic must-read book or and do not necessarily reflect the views or opinions of the publisher, HEALTHCARE MARKETER’S heading off to enjoy the beauty and adventure of some of the best beaches in the world, you’re Coming soon! EX­CHANGE. Available by subscription: $36 for 12 sure to find some fresh ideas on the following pages so you can make this one of your best sum- issues. Individual copies available at $4 each. Phone: mers yet. mdedge.com 973-744-9505. Email: [email protected]. Enjoy!

Your target physicians relish its high octane content and utility, superior design, and enhanced user experience. Announcing the 2nd Annual ealthcare arketer s xchange Advertisers like you will be in the H M ’ E winner’s circle in the race to high performance engagement for Humanitarian Awards We’re recognizing an individual and company who make a positive impact on others through your brands. contributions, time, action, and dedication. Nominate your company . . . Nominate your clients . . . Nominate your coworkers . . . Nominate yourself . . . SPREAD THE WORD! COMING SOON! The winner will receive $1,000 toward their favorite charity...plus exposure to thousdands of colleagues. But “you gotta get in it to win it”! Visit hmexchange.com for further details. Submission deadline is September 1, 2016. For more information, contact: Alan Imho , CEO I 973.722.1929 I aimho @frontlinemedcom.com Best of the Best Poll Winner: Congratulations to Kelly Morrison from Ogilvy CommonHealth. She wins $100! Mike Guire, VP, Sales I 973-290-8224 I [email protected]

Lee Schweizer, VP, Digital eBizDev I 201.669.6304 I [email protected] www.frontlinemedcom.com JULY 2016 www.HMExchange.com THE EXCHANGE 3

MDEdge_CorpAd_0616_EXCHANGE.indd 1 6/14/16 3:27 PM ANNOUNCEMENTS Innovative research with Send press releases to: [email protected] the highest standards. promotions website and Career Center. For more information, please contact Mark Bran- ca at 203-832-4005 or [email protected]. onward&upward additions Genentech has received FDA approval for Tecentriq (atezolizumab) to treat the most common type of bladder cancer, called urothelial carcinoma. This Frontline Medical Communicatons (FMC) has announced the appointment is the first product in its class (PD-1/PD-L1 inhibitors) approved to treat this of Michael Guire as Vice President, Sales. He can be reached at 973-290- type of cancer. For further information, visit www.gene.com 8224 or [email protected]. Healio.com, the online home of HemOnc Today, introduced Healio Learn Giant Creative Strategy has announced the appointment of Heidi Wright as Genomics at the 2016 Annual Meeting of the American Society of Clinical Senior Vice President, Management Supervisor, and Susan Osterloh as Vice Oncology that took place in June. This one-of-a-kind resource offers phy- President, Group Creative Director. They can be reached at 415-655-5200. sicians a guide for understanding basic to advanced cancer genomics. For Klick Health has announced it is opening an office in New York located in further information, contact Lee Gaymon, Vice President, Marketing and Midtown Manhattan, while building their talented healthcare and pharma Audience Development, at [email protected] or 856-848-1000, ext. 356. marketing team. Klick started by hiring Doug Burcin, former longtime Sudler New York, part of the S&H Group, has reorganized with the goal of Havas Health Global C.E.O. as its Chief Growth Officer, in late 2015. Klick ensuring the highest level of focus on three core areas – Ideas, Clients, and also has added Noriko Yokoi, as Senior Vice President, Account Planning, People. John Marchese, newly named Managing Director of Sudler New Jennifer White as Vice President, Strategic Partnerships, Maureen Svobo- York, is now leading promotional efforts and ensuring a greater level of da, Group Account Director, Client Services, Lance Paull, Executive Creative cohesion across account services, creative, and operations. For further infor- Director, Khawar Khokhar, Executive Vice President, Market Access & B2B, mation, visit www.sudler.com. and Leslie Doyle, Vice President, Program Director. They can be reached at 1-877-885-9957. Ogilvy CommonHealth Worldwide has announced the appointment of Jennifer Valese-Bordonaro to the company’s Medical Education Team as INDUSTRY Account Group Supervisor. She can be reached at 973-352-1000.

OPPORTUNITIES jamadermatology.com May 2016 jamaoncology.com May 2016 Volume 152, Number 5 Volume 2, Number 5 Rx EDGE Pharmacy Networks has announced the appointment of Philip Pages 501-600 Pages 553-696 Soufleris to the company’s sales team as Executive Director, Sales. He can DIRECTOR OF MARKETING: Bulletin Healthcare, a subsidiary

Research Research

Original Investigation 541 Association of Rosacea With Risk for 553 Factors Associated With Point-of-Care Original Investigation 625 Association Between BCR-ABL Tyrosine 655 DPYD Genotyping to Predict Adverse 527 Increased Risk of Cutaneous Squamous Glioma in a Danish Nationwide Cohort Study TreatmentDecisionsforHidradenitisSuppurativa 591 Emergency Department–Initiated Kinase Inhibitors for Chronic Myeloid Events Following Treatment With be reached at 732-730-5620 or [email protected]. jamaneurology.com April 2016 jamaophthalmology.com April 2016 of Bulletin Intelligence, is the leading publisher of digital news Cell Carcinoma After Vismodegib Therapy A Egeberg and Coauthors A Garg and Coauthors Palliative Care in Advanced Cancer: Leukemia and Cardiovascular Events, Major Fluorouracil-Based Adjuvant Chemotherapy jama.com for BasalMay Cell 3, Carcinoma 2016 546 Association of Shiny White Blotches A RandomizedVolume 73, Number Clinical 4 Trial Molecular Response, and Overall Survival: in Patients With Stage III Colon Cancer: Volume 134, Number 4 Case Report/Case Series SV Mohan and Coauthors and Strands With Nonpigmented Basal Cell CR GrudzenPages and Coauthors 365-488 A Systematic Review and Meta-analysis A Secondary Analysis of the PETACC-8 Pages 349-472 Volume 315, Number 17 558 Heterozygosity for a Novel Missense 533 Association of Sirolimus Use With Risk Carcinoma: Evaluation of an Additional 599 Associations of Oral α-, β-, and γ-Human J Douxfils and Coauthors Randomized Clinical Trial Pages 1805-1920 Mutation in the ITGB4 Gene Associated With for Skin Cancer in a Mixed-Organ Cohort Dermoscopic Diagnostic Criterion Papillomavirus Types With Risk of Incident 633 Combined Epiregulin and Amphiregulin V Boige and Coauthors Autosomal Dominant Epidermolysis Bullosa of Solid-Organ Transplant Recipients C Navarrete-Dechent and Coauthors Head and Neck Cancer Expression Levels as a Predictive Biomarker I Turcan and Coauthors Brief Report With a History of Cancer I Agalliu and Coauthors for Panitumumab Therapy Benefit 664 Intrinsic Genomic Differences Between PS Karia and Coauthors or Lack of Benefit in Patients With RAS 608 Multicenter Feasibility Study of Tumor African American and White Patients Wild-Type Advanced Colorectal Cancer briefings for medical professionals, and a mobile powerhouse. We Molecular Profiling to Inform Therapeutic With Clear Cell Renal Cell Carcinoma JF Seligmann and Coauthors Decisions in Advanced Pediatric Solid B Krishnan and Coauthors Opinion Clinical Review & Education 579 Hair and Scalp Care in African American Tumors: The Individualized Cancer Therapy 643 Prognostic Effect of BRAF and KRAS Women Who Exercise (iCat) Study Mutations in Patients With Stage III Colon Viewpoint JAMA Dermatology Clinical Evidence Synopsis CS Ahn and Coauthors MH Harris and Coauthors Cancer Treated With Leucovorin, 509 The US Food and Drug Administration’s 565 Screening Recommendations awards 616 Diagnostic Yield of Clinical Tumor Fluorouracil, and Oxaliplatin With or Without Proposed Rule to Increase Regulation for Hepatitis B Virus Infection 580 Observation Research and Germline Whole-Exome Sequencing Cetuximab: A Post Hoc Analysis of the Research of Indoor Tanning Devices D Do and AW Armstrong for Children With Solid Tumors PETACC-8 Trial Research Opinion Clinical Review & EducationEJ Coups and Coauthors Original Investigation 417 Clinical and Immunological Features 447 Clinical Trial Simulations Based on Original Investigation 390 Association of Radiation Dose 432 The Effect of Light Exposure deliver specialty-specific daily medical news to more than 700,000 JAMA Dermatology Clinicopathological Challenge HUMANITIES DW Parsons and Coauthors J Taieb and Coauthors 511 New Sunscreens 390 Efforts in Epilepsy Prevention of Opsoclonus-Myoclonus Syndrome in the Genetic Stratification and the Natural History 357 Self-reported Function, Health Resource to the Eyes With the Risk for Cataract on the Efficacy and Safety of Amphotericin B Original Investigation Viewpoint Review 567 Friable Nodules on the Elbow Notable Notes and the Precautionary Principle in the Last 40 Years: Lessons From Era of Neuronal Cell Surface Antibodies of a Functional Outcome Measure Use, and Total Health Care Costs Among After Nonretinoblastoma Solid Cancers in Corneal Storage Media 1844 Effect of Chemoradiotherapy vs 1829 Patient Safety at the Crossroads 1882 Pancreatic Cyst Disease: A Review of a Transplant Patient 532 Garbanzo-Icchen-Cowardly-Pox B Diffey a Large Nationwide Study T Armangué and Coauthors in Creutzfeldt-Jakob Disease Medicare Beneficiaries With Glaucoma in Childhood K Duncan and Coauthors TK Gandhi, D Berwick, and KG Shojania A Stark and Coauthors BJ Friedman and Coauthors JJ Cole and Coauthors Opinion Invited Commentary JAMA Oncology Clinical Challenge Chemotherapy on Survival in Patients With M Sillanpää and Coauthors S Mead and Coauthors AJ Prager and Coauthors RS Allodji and Coauthors 513 Transgender Patients, Isotretinoin, and 425 The Role of APOE in the Occurrence 606 677 437 Topical Dorzolamide-Timolol Locally Advanced Pancreatic Cancer 1831 Toward a Safer Health Care System: 569 Erythematous Papules and Plaques 540 The Salem Witch Trials— The Alpha, Beta, Gammas Eosinophilic, Polymorphic, and Pruritic From The JAMA Network US Food and Drug Administration–Mandated 396 Prediction of Early Recurrence of Frontotemporal Dementia 456 Metabolic SyndromeViewpoint and the Risk 367 Automated Quantification 398 Development of a Reading Accessibility With Intravitreous Anti–Vascular Endothelial Controlled After 4 Months of Gemcitabine The Critical Need to Improve Measurement on the Cheeks Bewitchment or Ergotism of Oral Human Papillomavirus Infection Eruption Associated With Radiotherapy 1894 Recognizing Sun SafetyRisk asEvaluation an Employee and Mitigation Strategies: After Acute Ischemic Stroke in Amyotrophic Lateral Sclerosis of Mild Cognitive Impairment567 Patient-Derived Tumor Xenografts: of Capillary Nonperfusion Using Optical Index Using the MNREAD Acuity Chart Growth Factor for Neovascular Age-Related mergers With or Without Erlotinib: The LAP07 A Jha and P Pronovost A Tsuji and Coauthors LS Mundra and Coauthors and Head and Neck Cancer Risk on the Skin of the Right Breast new noteworthy Health Issue A Prescription for Inclusion EM Arsava and Coauthors A Chiò and Coauthors and Progression to Dementia:Why Now? Coherence Tomography Angiography A Calabrèse and Coauthors Macular Degeneration & DE Rollison and ML Gillison MS van Kester and KD Quint Randomized Clinical Trial 571 Acute Presentation of Tender Papules 552 Dermatologic Marvels—Hypertrichosis 1833 Eliminating the Term Primary Care LA Crane and RP Dellavalle KA Katz Follow-up of the SingaporeET Liu and Coauthors in Diabetic Retinopathy J Sridhar and Coauthors P Hammel and Coauthors EL Maranda and Coauthors402 Factors Associated With 8-Year Mortality 431 Cognitive Decline in a Colombian 653 Microsatellite Instability and BRAF 679 An Intraoral Mass Associated With 406 Conjunctival Lymphoma— physician-members of the nation’s most prestigious medical associ- “Provider”: Consequences of Language and Plaques in a Patient With Leukemia TS Hwang and Coauthors in Older Patients With Cerebral Small Vessel Kindred With Autosomal Dominant Longitudinal Ageing Study569 CohortPD-L1 Testing and Lack of Benefit to An International Multicenter 1854 Effect of a Web-Based Guided Self-help for the Future of Primary Care JAMA Clinical Challenge Editorial SS Saluja and Coauthors 557 Tumor Necrosis Factor and KRAS Mutations in Stage III Colon Cancer: Myelodysplastic Syndrome Brief Report Disease: The Radboud University Alzheimer Disease: A Retrospective TP Ng and Coauthors Guide Treatment With Immune Checkpoint JK Mangan and Coauthors 375 Measured Changes in Limbal Strain Retrospective Study Intervention for Prevention of Major AH Goroll 1896 An Elderly Unresponsive515 Are Patient You Ready for Maintenance and the Tenacious α Requirements for Accurate 444 Precision Medicine: Personalized Continuing Medical Education Nijmegen Diffusion Tensor Inhibitors in Patients With Non–Small-Cell During Simulated Sleep in Face Down MM Kirkegaard and Coauthors Depression in Adults With Subthreshold R Shah and Coauthors of Certification Self-Assessment 2.0? Ø Grimstad Cohort Study Prognosis Assessment Proteomics for the Diagnosis and Treatment and Magnetic Resonance Cohort Lung Cancer Continuing Medical EducationPosition Using an Instrumented Contact Lens Depression: A Randomized Clinical Trial A Piece of My Mind 600 Online Quiz Questions DC Aguirre-Acevedo and Coauthors D Klingbiel and S Tejpar 415 Association Between Oral It’s Here, It’s Cheaper, and It’s Easier 562 Beauty That Is More Than Skin Deep 694 of Idiopathic Inflammatory Disease 1835 Tasteless Insights Continuing Medical Education (RUN DMC) Study NA Pennell Online Quiz Questionsin Healthy Adults and Adults With Glaucoma Fluoroquinolone Use C Buntrock and Coauthors EJ Stratman and T Horn J Roman 439 Decline in Weight and Incident 662 Biomarkers of Fluorouracil Toxicity: G Velez and Coauthors DB Williams 1898 Online Quiz Questions HM van der Holst and Coauthors 571 The Value of PD-L1 Testing A Flatau and Coauthors and Retinal Detachment 1864 Prevalence of Inappropriate Antibiotic 517 Genotypic Heterogeneity and the Mode LETTERS Mild Cognitive Impairment: Insight From the PETACC-8 Trial JAMA Oncology Patient Page 449 Toxic Keratopathy Following the Use 592 The Hypertrichosis410 ofAssociation Esau of Proton Pump Inhibitors in Non–Small-Cell Lung Cancer 383 Association of Biofilm Formation, F Raguideau and Coauthors Prescriptions Among US Ambulatory Care of Inheritance in Epidermolysis Bullosa Mayo Clinic Study of Aging SM Offer and RB Diasio 695 Bone Complications of Alcohol-Containing Antiseptics Editorial JAMA Patient Page Research Letter CM Phillips With Risk of Dementia: A Lisberg and EB Garon Psl Exopolysaccharide Expression, AstraZeneca announced that it has entered into a licensing agreement with Visits, 2010-2011 J Uitto and Coauthors RE Alhurani and Coauthors in Patients With Cancer 424 Awareness and Knowledge of Emergent in Nonocular Surgery ations. The Director of Marketing is a unique position as it includes 1837 Optimizing Treatment 1919 Dietary Guidelines for Americans— 573 Histologic Evidence of Melanocytes A Pharmacoepidemiological and Clinical Outcomes in Pseudomonas Ophthalmic Disease Among Patients KE Fleming-Dutra and Coauthors for Locally Advanced Pancreas Cancer: Eat Less Fat 521 Hedgehog Blockade Isolated to the Nail Matrix Editorial Clinical Review & Education H-Y Liu and Coauthors Claims Data Analysis aeruginosa Keratitis: Analysis of Isolates in an Internal Medicine Clinic 1874 Association Between Availability Progress but No Precision for Basal Cell Carcinoma: Coming at a R Kazi and Coauthors Issue Highlights and Continued Contents 575 Precision Therapy for Pediatric Cancers W Gomm and Coauthors J Khan and LJ Helman Review LETTERS in the Steroids for Corneal Ulcers Trial JH Uhr and Coauthors of a Price Transparency Tool D Schrag (Secondary Neoplastic) Price 575 Associations Between Indoor Tanning on page 501 670 Medical Marijuana Use in Oncology: 682 Research Letter ME Zegans and Coauthors and Outpatient Spending 1839 Addressing the Appropriateness A Rübben and Coauthors and Substance Use Among Colorado 577 The Emergency Department S Desai and Coauthors Point of Palliative Care Access A Review of Outpatient Antibiotic Prescribing High School Students 384 Cognitive Decline in Presymptomatic Continuing Medical Education 686 Comment & Response Opinion for Patients With Advanced Cancer G Wilkie and Coauthors in the : An Important First Step MA Sendelweck and Coauthors Alzheimer Disease 488 Online Quiz Questions Opinion Clinical Review & Education 463 Central Retinal Vein Occlusion Grünenthal GmbH for the exclusive rights to Zurampic (lesinurad) in E Bruera PD Tamma and SE Cosgrove 577 The Association Between Psychiatric Viewpoint DB Howieson Noted 2 Days After Use of Phendimetrazine several different functions, including pricing, market research, 1842 Price Transparency: Not a Panacea 373 The Human Alzheimer Disease Project: 578 AREG and EREG as Predictive Issue Highlights andViewpoint Continued Contents JAMA Ophthalmology Clinical Challenge Disorders and Frequent Indoor Tanning 386 Autism Screening or Smoke Screen as an Appetite Suppressant LETTERS Biomarkers for RAS Wild-Type Colorectal on page 559 for High Health Care Costs AJ Blashill and Coauthors Answering the Call and Mirrors? 351 Increasing the Availability and Quality 453 Angiographically Silent Macular Edema AR Cho and YH Yoon ST DeKosky and JH Growdon Cancer Treated With Panitumumab: SV Reddy and Coauthors KG Volpp CM Powell Observation of Donor Eyes for Research 464 Malignant Melanoma Presenting as A Fresh Approach to an Old Puzzle 477 Amyloid Neuropathy Following Domino AM Williams and Coauthors 455 Chronic Recurrent Pseudophakic Pedunculated Lesion of the Caruncle Editorial EC Smyth and Coauthors Liver Transplantation: Response to Diflunisal 353 The US Food and Drug Administration’s Endophthalmitis 375 The Prevention of Epilepsy JA Shields and Coauthors LETTERS NEWS & ANALYSIS HUMANITIES Clinical Review & Education PR Bourque and Coauthors New Regulatory Toolkit to Bring Medical EK Chin and Coauthors Europe and Latin America. Zurampic was approved by the European Medi- M Agostini 466 Reperfusion of Retinal Vasculature Research Letter Device Innovation Back to the United States 457 Acute Increase in Intraocular Pressure Medical News & Perspectives 1818 The Art of JAMA 376 Predicting Early Recurrent Stroke Review Comment & Response With Improved Visual Acuity MB Eydelman and Coauthors in a Patient With a Glaucoma Drainage Implant 1899 Infections in Early Life and 1821 Twenty Years After Folic Acid With the Recurrence Risk Estimator 464 Evidence on Use of Neuroimaging 478 Applying the Principles in Ischemic Occlusive Vasculitis branding and positioning, close sales support, website manage- 1908 Poetry and Medicine 355 Terminology of MCDR1: MM Falcone and Coauthors Development of Type 1 Diabetes Fortification, FDA Ponders Expansion GJ Hankey and C-K Wee for Surgical Treatment of Temporal Lobe of McDonaldization to Medicine JG Bomar and Coauthors A Beyerlein and Coauthors to Corn Masa Flour 1909 JAMA Revisited Epilepsy: A Systematic Review What’s in a Name? 459 Retinal Rings 378 The Place of Neuroimaging 479 Understanding Conflicting 467 Bilateral Endogenous Endophthalmitis AL Jones and GD Cascino KW Small and Coauthors PM Lipscomb and AK Reddy Caused by Candida albicans Comment & Response 1822 The JAMA Forum in the Assessment of Cerebral Neuropathological Findings Small Vessel Disease Invited Commentary Continuing Medical Education After Breast Implant Surgery 1901 Noninvasive Ventilation and Outcomes Issue Highlights and Continued Contents Images in Neurology 480 Breastfeeding and Disease-Modifying cines Agency (EMA) in February 2016, in combination with a xanthine oxi- 1824 JAMA Infographic W-D Heiss 365 Uncovering Some of the Hidden Costs 472 Online Quiz Questions G Querques and Coauthors Among Immunocompromised Patients 472 Bulging and Pulsating Conjunctiva on page 1811 Therapy for Multiple Sclerosis and Burdens of Glaucoma 379 Do Proton Pump Inhibitors S Pandey and S Jain 1903 The Undiagnosed Diseases Program 1825 Lab Reports JD Stein Increase the Risk of Dementia? 474 Domino-Style Cerebral Bleeding LETTERS 1904 Treatment of Patients With Stable 1826 News From the Food and Drug 373 Optical Coherence Tomographic Issue Highlights and Continued Contents ment, content marketing, automated marketing, events, and LH Kuller in a Patient With Immune Issue Highlights and Continued Contents Observation Ischemic Heart Disease Administration Angiography in Diabetic Macular Ischemia: on page 349 381 New Findings in Adult Thrombocytopenic Purpura on page 369 A New Step Forward 461 Omalizumab Treatment Opsoclonus-Myoclonus Syndrome H Kitamura and Coauthors G Coscas and Coauthors of Vernal Keratoconjunctivitis J Honnorat E Heffler and Coauthors dase inhibitor (XOI), for the adjunctive treatment of hyperuricemia (excess 422 Oral Fluoroquinolones, Retinal 383 To Dement or Not to Dement, That Is the Question Detachments, and Claims Database Studies BL VanderBeek of uric acid in the blood) in adult patients with uncontrolled gout. For fur- more. This is a high-intensity position designed for an ambitious BJ Traynor and YA Abramzon ther information, visit www.astrazeneca.com. marketer. Ultimately, success will be determined by the degree

Copyright 2016 American Medical Association. All rights reserved. Anavex Life Sciences announced that the FDA has granted its compound, to which the sales of both companies grow. The companies are Anavex 2-73, an Orphan Designation for Rett Syndrome. The Agency nod profitable and well-funded; we will continue hiring and investing to this rare disease is the first indication the company has received outside to support growth. Find out more at: http://bulletinintelligence. of Alzheimer’s disease. For further information, visit www.avanex.com. applytojob.com/apply/gSGU16/Director-Of-Marketing. ® Biogen, Inc., has received FDA approval for Zinbryta (daclizumab) for the Connected by a tradition of editorial excellence, The JAMA Network treatment of adults with relapsing forms of multiple sclerosis (MS). Zinbryta ACCOUNT MANAGER, Pharmaceutical Industry: Bulletin Health- brings JAMA® together with eleven specialty journals to offer enhanced access is a long-acting injection that is self-administrated by the patient monthly. care, a subsidiary of Bulletin Intelligence, is the leading publisher of to the research, reviews, and viewpoints shaping the future of medicine. For further information, visit www.biogen.com. digital news briefings for medical professionals, and a mobile pow- CSL Behring has received FDA approval for Afstyla [Antihemophilic Factor erhouse. We deliver specialty-specific daily medical news to more (Recombinant), Single Chain], its novel long-lasting recombinant factor VIII single-chain therapy for adults and children with hemophilia A. For further than 700,000 physician-members of the nation’s most prestigious For advertising information, please contact: information, visit www.cslbehring.com. medical associations. The Account Manager, Pharmaceutical Indus- Mark Thornbury The Curry Rockefeller Group (CRG) and the Infectious Diseases Society of try, will be a specialist in generating sales momentum for new and 973 263 9191 America (IDSA) have collaborated to launch the third edition of the seminal existing niche briefings across Bulletin Healthcare’s portfolio, work- [email protected] reference book Handbook of Outpatient Parenteral Antimicrobial Therapy: For ing with a broad group of pharmaceutical companies and their Infectious Diseases in a first-of-its-kind, interactive digital format. The eHand- advertising agencies. The position requires knowledge of the phar- book helps infectious-disease practitioners learn how to set up and provide maceutical marketplace and a successful track record in selling dig- outpatient parenteral antimicrobial therapy (OPAT). For more information, One Network. Many Journals. please contact Scott J. Larson at 914-703-3208, scott@curryrockefellergroup. ital advertising. The successful candidate will join an experienced com, or visit www.OPATeBook.com. and sophisticated team of healthcare media specialists who com- Frontline Medical Communications (FMC) is pleased to announce a new pete aggressively in the market while maintaining a collaborative The JAMA Network of journals is your premier source for the most publishing partnership with Society of Hospital Medicine (SHM). Effective internal culture. Find out more at: http://bulletinintelligence.apply- up-to-the-minute research in medical science. January 2017, FMC will be publishing Journal of Hospital Medicine and The tojob.com/apply/y2e161/Account-Manager-Pharmaceutical-Industry. Hospitalist. In addition, FMC will have ad sales responsibility for the SHM Visit jamapsychiatry.com for more information

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ad_concepts_Selected.indd 1 5/12/16 12:18 PM BESTOF THE BEST 2016 BESTOF THE BEST 2016

Best Restaurants Best Ice Cream Parlors • Portofino’s Restaurant, • Hoffman’s, Spring Lake & BEST RESTAURANT Morristown, NJ BEST ICE CREAM PARLOR Point Pleasant, NJ • McLoone’s Pier House, • Halo Pub, various locations in NJ Long Branch, NJ • Stoddards Frozen Custard, Kent, Little • Arturo’s, NYC, NY OH • Kelly’s Outer Banks Duffers • Baskin-Robbins 5401 Atlantic Avenue, Wildwood, NJ 08260 • Four Seas Ice Cream, Centerville, Restaurant and Tavern, 5210 Pacific Avenue, Wildwood, NJ 08260 littleitalywildwood.com Outer Banks, NC MA • Treasure Sands Club, dufferswildwood.com • Dairy Queen If you like Italian, then you have to try Little Italy, located on Cresse and Atlantic Treasure Cay, Bahamas Strawberry Stack, Waffles Foster, • Murray’s Ice Cream & Cookies, Avenue. There is always a line, but I order takeout (before 5 p.m. they accept • Barbuzzo, Kansas City, MO takeout orders). I just pick it up on the way back from the beach. , PA or Chocolate Storm? Can’t de- • Cold Stone Creamery • Smith & Wollensky, cide? Just order all three. That’s • Kill Devil’s Frozen Custard and Pacific Grill & Beach Creek NYC, NY French Fries, Outer Banks, NC • Joe Allen, NYC, NY what I do when we take a family • Nauset Ice Cream, Eastham, MA 4801 Pacific Avenue, Wildwood, NJ 08260 •pacificgrillwildwood.com • De Novo, Montclair, vacation to Wildwood Crest and stop • Duffers Restaurant and Ice Cream 500 West Hand Avenue, Wildwood, NJ 08260 • NJ Parlor, Wildwood, NJ beachcreek.net at Duffers – the most amazing ice cream • Edison Diner, Edison, • Bellvale Farms Creamery, Warwick, I also love Pacific Grill – reminds me of Montclair, NJ, restaurants. Located on Pacific Avenue near Taylor NJ shop EVER. Lines are usually out the door, but it is totally NY Avenue. Nice atmosphere, gourmet food. Beach Creek also has great food and has a fun dockside bar worth the wait. It’s the kind of ice cream you dream about. • Babcock Hall’s Dairy Store, (great martinis). University of Wisconsin (Madison Campus), WI Sandra Parrelli, Senior Manager, Media Research and Strategic Insights, SSCG Media Group, 212- Alfe’s Restaurant & Fitzpatrick’s Crest Tavern 798-4665, [email protected]. 3401 New Jersey Avenue, Wildwood, NJ 08260 • alfesrestaurantwildwood.com 9600 Pacific Avenue, Wildwood Crest, NJ 08260 •cresttavern.com WHAT OTHERS SAY: These places aren’t open in the winter, but if you are down during the off-season, Alfe’s is open year-round. Also, you can go to the Crest Tavern (southern end of Wildwood Crest). They have a great chef and their Mussels Marinara are excellent. Hey, I am getting hungry! “Halo Pub in Hamilton Square and Princeton, NJ. Great homemade ice cream from their Halo Farm and in the summer there is live entertainment on the weekends.” Susan Benner, Account Manager, /alert, 973-699-2422, [email protected]. “Stoddards in Kent, OH. I grew up going here and it was a mainstay during summers. I always remember piling in the car with cousins WHAT OTHERS SAY: and going to the packed parking lot to get the frozen custard.” “Portofino’s Morristown, NJ. Excellent food, moderately priced, family owned, friendly staff, conveniently located and a short walk from “Kill Devil’s Frozen Custard in Outer Banks, NC!” home. It’s been ‘our Italian restaurant’ for the past 35 years.”

Best Ice Cream Flavors Best Restaurants BEST ICE CREAM FLAVOR • Ben & Jerry’s New York Super BEST RESTAURANT Fudge Chunk • Antonucci Café, NYC, NY • Friendly’s Vanilla • Sapphire, NYC, NY • Häagen-Dazs Butter Pecan Lincoln Ristorante • Frogs End Tavern, • Breyers Cherry Vanilla Lincoln Center • 142 West 65th Street, New York, NY 10023 Chester, NY Jamoca Almond Fudge • Old-Fashioned Chocolate • Fellini Café, Newtown • Babcock Hall’s Dairy Store, U of patinagroup.com/lincoln-ristorante Square, PA from Baskin-Robbins Wisconsin – Vanilla Bean (WI) After living in for over ten years • Berta’s Chateau, baskinrobbins.com • Stroh’s Ice Cream – Superman (MI) Wanaque, NJ I love Jamoca Almond Fudge from Baskin-Robbins. • Murray’s – Chocolate Flake and eating at numerous places, I always go back • Bonefish Grill Fromage (MI) to Lincoln as a favorite. The restaurant is beauti- • P.F. Chang’s China The perfect amount of chocolate/coffee ice cream • Edy’s Slow-Churned Chocolate ful and you can’t beat the atmosphere, with a view Bistro with almonds! Yum! Chip • Ben & Jerry’s Spectacular overlooking Lincoln Center. The service is amazing. Speculoos Cookie Core The waitstaff are always attentive and the little extras you Dan Lathitham, Associate Account Director, Abelson- • Turkey Hill Rocky Road receive from the chef are always a treat. The menu changes throughout the year so you can continually go there and try new Taylor, 312-894-5500, [email protected]. • Häagen-Dazs Chocolate • Cookies and Cream things. Make sure you leave room for dessert as they make some of my favorites! And make sure you try a pasta dish as it is always freshly • Pistachio made. Lincoln’s Restaurant Week menu is also a great option for first timers, I think it is one of the best in town. Lincoln is perfect for special occasions or if you are looking for a great place for a client lunch or dinner. You will not be disappointed. WHAT OTHERS SAY:

Angela Labrozzi, Director, Business Development, Frontline Medical Communications, 973-206-8971, . [email protected] “Superman ice cream by Stroh’s. It’s a regional flavor to the Midwest and it’s unlike anything else that exists!” WHAT OTHERS SAY: “Häagen Dazs chocolate with five simple ingredients, you can’t go wrong.” “Frog’s End Tavern at Glenmere Mansion in Chester, NY. The cozy atmosphere, excellent food, and relaxed and professional waitstaff “The new Ben & Jerry’s Core ice cream with caramel, cheesecake, and unbaked brownie centers are outrageously good!” combined to make for a thoroughly enjoyable afternoon or evening.”

6 THE EXCHANGE www.HMExchange.com JULY 2016 JULY 2016 www.HMExchange.com THE EXCHANGE 7 BESTOF THE BEST 2016

Best Resorts • Peter Island, British BEST RESORT Virgin Islands • Beaches, Turks & Caicos • Ritz-Carlton, Naples, Ocean House, Watch Hill, RI FL oceanhouseri.com • Hotel del Coronado, Coronado, CA If you live in the tri-state area • South Seas Island and have access to a car, a most Resort, Captiva Island, FL convenient destination for the • Dove Mountain, ultimate in relaxation, comfort, Tucson, AZ • Rancho La Puerto, and service is the Ocean House Tecate, in Watch Hill, RI. Upon arrival, you are greeted by spectacular panoramic views of the Atlantic Ocean.

The recently and lovingly renewed/rebuilt Ocean House has everything one could want – comfortable rooms, great restaurants, a spa with indoor pool, and a huge beach and other guest-related activities. The most wonderful part of all of the Ocean House experience is the special treatment you will receive as a guest. Each staff member has impeccable talents aimed at making your stay as enjoyable as possible. No request goes unanswered. My wife and I visit every year on our anniversary and each year is better than the last.

Kevin P. McIntosh, President, McIntosh Ltd., 203-554-8221, [email protected].

WHAT OTHERS SAY:

“Four Seasons Resort in Maui.”

“Dove Mountain in Tucson, AZ. Breathe the mountain air and hike in the hills.”

Best Beaches BEST BEACH • Chesil Beach, Dorset, • Cinnamon Bay, Research proves that NEJM delivers the most St. John The Baths in Virgin Gorda • Treasure Cay, Abaco impactful reach in the specialties you care about. bvitourism.com/activity/baths-national-park Island, Bahamas • Hawaii Paradise found in the British Virgin Islands! Reach influential high readers, early adopters, • Atlantic Beach, Called The Baths because of the shallow Hempstead, Long formulary committee members, and key opinion Island, NY pools and grottoes formed by giant vol- leaders in the specialty of your choice. • Wildwood Crest, NJ canic boulders on the beach, this oasis is a • Cape May, NJ Whatever specialty you choose – Hem/Oncs, IMs, perfect uncrowded spot to find crystal clear • Cape Cod Bay, MA • Philbin Beach, Cards, Endos, Gastros, IDs, Nephs, Neuros, PUDs, water and soft white sand. I’ve seen everything from squid to puffer fish to turtles Aquinnah, Martha’s Rheums, or any combination of specialties – your while snorkeling here, and enjoyed the schools of tiny fish that hide among the boulders. Vineyard, MA • Venice Beaches, FL message is sure to have impact with NEJM. There’s plenty of shade to relax in while resting up from cavorting in the surf. And when you get hungry, you • Aliso Beach, Laguna, can eat at Top of The Baths (topofthebaths.com). CA Find out more about NEJM’s extensive specialty • Delnor-Wiggins Pass reach. Get in touch with your NEJM Sales Director Melissa L. Bogen, ELS, Medical Editor, Bogen Editorial Services, 845-742-1145, [email protected]. State Park, Naples, FL or email [email protected]. WHAT OTHERS SAY:

“Cape May, NJ. Not too far from home, but the most relaxing place to be, with clear, clean water and beautiful sunsets every day.” “The beach in Venice, FL starting at the Federal Pier. You can hike for miles heading south from the pier with a Florida snow shovel to collect shark teeth.”

8 THE EXCHANGE www.HMExchange.com JULY 2016 BESTOF THE BEST 2016

Best Day Trips • Waterloo Village, BEST DAY TRIP Stanhope, NJ • Jersey Shore, NJ • , WI Lake Geneva, WI • New York City, NY • Lake Michigan, MI lakegenevaestates.com/top-10- • Storm King Art Center, mansions New Windsor, NY • Sleeping Bear Sand Lake Geneva, WI, is an historic Dunes, Glen Arbor, MI lake town about an hour-and- • City Island, NY a-half from . The spo- • , MA • Fishing at Max ken highlight of the town would McGraw Wildlife be different for all those who are Foundation in the asked, as the town draws casual and gravel pits, Dundee Township, IL recreational boaters, swimmers, walkers, • Jones Beach, runners, bikers, and shoppers in the summer, and skiers, ice skaters, snowmobilers, and adventurers in the Wantagh, NY winter. Good restaurants, elegant bed and breakfasts, resorts, and the Midwest’s wondrous nature are wait- ing year-round. What is so unique about Lake Geneva is the lakeshore walk. Since the mid to late 1800s, the wealthy staked their claim on the lakeshore. The Wrigleys, the Maytags, the Schwinns, and other less known, but very wealthy families, have established estates around the 20+ miles of shoreline. You can learn about these families and their estates by buying a ticket on the Lake Geneva Boat Tour and ride along as a guide brings you back through the past. I claim the highlight of Lake Geneva is the lakeshore path. All homeowners residing on the shoreline must offer to the public an ease- ment for a walking path along the shoreline, so you are front and center to the most beautiful estates and grounds in the Midwest. Some parts of the walking path are simply thin ruts in the grass while others are ornate stone paths and bridges. Everyone’s shoreline presenta- tion is a bit different and, at every turn, the unknown awaits. July, August, and September offer the splendor of the vast landscapes with flowers, boats, boathouses, and pools. Mid-September to early October mother nature’s show of color is a feast for the eye and soul. You can walk any part of the path or plan to walk the full 20+ miles. If the 20+ mile walk is in your plans, my suggestion would be to split the walk in two days so you can enjoy the splendor and wonderful accommodations.

Lynn Gale, Senior Account Manager, /alert, 847-487-5701, [email protected].

WHAT OTHERS SAY:

“Jersey Shore because it’s accessible and we can always end the day at Pete and Elda’s Pizza.”

“Lake Michigan, the wind is always cool in the summer, and the water is nice and cold when it gets super hot.”

BEST DAY TRIP

North Carolina Zoo nczoo.org One of our favorite day trips is to the North Carolina Zoo. We have a young We can pick primary care docs out of the crowd. daughter and she loves animals. This zoo has a great setup of Africa and Need your message to connect directly with a PCP? Look no North America and the animals are able to roam in (close to) indigenous further than American Family Physician. From online to print, we’re settings. The zoo has a merry-go-round which is a hit for our daughter. They the #1 journal in primary care.* Our unprecedented readership is just also have a lot of great special events – Boo At the Zoo, where kids can dress one of the reasons we’re the number one media brand in primary care. up and be part of a Halloween parade, Feed the Animals events, etc. Discover them all when you connect with us.

Kelly Morrison, Vice President, Media Director, Ogilvy CommonHealth Worldwide, 919-932-8608 (o), 201-650-3242 (c), 201-288-4440 | [email protected] | aafp.org/journals/adinfo [email protected]. *Source: Kantar Media, June 2016 Medical/Surgical Readership Study WHAT OTHERS SAY: “City Island – a nice place to be by the water, have a nice lunch or dinner, and be back in NYC in 30 minutes.”

10 THE EXCHANGE www.HMExchange.com JULY 2016 AM NOON PM BESTOF THE BEST 2016

Best Books Best Day In… • Midnight in the BEST BOOK Garden of Good and Evil, John Berendt • Pride and Prejudice, Jane Austen Ultramarathon Man by Dean Karnazes • Harry Potter Series, NEW ORLEANS J.K. Rowling ultramarathonman.com • To Kill a Mockingbird, Dean works in an office like we do, and at Harper Lee • The Japanese Lover, times experiences being trapped behind Isabel Allende by Sharon Ames tion of Magazine Street, New Orleans’ hipster shopping and ITINERARY eating district. Galleries, clothing stores, jewelry stores (and a his desk during the day. He says he really • The Alchemist, Paulo New Orleans is a true Coelho Morning voodoo shop) line the one-and-a-half-mile street. likes his job, but likes to run even more. gem, one of America’s • Jane Eyre, Charlotte ✓ National WWII Museum Uber to Mardi Gras World (1380 Port of New Orle- most unique cities. It has Even though his running is over the top for Brontë ✓ Audubon Park ans Place) where many of the incredible floats that parade a vibe, momentum, and most of us (all-night 100-mile races, for exam- • Nine Stories, J.D.  Camellia Grill through the city during Mardi Gras are designed and built. Salinger spirit unlike anywhere ple), after reading this book it makes me feel like it Here, you can tour the enormous warehouse, view the floats, • The Lord of the Rings else in the U.S. It’s not Midday and wear the colorful Mardi Gras costumes. Tour guides are is OKAY to want to go out and run, rather than sit behind a desk and Trilogy, J.R.R. Tolkien just the food (throw  Magazine Street knowledgeable and more than enthusiastic talking about the stare at the computer for eight hours. They say sitting is the new smoking, and we need a counter-culture • The Magus, John all diets to the wayside Fowles  Mardi Gras World history and traditions of Mardi Gras and the krewes, the cul- to encourage us to exercise. when in New Orleans - • The Healing, Jonathan tural groups that build the floats to represent their traditions. Odell Evening no “dressing on side” Davis Gates, Director, Late Development Statistics, Infectious Diseases, Merck, 732-594-4649, davis. • 11/22/63, Steven King  Bourbon Street and get your fried food ENTERTAINING EVENING [email protected]. • The Kite Runner,  Café Du Monde mojo on), New Orleans Khaled Hosseini has managed to retain A short walk back to the streetcar and off to the French • The Bible the essence of what made it unique long before it Quarter or, “the Quarter,” New Orleans oldest and liveliest neighborhood. Bourbon Street, with its bars, strip clubs, WHAT OTHERS SAY: “The Magus by John Fowles. It can be read as a mystery, a romance, or the became the 18th U.S. state in 1803. It is unquestionably the and souvenir shops, is an “out-of-control-frat-party meets trigger for discussions of identity choices.” most varied cultured city in the U.S. with its mix of Native Americans, Africans, Caribbean French, and, most notably, circus-sideshow and everything in-between.” That said, it’s the French Creoles. It is these cultures that are reflected in a must, even if you just walk across it. The Quarter is much the architecture, cuisine, and joie de vivre of present-day New more than Bourbon Street though. Wooden architecture, Orleans. classic wrought-iron clad buildings, beautiful courtyards, BEST BOOK unique shops, and delectable restaurants make it a feast for STARTING OUT THE DAY the senses. Each street seems to have its own vibe. Though I’m not big on tourist traps, the world famous Café Du Monde is The Lovely Bones by Alice Sebold You can cover several attractions riding the streetcars. Hop a must (www.cafedumonde.com). The bustling café serves coffee on the St. Charles streetcar on Canal (main drag) and Caron- My favorite book of all time is The Lovely Bones by Alice Sebold. I read the (black or au-lait only – forget almond milk), orange juice, and delet across from the Crown Plaza Hotel. First stop, National chocolate milk and their world-famous beignets, fried dough book in high school, and the raw events and emotions made it seem like WWII Museum (945 Magazine Street, www.nationalww2muse- squares topped with way too much I was getting into something beyond my age, which I loved. I’ve re-read um.org), which houses a comprehen- powdered sugar. Unless you’re there the book as an adult, and still get the same feeling! Reading The Lovely Bones turned me on to other books sive collection of vehicles, weapons, Jackson Square early in the morning (before 8 a.m.), letters, photographs from the period by Alice Sebold, such as her memoir, Lucky, which I enjoyed equally as much. She has a way of capturing me expect a line, but the staff does a great leading up to the war as well as with relatable, emotionally charged stories. job of getting patrons in and out quick- during and after WWII. Unlike many ly. However, it is open 24 hours a day, dark history museums, the WWII 7 days a week so if you’re partying at 3 Halley Yankanich, Senior Account Executive, HLG Health Communications, 215-832-0133, [email protected]. Museum is light and modern and has a.m. and need a fix… a personal quality about it. Whether it’s food or music or both – Head back to the streetcar and the Quarter is the heart of the city and continue “Uptown” through the where you want to spend your night. It Garden District to gawk at the beau- is the home of jazz (Louis Armstrong) BEST WEBSITE TO BOOK TRAVEL Best Websites to tiful homes and lush landscaping, and some of music’s most prolific musical families, but you Book Travel including the southern live oak trees that form canopies on can find virtually any music and there are musicians on many • Orbitz.com many side streets. If parks are your thing, debark at Audubon street corners too. Pick a club and take a chance. You are cer- • Travelzoo.com Park across from Loyola and Tulane Universities. Then hop tain to discover something new and fabulous. Kayak.com • yahoo.com/style/ back on the streetcar for a short distance till the car makes a New Orleans makes no apologies for what it is – wild, grit- tagged/travel/ sharp right. Start looking on your left for The Camellia Grill ty, laden with high-fat, fried foods, and deeply trenched in “Search One and Done” is their • Lastminute.com (626 South Carrollton Avenue), one of New Orleans’ most tradition. Just don’t call it New Orleeeeens. It’s N’Awlins. If motto and it rings true. • Skypicker.com famous diners. It’s too established and too cool to have a you’re lucky, you might just catch an impromptu parade with • Travelocity.com website, so you can view the menu here http://viewmenu.com/ a full-on brass band. Yes, really! Amy Veress, Multichannel camellia-grill/menu. It may look basic, but it’s an institution See Our Digital Edition for More! Media Coordinator, SSCG Media (and the pecan pancakes are worth the trip – breakfast served Group, 212-450-2905, averess@ all day). Sharon Ames is Business Development Manag- SSCGMedia.com. MIDDAY MEANDERING er, Medikidz, 200 Varick Street, New York, NY 10014. She can be reached at 516-993-7800 or Head back downtown on St. Charles. Ask the conductor [email protected]. WHAT OTHERS SAY: “Yahoo Travel because that’s what I started using many years ago and I am a creature of habit.” to let you off at Louisiana Street and point you in the direc-

12 THE EXCHANGE www.HMExchange.com JULY 2016 JULY 2016 www.HMExchange.com THE EXCHANGE 13 ADS5041-A HC MRK EXG 8 x 10.75.qxp_Internist King 6/2/16 2:49 PM Page 1

PERSONAL EXCHANGE TienPhan Your ad will “That Favorite movie? there’s some My favorite movie is Pride and Prejudice. Keira Knightley good in this makes a perfect Elizabeth Bennet. What would you do or buy if you won the lottery? world, Mr. I would buy a nice brownstone in Brooklyn then rent it out so be seen. Frodo, and I can travel the world. it’s worth Hobbies? Trying new foreign food and restaurants in NYC. fighting for.” What would you like to know more about? —Samwise Space and the Universe. Gamgee What’s the best/worst part of your job? I love all the people at my agency. Truly incredible people who make me laugh every day. The worst part of my job is having to figure out what is for lunch. There is no good Birthplace: Da Nang, Vietnam lunch area around our agency. Marital Status: Engaged What one little thing always makes you happy? Occupation: Supervisor, Media Planner Dim Sum, especially sticky rice wrapped in banana leaf. Years in Industry: 3½ What is your pet peeve? College: The University of Georgia Squeezing the toothpaste in the middle instead of the bot- tom. What kind of animal does that?! If you could see anyone in concert, who would it be? What are two things on your bucket list? Adele live in concert would be heaven. I saw her live on SNL I always wanted to travel to New Zealand to do the Lord of one time and knew it was truly an experience to remember. Annals is among the most highly read and influential the Rings tour. I would love to move to Waco, Texas, to have What famous person would you HATE to be stuck in a Your message will journals in the world. According to Kantar Media, 82% Chip and Joanna Gaines redo my fixer-upper. room with? of all physicians who receive Annals of Internal Medicine What is the biggest obstacle you have overcome? Kim Kardashian. Really just her voice. How does anyone listen get the recognition read it, the highest readership rate among all internal My family immigrated to America from Vietnam when I was to her talk every day? medicine journals.* young. My biggest obstacle was having to learn English What do you think is the most important issue facing us and readership Annals content is distributed to over 100,000 print readers when I moved to America. today? you seek each issue and over 500,000 online visitors monthly. What was your first job? Gender Equality. *Source: Kantar Media, June 2016 Medical/Surgical Readership Study, Internal Medicine My first job was working the drive-through at a Taco Bell What is your most memorable birthday? Office & Hospitals Combined, Table 110 when I was 16 years old. My 17th birthday. My parents let me travel to Vietnam by Do you have any pets? myself to visit family and I had a blast. I have an adorable pit bull/lab mix named Cookie because What is one thing you can’t live without? her fur is the color of warm baked cookies. I can’t live without Aquaphor Healing Ointment. I never leave If you could do a guest role on a TV show, which one the house without it. would it be? What do you collect? I would love to be a cartoon character on Bob’s Burgers In my spare time, I collect J. Crew clothes. It is an expensive because it is one of my favorite shows. collection to have, I must admit. If you could have lunch with any person, living or dead, If you could work doing anything in the world, regardless who would it be? of the income, what would you do? I would want to have lunch with my grandfather. He passed I always wanted to be a voice actress. Show up in PJs and pretend to be someone else for a day. Sounds like a blast! away before I was born so I never got the opportunity to Contact: Kevin Bolum, Director, Advertising Sales at [email protected] or 215-351-2440 meet him. What is your favorite vacation spot? Kenny Watkins at [email protected] or 973-785-4839 What is your favorite restaurant? because of the art and the fashion. Mister Hotpot in Sunset Park, Brooklyn, NY. They have very fresh produce and seafood to cook at your table. Tien Phan, Supervisor – Media Strategy, ID Media, 100 What three adjectives best describe you? West 33rd Street, 6th Floor, New York, NY 10001. She can be ADS5041-A Energetic, Entertaining, Friendly. reached at 212-907-7053 or [email protected]. Credible | Influential | Relevant | Practical | Clinical | Essential Reads 14 THE EXCHANGE www.HMExchange.com JULY 2016 Digital Edition Extra Bonus Content Only Available Here

AM NOON PM Best Day In… NEW ORLEANS

by Sharon Ames, Continued from Page 13

Lucky for us that New Orleans attracts many medical conferences and, if you’re like me, you manage to sneak in a day or two before or after to spend some time in the city. Just don’t tell my boss :)

SHARON'S FAVORITE MUSIC SPOTS TOP FOOD PICKS

• Tipitinas – www.tipitinas.com • Emeril’s (Classic Creole) – • – www.houseofblues.com www.emerilsrestaurants.com • BB Kings – www.bbkings.com • Commander’s Palace (Very Classic Creole) – www.commanderspalace.com • Le Maison – www.maisonfrenchmen.com • NOLA (Nuovo Creole) • The Maple Leaf – www.mapleleafbar.com www.emerilsrestaurants.com • WWOZ FM’s Live Music Wire for comprehensive music • GW Finns (Creole) – www.gwfins.com listings – www.wwoz.org/new-orleans-community/live- wire-music-calendar • The Joint (BBQ) – www.alwayssmokin.com • Atchafalaya (Contemporary Creole) – www.atchafalayarestaurant.com • Muriel’s Jackson Square – www.muriels.com • Mother’s – www.mothersrestaurant.com

JULY 2016 www.HMExchange.com THE EXCHANGE 17 BESTOF THE BEST 2016 Digital Edition Extra AUGUST Bonus Content Only Available Here Must-Know Industry Events 2016 1-3 , MN 11-13 ANNAPOLIS, MD 29-9/2 , OH ExL Pharma is sponsoring “6th Annual 2016 Annual Infectious Diseases 22nd Annual Pediatric Board Digital Marketing for Medical Devices,” Society for Obstetrics and Review, 216-448-8718 BESTOF THE BEST 2016 866-207-6528 Gynecology (IDSOG) Meeting, 4 COLUMBUS, OH 312-676-3928 MEETINGS IN HBA Happy Hour Series, www.hbanet.org 12-15 , CA 4-7 NAPLES, FL American Association of Diabetes SEPTEMBER Educators (AADE) Annual Meeting, Symposium by the Sea 2016 – Florida 15 NEW YORK, NY College of Emergency Physicians Annual 800-486-9644 AMM Educational Meeting, Meeting, 407-281-7396, ext. 232 17 HAZELWOOD, MO BEST DAY TRIP www.ammonline.org 10-13 WAIKOLOA, HI HBA – The Affordable Care Act: Past, ICJR 3rd Annual Pan Pacific Orthopaedic Present, and Potential Futures, 16-17 LAS VEGAS, NV Cape May/Wildwood Congress, 760-942-7859 www.hbanet.org 9th Annual Perspectives in 10-14 NEWPORT BEACH, CA 20 SAN DIEGO, CA Rheumatic Diseases, I love going to the South Jersey Shore in the winter. I head to 68th Annual Meeting of the Pacific Fourth Annual Stroke Conference, 973-290-8214 Wildwood/Cape May for the day. No traffic in the winter. Of Dermatologic Association, 888-388-8815 858-652-5400 course staying overnight lets you enjoy the restaurants with- out the summer crowds. Amazing how many places are open and it is wonderful zipping down the Garden State Parkway without any traffic. AUGUST Fun T ings T D 2016 Susan Benner, Account Manager, /alert, 973-699-2422, [email protected]. h o o NEW JERSEY August 18 - Tortured Soul – Free 6 - Monobloco/Cabruêra/ 25 - Bilal – Free Boogarins/DJ Luiz Santos – Free Atlantic City 7 - Igmar Thomas and the Revive casenet.com/concert/atlanticcityconcert.htm PNC Bank Arts Center Big Band Present: A Journey 5 - Artie Lange, Borgata Exit 116, Garden State Parkway, Holmdel, Through the Legacy of Black 5 - Josh Groban, Borgata 732-203-2500 Culture – Free 6 - Aaron Neville, Golden Nugget 2 - Snoop Dogg and Wiz Khalifa 4 - Florida Georgia Line 8 - Jerry Garcia Symphonic 6,7 - The Four Phantoms, Borgata Celebration featuring Warren 7 - Kool and the Gang, Chaka 7 - Jerry Garcia Symphonic Celebration with Warren Haynes Khan, Borgata 10 - Tamar-kali with ASE Dance 12,13 - Jerry Seinfeld, Borgata Haynes 9 - Counting Crows and Theatre Collective/Nathan 13 - Abba the Concert, Resorts Trice RITUALS – Free 13 - Boston, Trump Taj Mahal Rob Thomas 13 - Goo Goo Dolls 13 - The Go-Go’s Farewell Tour with 13 - Jimmy Buffett, G. Love, Best Coast and Kaya Stewart 14 - Blink 182 with A Day to Atlantic City Beach 14 - Mbongwana Star/Batida/Young BEST DAY TRIP Remember and All Time Low 13 - The Band Perry, Tropicana Paris/Okayafrica Electrafrique 21 - Chris Botti 14 - Lady Antebellum, Borgata featuring DJ Underdog 23 - Black Sabbath 19,20 - Kristin Chenoweth, Borgata 17 - DJ KS 360 & Full Circle Annapolis, MD 26 - Prophets of Rage 20 - Rick Springfield, Golden Souljahs Presents: Behind the 30 - Korn and Rob Zombie visitannapolis.org Nugget Groove with The Ladies of 21 - Gladys Knight and The O’Jays SKYY/Soul Connected/Raphael • US Naval Academy NEW YORK August 26 - ZZ Top & Gregg Allman, Xavier – Free • Great restaurants Borgata Beacon Theatre 21 - Sweet Micky/MHD/Erik La Peau 27 - Jim Gaffigan, Borgata 2124 Broadway, between West 74th and 28 - GoldLink/Backyard Band/ • Steamed crabs and excellent crab cakes NJPAC 75th Street, 866-858-0008 DJ Spicoli One Center Street, Newark, 23 - Nick Offerman & Megan 31 - Chicago the Musical: 20th • Quaint 1-800-Go-NJPAC Mullally Anniversary Concert – Free • Wonderful place to shop 4 - Junior Marvin’s Wailers – Free Central Park SummerStage Madison Square Garden 4 - Bring It! Live Central Park, Rumsey Playfield, 7th Avenue, between 31st and 33rd Street, 5 - Yasi Final Performance cityparksfoundation.org 866-858-0008 Tom Bishow, Vice President of Sales, RRY Publications, LLC, 410-356-2455 (o), 410-608-1697 (c), [email protected]. Apprentice Division II – Free 1 - Garbage/Kristin Kontrol 4-8 - Drake & Future Summer 6 - Ron White 3 - Phillip Phillips/Matt Sixteen Tour 11 - Avery*Sunshine – Free Nathanson/A Great Big World 9 - Billy Joel 11 - Jill Scott 6 - Pre-Show Panel: Entrepreneurial 10,11 - Twenty One Pilots 13 - Bonnie Raitt: Dig in Deep Tour Carnaval and Its Impact on 13 - Halsey Badlands Tour 2016 Brazilian Culture 14 - AC/DC

18 THE EXCHANGE www.HMExchange.com JULY 2016 JULY 2016 www.HMExchange.com THE EXCHANGE 19