SBW6 STARBIZWEEK, SATURDAY 19 DECEMBER 2009 Mohan Munasinghe Up close&personal Sustainable development expert gets ... By ERROL OH more sustainable path. It’s not rocket science,”
[email protected] he adds. OW to profoundly change your life, Hurdles of the mind HTip #37: Randomly attend a talk. It Not surprisingly, the third principle of worked for Professor Mohan sustainomics originates from Munasinghe’s Munasinghe. academic history. His moves from one field to His decision to go for a public lecture on another have taught him that most people are development led him down a path that set in their ways and are very resistant to included a job at the World Bank, internation- change and new ideas. al recognition as a pundit on sustainable “Ultimately, you have to change people’s development, government advisory roles, minds. You have to transcend the barriers of leadership positions in two institutes, and a discipline, for example. Sustainable develop- stake in a Nobel Prize. What a difference an ment has to be multi-disciplinary and cannot hour makes. be narrowly focused on one aspect,” he argues. This was in Canada in the early 1970s, when “You also have to transcend the barriers of Munasinghe was working towards his PhD in stakeholder thinking. You’re only looking at it solid state physics, having studied engineering (sustainable development) as a businessman, earlier at Cambridge University and the or from a government’s point of view, or as an Massachusetts Institute of Technology. environmentalist.” He can’t remember the name, but the However, the most important challenge, he lecturer made a lasting impression neverthe- says, is to overcome barriers represented by less when he made a point about brain drain – values.