http://edoc.bseu.by choose exactly what corresponds to his needs. Over the Iast few years there has been а significant increase in this type of travel. Globally there is а decrease in average duration of а trip, but an in crease in frequency, which signifies greater availability of travelling in general. So, tourism is an important, even vital, source of income for many re gions and countries. Globalization has а dramatic influence on the interna tional tourism which plays а more and more important part in the world economy.
References
1. Collins, М. The pros and cons of globalization [Electronic resource] / М. Collins // Forbes. - Mode of access: https://www.forhes.com/sites/mike coШns/the-pros-and-cons - of-globalization/. - Date of access: 13.02.2017. 2. Marriott International [Electronic resource]. - Mode of access: http://www.marriott.eom.ru/. - Date of access: 13.02.2017. 3. InterContinental Hotel Group [Electronic resource]. - Mode of access: https:/ /www.ihg.com/hotels/. - Date of access: 13.02.2017. 4. Нilt.on Worldwide [Electronic resource]. - Mode of access: http://www.hil ton.ru/. - Date of access: 13.02.2017. 5. Вooking.com [Electronic resource]. - Mode of access: http:// www .booking. сот/. - Date of access: 13.02.2017.
Т.Д. Москалева, М. А. Кашляк БГЭУ (Минск) Научный руководитель М.А. Кашляк
HAUNТED HOTELS:'CUSTOMERS' SAТISFACТION AND DEVELOPMENT TENDENCY
Any traveler is eager to find enjoyment and excitement from the place he visits. However in our fast-paced world it becomes more difficult to take а traveler's breath away. While some hote1s utilize their brands, geogra phical position, and excellent service, properties can also use а haunting to attract peculiar customers to а destination. Those travelers who seek thrill and strong sensation can Ье excited Ьу some paranormal experiences. When а person occupies а haunted property, the excitement may appear as .a result of the desire for strangeness and novelty. It is considered, that а visit to а haunted house provides an adren aJine rush similar to the excitement one can achieve from skydiving [1]. Therefore some tourists may Ье highly motivated to seek haunted proper ties. Тhus, such tourist properties сап potentially increase their occupancy rates and revenues [2]. Surely, many factors contribute to the satisfaction of а hotel visit including the price, housekeeping, food and beverage and others. Atmo- 365 spherical elements such as style, colorв, and lighting can affect overall con sumer impressions. So, haunted hotels can manipulate these elementв to develop an environment in which paranormal encounters may Ье expected [3]. It i& ·well-known there are mysteriouв рlасев all over Belarus: Neвvizh Caвtle with itв ghost, Chornaya Panna, Mir Castle with the spirit of Sofia, Loshitski Park Manвion, and others. Theoretically, Belarus сап develop this type of accommodation and inspi,re tourists to stay there. However, ac cording to the reviews given Ьу Ruвsian and Вelarusian tourists to Nesvizh and Мir Castles, people are mainly satisfied only with the idea of staying in а castle, but they are not excited Ьу the fact of ghosts' presence there [4]. Contrary to that, the tourists from Europe and the USA (United States of America) are greatly amazed Ьу а haunted accommodation. They experience more thrШ and enjoyment from st~ying in such type of hotelв and hence, they would like to stay there more often. Therefore the hotelв raise their popularity, occupancy rate, revenueв ацd create new wаув of attracting touriвts. Some of the most popular haunted hotels are the Stanley hotel in Colorado, where Stephen Кing веt the scene for his book, the Jerome Grand Hotel in Arizona, where guests can sign up for а ghost-hunting package, complete with special tools to document the вpirits, the Palmer Ноuве Hotel in Мinnesota and others [5]. In concluвion, haun~ed hotels may Ье an effective way of attracting specific customers to а deвtination. However it may Ье successful only for the Western countrieв due to their set of mind. The theme of haunted ho telв can Ье used for future studies on haunted t ourism and lodging.
References
1. The Jure of haunted houses: Why was 1 dying to go inside? [Electronic re source]. - Mode of access: https: //www . psycbologytoday.com /Ыog / mr-analy sand/ 201110/ the-lure-haunted-houses. - Date ot access: 12.02.2017. 2. М athe·Soulek, k. You Look Like You ~ ve Seen а GOOвt: А Preliminary Ex ploration in Price and Customer Satisfaction Differenceв at Haunted Hotel Properties / К . Mathe-Soulek, G. С. Aguirre, 1. Dallinger / / Journal of Tourism Inвights . :- 2016. - № 7 (1). - Art. 1. 3. Cohen, Е . А pheщ1menology of touriзt experiences / Е. Cohen // Socio logy. - 1979. - ~. 13 (2). - Р. 179- 201. 4. Palace Hotel (Electronic resource]. - Mode of access: https://www.tri padv i sor.ru / Hotel _Review - g2229629-d3842381 - Reviewв-Palace_Hotel-Nes vizh_Neвvizh_Шstrict_M i nsk_Region.html . -- Date of access: 12.02.2017. 5. Best haunted botel [Electronic resource]. - Mode of access: http: //www.lObest.com / awardв / travel/Ьest-haunted - hotel /. - Date of ac cess: 16.02.2017.
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