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Unfortunate Logos Based on Mythology the Starbucks Siren

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Unfortunate Logos Based on Mythology the Starbucks Siren 1 Unfortunate Logos Based on Mythology The Starbucks Siren The Symbol Is Used For: A classy-looking figure to put on the coffee chain's sign and cups. But the Symbol Actually Means: Obsession, addiction and death. If you're familiar with the Starbucks logo, it's probably because, statistically, you are inside a Starbucks right now. You may not have realized that the woman in their green label with the perky breasts and weird twin-fishtail deal going on is a siren from Greek mythology. According to the Starbucks blog, she was chosen as the logo because Starbucks was looking for a nautical theme to capture the spirit of Seattle. Remember that this was back in 1971, when Seattle was known for sailing and seaports instead of grunge rock, rain and hipsters. In mythology, sirens are consistently seen as a personification of the ocean -- and that's not a good thing. They're brutal sociopaths who murder you by being attractive. According to scholars, they would sing an "irresistibly sweet" song that "lapped both body and soul in[to] a fatal lethargy (Wikipedia). Sailors who crossed paths with a siren would become so obsessed that they would crash into the rocks and die. Versace's Medusa The Symbol Is Used For: The logo on a high-end Italian fashion label. But the Symbol Actually Means: Vanity and promiscuity will ruin you. Chances are you're familiar with the name Versace, even if it's only as "that word printed on things I can't afford." Just as iconic is the logo, based on Medusa. And by Medusa, we mean a woman so hideous that looking upon her turned men into stone. You should probably avoid trying their clothing on in front of a mirror. To Versace's credit, legend has it that Medusa was originally incredibly beautiful, so much so that she seduced the sea god Poseidon...inside the temple of Athena, another god who wasn't too happy about it. So Athena punished Medusa with the fangs and the hair-snakes MLA: Sargent, J.F. "7 Horrifying Historical Origins of Famous Corporate Logos." Cracked.com. 16 Feb. 2012. Web. 31 Aug. 2014. 2 and all that. The point is, this high-priced international fashion house based their logo on a cautionary tale about the dangers of lust and being too attractive. Medusa's tale ends with her finally being beheaded. Her head was used as a weapon, since even when severed from her body it was still ugly and dangerous. Also, the blood that spilled from the head turned into poisonous snakes that infested the world. The Volkswagen Phaeton The Symbol Is Used For: A line of luxury sedans. But the Symbol Actually Means: A reckless teen who almost destroyed the world…. Motor companies tend to name their cars based on what rolls nicely off the tongue. Either it's a meaningless, simple word (Ford Escort, Honda Civic) or it's one that invokes thoughts of speed and danger, like "viper" or "mustang." So Volkswagen probably just thought "Phaeton" was a cool word. After all, it sounds like a weapon out of Star Trek or something. They presumably did not know that the story of Phaeton from Greek mythology is the tale of a headstrong young man who, when he came of age, asked to borrow his father's chariot. When his father said, "Sure, whatever," Phaeton went out, had some fun and almost crashed it before Zeus killed him with a lightning bolt. Phaeton was the son of Apollo, the god who carried the sun across the sky, so the "chariot" he was borrowing was also towing the sun around. But that just makes the story worse, since crashing his chariot meant crashing the sun into the Earth. So Volkswagen named their luxury sedan after a near-apocalyptic driving incident. One that was only avoided because someone murdered the driver before he could do any further damage. HTC Droid Eris The Symbol Is Used For: A line of smartphones. But the Symbol Actually Means: The goddess of frustration. Cellphones seem to be named by the same people who name cars. They either get totally made-up words MLA: Sargent, J.F. "7 Horrifying Historical Origins of Famous Corporate Logos." Cracked.com. 16 Feb. 2012. Web. 31 Aug. 2014. 3 (Razr) or vaguely sci-fi sounding ones (Galaxy) or, in this case, names that sound like video game characters (Eris). The Droid Eris was the first smartphone that Verizon Wireless carried, and like a lot of modern smartphones, it boasted a lot of cool sounding features like "sense" and "multi-touch," none of which matter more than the all-important "having some service" feature which, unfortunately, it didn't have. And that's why the name is so unintentionally fitting -- Eris was actually the Greek goddess of discord, frustration, rivalry and strife. She's known for starting the Trojan War by throwing an apple inscribed with the words "To the fairest" onto a table full of Greek gods and saying "You guys can probably sort that out." So she's basically the Greek symbol for massive inconvenience, which makes sense when you're fumbling with your too-fat fingers over a smudgy touch screen that cracks if you so much as cast a shadow on it. Though originally the phone was called the HTC Hero, Verizon changed the name when they agreed to provide support for it. It seems almost like someone was trying to warn us. The Symbol of Medicine, Caduceus The Symbol Is Used For: Medical institutions the world over. But the Symbol Actually Means: Deceit and profit. You're probably at least passingly aware of the universal symbol of doctors and medicine, [It’s on ambulance doors.] …[T]he symbol, which is called a caduceus, does have strong connotations involving deceit, trickery and corporate greed. It's actually the staff of Mercury, Roman god of liars and thieves. To be fair, it would seem to be more fittingly the symbol of medical insurance companies rather than doctors. The use of the caduceus as a symbol of medicine came into vogue in the 1850s, most likely due to a hilarious misunderstanding -- another image, the rod of Asclepius, is actually the ancient symbol for the god of medicine and healing, but it only has one snake and no wings.... When they were looking for an appropriate logo for doctors and medics, they simply got the two symbols confused. MLA: Sargent, J.F. "7 Horrifying Historical Origins of Famous Corporate Logos." Cracked.com. 16 Feb. 2012. Web. 31 Aug. 2014. 4 Cerberus Capital Management The Symbol Is Used For: One of the USA's largest private equity firms. But the Symbol Actually Means: A vicious dog that corners you and devours you alive. [Cerebus is ‘Fluffy’ for all you Rick Riordan fans.] A capital management firm works by finding companies that should be doing really well but aren't and then injecting them with some cash so that they can really shoot for the stars. At their best, they're like the [hero that helps you through rough economic times]. At their worst, they're like a gigantic three-headed dog that traps you on one side of a river and threatens to eat you alive if you ever try to escape. Cerberus Capital chose its name because the founder wanted to invoke the image of guarding his clients' funds. But the mythological dog is definitely best known for eating people alive and trapping them in a place they don't want to be (Hades) -- exactly the opposite of what a burgeoning company wants their new partner to do, unless that's somehow their business model. Cupid’s Wedding Chapel in Las Vegas The Symbol Is Used For: Love that just can’t wait until you get home. But the Symbol Actually Means: Hmm, read the story and tell me what you think. MLA: Sargent, J.F. "7 Horrifying Historical Origins of Famous Corporate Logos." Cracked.com. 16 Feb. 2012. Web. 31 Aug. 2014. .
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