Winners (Promo & Activation Lions)

Cat. No Entry Title Client Product Entrant Company Country Agency Prize No A01 (Food & Drinks ) A01/001 00070 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Gold Lion ZEALAND Auckland A01/016 00061 THE FAIREST AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA DEL CAMPO SAATCHI & Silver Lion NIGHT OF ALL SAATCHI Buenos Aires SAATCHI Buenos Aires A01/028 02501 UPSIDE DOWN ORANGINA ORANGINA BETC Paris FRANCE BETC Paris Bronze Lion CAN A01/071 03119 FINDING LIGHT IN COCA-COLA MIDDLE COCA-COLA MEMAC OGILVY Dubai UNITED ARAB MEMAC OGILVY Dubai / Bronze Lion THE DARK EAST EMIRATES FP7/DXB Dubai A01/109 01634 EDIBLE SIX PACK SALTWATER SALTWATER WE BELIEVERS New York USA WE BELIEVERS New Bronze Lion RINGS BREWERY BREWERY York A01/111 02571 NOT COMING REMY MARTIN LOUIS XIII FRED & FARID New York USA FRED & FARID New York Bronze Lion SOON

A02 (Fast Moving Consumer Goods ) A02/009 02697 ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE McCANN NEW YORK USA McCANN NEW YORK Silver Lion ADVICE WIPES A02/027 03023 #DADDO PANTENE PANTENE HAIR GREY NEW YORK USA GREY NEW YORK Silver Lion CARE A02/053 03024 GO ASK DAD PROCTER & GAMBLE GILLETTE RAZORS GREY NEW YORK USA GREY NEW YORK Bronze Lion

A03 (Durable Consumer Goods) A03/027 02741 THE BABY CONTOURS BABY STROLLERS FCB CHICAGO USA FCB CHICAGO Gold Lion STROLLER TEST- STROLLERS RIDE BY CONTOURS

A04 (Cars & Automotive Products & Services) A04/013 01042 THE REVERSED HARALD A. MØLLER/ VOLKSWAGEN TRY Oslo NORWAY TRY Oslo Gold Lion TRAILER VOLKSWAGEN TRAILER ASSIST NORWAY

A04/021 01537 THE NAKED UTE VOLKSWAGEN AMAROK DDB Sydney AUSTRALIA DDB Sydney Silver Lion AUSTRALIA A04/032 00674 INTELLIGENT NISSAN MOTOR CO. INTELLIGENT TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Bronze Lion PARKIG CHAIR PARKING ASSIST Tokyo / TYO INC Tokyo / BIRDMAN Tokyo

1 of 1 Winners (Promo & Activation Lions)

A04/041 02793 LANDCRUISER TOYOTA MOTOR LANDCRUISER SAATCHI & SAATCHI Sydney AUSTRALIA SAATCHI & SAATCHI Gold Lion EMERGENCY CORPORATION Sydney NETWORK AUSTRALIA A04/056 02583 MISSION TO THE AUDI AUDI THJNK Hamburg GERMANY THJNK Hamburg Bronze Lion MOON A04/059 02521 BAJAJ V BAJAJ BAJAJ LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA Bronze Lion AUTOMOBILES Mumbai

A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) A05/008 00140 THE ORGANIC COOP RETAIL STORES FORSMAN & BODENFORS SWEDEN FORSMAN & Bronze Lion EFFECT Gothenburg BODENFORS Gothenburg A05/010 00647 #OPTOUTSIDE REI REI VENABLES BELL & USA VENABLES BELL & Grand Prix PARTNERS San Francisco PARTNERS San A05/044 02902 CARREFOUR CARREFOUR BABIES' PRODUCTS SAATCHI & SAATCHI Milan ITALY Francisco Bronze Lion BABY NIGHT A05/052 02942 DXP CAR DOMINO'S DOMINO'S PIZZA CP+B Boulder USA CP+B Boulder Silver Lion

A06 (Travel, Transport & Leisure) A06/012 02600 THE SWEDISH SWEDISH TOURIST TOURISM INGO Stockholm SWEDEN INGO Stockholm Silver Lion NUMBER ASSOCIATION A06/027 01335 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA LEO BURNETT Gold Lion CHICAGO "BEDROOMS" CHICAGO EXHIBIT A06/045 03025 SUPER BOWL NATIONAL FOOTBALL SUPER BOWL 50 GREY NEW YORK USA GREY NEW YORK Silver Lion BABIES CHOIR LEAGUE

A07 (Media & Publications) A07/009 02908 ANTI-RIVAL BANDSPORTS CORPORATE IMAGE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Silver Lion VACCINE Paulo A07/010 03080 HATTRICK BEIN SPORTS CHAMPIONS TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Silver Lion LEAGUE CHANNEL

A08 (Financial Products & Services) A08/003 00087 SLOW DOWN GPS IF INSURANCE INSURANCE FORSMAN & BODENFORS SWEDEN FORSMAN & Gold Lion Gothenburg BODENFORS Gothenburg A08/029 02099 FAST FORWARD GEICO INSURANCE THE MARTIN AGENCY USA THE MARTIN AGENCY Bronze Lion Richmond Richmond

A10 (Commercial Public Services)

1 of 1 Winners (Promo & Activation Lions)

A10/007 01211 "THE MOST NORTON BY NORTON GREY SAN FRANCISCO USA GREY SAN FRANCISCO Bronze Lion DANGEROUS SYMANTEC TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES A10/015 03269 SEA HERO QUEST DEUTSCHE TELEKOM DEUTSCHE SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI Silver Lion TELEKOM London A10/021 02861 WORDS TO EASY WAY INSTITUTIONAL LDC São Paulo BRAZIL LDC São Paulo Bronze Lion WATCH LANGUAGE CENTER

A11 (Corporate Image) A11/016 02981 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA McCANN NEW YORK Gold Lion TO MARS BEYOND A11/046 03364 TOUCHABLE INK THAI SAMSUNG TOUCHABLE INK J. WALTER THOMPSON THAILAND J. WALTER THOMPSON Bronze Lion ELECTRONICS / THAI BANGKOK BANGKOK ASSOCIATION OF THE BLIND

A12 (Public Health & Safety) A12/041 02945 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA DAVID Buenos Aires Gold Lion AWARENESS A12/053 03226 BRAINBAND SAMSUNG SAMSUNG LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY Silver Lion AUSTRALIA BRAINBAND

A13 (Public Sector & Awareness Messages) A13/083 03301 REWORD HEADSPACE REWORD WEB LEO BURNETT MELBOURNE AUSTRALIA LEO BURNETT Bronze Lion APPLICATON MELBOURNE

A14 (Charities & Appeals) A14/057 02412 CHOCÓ TO JPGC FOUNDATION SCHOLARSHIPS MULLENLOWE SSP3 Bogotá COLOMBIA MULLENLOWE SSP3 Bronze Lion DANCE FUND D.C. Bogotá D.C. A14/137 03322 BEHIND THE PEOPLE FOR THE PETA ASIA OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER Bronze Lion LEATHER ETHICAL TREATMENT Bangkok OF ANIMALS

B01 (Guerrilla Marketing & Stunts) B01/021 00062 THE FAIREST AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA DEL CAMPO SAATCHI & Silver Lion NIGHT OF ALL SAATCHI Buenos Aires SAATCHI Buenos Aires

1 of 1 Winners (Promo & Activation Lions)

B01/053 00784 #SMARTEFFECT MERCEDES-BENZ SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL BBDO PORTUGAL Lisbon Bronze Lion PORTUGAL B01/092 02601 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Stockholm Bronze Lion B01/113 02744 THE BABY CONTOURS BABY STROLLERS FCB CHICAGO USA FCB CHICAGO Gold Lion STROLLER TEST- STROLLERS RIDE BY CONTOURS B01/174 02166 SILVERADO CHEVROLET CHEVROLET COMMONWEALTH//McCANN USA COMMONWEALTH//McC Bronze Lion "CAGES" SILVERADO- Detroit ANN Detroit AUTOMOTIVE B01/184 02689 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R Gold Lion MEDIA NZ Auckland / B01/215 02161 TRIBECA FILM TRIBECA FILM FILM FESTIVAL J. WALTER THOMPSON New USA J. WALTER THOMPSON Bronze Lion FESTIVAL FESTIVAL York New York REACTOR

B02 (Live Shows / Concerts / Festivals) B02/005 02300 GRAMMYCAM THE GRAMMYS THE 58TH GRAMMY TBWA\CHIAT\DAY Los USA TBWA\CHIAT\DAY Los Silver Lion AWARDS Angeles Angeles

B02/025 02363 DACIA FAMILY RENAULT ITALIA AUTOMOTIVE PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan Bronze Lion PROJECT

B03 (Use of Exhibitions / Installations) B03/002 00202 UNFORGOTTEN SKY TELEVISION HISTORY CHANNEL DDB GROUP NEW ZEALAND NEW ZEALAND DDB GROUP NEW Bronze Lion SOLDIERS NEW ZEALAND Auckland ZEALAND Auckland B03/029 01336 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA LEO BURNETT Gold Lion CHICAGO "BEDROOMS" CHICAGO EXHIBIT B03/030 02982 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA McCANN NEW YORK Gold Lion TO MARS BEYOND

B04 (Use of Ambient Media: Small Scale) B04/049 02396 PAPER GLASSES SAVE THE CHILDREN CHILDREN GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico Bronze Lion AND SANTILLANA EDUCATION City

B04/058 01493 THE SAB SPIKE SOUTH AFRICAN DRINK GEOMETRY GLOBAL SOUTH AFRICA GEOMETRY GLOBAL Bronze Lion DETECTOR BREWERIES RESPONSIBLY JOHANNESBURG JOHANNESBURG COASTER INITIATIVE

B05 (Use of Ambient Media: Large Scale) B05/006 00239 LIVE VINES LOWE'S LOWE'S BBDO New York USA BBDO New York Bronze Lion

1 of 1 Winners (Promo & Activation Lions)

B05/037 02589 CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM AIR Brussels Bronze Lion B05/045 02746 THE BABY CONTOURS BABY STROLLERS FCB CHICAGO USA FCB CHICAGO Silver Lion STROLLER TEST- STROLLERS RIDE BY CONTOURS B05/068 03055 HIGHWAY VOLVO CAR USA 2016 VOLVO XC90 GREY NEW YORK USA GREY NEW YORK Silver Lion ROBBERY T8

B06 (Use of Customer in-Store Experience) B06/046 02154 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris Silver Lion B06/048 02978 WHOPPER SIGN BURGER KING FAST FOOD DAVID Miami USA DAVID Miami Bronze Lion RESTAURANT B06/096 00759 GAYNZ ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA TBWA MELBOURNE Bronze Lion

B07 (Use of Competitions & Promotional Games ) B07/014 00778 MOST OPEN TEST DAIMLER AG, SMART SMART FORTWO BBDO GROUP GERMANY GERMANY BBDO GROUP Bronze Lion DRIVE CABRIO 453 Berlin GERMANY Berlin

B08 (Use of Broadcast) B08/010 00996 HOUSE OF CARDS NETFLIX HOUSE OF CARDS BBH NEW YORK USA BBH NEW YORK Silver Lion - FU 2016 B08/021 00339 VIRGIN AMERICA VIRGIN AMERICA TRAVEL & ELEVEN San Francisco USA ELEVEN San Francisco Bronze Lion BLAH AIRLINES TRANSPORT B08/059 03202 GO MONO RADIO XXI RADIO STATION McCANN WORLDGROUP ROMANIA McCANN WORLDGROUP Bronze Lion ROMANIA Bucharest ROMANIA Bucharest B08/076 03443 HOLIDAYS ON TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Bronze Lion DEMAND

B09 (Use of Print or Standard Outdoor ) B09/015 02871 SURVIVAL MICROSOFT XBOX / TOMB McCANN LONDON UNITED KINGDOM McCANN LONDON Gold Lion BILLBOARD RAIDER B09/046 02314 PEPITO GFR MEDIA PRIMERA HORA McCANN San Juan PUERTO RICO McCANN San Juan / Bronze Lion HAROLD JESSURUN San

C01 (Use of Digital Platforms) C01/003 00130 ACR STREET ACR (THE DRIVING SCHOOL PUBLICIS ROMANIA ROMANIA PUBLICIS ROMANIA Silver Lion VIEW TEST AUTOMOBILE CLUB Bucharest Bucharest OF ROMANIA) C01/060 02862 WORDS TO EASY WAY INSTITUTIONAL LDC São Paulo BRAZIL LDC São Paulo Silver Lion WATCH LANGUAGE CENTER

1 of 1 Winners (Promo & Activation Lions)

C01/101 02045 COLORMAPS PPG COMEX COMEX J. WALTER THOMPSON MEXICO J. WALTER THOMPSON Bronze Lion MEXICO Mexico City MEXICO Mexico City / GOOGLE THE ZOO C02 (Use of Mobile ) C02/074 03271 SEA HERO QUEST DEUTSCHE TELEKOM DEUTSCHE SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI Gold Lion TELEKOM London C02/128 03071 ISEA APP MIGRANT OFFSHORE ISEA APP GREY GROUP Singapore SINGAPORE GREY GROUP Singapore Bronze Lion AID STATION (MOAS)

C02/151 02546 CELEBRITY SAMSUNG SAMSUNG TAB S2 LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY Silver Lion TANTRUM AUSTRALIAN=

C03 (Use of Social Platforms) C03/082 01337 VAN GOGH BNB ART INSTITUTE OF VAN GOGH LEO BURNETT CHICAGO USA LEO BURNETT Silver Lion CHICAGO "BEDROOMS" CHICAGO EXHIBIT C03/098 02318 IN-A-SNAP LOWE'S LOWE'S BBDO New York USA BBDO New York Silver Lion C03/183 03002 CHECK IT BEFORE PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY DDB GROUP GERMANY Silver Lion IT'S REMOVED: GERMANY AWARENESS Berlin Berlin NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

C03/190 02949 MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA DAVID Buenos Aires Gold Lion AWARENESS C03/213 01366 #SQUARESHAKES SONIC DRIVE-IN SONIC DRIVE-IN GOODBY SILVERSTEIN & USA GOODBY SILVERSTEIN Bronze Lion PARTNERS San Francisco & PARTNERS San Francisco C04 (Co-Creation & User Generated Content ) C04/010 00332 MTV VMA GREEN- MTV 2015 MTV VIDEO MTV New York USA MTV New York Silver Lion SCREENS MUSIC AWARDS C04/015 02025 THE LAZIEST CARLTON UNITED LAZY YAK PALE ALE CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO Bronze Lion COMPETITION BREWERIES MELBOURNE MELBOURNE EVER C04/081 03388 MASHIMACHINE 4PELAGATOS.COM ONLINE JOURNAL LEO BURNETT MÉXICO MEXICO LEO BURNETT MÉXICO Silver Lion C04/090 02690 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R Silver Lion MEDIA NZ Auckland / C04/094 02242 STRAIGHT OUTTA BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA R/GA HUSTLE Los Gold Lion Angeles

1 of 1 Winners (Promo & Activation Lions)

C04/097 02950 SNAP KING BURGER KING GRILL HERITAGE DAVID Buenos Aires ARGENTINA DAVID Buenos Aires Bronze Lion ARGENTINA

C05 (Response / Real-time Activity) C05/014 00998 HOUSE OF CARDS NETFLIX HOUSE OF CARDS BBH NEW YORK USA BBH NEW YORK Gold Lion - FU 2016 C05/019 01541 #COMEONIN THE SYDNEY OPERA THE SYDNEY DDB Sydney AUSTRALIA DDB Sydney Bronze Lion HOUSE OPERA HOUSE C05/043 02050 SEARCH RACISM. REFUGEES NPO FCB ZÜRICH SWITZERLAND FCB ZÜRICH Bronze Lion FIND TRUTH. WELCOME C05/048 01562 STARDUST FOR STUDIO BRUSSEL STARDUST FOR DDB BRUSSELS BELGIUM DDB BRUSSELS Bronze Lion BOWIE BOWIE C05/064 02001 #WHOISTHEKING BURGER KING FOOD BUZZMAN Paris FRANCE BUZZMAN Paris Gold Lion FRANCE C05/070 01439 HELP KENYA NOT CROWDRISE FUNDRAISING FOR ALMA DDB Miami USA ALMA DDB Miami Bronze Lion KANYE KENYAN CHARITIES

C05/082 01425 WIN A BREAST BENETIET BENETIET LDV UNITED Antwerp BELGIUM LDV UNITED Antwerp Bronze Lion RECONSTRUCTIO N C05/083 02934 CURRY MVP UNDER ARMOUR BASKETBALL DROGA5 New York USA DROGA5 New York Bronze Lion ACTIVATION

C06 (Use of New Technology) C06/019 02983 THE FIELD TRIP LOCKHEED MARTIN GENERATION McCANN NEW YORK USA McCANN NEW YORK Silver Lion TO MARS BEYOND C06/034 02795 LANDCRUISER TOYOTA MOTOR LANDCRUISER SAATCHI & SAATCHI Sydney AUSTRALIA SAATCHI & SAATCHI Silver Lion EMERGENCY CORPORATION Sydney NETWORK AUSTRALIA C06/049 02851 REAL VIEWS RENAULT RENAULT MÉGANE PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS Bronze Lion C06/078 03227 BRAINBAND SAMSUNG SAMSUNG LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY Gold Lion AUSTRALIA BRAINBAND

D01 (Launch / Re-launch ) D01/001 00078 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Gold Lion ZEALAND Auckland D01/016 00999 HOUSE OF CARDS NETFLIX HOUSE OF CARDS BBH NEW YORK USA BBH NEW YORK Silver Lion - FU 2016 D01/020 00159 SHOPLIFTERS HARVEY NICHOLS LOYALTY APP ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB London Bronze Lion

D02 (Sponsorship & Partnership)

1 of 1 Winners (Promo & Activation Lions)

D02/027 02373 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan Silver Lion D02/036 02111 THE NEXT ING ING J. WALTER THOMPSON THE J. WALTER THOMPSON Silver Lion REMBRANDT AMSTERDAM NETHERLANDS AMSTERDAM

E01 (Integrated Campaign led by Promo & Activation) E01/003 00079 BREWTROLEUM HEINEKEN NEW DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Gold Lion ZEALAND Auckland E01/009 00649 #OPTOUTSIDE REI REI VENABLES BELL & USA VENABLES BELL & Gold Lion PARTNERS San Francisco PARTNERS San E01/108 02692 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&RFrancisco NZ Auckland / Y&R Gold Lion MEDIA NZ Auckland / E01/109 01176 SAMSUNG SAMSUNG GALAXY S6 72ANDSUNNY New York USA 72ANDSUNNY New York / Bronze Lion "ANTIDIARY" ELECTRONICS PUNCHDRUNK London AMERICA

E02 (Low Budget Campaign) E02/115 03207 BITTERSWEET PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA McCANN WORLDGROUP Bronze Lion PIES ROMANIA Bucharest ROMANIA Bucharest / E02/118 02556 MA PLACE EST PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE FREDMRM//McCANN & FARID PARISBucharest Silver Lion DANS LA SALLE E02/125 03003 CHECK IT BEFORE PINK RIBBON BREAST CANCER DDB GROUP GERMANY GERMANY DDB GROUP GERMANY Silver Lion IT'S REMOVED: GERMANY AWARENESS Berlin Berlin NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

E02/137 02205 THE BULLETPEN MINISTRY OF MINISTRY OF McCANN COLOMBIA Bogotá COLOMBIA McCANN COLOMBIA Bronze Lion NATIONAL NATIONAL Bogotá EDUCATION EDUCATION COLOMBIA

Total Entries: 107

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