! 7!9 &/27!2$ 3/,6).' 4(% #(!,,%.'%3 /& 4(% .%73 &2/.4)%2

! 2EPORT OF #ARNEGIE #ORPORATION OF .EW 9ORK ! 7!9 &/27!2$ 3/,6).' 4(% #(!,,%.'%3 /& 4(% .%73 &2/.4)%2 K BY #HRISTOPHER #ONNELL

! #ARNEGIE +NIGHT &ORUM .EW 9ORK #ITY &EBRUARY   

3PONSORED BY #ARNEGIE #ORPORATION OF .EW 9ORK IN 0ARTNERSHIP WITH THE 0ALEY #ENTER FOR -EDIA

$ESIGNED BY $EVER $ESIGNS

0RINTED BY 5NIVERSAL 0RINTING #OMPANY ¥ #ARNEGIE #ORPORATION OF .EW 9ORK 4ABLE OF #ONTENTS

)NTRODUCTION P I BY 6A RTA N 'REGORIAN 0RESIDENT #ARNEGIE #ORPORATION OF .EW 9ORK ! 7AY &ORWARD 3OLVING THE #HALLENGES OF THE .EWS &RONTIER P  !PPENDIX ! P  #ONFERENCE "REAKOUT 3ESSIONS !PPENDIX " P  )MPROVING (OW *OURNALISTS !RE %DUCATED AND (OW 4HEIR !UDIENCES !RE )NFORMED BY 3USAN +ING 2EPRINTED FROM $AEDALUS !PPENDIX # P  .EWS  !RE .EXT 'ENERATION *OURNALISTS 4HE &UTURE OF A 0ROFESSION IN 4RANSITION BY #HRISTOPHER #ONNELL 2EPRINTED FROM THE #ARNEGIE 2EPORTER

#OVER 0HOTOS !0 )MAGES CLOCKWISE #HARLES $HARAPAK !NONYMOUS 3HEHZAD .OORANI $AVID :ALUBOWSKI

)NTERIOR 0HOTOS "RIAN &RIEDMAN )NTRODUCTION

/N THE EVE OF #ARNEGIE #ORPORATIONS MOST RECENT IN A SERIES OF GATHERINGS BRINGING TOGETHER JOURNALISM DEANS STUDENTS FACULTY MEMBERS AND INDUSTRY LEADERS FROM ACROSS THE COUNTRY TO CONSIDER AND DISCUSS THE FUTURE OF JOURNALISM ) WAS REMINDED OF THE FAMOUS INTRODUCTION TO #HARLES $ICKENS ! 4ALE OF 4WO #ITIES h)T WAS THE BEST OF TIMES IT WAS THE WORST OF TIMESv !S AN OVERARCHING THEME FOR THE ONGOING DEBATE ABOUT hWHITHER JOURNALISM v IT SEEMS TO ME THAT THERE MAY BE A NO MORE APT WAY TO DESCRIBE BOTH THE OPPORTUNITIES PRESENTED BY THE EVOLVING JOURNALISM LANDSCAPE AS WELL AS THE PIT FALLS THAT HAVE ALREADYˆAND PERHAPS FOREVERˆIMPERILED THE ABILITY OF MANY NEWSPAPERS AND JOURNALISM PRACTITIONERS TO REMAIN EFFECTIVE AND ECONOMICALLY VIABLE PARTICIPANTS IN A WORLD IN WHICH PEOPLE GET THEIR NEWS ACROSS A WIDE SPECTRUM OF MEDIA PLATFORMS "UT IN ANY DISCUSSION OF WHAT JOURNALISM MAY LOOK LIKE OR HOW IT WILL BE PRACTICED IN THE COMING YEARS IT IS IMPORTANT NEVER TO LOSE SIGHT OF WHY WE AS !MERICANS HAVE TRADITIONALLY ATTRIBUTED GREAT VALUE TO THE IDEA OF HAVING NOT ONLY A FREE PRESS BUT A WHOLE SECTOR OF !MERICAN ENTERPRISEˆJOURNALISMˆTHAT IS EXCELLENT VIGOROUS INDEPENDENT AND UP TO THE CHALLENGE OF ASKING TOUGH QUESTIONS WHEN NECESSARY AND ALWAYS SHEDDING LIGHT ON DARK CORNERS WHETHER THEY ARE IN OUR NATION OR ANYWHERE AROUND THE GLOBE 4HE IMPORTANCE OF BROADSHEETS NEWSPAPERS PAMPHLETS AND OTHER PUBLICATIONS AS A MEANS OF DISSEMINATING THE FREE EXPRESSION OF IDEAS WAS CONSIDERED INTRINSIC TO THE STRENGTH OF DEMOCRACY FROM THE EARLIEST DAYS OF OUR NATION )NDEED AS 4HOMAS *EFFERSON NOTED IN  CITIZENS NEED TO HAVE hFULL INFORMATION OF THEIR AFFAIRS THRO THE CHANNEL OF THE PUBLIC PAPERS AND TO CONNIVE THAT THOSE PAPERS SHOULD PENETRATE THE WHOLE MASS OF THE PEOPLEv 4HE FACT IS THAT THOUGH *EFFERSON RELENTLESSLY ATTACKED BY THE PRESS WHEN HE WAS PRESIDENT PROBABLY OFTEN RUED THE DAY THAT NEWSPAPERS AND EVEN MUCKRAKERS BECAME PROMINENT lXTURES OF THE !MERICAN SCENE HE REMAINED A STRONG ADVOCATE OF FREE UNFET TERED JOURNALISM THROUGHOUT HIS LIFE 3IMILARLY ABOUT TWO HUNDRED YEARS AGO WHEN HE VISITED THE 5NITED 3TATES !LEXIS DE 4OCQUEVILLE IMPRESSED WITH THE PROMISE AND VITALITY OF !MERICA UNDERSTOOD WHERE SOME OF THAT STRENGTH CAME FROM !S HE OBSERVED h9OU CANT HAVE DEMOCRACY WITHOUT NEWSPAPERSv !ND YET AS WE HAVE SEEN IN RECENT YEARS THERE HAS BEEN A PRECIPITOUS DECLINE IN THE AVAILABILITY OF NEWS PUBLICATIONS )N  ALONE OVER  NEWSPAPERS WERE SHUTTERED 4HE LOSSES INCLUDE SUCH HIGH PROlLEˆAND HIGH QUALITYˆPAPERS AS 4HE 2OCKY -OUNTAIN .EWS 4HE 3AN &RANCISCO #HRONICLE AND 4HE 3EATTLE 0OST )NTELLIGENCER #OMMENTING ON

A WAY FORWARD \ I THE WANING RANKS OF !MERICAS NEWSPAPERS -IKE (OYT EDITOR OF THE #OLUMBIA *OURNAL IN A RELENTLESSˆAND ENDLESSˆNEWS CYCLE THAT NOW GOES FULL TILT TWENTY FOUR HOURS A DAY ISM 2EVIEW NOTES THAT IF THE TREND CONTINUES THERE IS CERTAINLY TROUBLE AHEAD (E SAYS v SEVEN DAYS A WEEK (OW DOES THE BUSINESS OF NEWS ADAPT TO THE NEW REALITIES OF ONLINE  IF NEWSPAPERS GO UNDER YOU LOSE THE TRANSPARENCY OF GOVERNMENT *OURNALISTS ARE THE MEDIA AND ADOPT ITS MOST SUCCESSFUL PRACTICES WHILE NOT FALLING VICTIM TO ITS WORST WATCHDOGS AND BEING ABLE TO SHINE A SPOTLIGHT ON CORRUPTION OR SCANDAL IS VITAL TO OUR )T WAS THESE QUESTIONS AND CONCERNS THAT IN  LED US TO WORK IN PARTNERSHIP WITH DEMOCRACYv THE *OHN 3 AND *AMES , +NIGHT &OUNDATION TO LAUNCH THE #ARNEGIE +NIGHT )NITIATIVE !NDREW #ARNEGIE WHO FOUNDED #ARNEGIE #ORPORATION OF .EW 9ORK IN  WAS ON THE &UTURE OF *OURNALISM %DUCATION /UR SHARED GOAL WAS TO DEVELOP A NEW COHORT EQUALLY DEDICATED TO THE IDEA THAT A DEMOCRATIC NATION WOULD mOUNDER WITHOUT AN IN OF WELL EDUCATED JOURNALISTS WHO ARE ANALYTIC THINKERS AND ADEPT COMMUNICATORS AS AT FORMED CITIZENRY WITH ACCESS TO NOT ONLY THE NEWS OF THE DAY BUT ALSO A DEEPER UNDER HOME IN THE VIRTUAL UNIVERSE AS THEY ARE IN THE DAY TO DAY WORLD OF WHAT HAS BECOME STANDING ABOUT ISSUES RANGING FROM THOSE THAT IMPACT EVENTS ON THE WORLD STAGE TO THOSE A NEWS CYCLE THAT KNOWS NO GLOBAL BORDERS AND NEVER SLEEPS 4HAT INITIATIVE HAS GROWN THAT AFFECT THEIR NEIGHBORS NEXT DOOR #ARNEGIE BELIEVED THAT THE VERY FREEDOM OF A FREE FROM AN ORIGINAL GROUP OF lVE OF !MERICAS TOP JOURNALISM SCHOOLS TO TWELVE REPRESENT PEOPLE DEPENDS ON THE UNFETTERED mOW OF INFORMATION 3AID #ARNEGIE h#ONQUERORS CAN ING OUR NATIONS PIONEERING UNIVERSITIES 4HESE INSTITUTIONS HAVE DEDICATED THEMSELVES TO NOT RULE AS CONQUERORS A PEOPLE WHOPUBLISH NEWSPAPERSv BEING ON THE CUSP OF CHANGE IN TERMS OF JOURNALISM EDUCATION ADDING BOTH DEEP SUBJECT 4ODAY IN THIS DIGITAL AGE ONE CAN IMAGINE THAT -R #ARNEGIE MIGHT HAVE ALSO REFER LEARNING AND CUTTING EDGE TECHNOLOGY TRAINING TO THE AGENDA FOR THEIR STUDENTS ENCED THE EXPLOSION OF NEWS AND INFORMATION THAT IS AVAILABLE THROUGH MEDIA AS VARIED AS 4ODAY AS JOURNALISM lNDS ITSELF AT A CROSSROADS WE MUST BEAR IN MIND THAT IN HAND HELD PHONES AND OTHER DEVICES ONLINE BLOGS VIDEOS SOCIAL MEDIA NETWORKSˆAND VIGORATING JOURNALISM EDUCATION TO MEET THE CHALLENGES OF OUR NEW MILLENNIUM IS NOT WHATEVER COMES NEXT BECAUSE SURELY THERE ARE NEW DELIVERY METHODS ON THE HORIZON THAT A SUBJECT OF CONCERN TO JOURNALISM SCHOOLS ALONE #ERTAINLY WE EXPECT MUCH OF THE MOST OF US HAVE NOT EVEN DREAMT OF YET 7HILE IT IS TRUE THAT JUST A FEW DECADES AGO WE SCHOOLS AND UNIVERSITIES WE HAVE INVESTED IN BECAUSE THEY ARE THE LEADERS IN THE lELD OF MIGHT HAVE LOOKED TO NEWSPAPERS SPECIlCALLY TO PLAY A MAJOR ROLE IN ADVANCING THE REVITALIZING JOURNALISM EDUCATION BUT THEY HAVE A RIGHT TO EXPECT MUCH FROM THE REST PROGRESS OF OUR DEMOCRACY IN THE CURRENT ERA OUR CONCERNS ABOUT THE GIVE AND TAKE OF OF US AS WELL !FTER ALL DEMOCRACY REQUIRES PARTICIPANTS )T REQUIRES CREATIVITY DEDICA IDEAS THAT IS INTRINSIC TO THE VITALITY OF OUR NATION MUST EXTEND TO THE INSTITUTIONAL AND TION AND ACTIONˆEVEN RISKˆON BEHALF OF OUR IDEALS 4HAT IS WHY THE #ORPORATION AND lNANCIAL CAPACITY OF THE MANY AND VARIED TYPES OF NEWS ORGANIZATIONS THAT WE NOW ROU THE +NIGHT &OUNDATION HAVE BROUGHT TOGETHER THIS EXTRAORDINARY GROUP OF EDUCATORS TINELY CHECK IN WITH THROUGHOUT THE DAY STUDENTS POLICYMAKERS BUSINESS LEADERS AND OTHERS WHO ARE CONCERNED ABOUT THE 3TILL FOR !MERICANS THE CORE ISSUE RELATING TO THE FUTURE OF JOURNALISM REMAINS ITS FUTURE OF OUR NATION AND HENCE THE FUTURE OF JOURNALISM #LEARLY THERE IS MUCH AHEAD ROLE AS A PILLAR OF DEMOCRACY !S #ARNEGIE #ORPORATION APPROACHES ITS CENTENNIAL YEAR WE OF US TO LEARN AND MUCH TO DO LOOK BACK AT OUR WORK AND FORWARD TO OUR FUTURE WITH THE KNOWLEDGE THAT STRENGTHENING OUR DEMOCRACY HAS LONG BEENˆAND WILL CONTINUE TO BEˆAT THE HEART OF OUR MISSION 6A RTA N 'REGORIAN 0RESIDENT #ARNEGIE #ORPORATION OF .EW 9ORK WITH THE GOAL OF ENRICHING AND SECURING OUR NATIONAL LIFE AND HELPING TO FULlLL OUR INTER NATIONAL OBLIGATIONS *OURNALISM AND ITS PRACTITIONERS HAVE LONG SERVED AS THE MESSENGERS OF DEMOCRACY BUT THE GREAT UPHEAVALS IN THE lELD THAT HAVE CAUSED A SEA CHANGE IN THE WAY THAT WE INTERACT WITH THE NEWS HAVE RAISED SIGNIlCANT AND AS YET LARGELY UNANSWERED QUESTIONS ABOUT WHERE WE GO FROM HERE !DVANCES IN TECHNOLOGY FOR EXAMPLE HAVE FOREVER ALTERED THE WAY PEOPLE CONSUME THE NEWS UPSETTING THE BASIC BUSINESS MODEL FOR DELIVERING CONTENT )N ORDER TO SUCCESSFULLY RIDE THE WAVE OF TECHNOLOGY THAT HAS SWEPT ACROSS THE WORLD TODAYS JOURNALISTS NOT ONLY HAVE TO MASTER THE TRADITIONAL ARTS OF THE TRADE BUT MUST ALSO BECOME PROlCIENT IN NEW SKILLS IN ORDER TO REACH A ST CENTURY AUDIENCE (OW THOUGH DO WE BEST TRAIN YOUNG MEN AND WOMEN TO SUCCESSFULLY EMPLOY INNOVATIVE TECHNOLOGIES AND BECOME BOTH NIMBLE AND EFFECTIVE JOURNALISM PRACTITIONERS

II \ A WAY FORWARD A WAY FORWARD \ III ! 7AY &ORWARD 3OLVING THE #HALLENGES OF THE .EWS &RONTIER (/0% /. 4(% (/2):/. #!2.%')% */52.!,)3- 35--)4 30/4,)'(43 4(% .%7 %.42%02%.%523 /& .%73

.EARING THE lFTH ANNIVERSARY OF THE #ARNEGIE +NIGHT )NITIATIVE ON THE &UTURE OF *OURNALISM %DUCATION IN &EBRUARY  #ARNEGIE #ORPORATION OF .EW 9ORK AGAIN BROUGHT  FACULTY DEANS AND STUDENTS FROM A DOZEN LEADING JOURNALISM SCHOOLS TO THE 0ALEY #ENTER FOR -EDIA IN .EW 9ORK #ITY 4HE OBJECTIVE OF THIS YEARS SUMMIT ! 7AY &ORWARD 3OLVING THE #HALLENGES OF THE .EWS &RONTIER WAS TO ASSESS THE ROAD AHEAD AT WHAT IS ARGUABLY THE MOST TROUBLED TIME EVER FOR THE !MERICAN NEWS BUSINESS /NE IN lVE REPORT ING AND EDITING POSITIONS IN THIS ONCE REMUNERATIVE lELD IS GONE AND MAJOR NEWSPAPERS AND NETWORKS CONTINUE TO HEMORRHAGE JOBS #ASE IN POINT 3HORTLY AFTER THE EVENT !"# .EWS REVEALED PLANS TO SHED UP TO A QUARTER OF ITS   PERSON NEWS STAFF BY YEARS END "UT AT THIS #ARNEGIE SUMMIT WHILE THE WEATHER OUTSIDE WAS COLD AND GREY INSIDE THE 0ALEY #ENTER THE OUTLOOK WAS SUNNY !S $EAN -ILLS THE 5NIVERSITY OF -ISSOURI 3CHOOL OF *OURNALISMS DEAN LATER NOTED EXCITEMENT WAS IN THE AIR *OURNALISM STUDENTS IN THE AUDIENCE DISCOVERED THEY MAY HAVE A FUTURE AFTER ALLˆIF THEY CAN HONE THEIR MULTIMEDIA SKILLS BECOME NEWS ENTREPRENEURS AND LEARN HOW TO BUILD THEIR PERSONAL BRANDS 4HE SPOTLIGHT SHONE ON SEVERAL SUCH ENTERPRISING JOURNALISTSˆSOME FRESH OUT OF COLLEGE OTH ERS VETERANS OF NEWSPAPER AND TELEVISION WORKˆWHO ARE lNDING SUCCESS WITH ENTERPRISES THAT MIGHT HAVE BEEN SCOFFED AT OR SEEN AS SIMPLY IMPOSSIBLE ONLY A FEW YEARS AGO 0OLITICO 'LOBAL0OSTCOM AND 0OLITI&ACT ARE lNDING AUDIENCES AND REVENUE MODELS ! 4URNER "ROADCASTING EXECUTIVE SAYS BUSINESS HAS NEVER BEEN BETTER FOR #.. AND ITS SISTER NETWORKS !/, AND 9AHOO
ARE AGGRESSIVELY BUILDING BRANDED NEWS SITES AND A mEDGLING CITIZEN JOURNALISM SITE CALLED 'ROUND2EPORTCOM CLAIMS   CONTRIBUTORS AROUND THE WORLD 4HERE IS EVEN A NONPROlT 4EXAS4RIBUNEORG LAUNCHED BY A VENTURE CAPITALIST TO lLL THE COVERAGE VACUUM OF STATE GOVERNMENT AND PUBLIC AFFAIRS h4HERE ARE NEW AND VI BRANT MODELS SPROUTING UP EVERYWHERE ON A DAILY BASIS v SAID 0ALEY #ENTER EXECUTIVE VICE

IV \ A WAY FORWARD A WAY FORWARD \  7ITHOUT JOURNALISTS GUARDING AGAINST MISINFORMATION AND MANIPULATION 'REGORIAN SAYS hTHE GAME IS OVERv )BARGÓEN SAID THAT MEASURED AGAINST VAST SOCIETAL NEEDS EVERY GRANT THAT +NIGHT #ARNEGIE OR THE 'ATES &OUNDATION MAKES IS JUST A DROP IN THE BUCKET "UT THE NEWS INDUSTRY HAS STOPPED INVESTING IN TRAINING AND IN 2$ h7HAT WERE LOOKING FOR IS LEADERSHIP AND FOR SOMEONE TO WRITE ON THE WHITE SPACE THAT THE INDUSTRY HAS LEFT OPEN v HE SAID /N THAT SCORE )BARGÓEN ADMITTED THAT WHAT MOST CONCERNED HIM ABOUT THE #ARNEGIE +NIGHT INITIATIVE IS THE MISSED OPPORTUNITY AROUND LEADERSHIP hTHE DEANS PART )T SEEMS TO ME THAT IS THE GREAT UNDERUTILIZED ASPECT OF THIS KIND OF PROJECT 3OMEHOW IT REALLY HASNT WORKEDv (E WENT ON h4HE DEANS HAVE INFORMATION THEY HAVE A VOICE THEY HAVE ACCESS TO THE INDUSTRY THEY HAVE ACCESS TO THE STUDENTS AND THE FACULTY AND SOME 3USAN +ING !LBERTO )BARGàEN HOW THIS HASNT ACTUALLY DELIVERED THINGS THAT ARE REALLY IMPORTANTv PRESIDENT #HRISTY #ARPENTER 3HE ALSO POINTED OUT THAT THE LINEUP OF SPEAKERS REmECTED 4HE )NITIATIVE HAS THREE PARTS  REVITALIZING JOURNALISM SCHOOL CURRICULA  HOW THE NEWS WORLD IS CHANGING !T THE  SUMMIT SHE NOTED ONLY THREE OF THE PAN IMMERSING TOP STUDENTS IN THE NEW MEDIAINVESTIGATIVE REPORTING PROJECT .EWS ELISTS CAME FROM THE ONLINE WORLD 4HIS YEAR THEY NUMBERED  AND  PROVIDING A FORUM FOR JOURNALISM DEANS TO SPEAK OUT ON VITAL ISSUES /F THE 3USAN +ING #ARNEGIE #ORPORATIONS VICE PRESIDENT FOR EXTERNAL AFFAIRS AND PROGRAM PROGRAMS TWELVE DEANS ONLY lVE FROM "ERKELEY -ISSOURI .ORTH #AROLINA 3YRA DIRECTOR FOR THE *OURNALISM )NITIATIVE SAID A KEY PURPOSE OF BRINGING THE JOURNALISM CUSE AND 4EXAS WERE ON HAND TO HEAR THE FEEDBACK $EAN -ILLS THE -ISSOURI DEAN STUDENTS AND PROFESSORS BACK TO .EW 9ORK WAS TO SHOW INDUSTRY LEADERS THE KIND OF ACKNOWLEDGED THE REMARK IN HIS CONFERENCE SUMMARY h!LBERTO SLAPPED THE DEANS REAL INTELLECTUAL SPARKS FOUND AT CAMPUSES AROUND THE COUNTRY AND THE ADVANCED MULTIMEDIA HARD ) PERSONALLY FOUND THAT INVIGORATING KIND OF LIKE A MEETING ON THE BUDGET WITH SKILLS THE NEW GENERATION IS ACQUIRING 4HE SUMMIT WAS ALSO DESIGNED TO BRING THE ACA THE PROVOST v HE QUIPPED DEMICS AND ASPIRING JOURNALISTS FACE TO FACE WITH THE TWO FOUNDATION PRESIDENTS TO hBETTER 6ARTAN 'REGORIAN WHO EARLIER IN HIS CAREER HAD SERVED AS PRESIDENT OF "ROWN 5NIVER UNDERSTAND THE EXPECTATIONS THEY HAVE FOR YOU AND FROM YOU v SHE SAID SITY AND BEFORE THAT AS PROVOST OF THE 5NIVERSITY OF 0ENNSYLVANIA STRESSED THE DEANS ROLE )NDEED THE AUDIENCE HEARD BRACING WORDS AT THE OUTSET FROM 6ARTAN 'REGORIAN PRESI IN BUILDING THEIR SCHOOLS STATURE IDEALLY TO BE COMPARABLE TO THAT OF LAW AND BUSINESS DENT OF #ARNEGIE #ORPORATION AND !LBERTO )BARGÓEN PRESIDENT OF THE +NIGHT &OUNDA SCHOOLS IN RESEARCH UNIVERSITIES 'REGORIAN SAID .EWS WITH ITS EMPHASIS ON NEW TECH TION )N AN ARMCHAIR DISCUSSION MODERATED BY ,ORRAINE "RANHAM DEAN OF THE 3) .EW HOUSE 3CHOOL OF 0UBLIC #OMMUNICATIONS AT 3YRACUSE 5NIVERSITY THE FOUNDATION HEADS REITERATED THEIR INTENTIONS FOR THE MULTI MILLION DOLLAR )NITIATIVE TO MAKE JOURNALISM SCHOOLS MORE RIGOROUS AND TO MAKE THEIR GRADUATES INDISPENSABLE TO NEWS ENTERPRISES h*OURNALISM IN MY OPINION IS NOT SIMPLY AN INDUSTRY )TS A UTILITY LIKE WATER 9OU NEED IT )TS ESSENTIAL TO SOCIETY v SAID 'REGORIAN 7ELL EDUCATED RESPONSIBLE REmECTIVE JOURNALISTS ARE NEEDED TO hGUARD OUR DEMOCRACY AGAINST MANIPULATION BY CORPORATIONS BY GOVERNMENT BY POLITICAL PARTIES BY INDIVIDUALS BY EVERYBODY WHO CONTROLS INFORMA TION AND CAN INUNDATE US WITH ITv 7HEN "RANHAM QUESTIONED WHETHER #ARNEGIE AND +NIGHT FUNDING WAS hJUST A DROP IN THE BUCKET v 'REGORIAN RESPONDED THAT LACK OF MONEY HAD ALWAYS BEEN USED AS AN EXCUSE TO NOT HAVE MAJOR IDEAS OR THE WILLPOWER TO ATTEMPT SWEEPING CHANGES h4HE ISSUE FOR US WAS TO DEMONSTRATE SUCCESSFUL MODELS AND INVESTING IN EXCELLENCEv ,ORRAINE "RANHAM 6ARTAN 'REGORIAN

 \ A WAY FORWARD A WAY FORWARD \  NOLOGY AND INTERDISCIPLINARY EDUCATION FACULTY FROM OTHER DISCIPLINES CO TEACH SEMINARS )F HALF A MILLION COLLEGE STUDENTS EACH YEAR ACQUIRED THE NEWS HABIT IN A FEW YEARS THAT TO PREPARE STUDENTS FOR THEIR IN DEPTH WORK SHOWS hINTELLIGENCE IN ACTIONv (E CITED THE WOULD PRODUCE SEVERAL MILLION REGULAR SUBSCRIBERS SAID 'REGORIAN THE FORMER PRESIDENT LANDMARK STUDIES OF %LIZABETH %ISENSTEIN DESCRIBING HOW THE PRINTING PRESS HAD REVOLU OF THE .EW 9ORK 0UBLIC ,IBRARY h%VERYBODY WOULD SAY THIS IS AN IMPOSITION ON STUDENTS TIONIZED AND DEMOCRATIZED LEARNING h7ERE WORKING IN THIS TYPE OF REVOLUTIONARY SITUA BUT THEY ALREADY PAY FOR CAMPUS NEWSPAPERS THEATER AND OTHER ACTIVITIES THROUGH FEES TIONv TODAY WITH THE )NTERNET HE SAID AND UNIVERSITIES COULD SUBSIDIZE THE SUBSCRIPTION COST FOR NEEDY STUDENTS )F FACULTY PARK )BARGÓEN ALSO COMMENDED %ISENSTEINS WORK TO THE AUDIENCE OF STUDENTS AND SCHOLARS ING AND MEALS ARE SUBSIDIZED WHY NOT ALSO SUPPORT THE GREAT MAGAZINES AND JOURNALS OF h4HE MONKS WERE GOING NUTSv AFTER THEY LOST THEIR MONOPOLY ON COMPILING AND CONTROLLING !MERICA v HE ASKED h7E HAVE TO TRY EVERYTHING POSSIBLE TO STIMULATE THE PUBLICS THINK INFORMATION HE SAID ! CENTURY OF CHAOS FOL ING AND DISCOURSE ON ISSUES OF THE DAY AND ABOUT HOW TO STAY INFORMEDv LOWED THE INVENTION OF THE PRINTING PRESS AND ! .EBRASKA STUDENT AND .EWS FELLOW ASKED 'REGORIAN IF PEOPLE WILL EVER AGAIN BE IT WAS IMPOSSIBLE TO KNOW WHO WAS TELLING THE WILLING TO PAY FOR NEWS CONSIDERING THE WHOLE hFREE PHILOSOPHYv THAT PERMEATES THE 7EB TRUTH "UT HE PREDICTED THAT THIS TIME IT WONT h) DONT KNOW FRANKLY )TS A VERY TOUGH QUESTION v SAID THE #ARNEGIE #ORPORATION TAKE NEARLY AS LONG TO LEARN TO SORT THROUGH PRESIDENT .OTING THE CONTROVERSIAL DEAL 'OOGLE HAS STRUCK WITH AUTHORS OVER MAK THE mOOD OF INFORMATION AND WELTER OF VOICES ING AVAILABLE DIGITAL COPIES OF BOOKS 'REGORIAN NOTED h'OOGLE IS IN THE DISSEMINATION CLAMORING TO BE HEARD ON THE )NTERNET BUSINESS NOT THE CREATING BUSINESS 3OMEBODY HAS TO WRITE THE BOOKv 'IVING RIGHTS TO "RANHAM ASKED THE FOUNDATION HEADS INTELLECTUAL PROPERTY IN THE EARLY SIXTEENTH CENTURY HELPED 6ENICE LAY THE GROUNDWORK WHO WILL PAY FOR NEWS NOW THAT THE OLD FOR THE 2ENAISSANCE AND PROlT MOTIVES HAVE FURTHERED THE ADVANCE OF SCIENCE 'REGORIAN ADVERTISING AND SUBSCRIPTION MODELS ARENT SAID 4ODAYS JOURNALISTS AUTHORS AND INVESTORS ALL hARE GOING TO DEMAND RETURNS ONE WAY PRODUCING THE REVENUE THAT TRADITIONALLY HAS OR ANOTHER v BUT HOW AND IN WHAT FORMAT REMAINS TO BE SEEN SUPPORTED NEWSROOMS h4HE MARKET DEMANDS WHAT IT WANTS v SAID )BARGÓEN 7HEN ALL THE NEWS ORGANIZA #HRISTY #ARPENTER h&IGURING OUT THE BUSINESS MODEL FOR TIONS WERE PROVIDING THEIR CONTENT FOR FREE ON THE 7EB hWHY WOULD THE MARKET PAY THE NEWS BUSINESS IS NOT NECESSARILY THE ROLE OF THIS PARTICULAR #ARNEGIE +NIGHT )NITIATIVE v FOR IT v HE ASKED .OW THAT SITUATION MAY BE CHANGING 7HATEVER HAPPENS HE SAID REPLIED )BARGÓEN )N ADDITION TO ESTABLISHING THE ROLE OF THE JOURNALISM SCHOOL WITHIN THE hTHE MARKET WILL STILL NEED INFORMATION 9OU CANNOT RUN A COMMUNITY AND A DEMOCRACY ACADEMY THE )NITIATIVE IS TRYING TO lND WAYS FOR JOURNALISM TO DO ITS JOB IN THE FUTURE HE WITHOUT INFORMATIONv (E BELIEVES THE PUBLIC WILL PAY FOR IT hWHEN THEY HAVE NO BETTER SAID h9OU HAVE TO EXPERIMENT  WITH LOTS OF DIFFERENT WAYS OF TELLING THE STORY OF GETTING ALTERNATIVE )T IS ALSO EARLY IN THIS REVOLUTIONv )BARGÓEN SAID WHEN HE ASKED AN -)4 OUT THE NEWS AND INFORMATION THAT COMMUNITIES NEEDv 4HAT IS THE TACK +NIGHT IS TAKING PROFESSOR HOW FAR ALONG WE ARE IN DEVELOPMENT OF NEW TECHNOLOGY ON A SCALE OF  TO  WITH ITS  MILLION .EWS #HALLENGE A CONTEST THAT PROVIDES SEED GRANTS FOR JOURNALISTS SOFTWARE DEVELOPERS AND OTHER ENTREPRENEURS TO INCUBATE DIGITAL NEWS PROJECTS h7EVE COME UP WITH STUFF WE NEVER WOULD HAVE IMAGINED )S ANY OF THIS GOING TO CHANGE THE INDUSTRY 0ROBABLY NOT v SAID )BARGÓEN "UT THEY MAY HELP PEOPLE lGURE OUT HOW TO SUSTAIN SERIOUS REPORTING hIN A WORLD WHERE THE FUNDAMENTAL RELATIONSHIP OF THE READER TO THE INFORMATION HAS CHANGEDv 2EADERS ARE NO LONGER PASSIVE AND DEMAND hA DIFFERENT ROLE AND RELATIONSHIP WITH THE EDITOR AND THE REPORTER WHO PUT IT TOGETHERv 'REGORIAN WORRIES THAT UNIVERSITIES HAVE SHIRKED THE RESPONSIBILITY OF PRODUCING AN INFORMED CITIZENRY ON WHICH *EFFERSONIAN DEMOCRACY DEPENDS )F IT WERE UP TO HIM THERED BE A REQUIREMENT FOR ALL UNIVERSITY STUDENTS AND FACULTY MEMBERS TO SUBSCRIBE TO AT LEAST ONE NEWSPAPER AND ONE MAGAZINE IN PRINT OR ONLINE 4HEY COULD CHOOSE FROM NOT JUST TRADITIONAL NEWS FARE BUT THE (UFlNGTON 0OST 3LATE 3ALON AND OTHER SITES !LBERTO )BARGàEN 6ARTAN 'REGORIAN ,ORRAINE "RANHAM

 \ A WAY FORWARD A WAY FORWARD \  WITH  SIGNIFYING A MATURE TECHNOLOGY THE PROFESSOR REPLIED h)TS HARD TO TELL BUT )M h) WOULDNT WASTE MY TIME v REPLIED )BARGÓEN h)F JOURNALISTS FOCUS ON PROVIDING SURE WERE NOT PAST v NEWS THAT INFORMS AND ILLUMINATES THE MINDS OF READERS PEOPLE WILL APPRECIATE THE ! (UFlNGTON 0OST EDITOR ASKED THE PRESIDENTS WHAT WAS BEING DONE TO ENSURE THAT JOURNALISM BEHIND ITv JOURNALISM SCHOOLS ARE TEACHING THESE NEW TECHNOLOGY SKILLS INCLUDING HOW TO PRODUCE 'REGORIAN SPOKE OF THE NEED FOR !MERICANS TO DEVELOP A BETTER UNDERSTANDING OF AND EDIT VIDEO 4HATS hA HUGE ISSUE v ACCORDING TO )BARGÓEN h/NE OF THE lRST .EWS THE REST OF THE WORLD AND NOT TO BE LEFT IN THE DARK ABOUT OTHER COUNTRIES AND CULTURES #HALLENGE GRANTS WENT FOR SCHOLARSHIPS TO ENTICE ESPECIALLY WHEN CONFRONTED WITH A SUDDEN CRISIS LIKE THE  TERRORIST ATTACKS 4HE ENGINEERS TO STUDY JOURNALISM AT .ORTHWESTERNS COUNTRY NEEDS UNIVERSITIES TO PREPARE THE SCHOLARSHIP AND PROVIDE THE SPECIALISTS WHO -EDILL 3CHOOL HE SAID ADDING THAT HE HAD SPEAK !RAB OR 0ASHTU AND IT ALSO NEEDS NEWS ORGANIZATIONS THAT ARE COVERING INTER ALSO PROMISED SUPPORT TO -)4 PRESIDENT 3USAN NATIONAL AFFAIRS IN DEPTH HE SAID 9ET NEWSPAPERS AND NETWORKS CONTINUE TO SHUTTER (OCKlELDS IDEA OF OFFERING A JOURNALISM MINOR THEIR FOREIGN BUREAUS BECAUSE THEYRE TOO EXPENSIVE h7HEN INTERNATIONAL CRISES ERUPT FOR ENGINEERS *OURNALISM SCHOOLS HE SAID !MERICANS ALWAYS LOOK FOR INSTANT EDUCATION 4HE COUNTRY NEEDS JOURNALISTS AS WELL hSHOULD ENGAGE THE PEOPLE WHO WRITE CODE SO AS TEACHERS AND LIBRARIANS WHO ARE ENGAGED IN THE SEARCH FOR TRUTH AND BUILDING THE THEY UNDERSTAND NOT ONLY THE TECHNOLOGY BUT THE FUTURE v 'REGORIAN SAID 3TILL HE WAS NOT DISPARAGING ENTREPRENEURS INCLUDING hALL THE POWER OF STORYTELLINGv #ARNEGIES OF THE WORLD 7ITHOUT THEM WE WOULD NOT BE HERE "UT AT THE SAME TIME IN 'REGORIAN SAID THAT IN THIS AGE OF THE SPECIAL ORDER TO KEEP OUR INSTITUTIONS AND OUR DEMOCRACY STRONG WE NEED JOURNALISTS 7E NEED IST AND SUPER SPECIALIST hTHE UNITY OF KNOWL WRITERS PHILOSOPHERS AND ARTISTS TO CHALLENGE US 7E NEED A CREATIVE THINKING SOCIETY EDGE HAS COLLAPSED  /NE OF THE CHALLENGES IS NOT JUST A CONSUMER ENTERTAINMENT SOCIETYv WHO PROVIDES THE SYNTHESIS 7HO PUTS THINGS TOGETHER !S A NATION WE NEED NOT JUST ISOLATED ) 4HE (UNT FOR THE .EWSROOM OF 4OMORROW *OSE !NTONIO 6ARGAS (UFlNGTON 0OST FACTS BUT SOME ORGANIZING PRINCIPALS TO MAKE -ODERATOR !NDREW (EYWARD FORMER PRESIDENT OF #"3 .EWS THINGS FUNCTIONv (E RECALLED 43 %LIOTS DESCRIPTION OF HELL A PLACE WHERE NOTHING 0ANELISTS CONNECTS WITH NOTHING h)TS THE ROLE OF THE JOURNALIST TO CONNECT THINGS v SAID 'REGO *OSH #OHEN 3ENIOR "USINESS 0RODUCT -ANAGER FOR 'OOGLE .EWS RIAN h%VERYBODY LOVES TECHNOLOGY BUT FEW APPRECIATE THE THOUGHT RIGOR AND BEAUTY -ARTIN 4 -OE 3ENIOR 6ICE 0RESIDENT !/, -EDIA OF THE SCIENCE BEHIND TECHNOLOGY ! WHOLE GENERATION OF SCIENTISTS DID THE WORK THAT !LAN -URRAY $EPUTY -ANAGING %DITOR OF THE 7ALL 3TREET *OURNAL AND %XECUTIVE MAKES SMART CELL PHONES AND 4W I T T E R POSSIBLE "UT THE INSTRUMENT IS NOT GOING TO DO %DITOR OF THE *OURNALS /NLINE %DITION YOUR THINKING 9OUVE STILL GOT TO GET AN EDUCATION 9OU STILL HAVE TO READ 9OU STILL HAVE %LIOT 0IERCE 6ICE 0RESIDENT !DVERTISING AND $IGITAL 3TRATEGY "USINESS TO LEARN AND BE CURIOUS v SAID 'REGORIAN $EVELOPMENT AND !D /PERATIONS FOR 4HE .EW 9ORK 4IMES ! 5NIVERSITY OF .ORTH #AROLINA STUDENT WONDERED HOW JOURNALISM STUDENTS CAN BE TAUGHT TO BE ENTREPRENEURIAL TO WHICH )BARGÓEN REPLIED THAT THE +NIGHT &OUNDATIONS 4HIS PANEL FEATURED EXECUTIVES FROM TWO NEW MEDIA ENTERPRISESˆ!/, -EDIA AND .EWS #HALLENGE IS FUNDING START UPS THAT TRY NEW WAYS OF KEEPING COMMUNITIES IN 'OOGLE .EWSˆAND TWO OF THE WORLDS LEADING NEWSPAPERS 4HE .EW 9ORK 4IMES AND FORMED 4HE SUCCESS OF NEWSPAPER BARONS OF OLDˆTHE +NIGHTS THE #HANDLERS AND THE 7ALL 3TREET *OURNAL "UT THE DIVIDING LINE BETWEEN THESE ENTERPRISES 7EB SITES IS FAR /CHSˆWAS THAT THEY FOUND PROlTABLE WAYS TO DO THIS hBY HIRING THE BEST EDITORS THEY FROM DISTINCT 4HE 4IMES AND THE *OURNAL OPERATE TWO OF THE MOST VISITED NEWS SITES COULD TO DELIVER A QUALITY PRODUCT v )BARGÓEN COMMENTED 4HE *OURNAL KEEPS MOST CONTENT BEHIND A PAY WALL AND THE 4IMES SOON WILL BEGIN ! -EDILL STUDENT SAID THAT IN A ROOM FULL OF JOURNALISTS AND THEIR PROFESSORS hITS CHARGING FREQUENT VISITORS WHO ARE NOT PRINT SUBSCRIBERS 4HE *OURNAL DRAWS  MILLION EASY TO lND SELF EVIDENT THE IMPORTANCE OF JOURNALISM TO SOCIETY "UT TO WHAT EXTENT CUSTOMERS FOR WSJCOM EVEN PRINT SUBSCRIBERS PAY EXTRA "OTH !/, AND 'OOGLE .EWS DO YOU THINK lNDING A WAY FORWARD INVOLVES RESELLING THE IMPORTANCE OF JOURNALISMS ARE FREE !/, -EDIA HAS RAMPED UP ITS PRESENCE IN THE ONLINE NEWS WORLD WITH SUCH FUNCTION TO SOCIETY v BRANDED 7EB SITES AS $AILY&INANCE 0OLITICS$AILY &AN(OUSE AND %NGADGET 'OOGLE

 \ A WAY FORWARD A WAY FORWARD \  .EWS A COMPENDIUM OF NEWS FROM MULTIPLE SOURCES THAT RELIES ON 'OOGLES COMPLEX ALGORITHMS TO DETERMINE THE TOP STORIES OF THE DAY REACHES AUDIENCES IN NEARLY  COUNTRIES AND IS AVAILABLE IN  LANGUAGES !NDREW (EYWARD ASKED PANELISTS WHAT THEY SAW AS THE MOST DISRUPTIVE FORCES CHAL LENGING NEWSROOMS IN THE NEXT  MONTHS h7E DONT REALLY HAVE A NEWSROOM AT 'OOGLE .EWS v SAID #OHEN hBUT THE BIGGEST CHALLENGE IS HOW TO PERSONALIZE NEWS FEEDS FOR USERS IN THE WAY THAT !MAZON SUGGESTS BOOKS TO READ OR THINGS TO BUY FOR REPEAT VISITORSv 7HILE IT WORKS TO MEET THIS GOAL 'OOGLE .EWS DOES NOT WANT TO BECOME ONLY AN ECHO CHAMBER OF WHAT PEOPLE TYPICALLY READ OR HEAR HE SAID -OE SAID THAT WHILE THE 7EB HAS BROKEN THE OLD MONOPOLY THAT BIG METROPOLITAN %LIOT 0IERCE !LAN -URRAY -ARTIN 4 -OE *OSH #OHEN !NDREW (EYWARD NEWSPAPERS HAD ON THE DISTRIBUTION OF NEWS THAT DOES NOT MEAN HIGH QUALITY JOURNALISM TO GET SOURCES CONNECT WITH READERS AND PROMOTE STORIES -EANWHILE THE 4IMES ITSELF IS WILL GO AWAY h7HAT IT DOES OFTEN MEAN IS THAT THE PLAYERS PRODUCING IT WILL CHANGEv NO SLOUCH ON 4WITTER TWO MILLION PLUS FOLKS FOLLOW ITS 4WEETS !/, CAN AFFORD TO EXPAND NEWS OPERATIONS BECAUSE IT DRAWS A NATIONAL AUDIENCE AND (EYWARD WONDERED WHETHER IN THE NEWSROOM OF THE FUTURE NEWS ORGANIZATIONS IS NOT CONlNED TO A REGIONAL ADVERTISING BASE AS NEWSPAPERS ARE -OE EXPLAINED h7E WOULD CEDE SOME EDITING AND REPORTING FUNCTIONS TO CUSTOMERS ARE VERY BULLISH ON THE FUTURE OF HIGH QUALITY JOURNALISM v HE SAID CALLING IT THE MOST -URRAY SAID IT WAS ONCE THE SOLE PROVINCE OF THE EDITOR TO DECIDE WHAT THE MOST IM EXCITING TIME IN GENERATIONS TO BE IN THE lELD WITH NEW BRANDS EMERGING SUCH AS THE PORTANT STORIES OF THE DAY WERE .OW READERS MAKE THEIR OWN RECOMMENDATIONS h)M A (UFlNGTON 0OST LITTLE SKEPTICAL OF SOME OF THE MORE UTOPIAN VISIONS OF HOW CITIZEN JOURNALISTS ARE GOING TO 4HE 7ALL 3TREET *OURNAL S !LAN -URRAY SAID h)VE NEVER HAD MORE FUN THAN )M HAV COME IN AND DO ALL THIS WORK THAT PAID JOURNALISTS DO FOR FREE AND DO IT JUST AS WELL v SAID ING RIGHT NOWv "UT BEFORE GETTING TO THE FUN -URRAY EXPATIATED ON THE HAVOC AFmICTING -URRAY h4HE FOLKS WHO SIT THROUGH ENDLESS TOWN HALL AND SCHOOL BOARD MEETINGS ARE THE TRADITIONAL NEWSROOMS OF THE PAST h4HERE ARE SO MANY DISRUPTIVE CHANGES THAT ITS HARD LAST PEOPLE ) WANT TO GET MY NEWS FROM v HE ADDED TO KNOW WHICH ONES TO FOCUS ON v -URRAY SAID h#ERTAINLY THE METABOLISM OF THE NEWS 'OOGLES #OHEN OBSERVED THAT  OR  YEARS AGO THE STORIES APPEARING ON THE FRONT ROOM IS CHANGING DRAMATICALLY WHERE YOU HAVE PEOPLE lLING STORIES SEVERAL TIMES A DAY OR PAGES OF THE 4IMES AND 7ALL 3TREET *OURNAL CARRIED THE AUTHORITY OF THE VOICE OF 'OD SEVERAL TIMES AN HOUR AS OPPOSED TO SEVERAL TIMES A WEEK OR SEVERAL TIMES A MONTHv h4HAT WAS WHAT YOU READ "UT NOW THE NEWSPAPER LINEUP COMPETES WITH SO MANY DIF 4HE BIGGEST CHANGE IS THE RELATIONSHIP WITH YOUR AUDIENCE ACCORDING TO -URRAY FERENT WAYS PEOPLE GET THEIR NEWS AND THE NEWS THATS CREATED FOR THEM WHETHER ALGO *OURNALISTS USED TO THINK THEIR TASK WAS TO WRITE BEAUTIFUL STORIES AND hTHROW THEM OVER RITHMICALLY OR BY YOUR USERS OR YOUR FRIENDS v HE SAID #OHEN SENSES DISDAIN FROM THE THE TRANSOM THEN IT WAS SOMEBODY ELSES RESPONSIBILITY TO GET THOSE STORIES OUT TO THE ESTABLISHED MEDIA FOR AGGREGATORS SUCH AS 'OOGLE .EWS WHO ASSUME THAT hTHE PUBLIC PEOPLE WHO WANTED TO READ THEM 4HAT WASNT SOMETHING WE WORRIED ABOUT AND IT WAS LEFT TO ITS OWN DEVICES WOULD lLL FRONT PAGES WITH STORIES ABOUT "RITNEY 3PEARS AND PAN ALMOST DIRTY FOR US TO WORRY ABOUT )T WAS LIKE PIMPING YOUR OWN STUFFv .OW THE BEST DASv "UT HE ARGUES ITS A MISTAKE TO THINK THAT hENGAGING YOUR USERS IS SOMEHOW GOING JOURNALISTS IN THIS NEW WORLD ARE THOSE IN CONSTANT CONTACT WITH THE PEOPLE THEYRE WRIT TO BY DElNITION LOWER THE STANDARDS OF JOURNALISMv ING FOR -URRAY SAID /N &ACEBOOK 4WITTER AND NEWS 7EB SITES hTHEYRE CONSTANTLY TRY 0IERCE SAID HALF THE 4IMES AUDIENCE HAS AN INSATIABLE APPETITE FOR INTERACTIVITY AND HALF ING TO BUILD AND CULTIVATE AND GROW THE COMMUNITY OF PEOPLE WHO ARE INTERESTED IN THE COULD NOT CARE LESS h7E NEED TO GET REALLY GOOD AT RECOGNIZING WHICH READER WERE DEALING CONTENT THEYRE PROVIDING 4HATS A HUGE CHANGE IN MINDSETv WITH WHEN WERE SERVING THAT PAGE v HE SAID 0IERCE FAVORS ADDING WIDGETS AND APPLICATIONS 0IERCE SAID THE DIGITAL CHALLENGES FACING THE 4IMES INCLUDE INTRODUCING ITS NEW ONLINE THAT READERS COULD TURN ON AND OFF DEPENDING ON HOW MUCH INTERACTIVITY THEY PREFER PAY STRUCTURE MEETING DEMANDS TO DELIVER NEWS ON AN EVER CHANGING AND EXPANDING 4O (EYWARD THIS CALLED TO MIND A CULINARY METAPHOR h4HERES A TASTING MENU THAT ARRAY OF MOBILE DEVICES AND LEARNING HOW TO ENGAGE READERS ON SOCIAL MEDIA PLATFORMS THE CHEF HAS PREPARED AND THERES ALSO THE A LA CARTE MENU AND YOURE EVEN SAYING THAT MORE EFFECTIVELY (E POINTED TO 4IMESS TECHNOLOGY REPORTER "RIAN 3TELTERS USE OF 4WITTER SOME OF THE CUSTOMERS MIGHT BE ALLOWED TO GO INTO THE KITCHEN AND COOK h HE SAID

 \ A WAY FORWARD A WAY FORWARD \  0IERCE AGREED POINTING OUT THAT THE 4IMES HAS INTRODUCED TEN APPLICATION PROGRAM -URRAY RECALLED HEARING SOMEONE FROM THE ADVOCACY GROUP (UMAN 2IGHTS 7ATCH MING INTERFACES !0)S INCLUDING ONE WITH A MOVIE DATABASE FEATURING REVIEWS BY THE SUGGEST THAT ITS REPRESENTATIVES AROUND THE WORLD COULD HELP GET NEWS OUT IN PLACES THE PAPERS PROFESSIONAL lLM CRITICS AND BY READERS 4HE DATABASE INCLUDES hEVERY SINGLE MOVIE MAJOR MEDIA LEFT UNCOVERED h-Y IMMEDIATE REACTION TO THAT IS NO THATS NOT THE ANSWER IN COMMERCIAL RELEASE SINCE  v HE SAYS AND vITS CREATED A REALLY NICE SYMBIOTIC ) MEAN YOUR PEOPLE ARE NOT OUT THERE TO REPORT THE FACTS 9OURE OUT THERE TO GATHER EVI RELATIONSHIP WITH OUR READERSv DENCE FOR YOUR PARTICULAR POINT OF VIEW 4HATS NOT GOING TO BE THE SOLUTION FOR THE KIND -OE ARGUED THAT PEOPLE GO TO THE 4IMES NOT hTO TALK TO EACH OTHER BUT FOR THE AMAZ OF JOURNALISM THAT ) THINK IS IMPORTANT TO PRESERVEv INGLY HIGH QUALITY JOURNALISM THAT IS BEING PRODUCED THEREv 7HILE THE MEDIA NEED TO 'OOGLE APPLIES ALGORITHMS TO GAUGE THE QUALITY AUTHENTICITY ORIGINALITY AND LEVERAGE SOCIAL NETWORKING AND ENABLE READERS TO COMMENT ON AND SHARE ARTICLES HE IMPORTANCE OF NEWS STORIES ON THE 7EB #OHEN SAID AND RELIES ON THE COLLECTIVE STRESSED THAT THEY SHOULDNT BE EXPECTED TO BECOME ALL THINGS IF THEY LOSE FOCUS ON PRO WISDOM OF USERS TO DETERMINE HOW MUCH STOCK TO PUT IN A GIVEN SOURCE 4HE READERS DUCING THE BEST JOURNALISM THEY REALLY ARE LOST JUDGMENTS ARE JUST A SINGLE ELEMENT IN THE lLTERING BUT hYOUR USERS CAN SEND A REALLY (EYWARD ASKED -OE HOW !/, FOSTERS HIGH QUALITY JOURNALISM STRONG SIGNAL FOR LETTING US KNOW THAT THIS IS THE RIGHT SOURCE TO ADD TO 'OOGLE .EWSS h7E HAVE BEEN HIRING AND WILL CONTINUE TO HIRE AT A VERY RAPID CLIP THE MOST TALENTED STORY CLUSTERS v HE SAID JOURNALISTS THAT WE CAN lND ACROSS THE COUNTRY v SAID -OE &OR !/, THE NEWSROOM OF 0EOPLE KNOW THE BRANDS OF MAJOR NEWS ORGANIZATIONS AND hTHEY UNDERSTAND AGEN THE FUTURE WILL BE A hDISTRIBUTEDv NEWSROOM DAS REAL OR PERCEIVED v SAID #OHEN (E SAW NO PROBLEM WITH (UMAN 2IGHTS 7ATCH h)S @DISTRIBUTED A EUPHEMISM FOR PEOPLE WORKING AT HOME v (EYWARD WANTED TO KNOW CONTRIBUTING ITS INFORMATION hAS LONG AS ) KNOW WHAT THEIR AGENDA IS AND WHAT THEYRE -OE SAID THEY MAY BE WORKING AT HOME OR OUT COVERING THE NEWS WHERE IT HAPPENS BRINGING TO THE TABLEv h0OTENTIALLY THE GLOBE IS OUR TALENT POOL 7E DONT REALLY CARE IF PEOPLE ARE IN A NEWSROOM -OE AGREED THAT BRAND MATTERS MORE THAN EVER IN THIS NEW ERA )N A WORLD AWASH BECAUSE WE ARE FOCUSING ON TECHNOLOGY THAT CAN ENABLE THE INTERACTION OF EDITOR AND WITH CONTENT AND GOBBLEDYGOOK PEOPLE NEED HELP CUTTING THROUGH THE CLUTTER "RAND hIS JOURNALIST AND PRODUCER VERY NOT LIMITED TO TRADITIONAL SOURCES THAT WEVE HEARD OF FOR  YEARS v HE SAID EFlCIENTLY AND VERY EFFECTIVELY -URRAY CONCURRED ON THE IMPORTANCE OF BRANDS h4HE MORE NOISE THERE IS OUT THERE WHEREVER PEOPLE AREv THE MORE IMPORTANT THE BRANDS BECOME v HE SAID (E REMINDED THE AUDIENCE THAT THERE !/, -EDIA PAYS ITS JOUR WAS hSOMETHING PERVERSEv ABOUT THE OLD MODEL OF RELYING ON AD REVENUES TO SUBSIDIZE NALISTS -OE EXPLAINED 3OME THE NEWS h!DVERTISERS DONT CARE ABOUT THE QUALITY OF THE CONTENT 4HEY ONLY CARE ABOUT ARE FREELANCE SOME FULL TIME THE PERSON WHOS CONSUMING IT 7HEN READERS PAY FOR CONTENT THATS A VERY DIRECT SIGNAL BUT THEY ARE EARNING A LIVING THAT THEY UNDERSTAND YOU ARE GIVING THEM SOMETHING THAT THEY CANT GET EASILY SOMEPLACE ! NEW JOURNALISM ECONOMY IS ELSE v -URRAY SAID EMERGING hAND WE DONT KNOW (EYWARD WONDERED WHETHER WERE HEADING FOR A NEW DEMAND DRIVEN RATHER THAN EXACTLY WHERE THATS GOING OR SUPPLIER DISTRIBUTION DRIVEN OLIGOPOLY !UDIENCE MEMBERS WIELD THEIR SMARTPHONES HOW MUCH REVENUE IT WILL PRO h4HAT WOULD BE WONDERFUL BUT ) THINK WE HAVE A LONG WAY TO GO BEFORE WE GET TO VIDE TO SUPPORT REPORTING v HE ADMITTED h"UT THE FACT OF THE MATTER IS PROFESSIONALS CANT THAT POINT ) DO THINK ITS WHATS GOING TO ENABLE US TO SURVIVE v SAID -URRAY 4WENTY ONE DO THE WORK IF THEYRE NOT PAIDv MILLION PEOPLE EACH MONTH VISIT THE ONLINE *OURNALˆ TIMES THE PRINT CIRCULATION AT ITS (EYWARD WHO BEFORE BECOMING PRESIDENT OF #"3 .EWS HELPED CREATE THE PEAK 4HE MONEY THE *OURNAL MAKES ONLINE hIS DOUBLE THE ENTIRE NEWSROOM BUDGET OF THE NETWORKS  (OURS AND WAS ALSO EXECUTIVE PRODUCER OF THE #"3 %VENING .EWS SAID THE 7ALL 3TREET *OURNAL v AND IT PULLS IN MORE FROM SUBSCRIPTIONS THAN ADS HE SAID DOWNWARD PRESSURE ON JOURNALISTS PAY SEEMS INEXORABLE h)N A WORLD WHERE EVERYONE 0IERCE SAID OLD SCHOOL NEWS ORGANIZATIONS LIKE THE 4IMES NEED TO SEGMENT THEIR NEWS CAN BE A JOURNALIST IT IS NOT CLEAR HOW WERE GOING TO FOSTER QUALITY v HE SAID 7HEN ALL COVERAGE INCORPORATING MORE USER GENERATED CONTENT INTO SPORTS BOOKS ARTS TRAVEL AND THE STORIES ARE DRIVEN BY SEARCH ENGINE OPTIMIZATION HE WONDERED WHAT WOULD HAPPEN OTHER SECTIONS WHILE KEEPING NATIONAL AND INTERNATIONAL NEWS AND POLITICS MORE SACRO TO QUALITY CONTROL SANCT h) DONT THINK THAT YOULL SEE A LOT OF USER GENERATED CONTENT COMING OUT OF OUR

 \ A WAY FORWARD A WAY FORWARD \  FOREIGN REPORT v HE SAID "UT AS FOR THE OTHER SECTIONS h7E NEED TO EXPLORE MODELS THERE (EYWARD SAID WAGGISHLY h)T WOULD BE IRONIC IF TWO YEARS FROM NOW 4HE .EW 9ORK TO KEEP COSTS LOWER ON THE CREATION SIDE BUT STILL DEFEND QUALITYv 4IMES AND 7ALL 3TREET *OURNAL ARE ONLY ONLINE AND 'OOGLE AND !/, ARE PUBLISHING PRINT ! 5NIVERSITY OF 4EXAS GRADUATE STUDENT ASKED WHEN JOURNALISTS ARE hGOING TO BECOME NEWSPAPERS WITH A NEWSBOY THROWING IT ONTO YOUR LAWN IN THE MORNINGv ENTREPRENEURIAL ENOUGH TO SAY @(EY ITS OUR CONTENT THATS VALUABLE NOT JUST THE DISTRIBU 4HE PANELISTS URGED STUDENTS TO HONE BOTH THEIR REPORTING AND TECHNOLOGY SKILLS TION SOURCES ,ET US EARN A LIVING AGAINv -URRAY MENTIONED HOW OFTEN *OURNAL EDITORS SOLICIT ADVICE FROM A YOUNG REPORTER NEWLY -OE SAID THE JOURNALISTS WRITING FOR !/, -EDIA ARE PAID WELL "UT hONE OF THE HIRED FROM (ARVARDS .IEMAN *OURNALISM ,AB h4HE BAD NEWS IS THERE ARE FEWER JOBS HALLMARKS OF THE NEWSROOM OF THE FUTURE IS GOING TO BE A WIDE RANGE OF MODELS AND A AND THEY PAY LESS BUT THE GOOD NEWS IS WERE DESPERATE FOR YOUNG PEOPLE WHO GREW UP WIDE RANGE OF OPTIONS FOR PEOPLE WHO ARE PRODUCING NEWS v HE PREDICTED &OR SOME IT ONLINEv WILL BE FULL TIME JOBS WITH BENElTS WHILE OTHERS WILL BE PAID BY THE STORY OR BY A MONTHLY -OES MESSAGE WAS NOT TO LOSE THE SKILLS AND TECHNIQUES OF TRADITIONAL JOURNALISM STRINGERS ALLOWANCE h9OUVE GOT TO ADD TO A STORY NOT JUST REPEAT IT 9OUVE GOT TO CHECK YOUR FACTS 9OUVE GOT h)F ) WERE GRADUATING FROM A JOURNALISM SCHOOL )D BE A LITTLE SCARED ABOUT NOT GOING TO GET IT RIGHT  $ONT LOSE THAT IN ALL THIS DISCUSSION ABOUT TECHNOLOGYv TO A TRADITIONAL COMPANY BASED ON THIS DISCUSSION v SAID (EYWARD 4HE SESSIONS LAST WORD WENT TO THE MODERATOR h9OU SHOULD BE v SAID -URRAY h4HE APPRENTICESHIP MODEL HAS BEEN REVERSED TO A DEGREE v SAID (EYWARD )T IS NO ! QUESTION FROM A #OLUMBIA STUDENT ABOUT ATTRACTING MEDIA ATTENTION TO ,ATIN LONGER JUST hTHE TRADITIONAL HIERARCHICAL MODEL WHERE WE OLDER MORE EXPERIENCED JOURNAL !MERICA LED THE PANELISTS TO DISCUSS THEIR NEWS SITES APPEAL TO INTERNATIONAL AUDIENCES ISTS PASS ON OUR KNOWLEDGEv 7HAT (EYWARD FOUND MOST EXCITING WAS THAT hTHE NEWS #OHEN SAID 'OOGLE .EWS IS AVAILABLE IN  LANGUAGES WITH MULTIPLE EDITIONS IN ,ATIN ROOM OF THE FUTURE HAS NOT BEEN INVENTED YETv !MERICA AND ACROSS THE GLOBE AND EACH REGIONAL EDITION TRIES TO REmECT LOCAL DIVERSITY AND h4HAT MAY SOUND GLIB BUT FOR MANY DECADES IT HAD BEEN INVENTED AND THE MODEL CULTURE )NTERNATIONALIZING IS hCORE TO JUST ABOUT ANYTHING WE DO AT 'OOGLE v SAID #OHEN WAS IN PLACE AND IT WASNT REALLY CHANGING VERY MUCH v HE SAID .OW WERE ON THE VERGE OF 0IERCE SAID THE 4IMESS ONLINE EDITION hHAS BEEN FOCUSED ON THE %NGLISH LANGUAGE AND HAVING TO DISCOVER HOW TO USE ALL THESE DIFFERENT EXTRAORDINARY TOOLS COMBINE THEM WITH WE DONT CURRENTLY TRANSLATEv "UT IT SUCCESSFULLY LAUNCHED A GLOBAL EDITION ONLINE LAST YEAR TRADITIONAL SKILLS AND EMERGING SKILLS TO REALLY CREATE SOMETHING NEWv AND 0IERCE SEES OPPORTUNITIES FOR GROWTH IN REVENUE AND AUDIENCES IN %UROPE AND !SIA -URRAY ADDED h7E THINK THE 7ALL 3TREET *OURNAL SHOULD BE A GLOBAL BRAND AND THAT )) 2EAL 4ALES FROM THE 2EAL 7ORLD MEANS DEALING IN LOCAL LANGUAGES 7E HAVE A #HINESE EDITION THAT GETS A COUPLE OF MILLION %DUCATION OF THE %NTREPRENEURIAL *OURNALIST VISITORS A MONTH 7E HAVE A BRAND NEW *APANESE LANGUAGE EDITION 7ERE THROUGHOUT ,ATIN -ODERATOR *EFF *ARVIS !SSOCIATE 0ROFESSOR $IRECTOR OF THE )NTERACTIVE 0ROGRAM !MERICA IN 3PANISH AND ) BELIEVE IN 0ORTUGUESE AND WERE LOOKING AT MOREv (OWEVER hTHE #5.9 'RADUATE 3CHOOL OF *OURNALISM TRUTH IS RIGHT NOW OUR OVERSEAS READERSHIP IS PRETTY SMALL AND EVEN OUR #HINESE LANGUAGE EDI 0ANELISTS TION HAS AN AWFUL LOT OF READERS IN #ALIFORNIA "UT WE THINK IT CAN BE A GLOBAL BRANDv 2AFAT !LI %DITOR0UBLISHER #ONTENT.EXT -EDIA !CCORDING TO -OE EVEN IN %NGLISH THE MAJOR NEWS BRANDS hOFTEN HAVE VERY LARGE 0HIL "ALBONI 0UBLISHER AND #%/ 'LOBAL0OSTCOM INTERNATIONAL AUDIENCESv !T LEAST  PERCENT OF %NGADGETS AUDIENCE COMES FROM %UROPE *OHN (ARRIS %DITOR IN #HIEF 0OLITICOCOM AND ELSEWHERE OVERSEAS h7E ALSO PUBLISH IN EIGHT DIFFERENT LANGUAGES INCLUDING #HINESE 'ENEVA /VERHOLSER $IRECTOR 3CHOOL OF *OURNALISM !NNENBERG 3CHOOL FOR *APANESE 'ERMAN AND 3PANISH v HE SAID #OMMUNICATION AND *OURNALISM 5NIVERSITY OF 3OUTHERN #ALIFORNIA !/, AS A DIGITAL COMPANY VIEWS ITS JOB RIGHT NOW AS DEVELOPING BRANDS AND THOSE *OHN 4HORNTON #HAIRMAN THE 4EXAS 4RIBUNE BRANDS NEED TO LIVE WHEREVER CUSTOMERS WANT THEM TO BE -OE STRESSED h)M NOT EVEN SAYING THAT !/, WOULDNT PUBLISH IN PAPER IF IT MADE SENSE TO DO THAT ) CAN EASILY SEE A *EFF *ARVIS WHO TEACHES #5.9 GRADUATE STUDENTS HOW TO BECOME ENTREPRENEURIAL &ANHOUSE MAGAZINE THAT YOU PICK UP IN YOUR AIRPORT NEWS STANDS  IF IT COULD BE DONE JOURNALISTS BEGAN BY RATTLING OFF EXAMPLESˆPEOPLE WHO HAVE FOUND OR ARE BUILDING ECONOMICALLY ) THINK THAT ANYONE WHOS SINGLE PLATFORM IS GOING TO BE IN TROUBLEv ;.OTE TOWARD SUCCESS IN A WORLD WHERE THE TRADITIONAL MEDIA ARE ATTEMPTING TO lND THEIR WAY %30. 4HE -AGAZINE HAS  MILLION SUBSCRIBERS TO 3PORTS )LLUSTRATEDS  MILLION= )N ADDITION THE PANEL INCLUDED A NEWSPAPER EDITOR TURNED JOURNALISM PROFESSOR AND A

 \ A WAY FORWARD A WAY FORWARD \  BROADCAST MAGAZINE AND MULTIMEDIA TRACKS TEACH ALL STUDENTS HOW TO EDIT AND PUBLISH STORIES ON THE 7EB AND TEACH THEM ENTREPRENEURSHIP AND HOW TO RUN A BUSINESS h)VE BEEN TALKING ABOUT THIS FOR ALMOST ALL MY  YEARS IN JOURNALISM v HE SAID h4HE BUSI NESS OF NEWS IS MORE IMPORTANT IN MANY RESPECTS THAN THE JOURNALISM PART OF NEWS 3TUDENTS SHOULD LEARN HOW TO WRITE A BUSINESS PLAN DO SPREADSHEETS AND hLOVE NUM BERSv $O THOSE THINGS hAND WE WILL HAVE A NEW mOWERING FOR JOURNALISM IN !MERICA v "ALBONI PREDICTED 6ETERAN 7ASHINGTON 0OST POLITICAL REPORTER *OHN (ARRIS AND COLLEAGUE *IM 6ANDER(EI PLACED A BET ON THEMSELVES IN  WHEN THEY QUIT THEIR JOBS AND LAUNCHED AN ALL POLITI CAL NEWS ALL THE TIME NEWS SITE THEY CALLED 0OLITICOCOM 7ITH BACKING FROM THE OWNER OF A STRING OF TELEVISION STATIONS THEY LURED OTHER TOP REPORTERS FROM MAJOR NEWSPAPERS AND MAGAZINES AND 0OLITICO TOOK OFF .OW IT ALSO PUBLISHES A PRINT EDITION SEVERAL DAYS A WEEK )TS THICK WITH ADS AIMED AT #APITOL (ILL BREAKS STORIES AND REGULARLY PARTNERS WITH MAJOR NEWSPAPER AND NETWORK OUTLETS 0OLITICO EXPANDED OPERATIONS INSTEAD OF CONTRACT ING AFTER THE EXCITEMENT OF THE *EFF *ARVIS lELDS AUDIENCE QUESTIONS  PRESIDENTIAL ELECTION AND VENTURE CAPITALIST UNDERWRITING A NOT FOR PROlT NEWSROOM COVERING POLITICS GOVERNMENT ACCORDING TO (ARRIS NOW HAS AND POLICY IN 4EXAS *ARVIS STARTED OUT BY ASKING THE PANEL TO SPECIFY WHAT JOURNALISM  FULL TIME AND  PART TIME SCHOOLS SHOULD BE TEACHING TODAY EMPLOYEES AND IS STILL GROWING 2AFAT !LI EDITOR AND PUBLISHER OF #ONTENT.EXT -EDIA AN ONLINE BIBLE OF THE BUSI *ARVIS NOTED THAT THE 0OST NESS OF DIGITAL MEDIA SAID TO TEACH STUDENTS THE ECONOMICS OF THE MEDIA BUSINESS AS WELL HAS DRAWN BRICKBATS FOR NOT AS HOW TO REPORT AND WRITE 7HEN !LI EARNED A MASTERS DEGREE AT )NDIANA 5NIVERSITY STARTING 0OLITICO !CTUALLY hNONE OF US WERE EXPOSED TO ANY OF THE MEDIAS BUSINESS UNDERPINNINGS v HE SAID !LI (ARRIS SAID THE 0OST HAD MADE EARNED HIS UNDERGRADUATE DEGREE IN COMPUTER ENGINEERING IN )NDIA AND BECAME A DIGITAL A BID TO SPONSOR (ARRISS AND MEDIA REPORTER AND EDITOR FOR )NSIDECOM AND 3ILICON !LLEY 2EPORTER BEFORE LAUNCHING 'ENEVA /VERHOLSER 6ANDER(EIS VENTURE BUT THEY HIS OWN BUSINESS IN  (E MADE MILLIONS IN  WHEN #ONTENT.EXT WAS PURCHASED DECIDED INSTEAD TO RUN WITH THE lNANCING OFFERED BY 2OBERT !LLBRITTON WHO OWNS THE BY THE PARENT COMPANY OF THE "RITISH NEWSPAPER THE 'UARDIAN (E STAYED ON BOARD !"# NETWORK AFlLIATES AND REGIONAL CABLE NEWS OPERATIONS IN 7ASHINGTON AND SEVERAL RUNNING THE SITE NOW CALLED 0AID#ONTENTORG %DITOR AND 0UBLISHER ONCE DESCRIBED !LI AS OTHER CITIES h)TS NOT TRUE THAT THE 0OST SAID @7HAT A DUMB IDEA 'ET BACK TO YOUR DAY hJOURNALISMS POSTER BOY FOR CAREER INDEPENDENCE FROM NEWS COMPANIESv JOB v SAID (ARRIS "UT THE FORMER 0OST JOURNALISTS OPTED FOR INDEPENDENCE FROM THE BIG *ARVIS RECALLED THAT IN HIS GENERATION JOURNALISM STUDENTS WERE TOLD TO STAY AWAY FROM NEWSPAPER COMPANY FOR THEIR OWN REASONS BUSINESS MATTERS BECAUSE hIT WAS GOING TO CORRUPT US IT WAS GOING TO MAKE US DIRTYv !LI h7HAT ) HAD WAS AN ENTREPRENEURIAL ITCH v SAID (ARRIS h) DIDNT HAVE ANY ENTREPRE CONTENDS THAT THE WALL BETWEEN THE NEWS AND BUSINESS SIDES HAS BEEN DEMOLISHED NEURIAL EXPERTISE BUT ) HAD A LOT OF INTEREST IN THE LARGE QUESTION THAT ) THINK EVERYBODY 0HIL "ALBONIS 'LOBAL0OST LAUNCHED IN  PROVIDES DAILY INTERNATIONAL NEWS IN THE ROOM IS PROBABLY INTERESTED IN WHATS NEXT FOR JOURNALISM v (ARRIS DOUBTS 0OLITICO COVERAGE ONLINE FROM  CORRESPONDENTS AROUND THE WORLD AND REACHES MORE THAN  WOULD HAVE BEEN AS SUCCESSFUL IF THEYD STAYED AT THE 0OST h! PLACE LIKE THE 7ASHINGTON COUNTRIES )T IS THE THIRD MEDIA START UP FOR "ALBONI A FOUNDER OF .EW %NGLAND #ABLE 0OST HAS TO WORRY ABOUT A DOZEN DIFFERENT THINGS NOT JUST OUR THING v HE EXPLAINED .EWS FORMER (EARST #ORPORATION EXECUTIVE AND NEWS DIRECTOR AT A "OSTON TELEVISION h7HAT WEVE MANAGED TO DO AT 0OLITICO IS A MODEL THAT WORKS FOR US ) NEVER SUG STATION "ALBONI URGED JOURNALISM SCHOOLS TO BREAK DOWN THE SILOS BETWEEN NEWSPAPER GESTED THAT IT HAS UNIVERSAL APPLICABILITY v SAID (ARRIS WHO STARTED AT THE 0OST AS AN INTERN

 \ A WAY FORWARD A WAY FORWARD \  OUT OF #ARLETON #OLLEGE IN  "UT HE ADVISED STUDENTS TO THINK OF THEMSELVES AS FREE "ALBONI COUNTERED THAT hWITH ALL DUE AGENTS INDIVIDUAL VALUE CREATORS h4O MY MIND THE ONLY WAY THAT ANYBODY IS LIKELY TO RESPECT TO *OHNS PHILANTHROPIC SUPPORT OF HAVE A CAREER IN JOURNALISM AFTER ABOUT AGE   IS BY CREATING A FRANCHISE FOR YOURSELFv THE 4EXAS 4RIBUNE THERE ISNT ENOUGH MONEY 4HE BIG COMPANIES hHAVE DESTROYED JOURNALISM AND RUN IT INTO THE GROUND v HE SAID OF THAT KIND ACROSS THIS COUNTRY TO NURTURE h9OURE NOT GOING TO LOOK TO THEM FOR SOLUTIONS ) DONT THINK 7ERE JUST ONE SMALL PART AND SUSTAIN THESE NEW EFFORTSv )N THIS TIME OF OF THE FUTURE "UT YOU COULD BE ANOTHER ONE THIS PERSON OVER HERE COULD BE ANOTHER ONE TRANSFORMATION h)M A PASSIONATE BELIEVER IN AND YOU HAVE TO BE PATIENT  7E ARE CREATING JOBS 4HEY MAY NOT BE THE BEST JOBS RIGHT THE FOR PROlT MODEL v HE SAID NOW BUT THEY COULD BE VERY GOOD JOBS AS WE GROW STRONGERv /VERHOLSER AGREES IT IS TOO SOON TO GIVE UP 'ENEVA /VERHOLSER WHO DIRECTS THE 3CHOOL OF *OURNALISM AT THE 53# !NNENBERG ON THE MARKET BUT hTOO EARLY TO KNOW HOW 3CHOOL SAID THAT lVE YEARS AGO SHE WOULD HAVE RATHER hCUT MY TONGUE OUT THAN SAY TO A +ENNEDY %LLIOTT -EDILL .ORTHWESTERN 5NIVERSITY THE AUDIENCE IS GOING TO DElNE HIGH QUALITY JOURNALISM STUDENT @"E YOUR OWN BRANDv "UT THE FORMER EDITOR OF THE $ES -OINES 2EGISTER JOURNALISMv 3HE DEFENDED THE IDEA DISCUSSED AT THE PREVIOUS PANEL THAT ACTIVISTS FROM BELIEVES hMANY IF NOT MOST JOURNALISM JOBS IN THE FUTURE INDEED WILL INCLUDE THE SKILLS OF (UMAN 2IGHTS 7ATCH COULD HELP lLL THE VOID CREATED BY THE DISAPPEARANCE OF FOREIGN ENTREPRENEURIALISMv 3HE TOO RECALLED WHEN JOURNALISTIC hPURITYv KEPT THE EDITORIAL SIDE CORRESPONDENTS h(UMAN 2IGHTS 7ATCH HAS  PEOPLE AROUND THE GLOBE AND THEYRE DIVORCED FROM THE BUSINESS SIDE OF NEWSPAPERS h"UT THE FACT THAT WE DIDNT WORRY ABOUT THE GATHERING INFORMATION VERY MUCH IN THE PUBLIC INTEREST v SHE SAID 3O LONG AS THEY ARE AUDIENCE REALLY HAD SOME BAD TRANSPARENT ABOUT THEIR INTENT AND ABOUT WHO IS PAYING FOR THEIR WORK hTHE PUBLIC MAY EFFECTS ON US )T GOT US DISEN WELL DECIDE THAT IS AN ELEMENT IN HIGH QUALITY INFORMATIONv GAGED FROM THE AUDIENCE v 4HORNTON CLAIMED HE WASNT GIVING UP ON FOR PROlT JOURNALISM h) JUST DONT WANT TO /VERHOLSER ADMITTED HAVE ANYTHING TO DO WITH IT PERSONALLY v HE SAID 4WENTY YEARS OF INVESTING HAVE TAUGHT 4HE PANELS MOST HIM THE DIFlCULTIES OF STARTING COMPANIES EVEN hWHEN YOU HAVE LOTS OF WIND BLOWING AT SEASONED CAPITALIST *OHN YOUR BACKv !ND NEW MEDIA START UPS ATTEMPTING SERIOUS JOURNALISM hHAVE A TON OF WIND 4HORNTON IS A SKEPTIC ABOUT IN THEIR FACE )F THERE WERE A WAY FOR ME TO MAKE MONEY HELPING THE CITIZENS OF 4EXAS THE CAPACITY OF MARKETS TO MAKE BETTER INFORMED CIVIC DECISIONS )D DO IT v THE VENTURE CAPITALIST SAID BUT hITS JUST SUSTAIN SERIOUS NEWS COVER NOT GOING TO HAPPENv AGE 3O 4HORNTON CREATED !LI SAID THE SUCCESS OF 0OLITICOCOM PROVES THE VALUE OF hTHAT CONSTANT FEED OF INFOR *OHN 4HORNTON THE 4E X A S 4RIBUNE WWW MATION WHETHER ITS NEWS WHETHER ITS DATA WHETHER ITS GOSSIP VIDEO OR WHETHER THEYRE TEXASTRIBUNEORG A NONPROlT NONPARTISAN NEWS ORGANIZATION THAT IS TRYING TO lLL A VOID IN ON 46 OR RADIO OR PRINT OR ANYWHERE ELSE  )TS THE ENERGY LEVEL THAT BUILDS THE BUSINESS COVERING PUBLIC AFFAIRS POLICY AND POLITICAL NEWS IN 4EXAS )T SOLICITS PUBLIC CONTRIBUTIONS )TS NOT JOURNALISM THAT BUILDS THE BUSINESSv .OBODY THOUGHT THAT POLITICS COULD BE LIKE A PUBLIC RADIO STATION AND HAS RAISED  MILLION TO DATE  MILLION FROM 4HORNTON COVERED THE BLANKET WAY THAT 0OLITICOCOM DOES IT 4HE NEXT NUT TO BE CRACKED IS INTERNA ! GENERAL PARTNER AT !USTIN 6ENTURES HIS SPECIALTY IS INVESTING IN SOFTWARE AND MEDIA lRMS TIONAL JOURNALISM HE SAID !LI GREW HIS OWN COMPANY BY GETTING INFORMATION hANY WHICH INCLUDING SOME DISTRESSED NEWSPAPER COMPANIES "UT THAT BACKGROUND HAS LED HIM TO THE WAY v WHETHER FROM 3%# lLINGS INTERVIEWS OR OTHER REPORTING h)S IT QUALITY IS IT JOURNAL CONCLUSION THAT NEWS IS A LOUSY BUSINESS h7E FRANKLY DECIDED THAT THERE WERE EASIER WAYS TO ISM IS IT THIS OR THAT v HE ASKED h7HO CARES AS LONG AS THE PEOPLE THAT ARE READING US ARE MAKE MONEY v HE SAID GETTING SOMETHING OUT OF IT v 3ERIOUS JOURNALISM IS A PUBLIC GOOD LIKE CLEAN WATER AND NATIONAL DEFENSE 4HORN *ARVIS ASKED HOW TO ATTRACT ADVERTISERS TO COVERAGE OF THE STATE HOUSE OR OF FOREIGN TON SAID h7HAT THAT MEANS IS THAT MARKET FORCES LEFT TO THEIR OWN DEVICES WONT CREATE AFFAIRS h4HOSE ARE PRETTY INSANE THINGS TO DO ARENT THEY 4HEY DONT BRING WITH THEM ENOUGH OF ITv GOOD STRONG ADVERTISING BUSINESS v HE SAID 4HORNTON PREDICTED THAT NONPROlT VENTURES LIKE 4E X A S 4RIBUNE AND FOUNDATION FUNDED "ALBONI DISAGREED 0OLITICOCOM SUCCEEDED HE SAID BECAUSE h*OHN AND HIS TEAM BUILT 0RO0UBLICA WILL BE A BIGGER PART OF THE PICTURE  YEARS FROM NOW A BRAND THAT HAD ENERGY BEHIND IT AND IT HAD DAMN GOOD REPORTING INVESTIGATIVE REPORT

 \ A WAY FORWARD A WAY FORWARD \  ING BREAKING STORIES 0EOPLE BEGAN TO SEE THAT 0OLITICO DID SOMETHING THAT THEY WERENT 4HORNTON h(USTLE HONE A PARTICULAR GETTING OTHER PLACES 3O GUESS WHAT 4HEY STARTED TO MIGRATE TO HIS SITEv 'LOBAL0OST HAS TALENT AND BE hPROMISCUOUS ABOUT HOW LANDED SUCH ADVERTISERS AS 3IEMENS ,IBERTY -UTUAL )NSURANCE "ANK OF !MERICA -ER YOU MONETIZE ITv RILL ,YNCH AND )NTEL h)T CAN BE DONE BUT IT TAKES RELENTLESS FOCUS AND DISCIPLINE v SAID *ARVIS WONDERED IF THERE WERE A LARGER "ALBONI h9OU HAVE TO EVANGELIZE YOUR PRODUCTv ROLE FOR JOURNALISM SCHOOLS TO PLAY IN *ARVIS BROUGHT THE QUESTION BACK TO THE QUANDARY FOR JOURNALISM SCHOOLS 3HOULD THEY THIS DISTRESSED LANDSCAPE FROM TEACHING TRY TO EQUIP STUDENTS FOR ENTREPRENEURIAL SUCCESS WITHIN BIG ESTABLISHED COMPANIES OR UNEMPLOYED JOURNALISTS HOW TO BLOG TO ENCOURAGE THEM TO STRIKE OUT ON THEIR OWN INCUBATING NEW MEDIA ON THEIR CAMPUSES h7HY DO WE HAVE TO PICK ) THINK WE SHOULD GIVE OUR STUDENTS THE TOOLS TO GO TO ALL !LI SUGGESTED THEY COULD hBECOME ANGEL THESE DIFFERENT JOBS v SAID /VERHOLSER INVESTORSv 7ITH THE BREAK UP OF THE NEWS BEHEMOTHS hWHAT HAPPENS TO THE NOTION OF A CAREER +AT 3NOW WHO TEACHES AT THE 5NI PATH IN THIS SORT OF ATOMIZED COTTAGE INDUSTRY WORLD v ASKED 4HORNTON h7HERE WILL THEY VERSITY OF #ALIFORNIA AT "ERKELEY VOICED LEARN THEIR CRAFT v FRUSTRATION ABOUT BUILDING PUBLIC UNDER (ARRIS ANSWERED THAT THERE ARE CAREER PATHS FOR THOSE WILLING TO TAKE RISKS LIKE 2AFAT !LI STANDING OF THE ROLE JOURNALISM PLAYS IN 0OLITICOS -IKE !LLEN WHO FOLLOWED A CONVENTIONAL PATH FROM 6IRGINIA NEWSPAPERS TO SERVING DEMOCRACY h! LOT OF WHATS OUT THERE THAT IS CALLED JOURNALISM DOESNT ACTUALLY SERVE THE 0OST .EW 9ORK 4IMES AND 4IME MAGAZINE BUT LEFT THEM TO BECOME THE CHIEF POLITI DEMOCRACY v SHE SAID CAL CORRESPONDENT AT THE START UP !LLENS h0LAYBOOK v AN EARLY MORNING SUMMARY OF /VERHOLSER RESPONDED THAT THE PUBLIC MAY BE BETTER SERVED IN THIS NEW ERA IN WHICH THE DAYS BIG STORIES AND A LOOK AHEAD HAS BECOME MUST READING IN 7ASHINGTON !LLEN NEWS ORGANIZATIONS ARE CULTIVATING BETTER AND CLOSER RELATIONSHIPS WITH AUDIENCES 4HIS IGNORED COLLEAGUES WHO REPEATEDLY TOLD HIM HE WAS CRAZY TO QUIT THE 0OST OR 4IMES BUT ALLOWS hPEOPLE TO HAVE A VOICE WHO DIDNT IN THE GOLDEN DAYS OF JOURNALISM v SHE SAID WITH EACH MOVE HES INCREASED THE VALUE OF HIS PERSONAL BRAND (ARRIS SAID h.OW LETS 4O STUDENTS WHO ASKED WHAT THEY SHOULD STUDY AND SPECIALIZE IN /VERHOLSER SAID HOPE HE DOESNT SURPRISE ME ONE DAY AND GO OFF AND START -IKEALLEN )NCˆBUT HE COULDv h7E MUSTNT OVERSTATE THE DEGREE TO WHICH LEGACY MEDIA HAVE COLLAPSEDv 53# GRADUATES 4HORNTON POINTED OUT THAT !LLEN HAD GOTTEN VALUABLE TRAINING AT THOSE BIG NEWSPA ARE STILL lNDING JOBS AS BROADCAST JOURNALISTS )T WOULD BE A MISTAKE TO SAY h3ORRY WERE PERS (ARRIS ACKNOWLEDGED THAT FACT BUT SAID hIF YOU WORK HARD AND PLAY BY THE RULES JUST GOING TO TEACH YOU mIP CAMERAS NO MOREv YOURE GOING TO GET SCREWED 9OUVE GOT TO BUILD YOUR OWN BRANDv /VERHOLSER ADDED THAT "ALBONI SAID STUDENTS SHOULD LEARN HOW TO MAKE BROADCAST QUALITY VIDEO AND NOT JUST STUDENTS hARE GOING TO BE DOING REALLY UNCONVENTIONAL THINGSv IN THIS NEW MEDIA WORLD hGRAINY KIND OF JERKY 9OU4UBEv PRODUCTIONS !LI ASKED h)F ) WERE A JOURNALISM STUDENT RIGHT NOW WHY THE HELL WOULD ) BE THINK 4O A #5.9 STUDENT WHO ASKED IF THERE WAS A FOR PROlT MODEL FOR SUSTAINING EXPEN ING ABOUT WORKING IN A NEWSPAPER 4HATS THE MOST DEPRESSING THING ) COULD BE THINKING SIVE INVESTIGATIVE AND INTERNATIONAL REPORTING "ALBONI SAID h) WOULDNT GIVE UP HOPE ON ABOUTv (E ACKNOWLEDGED THAT 0AID#ONTENTORG WAS OWNED BY A NEWSPAPER COMPANY THATv "ALBONI SAID 'LOBAL0OST TODAY WAS RUNNING A lVE PART SERIES hFROM THE STREETS OF THE 'UARDIAN -OGADISHU AND 3OMALIAv AND RECENTLY DID hA MULTIPART SERIES ON GAY RIGHTS AROUND THE *ARVIS ASKED THE PANELISTS TO LIST IN A FEW WORDS THE MOST IMPORTANT PRACTICAL SKILLS FOR WORLD REPORTED FROM  DIFFERENT COUNTRIES 3O IT CAN BE DONE 4HE OPPORTUNITY FOR STUDENTS TO LEARN AND PROFESSORS TO TEACH YOU AS A YOUNG PERSON TO PARTICIPATE IN THAT IS VERY REALv "ALBONI h$EVELOP HUSTLE AND ENTREPRENEURSHIPv 3TOP DWELLING ON JOB LOSSES AND !LI SAID THAT IF HE WERE hWORKING ON A LONG INVESTIGATIVE PIECE THERE WOULD BE MUL DIMINISHED PROSPECTS AND INSTEAD hFACE THE REALITY AS IT IS AND MAKE IT WORKv TIPLE STORIES ALONG THE WAY 4HERED BE  THINGS THAT ) WOULD BE PUSHING ON INSTEAD OF /VERHOLSER h"E A COLLABORATORv BOTH WITH OTHER REPORTERS AND THE PEOPLE IN YOUR WAITING FOR THE END PRODUCTv COMMUNITY ! "ERKELEY STUDENT ASKED WHETHER THE GOVERNMENT SHOULD SUBSIDIZE SERIOUS JOURNALISM (ARRIS h&OCUS ON YOUR DISTINCTIVE VALUE  AND LEARN HOW TO MARKET THATv 4HORNTON RESPONDED h-Y REACTION TO GOVERNMENT INTERVENTION IN JOURNALISM IS !LI $EVELOP EXPERTISE IN A SPECIALIZED TOPIC h4HIS IS THE ERA OF SUPER SPECIALIZATIONv JUST SORT OF @%EK
v 'IVEN THE PRECARIOUS STATE OF THE FEDERAL BUDGET hIT JUST AINT GOING

 \ A WAY FORWARD A WAY FORWARD \  TO HAPPEN v HE ADDED "UT 4HORNTON REITERATED HIS STRONG BELIEF THAT PHILANTHROPY CAN GOOD ABOUT THEMSELVES AS THEY POSSIBLY CANv 0EOPLE READ THE SPORTS SECTION FOR INSTANCE HELP 4HORNTON WHO IS MARRIED TO A BALLET DANCER AND HAS CONTRIBUTED LARGE SUMS TO THE BECAUSE IT ALLOWS THEM TO SPEAK KNOWLEDGEABLY ABOUT THE #HICAGO "EARS WHEN THEYRE AT ART SAID DANCE COMPANIES IN 4EXAS RAISE HALF THE  MILLION THEY SPEND EACH YEAR h)F WE THE OFlCE OR THE GYM AND EARNS THEM hSOCIAL CAPITAL v -ERSEY SAID *OURNALISTS NEED TO GET HAD  MILLION OF JOURNALISM PHILANTHROPY IN 4EXAS IN  YEARS WE WOULD CHANGE THE ACCUSTOMED TO BEING hIN THE BUSINESS OF CREATING AND CURATING CONTENT BY KNOWING WHOS WAY STATE GOVERNMENT OPERATES v HE SAID ON THE OTHER END v SHE SAID *ARVIS ASKED THE STUDENTS WHAT THEY WANTED THEIR SCHOOLS TO BE TEACHING ABOUT THE h)F EVERYONE IS USING MEDIA TO FEEL AS GOOD ABOUT THEMSELVES AS POSSIBLE IS THERE SPACE BUSINESS OF JOURNALISM ! VOLLEY OF ANSWERS CAME BACK #OMPUTER PROGRAMMING 4ECH FOR THE HARD STORY v 'OLIS ASKED *ACK 7AKSHLAG THE CHIEF RESEARCH OFlCER FOR 4URNER NOLOGY SKILLS -ARKETING "RANDING (OW TO BEG FOR MONEY (OW TO TRACK 7EB TRAFlC "ROADCASTING 3YSTEM 7AKSHLAG ANSWERED IN THE AFlRMATIVE h7E DO A LOT OF RESEARCH ON 3EARCH ENGINE OPTIMIZATION (OW TO MAKE MONEY FROM BLOGS HOW AND WHY PEOPLE WATCH THE NEWS v HE SAID 4HERE ARE BASICALLY TWO TYPES THOSE WHO h'OOD v *ARVIS CONCLUDED h/UR JOURNALISM SCHOOLS NOW HAVE OUR MARCHING ORDERSv PRIDE THEMSELVES ON KNOWING MORE THAN OTHER PEOPLE AND THE SOCIAL CONNECTORS hWHO WANT TO HAVE SOMETHING TO TALK ABOUT TOMORROWv ))) 2EACHING THE !UDIENCE IN A &RAGMENTED -EDIA ,ANDSCAPE &ROM WHERE 7AKSHLAG SITS THE NEWS BUSINESS HAS NEVER BEEN BETTER OR BRIGHTER 4HATS -ODERATOR !NDREW 'OLIS %DITOR OF "LOGS 9AHOO
BECAUSE THERES MORE TO THE NEWS THAN THE AILING NEWSPAPER BUSINESS h7EVE GOT  NEWS 0ANELISTS BUREAUS ACROSS THE WORLD *OURNALISM IS A GREAT BUSINESS FOR US 7EVE NEVER MADE MORE "ILL !DAIR &OUNDER 0OLITI&ACTCOM MONEY v SAID 7AKSHLAG A FORMER TELECOMMUNICATIONS PROFESSOR &OR #.. AND ITS SISTER 4ED !NTHONY 4HE !SSOCIATED 0RESS NETWORKS hGOOD JOURNALISM IS GOOD BUSINESS v HE MAINTAINS 2ACHEL $AVIS -ERSEY -EDILL 3CHOOL OF *OURNALISM .ORTHWESTERN 5NIVERSITY /NE WAY #.. APPEALS TO AUDIENCES IS BY RESPECTING THE DIVERSITY OF THE !MERICAN *ACK 7AKSHLAG #HIEF 2ESEARCH /FlCER 4URNER "ROADCASTING 3YSTEM POPULATION 4HATS WHY THE NETWORK GOES TO LENGTHS TO BRING IN DIVERSE PANELS OF COM MENTATORS ON THE ELECTIONS AND OTHER BIG STORIES h)TS IMPORTANT FOR US TO HAVE !FRICAN 3MALL OR LARGE NEW OR OLD ONLINE IN PRINT OR ON THE AIR EVERY NEWS ORGANIZATION !MERICANS !SIANS WOMEN PEOPLE FROM ALL DIFFERENT PARTS OF THE COUNTRY REmECTED AND FACES THE CHALLENGE OF TRYING TO CONNECT WITH HOLD ON TO AND BUILD ITS AUDIENCE !NDREW REPRESENTED IN THE PERSPECTIVES WE DISPLAY v 7AKSHLAG EXPLAINEDv4HATS A KEY PART FOR 'OLIS EDITOR OF A SOON TO BE LAUNCHED NEWS BLOG AT 9AHOO
.EWS INVITED THE PANEL TO MAKING PEOPLE FEEL SOCIALLY CONNECTEDv DISCUSS hNEW MODELS FOR AUDIENCEv "ILL !DAIR WHOSE POLITICAL FACT CHECKING 7EB SITE 0OLITI&ACTCOM WON THE 0ULITZER 0RIZE FOR .ATIONAL 2EPORTING IN  SAID PEOPLE ARE FOLLOWING THEIR INTERESTS TO 7EB SITES THAT ARENT TIED TO WHERE THEY LIVE 0OLITI&ACT MAKES QUICK JUDGMENTS ON ITS h4RUTH O -ETERv ABOUT POLITICIANS PRONOUNCEMENTS IT ALSO HAS AN h/BAMETERv TRACKING THE ADMINISTRATIONS PROGRESS ON MORE THAN  PROMISES "ARACK /BAMA MADE DURING THE PRESIDENTIAL CAMPAIGN 0OLITI&ACT IS A PROJECT OF A REGIONAL NEWSPAPER THE 3T 0ETERSBURG 4IMES WHICH RELIES ON THE STAFFS OF THE 4IMES AND #1 #ONGRESSIONAL 1UARTERLY TO SORT TRUTH FROM LIES !DAIR WHO IS CHIEF OF THE NEWSPAPERS 7ASHINGTON BUREAU SAID PEOPLE ARE TRYING TO MAKE SENSE OF hTHIS TORRENT OF INFORMATION  AND THEY WANT AN HONEST BROKER WHOS GOING TO DO THEIR FACT CHECKING FOR THEMv 2ACHEL $AVIS -ERSEY AN ASSISTANT PROFESSOR AT THE -EDILL 3CHOOL OF *OURNALISM AT .ORTHWESTERN 5NIVERSITY STUDIES THE IDENTITIES PEOPLE CONSTRUCT FOR THEMSELVES ON SOCIAL MEDIA PLATFORMS 3HE SAID PEOPLE hHAVE A LOT OF DIFFERENT SOCIAL IDENTITIES AND CHOOSE MEDIA THAT HELP THEM STRENGTHEN THOSE IDENTITIES 0EOPLE ARE USING CONTENT TO FEEL AS *ACK 7AKSHLAG 2ACHEL $AVIS -ERSEY 4ED !NTHONY "ILL !DAIR !NDREW 'OLIS

 \ A WAY FORWARD A WAY FORWARD \  !NTHONY SAID PEOPLE ARENT LOOKING JUST FOR FEEL GOOD STORIES !0 IS lNDING hTHAT WE h!UDIENCE IS NOT ONE BIG GLOP FOR !0 ANYMORE v REPLIED !NTHONY 4HE NEWS COOPERA CAN SELL STORIES THAT DO NOT MAKE PEOPLE FEEL GOOD ABOUT THEMSELVES AS LONG AS WE GIVE TIVE IS TRYING TO BE hA LOT OF THINGS TO A LOT OF DIFFERENT PEOPLEv INSTEAD OF JUST SERVING UP THEM AN ENTRY POINT v HE SAID (IS COMPANYS VENTURES IN SOCIAL MEDIA SHOW THAT PEOPLE hREPURPOSED STUFFv FROM MEMBERS 4HE AUDIENCES FOR NEWS HAVE ALWAYS BEEN FRAGMENT WANT TO SEE WHATS HAPPENING BEHIND THE SCENES ED HE SAID BUT hWE JUST DIDNT KNOW ABOUT IT 7E JUST WERENT ABLE TO MEASURE IT 7E -ERSEY SAID NEWS ORGANIZATIONS NEED TO DO A BETTER JOB OF LISTENING AND OF PACKAGING TALK ABOUT VERTICALS 7HAT DID WE CALL VERTICALS  YEARS AGO 7E CALLED THEM THE BUSINESS STORIES FOR DIFFERENT AUDIENCES 4OO OFTEN THEY DONT ASK WHY PEOPLE ARE WATCHING OR READING SECTION AND THE SPORTS SECTIONv h4HE @WHY IS REALLY WHATS GOING TO HELP YOU INVENT THE NEXT GENERATION OF NEWS v -ERSEY #OMMENTING ON THE FRAGMENTATION OF AUDIENCES 'OLIS NOTED THAT 4HE .EW 9ORK SAID 3HE DESCRIBED LISTENING WITH OTHER 4IMES EDITOR "ILL +ELLER RECENTLY TOLD THE .EW 9ORK /BSERVER THAT THE 4IMES NO LONGER HAS JOURNALISTS TO READERS COMMENTS IN FOCUS THE POWER TO RUN A STORY ON ! hAND DElNE THE DEBATE FOR THAT WEEK OR THAT DAY THE WAY GROUPS 4HE JOURNALISTS hWILL PICK UP ONE THAT IT USED TOv THING @4HAT LADY SAID SHE LIKED THE STORY "UT IN THOSE OLD DAYS SAID !DAIR hWHEN WE WERE TALKING ABOUT DElNING THE DEBATE ) WROTE ON 4U E S D A Y "UT DID YOU HEAR THE IT WAS LARGELY WITH MIDDLE AGED MIDDLE CLASS WHITE MALESv 7AKSHLAG CONCURRED OTHER  MINUTES OF HER SAYING THE PAPER IS DESCRIBING THE NEWSPAPER AUDIENCE OF THE S AS PRIMARILY WHITE MALE HOUSEHOLDERS TOO HEAVY ) DONT LIKE HOW THE NEWSPRINT WHO READ THE PAPER ON THE WAY TO WORK COMES OFF OF MY HANDS ) WISH YOU WOULD !DAIR GAVE AN EXAMPLE OF HOW hTHE DEMOCRACY OF THE 7EBv HELPED 0OLITI&ACT DEBUNK PUT THE COUPONS BACK ON 3UNDAY WHY CLAIMS THAT MILLIONS OF PEOPLE TURNED OUT FOR THE 4EA 0ARTY RALLY IN 7ASHINGTON IN 3EP 2ABIAH "URKS 5NIVERSITY OF -ARYLAND DID YOU DROP MY CROSSWORD PUZZLE v SAID TEMBER  0OLITI&ACT GOT A TIP THAT A BOGUS CROWD PHOTO WAS CIRCULATING ON THE 7EB -ERSEY 4HAT WOMAN hIS NOT AN ENGAGED COMMITTED READERv AND SHES NOT SOMEONE PAPERS AND CONlRMED WITH THE 53 0ARK 0OLICE THAT THE 4EA 0ARTY CROWD HAD NOT BEEN AS LARGE CAN READILY SELL TO ADVERTISERS AS THE PHOTO SHOWED 0OLITI&ACT GAVE THE PHOTO A h,IAR ,IAR 0ANTS ON &IREv LABEL AND 7AKSHLAGS ADVICE TO NEWS ORGANIZATIONS IS THAT THEY CANNOT GIVE THEIR PRODUCT AWAY ENLISTED HELP FROM 0OLITI&ACT READERS TO IDENTIFY WHEN THE SHOT ACTUALLY WAS TAKEN FREE ON THE 7EB AND EXPECT TO EAT 7HILE #..COM IS FREE HE SAYS IT SELLS ADS BASED ON h)T TOOK LIKE TWO MINUTES v SAID !DAIR )N FACT THE PICTURE WAS FROM THE  0ROM GETTING  MILLION VISITORS A MONTH AND ALSO GETS PAID BY 46 AND BY CABLE OPERATORS ISE +EEPERS RALLY ON THE #APITOL -ALL 4HE DEBUNKING hWENT TOTALLY VIRAL  7HEN YOU 'OLIS ASKED ABOUT BUILDING AUDIENCES FOR hREAL JOURNALISMv WITH hA CERTAIN EDGE TO ITv DO SOMETHING THAT MATTERS OR AT LEAST THAT PEOPLE ARE INTERESTED IN v IT SPREADS "UT HE !DAIR SAID 0OLITI&ACT IS OPERATING IN SUCH A SPACE BETWEEN NEWS AND OPINION WITH CONCEDED IT WAS MUCH EASIER TO GET CLICKS ON 0OLITI&ACTS STORY ABOUT A BOGUS PHOTO THAN ITS WILLINGNESS TO CALL POLITICIANS LIARS h4HATS FURTHER THAN TRADITIONAL NEWS WOULD TAKE ON 3ENATOR -ITCH -C#ONNELLS ANALYSIS OF THE HEALTHCARE BILL YOU v HE SAID h7E THOUGHT OUR NICHE WAS TO COME IN AND USING THE POWER OF THE 7EB -ERSEY SAID THAT IF NEWS ORGANIZATIONS WANT TO REACH YOUNG ADULTS THEY NEED TO START AND A WHOLE NEW FORM OF JOURNALISM TO GO A STEP FURTHER THAN JOURNALISTS HAD TRADITION TELLING GOVERNMENT STORIES THAT MATTER TO READERS LIKE WHAT STAKE  TO  YEAR OLDS ALLY GONEv HAVE IN THE HEALTHCARE DEBATE 7AKSHLAG SAID JOURNALISTS ALWAYS HAVE PLAYED THE WATCHDOG ROLE (E WANTS NETWORKS 7AKSHLAG BELIEVES THE 7EB WOULD MAKE IT EASIER FOR A LONE REPORTER TO BREAK A BIG TO BE MORE AGGRESSIVE IN CALLING OUT POLITICIANS ON HALF TRUTHS AS #.. DID DURING THE SCANDAL LIKE THE 7ATERGATE STORY (E POINTED OUT THAT IT WASNT AN !MERICAN CORRESPON LAST ELECTIONS DENT WHO UNCOVERED ELECTION CHICANERY AND PROTESTS IN )RAN BUT THE )RANIAN PEOPLE *OURNALISTS GET TRIPPED UP BY TOUTING THEIR hOBJECTIVITY v !NTHONY SAID h) PREFER @UNBI THEMSELVES WITH THEIR E MAILS 4WEETS AND VIDEOS h4HE BEAUTY OF THE )NTERNET FROM MY ASED BECAUSE NO ONE IS COMPLETELY OBJECTIVE 7E ALL SEE THE WORLD THROUGH THE PRISM OF OUR PERSPECTIVE IS THAT PEOPLE CAN GET AS ATTACHED AND DEEP AS THEY WANT AND FULlLL THE DESIRES BACKGROUND AND EXPERIENCESv (E ADDED THAT JOURNALISTS DO THEMSELVES A DISSERVICE hWHEN AND THE NEEDS THAT THEY HAVE v HE SAID WE TAKE GREAT PAINS TO PRETEND THAT OUR NEWS IS MANUFACTURED IN A STERILE ENVIRONMENTv BY h"UT THAT ALSO MEANS THEY CAN AVOID WHAT THEY WANT v -ERSEY POINTED OUT h)F YOU COMPUTERS 4HE AUDIENCE WANTS hTO SEE THE CARDS 4HEY WANT THE HANDS ABOVE THE TABLEv REALLY BELIEVE THAT YOUR JOB IS TO TELL STORIES THAT DESERVE TO BE TOLD THEN YOUR NEW CHAL 'OLIS ASKED HOW THE SUPPOSEDLY STAID !0 IS CURRENTLY CARVING OUT ITS BRAND LENGE IS TO lGURE OUT HOW TO GET THOSE PEOPLE TO READ THEMv

 \ A WAY FORWARD A WAY FORWARD \  3OME PEOPLE WANT STORIES FROM OFlCIAL SOURCES AND SOME WANT hMORE CROWD SOURC LINGERIE v WHICH IS NOT WHAT NEWS IS ABOUT !NTHONY AGREED h4HATS WHY EDITORIAL JUDG ING v SAID -ERSEY h4HEYRE NOT REALLY INTERESTED IN WHAT /BAMAS POLICY DIRECTOR SAID MENT IS SO IMPORTANTv BUT THEYRE INTERESTED IN WHAT PEOPLE ON THE STREET SAIDv 4HE SAME STORY CAN BE TOLD IN !NTHONY WHO REPORTED FROM )RAQ AND !FGHANISTAN FOR !0 SAID PRINT JOURNALISTS HAVE DIFFERENT WAYS FOR DIFFERENT AUDIENCES SHE ADDED A LOT TO LEARN hFROM THE WAY VISUAL STORIES ARE TOLD 7ERE CONSTANTLY HAMMERING INTO OUR 'OLIS ASKED IF WE ARE hMOVING INTO A CULTURE WHERE YOU HAVE AN INFORMATION OLIGAR WRITERS @4HINK MORE CINEMATICALLY AND SHOW DONT TELLv CHYv WHERE  PERCENT OF PEOPLE ARE OBSESSED WITH NEWS AND  PERCENT HAVE TOTALLY !NOTHER AUDIENCE MEMBER ASKED WHAT ABOUT PEOPLE WHO HAVE NO INTEREST WHATSO OPTED OUTv )T MAY ALWAYS HAVE BEEN THAT WAY !NTHONY SUGGESTED EVER IN NEWS 7AKSHLAG SUGGESTED THERE ARE MORE CROSSOVER VIEWERS AND READERS THAN FOLKS REALIZE 4HATS NOT MY CONCERN SAID 7AKSHLAG h) DONT KNOW THAT ANY OF US FEELS WE CAN 4WO THIRDS OF &OX .EWS VIEWERS WATCH #.. ANY GIVEN MONTH HE SAID AND &OXS AUDI CHANGE THE APPETITE OF !MERICANS OR THE WORLD FOR JOURNALISMv 7HAT HE AIMS FOR IS hA ENCE READS A LOT OF NEWSPAPERS AND MAGAZINES AS WELL h) DONT THINK WE SHOULD PUT THESE BIGGER SLICEv OF THE EXISTING PIE PEOPLE IN BOXES v HE SAID h0EOPLE HAVE THESE CHOICES AND THEY mIP AROUND A LOT WHICH IS 4HE AUDIENCE MIGHT GROW hIF WE DID THINGS DIFFERENTLY v SAID -ERSEY A REPORTER BE ACTUALLY A REALLY GOOD THINGv FORE SHE TURNED TO ACADEME h)T WOULD BE A SHAME FOR US TO THINK WE CANT GROW THE PIEv !N AUDIENCE MEMBER 4WEETED A QUESTION (OW DO NEWS ORGANIZATIONS lGURE OUT !NTHONY AGREED SAYING h)TS ONE OF THE FUNDAMENTAL STRANDS OF OUR $.! TO TRY TO BRING WHAT READERS AND VIEWERS WANT MORE PEOPLE INTO THE CONVERSATIONv )F NEWS ORGANIZATIONS ACCEPT THAT THEY CANNOT REACH 7AKSHLAG EXPRESSED SKEPTICISM ABOUT 'OOGLE !NALYTICS BECAUSE THE PEOPLE WHO SIGN LARGER AUDIENCES WERE WAVING A WHITE mAG SAID THE !0 EDITOR 7AKSHLAG ALSO STRESSED THE UP TO SHARE INFORMATION ON THEIR 7EB USAGE ARE SELF SELECTED 4HE THREE THINGS HE LOOKS IMPORTANCE OF ATTRACTING MORE READERS AND VIEWERS UNDER AGE  FOR ARE HOW MANY PEOPLE COME TO A 7EB SITE HOW OFTEN AND HOW LONG THEY STAY 'OLIS ASKED IF THE MERITOCRACY OF NEWS FROM ALL SOURCES ON THE 7EB WILL DISAPPEAR IF -ERSEY SAID THAT hIN STUDYING ANALYTICS YOURE ONLY STUDYING BEHAVIOR 9OURE NOT MORE SITES PUT THEIR CONTENT BEHIND PAY WALLS AS THE 7ALL 3TREET *OURNAL DOES AND 4HE STUDYING MOTIVATIONv 4HATS HARD TO DO IN THE DAY TO DAY NEWS BUSINESS BUT ITS SOME .EW 9ORK 4IMES PLANS TO DO THING THAT NEWS INNOVATORS MUST CONSIDER 7AKSHLAG SAID THERE COULD BE GOVERNMENT GRANTS AND SUBSIDIES FOR THE DISENFRAN 4HE PROBLEM SAID 7AKSHLAG IS THAT PEOPLE DONT KNOW WHAT MOTIVATES THEIR CHOICES CHISED h.EWSPAPERS WERE NEVER FREE v HE NOTED 7AKSHLAG SAID HE WAS FORTUNATE TO BE OR DONT WANT TO ADMIT THAT THEY ARE WATCHING PORNOGRAPHY ON THE 7EB h9OUVE GOT IN A BUSINESS WITH HEALTHY REVENUES ON ITS TELEVISION SIDE h)F ) HAD TO ONLY BE A NEWS AND TO lND SMARTER WAYS TO lGURE OUT WHAT PEOPLES )NTERNET NEWS SITE ) COULDNT AFFORD IT  9OU NEED TO BE A MULTIPLATFORM BUSINESSv UNDERLYING MOTIVATIONS ARE v HE SAID 'OLIS SAID THE SUCCESS OF 4ALKING0OINT-EMOCOM 40- ˆA MUCKRAKING LIBERAL 'OLIS ASKED HOW !0 INTEGRATES USER INFORMA NEWS SITE WHERE HE FORMERLY WAS DEPUTY PUBLISHERˆSHOWS THAT IT IS POSSIBLE TO BUILD A TION INTO ITS COVERAGE !NTHONY CITED A 9AHOO
PROlTABLE NEWS OPERATION STARTING WITH A SMALL AUDIENCE &OUNDER *OSH -ARSHALL RAISED EXPERIMENT THAT INVOLVED BLOGGING THE 3ONIA 3OTO   IN MOSTLY SMALL DONATIONS TO LAUNCH THE SITE IN  DURING THE &LORIDA VOTE MAYOR CONlRMATION HEARINGS AND ANALYZING WHICH RECOUNT .EWS ORGANIZATIONS NEED TO LEARN HOW TO BUILD THOSE KINDS OF INTIMATE DEVOTED POSTS ELICITED THE BIGGEST AUDIENCE RESPONSE THEN READERSHIPS HE SAID EXPANDING ON THOSE BEHIND THE SCENES REPORTS -ERSEY ADMONISHED THE JOURNALISTS TO REMEMBER THAT THE AVERAGE READER OR )NTERNET h4HAT COMBINATION OF THE ANALYTICS AND EDITORIAL USER hDIDNT CHOOSE TO GO TO JOURNALISM SCHOOL 4HEYRE NOT AS INTERESTED IN YOUR SUBJECT JUDGMENT IS SOMETHING THAT WE ARE VERY FOCUSED AS YOU AREv &OLLOWING NEWS IS hNOT THEIR NATURAL INSTINCTv ON THESE DAYS v SAID !NTHONY WHO HAS OVERSEEN !0S SOCIAL MEDIA EXPERIMENTS 7AKSHLAG CAUTIONED THAT IF DECISIONS ARE MADE BY WHAT DRAWS THE MOST CLICKS hYOURE GOING TO GET !UDIENCE QUESTIONS VIA 4WITTER BEARS FALLING OUT OF TREES AND  "RITNEY 3PEARS IN

 \ A WAY FORWARD A WAY FORWARD \  !PPENDIX ! (E RELATED HOW A COLLEAGUE 0AUL ,EWISˆONCE 0ILKINGTONS INTERNˆUNCOVERED THE TRUE CIRCUMSTANCES OF A BYSTANDERS DEATH AT A PROTEST DURING A MEETING OF ' LEADERS IN ,ONDON 4HE POLICE INITIALLY SAID THE MIDDLE AGED MAN A STREET NEWSPAPER VENDOR NAMED )AN 4OMLINSON DIED OF A HEART ATTACK AND THAT THE PROTEST HAD DELAYED THE ARRIVAL OF EMERGENCY WORKERS WHO MIGHT HAVE REVIVED HIM "REAKOUT 3ESSIONS ,EWIS WHO HAD BEEN COVERING THE PROTEST SPENT SIX DAYS FOLLOWING UP THE STORY (E 4HE CONFERENCE OFFERED THE STUDENTS AND FACULTY A LOOK AT SEVERAL NEWS EXPERIMENTS INTERVIEWED DEMONSTRATORS AT THE SCENE AND LATER ON 4W I T T E R WHO OFFERED EYEWITNESS AND START UPS THAT COULD BE MODELS FOR NEWSROOMS OF THE FUTURE !N ADROIT BREAKING ACCOUNTS (E COLLECTED SNIPPETS OF INFORMATION THAT MADE HIM SUSPICIOUS OF THE POLICE NEWS BLOG FOR 4HE .EW 9ORK 4IMES CROWD SOURCED INTERNATIONAL NEWS REPORTING THE VERSION 4HE 'UARDIAN POSTED PICTURES ON #ARNEGIE +NIGHT .EWS EXPERIMENT A "RITISH NEWSPAPERS SAVVY APPROACH TO SOCIAL ITS 7EB SITE THAT ALSO CAST DOUBT ON THE MEDIAˆALL REmECT FRESH THINKING ABOUT HOW JOURNALISTS CAN AND SHOULD PLY THEIR CRAFT OFlCIAL STORY IN A NEW AGE (ERE IS A CLOSER LOOK 4HE STORIES AND PICTURES CAUGHT THE EYE OF A .EW 9ORK INVESTMENT BANKER .EWSROOM  4HE 3KILLS 4HAT ST #ENTURY *OURNALISTS .EED WHOD BEEN ON VACATION IN ,ONDON WAN $ISCUSSION WITH DERED INTO THE PROTEST AND CASUALLY BEGAN *EAN &OLKERTS $EAN 3CHOOL OF *OURNALISM AND -ASS #OMMUNICATION SHOOTING WITH HIS VIDEO CAMERA AS A LINE 5NIVERSITY OF .ORTH #AROLINA *EAN &OLKERTS %D 0ILKINGTON OF RIOT POLICE MOVED TOWARD THE DEMON %D 0ILKINGTON .EW 9ORK "UREAU #HIEF THE 'UARDIAN STRATORS (IS VIDEO CLEARLY SHOWED 4OMLINSON WITH HANDS IN POCKETS WALKING AWAY FROM THE POLICE WHEN A HELMETED OFlCER STRUCK HIS LEGS WITH A BATON AND ROUGHLY SHOVED HIM TO THE 4HE SESSION BEGAN WITH 'UARDIAN CORRESPONDENT %D 0ILKINGTON RECOUNTING HOW HE GROUND 4OMLINSON SAT UP SAID SOMETHING TO THE POLICE GOT UP IN A DAZE WALKED OFF (E USED 4WITTER TO GATHER INFORMATION AND SOURCES IN (AITI AFTER THE EARTHQUAKE 5PON THEN COLLAPSED AND DIED !FTER TWO PARLIAMENTARY INQUIRIES INTO THE POLICE HANDLING OF THE REACHING 0ORT AU 0RINCE HIS MAIN TASK WAS TO hWRITE WHAT YOU SEE AND TRY TO CONVEY THE PROTESTS THAT OFlCER IS FACING THE POSSIBILITY OF MANSLAUGHTER CHARGES 0ILKINGTON SAID ENORMITY OF WHAT YOU lND 4HAT PART OF MY JOB WAS LITTLE DIFFERENT TO THE PASTv "UT 0ILKINGTON WAS ASKED HIS OPINION OF WHETHER ALL THE hNOISEv ON 4WITTER AND &ACE HE ALSO HAD A "LACKBERRY IN HIS POCKET AND WHEN A SIGNAL CAME TO LIFE AFTER TWO DAYS BOOK INTERFERES WITH IN DEPTH REPORTING h4WITTER IS WHATEVER ANYONE WANTS IT TO BE v HE HE BEGAN SENDING 4WEETS FROM THE BACK OF A PICKUP TRUCK WHILE DRIVING ABOUT TOWN h) ANSWERED )N (AITI HE SAW HOW PEOPLE USED 4WITTER hIN A VERY VERY SERIOUS WAYv TO GET 4WEETED ABOUT SEEING BODIES IN THE STREET ABOUT THE COMMENTS OF PEOPLE LIVING IN TENTSv INFORMATION AVAILABLE NOWHERE ELSE h4HERES OBVIOUSLY A TON OF NOISE AROUND v HE SAID AND LATER ABOUT BEING JOLTED AWAKE BY AFTERSHOCKS BUT IN (AITI PEOPLE WERE DESPERATE FOR NEWS AND THEY hWERE REALLY REALLY GRATEFUL THAT ) h)T WAS A VERY ILLUSTRATIVE EXPERIENCE FOR ME BECAUSE IT WENT BALLISTIC ) GOT SOMETHING WAS OUT THERE PUTTING OUT INFORMATIONv LIKE A THOUSAND FOLLOWERS IN A COUPLE OF DAYS v HE SAID 0HONES DIDNT WORK IN 0ORT AU 0RINCE AND hCOMMUNICATIONS WERE DIABOLICAL v BUT WITH 4WITTER HE WAS IN TOUCH WITH  4HE .EW 7ORLD OF )NTERNATIONAL .EWS RELIEF WORKERS AND OTHERS ACROSS (AITI 2EADERS SENT HIM SUGGESTIONS FOR STORIES AND FOL $ISCUSSION WITH LOW UPS !N !MERICAN RELIEF WORKER APPEALED TO HIM FOR HELP WITH A GROUP OF ORPHANS .EIL (ENRY $EAN OF THE 5# "ERKELEY 'RADUATE 3CHOOL OF *OURNALISM HE LINKED HER TO OTHER AID GROUPS WITH MORE RESOURCES +IRA +AY COFOUNDER OF THE "UREAU FOR )NTERNATIONAL 2EPORTING "UT 0ILKINGTON TOLD ANOTHER STORY THAT SUGGESTED EVEN MORE POWERFULLY HOW SOCIAL ME +ELLY 'OLNOUSH .IKNEJAD FOUNDER OF 4EHRAN "UREAU DIA TOOLS CAN HELP REPORTERS UNEARTH STORIES THAT AUTHORITIES WOULD PREFER TO LEAVE UNTOLD !T THE 'UARDIAN WERE BEING ASKED TO THINK ABOUT HOW WE RELATE TO OUR READERS HOW .EIL (ENRY RECALLED HIS STINT AS !FRICA BUREAU CHIEF FOR THE 7ASHINGTON 0OST IN THE WE COMMUNICATE WITH THEM HOW WE KEEP OURSELVES OPEN TO THEM 0ILKINGTON EXPLAINED EARLY S 4HE JOB TITLE SOUNDED IMPORTANT hBUT IT WAS BASICALLY ME COVERING 

 \ A WAY FORWARD A WAY FORWARD \  COUNTRIES BETWEEN %GYPT AND 3OUTH !FRICAv .OW THE SITUATION IS EVEN WORSE HE SAID FROM EARNED INCOME WITH PUBLIC TELEVISION AND OTHER NETWORKS PAYING THE "UREAU WITH MAJOR NEWSPAPERS AND NETWORKS HAVING SHUT THEIR BUREAUS ! RECENT 0EW STUDY FOR STORIES THEY AIR AND FOOTAGE THEY LICENSE +AY AND HER PARTNER *ASON -ALONEY PAID FOUND THAT THREE QUARTERS OF 53 NEWSPAPERS CUT THE SPACE DEVOTED TO FOREIGN NEWS THEMSELVES HALF SALARIES LAST YEAR BUT WILL DRAW FULL SALARIES THIS YEAR FOR THE lRST TIME )TS BY MORE THAN  PERCENT IN THE PAST THREE YEARS h%DITORS FEEL THAT !MERICAN AUDIENCES HALF WHAT THEY MADE AS !"# PRODUCERS BUT +AY SAYS IT IS ENOUGH TO PURSUE THEIR DREAM JUST ARENT INTERESTED v HE ADDED 4HEY WORK FROM A HOME OFlCE IN .EW 9ORK 7ITH !MERICA lGHTING TWO WARS OVERSEAS AND WORLD EVENTS HAVING A POWERFUL EFFECT .IKNEJAD LAUNCHED THE 4EHRAN "UREAU ON A SHOESTRING AFTER MOVING BACK INTO HER ON !MERICA AND ITS CITIZENS hHOW ARE WE GOING TO GET THE NEWS v (ENRY ASKED (E THEN PARENTS HOME IN .EWTON -ASSACHUSETTS 3HE STARTED WITH A FREE BLOG THEN PUT UP HER INTRODUCED TWO ENTERPRISING INDEPENDENT JOURNALISTS WHO ARE TRYING TO lLL THIS VOID hPRO BONOv 7EB SITE ON )RAN WHICH QUICKLY GAINED A FOLLOWING AND A ROSTER OF UNPAID +IRA +AY AND +ELLY 'OLNOUSH .IKNEJAD CONTRIBUTORS h%VERYONE KNEW ) WASNT MAKING ANY MONEY SO THEY DIDNT EXPECT ANY +IRA +AY IS A FORMER !"# .EWS PRODUCER WHOSE DOCUMENTARIES AND OTHER WORK MONEY FROM ME EITHER v .IKNEJAD SAID HAVE APPEARED ON 0RIMETIME ,IVE AS WELL AS  -INUTES AND THE 0"3 .EWS(OUR (ER WEB SITE CAME UNDER ATTACK BY HACKERS DURING ITS BLANKET COVERAGE OF THE )RAN 7ITH A PARTNER SHE FOUNDED THE NONPROlT "UREAU FOR )NTERNATIONAL 2EPORTING WHICH PROTESTS h7E NEEDED AN EXPENSIVE SERVER TO BE ABLE TO WITHSTAND THE ATTACK AND ) ASKED COVERS STORIES IN REMOTE LANDS AND SELLS THEM TO 0"3 THE $AN 2ATHER 2EPORTS AND PEOPLE OVER 4WITTER FOR HELP TO GET A SERVER UP AND MONEY CAME POURING IN v SHE SAID h)T OTHER OUTLETS 4HEY DO IT WITH INEXPENSIVE CAMERAS AND COMPACT LIGHTING AND EDIT WAS AMAZING HOW GENEROUS !MERICANS WEREv THE PIECES THEMSELVES 4HE ARRANGEMENT STRUCK WITH &RONTLINE HAS PUT 4EHRAN "UREAU ON SOMEWHAT lRMER +AY QUIT !"# .EWS AFTER NINE YEARS hBECAUSE ) JUST WASNT GETTING TO DO THE STORIES FOOTING .IKNEJAD IS STILL LIVING IN HER PARENTS HOME BUT &RONTLINE REDESIGNED AND IS HOST THAT )D GONE INTO THE BUSINESS TO DOv 3HE HAD A MASTERS IN INTERNATIONAL RELATIONS AND ING 4EHRAN "UREAU AND ITS STORIES ON ITS OWN WEB SITE HTTPWWWPBSORGWGBHPAGES GOT A &ULBRIGHT GRANT TO GO TO 3OUTHEAST !SIA ,ATER +AY RECEIVED SUPPORT FROM A *OHNS FRONTLINETEHRANBUREAU AND PROVIDES A SALARY OFlCE A PHONE AND TRAVEL BUDGET WHILE SHE (OPKINS 5NIVERSITY INTERNATIONAL REPORTING PROJECT TO LEARN HOW TO PRODUCE STORIES SEEKS ADDITIONAL SUPPORT 4HE lNANCIAL SITUATION hIS MUCH BETTER THAN IT WAS BUT WERE hALMOST COMPLETELY ON OUR OWNv (ER BUREAU RETAINS THE RIGHTS TO ITS FOOTAGE AND SELLS DESPERATE FOR MORE FUNDING v .IKNEJAD SAID IN A PHONE CALL FROM 0ARIS WHERE SHE WAS IN VERSIONS TO DIFFERENT NETWORKS TERVIEWING ASYLUM SEEKING JOURNALISTS FROM )RAN -ANY OF THOSE REPORTERS ARE IN DIRE STRAITS 4HE 4EHRAN "UREAU IS AN INDEPENDENT hVIRTUALv NEWS ORGANIZATION THAT CONNECTS AFTER mEEING THEIR HOMELAND SHE SAID hAND IF ) HAD SOME RESOURCES ) COULD HIRE THEMv JOURNALISTS )RAN EXPERTS AND READERS WITH NEWS OPINION AND ANALYSIS ABOUT )RAN )T (ENRY TOLD A STUDENT WHO ASKED HOW TO BECOME A FOREIGN CORRESPONDENT TO hWRITE DRAWS ON THE RESOURCES AND EXPERTISE OF THE )RANIAN DIASPORA &OUNDER AND EDITOR IN CHIEF WRITE WRITEv AND THEN HEAD OUT TO GAIN EXPERTISE REPORTING IN A PARTICULAR CORNER OF THE +ELLY 'OLNOUSH .IKNEJAD IS PART OF THAT DIASPORAˆSHE CAME TO THE 5NITED 3TATES AT  WORLD h/NCE YOU GET THAT SENSE OF CREDIBILITY AND AUTHORITY AND UNDERSTANDING  YOU AND EARNED A LAW DEGREE THEN GOT A MASTERS FROM THE #OLUMBIA 3CHOOL OF *OURNALISM CAN DO THINGS LIKE +ELLY AND +IRA ARE DOING v HE SAID 3HE FOUNDED 4EHRAN "UREAU OUT OF HER PARENTS LIVING ROOM IN  4HE MAINSTREAM MEDIA WERENT INTERESTED IN THE STORIES SHE PITCHED hSO ) JUST THOUGHT )D DO IT MYSELFv 3HE CALLED IT 4EHRAN "UREAU BECAUSE THAT hSOUNDED VERY JOURNALISTIC v .IKNEJAD SAID THEN STARTED PUBLISHING STORIES ON A BLOG AND hIT JUST TOOK OFF FROM THEREv 4HE BLOG BE CAME A 7EB SITE THAT SERVED AS A FORUM FOR VOICES FROM INSIDE AND OUTSIDE )RAN AND !"# AND THE ""# 7ORLD 3ERVICE BEGAN QUOTING FROM ITS REPORTS )N  4EHRAN "UREAU ENTERED A PARTNERSHIP WITH &RONTLINE THE 0"3 PUBLIC AFFAIRS SERIES THAT DOES INVESTIGATIVE REPORTING ON A GLOBAL SCALE )N ITS THIRD YEAR THE NON PROlT "UREAU FOR )NTERNATIONAL 2EPORTING NOW HAS A BUDGET OF MORE THAN   %IGHTY PERCENT COMES FROM GRANTS THE &ORD &OUNDATION #ARN EGIE #ORPORATION AND THE #OMPTON &OUNDATION ARE THE MAJOR FUNDERS  4HE REST COMES +ELLY 'OLNOUSH .IKNEJAD +IRA +AY .EIL (ENRY

 \ A WAY FORWARD A WAY FORWARD \  3OCIAL -EDIA AND *OURNALISM $ISCUSSION WITH * -AX 2OBINS 6ICE 0RESIDENT AND %XECUTIVE $IRECTOR 4HE 0ALEY #ENTER 2OBERT -ACKEY 4HE ,EDE "LOGGER 4HE .EW 9ORK 4IMES 2ACHEL 3TERNE #%/ 'ROUND2EPORTCOM

-AX 2OBINS SAID 2ACHEL 3TERNES 7EB SITE 'ROUND2EPORTCOM hSHOWS HOW CITIZEN JOURNALISM CAN WORK AND BE INCREDIBLY COMPELLING v WHILE THE BREAKING NEWS BLOG THE ,EDE WRITTEN BY 2OBERT -ACKEY FOR 4HE .EW 9ORK 4IMES IS TAKING hONE OF THE GREATEST INSTITUTIONS IN JOURNALISM  A STEP INTO THE FUTUREv 'ROUND2EPORT PUBLISHES STORIES FROM SEVERAL THOUSAND CONTRIBUTORS AROUND THE GLOBE PAYING THEM MODEST AMOUNTS BASED ON HOW MANY VISITORS CLICK ON THOSE STORIES 3TERNE WHO CAME UP WITH THE SITE AFTER INTERNING FOR THE 53 -ISSION TO THE 5NITED 2OBERT -ACKEY 2ACHEL 3TERNE * -AX 2OBINS .ATIONS SAID hTHE IDEA IS THAT WE ARE DEMOCRATIZING THE MEDIA PLAYING lELD ALLOWING 3TERNE SAID 'ROUND2EPORTS lRST NEWS FROM (AITI CAME FROM NONPROlT GROUPS EVERYONE TO HAVE A VOICEv WHO HAD THE ONLY SATELLITE PHONES AND COMMUNICATIONS CAPABILITY AFTER THE QUAKE 'ROUND2EPORT STARTED WITH THE NOTION THAT hUSER GENERATED CONTENT WAS THE FUTURE 3HE ALSO GOT VIDEOS AND UPDATES FROM A (AITIAN PHOTOGRAPHER ON 4W I T T E R 'ETTY AND THAT YOU JUST OPEN UP THE mOOD GATES AND EVERYTHING WOULD BE AMAZING 4HE TRUTH )MAGES WAS BUYING SOME OF HIS SHOTS BUT hWE GAVE HIS OTHER WORK A SPACE ON IS ITS THE COMPLETE OPPOSITE -OST USER GENERATED CONTENT IS TERRIBLE AND YOU REALLY 'ROUND2EPORT v SHE SAID NEED TO HUNT TO lND THE BEST STUFF v 3TERNE SAID .OW 'ROUND2EPORT HAS A hWHITE LISTv 7HEN LIVE BLOGGING A BREAKING STORY SAID -ACKEY hWHAT YOURE DOING IS TRANSPARENT OF TRUSTED RELIABLE CONTRIBUTORS WHOSE STORIES GET POSTED IMMEDIATELY WHILE INTERNS AND LY SAYING TO THE READERS @(ERES SOME OF THE CONVERSATION THATS GOING ON IN THE 7EB )TS VOLUNTEER EDITORS REVIEW AND APPROVE COPY FROM OTHER SOURCES NOT ALL OF IT AND ITS NOT NECESSARILY THE ONLY THING THATS IMPORTANT BUT HERE ARE THINGS 4HE )RISH BORN -ACKEY IS A FORMER 7EB PRODUCER FOR .94IMESCOM AND FACT CHECK WE SELECTED THAT YOU MIGHT BE INTERESTED IN lNDING OUT ABOUTv 4HE LINKS THAT PEOPLE ER FOR THE 4IMESS 3UNDAY -AGAZINE (ES ALSO WRITTEN FOR THE 'UARDIAN AND PRODUCED INCLUDE IN 4WEETS ARE OFTEN WHAT HE lNDS MOST VALUABLE h4HEYRE HELPING ME EDIT THE TELEVISION REPORTS FOR THE !SSOCIATED 0RESS AND FOR A 5. SPONSORED TELEVISION STATION 7EBv AND lND THINGS THAT ARE USEFUL HE SAID DURING THE WARS IN "OSNIA AND #ROATIA 2OBINS ASKED WHAT SOCIAL MEDIA TOOLS AND SKILLS JOURNALISM STUDENTS SHOULD BE LEARNING -ACKEY JUMPS ON THE BIGGEST NATIONAL AND INTERNATIONAL STORIES OF THE DAY AND h)TS REALLY TRICKY v SAID 3TERN 4HE TOOLS AND SOCIAL MEDIA PLATFORMS SHE COULD SINGLE REMIXES THEM WITH INFORMATION GLEANED FROM THE 7EB ADDITIONAL REPORTING AND EYEWIT OUT TODAY hIN lVE YEARS PROBABLY ARE GOING TO BE IRRELEVANTv NESS ACCOUNTS PHOTOGRAPHS AND VIDEO (E BEGAN 4HE ,EDE A YEAR AGO AND MADE HIS MOST SIGNIlCANT CONTRIBUTION TO THE 4IMESS NEWS REPORT ON THE NIGHT OF THE -UMBAI ATTACKS 4HE .EWS %XPERIENCE WWWNEWSCOM ,IKE REPORTERS IN THE lELD -ACKEY SAID HE HAS TO SORT THROUGH hA LOT OF CHAOTIC $ISCUSSION WITH INFORMATION FROM PEOPLE WHO MAYBE DONT HAVE THAT MUCH TO ADD AND TRY TO lND THOSE *ODY "RANNON .ATIONAL $IRECTOR .EWS NUGGETSv THAT HELP READERS UNDERSTAND WHAT IS HAPPENING (IS EXPERIENCE AS A MAGAZINE +RISTIN 'ILGER %XECUTIVE $IRECTOR .EWS AND !SSISTANT $EAN 7ALTER #RONKITE FACT CHECKER COMES IN HANDY 3CHOOL OF *OURNALISM AND -ASS #OMMUNICATION !RIZONA 3TATE 5NIVERSITY $URING THE -UMBAI ATTACKS h) WAS COMPLETELY OVERWHELMED BY PEOPLE 4WEETING ABOUT WHAT THEY WERE SEEING ON #.. )T WAS TO SOME EXTENT USELESS v HE SAID "UT THEN 4ODAY .EWS BRINGS MORE THAN  OF THE NATIONS TOP JOURNALISM STUDENTS HE FOUND A DOCTOR WHO WAS IN -UMBAI VISITING FAMILY AND WAS POSTING INFORMATIVE TOGETHER IN TEMPORARY NEWSROOMS AT EIGHT CAMPUSES TO PURSUE IN DEPTH REPORTING UPDATES ON 4WITTER FROM NEAR THE SCENE OF THE ATTACKS AROUND COMMON THEMES RELIGION IN !MERICA HOMELAND SECURITY POLITICS AND CHANGES

 \ A WAY FORWARD A WAY FORWARD \  IN DEMOGRAPHY 4HE STUDENTS AND PICKED UP AND RAN IN ITS ISSUE ON HIGH SCHOOLS 4HERES hSOPHISTICATED THOUGHTv BEHIND THEIR PROFESSORS PREPARE FOR THE TASK THESE PROJECTS AND SERIOUS EXECUTION BUT ITS hALSO A HECK OF A LOT OF FUN v SHE SAID IN SEMESTER LONG SEMINARS $UR 'ILGER SAID ONE CURRENT OBJECTIVE IS TO lND WAYS TO DISSEMINATE THE LESSONS FROM THIS ING THE  WEEK SUMMER REPORTING hON THE EDGE EXPERIMENTAL JOURNALISM  /NE OF OUR GOALS IS NOT TO CONlNE THIS TO THE  STINT WHICH OFTEN INVOLVES EXTENSIVE SCHOOLS 7E REALLY WANT TO GET THIS IDEA OUT TO AS MANY JOURNALISM SCHOOLS AS POSSIBLEv TRAVEL PROFESSORS PROFESSIONAL EDI *ANICE #ASTRO A .ORTHWESTERN PROFESSOR WHO OVERSEES THE -EDILL 3CHOOLS .EWS TORS AND 7EB PROGRAMMERS WORK AS PROGRAM AND FELLOWS SAID MAINSTREAM NEWS ORGANIZATIONS NOW ARE MUCH MORE WILLING TO THE STUDENTS EDITORS AND ADVISORS USE STUDENT PRODUCED STORIES 7HEN .EWSWEEK USED ONE STUDENT VIDEO ON ITS 7EB SITE AN 4HE STUDENTS FROM  TOP JOURNAL EDITOR AT THE MAGAZINE TOLD HER h9OU KNOW ) WOULDNT HAVE EVEN BEEN TALKING TO YOU LAST ISM SCHOOLS VIE FOR THE ASSIGNMENT YEAR BUT EVERYTHING HAS CHANGED NOW AND WE WANT YOUR ONLINE CONTENT IN PARTICULARv FOR WHICH THEY RECEIVE   EACH 4HOMAS 0ATTERSON RESEARCH DIRECTOR OF THE 3HORENSTEIN #ENTER ON THE 0RESS 0OLITICS +RISTIN 'ILGER *ODY "RANNON 4HE PROJECT WAS LAUNCHED IN  AND 0UBLIC 0OLICY ALSO GAVE THE AUDIENCE A LOOK AT THE CENTERS NEW *OURNALIST 2ESOURCE WITH THE 'RADUATE 3CHOOL OF *OURNALISM AT THE 5NIVERSITY OF #ALIFORNIA "ERKELEY AS 7EB SITE WITH TOOLS FOR REPORTERS AND PRIMERS ON ISSUES FROM THE ENVIRONMENT TO ECO ADMINISTRATOR !RIZONA 3TATE 5NIVERSITY AND ITS #RONKITE 3CHOOL TOOK OVER AS THE BASE NOMICS TO SOCIAL MATTERS 4O VISIT THE SITE WHICH ALSO FEATURES AN INSTRUCTORS GUIDE FOR FOR .EWS IN n WHEN #ARNEGIE #ORPORATION OF .EW 9ORK AND THE +NIGHT JOURNALISM EDUCATORS GO TO HTTPCONTENTHKSHARVARDEDUJOURNALISTSRESOURCE &OUNDATION RENEWED AND EXPANDED THE )NITIATIVE AND $EAN #HRISTOPHER #ALLAHAN HIRED *ODY "RANNON A VETERAN OF THE ONLINE NEWS WORLD AS THE PROGRAMS lRST FULL @! 7AY &ORWARD TIME NATIONAL DIRECTOR 4HERE WAS NO CREPE HUNG ON THE NEWS BUSINESS DURING THIS #ARNEGIE CONFERENCE AT THE h)M IN CHARGE OF SENDING OUT SMART WELL SCHOOLED DEEPLY RESEARCHED REPORTERSv WHO 0ALEY #ENTER 4HE CONFERENCE TITLE BOTH FRAMED AND CAPTURED THE MOOD THERE ACTUALLY ARE TRAINED TO TELL STORIES IN INNOVATIVE WAYS ONLINE IN PRINT FOR BROADCAST AND OTHER MAY BE SOME GOOD NEWS TO REPORT ABOUT THE NEWS BUSINESS MEDIA "RANNON EXPLAINED 4HEIR PROFESSORS ALSO GET AN OPPORTUNITY hTO STRETCH THEIR 3OME NEWS START UPS ARE MAKING HEADWAY HIRING REPORTERS AND EDITORS AND ATTRACT MUSCLES IN NEW DIRECTIONSv IN THESE EXPERIMENTAL MULTIMEDIA NEWSROOMS ING AUDIENCES AND ADVERTISERS 3OME ARE LED BY NEWS INDUSTRY VETERANS LIKE *OHN (ARRIS 4HE NEWSROOMS OPERATED IN   AND  AT "ERKELEY #OLUMBIA 5NIVERSITY WHO FOUNDED 0OLITICO TO SCRATCH AN ENTREPRENEUR .ORTHWESTERN AND THE 5NIVERSITY OF 3OUTHERN #ALIFORNIA AND IN  AT THE 5NIVERSITY IAL ITCH OTHERS BY MEMBERS OF THE DIGITAL GENERA OF -ARYLAND THE 5NIVERSITY OF .ORTH #AROLINA AT #HAPEL (ILL !RIZONA 3TATE 5NIVERSITY TION LIKE 2AFAT !LI WHO ARE SEIZING OPPORTUNITIES AND 3YRACUSE 5NIVERSITY AS WELL 4HE PROGRAM HAD  FELLOWS LAST SUMMER AND A TOTAL OF FROM THE DECLINE OF OLD MEDIA  IN PREVIOUS YEARS 7ITH THIS YEARS CLASS hWELL HAVE MORE THAN  WHO ARE TAUGHT 3OME OF THESE NEWS INNOVATORS ARE IN IT FOR THE .EWS WAY v "RANNON SAID PROlT WHILE *OHN 4HORNTON PROBABLY THE ONLY 'ILGER SAID THE PREWORKSHOP SEMINAR IS hTHE INTELLIGENCE PARTv OF THE EXPERIMENT AND GENUINE VENTURE CAPITALIST IN THE BUSINESS HAS CHO THE NEWS INCUBATOR hTHE ACTION PARTv #OLUMBIA STUDENTS FOR EXAMPLE WERE EXPLORING AG SEN THE NON PROlT ROUTE FOR 4EXAS4RIBUNEORG (ES ING BY SPENDING TIME THIS SPRING IN SEMINARS WITH A DERMATOLOGIST AND PROFESSORS OF HEALTH OPERATING FROM A CONVICTION THAT SERIOUS COVERAGE POLICY AND SOCIAL WORK THEN TAKING TO THE lELD TO INVESTIGATE NURSING HOMES AND ASSISTED OF GOVERNMENT AND PUBLIC POLICY REMAINS A MONEY LIVING FACILITIES -EANWHILE !RIZONA 3TATE .EWS STUDENTS WERE BEING SCHOOLED ON ,ATINO LOSING PROPOSITION 3OME JOURNALISTS ARE PURSUING ISSUES WHILE IN -ARYLAND THEY WERE MEETING WITH ENVIRONMENTAL SCIENTISTS AND AN EXPERT THEIR PASSIONS ON A SHOESTRING +ELLY 'OLNOUSH ON POULTRY AND GREEN FARMING AS THEY CHECK OUT EFFORTS TO RESTORE #HESAPEAKE "AY .IKNEJAD TURNED HER VIRTUAL 4EHRAN "UREAU BLOG "RANNON SHOWED VIDEO AND SLIDES OF .EWS FELLOWS WORK INCLUDING #OLUMBIA AND 7EB SITE INTO A PLACE WHERE THE WORLD LOOKED STUDENTS MAP OF THE EXPLOSIVE GROWTH OF CHARTER SCHOOLS THAT 53 .EWS  7ORLD 2EPORT $EAN -ILLS FOR INFORMATION DURING THE STREET PROTESTS IN )RAN

 \ A WAY FORWARD A WAY FORWARD \  !ND ALTHOUGH JOBS HAVE DISAPPEARED AND SALARIES ARE SLIDING 7ALL 3TREET *OURNAL VETERAN !PPENDIX " !LAN -URRAY IS STILL THRILLED TO REACH TEN TIMES MORE READERS ONLINE THAN THE PRINTED PAPER EVER REACHED %DITORS AND REPORTERS ONCE RESOLUTELY ALOOF FROM PERHAPS EVEN DISDAINFUL OF READERS HAVE WARMED TO THE TWO WAY CONVERSATION )T WAS EXCITING TO HEAR SAID $EAN -ILLS THE -ISSOURI 3CHOOL OF *OURNALISM DEAN IN 3USAN +ING HIS CONFERENCE SUMMARY -ILLS APPLAUDED THE PUNCTURING OF THE MYTH THAT AN AGE HAD 4HE #ARNEGIE +NIGHT )NITIATIVE ON EXISTED WHEN EVERYONE hREAD EVERY GOLDEN WORD THAT JOURNALISTS PRODUCEDv AND PEOPLE WERE RIVETED BY NEWS FROM SCHOOL BOARD AND CITY COUNCIL MEETINGS 4HE APPETITES OF NEWS THE &UTURE OF *OURNALISM %DUCATION JUNKIES HE SAID WERE SUBSIDIZED BY CUSTOMERS FORCED TO BUY THE WHOLE NEWSPAPER TO GET THE CROSSWORD PUZZLES SPORTS PAGES AND OTHER FEATURES THEY REALLY WANTED !UDIENCES ARE )-02/6).' (/7 */52.!,)343 !2% %$5#!4%$ NOW MORE FRAGMENTED AND MORE DIVERSE THAN EVER AND GONE IS THE DAY WHEN ALL POWER  (/7 4(%)2 !5$)%.#%3 !2% ).&/2-%$ FUL NEWS ORGANIZATIONS COULD PRESUME TO BE SOLE HOLDERS OF TRUTH !S 'ENEVA /VERHOLSER OBSERVED THE PRESS IS NOW BEING FORCED TO GIVE VOICE TO PEOPLE WHO HAVE NO VOICE -ILLS SAID IT WAS ESPECIALLY HEARTENING TO HEAR *ACK 7AKSHLAGS EMPHATIC PRONOUNCE )M REMINDED OF AN OLD NEWSROOM SAYINGnh"ETTER TO BE LUCKY THAN GOODvn WHEN ) MENT THAT GOOD JOURNALISM IS GOOD BUSINESS )NDEED IT IS -ILLS CONCURRED hIF WE ARE LOOK BACK AT THE ALMOST SEVEN YEARS OF THE #ARNEGIE #ORPORATION OF .EW 9ORK *OURNAL SMART ENOUGH TO BRING PEOPLE OF ALL KINDSˆDIVERSE AUDIENCES WITH DIVERSE TASTESˆTHE ISM )NITIATIVE )T BEGAN AS A SOMEWHAT UNFOCUSED REACTION TO THE WHOLESALE WORRY ABOUT NEWS AND INFORMATION AND ADVERTISING THAT THEY WANTv THE STATE OF JOURNALISM AT THE END OF THE S 4HE "OARD OF THE #ORPORATION AND THE THEN NEWLY APPOINTED PRESIDENT OF THE FOUNDATION 6ARTAN 'REGORIAN WANTED TO RESPOND TO WHAT WAS SEEN AS AN INCREASINGLY ENTERTAINMENT FOCUSED NEWS BUSINESS SHEDDING ITS VALUES AND FOREIGN NEWS BUREAUS FASTER THAN IT COULD STOP THE RED INK 4HE NEED FOR A DEMOCRACY TO BE STRENGTHENED BY A VITAL NEWS BUSINESS WAS THE IMPETUS FOR THE #ORPORATIONS INITIATIVE !FTER ALL POSITIVE CHANGE CANNOT HAPPEN IN SCHOOL REFORM THE IMMIGRATION SYSTEM IN INTERNATIONAL AFFAIRS NUCLEAR NONPROLIFERA TION OR THE UNDERSTANDING OF )SLAMnINDEED IN ALMOST ANY AREA OF OUR NATIONAL LIFE OR INTERNATIONAL RELATIONSHIPS THAT LIES WITHIN OR BEYOND THE SCOPE OF THE #ORPORATIONS WORKnUNLESS VIBRANT NEWS MEDIA ENGAGE THE !MERICAN PUBLIC ABOUT THE ISSUES OF THIS STILL EMERGING CENTURY 3INCE EDUCATION IS A FOUNDATIONAL VALUE AND TRADITION AT #ARNEGIE #ORPORATION WE DECIDED TO FOCUS OUR INITIATIVE NOT ON WHAT WAS HAPPENING IN 53 NEWSROOMS BUT INSTEAD ON WHAT WAS HAPPENING WITHIN JOURNALISM SCHOOLS AT SOME OF !MERICAS MOST PRESTIGIOUS RESEARCH UNIVERSITIES 4HAT WAS THE LUCKY PART OF OUR DECISION MAKING OUR FOCUS ON A hPIPELINEv STRATEGY THAT WOULD AFFECT THE NEXT GENERATION OF JOURNALISTS "Y  THE UPCOMING GENERATION OF NEWSMEN AND NEWSWOMEN WAS CLEARLY MORE CRITICAL TO THE DEBATE ABOUT THE NEWS BUSINESS THAN THE MIDDLE AGED hLEADERSv 4HE REVOLU TION IN NEWS VIA THE 7EB WAS CHALLENGING THE lNANCIAL MODEL OF EVEN !MERICAS MOST

&IRST PUBLISHED IN $AEDALUS   3PRING     Ú  BY THE !MERICAN !CADEMY OF !RTS AND 3CIENCES

 \ A WAY FORWARD A WAY FORWARD \  SECURE NEWSPAPERS AS WELL AS TRANSFORMING THE ENTIRE WAY THAT THE NEWS IS DELIVERED ENCE OF PRODUCING NEWS )N  A DUST UP AT #OLUMBIA 5NIVERSITY PRECIPITATED BY CONSUMED AND PRODUCED ,EE "OLLINGER THE 5NIVERSITYS NEW PRESIDENT OVER SELECTING A NEW JOURNALISM DEAN HELPED SPOTLIGHT THE NEED FOR SUBJECT DEPTH IN A JOURNALISM CURRICULUM IN ADDITION TO K TRADITIONAL SKILL BUILDING 4OO MANY SCHOOLS OF JOURNALISM CONTINUED TO ATTRACT UN 4HERE IS AN IRONY FOR ME IN THE FACT THAT #ARNEGIE #ORPORATIONS JOURNALISM WORK BE DERGRADUATES WHO PRIMARILY WANTED TO TAKE HOW TO CLASSES TO DEVELOP NEWSPAPER CLIPS GAN IN 3ILICON 6ALLEY WHERE THE )NTERNET TRANSFORMATION WAS BORN AND THAT IT TOOK PLACE AS WELL AS RADIO AND 46 REELS THEY COULD USE TO GET A JOB 4HE EMPHASIS ON PRODUCING AT THE HOME OF 7ALTER 3HORENSTEIN WHO ALREADY CLOSE TO  AT THAT TIME REPRESENTED THE GRADUATES READY TO GO OUT AND GET lRST JOBS RATHER THAN DEVELOPING INDUSTRY LEADER WORLD OF NEWS AS IT WAS PRACTICED IN THE LAST CENTURY ! SUCCESSFUL BUSINESSMAN 3HOREN SHIP PREVAILED STEIN HAS ALWAYS BEEN PREDISPOSED TO THE NEED FOR CHANGE !S A TRIBUTE TO HIS DAUGHTER 7HEN "OLLINGER A NOTED &IRST !MENDMENT SCHOLAR AND LAWYER CLOSED DOWN THE WELL RESPECTED #"3 NEWSWOMAN WHO DIED PREMATURELY HE BEGAN THE *OAN 3HORENSTEIN SEARCH FOR A NEW DEAN AT THE FABLED #OLUMBIA 'RADUATE 3CHOOL OF *OURNALISM DEMAND #ENTER ON THE 0RESS 0OLITICS AND 0UBLIC 0OLICY AT (ARVARD 5NIVERSITY )T IS BOTH A TEACH ING THAT A DEAN MUST HAVE THE INTELLECTUAL STATURE TO LEAD A GRADUATE PROGRAM AT ONE OF ING AND RESEARCH CENTER AND A THINK TANK AND IS LED BY !LEX *ONES A 0ULITZER 0RIZE !MERICAS MOST PRESTIGIOUS UNIVERSITIES HE CREATED HEADLINES 4HERE WERE GUFFAWS AND WINNING REPORTER 4HE 3HORENSTEIN #ENTER COULD BE DESCRIBED AS AN INSTITUTION AT THE SNICKERS THAT THE ACADEMY WAS BEING PRETENTIOUS ABOUT A BUSINESS THAT HAD BEEN BUILT ON PIVOT POINT OF ASSESSING THE CHANGING LANDSCAPE OF NEWS THE IMAGE OF THE HARD DRIVING HARD DRINKING SMART BUT MAYBE NOT SCHOOLED hGET ME )N  AT 3HORENSTEINS #ALIFORNIA HOME !LEX *ONES AND /RVILLE 3CHELL DEAN OF THE REWRITEv REPORTER 'RADUATE 3CHOOL OF *OURNALISM AT THE 5NIVERSITY OF #ALIFORNIA "ERKELEY ASSEMBLED A FEW #ARNEGIE #ORPORATION DID NOT WANT TO ENTER INTO THE AGE OLD DEBATE ABOUT WHETHER DOZEN DEANS TO ASSESS THE STATE OF THE NEWS BUSINESS AND TO CONSIDER WHERE IT WAS HEADING JOURNALISM EDUCATION DEMANDS INTELLECTUAL RIGOR OR IS BASICALLY A SKILLBUILDING EXPERIENCE AS THE DIGITAL CHALLENGE EMERGED 4HE DEANS FELT THEY WERE ATTRACTING SOME OF THE SMARTEST 3O 'REGORIAN CONVINCED -C+INSEY  #OMPANY TO UNDERTAKE A PRO BONO STUDY OF JOUR AND MOST EXPERIENCED STUDENTS EVER "UT THEY FEARED THAT THE hDUMBING DOWNv OF THE NALISM INDUSTRY LEADERS TO ASSESS THEIR NEED FOR JOURNALISM SCHOOL GRADUATES 4HE INDUSTRY NEWS BUSINESS nPARTICULARLY IN LOCAL TELEVISION NEWS BUT ALSO NETWORK TELEVISIONnAND THE WAS IN THE EARLY THROES OF A CHANGING BUSINESS MODEL *OURNALISM JOBS IN THE TWENTY lRST ABANDONMENT OF BASIC BEATS BY NEWSPAPERS THREATENED THEIR STUDENTS CAREERS 4HEY SAW CENTURY WERE BOUND TO BE DIFFERENT THAN IN THE LAST CENTURYnHOW MUCH DIFFERENT WAS NOT A CRISIS BREWING IN THE OPPORTUNITIES AVAILABLE FOR THEIR STUDENTS AND TOYED WITH THE IDEA YET CLEAR "UT THE SURVEY EMPHASIZED THREE CLEAR NEEDS IN THE INDUSTRY OF CREATING SOME UNIVERSITY BASED NEWS BUSINESS THAT COULD lLL THIS SERIOUS NEWS LACUNA  ! NEED FOR ANALYTICAL THINKERS WITH A STRONG ETHICAL SENSE AS WELL AS JOURNALISM SKILLS WITH STUDENT PRODUCED NEWS AND ANALYSIS  ! NEED FOR SPECIALIZED EXPERTISE INSIGHTS INTO MEDICINE ECONOMICS AND OTHER COM -ANY TIMES DURING THE THREE YEARS AFTER THE 3HORENSTEIN GATHERING A HANDFUL OF PLEX TOPICS AND lRSTHAND KNOWLEDGE OF SOCIETIES LANGUAGES RELIGIONS AND CULTURES AND DEANS STRATEGIZED WITH 'REGORIAN AND ME TO THINK ABOUT THE FUTURE OF NEWS AND THE  ! NEED FOR THE BEST WRITERS THE MOST CURIOUS REPORTERS ROLE THAT A JOURNALISM DEAN AT A GREAT UNIVERSITY MIGHT PLAY IN THE NATIONAL CONVERSATION )F EXECUTIVES STILL HARPED ON THE SAME OLD SAW THAT JOURNALISM EDUCATION WAS NOT CRITI ABOUT CHANGES IN THE NEWS BUSINESS 'REGORIAN A FORMER UNIVERSITY PRESIDENT BELIEVES CAL TO THE BUSINESS THERE WAS ALSO A GROWING REALIZATION THAT THE MAJORITY OF THE RECRUITS THAT DEANS AND OTHER MEMBERS OF THE ACADEMY MUST TAKE ON LEADERSHIP ROLES IN SOCIETY ENTERING NEWSROOMS WERE GRADUATES OF JOURNALISM SCHOOLS !LSO THE DISMANTLING OF (E CHALLENGED lVE OF !MERICAS TOP JOURNALISM DEANS TO BECOME THE NUCLEUS FOR CHANGE NEWSROOMS WHICH HAD GAINED STEAM BY  MEANT THAT NEW RECRUITS WERE NOT GETTING IN JOURNALISM EDUCATION 4HIS IS THE STORY OF HOW A LUCKY STRATEGY FOR CHANGING JOURNAL SHAPED BY THE CULTURE OF MAJOR NEWS ORGANIZATIONS BUT HAD TO ARRIVE WITH A SOPHISTICATED ISM EDUCATION HAS HELPED TRANSFORM !MERICAS JOURNALISM SCHOOLS AND CREATE AN INCUBA VIEW OF THEIR PROFESSION AND THEIR WORK TOR FOR NEW FORMS OF SERIOUS JOURNALISM 4RAINING OF NEW RECRUITS AND EDITORIAL REDUNDANCY WERE TWO ITEMS THAT DID NOT SUR VIVE TOUGH ECONOMIC TIMES "ILL +ELLER EXECUTIVE EDITOR OF 4HE .EW 9ORK 4IMES HAD BEEN K SKEPTICAL THAT JOURNALISM EDUCATION WAS THE CURE ALL FOR PRODUCING BETTER EDUCATED JOUR /UR CONVERSATIONS WITH DEANS BEGAN TO FRAME A VIEW OF A JOURNALISM DEGREE THAT NALISTS (OWEVER DURING A PANEL DISCUSSION IN .EW 9ORK IN *ANUARY  AND BEFORE DEMANDED A HIGHER QUOTIENT OF INTELLECTUAL PURSUIT ALONG WITH THE PRACTICAL EXPERI AN AUDIENCE OF TWO HUNDRED JOURNALISM FACULTY AND STUDENTS HE DESCRIBED HIMSELF AS A

 \ A WAY FORWARD A WAY FORWARD \  hCONVERT TO THE CAUSE OF JOURNALISM SCHOOLSv +ELLER CONFESSED THAT IF ASKED IF HE BELIEVED OF THE 'RADUATE 3CHOOL OF *OURNALISM AT #OLUMBIA 5NIVERSITY ,EMANN WAS THE DEAN JOURNALISM SCHOOLS WERE NECESSARY A DOZEN YEARS AGO CHOSEN BY ,EE "OLLINGER FOLLOWING A TASK FORCE REPORT THE 5NIVERSITY CREATED TO EXAMINE ) WOULD HAVE SAID h*OURNALISM SCHOOLSn EHHv ) DIDNT GO TO A JOURNALISM SCHOOL AND WHAT WAS NEEDED IN A LEADER OF A MAJOR RESEARCH UNIVERSITYS JOURNALISM SCHOOL AND !LEX WE AT THE 4IMES DONT HIRE PEOPLE STRAIGHT OUT OF JOURNALISM SCHOOL 7E HIRE THEM *ONES DIRECTOR OF THE 3HORENSTEIN #ENTER ON THE 0RESS 0OLITICS AND 0UBLIC 0OLICY AT THE FROM MAJOR NEWSPAPERS WHERE THEYVE ALREADY HAD EXPERIENCE ;-Y ADVICE WOULD HAVE (ARVARD +ENNEDY 3CHOOL 4HESE lVE CRAFTED THE THREE PRONGED INITIATIVE THAT WOULD WIN BEEN= x FOLLOW THE TRADITIONAL ROUTE GO lND A DECENT LOCAL OR REGIONAL NEWSPAPER THE BACKING OF #ARNEGIE #ORPORATION AND JUST AS IMPORTANTLY THE +NIGHT &OUNDATION APPRENTICE YOURSELF TO THAT MYTHICAL GRIZZLED EDITOR WHO WILL TEACH YOU THE SKILLS AND %RIC .EWTON VICE PRESIDENT FOR THE JOURNALISM PROGRAM AT THE +NIGHT &OUNDATION PAR THE VALUES OF JOURNALISM BUILD A BODY OF WORK AND LEARN BY DOINGx ;"=UT A LOT OF TICIPATED IN THE INTENSE MEETINGS DURING WHICH THE INITIATIVE WAS SHAPED 4HE DEANS PUT THOSE LOCAL AND REGIONAL NEWSPAPERS NO LONGER EXIST -ANY OF THOSE GRIZZLED EDITORS TOGETHER A PROPOSAL FOR GRANT FUNDING THAT EMPHASIZED HAVE BEEN BOUGHT OUTx .OBODY HAS THE TIME TO TAKE YOU UNDER THEIR WING AND  4HE #ORPORATIONS PRIORITY OF CURRICULUM ENRICHMENT TEACH YOU BASIC STUFF  !N EXPERIMENTAL LEARNING LABnTHE .EWS )NCUBATORSnTHAT WOULD UNDER THE +ELLER ADMITTED HE NOW REALIZES THAT SINCE SO MANY PEOPLE AT HIS PAPER AND OTHERS DO LEADERSHIP OF PROFESSORS DIG DEEP INTO CONTENT LEARNING WHILE PRODUCING NEW FORMS OF SPEND TIME IN JOURNALISM SCHOOLS hIT MATTERS THAT THAT TIME BE USEFULv STORYTELLING THIS FOCUS ON INNOVATION IS A +NIGHT &OUNDATION PRIORITY 4HE REPORT THAT -C+INSEY PRODUCED FOR THE #ORPORATION IN  )MPROVING THE  #REATION OF THE #ARNEGIE +NIGHT 4ASK &ORCE WHICH WOULD GIVE THE DEANS A LEADER %DUCATION OF 4OMORROWS *OURNALISTS SUPPORTED 'REGORIANS VIEW THAT JOURNALISM AS A SHIP PLATFORM FOR RESEARCH AND FOR MAKING POLICY FOCUSED RECOMMENDATIONS AND STATE PROFESSION IS TOO IMPORTANT TO LEAVE TO THE VAGARIES OF EXPERIENTIAL LEARNING 4HE REPORT MENTS ABOUT THE NEWS MEDIA ALSO SURFACED THE BELIEF OF EDITORS AND NEWS LEADERS THAT STUDENTS NEED AN ARRAY OF SKILLS +NIGHTS PRESIDENT (ODDING #ARTER JOINED 6ARTAN 'REGORIAN IN .EW 9ORK FOR AS WELL AS INTELLECTUAL OPPORTUNITIES TO INVESTIGATE THE WORLD )T REINFORCED THE VISION THE LAUNCH OF THE MULTIMILLION DOLLAR PROGRAM IN  "Y  WITH THE INVOLVE EMERGING FROM THE #ORPORATION THAT UNIVERSITY BASED JOURNALISM PROGRAMS NEED TO OFFER MENT OF #ARTERS SUCCESSOR !LBERTO )BARGÓEN THE INITIATIVE GREW FROM THE lVE ORIGINAL STUDENTS MULTIDISCIPLINARY OPPORTUNITIES SUCH AS THOSE THAT INTEGRATE THE ROLE OF RELIGION DEANS WHO HELPED CREATE IT TO INCLUDE REPRESENTATIVES OF TWELVE UNIVERSITIES !LONG IN GEOPOLITICS EXAMINE THE PLACE OF MEDICAL ADVANCES IN INmUENCING POLICY OPTIONS AND WITH 53# "ERKELEY .ORTHWESTERN #OLUMBIA AND (ARVARDS 3HORENSTEIN #ENTER THE LOOK TO HISTORY FOR CONTEXT IN INTERNATIONAL COVERAGE 4HE WORLD IS CHANGING AT BREAKNECK OTHER INSTITUTIONS THAT JOINED THE INITIATIVE AS FULL PLAYERS ARE THE #OLLEGE OF #OMMU SPEED AND STUDENTS NEED TO KNOW MORE NICATION 5NIVERSITY OF 4EXAS AT !USTIN THE 3CHOOL OF *OURNALISM AND -ASS #OMMU )NDEED WITH EVERY CHANGE IN THE NEWS BUSINESS EXPERIENCED FOCUSED SPECIALIZED NICATION 5NIVERSITY OF .ORTH #AROLINA AT #HAPEL (ILL THE #OLLEGE OF *OURNALISM AND REPORTERS ARE INCREASINGLY BECOMING THE COIN OF THE REALM %MERGING AS THE NEWS POW -ASS #OMMUNICATIONS 5NIVERSITY OF .EBRASKA ,INCOLN THE 0HILIP -ERRILL #OLLEGE OF ERHOUSES ARE WEBSITES WITH DEEP COVERAGE OF SPECIlC TOPICS LIKE POLITICS HEALTH POLICY *OURNALISM 5NIVERSITY OF -ARYLAND THE -ISSOURI 3CHOOL OF *OURNALISM 5NIVERSITY OF BUSINESS ARTS AND INTERNATIONAL ISSUES RATHER THAN hEVERYMANv PUBLICATIONS FOCUSED ON -ISSOURI THE 3) .EWHOUSE 3CHOOL OF 0UBLIC #OMMUNICATIONS 3YRACUSE 5NIVERSITY BROAD TOPICS !LONG WITH INNOVATION THAT REQUIRES 7EB SKILLS JOURNALISM SCHOOLS HAVE TO AND THE 7ALTER #RONKITE 3CHOOL OF *OURNALISM AND -ASS #OMMUNICATION !RIZONA BE INNOVATIVE IN THE KINDS OF SUBJECT COURSES THEY OFFER 3TATE 5NIVERSITY ! STRATEGY INITIALLY CONCEIVED BY THE #ORPORATION TO CHANGE JOURNALISM EDUCATION K WITH A FEW SELECT WELL RESPECTED SCHOOLS BECAME A STRATEGY ENCOMPASSING GEOGRAPHIC

"Y THE TIME THE -C+INSEY STUDY WAS COMPLETE THE #ARNEGIE #ORPORATION SPONSORED  4HREE REPORTS HAVE BEEN PRODUCED BY THE #ORPORATION TO CAPTURE THE EVOLUTION OF THE INDUSTRY AT A TIME CONVERSATIONS FEATURED lVE PRESTIGIOUS UNIVERSITIES AND lVE LEADING JOURNALISM EDUCA OF CHANGE 4HE "USINESS OF .EWS ! #HALLENGE FOR *OURNALISMS .EXT 'ENERATION  *OURNALISMS #RISIS OF #ONFIDENCE ! #HALLENGE FOR THE .EXT 'ENERATION  AND *OURNALISM IN THE 3ERVICE OF $EMOCRACY ! 3UMMIT TORS 'EOFF #OWAN DEAN OF THE !NNENBERG 3CHOOL FOR #OMMUNICATION AND *OURNALISM OF $EANS &ACULTY 3TUDENTS AND *OURNALISTS    4HROUGHOUT THIS ARTICLE IN REFERRING TO THE FIVE DEANS WHO HELPED TO CREATE THE #ARNEGIE +NIGHT )NITIATIVE AT THE 5NIVERSITY OF 3OUTHERN #ALIFORNIA 53#  /RVILLE 3CHELL DEAN OF THE 'RADUATE ON THE &UTURE OF *OURNALISM %DUCATION ) AM INCLUDING !LEX *ONES WHOSE TITLE AS NOTED EARLIER IN THE TEXT 3CHOOL OF *OURNALISM AT THE 5NIVERSITY OF #ALIFORNIA "ERKELEY ,OREN 'HIGLIONE DEAN IS ACTUALLY DIRECTOR OF THE *OAN 3HORENSTEIN #ENTER AT (ARVARD *ONESS PIVOTAL ROLE IN THE EARLY CONVERSATIONS ABOUT JOURNALISM EDUCATION AND HIS LEADERSHIP OF AN IMPORTANT JOURNALISM FOCUSED #ENTER MADE HIM A VALU OF THE -EDILL 3CHOOL OF *OURNALISM AT .ORTHWESTERN 5NIVERSITY .ICK ,EMANN DEAN ABLE ADDITION TO THIS LEADERSHIP TEAM OF DEANS

 \ A WAY FORWARD A WAY FORWARD \  DIVERSITY PRIVATE AND PUBLIC UNIVERSITIES AND THE STRONG COLLABORATIVE VOICES OF TOP AND THE ,OZANO ,ONG )NSTITUTE OF ,ATIN !MERICA 3TUDIES 4HE ADDITIONAL FUNDING LED TO JOURNALISM SCHOOL DEANS EXPANSION OF THIS WORK 3EEING THE POWER OF THESE hBRIDGESv ACROSS THE CAMPUS 2ODERICK (ART DEAN OF THE #OLLEGE OF #OMMUNICATION AND 4RACY $AHLBY THE NEW DIRECTOR OF K THE 3CHOOL OF *OURNALISM DECIDED TO CREATE DEEPER RELATIONSHIPS AND NEW COURSES WITH 7HEN THE #ARNEGIE #ORPORATION CHALLENGE TO JOURNALISM DEANS BEGAN IT WAS NOT EN OTHER LEADING CENTERS AT THE 5NIVERSITY 4HEY CALL THEIR RENEWAL STRATEGY 4HE ST #ENTURY VISIONED AS A LONG TERM GRANT MAKING STRATEGY )T WAS A CALL TO ACTION BY PROMINENT DEANS *OURNALISM #HALLENGE "RIDGING #AMPUS #OMMUNITY AND THE $IGITAL -EDIA $IVIDE TO TAKE LEADERSHIP IN THIS MOMENT OF CHANGE IN JOURNALISM AND TO MAKE A DIFFERENCE 4HE 5NIVERSITY ADDED COURSES THAT TAKE ADVANTAGE OF THE RESOURCES OF MANY OF ITS /NCE THE DISCUSSIONS BECAME SERIOUS AND THE DEANS OUTLINED AN ACTION PLAN 'REGORIAN MOST SIGNIlCANT CAMPUS CENTERS AND DEPARTMENTS /NE NEW COURSE 0RACTICING )NVESTIGA PROMISED TWO YEARS OF FUNDING BUT INSISTED THAT THE PRESIDENT OF EACH UNIVERSITY UNDER TIVE 2EPORTING IN A 'LOBALIZING 7ORLD INVOLVES THE FACULTY OF THE ,YNDON " *OHNSON WRITE THE THIRD YEAR OF THE PROPOSAL FROM THEIR OWN DISCRETIONARY FUNDS 3CHOOL OF 0UBLIC !FFAIRS WITH ITS EMPHASIS ON BOTH STATE POLITICS AND GEOPOLITICS !LL NEW 4HIS GRANT CONDITION WAS NOT INTENDED TO BE A SIMPLE hMATCHING FUNDSv COMPONENT COURSES WILL INVOLVE CHALLENGING RIGOROUS CURRICULAR CHANGES AND WILL ENCOURAGE STUDENTS BUT RATHER A WAY TO INVOLVE THE UNIVERSITY PRESIDENTSnAND INVOLVE THEM DEEPLY SINCE IT TO PRODUCE REPORTING PROJECTS THAT WILL FEATURE THE 5NIVERSITYS NEWLY UPGRADED NEWS DEMANDED A lNANCIAL COMMITMENT ON THEIR PART 'REGORIAN MADE TRIPS TO EACH OF THE SERVICE #AP4EX A SERVICE OFFERED TO NEWS ORGANIZATIONS ACROSS THE STATE lRST lVE CAMPUSES AND WON THE PRESIDENTS ENDORSEMENTS WHICH WERE FOLLOWED UP BY A 7ITH A NEW HEAD OF THE 5NIVERSITYS JOURNALISM SCHOOL THERE WAS NEW ENERGY AND A COMMITMENT IN WRITING FROM EACH PRESIDENT 'REGORIAN BELIEVED STRONGLY THAT UNIVER WILLINGNESS TO LAY OUT MARKERS FOR METRICS THAT COULD TRY TO MEASURE THE POWER OF THESE SITY PRESIDENTS OFTEN SAW THE JOURNALISM SCHOOLSnNO MATTER HOW EXCELLENT THEIR REPUTA CURRICULAR CHANGESnNOT AN EASY THING TO EVALUATE AND NOT A WELL DElNED GOAL WHEN WE TIONSnAS CASH COWS THAT DID NOT NEED THEIR ATTENTION AND SUPPORT 'REGORIAN WANTED TO BEGAN IN n .ONETHELESS $AHLBY OUTLINED METRICS THAT INCLUDED MEASURING CHANGE THAT PERCEPTION AND WHEN THE NEXT SEVEN SCHOOLS WERE INVITED INTO THE #ARNEGIE STUDENT DEMAND CAMPUS WIDE INVOLVEMENT OF 54 !USTIN FACULTY AND DEPARTMENTS +NIGHT )NITIATIVE ON THE &UTURE OF *OURNALISM %DUCATION THE PRESIDENTS EAGERLY AGREED INDUSTRY INVOLVEMENT AND READERVIEWERLISTENER COMMENTS ON THE #AP4EX WEBSITE TO PARTICIPATE AND COVER THE ENTIRE COSTS OF THE THIRD YEAR "Y THEN THE INITIATIVE HAD 4HOSE METRICS WERE WELCOMED BUT FURTHER TWEAKED BY ,ORRAINE "RANHAM THE NEW BECOME PRESTIGIOUS AND THE PRESIDENTS WANTED THEIR JOURNALISM SCHOOLS TO BE MEMBERS OF DEAN AT 3YRACUSES 3) .EWHOUSE 3CHOOL "RANHAM WAS WELL VERSED IN THE OPPORTUNITIES THIS MAJOR CHANGE EFFORT 4HAT THE DOZEN DEANS NOW INVOLVED IN THE INITIATIVE CONTINUE PRESENTED BY CURRICULUM ENRICHMENT GRANTS SHE HAD JOINED 3YRACUSE 5NIVERSITY AFTER TO MEET TWICE A YEAR ON EACH OTHERS CAMPUSES AND THAT THE PRESIDENT OF THE UNIVERSITY LEADING THE lRST PHASE OF 54 !USTINS CURRICULUM ENRICHMENT WORK AS DIRECTOR OF THE SERVING AS THE VENUE FOR THE GATHERING ALWAYS SPEAKS TO THE ASSEMBLED GROUP AT A DINNER 3CHOOL OF *OURNALISM 2EVIEWING THE CURRICULAR EXPERIMENTS AT THE .EWHOUSE 3CHOOL IS CLEAR INDICATION THAT THESE PRESIDENTS ARE INVOLVED IN THE SUCCESS OF THE VENTURE "RANHAM PUT HER LEADERSHIP BEHIND ONE OF THE TWO EXPERIMENTS !LTHOUGH LEGAL REPORT "UT ASSESSING OTHER ELEMENTS OF THE INITIATIVE IS NOT SO EASY 4HE FALL OF  MARKED ING IS A STAPLE IN MANY SCHOOLS AND SUCH A PROGRAM WITH #ARNEGIE #ORPORATION FUNDING THE lFTH YEAR THAT JOURNALISM STUDENTS WERE ABLE TO BENElT FROM THE CHANGE THEIR DEANS HAD BEEN INITIATED AS A NEW MINOR IN  IT HAD NOT ATTRACTED ENOUGH STUDENTS "RAN HAVE NURTURED (OWEVER IT MUST BE NOTED THAT SOME SCHOOLS HAVE BENElTED MORE THAN HAM THEREFORE DECIDED TO REPLACE THAT MINOR WITH A SCIENCE PARTNERSHIP THAT EMPHASIZED OTHERS 3OME INTERDISCIPLINARY INTEGRATIVE COURSES HAVE MADE A MAJOR IMPACT ON CAM CLIMATE WARMING AND THE ENVIRONMENTAL SCIENCES ! SECOND MINOR ALSO INSTITUTED WITH PUSES OTHERS NOT .EWS A SUMMER POWERHOUSE FOR STUDENTS AND PROFESSORS ALIKE HAS #ARNEGIE #ORPORATION SUPPORT FOCUSED ON JOURNALISM AND RELIGION FEATURING CHALLENG YET TO CHANGE THE CULTURE OF EXPERIMENTATION ACROSS THE ENTIRE CURRICULUM 4HE REVOLVING ING COURSES IN THE GEOPOLITICAL DIMENSIONS OF RELIGIOUS THOUGHT IT TOO DID NOT ATTRACT AS DOOR OF DEANSnTHE TURNOVER IS MORE RAPID THAN WE EXPECTED WHEN WE BEGANnHAS MEANT MANY STUDENTS AS HOPED .EVERTHELESS 3YRACUSE CONTINUED TO DEVELOP THE MINOR BELIEV MANY RESTARTS AND THE NEED TO GET NEW LEADERS INVESTED IN A STRATEGY THEY DID NOT CREATE ING IT WAS A STRONG OFFERING THAT COULD SET THE SCHOOL APART OR A GRANT FOR WHICH THEY CANNOT TAKE CREDIT 4HE 5NIVERSITY OF -ISSOURI ALSO RECEIVED A RENEWAL OF ITS CURRICULUM ENRICHMENT 4HE 5NIVERSITY OF 4EXAS WON A RENEWAL FOR ITS CURRICULUM WORK AROUND COVERING THE GRANT IN *UNE  AND DECIDED TO CONTINUE ITS EMPHASIS ON ARTS REPORTING ONE STRAND ,ATINO COMMUNITY AN EFFORT ENRICHED BY A STRONG PARTNERSHIP WITH THREE WELL RESPECTED OF SPECIALIZATION THAT THE JOURNALISM SCHOOL HAD NOT BEEN ABLE TO OFFER STUDENTS BEFORE CENTERS AT THE 5NIVERSITY THE #ENTER FOR -EXICAN !MERICAN 3TUDIES THE "RAZIL #ENTER THE #ORPORATION PROVIDED SUPPORT 3TUDENT INVOLVEMENT AND FACULTY PARTICIPATION

 \ A WAY FORWARD A WAY FORWARD \  THROUGHOUT THE CAMPUS lNE ARTS AND PERFORMING ARTS SCHOOLS WERE HIGH AND -ISSOURI SERIOUS MATERIAL FROM )SLAM TO NUCLEAR PROLIFERATION 3OME STUDENTS THOUGH THEY SPEAK WAS ALREADY CERTAIN THAT THIS INCUBATED CURRICULUM SPECIALIZATION WOULD CONTINUE AFTER HIGHLY OF THE QUALITY OF THE LECTURES COMPLAINED THAT THE COMPLEXITY OF THE SUBJECT MAT #ORPORATION FUNDING ENDED TER MADE THE COURSE TOUGH GOING 4HE PROFESSORS CONFESSED THAT THEY LEARNED MUCH ABOUT 7HEN %RNIE 7ILSON JOINED 53#S !NNENBERG 3CHOOL AS DEAN IN  HE FOUND THAT THE NEED TO COMMUNICATE DIFlCULT IDEAS MORE CLEARLY ESPECIALLY BECAUSE IT IS JOURNALISTS THE INITIATIVES SUPPORT OFFERED HIM THE OPPORTUNITY TO ENCOURAGE DEANS AT OTHER 53# WHO FRAME THESE ISSUES FOR POLICY DISCUSSIONS SCHOOLS TO COLLABORATE &OLLOWING THE 5NIVERSITY OF -ISSOURIS LEAD 7ILSON WANTED TO $EB .ELSON WHO RUNS THE SEMINAR AND THE ONE CREDIT JOURNALISTIC PRACTICUM STRENGTHEN 53#S ARTS OFFERINGS SINCE THE 5NIVERSITY IS KNOWN FOR ITS CREATIVE SCHOOLS CONNECTED WITH IT AT -ARYLAND HAS CONTINUED TO CHOOSE TOPICS THAT RESONATE WITH LIKE THE 53# 3CHOOL FOR #INEMATIC !RTS ! NEW MASTERS PROGRAM WAS ALREADY UNDER WAY MAJOR NEWS EVENTS 4HE COURSE FOR  FOCUSED ON ECONOMICS AND WAS SO POPULAR AS A RESULT OF THE lRST ROUND OF FUNDING BUT 7ILSON WANTED A SWEEPING CAMPUS WIDE IT WAS OVERSUBSCRIBED .ELSON DETERMINED TO KEEP THE SEMINAR CULTURE OF THE COURSE RELATIONSHIP WITH OTHER SCHOOLS 7ITH THE ABILITY TO OFFER #ARNEGIE PROFESSORSHIPS TO COL AND IN ORDER TO OFFER THE JOURNALISM STUDENTS AN INTIMATE OPPORTUNITY TO INTERACT WITH LABORATING PROFESSORS AND FORMAL CROSS SCHOOL COURSES 7ILSON WAS ABLE TO NEGOTIATE AN SOME OF THE 5NIVERSITYS STAR PROFESSORS FOUND A hVERY LARGE TABLEv TO MAINTAIN THE IMPORTANT INTERDISCIPLINARY STRATEGY EARLY IN HIS DEANSHIP SEMINAR FORMAT 4HE MASTERS DEGREE PROGRAM IN SPECIALIZED JOURNALISM THE ARTS IS A PARTNERSHIP *EAN &OLKERTS A NEW DEAN AT THE 5NIVERSITY OF .ORTH #AROLINA #HAPEL (ILL CAME TO WITH THE lVE ART SCHOOLS AT 53# THE 2OSKI 3CHOOL OF &INE !RTS 4HORNTON 3CHOOL HER POSITION PREDISPOSED TOWARD INTERDISCIPLINARY CURRICULUM 3HE BELIEVES JOURNALISM OF -USIC AND THE 3CHOOLS OF 4HEATRE !RCHITECTURE AND #INEMATIC !RTS 4IM 0AGE SCHOOLS SOMETIMES CREATE RIGID BOUNDARIES AROUND THE FORMS OF JOURNALISM DOCUMEN A 0ULITZER 0RIZE WINNING MUSIC CRITIC WAS RECRUITED TO TEACH TWO COURSES IN THE NEW TARIES DAILIES MAGAZINE WRITING AND MULTIMEDIA AMONG OTHERS 3HE WANTS TO KEEP THE PROGRAM !RTS 7RITING 0RACTICUM AND !RTS #RITICISM AND #OMMENTARY !FTER THE lRST SKILL BUILDING AS A CRITICAL COMPONENT IN ASSIGNMENTS STUDENTS PRODUCE WHILE ALSO PRO YEAR THE NUMBER OF STUDENTS WHO ENROLLED IN THE -! PROGRAM HAS ALMOST QUADRU MOTING DEEPER LEARNING IN SPECIALIZED SUBJECTS 3HE PLANS TO DO SO BY EXPOSING STUDENTS PLED !S 3ASHA !NAWALT DIRECTOR OF ARTS JOURNALISM PROGRAMS AT THE 53# !NNENBERG TO THE RICHNESS AND CULTURE OF OTHER SCHOOLS AND OTHER DEPARTMENTS INCLUDING BUSINESS 3CHOOL PUTS IT h;3TUDENTS= ARE LEARNING TO WRITE WELL FROM 4IM 0AGEx'OOD WRIT PUBLIC HEALTH AND LAW ING THAT CONTAINS ORIGINAL THINKING AND IS INSPIRED BY EXCITING SOLID IDEAS ISnAND WILL 7ITHIN A RELATIVELY SHORT TIME &OLKERTS FEELS THE 5NIVERSITY HAS ALREADY BROKEN DOWN MOSTLY REMAINnTHE PROGRAMS BEDROCKv WALLS IN THIS RESPECT 0ROFESSORS IN THE DEPARTMENT OF ENERGY FRONTIER RESEARCH WHO SAW 4WO SCHOOLS TURNED TO A LESS INTEGRATED STRATEGY FOR OFFERING THEIR STUDENTS EXPOSURE THIS PAST SUMMERS .EWS STUDENT REPORTING PROJECTSn WHICH HAD EMERGED FROM THE TO THE GREAT MINDS AT THE UNIVERSITY !T "ERKELEY A COURSE CALLED +EY )SSUES FOCUSED ON NEW INTERDISCIPLINARY COURSEWORKnASKED TO PARTNER WITH THE JOURNALISM SCHOOL ON SOLAR A SERIES OF THREE BIG IDEAS EACH SEMESTER AND WAS TAUGHT BY MAJOR PROFESSORS ON CAMPUS POWER EXPERIMENTS NOT ONLY ON CAMPUS BUT ALSO WITHIN THE 2ESEARCH 4RIANGLE AREA WHO EACH LECTURE FOR A MONTH %ACH SEMESTER THE SUBJECT MATTER WAS CHOSEN IN LIGHT OF h4HIS IS A CONNECTION TO AN IMPORTANT INITIATIVE ON THE 5.# CAMPUS AND IN THE REGION MAJOR NEWS EVENTS IN THE POLITICAL OR POLICY WORLD )T WAS DEEMED SO SUCCESSFUL A WAY TO AND ) THINK FULlLLS EXPECTATIONS OF INTRODUCING A HIGHER LEVEL OF INTELLECTUAL CAPACITY INTO EXPOSE THEIR STUDENTS TO BIG IDEAS THAT +EY )SSUES IS NOW A REQUIRED COURSE AT "ERKELEYS THE JOURNALISM CURRICULUM v &OLKERTS REPORTS TWO YEAR GRADUATE PROGRAM 4WO INTERDISCIPLINARY COURSES DEVELOPED IN THE LAST YEAR WITH THE +ENAN &LAGLER .EIL (ENRY THE NEW DEAN AT "ERKELEY WAS A PROFESSOR WHO TAUGHT A COURSE THE lRST "USINESS 3CHOOL AT .ORTH #AROLINA DREW STRONG STUDENT ATTENTION IN BOTH THE JOURNALISM YEAR OF THE #ARNEGIE +NIGHT INITIATIVE ON !FRICAN REPORTING THAT EMPHASIZED INTERDISCI AND BUSINESS SCHOOL "OTH COURSES FOCUSED ON hOF THE MOMENTv ISSUES $IGITAL -EDIA PLINARY COLLABORATION (IS INTERESTS ALLOWED HIM TO RECRUIT A PROFESSOR FROM THE #ENTER %CONOMICS AND "EHAVIOR AND ,EADERSHIP IN A 4IME OF #HANGE 4HE LINKING OF BUSI FOR !FRICAN 3TUDIES AT "ERKELEY (E BECAME A TOTAL CONVERT TO THE IDEA OF TEAM TEACHING NESS MAJORS WITH JOURNALISM MAJORS CREATED UNINTENDED OUTCOMES BEYOND THE DYNAMIC AND WHAT IT OFFERED STUDENTS AND JOURNALISM PROFESSORS IN TERMS OF DEPTH AND INSIGHT DISCUSSION FROM DIFFERENT PERSPECTIVES %XTRACURRICULAR COLLABORATION MEANT THAT WHEN (ENRYS LEADERSHIP AS DEAN REmECTS THAT COMMITMENT TO DEEPER CONTENT LEARNING THE +ENAN &LAGLER "USINESS 3CHOOL MOUNTED ITS ANNUAL ,EADERSHIP $AY WHICH FEATURES 4HE -ERRILL #OLLEGE OF *OURNALISM AT -ARYLAND CREATED A SIMILAR COURSE CALLED THE SUCCESSFUL ENTREPRENEURS AND SENIOR &ORTUNE  EXECUTIVES THE JOURNALISM STUDENTS #ARNEGIE 3EMINAR THAT ALSO CHANGES TOPICS EACH SEMESTER 4HE STUDENTS HAVE TAKEN ON WERE INVITED AS WELL 4HE EMPHASIS ON ENTREPRENEURSHIP WAS ALSO RECOGNIZED BY THE

 \ A WAY FORWARD A WAY FORWARD \  5NIVERSITYS VICE CHANCELLOR FOR RESEARCH AND ECONOMIC DEVELOPMENT WHO COMMITTED 4OM &IEDLER THE NEW DEAN OF THE #OLLEGE OF #OMMUNICATION AT "OSTON 5NIVERSITY SUPPLEMENTARY FUNDING TO SUPPORT A RESEARCH STUDY OF THE MEDIAS HANDLING OF ENTREPRE KNOWS INTIMATELY THE CURRICULAR EXPERIMENTS THAT ARE UNDER WAY ACROSS THE COUNTRY !FTER NEURSHIP OVER THE PAST TEN YEARS A THIRTY YEAR CAREER AT 4HE -IAMI (ERALD FROM REPORTER TO EXECUTIVE EDITOR WITH A 0ULIT ZER 0RIZE ON HIS R£SUM£ &IEDLER SPENT A YEAR AT THE 3HORENSTEIN #ENTER 7HILE THERE HE K ALONG WITH 7OLFGANG $ONSBACH OF $RESDEN 5NIVERSITY PRODUCED A MIDTERM REPORT ON #ONVINCED THAT THE INTELLECTUAL CAPACITY OF JOURNALISM EDUCATION WILL MAKE THE CURRICULAR CHANGE UNDER WAY SINCE  AT THE #ARNEGIE +NIGHT UNIVERSITIES DIFFERENCE IN THE FUTURE &OLKERTS HAS PARTNERED WITH .ICK ,EMANN DEAN AT #OLUMBIA !S A NEW DEAN &IEDLER BROUGHT A DETERMINATION TO CREATE A DEPARTMENT THAT WAS AN TO PRODUCE A STRATEGY FOR CHANGE IN GRADUATE JOURNALISM EDUCATION )T WILL CREATE CLEAR INCUBATOR FOR CHANGE AND THAT ECHOED WHAT HE LEARNED IN HIS REPORT FOR THE 3HORENSTEIN STANDARDS FOR WHAT IS TAUGHT AND WHAT IS LEARNED BY A STUDENT EARNING A MASTERS DEGREE IN #ENTER &IEDLER WAS SO INmUENCED BY LEARNING ABOUT &LEXNERS STRATEGY IN CHANGING MEDI JOURNALISM BUILDING ON THE BOLDEST EXPERIMENT UNDER WAY IN JOURNALISM EDUCATION !T CAL SCHOOLS THAT HE BORROWED THE IDEA OF THAT hCLINICAL PRACTITIONER v WHO HAD TRANSFORMED #OLUMBIA A NEW -! IN JOURNALISM REQUIRING A MASTERY OF POLITICS BUSINESS SCIENCE MEDICAL EDUCATION FROM ONE OF THEORY TO ONE THAT WAS BOTH THEORY AND PRACTICE &IEDLER ES OR CULTURE AND THE ARTS IS BEING OFFERED ALONG WITH THE USUAL -3 IN JOURNALISM WHICH TABLISHED A POSITION OF CLINICAL PROFESSOR OF JOURNALISM AND HIRED A FORMER "OSTON INVESTIGA FOCUSES ON JOURNALISTIC TECHNIQUES TIVE REPORTER WHO COULD TAKE ADVANTAGE OF THE ASSETS OF THE 5NIVERSITY AND PRODUCE SERIOUS 4HIS ATTEMPT TO DElNE GRADUATE JOURNALISM EDUCATION ECHOES THE WORK A CENTURY NEWS FOR THE -ASSACHUSETTS COMMUNITY WITH THE HELP OF STUDENT RESEARCH AND KNOW HOW AGO OF !BRAHAM &LEXNER WHO WITH SUPPORT FROM ANOTHER !NDREW #ARNEGIE FOUNDED &IEDLER RECENTLY OUT OF THE NEWS BUSINESS HIMSELF BELIEVES THAT IT IS CRUCIAL FOR UNI INSTITUTION 4HE #ARNEGIE &OUNDATION FOR THE !DVANCEMENT OF 4EACHING INVESTIGAT VERSITIES TO EXPERIMENT WITH BOTH INTERDISCIPLINARY LEARNING AND NEW JOURNALISTIC FORMS ED MEDICAL SCHOOLS IN THE 5NITED 3TATES AND #ANADA (E CALLED FOR AN OVERHAUL THAT )T IS THIS EXPERIMENTATION THAT HE THINKS WILL SOW THE SEEDS OF SUCCESS FOR BOTH JOURNALISM SET MEDICAL EDUCATION IN A NEW DIRECTION !S A RESULT MANY MEDICAL SCHOOLS THAT DID EDUCATION AND THE NEWS INDUSTRY NOT HAVE THE INTELLECTUAL CAPACITY CLOSED BUT THE STANDARDS DEVELOPED DURING THAT TIME AND THE FOCUS ON CLINICAL PRACTICE LED TO THE SUPERIOR REPUTATION OF !MERI K CAN MEDICAL TRAINING &LEXNERS SUCCESS PRESENTS ITSELF AS A CHALLENGE TO THIS CURRENT 2ICH 'ORDON ASSOCIATE PROFESSOR AT THE -EDILL 3CHOOL OF *OURNALISM HAS BEEN JOURNALISM REFORM MOVEMENT ALTHOUGH IT IS NOT A PERFECT ANALOGY 5NLIKE DOCTORS EXPERIMENTING SINCE  WITH THE IDEA OF INTERDISCIPLINARY EDUCATION AT .ORTHWESTERN JOURNALISTS DO NOT NEED A CERTIlCATE TO PRACTICE THEIR CRAFT BUT LIKE DOCTORS THEY 5NIVERSITY !LTHOUGH HE FOUND THE .EWS INCUBATORS TO BE EXCITING OPPORTUNITIES FOR NEED THEORY AND PRACTICE STUDENTS HE DOES NOT BELIEVE THE REAL INNOVATION IN JOURNALISM EDUCATION RESIDES THERE &OLKERTS AND ,EMANN KNOW THAT THE MARKETPLACE WILL DETERMINE THE REAL SUCCESS OF (E BELIEVES THE INNOVATION CAN BE FOUND IN THE WAY PROFESSORS THINK AND TEACH IDEAS TO A THE CHANGE THAT IS UNDER WAY ,EMANN TRACKS HIS NEW -! JOURNALISM STUDENTS EACH YEAR NEW GENERATION OF STUDENTS TO DOCUMENT THE OPPORTUNITIES THEY ARE lNDING IN JOURNALISM 4HE RESULTS HAVE BEEN EN 'ORDON MAY BE AN APT SPOKESPERSON FOR WHAT IT MEANS TO CHANGE THE WAY JOURNAL COURAGING WITH MORE THAN  PERCENT OF EACH NEW GRADUATING CLASS SECURING IMPORTANT ISM IS TAUGHT AT A RESPECTED RESEARCH UNIVERSITY HAVING BEEN INVOLVED IN THREE DIFFERENT RATHER THAN SIMPLY ENTRY LEVEL JOBS -ANY HAVE ENTERED THE BRAVE NEW WORLD OF THE 7EB EDUCATIONAL EXPERIMENTS AT .ORTHWESTERN !S A RESULT HE HAS A GOOD SENSE OF WHAT WORKS WHERE THEIR FOCUS ON DEEPER LEARNING GIVES THEM AN EDGE "OTH &OLKERTS AND ,EMANN ALSO AND WHAT DOES NOT (E ACKNOWLEDGES THAT ALL THREE EXPERIMENTS hJUMP STARTEDv THE KIND BELIEVE THAT A CLEAR DECLARATION OF WHAT IT MEANS TO OBTAIN A -ASTERS DEGREE IN JOURNALISM OF CURRICULAR CHANGES NEEDED TO GET STUDENTS READY FOR A DIFFERENT PROFESSION WILL SIGNAL TO STUDENTS AND THE INDUSTRY THAT NOT ALL DEGREES ARE EQUAL (IS lRST FORAY INTO CURRICULAR CHANGE CAME IN  WHEN HE CREATED AN INTERDISCIPLIN 3INCE  WHEN THIS  MILLION EXPERIMENT IN JOURNALISM EDUCATION REFORM BE ARY TEAM TAUGHT COURSE THAT WAS A PRELUDE TO THE SUMMER .EWS INCUBATOR 4HE SEMINAR GAN THE CRITICISM HAS BEEN THAT IT IS AN ELITE STRATEGY HOUSED MORE AT CENTERS OF GRADUATE FOCUSED ON THE IDEA OF hPRIVACY LIBERTY AND HOMELAND SECURITYnNOT A SIMPLE NARRATIVE WORK AND NOT WHERE MOST NEW JOURNALISTS EMERGE )F THE STRATEGY OF CHANGE WORKS THE THREAD THAT THE MAINSTREAM MEDIA WOULD NATURALLY COVER OR DO WELL AND THEREFORE A TOPIC IDEAS THAT EMERGE FROM THE DOZEN MEMBERS WILL SPREAD WIDER AND INmUENCE HOW JOURNAL THAT NEEDED EXPERIMENTATION v SAYS 'ORDON "Y CROSSING DISCIPLINES STUDENTS LEARNED THE ISM IS TAUGHT ACROSS THE COUNTRY PARTICULARLY TO UNDERGRADUATES ISSUES FROM DIFFERENT PERSPECTIVES PAYING ATTENTION TO THE AREAS WHERE THEY INTERSECTED

 \ A WAY FORWARD A WAY FORWARD \  'ORDON ARGUES THAT THIS COMBINATION LED STUDENTS TO ASK BETTER QUESTIONS AND FOL TORS AND PRODUCERS WHO WANT TO TELL THE STORIES OF THEIR TIMES WHO WANT TO HELP ENSURE LOW STORY LINES THAT WERE NOT CLEARLY EVIDENT IN THE POST  WORLDnIN OTHER WORDS STORY THE FREEDOM OF THE !MERICAN PUBLIC AND WHO EXPECT TO BECOME MEMBERS OF A PROFESSION LINES THAT WERE INNOVATIVE 4HAT SUMMER ONE .ORTHWESTERN STUDENTS DISCOVERY THAT THE WORTHY OF ITS &IRST !MENDMENT PRIVILEGES )T DEMANDS LEADERSHIP FROM TWO UNIVERSITY $EPARTMENT OF %DUCATION IN THE "USH ADMINISTRATION WAS MINING STUDENT LOAN DATABASES PLAYERS THE PRESIDENT AND THE JOURNALISM DEAN FOR TERRORIST SUSPECTS MADE NATIONAL HEADLINES 4HE SEMINAR ALSO MORPHED INTO SOMETHING 4HAT VISION HAS DRIVEN OUR INITIATIVE AND IT WILL BE THE KEY FACTOR FOR JUDGING THE BROADER .ORTHWESTERN HAS WON A GRANT TO CREATE AN ENTIRE TRACK FOCUSED ON NATIONAL SECURI INITIATIVE IN THE FUTURE 7E DO NOT EXPECT EACH AND EVERY GRANT TO REVEAL A PICTURE OF A TY ISSUES ! MINOR IS NOW BEING OFFERED TO GRADUATE AND UNDERGRADUATE STUDENTS AROUND THE RENEWED WORLD OF JOURNALISM EDUCATION 7E DO EXPECT THAT THE TWELVE DEANS AND THE ISSUE OF NATIONAL SECURITY AND LIBERTY AND SCHOLARS ARE EXAMINING HOW AUDIENCES RESPOND TO TWELVE UNIVERSITY JOURNALISM INSTITUTIONS THAT HAVE ACCEPTED THE MANTLE OF LEADERSHIP IN THIS IMPORTANT BUT SOMETIMES DIFlCULT TO UNDERSTAND NEWS SUBJECT THE #ARNEGIE +NIGHT )NITIATIVE WILL RISE TO THE CHALLENGE BY DEMANDING MORE OF THEIR .EXT 'ORDON CO TAUGHT A COURSE ON STATISTICS THAT HE WANTED TO BE hRELEVANT NOT WA STUDENTS MORE OF THEIR FACULTY AND MORE OF THE INDUSTRY 7E ASK OURSELVES EACH YEAR AND TERED DOWNv FOR JOURNALISTS AND THAT ATTEMPTED TO GIVE THEM A FOUNDATION IN THE QUAN WE CONTINUOUSLY ASK THE DEANS A DOZEN YEARS FROM NOW WHAT DIFFERENCE WILL THIS INITIA TITATIVE METHOD h)T WASNT SUCCESSFUL v 'ORDON SAYS mATLY (E GAVE UP ON THE COURSE TIVE MEAN TO THOSE WHO FOLLOW ALTHOUGH -EDILL IS STILL TRYING TO CRAFT ONE THAT WILL GROUND STUDENTS IN THE IMPORTANT /VER THE NEXT FEW YEARS WE WILL NOT BE SUPPORTING THE DEANS WITH FURTHER GRANT QUESTIONS AROUND STATISTICS FUNDING 4O CONTINUE ITS PUSH FOR CHANGE THE #ORPORATION HAS INSTEAD DECIDED THAT IT 4HIS PAST SPRING 'ORDON CREATED A NEW COURSE ON NETWORK THEORY WITH .ORTHWESTERN WILL USE THE CONVENING POWER A FOUNDATION POSSESSES TO BRING DEANS AND THEIR FACULTY PROFESSOR .OSHIR #ONTRACTOR WHO HOLDS A JOINT POSITION IN THE 3CHOOLS OF %NGINEER TOGETHER TO EXAMINE THE EXPERIMENTS UNDER WAY ON THEIR CAMPUSES TO EVALUATE THE ING "USINESS AND #OMMUNICATION h)TS A HOT AREA OF ACADEMIC RESEARCH IN ALMOST EVERY .EWS INCUBATORS TO SEE IF THEY ARE PRODUCING NEW IDEAS FOR STORYTELLING THAT CAN SERVE DISCIPLINE BUT NOT IN COMMUNICATION AND JOURNALISM v SAYS 'ORDON "UT IT IS A COURSE HE THE BUSINESS AND TO ASSESS CHANGES IN THE INDUSTRY 2ECENTLY THE #ORPORATION SUPPORTED INSISTS THAT MAKES hA STRONG CASE FOR CURRICULAR INNOVATIONv (E BELIEVES THIS KIND OF INTER A FEW TARGETED RESEARCH PROJECTS THAT ARE LOOKING INTO THE CRITICAL CHANGES UNDER WAY IN DISCIPLINARY THINKING OFFERS STUDENTS WINDOWS INTO THE NEW WORLD THEY WILL NAVIGATE AND THE BUSINESS MODELS OF NEWS &OUNDATIONS DO NOT MAKE THINGS HAPPEN THE PEOPLE AND THEREFORE IS EVEN MORE VALUABLE THAN THE HANDS ON EXPERIENCE OF THE .EWS INCUBATORS INSTITUTIONS THAT THEY SUPPORT DO &OR 'ORDON THESE THREE CURRICULAR EXPERIMENTS SHOW THE POWER OF INTERDISCIPLINAR 4HE #ORPORATION WILL ALSO RELY ON A FEW OF THE DEANS TO TAKE LEADERSHIP ROLES IN THINK ITY AS WELL AS ITS SHORTCOMINGS !S HE PUT IT THE INITIAL SEMINAR ON PRIVACY LIBERTY AND ING ABOUT THE FUTURE #HRISTOPHER #ALLAHAN THE DEAN OF THE 7ALTER #RONKITE 3CHOOL HOMELAND SECURITY hIS LIVING ONv THE STATISTICS COURSE TAUGHT US hWHAT NOT TO DOv AND AT !RIZONA 3TATE HAS AGREED TO LEAD THE THREE YEAR EXPANSION OF .EWS !T THE TIME THE NETWORK THEORY COURSE IN ITS lRST ITERATION hWILL HAVE AN IMPACT ON OUR CURRICULUM OF THE RENEWAL OF THE #ORPORATION GRANT IN ORDER TO BETTER SERVE ALL TWELVE MEMBERS OF BEYOND THE GRANTv THE INITIATIVE EIGHT CAMPUS INCUBATORS WERE CREATED THAT DREW STUDENTS FROM ALL TWELVE 7HAT ALL THESE EXPERIMENTS IN CURRICULUM ACROSS CAMPUSES HAVE IN COMMON IS THAT CAMPUSES AND #ALLAHAN ASSUMED LEADERSHIP OF THE EXPERIMENT NOW INVOLVING MORE THAN THEY STRETCHED THE FACULTY BORROWED TALENT OUTSIDE THE JOURNALISM SCHOOL AND IN AN NINETY STUDENTS EACH YEAR  #ALLAHAN HAS ALSO BEGUN SEARCHING FOR A SUSTAINABLE MODEL TO INTERDISCIPLINARY FASHION APPROACHED SUBJECTS IN NEW AND EXPERIMENTAL WAYS COVER COSTS AFTER  !S MENTIONED ABOVE #OLUMBIAS ,EMANN IS LEADING A SMALL GROUP WITH .ORTH #AROLI K NAS &OLKERTS TO SET STANDARDS FOR WHAT A GRADUATE DEGREE IN JOURNALISM SHOULD MEAN !LEX &ROM THE VERY BEGINNING #ARNEGIE #ORPORATIONS CALL FOR JOURNALISM EDUCATION RE *ONES HAS ALREADY STATED THAT THE WORK ON JOURNALISM EDUCATION IS IMPORTANT ENOUGH THAT FORM HAS BEEN FOCUSED ON A VISION A VISION OF JOURNALISM THAT EXISTS TO SERVE THE PUBLIC IT WILL BECOME A PERMANENT PART OF THE 3HORENSTEIN #ENTERS WORK WHICH UNTIL THIS POINT A VISION THAT IS ABOUT DEEP THINKING AND A VISION DEDICATED TO TELLING THE UNFOLDING HAS FOCUSED MORE ON PROFESSIONAL JOURNALISTS THAN THE hPIPELINEv A 7EB BASED JOURNALISTIC DRAMA OF TODAYS HISTORY IN A CONTEXT THAT WILL KEEP THE NATIONS ELECTORATE INFORMED AND RESOURCE FOCUSED ON ISSUES WILL BE OPEN TO ALL JOURNALISM PROFESSORS AND STUDENTS PREVENT IT FROM BEING MANIPULATED 4HAT VISION IS ALSO BASED SQUARELY ON THE IDEA THAT 7E BELIEVE THAT THE DOZEN DEANS NOW IN THE LEADERSHIP SEAT AT THE TWELVE UNIVERSITIES THE UNIVERSITY SHOULD SERVE AS THE CENTERPIECE IN THE PROCESS OF DEVELOPING REPORTERS EDI PARTICIPATING IN THE JOURNALISM INITIATIVE HAVE AN OPPORTUNITY THAT FEW BEFORE THEM HAVE

 \ A WAY FORWARD A WAY FORWARD \  HAD 4HEY HAVE A SPOTLIGHT THEY HAVE STANDING THEY HAVE A COMMUNITY OF LIKE MINDED !PPENDIX # DEANS WHO ARE NOT SLEEPWALKING THROUGH ACCREDITATIONS AND BORING DEBATES OVER HOW TO TEACH ON THE hNEWv DIGITAL PLATFORMS 4HESE DEANS HAVE THE CHANCE TO RESPOND TO THE lNDINGS OF THE -C+INSEY REPORT THAT BEGAN OUR INITIATIVE AND TO JUSTIFY THEIR ROLE IN BUILDING THE NEWS BUSINESS OF THE FUTURE 4HEY KNOW THAT NEW JOURNALISTS HAVE TO BE SMARTER BETTER EDUCATED MORE NIMBLE AND ENTREPRENEURIAL THAN THEIR PREDECESSORS IF THEY

ARE GOING TO MAKE IT IN A BUSINESS IN WHICH THE FUTURE IS JUST BEING WRITTEN $%.4

7E BELIEVE DEANS AT JOURNALISM SCHOOLS SHOULD HAVE THE SAME CLOUT WITH THE INDUSTRY $%!..! AS DEANS FROM BUSINESS SCHOOLS AND MEDICAL SCHOOLS HAVE WITH THEIR PROFESSIONS #LEARLY "9

ARTICLES LIKE THIS THAT FOCUS ON THE CHANGES UNDER WAY ERASE WHAT WAS PERHAPS AN UNFAIR 0(/4/ REPUTATION ABOUT MOST JOURNALISM PROGRAMS THAT THEY ARE BASTIONS OF OLD TIMERS WHO TELL STORIES ABOUT THE WAY IT USED TO BE IN THE GOLDEN AGE OF JOURNALISM ) HAVE FOUND AN BY #HRISTOPHER !RE .EXT 'ENERATION ENERGY IN THESE TWELVE SCHOOLS THAT ARE LED BY MEN AND WOMEN WHO CARE DEEPLY ABOUT #ONNELL THE BUSINESS AND WHO UNLIKE MANY OF THEIR COLLEAGUES WORKING TODAY IN THE NEWS BUSI *OURNALISTS THE &UTURE NESS HAVE THE LUXURY OF BEING ABLE TO TAKE RISKS 4HEY ARE PREPARING THEIR STUDENTS FOR A NEW WORLD OF NEWS AND ALTHOUGH NO ONE CAN SAY WHAT THAT WORLD WILL LOOK LIKE MOST OF OF A 0ROFESSION IN THE FACULTY ARE ANXIOUS TO EXPERIMENT WITH NEW FORMS AS LONG AS THE JOURNALISTIC VALUES OF INFORMATION EVIDENCE ANALYSIS AND ETHICS ARE NOT COMPROMISED 4R A N S I T I O N -ARKET FORCES ARE ERODING RESHAPING AND CHANGING THE NEWS BUSINESS AT A FRANTIC PACE AND THE THOUGHTFUL LONG TERM THINKING THAT EXISTS IN FOUNDATIONS OFTEN DOES NOT )TS  AM ON THE BEACH IN ,INCOLN #ITY /REGON AND THE MELLImUENT 2OGER 2OBERT MATCH THE HEARTBEAT OF CHANGE UNDER WAY IN THE COMMERCIAL MEDIA "UT DEGREE GRANTING SON MORNING HOST ON +"#( !-  IS ON THE AIR WITH hA COUPLE OF YOUNG GENTLE INSTITUTIONS LIKE JOURNALISM SCHOOLS DO NOT TURN ON A DIME TO EMBRACE CHANGE AND FOR MENv WHO HAVE COME A GREAT DISTANCE h.EWS IS THE PROGRAM THAT THEY ARE WITH 0HIL THAT REASON THEY ARE GOOD PARTNERS WITH FOUNDATIONS "Y DElNITION UNIVERSITIES MUST AND !NDREW YOU GUYS ARE FROM WHERE v CONSTANTLY RENEW THEMSELVES AND ALTHOUGH THEY ARE IN CONSTANT MOTION PREPARING FOR THE h2OGER WE ARE COMING HERE FROM 3YRACUSE .EW 9ORK v REPLIES 0HIL 4ENSER A FRESHLY NEXT SEMESTER THEY ALSO ALWAYS HAVE THEIR EYE ON THE NEXT DECADE MINTED BROADCAST JOURNALISM GRADUATE FROM 3YRACUSE 5NIVERSITY 4HE REAL RESULTS OF THE #ORPORATIONS WORK IN JOURNALISM WILL BE SEEN A DECADE FROM h/N PURPOSE v NOW WHEN THE GRADUATES OF THESE INSTITUTIONS AND GRADUATES OF OTHER INSTITUTIONS h/N PURPOSE YEAH v SAYS 4ENSER h7ERE HERE TO STUDY YOUTH AND TECHNOLOGY AS PART CHALLENGED BY OUR VISION ARE MAKING THE DECISIONS ABOUT NEWS ) DO NOT KNOW IF THESE OF A NATIONAL PROJECT 7E ARE SPONSORED BY THE +NIGHT &OUNDATION AND #ARNEGIE #ORPO GRADUATES WILL BE MAKING THE DECISIONS IN GREAT NEWSPAPER NEWSROOMS AT SMALL INTERNA RATION 7E ARE TRYING TO STUDY YOUTH AND TECHNOLOGY AND TELL THE STORIES IN WAYS THAT WILL TIONAL DOCUMENTARY START UPS IN DAILY CITY FOCUSED )NTERNET WEBSITES OR AT THEIR PERSONAL ALSO HELP INSPIRE THE FUTURE OF JOURNALISMv 4HAT MAY SOUND PRESUMPTUOUS FOR SOMEONE LAPTOPS CONNECTED TO SOME VIRTUAL NEWS hWAY STATIONv "UT ) DO EXPECT THEM TO BE DElN TEN DAYS OUT OF COLLEGE HE ALLOWED BUT GIVEN THE PARLOUS STATE OF THE ECONOMY AND THE ING THE NEWS THAT ) READ WATCH AND HEAR !ND ) EXPECT THAT NEWS TO BE MORE INFORMA NEWS BUSINESS hYOU CANT AVOID ITv TIVE MORE MULTILAYERED AND MORE INTERACTIVE THAN IT IS TODAY 4ENSER AND PARTNER !NDREW "URTON ARENT JUST BEING INTERVIEWED 4HEY ARE lLMING 2OBERTSON AND THE +"#( STUDIO WITH A mIP CAM AND TAKING PHOTOGRAPHS ALL THE WHILE 3USAN +ING SOLICITING LISTENERS TO CONTACT THEM WITH STORIES "EFORE THE SUN SETS OVER THE 0ACIlC THEY 6ICE 0RESIDENT %XTERNAL !FFAIRS AND 0ROGRAM $IRECTOR *OURNALISM )NITIATIVE 3PECIAL )NITIATIVES AND 3TRATEGY &IRST PUBLISHED IN THE #ARNEGIE 2EPORTER &ALL 

 \ A WAY FORWARD A WAY FORWARD \  WILL HAVE POSTED ON THE )NTERNET A BLOG PICTURES VIDEO AND SOUND FROM THEIR  MINUTES AND THE DIRECTOR OF (ARVARD 5NIVERSITYS *OAN 3HORENSTEIN #ENTER ON THE 0RESS 0OLITICS ON AIR WITH THE ,ARRY +ING OF THIS STRETCH OF COASTAL /REGON !ND THEY WERE NOT ALONE AND 0UBLIC 0OLICY WOULD SELECT THE SUMMERS TOPIC A YEAR IN ADVANCE AND EACH JOURNALISM 4HEY WERE PART OF A LARGER ARMY OF  .EWS FELLOWS WHO FANNED OUT ACROSS THE COUN SCHOOL WOULD ARRANGE A SEMINAR FOR FELLOWS TO STUDY THAT ISSUE IN DEPTH WITH FACULTY DRAWN TRY FROM EIGHT CAMPUSES WITH HIGH DEF CAMERAS SOUND RECORDERS LAPTOPS I0HONES AND FROM ACROSS UNIVERSITY DISCIPLINES 4HE FELLOWSˆTEN FROM EACH JOURNALISM SCHOOL AND FOUR OTHER DEVICES IN SEARCH OF THAT ELUSIVE FUTURE FOR THEIR BELEAGUERED PROFESSION FROM (ARVARDS *OHN & +ENNEDY 3CHOOL OF 'OVERNMENTˆWOULD BE PAID   STIPENDS .EWS IS A MULTI MILLION DOLLAR EXPERIMENT BY #ARNEGIE #ORPORATION OF .EW 9ORK TO REPORT AND PRODUCE THEIR STORIES OVER AN INTENSE TEN WEEKS ON THE ROAD AND TOILING ON AND THE *AMES 3 AND *OHN , +NIGHT &OUNDATION TO DETERMINE IF THESE NEXT GEN JOUR CAMPUS UNDER THE GUIDING HAND OF FACULTY AND PROFESSIONAL EDITORS AND WEB DESIGNERS NALISTS CAN AWAKEN INTEREST IN NEWS WHERE THEIR ELDERS HAVE FAILED AND TO DO SO lRST BY 4HE NUMBER OF FELLOWS DOUBLED IN THE SUMMER OF  AFTER SEVEN MORE TOP TIER STUDYING IN DEPTH IMPORTANT ISSUESˆLIBERTY AND SECURITY THE ROLE OF RELIGION IN !MERI JOURNALISM SCHOOLS WERE WELCOMED INTO THE .EWS TENT .EWSROOMS WERE OPENED AT CAN LIFE THE COUNTRYS DRAMATICALLY CHANGING DEMOGRAPHICSˆAND THEN SPIN OUT STORIES !RIZONA 3TATE 5NIVERSITY THE 5NIVERSITY OF -ARYLAND THE 5NIVERSITY OF .ORTH #AROLINA WITH ALL THE MULTIMEDIA TOOLS THAT THE DIGITAL AGE HAS TO OFFER 4HEIR WORK CAN BE VIEWED AND 3YRACUSE 5NIVERSITY WHILE THE THREE OTHER NEWCOMERSˆTHE 5NIVERSITY OF -ISSOURI AT WWWNEWSCOM 5NIVERSITY OF .EBRASKA AND 5NIVERSITY OF 4EXASˆJOINED (ARVARD IN CONTRIBUTING FELLOWS ! CRIPPLING RECESSION HAS CREATED FURTHER HARDSHIPS FOR AN INDUSTRY THAT WAS ALREADY TO THE EIGHT TEST BEDS IN A TAILSPIN 6ENERABLE NEWSPAPERS SUCH AS THE 2OCKY -OUNTAIN .EWS AND 3EATTLE 0OST )NTELLIGENCER HAVE FOLDED AND BIG CITY DAILIES FROM ,OS !NGELES TO -INNEAPOLIS TO %MPHASIS ON )NNOVATION #HICAGO TO 0HILADELPHIA TO (ARTFORD ARE IN BANKRUPTCY 4ENS OF THOUSANDS OF REPORTERS &ROM THE START THE .EWS FELLOWS HAVE FACED TWO DAUNTING CHALLENGES TO COME AND EDITORS HAVE LOST THEIR JOBS .EWS OPERATIONS THAT CLOSED FOREIGN BUREAUS TO PINCH UP WITH STORIES OF NATIONAL IMPORTANCE AND TO TELL THEM IN WAYS THAT BREAK THE MOLD PENNIES NOW ARE RETREATING FROM COVERING THE NATIONS CAPITAL 4HE AUGUST .EW 9ORK 4IMES OF TRADITIONAL NEWS MEDIA 4HE DEANS REGARDED INNOVATION AND INVENTION AS THE HIGHER HAD TO SELL BOTH CLASSICAL RADIO STATION 7182 AND ITS GLITTERING NEW SKYSCRAPER TO KEEP PRIORITY h4HE EXPERIMENTAL WAS THE MOST IMPORTANT SIDE OF THIS /THERWISE IT WAS JUST THE WOLVES AT BAY .EWS MAGAZINES STRUGGLE WITH THEIR OWN ANOREXIA WHILE ENTERTAIN A REALLY RICH PLEASANT INTERNSHIP PROGRAM v SAID !LEX 3 *ONES THE 3HORENSTEIN #ENTER MENT NEWS AND VITUPERATION DOMINATE THE AIRWAVES DIRECTOR 'EOFFREY #OWAN FORMER DEAN OF THE !NNENBERG 3CHOOL AT THE 5NIVERSITY OF 3OUTHERN #ALIFORNIA SAID HE ENVISIONED .EWS AS THE JOURNALISM SCHOOL EQUIVALENT OF %LEVATING *OURNALISMS 0LACE IN THE !CADEMY AN ENGINEERING SCHOOL LABORATORY ONLY THIS ONE hWOULD BE ABOUT INVENTING WHAT JOURNAL ! PROFOUND BELIEF THAT DEMOCRACY CANNOT THRIVE WITHOUT GOOD JOURNALISM INITIALLY LED ISTIC STORYTELLING COULD BE LIKEv #ARNEGIE #ORPORATION 0RESIDENT 6ARTAN 'REGORIAN AND 6ICE 0RESIDENT 3USAN 2OBINSON &ORMER "ERKELEY JOURNALISM SCHOOL DEAN /RVILLE 3CHELL ANOTHER OF THE ORIGINAL DEANS +ING TO REACH OUT TO JOURNALISM DEANS AND PRESIDENTS OF lVE LEADING UNIVERSITIESˆ HAD A PRACTICAL OBJECTIVE IN MIND TOO (E WAS DISMAYED AT THE PAUCITY OF OPENINGS IN #OLUMBIA 5NIVERSITY (ARVARD 5NIVERSITY .ORTHWESTERN 5NIVERSITY THE 5NIVERSITY OF THE BROADCAST NEWS BUSINESSˆA PARTICULAR STRENGTH OF "ERKELEYSˆAND BELIEVED .EWS #ALIFORNIA "ERKELEY AND THE 5NIVERSITY OF 3OUTHERN #ALIFORNIA 53# ˆTO CONSIDER HOW COULD HELP lLL THAT VOID h)D BEEN SITTING AT TOO MANY MEETINGS WHERE PEOPLE LAMENTED TO BOLSTER THE EDUCATION AND PRACTICE OF JOURNALISM ,ATER THE +NIGHT &OUNDATION JOINED THAT THE SERIOUS MEDIA WERE MELTING AWAY BEFORE THEIR EYES v SAID 3CHELL NOW !RTHUR THE EFFORT AND THE #ARNEGIE +NIGHT )NITIATIVE ON THE &UTURE OF *OURNALISM %DUCATION 2OSS $IRECTOR OF THE !SIA 3OCIETYS #ENTER ON 53 #HINA 2ELATIONS h4HERE WERE BIG WAS FORMALLY LAUNCHED IN  "Y REVITALIZING THE CURRICULA AND INTELLECTUAL QUOTIENT AT GAPS IN THE JOURNALISTIC FOOD CHAIN LIKE A SALMON RUN WITH NO SALMON LADDERSv JOURNALISM SCHOOLS THEY SOUGHT TO ENSURE THAT A NEW GENERATION OF WELL TRAINED REPORTERS +NIGHT 6ICE 0RESIDENT %RIC .EWTON COINED THE MONIKER FOR THE EXPERIMENT .EWS EDITORS PRODUCERS AND ULTIMATELY NEWS EXECUTIVES WOULD RISE UP TO SUSTAIN THE MEDIAS ROLE IS SHORT FOR .EWS FOR THE ST #ENTURY )NCUBATORS OF .EW )DEAS 4HESE WOULD BE STORIES AS DEMOCRACYS WATCHDOG .OT INCIDENTALLY THE DEANS ALSO HOPED TO WIN NEW RESPECT FOR REPORTED AND TOLD IN ST CENTURY WAYSˆSUCH AS USING !DOBE &LASH TO STREAM AUDIO THEIR SCHOOLS WITHIN THE ACADEMY AND FROM THE INDUSTRY THAT HIRES THEIR GRADUATES VIDEO AND SLIDE SHOWSˆAND THE STORYTELLERS THEMSELVES WERE MOSTLY  SOMETHINGS 4HEIR PRINCIPAL TOOL FOR GAINING THIS LEVERAGE WOULD BE .EWS A SUMMER LABORATORY SPEAKING TO THEIR OWN GENERATION ACCUSTOMED TO GETTING NEWS ONLINE NOT FROM NEWSPA SHOWCASING THE TALENTS OF THEIR TOP STUDENTS 4HE DEANS OF THE FOUR JOURNALISM SCHOOLS PERS AND TUNED MORE TO 4HE $AILY 3HOW WITH *ON 3TEWART AND THE #OLBERT 2EPORT THAN TO

 \ A WAY FORWARD A WAY FORWARD \  THE NIGHTLY NEWS OR -EET THE 0RESS "ACK IN  SOME NEWS LEADERS THOUGHT ALL THE TALK FROM .ORTHWESTERNS -EDILL SCHOOL PRODUCED EYE CATCHING REPORTS ON HOW GOVERNMENT ABOUT HOW THE DIGITAL REVOLUTION WOULD TRANSFORM THE INDUSTRY hWAS CRAZY BUT IF YOU AND INDUSTRY DIGITALLY TRACKED CITIZENS DIGITAL TRANSACTIONS 4HE 53# !NNENBERG FELLOWS LOOK AT WHERE WE ARE TODAY WE WERENT CRAZY ENOUGH v SAID .EWTON h7E WERE MOVING EXAMINED THE SOCIAL IMPACT OF STEPPED UP ENFORCEMENT OF IMMIGRATION LAWS !ND THE IN THE RIGHT DIRECTION BUT NO ONE HAD AN APPROPRIATE SENSE OF URGENCYv 53#S #OWAN "ERKELEY FELLOWS SENT FOUR TEAMS OF REPORTERS AROUND THE WORLD TO CAPTURE GLIMPSES OF OBSERVED h7E DIDNT KNOW THAT OLD JOURNALISM WOULD COLLAPSE BUT WE KNEW HOW IM THE EVERYDAY LIVES OF YOUNG SOLDIERS AND SAILORS SERVING IN 53 PEACEKEEPING MISSIONS PORTANT NEW JOURNALISM WOULD BEv IN $JIBOUTI ON THE (ORN OF !FRICA AT BASES ACROSS THE -IDDLE %AST IN THE FORMER 3OVIET 4HE DEANS HAD CHOSEN AS .EWSS lRST TOPIC THE DIFlCULT BALANCE IN POST  !MERICA REPUBLIC OF +YRGYZSTAN AND NEAR THE DEMILITARIZED ZONE IN 3OUTH +OREA !NDERSON #OOPER BETWEEN KEEPING THE COUNTRY SAFE AND PROTECTING CIVIL LIBERTIES 7HILE ALL PURSUED STORIES — DEVOTED A FULL HOUR TO THE DOCUMENTARIES PRODUCED BY THREE OF "ERKELEYS TEAMS CLUSTERED AROUND THAT THEME THE FELLOWS AT THE DIFFERENT TEST BEDS DID NOT THEN AND HAVE "OB #ALO A "ERKELEY SENIOR LECTURER WHO DIRECTED ITS .EWS NEWSROOM IN  AND NEVER SINCE FUNCTIONED AS A SINGLE ARMY UNDER JOINT COMMAND #OWAN ONE OF THE FRAMERS  AND WAS THE NATIONAL DIRECTOR IN  REMEMBERS TELLING HIS GRADUATE STUDENTS NOT HAD EXPECTED THAT THEY WOULD OPERATE AS ONE LARGE INVESTIGATIVE UNIT Í LA THE STUDENTS THAT TO APPROACH THEIR INTERVIEW SUBJECTS LIKE SOME hNETWORK FANCY PANTS v BUT AS PEERS h7E 2ALPH .ADER ATTRACTED TO 7ASHINGTON FOR HIS h.ADERS 2AIDERSv EXPOS£S WANTED TO DO A NARRATIVE EXPERIMENT AND COME UP WITH A FRESHER AND DIFFERENT WAY TO RE 4HE  FELLOWS SCORED REMARKABLE SUCCESSES IN GETTING THEIR STORIES IN MAJOR PORT ON THE MILITARY -OST OF THE SOLDIERS SERVING IN PLACES LIKE %AST !FRICA AND +YRGYZSTAN NEWSPAPERS AND ON NATIONAL TELEVISION BROADCASTS 4HEY LANDED A STRING OF BIG STORIES ARE YOUNG AND SO WAS MY STAFF OF REPORTERS v SAID #ALO A VETERAN TELEVISION NEWS PRODUCER ABOUT PRIVACY AND SECURITY IN 4HE .EW 9ORK 4IMES AND THE !SSOCIATED 0RESS AS WELL AS ON h)NSTEAD OF HAVING THAT 4ED +OPPEL CONVERSATIONˆ@9OUNG MAN WHERE ARE YOU FROM AND THE 0"3 .EWS(OUR WITH *IM ,EHRER AND #..S !NDERSON #OOPER — 4HE #OLUMBIA HOW DO YOU FEEL ˆTHESE WERE  YEAR OLDS LOOKING AT EACH OTHER ACROSS A CULTURAL DIVIDEv FELLOWS FOLLOWED THE MONEY TRAIL FROM THE POST HASTE CREATION OF THE $EPARTMENT OF (OMELAND 3ECURITY .ORTHWESTERNS ,AURA -C'ANN MADE HEADLINES WITH AN EXPOS£ ON &ROM .EWS TO .EWSWEEK HOW THE &") WAS SIFTING THROUGH COLLEGE STUDENTS lNANCIAL AID RECORDS /THER FELLOWS +ATIE #ONNOLLY A FELLOW FROM (ARVARD WAS ON THE TEAM THAT JOURNEYED TO 3OUTH +OREA TO REPORT ON HOW EFFORTS TO DOWNSIZE AND TRANSFORM THE 53 MILITARY WERE PLAYING OUT ON THE PENINSULA h"OB #ALO REALLY EMPHASIZED INNOVATION TO US v SHE SAID h4HAT WAS IN THE FOREFRONT OF OUR MINDS HOW DO WE TELL THE STORY IN A WAY THAT 4HE .EW 9ORK 4IMES WOULDNT v #ONNOLLY A TRADE POLICY WONK FROM !USTRALIA WASNT THINKING ABOUT JOURNALISM WHEN SHE ENROLLED AT THE +ENNEDY 3CHOOL "UT SHE CAUGHT THE BUG FROM .EWS LANDED A JOB AT .EWSWEEK AND SPENT ALL OF  ON THE CAMPAIGN TRAIL COVER ING *OHN -C#AIN #ONNOLLY NOW A POLITICAL REPORTER IN .EWSWEEKS 7ASHINGTON BUREAU SAID h) CAME BACK FROM .EWS THINKING @4HIS IS THE COOLEST JOB EVER 9OU GET TO TALK TO INTERESTING PEOPLE AND LEARN ABOUT FASCINATING TOPICS AND GO TO REALLY COOL PLACESv 3HE ALSO LEARNED HOW TO hCRAFT AN INTERESTING NARRATIVE OUT OF A BORING POLICY TOPIC LIKE MILITARY TRANSFORMATION)T WAS ACTUALLY THE KNOWLEDGE COMPONENT THAT HAS BEEN THE MOST USEFUL FOR ME BECAUSE ) AM A PRINT JOURNALIST NOW NOT A MULTIMEDIA JOURNALIST !LL THE STUFF ) LEARNED WAS FUN AND GREAT BUT ) HAVENT HAD TO USE A VIDEO CAMERA OR &LASH OR ANYTHING LIKE THAT SINCEv !LIZA .ADI AND #ERISSA 4ANNER WHO FOLLOWED THE ROCK BAND (ELLO $AVE ON A 53/ TOUR ACROSS THE -IDDLE %AST BECAME 46 NEWS PRODUCERS AT $ATELINE ."# AND #URRENT 46 .ADI SAID h.EWS WAS A FANTASTIC OPPORTUNITY TO GO BEYOND WHAT WE LEARNED IN !N EARLY VERSION OF THE .EWS HOMEPAGE FOR  GRAD SCHOOL TAKE RISKS IN OUR STORYTELLING EXPERIMENT IN OUR STYLE AND BRAND A TYPE OF

 \ A WAY FORWARD A WAY FORWARD \  JOURNALISM THATS RAW INTIMATE AND TRANSPARENTv 4ANNER SAID THE EXPERIENCE ALLOWED HER hTO DEVELOP MY OWN DISTINCT VOICE AND BRAND OF STORYTELLINGv 3HE ADDED h4HE FACT THAT !NDERSON #OOPER — AIRED MY DOCUMENTARY THE MONTH ) ENTERED THE JOB MARKET LOOKED PRETTY FRIGGIN HOT ON MY RESUM£ v SAID 4ANNER !LTHOUGH THE LIBERTY VS SECURITY STORIES IMPRESSED MAINSTREAM MEDIA EDITORS AND PRODUCERS THOSE SAME PACKAGES ELICITED A COLLECTIVE HO HUM FROM THE INTERNET AVANT GARDE /NE SUCH VERDICT CAME FROM -ARK 'LASER EXECUTIVE EDITOR OF -EDIA3HIFT A 0"3 BLOG AND #/..%,, WEB SITE THAT BILLS ITSELF AS h9OUR 'UIDE TO THE $IGITAL -EDIA 2EVOLUTIONv 'LASER OPINED IN !UGUST  h&ROM WHAT )VE SEEN SO FAR THE FELLOWS HAVE DONE SOME GREAT INVESTIGA

TIVE WORK ON TOPICS SUCH AS DIGITAL DATA TRAILS AND LIFE IN THE MILITARY ABROADˆBUT ) WONDER #(2)34/0(%2 5NIVERSITY OF -ARYLAND .EWS  &ELLOWS 3HAUNA -ILLER AND !NDREW 3MITH 2 PREPARE TO VIDEOTAPE AN WHETHER THEY ARE DOING REALLY CUTTING EDGE INNOVATIVE WORK THAT WILL LIVE ON BEYOND THE INTERVIEW WITH 2ICH AND -ALYNDA -ADZEL , ON THE TOPIC OF INTERRACIAL MARRIAGES IN THE COMMON ROOM OF A ANNUAL PROGRAMv 4HE mEDGLING .EWS WEB SITE HE ADDED WAS hCLUNKYv CONDOMINIUM IN #OLUMBIA -ARYLAND 0ATRICIA $EAN ASSOCIATE DIRECTOR OF THE 53# JOURNALISM SCHOOL SAID THE WORK THAT PRODUCED A h-ORAL #OMPASS v A ROULETTE WHEEL LIKE WEB GRAPHIC THAT SPUN OUT ANSWERS lRST SUMMER hWASNT AS MULTIMEDIA BECAUSE THE WORLD WASNT AS MULTIMEDIA THENv #ALO TO WHERE NINE MAJOR RELIGIONS STOOD ON QUESTIONS OF SEX AND MORALITY 4HEIR h'OD 3EX OBSERVED h7E SHOWED WE WERE CAPABLE OF DOING MATURE REPORTING THAT WOULD BE VALUED AND &AMILYv PACKAGE ALSO MAPPED STATES WITH THE FEWEST ABORTIONS )DAHO THE MOST NATIONALLY AND LOCALLY 7HERE WE DIDNT SUCCEED WAS HAVING THOSE PEOPLE FOCUSED ON THE DIVORCES !RKANSAS AND OTHER VALUES LADEN DISTINCTIONS 53# FELLOWS FOLLOWED SEEKERS DIGITAL FUTURE SAYING @7OW
9OU BLEW OUR MINDSv OF SPIRITUALITY OFF BEATEN PATHS TO -OUNT 3HASTA AND TO A DOME IN THE #ALIFORNIA DESERT WHERE TOURISTS LIE DOWN TO LISTEN TO SOOTHING hSYMPHONIESv PLAYED ON CRYSTAL BOWLS 2ELIGION IN !MERICAˆAND 4ATTOOS -EDIA3HIFTS 'LASER SAID .EWSS WEB SITE AND MULTIMEDIA WERE MUCH IMPROVED )N EACH OF THE FOLLOWING THREE SUMMERS THE .EWS STORIES WOULD BE PRESENTED IN IN  AND HE APPLAUDED THE REPLACEMENT OF hTHE TRADITIONAL OBJECTIVE JOURNALISM EVER DEEPER AND MORE COMPLEX MULTIMEDIA PACKAGES DESIGNED TO ATTRACT EYES ON THE WEB STRUCTUREWITH A MORE PERSONAL TONE AND NARRATIVEv "UT HE SAID hTHERES STILL THE NAG "UT AS THE WORK MOVED CLOSER TOWARD THE CUTTING EDGE IT ALSO BECAME HARDER FOR NEWSPA GING PROBLEM OF FELLOWS TRYING TO ENGAGE ONLINE COMMUNITIES IN A SUBJECTˆAND THEN PERS AND NETWORKS TO RUN THE STORIES OR EVEN ADAPT THEM FOR THEIR WEB SITES 4HE RELIGION ABANDONING THE PROJECT AS THEY LEAVE THE PROGRAM EACH FALLv TOPIC THAT THE DEANS CHOSE FOR  WASNT ONE hTHAT LENT ITSELF TO BREAKING BIG STORIES v 7ITH THE WIDE OPEN RACE FOR THE 7HITE (OUSE AND THE LIKELIHOOD THAT THE $EMO SAID -ERRILL "ROWN .EWSS lRST EDITORIAL DIRECTOR hBUT IT DID LEND ITSELF TO CREATIVE CRATS STANDARD BEARER WOULD BE EITHER THE lRST !FRICAN !MERICAN OR THE lRST FEMALE MULTIMEDIA STORYTELLING AND WE DID A WAY BETTER JOB AT THAT IN YEAR TWOv 4RAFlC TO THE NOMINEE THE DEANS CHOICE OF THE ELECTIONS AS THE TOPIC FOR  WAS AN OBVIOUS ONE .EWS WEB SITE TRIPLED TO THREE MILLION PAGE VIEWS "UT IT POSED A NEW CHALLENGE WITH THE BLANKET COVERAGE IN THE MAJOR MEDIA IT WOULD BE /NE -EDILL FEATURE PRACTICALLY WENT VIRAL A MULTIMEDIA LOOK AT TATTOOED #HRISTIAN HARD FOR THE FELLOWS TO GET A WORD IN EDGEWISE WITH THEIR REPORTING #OLUMBIA JOURNALISM ROCK FANS WHO ADVERTISE THEIR BELIEFS WITH VIVID BODY ART &ELLOWS "RAD &LORA AND "EN DEAN .ICHOLAS ,EMANN DEFENDS THE CHOICE h! NATIONAL ELECTION IS A HUGE HUGE HUGE (ELFRICH FOUND THEIR SUBJECTS AT #ORNERSTONE AN ANNUAL RELIGIOUS CONCERT AND HAPPENING THING v HE SAID AND MANY RACES AND ISSUES BELOW THE TOP OF THE TICKET ARE INADEQUATELY ON  ACRES OF FARMLAND IN CENTRAL )LLINOIS -EDILLS -RINALINI 2EDDY EVENTUALLY GOT A COVERED h-Y THOUGHT WAS LETS NOT BE PERVERSE AND NOT COVER THIS VERY IMPORTANT AND FREELANCE FOLLOW UP FEATURE IN 4HE .EW 9ORK 4IMES ON HER STORY ABOUT HOW TELEVISION SIT CONSEQUENTIAL ELECTION THAT ALL OUR STUDENTS ARE DYING TO WRITE ABOUTˆBUT LETS NOT SEND COMS WERE SHATTERING STEREOTYPES ABOUT -USLIMS WITH SERIES LIKE #ANADAS ,ITTLE -OSQUE THEM TO COVER THE $EMOCRATIC .ATIONAL #ONVENTION EITHERv "UT WEB TRAFlC SLUMPED ON THE 0RAIRIE AND A 53 SHOW !LIENS IN !MERICA #OLUMBIAS FELLOWS JOURNEYED TO )NDIA FEW STORIES FOUND A SECOND LIFE ELSEWHERE AND A PARTNERSHIP WITH .ATIONAL 0UBLIC 2ADIO OVER SPRING BREAK WITH PROFESSOR AND RELIGION WRITER !RI 'OLDMAN AND RETURNED TO EXAM YIELDED LITTLE !GAIN MOST STORIES WERE GEARED FOR THE WEB WHICH MADE THEM HARDER FOR INE HOW IMMIGRANTS WERE lNDING WAYS TO PRACTICE THEIR FAITHS IN !MERICA FROM "UD TRADITIONAL MEDIA TO PICK UP h4HE BIGGER COMMITMENT YOU MADE TO INNOVATION THE DHISTS AND "AHAI TO THE -ANDEANS ADHERENTS OF AN ANCIENT 'NOSTIC RELIGION "ERKELEY HARDER IT WAS TO DISTRIBUTE A LOT OF STORIES BECAUSE YOU STOPPED DOING TRADITIONAL NUGGETS

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OF CONTENT v SAID #ALO h7E WERENT PRODUCING TELEVISION SEGMENTS PER SE %VERYTHING %XPERIMENT!S!S)T)T(APPENS(APPENS

WAS CROSS PLATFORM LINKED TOGETHER AND INTEGRATED INTO THE WEB 9OU COULD DO QUALITY *ODY "RANNON NATIONAL DIRECTOR OF .EWS EXHORTED THIS YEARS  FELLOWS TO CHRONICLE THEIR WORK IN WORK BUT IT WASNT AS EASILY PARCELED OUT TO MAINSTREAM MEDIA PARTNERSv !ND TO #ALO PROGRESS THROUGH BLOGS 4WITTER VIDEO AUDIO AND CONTRIBUTIONS TO A .ING A DIGITAL BULLETIN BOARD FOR THESE PUSHING FORWARD ON THAT FRONT WAS MORE IMPORTANT hTHAN GETTING OUR HEADS PATTED BY hNEXT GEN JOURNALISTSv  (ERE ARE VIGNETTES FROM THOSE BLOGS AS WELL AS THEIR RESPONSES TO QUESTIONS POSED BY MAINSTREAM MEDIAv E MAIL BY #HRISTOPHER #ONNELL

*%..)&%2 7!2$ 3YRACUSE 5NIVERSITY %XPANDING AND %XTENDING THE )NITIATIVE *ENNIFER 7ARD IS A TRIATHLETE FOODIE AND ASPIRING REPORTER FROM 7INNIPEG #ANADA )N A VIDEOBLOG LAST 4HE FUNDERS AND THE FOUNDING DEANS ALWAYS PLANNED TO BRING OTHER TOP JOURNALISM WINTER SHE LIKENED THE .EWS EXPERIMENT TO PREPARATIONS FOR A DIFFICULT RACE 3PEAKING OVER SOFT MUSIC AND SCHOOLS INTO THE INITIATIVE "ERKELEY WAS THE LONE PUBLIC UNIVERSITY IN THE ORIGINAL GANG OF A SLIDESHOW OF HER WARMING UP IN THE SNOW 7ARD SAID h) LOOK AT IT AS IF WE ARE A BUNCH OF PEOPLE NEW TO THE lVE 3IX OF THE SEVEN ADDED FOR THE SECOND PHASE WERE LARGE PUBLIC INSTITUTIONS !RIZONA SPORT OF RUNNING 7ERE TRYING TO FIGURE OUT WHICH SHOES TO BUY WHAT THE PROPER FORM IS THE PACE THATS RIGHT 3TATE 5NIVERSITY !35 AND ITS 7ALTER #RONKITE 3CHOOL OF *OURNALISM AND -ASS #OM FOR EVERYONE) DEFINITELY FEEL A BIT OF THAT SAME TREPIDATION AND EXCITEMENTv MUNICATION NEWLY ENSCONCED IN DOWNTOWN 0HOENIX WERE TO BECOME THE NEW BASE OF 7ARD AND FELLOW -ARY "UTTOLPH A PHOTOGRAPHER AND ENVIRONMENTALIST SPENT WEEKS IN .IXA -ISSOURI AN OPERATIONS FOR .EWS "ERKELEY HAD BEEN THE ADMINISTRATIVE BASE FOR THE lRST THREE hEVANGELICAL EPICENTERv AND %AGLE #OLORADO A hBOOM TOWNv PURSUING STORIES ABOUT TEENS AND TECHNOLOGY 4HE PAIR EXPLORED HOW THE EVANGELICAL CHURCH CULTURE MET TECHNOLOGY IN .IXA !LL THE CHURCHES THEY VISITED SUMMERS  #ALO AND !35 DEAN #HRISTOPHER #ALLAHAN CRAFTED A PROPOSAL IN  THAT HAD WEB SITES AND ONE PASTOR TOOK TEXT MESSAGES FROM CONGREGANTS DURING SERVICES SECURED AN  MILLION COMMITMENT FROM #ARNEGIE #ORPORATION AND THE +NIGHT &OUN -AY  /UR DAYS IN THIS PERSISTENTLY SUNNY TOWN HAVE BEEN SPENT MEETING PASTORS VISITING DATION TO SUPPORT THE EXPANSION OF .EWS AND TO EXTEND THE EXPERIMENT FOR THREE MORE SCHOOLS AND BARGING IN ON YOUTH EVENTS ,AST NIGHT WE WERE INVITED INTO THE HOME OF ONE OF THE YEARS 4HEY ARGUED THAT THE CASE FOR IT WAS STILL COMPELLING AREA YOUTH PASTORS WHERE WE PROMPTLY DERAILED THEIR DISCUSSION ON THE 'OSPEL OF ,UKE 4HE )NITIATIVE SOUGHT TO ADDRESS CENTRAL ISSUES AT THE INTERSECTION OF PUBLIC JOURNALISM )N %AGLE #OLORADO 7ARD VOICED FRUSTRATION ABOUT HITTING DEAD ENDS AND COMING UP EMPTY IN THEIR SEARCH AND JOURNALISM EDUCATION !MONG THOSE ISSUES WERE THE DISCONNECT BETWEEN TRADITIONAL h4HATS WHATS HARD ABOUT THIS PROJECT YOU CAN HAVE  INTERESTING CONVERSATIONS AND YET NOT A SINGLE COM PELLING STORY IDEA WILL EMERGEv "UT THEY ALSO WERE MET WITH KINDNESS AND HELP FROM FORMER STRANGERS h)TS JOURNALISM AND MILLIONS OF YOUNGER !MERICANS A GENERAL MALAISE AND UNCERTAINTY INSIDE AMAZING HOW PEOPLE START CARING ABOUT WHAT TWO RANDOM JOURNALISTS ARE DOING IN THEIR TOWNv THE PROFESSIONAND THE EXTREME DISTURBANCES IN THE MEDIA INDUSTRY DUE TO QUICKENING

TECHNOLOGICAL CHANGE 4HERE WAS ALSO A NOTION THAT AMONG THE NATIONS TOP GRADUATE SCHOOLS -!52! 7!,: #OLUMBIA 5NIVERSITY OF JOURNALISM THERE WAS A WINDOW OF OPPORTUNITY TO LEAD THEY POSSESSED AN ALREADY BUILT 7ALZ FOCUSED ON MULTIMEDIA REPORTING WHILE EARNING A MASTERS DEGREE (ER .EWS TEAM TRAVELED TO INFRASTRUCTURE FOR MEDIA PRODUCTION A CADRE OF THE NATIONS MOST TALENTED YOUNG REPORTERS -INNESOTA TO LOOK AT THE GROWTH OF ETHNIC CHARTER SCHOOLS 3HE RESPONDED BY E MAIL TO A QUESTION ABOUT AND FACULTY MEMBERS ALL TOO AWARE OF THE PARLOUS STATE OF !MERICAN JOURNALISM BALANCING INNOVATION AND GOOD JOURNALISM 4HE .EWS EXPERIMENT THEY SAID hCOULD OFFER SOLUTIONS AND STRATEGIES TO AN ) DONT BELIEVE THAT MOST INNOVATIONS HAVE COME BECAUSE SOMEONE WANTED TO BE hINNOVATIVEv;4HEY= COME ABOUT BECAUSE SOMEONE IS TRYING TO SOLVE A PROBLEM BECAUSE THEY INCREASINGLY JITTERY PROFESSION v WHILE AT THE SAME TIME ALLOWING THE JOURNALISM SCHOOLS WANT TO DO SOMETHING THAT THEY CANT DO RIGHT NOW 3OMEONE WANTED AN EASIER WAY TO SHARE TO IMPROVE THEIR CURRICULA 4HEY SAID .EWS WHICH HAD GOTTEN BY WITH A PART TIME VIDEOS AND NOW WE HAVE 9OU4UBE 3OMEBODY ELSE WANTED AN EASIER WAY TO FIND OUT WHO THE DIRECTOR IN ITS lRST TWO YEARS WOULD HIRE A FULL TIME DIRECTOR AND WEB SITE PROGRAMMER TO CUTE GIRL IN HIS CALCULUS CLASS WAS AND MEET HER AND NOW WE HAVE &ACEBOOK /F COURSE THOSE TURN THE EXPERIMENT INTO hA LIVE VIBRANT YEAR ROUND ENTERPRISEv WITH hA NATIONALLY RECOG THINGS HAVE EXPANDED FAR BEYOND THAT AS PEOPLE FIGURED OUT THEY COULD USE THOSE TOOLS FOR OTHER NIZED NEWS SITEv 7HILE EACH SCHOOL AND DEAN WOULD RETAIN AUTONOMY OVER ITS WORK THE PURPOSES BUT THE CORE OF THE INNOVATION WAS FIGURING OUT A WAY TO SOLVE A PROBLEM NATIONAL COORDINATOR hWOULD SERVE AS THE EDITORPUBLISHER OF THE OVERALL SITEv AND SEEK TO )M NOT SURE THAT .EWS HAD A SPECIFIC ENOUGH PROBLEM THAT WE WANTED TO SOLVE OR PROCESS WE WANTED TO IMPROVE;4=HE MOST CONCRETE GOAL ) HAD WAS TO DO GREAT JOURNALISM AND TELL THE FOSTER CLOSER COLLABORATION AND A MORE hCOHESIVEv PRODUCT STORIES IN COMPELLING WAYS USING MULTIPLE MEDIUMS AND NEW TOOLS #ALLAHAN TURNED TO *ODY "RANNON A VETERAN EDITOR AT -ICROSOFTS MSNCOM 53!

4ODAYCOM AND WASHINGTONPOSTCOM TO lLL THOSE SHOES "RANNON ALSO HAD ACADEMIC 3!2! 0%!#( 5NIVERSITY OF .ORTH #AROLINA CREDENTIALS HAVING EARNED A 0H$ AT THE 5NIVERSITY OF -ARYLANDS -ERRILL 3CHOOL WITH 3ARA 0EACH WAS AN ENVIRONMENTAL ACTIVIST BEFORE RETURNING TO HER ALMA MATER FOR A MASTERS DEGREE IN JOUR #ONTINUED ON PAGE  #ONTINUED ON PAGE 

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NALISM 3HE DOUBLED AS REPORTER AND EDITOR IN CHIEF FOR 5.#S PROJECT LOOKING AT HOW THE COUNTRY CAN SLAKE ITS WELL AND SENT ME A WARNING ;4HE WARNING h9OU ARE ENGAGING IN BEHAVIOR THAT MAY BE CONSIDERED GROWING THIRST FOR ENERGY 0EACH FIRST WROTE AN INTRODUCTORY BLOG TITLED h0OWERING THE JOURNALISM OF THE FUTUREv ANNOYING OR ABUSIVE BY OTHER USERSv= 7ELCOME TO AN EXPERIMENT 4HIS SUMMER )M WORKING WITH A TEAM OF REPORTERS TO DEVELOP (UETING EXPRESSED A WISH THAT &ACEBOOK HAD A WAY OF ALLOWING REPORTERS TO TROLL FOR WILLING SOURCES FOR STORIES NEW WAYS OF TELLING STORIES ONLINE 5NFORTUNATELY THAT WONDERFUL &ACEBOOK WORLD DOES NOT EXIST AND BECAUSE MY INNOCENT BE (OW CAN WE INVOLVE OUR AUDIENCE (OW CAN WE BE MORE TRANSPARENT (OW CAN AUDIO VIDEO HAVIOR WAS DEEMED AS POTENTIALLY @ANNOYING OR ABUSIVE  ) WAS SENT BACK TO SQUARE ONEBEGGING  $ GRAPHICS AND &ACEBOOK APPLICATIONS EXPAND THE REACH AND POWER OF OUR STORIESˆOR BECOME FRIENDS FOR HELP 3AD DAY THE STORIES THEMSELVES7E WELCOME YOU AS A FELLOW EXPERIMENTER IN THE JOURNALISM OF THE FUTURE !.$2%7 "524/. AND 0(), 4%.3%2 3YRACUSE 5NIVERSITY "2!$ (/2. 3YRACUSE 5NIVERSITY .O FELLOWS POSTED ONLINE MORE OF THEIR ADVENTURES AND MISHAPS THAN 3YRACUSE UNDERGRADUATES 0HIL "RAD (ORN ENROLLED IN GRADUATE SCHOOL WITH EXPERIENCE AS A DOCUMENTARY FILMMAKER (IS FIRST VIDEO BLOG 4ENSER AND !NDREW "URTON !T A SOAPBOX DERBY IN (OPKINSVILLE +ENTUCKY 4ENSER GOT CLIPPED BY A YOUNG RACER FOR .EWS SHOT ON A SNOWY 3YRACUSE STREET LAST WINTER USED MUSIC CUTAWAYS AND SPLIT SCREENS AND MADE WHO NEGLECTED TO APPLY THE BRAKES (E TOPPLED HEADFIRST TO THE GROUND UNCONSCIOUS AS %-4S RUSHED TO HIS CLEVER USE OF QUESTIONS WRITTEN ON SCRAPS OF PAPER AS STORYBOARDS AID "URTON 4WITTERED UPDATES FROM THE SCENE AND THE HOSPITAL EMERGENCY ROOM 4HIS PROJECT IS THE FUTURE OF JOURNALISM RIGHT 3O WHAT ARE WE DOING 7ERE DOING YOUTH PSTENSER SURVIVES TO TELL THE TALE OF A SOAPBOX DERBY GONE BADˆIS RESPONSIVE  TALKING TO AND TECHNOLOGY7HAT DOES IT MEAN TO LIVE A MODERN LIFE 3OME SORT OF PERSONAL )NTERNET DEVICE DOCTORS PHOTO VIDEO TO COME ATTACHED TO YOUR HIP ALL THE TIME !ND WHAT DOES IT MEAN TO BE ABLE TO SEE AND TALK TO PEOPLE 3OON THERE WAS A BLOG TITLED h"ECOMING THE .EWSv SHOWING THE RACE FROM TWO VIDEO CAMERAS AND ON OTHER CONTINENTS (OW DOES THAT CHANGE THE WAY PEOPLE LIVE /FTEN IN STUDENT PROJECTS THE 4ENSERS FRIGHTENING TUMBLE IN SLO MO FROM "URTONS  BROADER WORLD DOESNT CARE ABOUT THEM -Y HOPE IS THAT WE CAN CREATE SOMETHING THAT PEOPLE 4ENSER AND "URTON HIT PAY DIRT IN AN /REGON BEACH TOWN ,INCOLN #ITY WHEN THEY FOUND A TEENAGER NAMED ACTUALLY WANT TO BE PART OFAND SOMETHING THAT TOUCHES HEARTS +AITY #URRY WHO CHRONICLES HIGH SCHOOL LIFE IN A COLORFUL CARTOON BLOG SHE CALLS &RANKENSTEINBECK 4HEY QUICKLY (ORN AND -ELISSA 2OMERO WENT TO %L -IRAGE !RIZONA A TOWN WITH A LARGE IMMIGRANT POPULATION AND POSTED ON THE 3YRACUSE .EWS WEB SITE WWWYOUNGANDTHEWIRELESSCOM A hSNEAK PREVIEWv OF THEIR VIDEO VISITED A FAMILY OF TEN WHO SHARED A SINGLE LAPTOP COMPUTER (ORN LET THE CAMERA ROLL FOR TWO HOURS AS KIDS ON +AITY #URRY 4HEN LIFE INTIMIDATING ART 4ENSER AND "URTON TURNED UP IN A PANEL IN #URRYS NEXT CARTOON WITH AND PARENTS CYCLED ON AND OFF THE LAPTOP 4ENSER WEARING EARPHONES WIELDING A BOOM MIKE AND BALANCING A LAPTOP AND "URTON HOLDING A CAMERA AND *UNE  %L -IRAGE 7OE UNTO YOU IF YOU EVER DECIDE TO SET UP A VIDEO CAMERA IN A ROOM FULL SAYING h4HIS IS JUST SO COOL 9OURE TAKING COMMUNICATION TO THE MOST PRIMITIVE LEVELˆIMAGES 4HAT GOES BACK OF KIDS UNDER  YEARS OLD) HAD TO SAY @'ET AWAY FROM THE CAMERA
 ABOUT EVERY  MINUTES !LL TO HIEROGLYPHICS 9ET YOURE COMBINING THAT WITH TECHNOLOGY TO MAKE IT ACCESSIBLE AND MODERNv THE POKING AND PRODDING OF THE POOR CAMCORDER ) THINK SOMEONE EVEN KISSED THE LENS "UT WHEN ) SAT DOWN TO EDIT THE TAPE IT WASNT THE TYPING AND THE -Y3PACING AND THE CLICKETY CLACKETING THAT 3(!2/. -##,/3+%9 #OLUMBIA 5NIVERSITY MADE THIS VIDEO WHAT IT IS )TS THE KIDS4HANK GOD THEY DIDNT LISTEN TO ME -ORE THAN A FEW .EWS FELLOWS HAVE WORKED AS PROFESSIONAL JOURNALISTS USUALLY FOR A FEW YEARS DI )N ANOTHER BLOG (ORN TOLD OF MEETING A  YEAR OLD WHO hHAS GONE DIGITAL NATIVEv SINCE MOVING TO RECTLY OUT OF COLLEGE BEFORE ENROLLING IN GRADUATE SCHOOL TO LEARN NEW SKILLS AND ADVANCE THEIR CAREERS 3HARON !RIZONA FROM -EXICO FIVE YEARS AGO -C#LOSKEY FOLLOWED A DIFFERENT PATH TO JOURNALISM SCHOOL AND .EWS 3HE IS SWITCHING CAREERS AFTER A 7HEN ) TOLD HIM AND HIS FAMILY ABOUT 3KYPEˆTHINKING ) WAS BEING ALL -R #UTTING %DGE ST QUARTER CENTURY AS A LAWYER HANDLING COMMERCIAL AND CONSUMER LITIGATION INCLUDING A STINT AS A DEPUTY STATE #ENTURY -ANˆAS A WAY TO KEEP IN TOUCH WITH FAMILY IN -EXICO ,UIS PULLED OUT HIS I0OD 4OUCH ATTORNEY GENERAL IN .EW *ERSEY ! DEFT WRITER -C#LOSKEY SAW .EWS AS AN OPPORTUNITY TO HONE NOT ONLY AND TYPED IN hS K Y P Ev SO HE COULD REMEMBER TO DOWNLOAD THE PROGRAM LATER REPORTING AND STORY TELLING SKILLS BUT TO ACCELERATE HER OWN ADJUSTMENT TO THE )NTERNET AGE .EWS SHE SAID hBRINGS ME AND PEOPLE LIKE ME INTO THE ST CENTURYv *%.. (5%4).' 5NIVERSITY OF -ISSOURI #OLUMBIA AT 5.# .EWS h) COME FROM A GENERATION THAT JUST READS NEWSPAPERS AND IS STILL VERY PAPER ORIENTED ) SEE THE BENEFIT ! PERENNIAL CHALLENGE FOR JOURNALISTS IS FINDING REAL PEOPLE TO ILLUSTRATE THEIR STORIES 4WO !RIZONA 3TATE OF TRYING TO CHANGE THE VIEWING HABITS OF MY GENERATION v SHE EXPLAINED !LREADY SHE HAS CHANGED HER OWN 5NIVERSITY FELLOWS PURSUING A STORY ON UNDOCUMENTED IMMIGRANTS WHO ENLIST IN THE MILITARY FOUND SUCH A &IVE NEWSPAPERS USED TO LAND ON -C#LOSKEYS DRIVEWAY IN 2ED "ANK .EW *ERSEY h7E HAD THE STATE AND LOCAL FAMILY USING 4WITTER THE SOCIAL NETWORKING TOOL THAT ALLOWS USERS TO SEND MESSAGES WORLDWIDE IN BURSTS OF PAPERS AS WELL AS THE 7ALL 3TREET *OURNAL AND .EW 9ORK 4IMES ) STOPPED THAT .OW ) GO ONLINE AND READ MOST OF  CHARACTERS OR ABOUT  WORDS MY NEWS THERE ) STILL GET THE 4IMES DELIVERED ON THE WEEKEND BUT THE REST OF THE TIME ) USED THE THING THEY CALL *ENN (UETING A 5NIVERSITY OF -ISSOURI GRADUATE STUDENT AND .EWS FELLOW AT 5.# TRIED TO REPLICATE THE 4IMES 2EADER ) DOWNLOAD THE PAPER BEFORE LEAVING THE HOUSE AND FLIP THROUGH IT ON THE TRAIN INTO THE CITYv THEIR SUCCESS ON &ACEBOOK 3HE WAS IN FOR A SURPRISE WHEN SHE SENT A STRING OF MESSAGES TO STRANGERS !ND HAS SHE CAUGHT UP WITH CLASSMATES WHO GREW UP WITH COMPUTERS AND WERE ALREADY AT EASE WITH THE )T DIDNT TAKE ME LONGTO DISCOVER HOW EASY IT IS TO SNOOP AROUND ON &ACEBOOK(ONESTLY NEW TECHNOLOGICAL DEMANDS OF THE JOB THIS DID MAKE ME FEEL A BIT LIKE A CREEPER !ND APPARENTLY &ACEBOOK THOUGHT ) WAS A WEIRDO AS h)T DEPENDS ON WHO YOU ASK v -C#LOSKEY SAID WITH A LAUGH h)M BETTER THAN ) WASv

 \ A WAY FORWARD A WAY FORWARD \  #ONTINUED FROM PAGE  3CHOOL 3TEVE $AVIS THE CHAIR OF NEWSPAPER AND ONLINE JOURNALISM AND .EWS EXECU A DISSERTATION THAT EXAMINED ONLINE JOURNALISM BY MAJOR MEDIA 4HE DEANS CHOSE THE TIVE DIRECTOR CONFESSED IN A TELEPHONE INTERVIEW A FEW WEEKS FROM THE lNISH LINE TO CHANGING 53 DEMOGRAPHIC TAPESTRY AS THE TOPIC FOR  AND #ALLAHAN AND "RAN FEELING THAT hWE PROBABLY DIDNT PUSH THE ENVELOPE ENOUGH;AND= ENDED UP BEING A LITTLE NON SOUGHT TO GET THE EIGHT INCUBATORS OFF TO A FASTER START BY BRINGING  FELLOWS AND MORE TRADITIONAL THAN WE WANTEDv )N HINDSIGHT HE SAID 3YRACUSE ASKED ITS FELLOWS TO DO A SCORE OF ADVISERS TO 0HOENIX IN EARLY !PRIL TO SHARE IDEAS AND BE TUTORED IN DIGITAL TOO MUCH AS THEY WENT OUT TO  PROTOTYPICAL COMMUNITIES THAT THE #HRISTIAN 3CIENCE STORYTELLING TECHNIQUES -ONITOR HAD EARLIER SELECTED FOR ITS h0ATCHWORK .ATIONv REPORTING PROJECT .EWHOUSE STUDENTS REGULARLY GO ON REPORTING TRIPS AROUND CENTRAL .EW 9ORK DURING THE SCHOOL YEAR h.EWS .EEDS TO 'O &AR "EYOND 4HATv BUT .EWS WAS LIKE NO OTHER ASSIGNMENT $AVIS SAID h4HEY WERE VERY EXCITED ABOUT IT )N THE TRADITION OF +NIGHTS %RIC .EWTON WHO PUCKISHLY TOLD A .EWS GATHERING TO TACKLE A STORY AS A TEAM AND SPREAD OUT AROUND THE COUNTRY 0ART OF THE WHOLE .EWS IN  THAT THEIR TASK WAS hTO THINK ABOUT NEW FORMS OF TRUTH TELLINGIN A TOTALLY THING IS TO HAVE ;THAT= EXPERIENCE AND DO SOMETHING THAT YOU OTHERWISE WOULDNT HAVE NEW TECHNOLOGICAL ERA AND CREATE SOME INNOVATIONS THAT WILL HELP KEEP THE HUMAN THE OPPORTUNITY TO DOv RACE FROM DESTROYING ITSELF .O PRESSURE v #ALLAHAN TOLD THE FELLOWS THAT THEY hREALLY NEED TO DREAMv "UILDING A h0IECE OF THE &UTUREv h)F WHAT YOU ACCOMPLISH AT THE END OF THE SUMMER IS HAVING PRODUCED FANTASTIC STO .EWS HAS SERVED AS A SPRINGBOARD INTO THE PROFESSION FOR MANY &ORMER FELLOWS RIES THAT ARE REALLY INTERESTING AND REALLY IMPORTANT AND REALLY MATTER AND HAVE NEVER BEEN CAN BE FOUND AT MAJOR NEWS ORGANIZATIONS !0 .EWS(OUR WITH *IM ,EHRER .EWSWEEK TOLD BEFORE AND YOU GET THEM PUBLISHED IN THE 7ASHINGTON 0OST OR 4HE .EW 9ORK 4IMES OR AS WELL AS START UPS "RAD &LORA THE LEAD REPORTER ON -EDILLS #HRISTIAN TATTOO PROJECT THE ,OS !NGELES 4IMESˆIF THATS WHAT WE ACCOMPLISH THIS SUMMER WE FAIL 7E FAIL MISER IS THE FOUNDER EDITOR AND PUBLISHER OF 4HE 7INDY #ITIZEN A FREE ONLINE NEWS SITE THAT ABLY v HE SAID h.EWS NEEDS TO GO FAR BEYOND THATv AGGREGATES LOCAL #HICAGO NEWS AND ENCOURAGES #HICAGOANS TO SUBMIT THEIR OWN STORIES )N AN INTERVIEW #ALLAHAN EXPLAINED h7HAT ) WAS TRYING TO GET ACROSS IN A NOT SO VIDEOS AND PHOTOS AND RATE WHAT INTERESTS THEM MOST &LORA SAID HIS SITE HAS ATTRACTED SUBTLE WAY WAS THAT THIS PROJECT NEEDS TO BE MORE THAN GREAT JOURNALISM DONE IN A TRADI   VISITORS A MONTH h4HERES LOTS OF TALK ABOUT THE FUTURE OF JOURNALISM v HE SAID TIONAL WAY BECAUSE THE REALITY IS THAT #ARNEGIE #ORPORATION AND THE +NIGHT &OUNDATION h)M ACTUALLY BUILDING A LITTLE PIECE OF THIS FUTURE HERE IN #HICAGOv COULD TAKE THOSE RESOURCES AND INVEST THEM IN 4HE .EW 9ORK 4IMES OR ."# .EWS OR THE ,AURA -C'ANN WHO EXPOSED THE &")S SNOOPING THROUGH STUDENT lNANCIAL AID RECORDS 7ASHINGTON 0OST OR 4IME MAGAZINE TO DO GREAT JOURNALISM 4HIS NEEDS TO BE SOMETHING IS EDITOR OF THE 7ASHINGTON )NDEPENDENT AN ONLINE INVESTIGATIVE NEWS SITE 3HE CALLED MOREv 4HAT SOMETHING MORE HE ADDED hIS TAKING ADVANTAGE OF AN INCREDIBLE SMART .EWS hTHE MOST IMPORTANT PART OF MY FORMAL JOURNALISM EDUCATION;)T= OFFERED ME A GROUP OF YOUNG PEOPLE WHO THINK DIFFERENTLY ABOUT NEWSv AND WHO ARE CAPABLE OF COM CHANCE TO DO THE KIND OF REPORTING THAT YOUNG REPORTERS JUST DONT NORMALLY GET TO DOv ING UP WITH NEW WAYS TO KEEP THE PUBLIC INFORMED -OST OTHER FORMER FELLOWS CONTACTED SPOKE HIGHLY OF .EWS ALTHOUGH SOME WERE .EWSS LOFTY ASPIRATIONS CAN GIVE PAUSE TO EVEN ITS MOST SEASONED PARTICIPANTS THE DISAPPOINTED THAT THEIR STORIES DID NOT GET PICKED UP BY MAINSTREAM MEDIA 4HAT MAY FACULTY 3USAN 2ASKY A "ERKELEY SENIOR LECTURER AND FORMER CHIEF CONGRESSIONAL CORRE CHANGE NOW UNDER "RANNON WHO TOLD THE #OLUMBIA FELLOWS h-Y ROLE AS NATIONAL SPONDENT FOR 4HE .EW 9ORK 4IMES SAID h9OU GO TO BED AT NIGHT THINKING @/H MY 'OD
DIRECTOR IS TO ENSURE THAT THE WHOLE WORLD SEES YOUR JOURNALISM AND HOPEFULLY OFFER IT 4HEY ARE NOT REALLY INNOVATING 4HEYRE JUST lGURING OUT HOW TO DO WHATS ALREADY BEEN TO ENOUGH MEDIA PARTNERS THAT THEYLL WANT TO RUN YOUR STUFF ON THEIR SITES OR IN THEIR DONE  AND @/H MY 'OD THE REPORTING IS ONLY HALF AS DEEP AS ) WANT IT TO BE BECAUSE PUBLICATION OR ON THEIR TELEVISION SHOW%VERYONES THIRSTY BECAUSE THEY SEE GREAT THEY DONT HAVE ;ENOUGH= TIME TO REPORT AND PRODUCEv EXCELLENT FREE COPYv "RANNON MADE THE ROUNDS OF THE EIGHT NEWSROOMS OVER THE SUMMER 7HEN SHE )NDEED THE SUCCESS OF 0RO 0UBLICA A NONPROlT INVESTIGATIVE REPORTING ORGANIZA VISITED #OLUMBIA IN EARLY *ULY SEVERAL FELLOWS REMARKED ON FEELING OVERWHELMED .OT TO TION BANKROLLED BY TWO PHILANTHROPISTS WHO MADE THEIR FORTUNE IN THE SAVINGS AND LOAN WORRY THE DIRECTOR ASSURED THEM EVERYONE FELT THAT WAY INDUSTRY DEMONSTRATES JUST HOW THIRSTY NEWS ORGANIZATIONS ARE 4HE .EW 9ORK 4IMES THE 7HILE .EWS WAS ORIGINALLY FOR GRADUATE STUDENTS ONLY  OF THE  FELLOWS 7ASHINGTON 0OST #"3S 3IXTY -INUTES AND OTHERS ALL HAVE COLLABORATED WITH 0RO 0UBLICAS WERE UNDERGRADUATES INCLUDING HALF THOSE SELECTED BY 3YRACUSE 5NIVERSITYS .EWHOUSE WELL PAID STAFF OF INVESTIGATIVE REPORTERS )N AN EARLIER ERA BIG NEWSPAPERS MIGHT LOOK

 \ A WAY FORWARD A WAY FORWARD \  DOWN THEIR NOSE AT REPORTING DONE BY STUDENT JOURNALISTS "UT IN THE )NTERNET ERA THEY IS THAT ITS HELPING TO REFORM FACULTY AS WELL GETTING THEM TUNED UP v SAID "ERKELEYS IGNORE IT AT THEIR PERIL 4HANKS TO THE WEB hYOU CAN NOW DO ACTUAL JOURNALISM WITHOUT #ALO ,ESLIE 7ALKER THE +NIGHT 6ISITING 0ROFESSOR IN $IGITAL )NNOVATION AT THE 5NIVER HAVING TO HAVE A MEDIA PARTNER AND THEN GO AND lND YOUR MEDIA PARTNER LATER OR NOT AT SITY OF -ARYLAND AND FORMER 7ASHINGTON 0OST COLUMNIST AND EDITOR OF WASHINGTONPOST ALL v SAID +NIGHTS .EWTON h)T GAVE IMPETUS TO THIS NOTION THAT THE STUDENTS COULD NOT COM SAID h!LL JOURNALISM SCHOOLS ARE STRUGGLING WITH THE TRANSITION THATS ROILING ONLY JOIN TOGETHER AND BE AN INVESTIGATIVE FORCE LARGER THAN WHAT NEARLY ALL NEWS ORGANI THROUGH THE NEWS INDUSTRY -OST FACULTY MEMBERS HAVENT WORKED IN THE NEWS MEDIA ZATIONS CAN MUSTER BUT A FORCE THAT COULD BE CREATIVE IN lGURING OUT NEW WAYS TO DISPLAY FOR A LONG TIME AND HAVENT EXPERIENCED THOSE CHANGES /NE OF THE BEAUTIES OF .EWS AND DISSEMINATE THIS NEWSv IS THAT FACULTY MEMBERS ARE LEARNING ALONGSIDE THE STUDENTS IN THESE MULTIDISCIPLINARY NEWSROOMSv .EWS hGAVE US A JUMPSTARTv IN MAKING THE -EDILL CURRICULUM MORE .O -ONOPOLY ON %XPERIMENTATION MULTIMEDIA AND INTERACTIVE SAID %LLEN 3HEARER WHO RUNS THE SCHOOLS 7ASHINGTON "UT THIS ALSO RAISES ANOTHER CHALLENGE FOR .EWS )T IS FAR FROM THE ONLY ENTITY NEWS BUREAU h)TS HAD AN IMPACT ON OUR CURRICULUM v SAID 53#S 0ATRICIA $EAN h4HE PRACTICING EXPERIMENTAL JOURNALISM !S RIOTS IN 4IBET AND 8INJIANG #HINA AND ELECTION TEAM OF PEOPLE THAT WORK ON .EWS DURING THE SUMMER GET A LOT OF TERRIlC IDEAS THAT PROTESTS IN )RAN DEMONSTRATED ORDINARY PEOPLE ARE USING CELL PHONE CAMERAS AND 4WITTER WE THEN PUSH INTO OUR CLASSES AND INTO THE CURRICULUMv *UDY -ULLER THE FORMER !"# TO BROADCAST THEIR OWN NEWS AROUND THE WORLD .EWS CORRESPONDENT AND .ATIONAL 0UBLIC 2ADIO COMMENTATOR WHO HAS TAUGHT AT 53# h4HE WEB HAS VERY LOW BARRIERS TO ENTRY v SAID #OLUMBIAS ,EMANN h9OU GET LOTS SINCE  SAID h.EWS RADICALLY CHANGED MY APPROACH TO TEACHING JOURNALISM AND AND LOTS AND LOTS AND LOTS OF PEOPLE TRYING WEB JOURNALISM IN EVERY POSSIBLE WAY SHAPE CONTINUES TO SET THE STANDARD AS FAR AS ) CAN SEE FOR A SUCCESSFUL MARRIAGE OF CONTENT AND FORM 4HATS NICE )TS A PERIOD OF VERY VIGOROUS EXPERIMENTATION SOME AT .EWS QUALITY WITH INNOVATIVE DELIVERYv SOME IN START UPS AND INDIVIDUAL NEWS OUTLETS SOME INSIDE BIG NEWS ORGANIZATIONS 4HERE ARE THOUSANDS OF THESE THINGS GOING ON )TS NICE TO HAVE .EWS AS PART OF THIS GENERAL ! 0LACE FOR .ONPROFIT .EWS FEELING OF EXPERIMENTATIONv "UT HE ADDED h) CANT LOOK YOU IN THE EYE AND SAY .EWS 'OOGLE &ACEBOOK AND MUCH EARLIER THE lRST WEB BROWSERS ALL WERE INVENTED AT UNI RISES ABOVE ALL ELSE AS THE MOST SIGNIlCANT EXPERIMENT IN INNOVATION IN JOURNALISMv VERSITIES ALTHOUGH NOT AT THEIR JOURNALISM SCHOOLS .EWSS PARTICIPANTS SO FAR HAVENT 3TILL .EWS HAS PROVIDED A JOLT OF ENERGY THAT HAS SURGED THROUGH THE FACULTY AND PRODUCED A 4WITTER OR EVEN A BLOG THAT IS A MUST READ FOR JOURNALISTS "UT SOME OF ITS IM CURRICULA AT THE COUNTRYS TOP JOURNALISM SCHOOLS h4HE UNEXPECTED PLEASURE OF .EWS PACT MAY NOT BE KNOWN FOR YEARS #AN IT BE SUSTAINED AFTER THE FOUNDATION FUNDING RUNS OUT 4HAT TOO IS AN UNANSWERED QUESTION "UT ONE OF THE TASKS FOR #ALLAHAN "RANNON AND THEIR COLLEAGUES GOING FORWARD IS TO EXPLORE THE SUSTAINABILITY OF A UNIVERSITY BASED NONPROlT NEWS ORGANIZATION h4HIS MAY BE THE BIGGEST CHALLENGE FACING THE .EWS PARTNERSHIP )T WILL REQUIRE CREATIVE THINKING ABOUT HOW PUBLIC AND PRIVATE UNIVERSITIES COULD PARTNER TO BUILD A FREE STANDING NEWS OPERATION THAT HAS AS ITS PRIMARY ASSET THE CREDIBILITY OF A DIVERSE GROUP OF YOUNG !MERICAN REPORTERS THEIR SCHOOLS AND MENTORS v THE DEANS FUNDING PROPOSAL SAID !LREADY THESE JOURNALISM SCHOOLS HAVE SUCCEEDED IN GETTING THEIR VOICES HEARD IN SERIOUS DISCUSSIONS ABOUT THE FUTURE OF THE NEWS BUSINESS !T A *ANUARY  #ARNEGIE #ORPORATION SUMMIT ON h*OURNALISM IN THE 3ERVICE OF $EMOCRACY v .EW 9ORK 4IMES #/..%,, EDITOR "ILL +ELLER SAID HE WAS hA CONVERT TO THE CAUSE OF JOURNALISM SCHOOLSv +ELLER AN %NGLISH MAJOR AT 0OMONA #OLLEGE CONFESSED THAT HE USED TO DISDAIN THEM AND THOUGHT

#(2)34/0(%2 THE BEST EDUCATION A YOUNG REPORTER COULD GET WAS UNDER SOME hGRIZZLED EDITORv AT A  #OLUMBIA 5NIVERSITY .EWS  &ELLOWS WITH IN MIDDLE FRONT -ANAGING %DITOR !DAM 'LENN .ATIONAL SMALL NEWSPAPER .OW HE SAID h)VE COME TO THINK OF JOURNALISM SCHOOLS AS MAYBE THE $IRECTOR *ODY "RANNON AND !SSOCIATE 0ROFESSOR AND .EWS %DITORIAL #OORDINATOR ,YN.ELL (ANCOCK #AREY +ING THE #OLUMBIA NEWSROOM MANAGER IS AT FAR RIGHT LAST RESORTv TO GIVE STUDENTS THE WISDOM THEY NEED 2ECALLING +ELLERS REMARKS "ERKELEYS

 \ A WAY FORWARD A WAY FORWARD \  #!-%2/. #(2)34/0(%2 !RIZONA 3TATE .EWS  &ELLOW #HYRSTALL +ANYUCK PROlLED #HIEF 7ARRANT /FlCER 3AM #HAVEZ AS PART OF HER .EWS PROJECT h&IGHTING "ATTLES ,ATINOS IN THE -ILITARYv #ALO SAID h9OU COULD ARGUE THAT THIS IS THE lRST TIME THAT GRADUATE JOURNALISM SCHOOLS HAVE HAD A KEY ROLE IN JOURNALISM 4HEIR ROLE BEFORE WAS ALWAYS ANCILLARYv 7HETHER .EWS REPORTS REVERBERATE IN THE MAINSTREAM MEDIA AND WHETHER ITS A LEADER OR LAGGARD ON INNOVATION THE TIMING OF THE INITIATIVE WAS IMPECCABLE !ND #ARN EGIE #ORPORATIONS 3USAN +ING BELIEVES THE FOUNDATION CHOSE THE RIGHT LEVERAGE POINT TO BRING ABOUT CHANGE IN THE PROFESSION h)M CONVINCED THAT IF WE HAD TRIED TO CHANGE THE NEWS BUSINESS WHICH IS WHAT WAS BEING ASKED OF US AT THE BEGINNING WE COULDNT HAVE GOTTEN ANYTHING DONE 7ORKING ON THE PIPELINE AND FORCING THE SCHOOLS TO FACE UP TO THESE CHALLENGES WAS THE ONLY LEVER TO BRING ABOUT CHANGE v SAID +ING A FORMER !"# .EWS CORRESPONDENT h)T IS SERVING US WELL TO HAVE HELPED CREATE THIS ENTREPRENEURIAL WELL EDUCATED GENERATION BECAUSE THEY ARE GOING TO BE mEXIBLE ENOUGH TO MOVE WITH THE BUSINESSˆAND SOME WILL DElNE WHAT THAT FUTURE ISv

#HRISTOPHER #ONNELL IS AN INDEPENDENT JOURNALIST WHO WRITES FREQUENTLY ABOUT EDUCATION AND OTHER PUBLIC POLICY ISSUES (E HAS WRITTEN PREVIOUSLY FOR #ARNEGIE #ORPORATION ABOUT ITS JOURNALISM EDUCATION INITIATIVE AND AUTHORED A  #ORPORATION WHITE PAPER (OMELAND $EFENSE AND $EMOCRATIC ,IBERTIES !N !MERICAN "ALANCE IN $ANGER #ONNELL A FORMER !SSOCIATED 0RESS EDUCATION WRITER AND ASSISTANT7ASHINGTON BUREAU CHIEF ALSO WRITES THE ANNUAL )NTERNATIONALIZING THE #AMPUS REPORTS FOR .!&3! !SSOCIATION OF )NTERNATIONAL %DUCATORS (E LIVES IN !LEXANDRIA 6IRGINIA CVCONNELL GMAILCOM

 \ A WAY FORWARD #ARNEGIE #ORPORATION OF .EW 9ORK  -ADISON !VENUE .EW 9ORK .9   WWWCARNEGIEORG