Press Release

No. 1 / , December 2010

Continued success for food in

Annapoorna – World of Food strengthens its reputation in the food and beverage trade World of Food India Increased numbers of exhibitors and visitors — outstanding contacts 24.-26.11.2010 and great atmosphere www.worldoffoodindia.com

Contact: Annapoorna – World of Food India, which was held in Mumbai from 24th Christine Hackmann Tel. to 26th November 2010, was once again a successful event that + 49 221 821-2288 emphasized the fair's significance for the food and beverage trade in the Fax + 49 221 821-3285 growth market of India. The numbers of exhibitors and visitors increased E- mail by comparison with the previous event. A total of 6,053 trade visitors, c.hackmann@ koelnmesse.de including top buyers from India's leading trading companies and hotel chains, took this opportunity to gather information and place orders, and Koelnmesse GmbH 178 exhibitors from 19 countries presented their products and services Messeplatz 1 50679 Köln for the trade and the catering, food service and hotel industries. The P.O. Box 21 07 60 50532 Köln exhibitors unanimously praised the outstanding atmosphere at the trade fair and said they were very satisfied with the results of their Tel. +49 221 821-0 Fax +49 221 821-2574 participation. Annapoorna – World of Food India is organized by [email protected] Koelnmesse GmbH and the Federation of Indian Chambers of Commerce www.koelnmesse.de and Industry (FICCI). Executive Board: Gerald Böse (Chief Executive Officer) Oliver P. Kuhrt The event was opened by Subodh Kant Sahai, India's Minister of State for Food Herbert Marner Processing Industries, who also took the time to make an extensive tour of the fair. Chairman of the Supervisory Board: Mayor of the City of Cologne Jürgen Roters “Annapoorna – World of Food India – has been supporting the growth of the Place of business and (legal) domicile: Indian food and beverage market for five years now. This year it has once again Cologne - Amtsgericht Köln, HRB 952 made an impressive showing and successfully generated good networking and excellent business,” said Peter Grothues, Vice President Food, Technology &

Environment at Koelnmesse GmbH.

Among the top visitors to Annapoorna – World of Food India – were buyers Page from Reliance, Spencers, Tata Westside, FoodBazaar, HyperCity, Carrefour, 2/3 Nature’s Basket, Taj Hotel Group, Emke Group UAE and Tesco. At the fair they encountered a diverse range of products and services custom-tailored to the needs of the Indian market. National pavilions were organized by Germany, France, South Africa and Australia, a newcomer that presented no less than 45 exhibitors. The major importers that once again came to the fair as exhibitors included Epicure International, Kiara Wines, Manisha, MRK Foods, Permedia Foods, Privasia, RR Trading, Suresh Kumar, Tree of Life and World Wide Food, among others.

Four franchise companies participated in the fair for the first time under the aegis of the International Franchise Association (IFA): Cafe Buddys, Mother Dairy, Bennigan’s Grill & Tavern and Chicken King Malaysia. They reported on good talks with interested business partners who had gathered information about promising new sales channels.

The B2B meetings organized by the Confederation of Indian Food Trade and Industry (CIFTI) — exclusive meetings between exhibitors and visitors that had been arranged before the opening of the fair — were very popular.

The “FOODWORLD INDIA 2010” conference running parallel to Annapoorna – World of Food India also attracted a large number of participants. The UK was the partner country of the conference, whose main themes were research and development and various aspects of the supply chain.

Annapoorna – World of Food India took place in Hall 5 of the Bombay Exhibition Centre and was open to trade visitors only.

Further information is available at: www.worldoffoodindia.com

The next Annapoorna World of Food India will take place once again in Mumbai from 16th to 18th November 2011.