AUGUST 2019 A modern twist to Disney’s most treasured heritage properties, the world of Descendants has become an instant classic, beginning with the first movie in 2015 and its sequel last year. And this August 2019, the final installment in the trilogy about the
sons and daughters of some of Disney’s most 2 infamous villains will be even bigger! PROVEN POWERHOUSE
Cable TV Movies of 2015 & 2017 #1 Soundtracks #1 Kids Tweens, & Total Viewers TOP Halloween Costumes SELLING + Viewers Across 98MM Both Movies
Disney Channel 4MM Dolls Sold #4 & #5 Original Movies of All Time 3MM Books Sold 4B+ Digital Video Views
3 Source: Nielsen (StarTrak), 12/29/14-12/27/15, 7/31/15-9/08/17 & 1/1/93-9/8/17, based on P2+, Cable Only excluding mini-series, data is L+7 AA(000); Omniture, March 2017-August 2017, includes SF and LF content; Disney Internal Analytics. THE MOVIE EVENT OF THE YEAR August ’19 Fall ’19 Spring ’20 Summer ’20
MOVIE EVENTIZED ENCORES SHORT FORM VIDEOS SPECIAL EVENTS PREMIERE CUSTOM WRAPS & TALENT HOSTED MUSIC, UNBOXING, DIY TALENT APPEARANCES
4 CROSS-PLATFORM ACTIVATION
Linear Television Digital Social Custom Alignment Extensions Opportunities Partnerships
!5 CUSTOM PARTNERSHIPS
National Sweepstakes
Drive-to-Retail Program
Co-Branded Content
Digital /Social Activations
D3 Block Party Premiere
Talent Engagement / PR Outreach
Promotional Rights (Artwork/Logo Usage)
All concepts are thought starters only and subject to all approvals including, Disney Brand, Legal, S&P, and Editorial. Final concept depends on final investment and media availability. Sponsor assets provided to Disney- including but are not limited to- footage, logos, artwork, music, must be cleared for all media usage. Talent inclusion subject to talent negotiations, willingness to participate and all related fees to be covered by Sponsor Block Party subject to activation fees. !6