______2019/TWG55/010b Agenda Item: 11

Sustainable Incentive to Foster Sustainable in

Purpose: Information Submitted by: Japan

55th Tourism Working Group Meeting Yeosu, Korea 8-9 November 2019

Sustainable Incentives to Foster Sustainable Tourism in Japan Japan Tourism Agency 7th November Tourism is a strategic pillar of Japanese economic policy.

Target Number (Visitors): 40 mil in 2020 & 60 mil in 2030

3,500 50000

Number of International Tourists Consumption 45000 3,000 40000

2,500 35000

30000 2,000

25000

1,500 20000

1,000 15000

10000 500 5000

0 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2 ＳＤＧｓ in ＪＡＰＡＮ Declaration Regarding Sustainable Tourism

Tourism contributes to all 17 SDGs Enhancing innovation and entrepreneurship

Specific Initiative *Women’s Empowerment *Strengthening the Resiliency of Tourism Tourism contributes greatly to the achievement of 17 SDGs.

[Source] UNWTO Tourism for SDGs

5 Japan’s action towards Sustainable Tourism

Recent Efforts

○ A questionnaire survey to local governments ○ Collecting and sharing successful cases from within and outside Japan ○ Consideration of initiatives for future orientation ○ Publishing Report on “Sustainable Tourism” (2019.6)

Ongoing Action

○Encourage tourism stakeholders to work on congestions and troubles with local residents through demonstration-projects and other measures while sharing successful examples from outside and within Japan

○Develop and Promote the “Sustainable Tourism Index” based on international standard so that local governments and DMOs could manage the tourism destinations sustainably based on the result of grasping accurate actual conditions Innovation

7 Women’s empowerment

8 Actions for Women’s Empowerment in the Field of Tourism

Training and Education Leadership

Women’s Empowerment

Employment

Community

Entrepreneurship Ministry of Land, Infrastructure, Transport and Tourism Women’s empowerment project in Tourism

 Advisory Committee by experts  Lecture and matching event for job searching women

10 Ｒｅｓｉｌｉｅｎｃｅ

11 Natural disaster causes Severe Results Crisis management in the field of Tourism

ecovery eduction

esponse eadiness

13 Crisis Communication by various players

by Public sector

by Private

On railways and airports

14 Multiple-language signage for evacuation Planned service suspension

Campaign for recovery Disaster Drill in the tourist destinations

15 Future Directions

2030 Target year to fulfill SDGs by

2025 World EXPO 2025 in , Kansai

2021 World Masters Games 2021 Kansai

2020 Olympic and Paralympic Games Tokyo 2020

2019 Rugby World Cup 2019 G20 Summit in Osaka and G20 TMM in Kutchan, Tourism EXPO Japan 2019

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