CTrides.com 1-877- CTrides (287-4337) Quarterly Report [email protected] October—December 2018

CTrides: Quarter 4 Marketing Activity Summary

October—December 2018

Road Scholar As a result of the success of our Road Scholar campaign in Quarter 3, CTrides worked during Quarter 4 to organize the spring semester Road Scholar campaign for college students to take place in January and February 2019 (Quarter 1). The campaign continued to focus on targeted transportation options for college students around their campuses and across the State of . Overall interest and participation increased approximately 56% from 23 to 36 schools, and revisions to the customized brochure were made to include information on airport connections and updated U-Pass messaging. An additional change required participants required to track at least one trip for raffle prize eligibility, as opposed to simply signing up for a CTrides account.

Transit Rewards

During Quarter 4, CTrides continued to develop the Transit Rewards program. A new web page was created and published at https:// www.ctrides.com/TransitRewards. We completed the initial merchant enrollment and updated the content management system (Salesforce) to accommodate vendor records. Each enrolled vendor received a customized coupon for their transit reward, available for download from the Transit Rewards web page. A handout was developed and printed to promote the program to the public, and table tents were developed, printed, and offered to participating vendors to increase visibility of the program. The program was officially launched on November 8th, with a launch event on November 9th at Hanging Hill Brewery to align with the launch of a CTrail themed beer. Outside of the launch event, the program was promoted via social media channels and in a Hartford Business Journal article: http:// www.hartfordbusiness.com/article/20181109/NEWS01/181109906/ dot-unveils-transit-rewards-program

Marketing Overhaul

During the discovery phase, CTrides met with The Watsons several times including initial -kick off, strategy development, and DOT stakeholder meetings. By the end of the quarter, The Watsons delivered a rough outline on brand and creative strategy and positioning.

1 Quarterly Report October—December 2018

CTrides: Quarter 4 Marketing Activity Summary (Continued)

October—December 2018

Marketing Overhaul (continued)

During the discovery phase, CTrides and The Watsons met several times through December for planning meetings, and for a meeting with DOT stakeholders on proposed marketing strategies and positioning statements.

Quarter 1 will see the development of marketing themes and a refresh of several field marketing pieces, as well as additional planning on the CTrides.com website redesign.

Behavioral Economics (BE)

Q4 saw the conclusion of the Behavioral Economics project with BEworks. Implementation of lessons learned during the project have been applied to outreach activities and on the development of an over-arching refresh of marketing materials. During November, CTrides received an in- depth briefing on a Durham, NC pilot program to demonstrate impact on using BE to reduce city employees’ single-occupancy commutes. CTrides also participated in an AECOM-led effort to develop a session on BE for the 2019 ACT International Conference, as well as a webinar hosted by Portland State University on BE TransLink Project in Vancouver, Canada to increase Transit Ridership.

Marketing Misc.

 Attended CTrail Hartford Line Berlin ribbon cutting event and created social media posts on Facebook, Twitter, Instagram, and LinkedIn for the event.  Worked with outreach staff to organize and promote two bike-to- work events for City of Bridgeport and Regional Water Authority in New Haven.  Promoted and attended 1st Annual Multimodal and Transit Summit  Pre-planning for the 2019 Drive Less Connecticut Competition  Pre-planning for the 2019 Transportation Showcase  Researched and evaluated social media management platforms and made selection (Sprout Social)

2 Quarterly Report October—December 2018

Participating Organization Activity The CTrides Outreach Team held 188 Worksite Meetings and 123 Commuter As of December 31, the total number of CTrides employer participants, stakeholders and community Events with our worksite partners during participants is 264. Q4. The total number of participating organizations is at 264. Though 8 new New Partners: organizations were added, a number of  American Institute inactive were removed.  ARC of Litchfield County This quarter’s worksite activity, segment-  DRS Consolidated ed by region, can be found on the following pages. A complete list of  BHcare program organizations/stakeholders is in  I2systems Appendix A.  Randstad  RGIS  Washington Inventory Systems Try-It Days Overview: Bridgeport Bike to Work (10/19) Employees who expressed interest: 27 Employees who took part: 10 Employees new to the mode: 8 New to the mode, would use again: 4 Partnered with Bridgeport Police, the City of Bridgeport, Greater Bridgeport Transit, Bridgeport Dept. of Health and Social Services. Event promoted by Mayor Joe Ganim’s Office via press release and social media, News 12 Con- necticut (http://connecticut.news12.com/ story/39320579/bridgeport-city-employees-commute- to-work-on-2-wheels) and DoingItLocal.com (https:// www.doingitlocal.com/2018/10/bridgeport-news-ride- your-bike-to-work/). RWA Bike in a Box Truck Try-It (10/23) Employees who expressed interest: 12 Employees who took part: 12 Employees new to the mode: 10 New to the mode, would use again: 9

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Try-It Days Overview (continued):

Jackson Labs Carpool Try-It (10/30) Employees who expressed interest: 12 Employees who took part: 12 Employees new to the mode: 12 New to the mode, would use again: 9 Chabaso Bakery (12/19) Employees who expressed interest: 15 Employees who took part: 4 Employees new to the mode: 2 New to the mode, would use again: 2 Additional Highlights:  Gave Presentation on CTrides and Staffed an ACT Patriot Chapter/CTrides Table at Multimodal Summit

4 Quarterly Report October—December 2018 Regional Worksite Highlights

Western CT includes Litchfield,  i2Systems  Northwest Housatonic, Bridgeport & Stamford Hills Council of Governments  Marcus Partners regions  Norwalk Transit  People’s United Bank Highlights  People’s United Bank  Town of Trumbull Program Growth: Highest territory  RGIS growth in past quarter. Eight new  University of Bridgeport partner meetings since August.  Sikorsky Aircraft Corporation i2Systems: Secured new partnership  University of Connecticut (Stratford) and scheduled two promotional (Stamford) events for December.  The Arc of Litchfield (LARC) Global Steering Systems: Tabling  Washington Inventory Services  The Business Council of Fairfield event to promote carpooling, transit County options, and the Go CT Card.  Waterbury Gardens for Nursing Information in English and Spanish and Rehabilitation  The Workplace was provided. Meetings  Town of Trumbull Merritt 7 Corporate Complex (Marcus Partners): Worked with  Aptar Group Inc.  University of Bridgeport to promote  ASML Inc.  University of Connecticut the new micro-transit project. (Stamford) LARC, Northwestern Transportation  BHcare District: Facilitating new transit  Washington Inventory Services  City of Bridgeport service to Torrington industrial park  Waterbury Gardens for Nursing by connecting local businesses with  City of Danbury Northwestern Transportation and Rehabilitation  Connecticut Department of District.  Western CT Council of Labor Town of Fairfield and Business Governments Council of Fairfield County:  Ct Department of Labor Established new partnership with  Whole Foods Distribution the Business Council to promote  CTtransit CTrides services and information to  Dental Associates of Connecticut their members.  Eastern Account Systems, Inc. Events  Enterprise Rideshare  Aptar Group Inc.  Global Steering Systems   ASML Inc. Greater New Haven Chamber of Commerce  BHcare  HARTransit  City of Bridgeport  i2Systems

 Connecticut Department of  Marcus Partners Labor  Metro Council of Governments  CTtransit  MW Industries  Global Steering Systems

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Regional Worksite Highlights

Southern CT includes Middlesex,  Human Resource New Haven & coastal regions Leadership Association of Eastern CT Highlights  Job Corps New Haven Southern CT Regional Water  Middletown Works Transportation Authority: Bike at Lunch Try-It Day  Quinnebaug Valley Community : Met with HR College  New Haven Smart Mobility and Sustainability Offices to  South Central CT Regional Water  Quinebaug Valley Community strategize ways to encourage Authority College carpooling and transit.  Stone Academy (West Haven)  Quinnipiac University 3PL: Held three events to promote  Town of Woodbridge  Radiall USA, Inc. upcoming Meet Your Match and Try-  Yale University  Sea Corp It Day events.  SeeClickFix Meetings Albertus Magnus College: Conducted  South Central CT Regional Water  3PL Worldwide joint promotion with CTtransit for Authority the Go CT Card and Transit Rewards  Albertus Magnus College  South Central Regional Council of Program.  Alexion Pharmaceuticals Governments Chabaso: Conducted commuter sur-  Amazon Sorting Center, Walling-  Stone Academy vey and planned for try-it day in ford BDL-5  The Mary Wade Community December. Held a carpool try-it day.  Bradley Street Bicycle Co-op Formed 4 new carpools.  Town of Woodbridge  Branford Hall (Branford campus)  University of New Haven Radiall USA, Inc.: Engaged by compa-  Central Connecticut Coast YMCA ny to provide relocation services to  Yale University  Chabaso Bakery, Inc. their employees.  City of New Haven

 Electric Boat Events  Fusco Corporation  3PL Worldwide  GoNHGo  Aetna  Human Resource Leadership As-  Albertus Magnus College sociation of Eastern CT  Alexion Pharmaceuticals  Job Corps New Haven  Branford Hall (Branford Campus)  Knights of Columbus  Chabaso Bakery, Inc.  Middletown Works  City of Bridgeport  Mitchell College  City of New Haven  Move New Haven  Eastern Connecticut State  Mystic Healthcare and Rehabilita- University tion, LLC  New Haven Coalition for Active 6 Quarterly Report October—December 2018

Regional Worksite Highlights

Eastern CT includes the Hartford, Events North and Central regions of Connecticut  Albertus Magnus College (East Hartford)

Highlights  American Institute Randstad: Held first meeting to  Avon Health Center arrange for the distribution of Meetings transportation information to their  Central Connecticut Chambers of  Advance Auto Parts clients. Commerce  Albertus Magnus College, East Hartford New Britain CT Works Center:  City of New Britain Partnered with CTtransit to distribute  Amazon Fulfillment Center BDL-2  Connecticut Children’s Medical information on Senior/Disabled  American Institute Center discount on fares, Go CT card and the  Asnuntuck Community College CTrides services.  CTtransit  Bradley Airport State of Connecticut Department of  Hartford Adult Education Center  C&S Wholesale Groceries Rehabilitation Services (Windsor): Met contact through Stand Down  Hartford Public Library  Cabela's event. Held first meeting to discuss  Capital Region of Governments  Jackson Laboratory ERH options.  Capital Workforce Partners Walgreen’s Distribution: Met with  Lincoln Life Insurance/Freemont  Center for Latino Progress Group Management ETC to discuss strategic planning of  Central Connecticut Chambers of future events including Go CT Card in  New Britain CT Works Center Commerce 2019.  City of Hartford C&S Wholesale: Taking the lead to  Randstad  Connecticare identify a need for a new bus route  Town of Windsor and organizing stakeholders.  Connecticut Children’s Medical  Trinity College Center City of Hartford: Spearheading a  Connecticut Children’s Museum comprehensive transportation  UConn Health Center program to encourage city  Connecticut department of Labor  United Technologies Corporation employees to reduce single  Connecticut Green bank occupancy vehicles.  University of Connecticut (Storrs)  Connecticut Innovations Prudential: Initial planning meeting  University of Hartford  Connecticut Spring and Stamping to hold a telework Try-It Day with a  Department of Revenue Services minimum of 50 people from various  Vernon Public Schools departments within the organization.  Department of Social Services

Try-It Day to be held in March.  West Hartford Health and (Hartford) Rehabilitation  GE Power  Windham Regional Community  Goodwin College

College  Hartford Steam Boiler

7 Quarterly Report October—December 2018

Regional Worksite Highlights

Meetings (Continued)  HomeGoods Distribution  Jackson Laboratory  Lincoln Technical Institute (New Britain)  Manchester Community College  New Britain CT Work Center  Office of the Attorney General  Porter and Chester Institute (Enfield)  Prudential (Hartford)  Randstad  State of Connecticut Department of Rehabilitation Services  The Hartford  Town of Farmington  Town of Manchester  Town of Windsor  Trinity College  TSKP Studios  UConn Health Center  United Bank  United Healthcare  United Technologies Corporation  University of Connecticut (Storrs)  University of Saint Joseph  Vernon Public Schools  Voya  West Hartford Health and Rehabilitation

8 Quarterly Report October—December 2018

Customer feedback: Customer Service Updates “We went. We parked. We enjoyed. Thanks for your help!”  Completed extended services hours for the Hartford Line customer service initiative “The information I received was very helpful and the re-  Developed and launched SMS and email sponse time was fast. Thank You!” notification system for “Far better than anticipated.”  Toured Boston South Station Dispatch Center and established liaison for “Very helpful and thorough answer to my question. Thank ongoing customer service you.”  Implemented live chat options for DOT customer portal “Very responsive, thank you for your help!” Telework “I just want to cry right now... tears of joy! You listened to  Held follow-up meeting with telework client your customers! The concern was very real and you helped! and stakeholders Thank you!”  Sent additional teleworking development “Lisa was courteous, promptly responded to my concerns collateral to client’s internal management and provided a solution to resolve the issues that occurred.”  Follow-up meeting scheduled for January “Fabulous! Cindy was knowledgeable and helpful and made my use of public transportation that much easier! I appreci- ate her!” 2nd Quarter 2015 Customer Service Details: 4th Quarter 2018  7,865 Total cases into CTrides  6,266 inbound calls 11 inquiries about available disabled services 12 bilingual inquiries Continued high volume due to Hartford Line  Filed 902 email cases Great or OK rating on 84% of emails surveyed  192 marketing/informational outbound calls  Facilitated 505 live online chats of which 133 were SMS (text) chats 4.62 out of 5 (best) avg. rating on all chats  Provided 7 Emergency Rides Home to 5 vanpool riders, 1 express bus rider, and 1 Hartford Line rider.

 Processed 262 Hartford Line and 105 Shore Line East complaints ► 6,266— Inbound Calls ► 192— Outbound Calls  Distributed 11 trial bus passes to commuters meeting the program’s Trial Ride criteria. A follow- ► 902— Email Cases ► 505— Online Chats up survey for the quarter tallied 3 responses. 9 Quarterly Report October—December 2018

CTrides Ridematching & Rewards Program  CTrides added 510 new members to the Ridematch & Rewards program in the fourth quarter of 2018.  Final planning to clean the database using new dormancy rule  Revised profile to require affirmative election for participating in carpool matches  Planned for revisions for the Road Scholar program  Homepage edits  Raffle rules  Coordinated with Entertainment® to establish guidelines for cross-marketing  Over 2,000 new rewards now available  Announcement made via social media and email blast  Exploring possible partnership with Waze Carpool to expand carpool match pool  NuRide has changed their name to AgileMile.  CTrides app active users: 921

Quarter 4 Statistics:  New Members: 678  Reduced SOVs: 183,657  Reduced VMT: 3,107,319  Reduced Emissions: 1,397.29 tons  Gallons of Gas Saved: 142,320  Money Saved: $1,693,515  Rewards Redeemed: $4,616

Month-over-Month Key Statistics

10 Quarterly Report October—December 2018 Appendix A: Partner List

As of Q4 2018, there are more than 260 businesses, agencies and municipalities working with CTrides

1. 3PL Worldwide 38. City of Bridgeport 55. Connecticut Green Bank 2. 9Town Transit 39. City of Danbury 56. Connecticut Innovations 3. Advance Auto Parts 40. City of Meriden 57. Connecticut Mental Health Center 4. AECOM 41. City of New Britain 58. Connecticut National Guard 5. Aetna 42. City of New Haven 59. Connecticut Probate Court 6. Albertus Magnus 43. City of Stamford 60. Connecticut Spring and Stamping 7. Albertus Magnus (East Hartford) 44. City of Waterbury 61. Connecticut State Insurance 8. Alexion Pharmaceuticals 45. City of Waterbury - Public Health Department 9. All Our Kin 46. Community Health Center of New 62. Connecticut Valley Hospital 10. Amazon Fulfillment Center BDL-2 London 63. Connecticut Water 11. Amazon Sorting Center Wallingford 47. Connecticare 64. Continuum of Care Inc. 12. American Institute 48. Connecticut Children's Medical 65. CT Department of Labor 13. Aptar Group Center 66. CTtransit 14. ARC of Litchfield County 49. Connecticut College 67. CTfastrak 15. Artspace New Haven 50. Connecticut Department of 68. Datto, Inc. 16. ASML, Inc. Developmental Services 69. Department of Administrative 17. Asnuntuck Community College 51. Connecticut Department of Energy Services 18. Avon Health Center and Environmental Protection 70. Department of Economic and 19. BHcare (Hartford) Community Development 20. Bigelow Tea 21. BikewalkCT 22. BLT Office (Norwalk) 23. BLT Office (Stamford) 24. Bradley Airport 25. Branford Hall (Branford) 26. Branford Hall (Southington) 27. Bridgeport Public Schools 28. Cabelas 29. Capital Community College 30. CARTUS 31. CDM Smith 32. Center for Latino Progress 33. Central Connecticut Chambers of 52. Connecticut Department of Energy 71. Department of Emergency Services Commerce and Environmental Protection (New & Public Protection

34. Central Connecticut Coast YMCA Britain) 72. Department of Public Health 35. Central CT State University 53. Connecticut Department of Labor (Hartford) 36. Chabaso Bakery, Inc. 54. Connecticut Department of 73. Department of Rehabilitation 37. Cigna Transportation Services

11 Quarterly Report October—December 2018 Appendix A: Partner List

74. Department of Revenue Services 96. Goodwill of Western & Northern CT 117. Housatonic Community College 75. Department of Social Services 97. Goodwin College 118. Human Resource Leadership Associ- (Hartford) 98. Greater Bridgeport Transit ation of Eastern CT 76. Diageo, Inc. 99. Greater Norwalk Chamber of 119. i2Systems 77. DRS Consolidated Commerce 120. IFG Companies (Guilford Specialty Group) 121. Inertia Dynamics Corporation 122. Innovate Stamford 123. IRS 124. Jackson Laboratory 125. Job Corps (Hartford) 126. Job Corps New Haven 127. Jones Lang Lasalle Americas 128. Key Bank - New Haven 129. Knights of Columbus 130. Konica Minolta Business Solutions 131. Law offices of John Andreini 132. Lawrence + Memorial Hospital 133. Lincoln Life Insurance/Freemont Group Management 78. East River Energy 100. Greater Waterbury YMCA 134. Live Green CT 79. Eastern Account System, Inc. 101. Greenwich Board of Education 135. Lower Connecticut River Valley 80. Eastern Connecticut State University 102. Greenwich Chamber of Commerce Council of Governments 81. Eastern Connecticut Transportation 103. Group CBS Circuit Breaker Sales 136. Manchester Community College Consortium 104. Hartford Adult Education Center 137. Marcus Partners Mgmt. 82. Eastern Workforce Investment 105. Hartford Foundation for Public 138. MassMutual Board Giving 139. MedSource Consultants 83. Electric Boat 106. Hartford HealthCare System Support 140. Medtronic 84. Empire State Realty Trust Office 141. Middlesex Community College 85. Enterprise Holdings 107. Hartford Hospital 142. Middlesex Community College - 86. Enterprise Rideshare 108. Hartford Public Library Meriden Campus 87. ESPN 109. Hartford Steam Boiler 143. Middlesex Hospital 88. ExecutNet 110. HARTransit 144. Middlesex Hospital Shoreline Medi- 89. Fairfield University 111. Henkel Corporation cal Center 90. Foxwoods Resort and Casino 112. Hotchkiss School 145. 91. Fusco Corporation 113. Hispanic Advisory Council of Greater 146. 92. Gateway Community College Stamford (HACGS) 147. Mitchell College 93. Gaylord Specialty Healthcare 114. Homegoods Distribution 148. Mohegan Sun Casino 94. Global Steering Systems 115. Homes For the Brave 149. Mystic Healthcare and Rehabilita- 95. GoNHGO 116. Hospital for Special Care tion LLC

12 Quarterly Report October—December 2018 Appendix A: Partner List

150. Mystic Marriott Hotel & Spa 181. Porter and Chester Institute 208. St. Mary's Hospital 151. Naugatuck Valley Community (Stratford) 209. St. Vincent's College College (Danbury) 182. Porter and Chester Institute 210. St. Vincent's Medical Center 152. Naugatuck Valley Community (Waterbury) 211. Stamford Chamber of Commerce College (Waterbury) 183. Pratt & Whitney- Middletown 212. Stamford Downtown Special Ser- 153. Naugatuck Valley Council of 184. Pratt and Whitney vices District (SDSSD) Governments 185. Prudential (Hartford) 213. Stanley Black & Decker 154. Naval Submarine Base New London 186. Quinebaug Valley CC 155. New Britain CT Works Center 187. Quinnipiac University 156. New Britain Downtown District 188. Quinnipiac University - North Haven 157. New Haven Coalition for Active Campus Transportation 189. Radiall USA Inc. 158. New Haven Mayor’s Task Force on 190. Randstad Bike Education 191. Reckson/SL Green 159. North East Transportation Co. 192. RGIS 160. Northwest Hills COG 193. Rich Product Corporation 161. Northwestern CT Community 194. Saint Francis Hospital College 195. Sea Corp 162. Norwalk Community College 196. SeeClickFix 163. Norwalk Housing Authority 197. Shipman & Goodwin 164. Norwalk Transit 198. Siemon Company 165. NWCC Center for Workforce 199. Sikorsky Aircraft Corporation— 214. State Education Resource Center Development Bridgeport 215. State of Connecticut 166. Office of Policy and Management 200. Sikorsky Aircraft Corporation— 216. Stone Academy (East Hartford) 167. Office of the Attorney General Shelton 217. Stone Academy (Waterbury) 168. Office of the Secretary of the State 201. Sikorsky Aircraft Corporation— 218. Stone Academy (West Haven) 169. Office of the State Comptroller Stratford 219. Sun Life Financial 170. Oracle Corporation 202. Society for Human Resource Man- 220. Tauck Tours 171. Paier College of Art agement 221. The Business Council of Fairfield 172. Paradigm Property Management 203. South Central Regional Council of County 173. Pelli Clarke Pelli Architects Governments 222. The Hartford 174. People Friendly Stamford 204. 223. The Independence Center 175. People's United Bank 205. Southeastern Connecticut Council of 224. The Kennedy Center, Inc. 176. PEP - Lacey Manufacturing Governments 225. The Mary Wade Community 177. Pitney Bowes-Danbury 206. Southern Connecticut State 226. The Watermark at 3030 Park 178. Pitney Bowes-Shelton University 227. The Workplace 179. Porter & Chester Institute (Branford) 207. Southwest Community Health Cen- 228. Three Rivers Community College 180. Porter and Chester Institute (Enfield) ter 229. Thule Inc

13 Quarterly Report October—December 2018 Appendix A: Partner List

230. Town Green Special Services District 262. Veterans Affairs Connecticut 231. Town of Branford Healthcare System (West Haven) 232. Town of Fairfield 263. Voya 233. Town of Farmington 264. Washington Inventory Systems 234. Town of Greenwich 265. Waste Management 235. Town of Trumbull 266. Watch For Me CT 236. Town of Windsor 267. Waterbury Hospital 237. Town of Woodbridge 268. Watson Foods 238. Travelers 269. Wesleyan University 239. Trinity College 270. West Hartford Health and Rehab 240. Triumph 271. Western Connecticut State 241. TSKP Studios University 242. Tunxis Community College 272. Western CT Council of Governments 243. U.S. Department of Housing and 273. Wiggin & Dana, LLP Urban Development 274. Windham Region Transit District 244. UConn Hartford 275. Windham Regional Community 245. UConn Health Center Council 246. Ulbrich Stainless Steels and Special 276. Windsor Health and Rehabilitation Metals Center, LLC 247. United Bank 277. Wiremold/Legrand 248. United Healthcare 278. Workers' Compensation 249. United Illuminating Commission 250. United States District Court: District 279. Yale University of Connecticut 280. Yale-New Haven Hospital 251. United Technologies Corporation 281. YMCA Greater Hartford 252. University of Bridgeport 253. University of Connecticut (Storrs) 254. University of Connecticut—Stamford 255. University of Connecticut— Waterbury 256. University of Hartford 257. University of New Haven 258. University of Saint Joseph 259. University of St. Joseph School of Pharmacy 260. Valley Transit District 261. Veterans Affairs Connecticut Healthcare System (Newington)

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