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Achievements the Best Practices in Environment, Safety and In Asia, Hindalco has Health award. emerged as one Renukoot, its first manufacturing unit of the biggest established in UP in 1962, was honoured producers of with The Golden Peacock Award 2010 for primary aluminium, Corporate Social Responsibility.The power while its copper operations unit located at Renusagar, also in UP, smelter is the was handed The Golden Peacock Environment world’s largest Management Award at the Global Convention custom-smelter at a on Climate Security in 2009; one of its units at single location.The Taloja, near Mumbai, was presented with the acquisition of Metallics Systems USA Maintenance Award for Novelis in 2007 Best Operation and Maintenance of Molten created not just a Metal Pumps at its recycling unit. notable high for Additionally, every Hindalco operating unit the history of the has been accredited with the ISO-9001:2000 for aluminium industry quality management systems, ISO-14001:2004 in India but was for environmental management systems and Novelis, Ulsan Korea Market A cursory look at the world around will confirm one important fact: of all the materials man has used in his quest for convenience none – save steel – exceeds aluminium in usage or ubiquity. In fact, aluminium is the third most abundant element in the earth’s crust after oxygen and silica and makes up about 8% by weight of the earth’s solid surface. Globally, the transport industry accounts for some 28% of total consumption.This is followed by the packaging and construction industries which consume 20% each and the electrical Hindalco, Renukoot, Uttar Pradesh, India industry which uses 10% of world OHSAS-18001:2007 for production, pegged at occupational health about 48 million metric and safety management tonnes (MMT) in the systems. calendar year 2009 (Source: CRU). History In India, Hindalco is The history of Hindalco is, the industry leader in some sense, the history enjoying a significant of the Indian aluminium market share in all the industry. In the late 1950s, categories in which when India was beginning it operates. In the to give shape to its domestic sphere Control Room at Hirakud Metal & Power Plant, Orissa, India Precision Slitting Line – Hindalco Rolling Plant,West Bengal, India economic vision, the it commands a late G D Birla set up market share of the country’s first integrated aluminium 26% in foils, 55% facility. Limited was in rolled products incorporated in1958. Given the size of and 32% the market, the plant at Renukoot had an in primary initial annual capacity of 20,000 tonnes per aluminium.The annum (TPA) of aluminium metal and copper division of 40,000 TPA of alumina. Hindalco has 40% With the young and industrialising of the domestic Developing local skills – CSR at Renukoot, Uttar Pradesh, India republic showing steady growth, the market (Source: company made considered investments in industry also seen as a significant landmark downstream facilities, setting up a rolling and estimates).The Novelis Rolling Plant, Logan, USA internationally. extrusion plant in 1965 with strategic outlays company exports Many reasons have been advanced for in captive power plants. substantially to Europe, the US,Taiwan, Hindalco's sterling performance. But the one that Under the dynamic leadership of the Middle East and South East Asia. the company acknowledges has been a key factor G D Birla’s grandson, , The global acquisition of Novelis has in its success is its concern for the safety and well- Hindalco began scaling new heights. After Aditya catapulted Hindalco into the league of the top being of every member of its vast family across Birla’s demise in 1995, his son, Kumar Mangalam five aluminium majors in the world with the globe. Birla took charge of the group and embarked 2009/10 sales of 3.40 million metric tonnes. It’s a matter of record that this deeply upon a major reorganisation of its businesses. It Hindalco contributes 45% to the turnover of ingrained humanistic ethos, has resulted in every was a favourable time, for India had just four the . single Hindalco manufacturing plant receiving years earlier announced several decontrols and

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industry was expected to surge for packaging. of or increasing the rate of replacement of forward. One important Birla Copper, a unit of Hindalco located at another material with aluminium through outcome of this Dahej in Gujarat has a capacity of 500,000 TPA. distinct marketing efforts.’ reorganisation was The facilities, each using world-class In keeping with the letter and spirit of this the merger of the technologies, comprise copper smelters, goal, Hindalco Aluminium galleries have become group’s copper fertilisers, sulphuric acid, captive power plants, one-stop shops for building and construction division – a move that utilities – even a captive jetty. products that are operated by franchisees in made Hindalco a non- Copper cathodes and continuous Gurgaon, Chandigarh, Ahmedabad, Indore, Pune, ferrous metals cast copper rods are some of Chennai, Bangalore and Kolkata. powerhouse in the top-end products Among its other pioneering achievements in India. manufactured at the plant. India is Everlast – India’s first branded aluminium Now In addition, as a value- roofing sheet.This brand sells through unbridled, Indian added downstream conventional – institutional as well as retail – industry began growing rapidly. product, Hindalco produces routes. For retail markets, Hindalco relies on With incomes rising quickly, di-ammonium phosphate and mass media vehicles. demand surged in various NPK (nitrogen, phosphorous, Hindalco’s house foil brands, Superwrap and segments.To meet the upswing, potassium) complexes, which are Freshwrapp, too, have achieved exceptional Hindalco set up an aluminium used as fertilisers. Hindalco’s Birla acceptance and regularly win plaudits in the foil plant at Silvassa in 1998. Balwan is a branded phosphatic fertiliser Most Trusted Brands surveys. By 2000 the company had acquired that commands a strong market position in its Dedicated to the facilitation of continuous a controlling niche areas. Sulphuric acid, copper slag, feedback exchanges as well as to the assiduous stake in phospho-gypsum and aluminium fluoride are up gradation of its offerings, Hindalco actively the Indian some of the participates in key industrial and consumer Aluminium by-products from exhibitions, conducts seminars and sponsors Company the complex. events relevant to its business. Limited (INDAL). It Recent Brand Values later merged Developments The Hindalco brand is recognised for its INDAL with As the arrow head quality and reliability. Across various the parent to that drives the vision of industry verticals Hindalco products derive benefit the Aditya Birla Group of are favoured for serving core and synergies companies, Hindalco has a applications.This strength is the pivot on of joint vital role to play.The which Hindalco brand values revolve.The product company will be pivotal in company invests extensively in protecting this offerings. helping the group reach the strength and inculcating in its employees the Two years targeted turnover of Rs. 292,500 relevance of this consumer-facing property. later, Birla crore (US$ 65 billion) by 2015.To make this Perhaps, it is this endeavour that makes Copper was possible Hindalco has planned investments of possible technological breakthroughs and amalgamated Rs. 40,000 crore (US$ 8.90 billion) to meet its continues to give Hindalco an advantage in with Hindalco. In 2003 the company acquired own expansion.The relevant projects are the market place. the Nifty Copper Mines and the Mount expected to be commissioned between But in looking at the bigger picture five words Gordon Copper Mines through Aditya Birla 2011and 2014. describe its core values: integrity, passion, Minerals Limited. The company’s green-field projects – Utkal commitment, seamlessness In an attempt to forward integrate Alumina, Mahan Aluminium, Aditya Aluminium and speed. with the next round of world focus, and Jharkhand Aluminium – are on track Hindalco joined hands with Almex and will help enhance Hindalco’s www.hindalco.com USA, Inc., to set up Hindalco- competitiveness in the world market. Almex Aerospace Limited Spurring the company’s quest for (HAAL) in 2008.The forward integration, Hindalco- company manufactures Almex Aerospace Limited has cast hard aluminium alloys achieved the distinction of for applications in the becoming India’s first raw aerospace and surface material facility to meet transport industries. Boeing’s stringent D1– 4426 standard.This achievement is testimony to Product the superior systems, processes and product Hindalco’s major products serve a wide quality that have enabled HAAL to produce range of applications across the verticals of these special aerospace alloys. automobiles, construction, consumer durables Elsewhere, Hindalco’s global subsidiary, and packaging. A strong presence across the Novelis Inc., has developed an innovative, value chain and synergies in operations has patented, multi-layer aluminium product given Hindalco a dominant share of the called ‘The new aluminium™’.This domestic value-added products market. breakthrough technology for aluminium In India, the company enjoys a ingot casting follows a process leadership position in speciality that simultaneously casts aluminas and hydrates as well as in multiple alloy layers into a single Things you didn’t know about primary aluminium and downstream aluminium-rolling ingot.The semi-fabricated products. As a step innovation allows the creation of Hindalco towards expanding the market for value-added rolled sheets with different Hindalco’s rolling plant at Belur in West Bengal products and services, Hindalco has launched properties on the outside was established in 1938. It pioneered India’s several innovative products in recent years. and inside, thereby modern aluminium rolling facilities These include aluminium roofing combining various sheets and structurals, both of characteristics in one. 61% of Hindalco assets are in its facilities which have gained a high This technology outside India degree of customer can support mission acceptance. Besides being critical applications as well as aid new Of the near Rs. 60,000 crore (US$ 13.30 maintenance-free and rust-proof applications that use aluminium. billion) turnover achieved by Hindalco in they have a functional life 2009/10, Rs. 45,600 crore (US$ 10.10 billion) that exceeds 50 years. Promotion comes from its international operations Other branded In order to maintain its leadership in the Hindalco subsidiary, Novelis, supplies special offerings include creation of value-added products, the company aluminium alloys sheets to BMW, Jaguar, GM Freshwrapp and has formed development cells to propel and amongst other automobile Freshpakk, both market-driving initiatives. Hindalco’s in-house manufacturers household foils definition of ‘market driving’ is ‘the replacement

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