SPONSORSHIP & ADVERTISING

OPPORTUNITIESAT 2 March Field Air & Space Expo Sponsorship Opportunities All U.S. Air Force photos/MARB Public Affairs March Air Reserve Base is proud to announce the 100th year anniversary of March Field Air and Space Expo (formerly known as the and AirFest)! This two day event follows the Air Force’s mission to break barriers by having the newest and most advanced aircraft on display and flying high above. April 7-8th, 2018 will feature the U.S. Air Force Thunderbirds, the F-22 Raptor, A-10 Warthog, and many more!

This year, we are paying homage to our surrounding communities by focusing on the families that have strengthened and welcomed the base for the past 100 years. We are creating an environment that features great food from the top food vendors, an immense kid’s zone, and family friendly experiences that aren’t soon to be forgotten.

As we connect, let’s speak about the needs of your company and how this will benefit both your needs, that of the military family, and attendees from to . The sponsorship levels are suggestions to get the process started. I invite you to have a look and contact me with your own suggestions about how you want to engage or network.

Besides from the normal increased awareness, brand recognition, booth space, social media posts, that other events, we offer once in a lifetime experiences that no other event can offer and this is what makes March ARB unique. These unique opportunities are detailed inside.

Your investment supports Quality of Life Programs for service members and their families.

Kekoa Santiago Marketing & Sponsorship March Air Reserve Base, CA Office: (951) 655-3609 Mobile: (951) 367-7628 [email protected] www.MarchFSS.com

MarchFieldAirFest.us @MarchFieldAirFest @MarchAirFest @MarchFieldAirFest #MarchField100 Why Sponsor? It’s Your Opportunity to:

Reach 500,000 attendees

See Exciting Performers

Interact with the Crowd

Place your Product

4 March Field Air & Space Expo Sponsorship Opportunities|Opportunities MarchFSS.com/Advertising-Sponsorship #MarchField100 Demographics

The air show industry represents one of the very largest, if not the largest, outdoor professional sports industries in North America. More than 26 million people attend more than 400 air shows annually. During the past decade, air shows drew nearly twice the attendance figures of NFL football. Based on the volume of spectators alone, air shows represent a significant marketing/sponsorship opportunity for companies at the local and national level.

And this opportunity becomes even more attractive when you start looking at the demographics of the audience, were the majority is well-educated, affluent families. Whatever your market objective - moving product, building recognition, enhancing or positioning brand image - air shows can help you accomplish your goals.

Gender Male 60% Education Some H.S. 3% Female 40% H.S. Graduate 16% Some College 37% Age 18 - 25 15% College Graduate 27% 26 - 34 18% Post Graduate 17% 35 - 44 26% 45 - 54 19% Distance Traveled Less than 10 mi 23% 55 and over 22% 10 - 20 mi 23% 20 - 40 mi 21% Household Income Less than $24K 10% 41 - 60 mi 10% $25K - $34,999 7% 61 - 100 mi 10% $35K - $49,999 12% 100+ mi 13% $50K - $74,999 17% $75K - $99.999 15% More likely to attend air show because of $100K and over 35% sponsor support

Home Ownership Own 64% Much more likely 39% Rent 27% Somewhat 29% Other 9% Neither 29% Somewhat less 2% Much less likely 1%

Statistics based on International Council of Air Shows (ICAS) 2012 spectator survey.

MarchFSS.com/Advertising-Sponsorship | March Field Air & Space Expo Sponsorship Opportunities 5 SPONSORSHIP LEVELS Presenting Sponsorship Benefits Let us customize this package to meet your marketing needs. $45,000 Investment

ON-SITE FLIGHT LINE EXPOSURE: • One-on-one interaction with more than 500,000 attendees • Business logo on sponsor “Thank You” banner at event entry 30 second company message announced twice per hour Opportunity to give media content at Air & Space Expo entrance 1st Choice of highly trafficked sponsor location Footprint space negotiable & based on need Co-Branded Kids Zone or VIP Chalet (Availability Limited (2))

ADVERTISING: • Category Exclusivity • Air & Space Expo ‘18 logo usage permission (Example: March Field Air & Space Expo ‘18 Sponsor) • Active link on Air & Space & March FSS website • Business logo recognition in Souvenir Program Event Map • Full-page advertisement in Souvenir Program • Sponsor Recognition on LED Outdoor Marquee one month prior to event Sponsor Recognition on FSS HDTV Network one month prior to event Business logo on front cover of Souvenir Program Weekly Social Media Exposure 3 months prior to event Featured in Paid Media Ads 3 months prior to event Largest business logo on Souvenir Program sponsorship page

HOSPITALITY: • Corporate Hospitality Chalet for the weekend (accommodates up to 50 people each day) • Twenty-five (25) Preferred Parking Passes per day • Ten (10) Invitations to VIP Hospitality Chalet per day • Twenty (20) Invitations to the Air & Space Expo Performer’s Block Party • Twenty (20) Official Air & Space Expo Posters suitable for framing • Twenty (20) Official Air & Space Expo Souvenir Programs

Exclusive Opportunities Media flight on April 6th for two (2) guests Viewing of Air Show from Air Traffic Control Tower for ten (10) guests Two (2) Foursomes participation in the Thunder Over the Empire Golf Tournament on Thursday, April 5 Eight (8) Tickets to March Field Air Museum VIP Event on Friday, April 6 Eight (8) Tickets to March Field Air Museum VIP Concert featuring Gary Sinise on Saturday, April 28

NEW ADDITIONS TO THIS YEARS PACKAGE

6 March Field Air & Space Expo Sponsorship Opportunities | MarchFSS.com/Advertising-Sponsorship Courtesy photo - Amanda Jackson #MarchField100

Associate Sponsorship Benefits Let us customize this package to meet your marketing needs. $25,000 Investment

ON-SITE FLIGHT LINE EXPOSURE: • One-on-one interaction with more than 500,000 attendees • Business logo on sponsor “Thank You” banner at event entry • One (1) 20’x20’ footprint 30 second company message announced per hour

ADVERTISING: • Air & Space Expo ‘18 logo usage permission (Example: March Field Air & Space Expo ‘18 Sponsor) • Active link on Air & Space & March FSS website • Half-page advertisement in Souvenir Program Sponsor Recognition on FSS HDTV Network 2 weeks prior to event Sponsor Recognition on LED Outdoor Marquee 2 weeks prior to event Business logo on front cover of Souvenir Program Weekly Social Media Exposure 2 months prior to event Featured in Paid Media Ads 2 months prior to event 2nd largest business logo on Souvenir Program sponsorship page

HOSPITALITY: • Ten (10) Grandstand Seat Tickets per day • Ten (10) Preferred Parking Passes per day • Ten (10) Invitations to VIP Hospitality Chalet per day • Ten (10) Invitations to the Air & Space Expo Performer’s Block Party • Ten (10) Official Air & Space Expo Posters suitable for framing • Ten (10) Official Air & Space Expo Souvenir Programs

Exclusive Opportunities One (1) Foursome participation in the Thunder Over the Empire Golf Tournament on Thursday, April 5 Four (4) Tickets to March Field Air Museum VIP Event on Friday, April 6 Four (4) Tickets to March Field Air Museum VIP Concert featuring Gary Sinise on Saturday, April 28

NEW ADDITIONS TO THIS YEARS PACKAGE

Courtesy photo - Amanda Jackson MarchFSS.com/Advertising-Sponsorship |March Field Air & Space Expo Sponsorship Opportunities 7 SPONSORSHIP LEVELS Supporting Sponsorship Benefits Let us customize this package to meet your marketing needs. $15,000 Investment

ON-SITE FLIGHT LINE EXPOSURE: • Exposure with more than 500,000 attendees • One (1) 10’x20’ footprint • Business logo on sponsor “Thank You” banner at event entry 15 second company message announced per hour

ADVERTISING: • Air & Space Expo ‘18 logo usage permission (Example: March Field Air & Space Expo ‘18 Sponsor) Active link on Air & Space & March FSS website Half-page advertisement in Souvenir Program Business logo on Souvenir Program sponsorship page Weekly Social Media Exposure 1 month prior to event

HOSPITALITY: • Six (6) Grandstand Seat Tickets per day • Six (6) Preferred Parking Passes per day • Six (6) Invitations to VIP Hospitality Chalet per day • Eight (8) Invitations to the Air & Space Expo Performer’s Block Party • Eight (8) Official Air & Space Expo Posters suitable for framing • Eight (8) Official Air & Space Expo Souvenir Programs

Exclusive Opportunities Two (2) Golfers participation in the Thunder Over the Empire Golf Tournament on Thursday, April 5 Two (2) Tickets to March Field Air Museum VIP Event on Friday, April 6 Two (2) Tickets to March Field Air Museum VIP Concert featuring Gary Sinise on Saturday, April 28

NEW ADDITIONS TO THIS YEARS PACKAGE

8 March Field Air & Space Expo Sponsorship Opportunities | MarchFSS.com/Advertising-Sponsorship #MarchField100

Contributing Sponsorship Benefits Let us customize this package to meet your marketing needs. $7,500 Investment

ON-SITE FLIGHT LINE EXPOSURE: • Exposure with more than 500,000 attendees • Business logo on sponsor “Thank You” banner at event entry • One (1) 10’x10’ footprint

ADVERTISING: • Air & Space Expo ‘18 logo usage permission (Example: March Field Air & Space Expo ‘18 Sponsor) Active link on Air & Space & March FSS website Half-page advertisement in Souvenir Program Business logo on Souvenir Program sponsorship page Weekly Social Media Exposure 2 weeks prior to event

HOSPITALITY: • Four (4) Grandstand Seat Tickets per day • Four (4) Preferred Parking Passes per day • Four (4) Invitations to VIP Hospitality Chalet per day • Six (6) Invitations to the AirFest Performer’s Block Party • Six (6) Official Air & Space Expo Posters suitable for framing • Six (6) Official Air & Space Expo Souvenir Programs

Exclusive Opportunities One (1) Golfer participation in the Thunder Over the Empire Golf Tournament on Thursday, April 5 One (1) Ticket to March Field Air Museum VIP Event on Friday, April 6 One (1) Ticket to March Field Air Museum VIP Concert featuring Gary Sinise on Saturday, April 28

NEW ADDITIONS TO THIS YEARS PACKAGE

MarchFSS.com/Advertising-Sponsorship | March Field Air & Space ExpoSponsorship Opportunities 9 #MarchField100 Preferred Exhibiter

Interact with over 500,000 attendees during the two day show. These high-profile outdoor exhibition spaces afford an ideal opportunity for mobile marketing, product sampling and lead-generating. Preferred exhibitor booth space and configuration is flexible and customizable.

Preferred Exhibitor Pricing • One (1) 10’x 10’ footprint: $3,000 • One (1) 10’x 20’ footprint: $5,000 • Business logo on supporter banner at event entry gate Preferred Exhibitor Upgrades • Event seating and hospitality available

*Footprints are space only. Neither hospitality nor branding are provided. Exhibitor must supply their own rental needs. Space is limited.*

Official Souvenir Program Advertising Quarter-Page: $295 Half-Page: $475 Full-Page: $775 Full-Page Back Cover: $975 (Subject to availability)

Year-round advertising opportunities are also available! E-mail Newsletter HDTV Digital Network Discount Ticket Brochure LED Outdoor Marquee Online @ MarchFSS.com Banners

10 March Field Air & Space Expo Sponsorship Opportunities | MarchFSS.com/Advertising-Sponsorship No federal endorsement intended. What Are We Missing? What are your Suggestions?

Sponsorship proposals don’t sell sponsorship... negotiations between us do! This proposal is used only to highlight my audience and the general approach of our packages. What unique opportunities are you looking for? I want our unique event to fit the unique needs of your company. Our surveys from last year show that the audience wanted more interactive experiences from sponsors and more sponsors. Let’s discuss what opportunities you want on the flight line!

Market in unique ways while investing in Kekoa Santiago - Marketing Director O: (951) 655-3609 | C: (951) 367-7628 military quality of life programs. [email protected]

2016 March Field Air & Space Expo April 16 & 17 Total Attendance: 400,000 MarchFSS.com | March Field Air & Space Expo Sponsorship Opportunities 11 2 www.MarchFSS.com