NABE Program 2011 NABE Program
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OFFICIAL PROGRAM 50,000 Watts of NABE Goodness Live from Nashville!!! NABECOMM Oct. 18 - 21, 2011 Welcome to Music City, U.S.A. Tune into the latest in communications, network with your colleagues — and hit the honky-tonks at the National Association of Bar Executives Communications Section Workshop Thank You To Our Sponsors The NABECOMM 2011 Workshop would not be possible without the support of our sponsors. Fastcase returns as our PLATINUM sponsor, the leading sponsorship for the NABE Communications Section Workshop. A long-time supporter of the Section, Fastcase this year will co-sponsor our Wednesday night event at the Loveless Café and is also our exclusive sponsor for the Luminary Awards and Luminary Awards Luncheon. Legal Directories Publishing Company, a continuing NABE supporter, this year will co-sponsor our Wednesday night event at the Loveless Cafe. We are also fortunate to have the support of LawPay and the Walsworth Print Group as Silver Level Sponsors and Elections Online, the State Bar of Texas and the Tennessee Bar Association as in-kind sponsors. Please take a minute to show your appreciation to all of our generous sponsors. Tuesday, Oct. 18 Noon – 6 p.m. Early Registration ................................................................ Ballroom Foyer 3:30 p.m. – 5:30 p.m. Communications Section Council Meeting .............................. Davidson NABECOMM 6 p.m. – 7 p.m. Welcome Reception at Tennessee Bar Center ... 221 Fourth Ave. North 7:30 p.m. Council Dinner ......................................................... Flyte, 718 Division St. 7:30 p.m. Early Arrivals Dinner..... Puckett’s Gro. and Restaurant, 500 Church St. 2011 Workshop Table of Contents Wednesday, Oct. 19 Sponsors ...................................................... 1 10 a.m. – 4 p.m. Registration .......................................................................... Ballroom Foyer Event Schedule .............................................1 1 p.m. – 2:30 p.m. Welcome and Introduction of First-Time Attendees Tuesday ................................................... 1 PLENARY ........................................................................................ Salon C/D How Nashville Rebuilt its Brand: Wednesday ............................................. 1 Communication in Crisis and Recovery When devastating floods forced thousands from their homes and left some of Thursday ................................................. 2 the city’s landmark facilities under water, Nashville faced the daunting task of Friday ...................................................... 3 rebuilding the city and rebuilding its brand among the 11 million visitors who come to Music City each year. Speaker Bios ................................................ 5 Nashville Mayor Karl Dean tells the story, joined by high-profile business and Links ........................................................... 11 community leaders who were on the front lines: Butch Spyridon, president and CEO of the Nashville Convention & Visitors Bureau; and David Kloeppel, president Downtown Map...........................................12 and COO with Gaylord Entertainment. Doubletree Hotel Map.................................13 2:30 p.m. – 2:45 p.m. Break ..................................................................................... Ballroom Foyer 2:45 p.m. – 4 p.m. Knowledge-Building Breakout Sessions Track 1: Presentation Skills Workshop .................................... Salon A/B Whether you are on camera or in front of your board, you need to be polished and professional. Veteran journalist and public relations consultant Mimi Bliss leads this hands-on session where you will get the practical tips and guidance you need to be a better communicator. Track 2: Web Redesign 2.0 .............................................................. Salon E Websites are evolving as the public and bar members’ use and expectations change. What are the current demands on your site? What are the best prac- tices to meet those demands? Discussion, using bar association websites as examples, will be led by Janan Compitello, senior project manager with a web and software consulting firm, who has extensive experience with non- profit and professional organizations. 5 p.m. – 10 p.m. Music City Roots — Live From The Loveless Sponsored by Legal Directories Publishing Company and Fastcase From the fiddle tunes and buck dancing of Nashville’s earliest settlers to the pop, rock, bluegrass, jazz, classical and soul sounds that now emerge from Nashville studios, music has always been the common thread connecting the life and soul of the city. The best way to celebrate that music, of course, is to hear it live. We’ll leave downtown and journey west to the landmark Loveless Cafe, where classic Southern cooking is paired with Americana music live on stage to create the weekly Music City Roots radio show. 5 p.m. Load Bus ....................................... 4th Ave. hotel entrance (Motor Lobby) 5:15 p.m. Leave for The Loveless Cafe 1 Thursday, Oct. 20 8 a.m. – 4 p.m. Registration .......................................................................... Ballroom Foyer NABECOMM 8 a.m. – 8:30 a.m. Breakfast .............................................................................. Ballroom Foyer 8:30 a.m. – 9:30 a.m. PLENARY ........................................................................................ Salon C/D The Crazy New World of Publishing: 2011 Workshop Report from the Front Lines News organizations across the country have been trying to find the right Schedule formula to succeed in a radically changed media landscape. In Nashville, Chris Ferrell and his partners at SouthComm Inc. have designed a strategy that This year’s program comes about through blends old media with new, ties in niche publications with established brands the hard work of an active team of your and keeps a steady target on matching content with reader and advertiser colleagues and reflects the broad demands. We’ll get a report from the front lines, as Ferrell fills us in on what interests and work performed by NABE has worked, what hasn’t and what it means to us. Communications Section members. 9:30 a.m. – 9:45 a.m. Break ..................................................................................... Ballroom Foyer Thanks go to Program Committee members 9:45 a.m. –10:45 a.m. Knowledge-Building Breakout Sessions Kelley Jones King of the State Bar of Texas, Track 1: Content Strategy: .......................................................... Salon A/B Ann Murphy of The Bar of San Francisco, Deploying a Content Hub Jenna Grubb of the Toledo Bar Association, Good content is a finite and expensive resource, so how do you optimize its use Steve Boeckman of the Iowa State Bar across various communications channels to extend your association’s reach? Association, Joyce Hastings of the State Join Angela Brady of Stratton Publishing & Marketing Inc. in Decatur, Ga., the Bar of Wisconsin, Pamela Labbe of the State Bar of Wisconsin’s Publications Director Joyce Hastings and The Bar Association of San Francisco’s Director of Communications & Public Relations Baton Rouge Bar Association, Ken Brown of Ann Murphy to learn: the Ohio State Bar Association, Marsha • how they set the stage for their content hubs Wilson of the Knoxville Bar Association, • what information is distributed through which channels Dan Wise of the New Hampshire Bar • how to integrate multimedia into the content mix Association, Anne Roth Strickland of the • where to look for content North Carolina Bar Association, Brad Carr of • how bars of all sizes can develop and use these strategies the State Bar of Alabama, Alexa Giacomini • what lessons they discovered along the way of the Illinois State Bar Association, Gary Toohey of the The Missouri Bar, Rick Track 2: Spielberg, Hitchcock and You: .................................. Salon C/D When and How to Produce Great Bar Videos DeBruhl of the State Bar of Arizona, Naseem This session will look at what type of topics make great videos for your bar Stecker of the State Bar of Michigan, association. There will be advice for the novice on how to get started, as well Heather Clark of the Colorado and Denver as suggestions for those already using video in ways to make them look and Bar Associations, Steven Valdez of the sound better. This session is not about producing CLE video. It is about finding Louisville Bar Association, Mariana Pannell new, visual ways to tell great stories about your members and your bar. Join of the Atlanta Bar Association, Tricia Oliver Rick DeBruhl, chief communications officer for the State Bar of Arizona, and of the Massachusetts Bar Association and Stephanie Beougher, communications and online media associate for the Tennessee Bar Association staff members Ohio State Bar Association, as they explore these issues. Suzanne Robertson, Landry Butler, Stacey 10:45 a.m. – 11 a.m. Break .................................................................................... Ballroom Foyer Shrader, Therese Byrne and Barry Kolar. 11 a.m. – 12 Noon Knowledge-Building Breakout Sessions Track 1: The Title Fight: Print vs. Digital ................................. Salon A/B Many bars are searching for the right mix of print and digital to meet their members’ needs and their bars’ communications goals. This no-holds barred interactive program will throw provocative questions into the ring to bring everyone into the conversational melee. Round by round, we will take up