the university of texas at brownsville and texas southmost college ™ style guide graphic standards& UTB/TSC Style Guide Our Mission Our Philosophy The Office of Marketing and The mission of The University of UTB/TSC is committed to Communication developed the Texas at Brownsville and Texas excellence. It is dedicated to following style guidelines to Southmost College partnership is stewardship, service, openness, ensure consistency for official to provide accessible, affordable, accessibility, efficiency communications. This style guide high-quality postsecondary and citizenship. UTB/TSC helps the university present education, conduct research that is committed to students, itself in a comprehensive and expands knowledge and present participatory governance, liberal coordinated fashion, creating a programs for workforce training, education, the expansion of the unified message to all of our target continuing education and public application of knowledge, human audiences. Everything we write, service and those of cultural dignity, the convening of cultures publish and broadcast on behalf value. The partnership combines and respect for the environment. of the university affects the public the strengths of the community perception of UTB/TSC. We must college and those of a university have consistency in our message by increasing student access and and our image. The following eliminating inter-institutional guide provides us all with a barriers while fulfilling the common standard to follow. distinctive responsibilities of each type of institution. This style guide was created by looking at historical usage at the university, UT System style, Associated Press style, local media style and examples at other UT System institutions. For questions on words and styles not addressed in this guide, please refer to the Webster’s New World College Dictionary and The Associated Press Stylebook.

the university of texas at brownsville 2 style guide & graphic standards and texas southmost college 3 abbreviations and acronyms – addresses adjunct – The Art Gallery in Rusteberg Hall

English, are lowercase. Bachelor Ave., 666 Deadend St., 245 Boca alumni This word construction A of Arts in English would also be Chica Blvd., but the 200 block is taken directly from its Latin correct. of Boca Chica Boulevard. Never origins. Therefore, the noun abbreviations and acronyms abbreviate drive, road, circle forms are gender specific: Abbreviations of degrees, time academic departments or court, even with a specific alumna - one woman; expressions and countries’ Capitalize if referring to a specific address. Abbreviate East (E.), names take periods with no space department or other academic alumnae - a group of women; West (W.), North (N.) and South alumnus - one man; between the elements: M.F.A., unit by its full proper name. (S.) with numbered addresses. p.m., U.K., U.S. Acronyms for Examples: the Department of alumni - a group of men or a For instance, 45 E. Chaparral St., group of men and women. job titles and names of most History, the College of Liberal Arts, but If you want to find the ice cream organizations, centers, buildings, the School of Nursing. Otherwise, parlor, take a left on East Chaparral It’s rare to see the feminine plural forms, tests and other objects are lowercase: the department, the Street. (see states) form, alumnae. Most often the generally spelled without periods: college, the nursing school. form alumni is used for any group CEO, CIA, SAT, TAAS, etc. Plural adjunct lowercase of graduates. forms of acronyms receive an “s” academic titles Capitalize titles and no apostrophe: She ordered only when preceding a name; advisor The exception is for ampersand (&) (see symbols) two BLTs with avocado. Acronyms otherwise, lowercase. Before a releases to news media. For those, Use the ampersand when it is that spell out a word should have name, give a person only one title. use adviser. part of a company’s formal name: periods: C.A.M.P., C.A.S.E. Do not use phrases such as Dean Procter & Gamble, Wheeling & Lake of Liberal Arts and Professor affect, effect Affect, as a verb, Erie Railway. academic degrees Use: of English Joe Smart. (A better means to influence: The game will affect the standings. The ampersand must be used associate degree alternative: Dean of Liberal Arts when referring to the Science, bachelor’s degree Joe Smart, who is also a professor Affect, as a noun, is best avoided. It Engineering & Technology Building. master’s degree of English.) Do not use German occasionally is used in psychology It is not used when referring doctorate academic style, Dr. Prof. Smartz. to describe an emotion, but there to the Education and Business doctoral degree Long titles are more readable is no need for it in everyday Complex. B.A., M.A., Ph.D., LL.D., M.D., when placed after a name: Dr. language. Ed.D., etc. The ampersand should not Joe Smart, dean of the College Effect, as a verb, means to cause: otherwise be used in place of and. Note: There’s no apostrophe for of Business Administration and He will effect many changes in the Bachelor of Arts or Master of Science. Graduate School of Business. company. Arnulfo L. Oliveira Memorial Official names of degrees and Effect, as a noun, means result: Library Can use Oliveira Library or certificates are capitalized, but addresses Only street, avenue library on following references. and boulevard can be abbreviated The effect was overwhelming. He informal uses, such as a bachelor’s miscalculated the effect of his degree in English and bachelor’s in but only with a specific numbered The Art Gallery in Rusteberg address. For example, 33 Oneway actions. It was a law of little effect. Hall

the university of texas at brownsville 4 style guide & graphic standards and texas southmost college 5 The arts center – business cards Camille Lightner Center – capitalization

The Arts Center Brownsville Convention and Only official university titles may cancel, canceled, canceling, Visitors Bureau be used. Official academic titles cancellation associate degree (see academic are composed of the person’s rank degrees) Brownsville Navigation District (associate professor) and specific capitalization Avoid using ALL The public entity that manages discipline so as to read: Associate CAPS in text because it connotes the Port of Brownsville. BND is Professor of History. If they so shouting. acceptable on second reference. choose, faculty and staff may have Official names are capitalized; B Brownsville Urban System their degree or certification listed unofficial, informal, shortened The city of Brownsville’s public next to their name (Henry Jones, or generic names are not. This bachelor’s degree (see academic transportation system. B.U.S. is Ph.D.). rule applies to offices, buildings, degrees) acceptable on second reference. schools, departments, programs, institutes, centers, etc. So, Use between to between/among business cards Official templates phrases such as the center, the show a relationship between two are available in Printing Services, institute or the new museum are objects only. Use among when it’s but the printing of business cards C not capitalized: more than two. is generally governed by the Camille Lightner Center Named Office of Admissions and Office of bi- The rules in prefixes apply, following (Exceptions should be for Camille Lightner. Lightner the Registrar, admissions office, the but in general no hyphen. For worked out with the Publications Center is acceptable on second registrar’s office Office): reference. example: School of Business, the business The business card contains the bifocal (see also, school, the school university’s official logo (see campus institutions, Fort Brown Campus) It is bilateral logos) in orange at upper left. Center for Civic Engagement, the not considered an accurate bilingual The name of the individual with center description of the 15 UT System degree abbreviated (if desired), Criminal Justice Institute, the bimonthly institutions because some have title, department and name of institute more than one campus. When bipartisan university is set flush right with referring to UTB/TSC’s main Lowercase university unless the title, telephone number, fax biannual/biennial Biannual is physical location, use Fort Brown it is used as part of a formal number, home telephone number twice a year. Biennial is every two Campus rather than main campus. name, even when referring (if desired), cellular telephone years. Using component(s) is no longer specifically to The University of number and e-mail address acceptable. Texas at Brownsville and Texas Bravo Opera Company centered in reduced font size on Southmost College. An exception the bottom. Cameron County Commissioners Brownsville City Commission is in the Handbook of Operating Court Procedures. When compiling

the university of texas at brownsville 6 style guide & graphic standards and texas southmost college 7 capital/Capitol – citizens/residents City Commission/City Council – commas

HOOP documents, capitalize For historical or documentary An individual can be a citizen █ orange university. accuracy, follow the capitalization of the United States or a citizen • Pantone 159 style of the original texts: of Mexico but cannot be a citizen Capitalize official names of • CMYK values are cyan=0, bulletins, forms, conventions, “I am happy that I may continue my of Brownsville. Instead, they are Brownsville residents. magenta=65, yellow=100 and conferences, symposia and the own education during the Summer black=9 like: Session,” wrote a student in 1919. City Commission/City Council • RGB values are red=224, Class Schedule, the Democratic capital/Capitol Capitalize capitol When used in reference to a green =112 and blue=30) National Convention specific city’s governing body, when referring to a specific • Hex df6f1d Capitalize the letters used for building housing a state’s they are capitalized. Note: grades, as well as official grade government. Using Capitol Brownsville’s form of government █ blue names; do not put quotation building is redundant. The is referred to as a City Commission. • Pantone 280 marks around grades: A, B, C, D, F, committee met in the Capitol to College of Applied Technology • CMYK values are cyan=100, S/F, I, Incomplete, Pass, a grade of B discuss capital expenditures. The and General Studies (see logos) magenta=72, yellow=0 and Names of official policies such Capitol is in Austin, but the capital black=18 of Texas is Austin. College of Education (see logos) as Affirmative Action and Equal • RGB values are red=0, Opportunity should be capitalized; Cavalry Hall Named after the College of Liberal Arts (see green=73 and blue=144 if the concept, rather than the 124th Cavalry Regiment. logos) official name, is being discussed, • Hex 003399 lowercase is appropriate. Center for Early Childhood College of Science, Mathematics Please note that RGB values are Names of holidays other than Studies and Technology (see logos) only for web and screen viewing. Always spell out mathematics. For web design applications, use recurring celebrations are usually century Lowercase when used capitalized; names of seasons, Hex values. For printing purposes, with a number: 20th century, 21st The Collegian Italicize the use Pantone or CMYK. academic periods and onetime century. Avoid using superscript name of the university’s student celebrations generally are not: letters. newspaper. Commandant’s Quarters Thanksgiving, Commencement, Arts Week Certificate of Proficiency (see colors The university’s official commas Do not use the serial academic degrees) colors are orange, white and comma in a list of three or more but blue. The specific values for items (the final comma before registration, fall 2007, summer Champion Hall Named for Albert orange and blue are: and, or, nor) unless the use of a session, spring semester Alfonso “A.A.” Champion. █ white comma prevents confusion or an citizens/residents Do not element within the list requires confuse citizens with residents. its own conjunction:

the university of texas at brownsville 8 style guide & graphic standards and texas southmost college 9 commas Commencement – composition titles

Courses are offered in the spring, Set off a geographical unit’s name are usually used in a parenthetical titles, computer game titles, summer and fall semesters. with commas on both sides when remark. movie titles, opera titles, play but it follows the name of a smaller Commas appear after, not before, titles, opera titles, play titles, geographical unit found within its an expression in parentheses (like poem titles, song titles, television She’s taking classes in consumer borders: program titles and the titles of health, nutrition and health, and this), and they always go inside Paris, Texas, is a small community. quotation marks: lectures, speeches and works of human sexuality. arts. When the items in the series The same holds true for a year, if a “It’s time to leave,” he said. day of the month precedes it: The guidelines, followed by a contain commas themselves, use Commencement This is the block of examples: semicolons between all of the April 1, 2008, is not an official official graduation ceremony items: holiday. • Capitalize the principal words, for a university. All references including prepositions and The letters in question are dated Aug. but to this university’s ceremony conjunctions of four or more 7, 1991; June 20, 1992; and Nov. 1, She knew that April 2008 was the should be capitalized, but letters. 1995. when used in a generic way or deadline for contest submissions. • Capitalize an article – the, a, The company has plants in Naples, referencing another university, Always set off a parenthetical lowercase is preferred. UTB/ an – or words of fewer than four Fla.; Bellingham, Wash.; and Santa (nonrestrictive) expression letters if it is the first or last Rosa, Calif. TSC’s Commencement is Saturday. on both sides. In the following Most commencements have keynote word in a title. For numbers larger than 999, example, George W. Bush is speakers. • Put quotation marks around use a comma to mark off the parenthetical because it does not the names of all such works thousands, millions, etc.: actually narrow down the meaning Commissary Building Formerly except the Bible and books 1,001 nights; 93,000 students of U.S. president (the United the Art Building that are primarily catalogs of States only has one president): When they follow a person’s committee names Capitalize reference material. In addition name, qualifiers such as Ph.D. The U.S. president, George W. Bush, the names of committees. The to catalogs, this category and C.P.A. are preceded by a will be there. Hurricane Committee will meet on includes almanacs, directories, comma; a second comma follows When president is used as a Thursday. dictionaries, encyclopedias, the qualifier in running copy: personal title, no comma is called gazetteers, handbooks and for: components (see campus or similar publications. Do not use The opening remarks by Beth institution). This term is no quotation marks around such Michaels, M.A., set the tone. President George W. Bush will be longer acceptable. Use institution software titles as WordPerfect or However, do not set off Jr., Sr. or there. instead. Windows. III with commas: The abbreviations e.g. and i.e. are • Translate a foreign title into always followed by a comma and composition titles Apply the John Kennedy Jr. guidelines listed here to book English unless a work is known

the university of texas at brownsville 10 style guide & graphic standards and texas southmost college 11 continuous(ly), continual(ly) – data dates – ensure, insure, assure

to the American public by its courtesy titles (see academic dates (see months and year) foreign name. titles and titles) Refer to both Always use Arabic figures without E men and women by first and last st, nd, rd or th. Examples: “The Star-Spangled Education and Business Banner,” “The Rise and Fall of the name: Eddie Woodard or Julie Smith. Use the courtesy titles Mr., day care Complex EDBC is acceptable on Third Reich,” “Gone With the Wind,” second reference. “Of Mice and Men,” “For Whom the Miss, Ms. or Mrs. only in direct directions (north, south, east, Bell Tolls,” “Time After Time,” the quotations or in this special west). If a region is commonly e.g., i.e. The abbreviation NBC-TV “Today” program, the “CBS situation: When it is necessary to known, it is capitalized. Tyler is e.g. means for example. The Evening News,” “The Mary Tyler distinguish between two people in East Texas. The UTB/TSC Fort abbreviation i.e. means that is or Moore Show.” who use the same last name, as Brown Campus is located in South in other words. Always follow e.g. in married couples or brothers Reference Works: Jane’s All the Brownsville. Otherwise, do not and i.e. with a comma. and sisters, use the first and last capitalize. Austin is north of San World’s Aircraft, Encyclopedia name. If used in a nonparenthetical Britannica, Webster’s New World Antonio. Drive south on Expressway situation, they are always spelled Dictionary, Handbook of Operating In cases where a person’s gender 77/83 to get to the international out: Procedures, UTB/TSC Style Guide. is not clear from the first name or bridge. from the story’s context, indicate List your favorite design programs Foreign Works: Rousseau’s “War,” the gender by using he or she in divisions Do not abbreviate any of (e.g., Microsoft Word, Adobe not Rousseau’s “La Guerre.” But: subsequent reference. these names. Acrobat). Leonardo da Vinci’s “Mona Lisa,” Academic Affairs The editor discouraged use of the Mozart’s “The Marriage of Figaro,” Business Affairs serial comma, that is, the final and “The Magic Flute.” But: “Die comma in a series of objects. Walkuere” and “Gotterdammerung” External Affairs from Wagner’s “The Ring of the D Information Technology Services Eidman Hall Named for Sid Nibelungen.” Eidman. data This is a plural noun and Institutional Advancement normally takes plural verbs and continuous(ly), continual(ly) Partnership Affairs e-mail Has hyphen. Capitalize Continuously means without pronouns. when first word of sentence or Student Affairs interruption, unbroken; Example: The data have been bullet. continual(ly) means again and gathered. This sentence is referring to doctoral degree (see academic ensure, insure, assure Ensure again. individual pieces of data. degrees) means to guarantee. Insure Cortez Hall Named for Narciso Exception: When data is referred means to establish a contract Dr. (see titles) Cortez. to as a unit, it becomes a collective for insurance of some type. noun and takes singular verbs and Assure means to convince. pronouns. The data is accurate. Ensure, insure and assure are

the university of texas at brownsville 12 style guide & graphic standards and texas southmost college 13 ethnic designations – fonts Fort Brown campus – institutions

interchangeable in many contexts capitalize and italicize in the text: Fort Brown Campus (see Gorgas Hall Named for William where they indicate the making Figure 1, Table 2b, etc. campus) Use instead of main Crawford Gorgas. certain or inevitableness of an campus. outcome, but insure sometimes fiscal year Abbreviated FY. Use Grupo Folklórico Tizatlán stresses the taking of necessary FY only once when referring to Fort Brown Memorial Center measures beforehand, and assure a range of years. Example: FY Composed of Jacob Brown distinctively implies the removal 1996-2001 and not FY 1996-FY Auditorium, Stillman Town Hall, of doubt and suspense from a 2001. and Stokely Hall. H person’s mind. Fitness Center Formerly the Fort Brown Memorial Golf Two words. Scorpion Body Shop. Course health care ethnic designations Only Hyphenate as an adjective. hyphenate the following when flags They are lowered to half- Fort Brown Resaca used as adjectives: African staff, not half-mast. Hopwood Italicize when referring American, Asian American, Mexican freshman to the court case. American, Cuban American, etc. fonts There is no official Use non-Hispanic white rather than university font, but you should full time, full-time Hyphenate hyphens Do not hyphenate white in contexts in which there consider readability and as an adjective. Otherwise, two adverbial phrases: Proofreaders are also references to Hispanics, usefulness when selecting fonts words. He is a full-time faculty are culturally elite people. Do Latinos, etc. Note: Anglo is not a for any university communication member. He teaches full time. hyphenate compounds used as adjectives before a noun: a far- preferred term when referring (for web use, see web standards). (see hyphens) to a non-Hispanic white. The term reaching decision, a much-needed Some of the widely accepted and fundraiser, fundraising Do not Anglo refers to people of English vacation, a thought-provoking commonly used font families in hyphenate. article, a university-related decent and is not inclusive of university publications are: people of other European descent program. Do not use two hyphens with ancestry from Spain, France, Adobe Garamond together as a dash (--). Poland, Netherlands, etc. (see Myriad nationalities) Filosofia G Times New Roman Garza Gymnasium Acceptable for Gotham Manuel B. Garza Gymnasium. I institutions Always use the Novarese general revenue Lowercase. The institution’s complete name on F budget includes general revenue Helvetica first reference and its official figures When a text refers to appropriations. numbered graphs or tables, MrsEaves abbreviation (below) on second

the university of texas at brownsville 14 style guide & graphic standards and texas southmost college 15 institutions institutions

Institution Abbreviation (less formal abbreviations are in parenthesis) The University of Texas at Arlington UT Arlington (also UTA) The University of Texas at Austin UT Austin (never UTA) The University of Texas at Brownsville and Texas Southmost College UTB/TSC (avoid using UT Brownsville) The University of Texas at Dallas UT Dallas (also UTD) The University of Texas at El Paso UT El Paso (also UTEP) The University of Texas-Pan American UT Pan American (also UTPA) The University of Texas of the Permian Basin UT Permian Basin (also UTPB) The University of Texas at San Antonio UT San Antonio (also UTSA) The University of Texas at Tyler UT Tyler (also UTT) The University of Texas Southwestern Medical Center at Dallas UT Southwestern Medical Center-Dallas (also Southwestern or UTSWMC) The University of Texas Medical Branch at Galveston UT Medical Branch-Galveston (also the Medical Branch or UTMB) The University of Texas Health Science Center at Houston UT Health Science Center-Houston (UTHSC-H or UTHSC-Houston) Never use UT Houston The University of Texas Health Science Center at San Antonio UT Health Science Center-San Antonio (also UTHSCSA, UTHSC-SA, or UTHSC-San Antonio) The University of Texas M. D. Anderson Cancer Center UT M. D. Anderson Cancer Center (also M. D. Anderson, UTMDA, Cancer Center, or UTMDACC) The University of Texas Health Science Center at Tyler UT Health Science Center-Tyler (also UTHSCT, UTHSC-T, or UTHSC-Tyler) The University of Texas System The UT System The University of Texas System Board of Regents The UT System Board of Regents

the university of texas at brownsville 16 style guide & graphic standards and texas southmost college 17 International Technology, Education and Commerce Center – Life and Health Sciences Building – logos legislature reference. In general, when lawmaking body in a democracy is University of Texas System referencing the 15 UT institutions K called a legislature. may use the institution’s logos. collectively, use the term The color logos should be used institutions and not components Kraigher House Architect Life and Health Sciences for webpages or full-color nor campuses. Second references Richard Neutra designed this Building LHSB is acceptable on publications; the black-and-white can also be the university, the International Style building which second reference. logo should be used for black- was restored by the university. institution, the health science center, logos (see http://www.utb. and-white publications. the medical branch, the health edu/vpia/marketing/pages/ center, etc. (see also campus) Do not modify these logos in logos.aspx to download digital any way! When sizing them to a International Technology, files) All of the following logos smaller scale, use the grabber tool Education and Commerce L are copyrighted and licensed as on any corner, not on any side! official institutional trademarks Center Formally Amigoland Mall Latin Jazz Ensemble and now a part of UTB/TBC. ITEC by The University of Texas System. (NOTE: University logos are Center is acceptable on second legislation Refer to bills as No other institutional graphic subject to approval by the Board reference. ITECC may be used in House Bill 1 or Senate Bill 1, or as elements should be used except of Regents because of the need to charts but avoid using in the text H.B. 1 or S.B. 1 (periods but no for those shown below. control representations of these space between the letters, then marks in external publications of publications and other stories. In 1981, The University of Texas a space between the letters and and products. Control is exercised System Board of Regents adopted Internet Always capitalize. the number). Use codifications legally under copyright and a policy that requires any person, after the legislative session, for trademarking statutes through group or corporation desiring example, Texas Government Code the UT System Office of General to use UT trademarks to obtain Section 41.44. Counsel’s Trademarking and approval for the proposed use Licensing division. J legislative Do not capitalize this and to sign a formal license agreement. For more information The Integrated Marketing Jacob Brown Auditorium Part adjective. That is a legislative matter. about trademarks or formal Committee oversees the approval of the Fort Brown Memorial license agreements, visit The of all logos or logo modifications Center, it is name for Jacob Legislature Capitalize this noun UT System website regarding and makes recommendations Brown, namesake for the city of in all references to a particular trademarks at www.utsystem. for approval. Any alternation of Brownsville. legislative body, such as the Texas edu/ogc/intellectualproperty/ the university official logos is judgment Not judgement. Legislature, which can also be trdmrk.htm. prohibited. referred to as the Legislature. Do junior not capitalize legislature when Only those vendors who have it is used in a generic way: The license agreements with The

the university of texas at brownsville 18 style guide & graphic standards and texas southmost college 19 logos logos

UTB/TSC UTB/TSC UTB/TSC College and UTB/TSC Official Seals Logos School Banners Scorpion

HMOS UT T C O O S L S L A E X G E E

T

B 1926 S R A O X W TE NSVILLE, ™ ™ Black Blue and white and orange College of College of Applied Liberal Arts HMOS UT T C O O S L S L A E X G Technology E E T and General B 1926 S R A O X W TE NSVILLE, Studies ™ ™ Orange and Blue white and white

Scorpion may only be university orange, white or black, and it is preferable that it face upright. College of School of ™ ™ Science, Business Use white letter/orange scorpion Mathematics logo on blue or black background and Technology

™ White and White w/ Border School of School Education of Health Sciences

the university of texas at brownsville 20 style guide & graphic standards and texas southmost college 21 logos, HIstory logos, HIstory

Logos: History at UTB/TSC President Juliet V. García exception. The Scorpion remains approved the same year. This logo the mascot for UTB/TSC Athletics, Texas Southmost College opened In 1991, the Texas Legislature was known unofficially as the as it has since 1929, though the in 1926, and yearbook records approved of the partnership “tombstone” logo. The university look of the athletics logo has show that students adopted the creating The University of Texas at also created separate seals for changed many times over the Scorpion as the official mascot by Brownsville and Texas Southmost UTB and TSC, which are used only years. A new design is under 1929. College. The Scorpion remained on select official documents (see development in 2010. the mascot for the sports teams, logos). while the university as a whole used the seal of UTB and the words “in partnership with 1947 Texas Southmost College” on publications and promotional materials.

In 1995, UTB/TSC’s accrediting Breeden/McCumber designed association, the Southern another new logo for UTB/TSC Association of Colleges and in 2001, which included the 1978 Schools, found that the design scorpion as a graphic element of the seal inadvertently made (see logos). Both the tombstone TSC appear less important than and the Scorpion logo existed UTB by having the college name side-by-side until 2009, when at the bottom and without a the university approved new graphic element. The association brand standards that retired the recommended that a new logo tombstone logo in favor of the 1992 be created for all publications Scorpion logo for publications and promotional materials that and promotional materials. showed the two partners to be equal. The university contracted Traditionally, most universities the Breeden/McCumber agency to have special logos for their design a new logo, which athletics teams. UTB/TSC is no 2001

the university of texas at brownsville 22 style guide & graphic standards and texas southmost college 23 lowercase – media m.d. – Nationalities

lowercase One word (noun, forces. Erwin Rommel was a field are resisting attempts to limit their multicultural Do not hyphenate. verb, adjective) when referring marshal. freedom. to the absence of capital letters. Marshall is used in proper names: M.D. (see academic degrees) Originally from printers’ practice. George C. Marshall, John Marshall, Lozano Banco Resaca the Marshall Islands. Mexican national Used to describe a citizen of Mexico. N Mary Rose Cardenas Hall North names In general, use last names Cardenas Hall North is acceptable Mexican states Always spell out only on second reference. on all references. MRCHN is names of Mexican states. acceptable for use in charts and When it is necessary to M in other situations where space months (see dates and years) distinguish between two people maquiladora A foreign-owned is limited. It is generally not Capitalize the names of months who use the same last name, as manufacturing plant that acceptable for use in sentences. in all uses. When a month is used in married couples or brothers assembles components for export. with a specific date, abbreviate and sisters, use the first and last Maquila on second reference. Mary Rose Cardenas Hall South only Jan., Feb., Aug., Sept., Oct., name. (see courtesy titles) Cardenas Hall South is acceptable Nov. and Dec. Spell out when using In stories involving youngsters, mariachi Name for both the group on all references. MRCHS is alone or with a year alone. generally refer to them by first of musicians and the musicians acceptable for use in charts and When a phrase lists only a month name on second reference if they themselves. Mariachi is the in other situations where space and a year, do not separate the are 15 or younger. singular and plural form of the is limited. It is generally not year with commas. When a phrase word to mean musicians but use acceptable for use in sentences. refers to a month, day and year, National Association of mariachi groups to signify several set off the year with commas. Intercollegiate Athletics The groups of musicians. Master Chorale Capitalize when national organization UTB/TSC referring to the university’s group. Examples: January 2006 was a cold athletics belongs to. Use on first Mariachi Escorpión University month. Jan. 2 was the coldest day of reference; use NAIA on following master’s degree (See academic mariachi group. the month. His birthday is May 8. references. degrees) Feb. 14, 2005, was the target date. Mariachi Femenil Luna Azteca National Merit Scholarship, University mariachi group. mayor pro tem Does not include a In tabular material, use these hypen. Capitalize before a name. three-letter forms without a National Merit Scholars The marshal, marshaled, period: Jan, Feb, Mar, Apr, May, National Merit Scholarship marshaling, Marshall Marshal is media In the sense of mass Jun, Jul, Aug, Sep, Oct, Nov, Dec Program is conducted by the the spelling for both the verb and communication, such as National Merit Scholarship Corp. magazines, newspapers, the news Mr., Ms., Mrs., Miss (see the noun: Marilyn will marshal her (see services, radio and television, the courtesy titles) Do not use, except nationalities ethnic word is plural: The news media in a quotation. designations) Capitalize the

the university of texas at brownsville 24 style guide & graphic standards and texas southmost college 25 Nco quarters – part time, part-time percent – Recreation, Education and Kinesiology Center

proper names of nationalities, Old Cotton Compress percent Always use Arabic the agreement. Dr. Juliet V. García, peoples, race, tribes, etc.: figures. 1 percent, 55 percent. president of The University of Texas Arab, Arabic, African, American, Old Morgue at Brownsville and Texas Southmost Ph.D. (See academic degrees) Caucasian, Cherokee, Chinese (both on Often unnecessary. Not College, attended the function. singular and plural), Eskimo, needed: The meeting is on phone numbers Use the last professor emeritus, professor (plural Eskimos), French Canadian, Wednesday. Better: The meeting is four digits (the desk extensions) Gypsy (Gypsies), Hispanic, Japanese emerita Professor emeritus is used Wednesday. But, use to separate with internal communications. for a retired male professor and (singular and plural), Jew, Jewish, proper nouns when appropriate: Use the full phone number for Latin, Mexican, Negro (Negroes), professor emerita for a retired the Parade of Lights on Wednesday external communications. Use female professor. Nordic, Sioux, Swede, etc. night. parentheses around the area code Lowercase black (noun or with a space after it. For example: Use emeriti for a group made of adjective), white, red, mulatto, etc. One O’Clock Jazz Band (see Two (956) 882-8231. both sexes. O’Clock Jazz Band) NCO Quarters Formerly the Art postal permit University’s postal Annex online Do not hyphenate. permit number is 333. Newman Center Orange & White Italicize the Presorted Q name of this official university Nonprofit No. Abbreviate and capitalize and publication. U.S. Postage Quran The preferred spelling for Paid the Muslim holy book. Use the use Arabic figures to indicate a Mcallen, TX position. No. 1, No. 10. Permit 333 spelling Koran only if preferred by a specific organization or in a nonprofit Do not hyphenate. postdoctoral Do not hyphenate. specific title or name.

North American Free Trade pre- Use hyphen with pre- Agreement The full title on first medicine and pre-law. But, reference. NAFTA is acceptable generally, do not hyphenate for second reference and after. unless there are two consecutive R e’s in the word: pre-enrollment, P Rancho del Cielo Field Station preregistration. part time, part-time Hyphenate Raul J. Guerra Early Childhood when used as an adjective. Sam president Capitalize when Center O has a part-time job. Sam works part used as a title before a name, Officers’ Quarters time. but lowercase in other uses: Recreation, Education and President Juliet V. García signed Kinesiology Center Use full

the university of texas at brownsville 26 style guide & graphic standards and texas southmost college 27 Red River Athletic Conference – school of health sciences Science, Engineering & Technology Lecture Hall – states

building name on first reference; Reserve Officers’ Training Corps Science, Engineering & states Spell out the names of the can use REK Center or the center on Use full name on first reference, Technology Lecture Hall SETB 50 U.S. states when they stand following references. ROTC on following references. lecture hall is acceptable on second alone: Texas, South Dakota. reference. Red River Athletic Conference resident (see citizen) But, the state does not have to The conference in which UTB/ Science, Engineering & be used when referring to Texas TSC Athletics is a member. It rooms, room numbers Technology Building SETB is towns: San Antonio, Abilene, South Padre Island, etc. is affiliated with the National Rusteberg Hall Acceptable for acceptable on second reference. Association of Intercollegiate Fred Rusteberg Hall. Note: Publications that may go Athletics (NAIA). Use full name Scorpion The Scorpion (see outside of Texas should make sure on first reference; use conference logos) is the official mascot of the state is clear. or the conference on following UTB/TSC. The proportions of the image should never be distorted. Use Associated Press references. abbreviations when used with Regiment House S Scorpion Field the name of a city: Tulsa, Okla. sabbatical A sabbatical is a But, Alaska, Hawaii, Idaho, Iowa, Regional Academic Health Scorpiontation Official student Maine, Ohio, Texas and Utah are temporary leave from work duties. orientation is required for all Center RAHC is acceptable on Sabbatical leave is redundant. not abbreviated. Use the two- second reference. new and incoming undergraduate letter Postal Service abbreviation scholarships Uppercase when students. only with full addresses, including resaca Local term for an oxbow or used with the full name of a zip code. semesters, seasons Lowercase finger lake, which is common to a scholarship: Keith A. Ferguson river delta. academic periods and seasons of The other states and their Scholarship Endowment for the year. She will graduate in the AP abbreviations (ZIP code Criminal Justice. resident advisors Students who spring semester. abbreviations in parentheses) are: work in campus housing. RA is school Lowercase except as part Alabama: Ala. (AL) acceptable on second reference. senior of a full formal name. School of Arizona: Ariz. (AZ) Business. Lowercase when used Rhodes Scholarship, Rhodes Smith Amphitheater Acceptable informally with an academic Arkansas: Ark. (AR) Scholar, Rhodes Scholars Rhodes for Marion Hedrick Smith Scholars are funded by the discipline: nursing school, Amphitheater. California: Calif. (CA) veterinary school. Colorado: Colo. (CO) Rhodes Trust and selected in the sophomore United States by state and district School of Business (see logos) Connecticut: Conn. (CT) committees. Spring Break A student holiday School of Health Sciences (see typically taken in March. Deleware: Del. (DE) logos) Capitalize. Florida: Fla. (FL)

the university of texas at brownsville 28 style guide & graphic standards and texas southmost college 29 statewide – stationery Stillman Town Hall – times

Georgia: Ga. (GA) South Carolina: S.C. (SC) The basic format for all symbols (%, @, ^, #) (see Illinois: Ill. (IL) South Dakota: S.D. (SD) conventional stationery used ampersand) With the exception by university offices calls for of an e-mail address, do not use Indiana: Ind. (IN) Tennessee: Tenn. (TN) the official university logo (see %, @, ^, # and other symbols. Kansas: Kan. (KS) Vermont: Vt. (VT) logos) in orange and white to be Spell the symbols out instead: Kentucky: Ky. (KY) Virginia: Va. (VA) placed in the upper left corner of a sheet of white paper. A thin percent, at, number. Louisiana: La. (LA) Washington: Wash. (WA) black line extends from logo Maryland: Md. (MD) West Virginia: W.Va. (WV) across the top of the page. Above Massachusets: Mass. (MA) Wisconsin: Wis. (WI) the line is written the name of the department and The University Michigan: Mich. (MI) Wyoming: Wyo. (WY) of Texas at Brownsville and Texas T Minnesota: Minn. (MN) These are the ZIP code Southmost College. Below the line Tandy Hall Named for Cleve Tandy. Mississippi: Miss. (MS) abbreviations for the eight states is the address of the university, that are not abbreviated in above phone numbers and e-mail Missouri: Mo. (MO) text: AK (Alaska), HI (Hawaii), ID addresses. Type fonts and colors Three O’Clock Ensemble A jazz ensemble. Montana: Mont. (MT) (Idaho), IA (Iowa), ME (Maine), are on file in the Publications Office. Templates for the Nebraska: Neb. (NE) OH (Ohio), TX (Texas), UT (Utah). times Use noon and midnight. It (see addresses) university’s official letterhead are is redundant to write 12 noon or 12 Nevada: Nev. (NV) available from Printing Services. midnight. New Hampshire: N.H. (NH) statewide Stillman Town Hall Part of the Use 8 a.m. or 8 o’clock. New Jersey: N.J. (NJ) stationery The printing of Fort Brown Memorial Center, it Do not use 8:00 a.m. or eight a.m. New Mexico: N.M. (NM) stationery for use by UTB/TSC is named for Brownsville founder offices is generally governed by Charles Stillman. The time goes before dates: 8 a.m., New York: N.Y. (NY) the following (Exceptions should Thursday, Jan. 3, at Scorpion Field. North Carolina: N.C. (NC) be coordinated through the Stokely Hall Part of the Fort Brown Memorial Center, it is Omit the comma when only the North Dakota: N.D. (ND) Publications Office): named for Herbert Stokely, who day of the week or numeric day Oklahoma: Okla. (OK) Only administrative offices was mayor of Brownsville when is used: The baseball game is at 3 p.m. Friday at Scorpion Field. The Oregon: Ore. (OR) and academic units included as the center was built in 1953. budgeted areas in the annual baseball game is at 3 p.m. Jan. 24 at Pennsylvania: Pa. (PA) operating budget may have official Student Union Scorpion Field. Rhode Island: R.I. (RI) university stationery.

the university of texas at brownsville 30 style guide & graphic standards and texas southmost college 31 time element – titles toward – The university of texas at Brownsville and Texas Southmost College time element References to Vice President Charles Dameron, toward No s is used. University Boulevard Library events should include the day of Professor Marty Lewis. UBL is acceptable on second the week and date. Thursday, Jan. Two O’Clock Ensemble High- referrence. A formal title generally is level guitar ensemble. 3. Past events or those in the near one that denotes a scope of future do not need the day of the La Universidad de Texas en authority, professional activity Two O’Clock Jazz Band (see One Brownsville y el Colegio Texas week. Include the year if the date or academic activity: Sen. O’Clock Jazz Band) is different from the present. Southmost Only use this name Dianne Feinstein, Pvt. Joe Jones. for the university in Spanish titles (see also academic titles When a person has a publications. UTB/TSC is and professor emeritus, doctorate or medical degree, acceptable on second reference. professor emerita)In general, it is acceptable to refer to that (see also The University of confine capitalization to formal person with Dr. preceding the U Texas at Brownsville and Texas titles used directly before an name on first reference. Dr. undergraduate Undergraduates Southmost College) individual’s name. Juliet V. García, president of The are freshmen, sophomores, The University of Texas The basic guidelines: University of Texas at Brownsville juniors and seniors. Senior can and Texas Southmost College. be used for fourth- and fifth-year at Brownsville and Texas • Lowercase and spell out titles Note: Avoid using more than undergraduates. Southmost College Use on when they are not used with an one title before a person’s full reference. Use UTB/TSC individual’s name: The president name, such as President Dr. Juliet under way Two words in virtually or the university on following issued a statement. The provost V. García. all uses: The project is under way. references. (see also institutions gave his blessing. The naval maneuvers are under way. and La Universidad de Texas • Lowercase other titles that en Brownsville y el Colegio Lowercase and spell out titles serve primarily as occupational One word only when used as in constructions that set them an adjective before a noun in Texas Southmost for Spanish descriptions: astronaut John publications) apart from a name by commas: Glenn, movie star John Wayne, a nautical sense: an underway The vice president for Institutional peanut farmer Jimmy Carter. flotilla. For historical reference, the name Advancement, Dr. Ruth Ann of the institution has changed Ragland, was previously with the • The following titles are United States/U.S. United States is over the years: Academic Affairs Division. capitalized and abbreviated as a proper noun; U.S. is an adjective. shown when used before a name From 1926-1931, it was The Junior • See the courtesy titles entry for We are U.S. citizens. I like living in College of the Lower Rio Grande outside quotations: Dr., Gov., the United States. guidelines on when to use Miss, Lt. Gov., Rep., Sen. and military Valley. Mr., Mrs., Ms. ranks. Spell out all except Dr., University Boulevard Classroom From 1931-1949, it was Brownsville • Capitalize formal titles when Mr., Mrs., Ms., when they are Building UBCB is acceptable on Junior College they are used immediately used in quotations. second referrence. From 1949-1992, it was Texas before one or more names: Southmost College

the university of texas at brownsville 32 style guide & graphic standards and texas southmost college 33 The University of Texas System – web addresses web standards

From 1992-present, it has been The use of the university seal rests www. On second reference, web is • Content: Remember your University of Texas at Brownsville with the president or designee. acceptable. target audience. Text should and Texas Southmost College be concise and kept to a university-wide, campus-wide web standards Websites are minimum when possible. Write The University of Texas System Hyphenate. electronic publications and to the audience for which it is Use on first reference. Can use present an image of UTB/TSC uppercase One word (noun, verb, intended. Use bulleted lists to The UT System on following to the world. Web contributors break up text. references. (See institutions) adjective) when referring to the and developers must follow use of capital letters, in keeping good practices to maintain the Use terminology in headers, The University of Texas System with printers’ practice. university’s identity and brand. subheads, photo names and Board of Regents Use on first text carefully. This will get your USA No periods in the It is important to keep page reference. Can use Board of designs simple for easy navigation pages attached to more search Regents, board or regents on abbreviated form for the United engines, resulting in increased States of America. and to maintain consistency, following references. (See readability and usability. All visibility for your website. institutions) official departmental websites When adding links to other web University Scorpion Scholars must be located on the UTB/TSC pages, check for accuracy. Program A UTB/TSC program web server. Use graphic elements such as for incoming Rio Grande Valley V • Maintenance/ownership: Each photos, graphics or pull quotes high school graduates who were in vice president Do not abbreviate. department should develop and to break large areas of text. the top 10 percent of their class. (see capitalization) follow a maintenance schedule Your most important Use full program name on first to periodically update sites information should be “above reference; the program or Scorpion The Village at Fort Brown and check links. Web pages the fold” on the first screen. Scholars can be used on following Student housing. must have current accurate references. information, be grammatically To avoid long pages, lengthy correct and free of spelling text should be divided through university seal Use of university errors. Web pages should be linked documents such as .pdf seals is reserved exclusively maintained in a timely manner; file or separate .html pages. for official documents, such W outdated pages should be • Images: Use .jpg format for as resolutions, diplomas and web addresses Can typically be removed. photographs; use .gif format for transcripts. Individuals with put in their own paragraph at the graphics. Images should be set questions about the use of the • Develop a site map: Decide end of writings to not bog down to a 72 DPI resolution. When university seal should consult what the main navigation will the writing and reading process. using photographs modified in the Publications Office. Final be and how you may want to Do not use the http:// prefix with Adobe Photoshop, use the “save authority for decisions about the arrange it.

the university of texas at brownsville 34 style guide & graphic standards and texas southmost college 35 website – year

for web” feature to reduce your address, office location and For years, use figure without file size as much as possible. telephone number. commas: 1975. Use commas only • Fonts: The UTB/TSC website • Search engine functionality: with a month and day: Dec. 18, uses sans serif fonts that are To enhance functionality with 1994, was a special day. Use an s clean and easy to read for its search engines and to promote without an apostrophe to indicate text. Acceptable fonts are Arial, university identification, spans of decades or centuries: the Arial Black and Verdana. official university web pages 1890s, the 1800s. • Colors: See the colors entry should include a meaningful, Years are the lone exception to in this guide for proper use of unique