Issue 1 1/02/2017 January and February Newsletter

Frank B. Fuhrer Wholesale Company

S p e c i a l Game On Pittsburgh p o i n t s o f i n t e r e s t : Celebrate your city, your team and your beer, with  New Everyday Packages specialty Labatt Blue and

 Seasonal Releases Labatt Blue Light

 Programs These limited-edition  When Demand Exceeds Supply Labatt Blue and Labatt Blue Light Pittsburgh Penguins® bottles give Penguins® fans the chance to celebrate their hometown team while Inside this enjoying their favorite i s s u e : Canadian Pilsener. Anheuser-Busch 2-8 Division

Coors/Diageo/ 9-13 Boston Division

Yuengling / 14-20 Import/Specialty

Key Dates 21

Brewery News 22-27 and Happenings

Company 5 Information

IN-MARKET: January–March 2017 or while supplies last Anheuser-Busch Division Everyday Packages

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The Shock Top Belgian White 25oz can package will be rolling out February 27th

We‘ve shaken up traditional tastes by brewing a spiced Belgian-style wheat ale with real orange, lemon and lime peels, and then added a little coriander spice to the mix. This uniquely-crafted and award-winning ale is unfiltered to create a brew that is naturally cloudy with a light golden color and a smooth, refreshing finish.

Shock Top has collected awards in consecutive years at the North American Beer Awards.

Package will be rolling out February 27th

Goose Island is bringing back the y e a r - round sampler pack

Featuring a collection Island‘s new Flight of our four core beers, Pack is sure to please the Flight Pack is any pallet on any perfect for any season. occasion. From the award winning Goose IPA, to 12oz NR 2/12 nd the nation‘s #3 Pilsner, Available January 2 . Four Star, Goose

New Belgium Citradelic Exotic Lime Ale

A crisp, refreshing in color with a light hop up front. Lighter golden ale bursting sheen. Starts mildly are the herbal and with juicy Persian sweet and transitions caramel notes. Lime, fresh coriander to a well-balanced Smooth start, lightly and a hint of cracked bitterness. A blend of dry and a clean finish. black pepper. citrus (orange fruit/ candy), tropical fruit Available January in Bright golden orange (pineapple), and pine 12oz NR 4/6 bottles. Anheuser-Busch Division Everyday Packages I s s u e 1 P a g e 3

New Belgium Dayblazer Easygoing Ale

A deliciously refreshing subtle hop bitterness, neither golden ale, at 4.8% ABV, overpower. brewed with the finest malts Light body. Effervescent, with and hops giving a sweet, crisp a clean fast finish. citrus finish with just a hint of honey. Available January in 15/12oz Cans and 12/24oz Cans. Blond color with uniform medium haze. White foam and light lacing. Light initial sweetness followed by a

New Belgium Tartastic Ginger Sour Ale

Brace yourself for a sweet; finishes with refreshingly tart snap. very light bitterness Tartastic‘s lacto sour along moderate and profile and fruity, spicy equal intensities of sour undertones enliven the and sweet. taste buds with each Available January in bright, sessionable sip. 12oz NR 4/6 bottles, Strong sourness initially, 2/12oz Cans, ½ and 1/6 turning moderately barrel draught.

New Belgium Voodoo Ranger 8 Hop Pale Ale

Brilliantly balanced for bitterness with a very easy drinking, this pale subtle sourness. ale is packed with citrus and tropical fruit flavors Clean with a very slight from eight different hop bitter linger. varieties. Available January in Balanced. Starts sweet 12oz NR 4/6 bottles, and moves to mild 2/12oz Cans, ½ and 1/6 barrel draught. Anheuser-Busch Division Everyday Packages

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New Belgium Voodoo Ranger IPA Bursting with tropical bitterness. Coating aromas and juicy fruit and warming with a flavors from Mosaic clean finish. and Amarillo hops, this Available January in golden IPA is perfectly 12oz NR 4/6 & 2/12 bitter with a bottles, 2/12oz and refreshing, sublime 24/16oz Cans, ½ and finish. 1/6 barrel draught. Lightly sweet at first with a stronger, building and perfect

New Belgium Voodoo Ranger Imperial IPA

A rare blend of choice Initial sweetness hops creates an moving quickly to explosion of fresh-cut bitterness that lingers pine and citrus flavors alongside a pleasing for a complex, rich and sweetness. delicious flavor. Available January in Light gold, some 12oz NR 4/6 & 2/12 particulate and a bottles as well as ½ substantial white foam. and 1/6 barrel draught.

New Belgium Pilsener

Brewed in the Somewhat coating traditional Czech style with a dry finish. for a deeply refreshing Available January in flavor with a hint of 12oz NR 4/6 bottles as malty sweetness. well as ½ and 1/6 Mild sweetness moves barrel draught. into a light bitterness. Anheuser-Busch Division Seasonal Offerings

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Introducing the Shock Top spring

Ruby Fresh puts the flavor in refreshment by balancing the delicious sweetness and tartness of the perfect grapefruit.

Shock Top Ruby Fresh offered in 12oz NR 4/6 and 2/12 bottles as well as 1/6 barrels

Beginning February 27th

Shock Top Citrus Pack

Shock Top has pulled Hand – an aromatic together the greatest lemon variety citrus flavors in one resembling a human variety pack. The hand) which brings a spring pack includes lemon-y twist to the Belgian White, Ruby pack. The Shock Top Fresh, Lemon Shandy, Citrus pack will be and Holy Citrus (a beer available in 12oz NR made with Buddha‘s 2/12 beginning February

Introducing Goose Preseason Lager

This amber lager over and for spring to combines citrus, spicy and arrive. This is the perfect herbal hop note with a beer to bundle up with balanced bready malt and cheers to the body and a bright bitter outdoor activities waiting finish. The name just around the corner. ―Preseason‖ refers to the Available January 2nd in time right after the New 12oz NR 4/6 and 2/12 Year when many are bottles as well at ½ and ready for winter to be 1/6 barrel draught. Anheuser-Busch Division Seasonal Offerings

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Breckenridge Brewery 471 IPA Series Double IPA Dry Hop Citra.

Our fearless brew staff IPA and let it rest in dry hopped IPA isn‘t took on the challenge whiskey barrels for a enough; each new and effort to have it all minimum of two release in the 471 IPA – rich oak flavors and months. The, we put Barrel Series will aroma from barrel it back in the tanks for showcase 150 pounds aging, and a fresh dry hopping…and of a new and specific beautiful hop bouquet more waiting. Finally hop variety for the dry from dry hopping. We we package and bring hopping phase. start with the this unprecedented Available January in wonderfully hoppy and beer to you. As if 22oz bottles as well as balanced 471 Double offering a barrel aged, ½ and 1/6 barrel

Breckenridge Brewery Lane Series Barrel Aged Imperial Cherry Stout.

We built our new home Cherry Stout showcases parry with the tart on Brewery Lane in interesting complexity and cherries while hints of Littleton, Colorado, to welcoming warmth. Sweet whiskey and oak lend cultivate creativity and -sour Montmorency tart maturity. The blended nurture innovation. The cherries from Washington result is a sophisticated Brewery Lane Series State accentuate dark fruit and alluring, memorable captures the essence of flavors prevalent in an stout. our ambition. These Imperial Stout. We aged Available January in 25oz special handcrafted ales this remarkable beer in are bold and adventurous. 50% whiskey barrels and Cork & Cage bottle as 50% port wine barrels. well as ½ and 1/6 barrel Barrel Aged Imperial Subtle flavors of port draught.

Breckenridge Brewery Ophelia Hoppy Wheat Ale The quintessential middle flavors for a Hops, for a beer so good girl gone bad, beer that‘s balanced, drinkable, it‘ll last Ophelia takes wheat yet full of surprises. through multiple acts. beer in a new Subtle hints of mango, Available January in direction. Its papaya, and guava 12oz NR 4/6 bottles accessible round out the as well as ½ and 1/6 aggressiveness complex aroma of barrel draught. complements tropical Mosaic and Palisade Anheuser-Busch Division Seasonal Offerings

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Breckenridge Brewery Nitro Seasonal Dry Irish Stout. Our innovative Nitro Series dark character and a classic, flavor and a velvety head. packaging is nitrogen charged, creamy body. Roasted barley, Available January in 15.2oz Can producing a silky smooth flaked barley, and Irish pale malt cascading head right inside the five this black beer flavors of 6/4 packs as well as ½ barrel can. This allows you to take it coffee and hits of grain. English draught. anywhere – drinking it from a hops in harmony with the glass or straight from the can. roasted malts make it quite dry, especially in the finish. We partnered with Boundary Completing the overall drinking Brewing Cooperative of Belfast, experience is our nitrogen Northern Ireland, to create this treatment which produces traditional Dry Irish Stout with remarkable smooth, balanced

Elysian Split Shot Stout

Split Shot combines the local talents of Elysian Brewing and Stumptown coffee in a deliciously smooth, very Northwest beer.

Available January in 12oz NR 4/6 bottles and ½ barrel draught.

Innis & Gunn Seasonal Range Irish Whiskey Aged

Ireland is known through- whiskey, making the whiskey lends itself out the world for combination really unique. perfectly to the rich producing great stouts, coffee and dark chocolate and Scotland is famed for We used chocolate malt of the stout, and the and roasted barley to its whiskey. We decided vanilla from the wood. impart deep complex to flip the two Celtic There is a strange flavours to this brew and nations on their heads by alchemy. producing a stout using then super styrian hops to provide an early balancing Available January in 12oz fantastic Scottish malts, sweetness. and then ageing the brew NR 6/4 bottles and 1/6 barrel draught. over oak infused with Irish The honeyed spice of the Anheuser-Busch Division Seasonal Offerings

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Ithaca Raspberry Soiree Berliner Style Weisse Ale with Raspberry Our new spring sour latest limited release. showcases the Available January in naturally flavor-packed 12oz NR 4/6 bottles as raspberry with a well as ½ and 1/6 unique and refreshing barrel draught. beer that strikes a perfect balance between tart and sweet. Enjoy the beautiful pink hue, and balanced profile of our

Ten Barrel Brewing Company Riding Solo

Their Spring Seasonal An older variety, Riding Solo Single Hop actually, citrusy with Pale Ale has notes of ―wild American‖ grapefruit with subtle flavors. malt undertones. Available January in 60 IBU Single Hop pale 12oz NR 4/6 bottles as ale made with Comet well as ½ barrel hops. draught.

Coors/Diageo/Boston Division Everyday Packages

FRESH Traveler NEW is getting a new LOOK look Coors/Diageo/Boston Division Everyday Packages

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Smirnoff Spiked Sparkling Variety Pack

Smirnoff Spiked Sparkling sophisticated adult year -round Seltzers New Smirnoff beverage with only 90 Spiked Sparkling Seltzers calories per 12 oz. can. are a delicious blend of Enjoy all three Smirnoff crisp, refreshing taste and Spiked Sparkling bubbly carbonation. These Seltzers – Cranberry hard seltzers are infused Lime, Watermelon and with natural fruit essence, Orange Mango – in one purified water and no convenient mixed pack. added sugar or sweeteners for a Availability: Now,

party. Anyone can bring a dish to share. It takes a real The Twisted Tea Party hero to bring the Party Pack of cans has a new Pack. With a variety of addition! delicious, refreshing Twisted Tea Peach will Twisted Tea styles you join Original, Half & Half are sure to find something and Raspberry in this for everyone at your next variety pack. BBQ, tailgate, or house

Coors/Diageo/Boston Division Seasonal Offerings

Samuel Adams LongShot spring 2017 pack to feature Wild Ale, Imperial Stout and Saison

From kitchens, basements and garages around the country, homebrewers created and put forth their best brews for the 2016 Samuel Adams LongShot American Homebrew Competition. Over 1.2 million people in the U.S. brew their own beer and for the past 20 years Sam Adams has provided an unmatched opportunity for three homebrewers to have their beer brewed and distributed nationally for beer lovers to enjoy. Winning entries for this year‘s national LongShot contest are David Cousino‘s Saison and Duane Wilson‘s American Wild Ale, and, in the competition among Samuel Adams employees, Graham Johnson‘s Imperial Stout. Coors/Diageo/Boston Division Seasonal Offerings

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Sweet Water Grass Monkey Spring got sprung with extremely complex but this funky monkey. We very easy drinking brew. dropped a big stash of Flowing February Lemondrop hops into through April. both the kettle and the dry hop – delivering a Drinking Options: big citrus blast – and Draft - 1/2 bbl, 1/6 bbl topped it off with a Bottles - 12 oz 6-Packs Lemongrass addition for and Spring Variety a refreshing twist. Light 12-Packs Cans - 12 oz in body with bright Spring Variety 12-Packs citrus notes, this is an

Aloha Traveler Pineapple Shandy Aloha Traveler is an Hop Varieties: American craft wheat ale Hallertau-Hallertau made with real pineapple for a refreshingly vibrant ABV: 4.4% Packages:12 oz. bottles drinking experience. and draught Aloha Traveler welcomes you to taste the tropics. Availability: January Malt Varieties: 2-row malted barley, malted wheat

Angry Orchard Tapped Maple Angry Orchard‘s newest brown sugar seasonal cider, Tapped ABV: 5% Package: 12 oz. Maple, offers a big, bright apple taste with a touch bottles only of real maple syrup Availability: January tapped from Vermont maples trees. Refreshing with lush apples, maple syrup with a touch of Coors/Diageo/Boston Division Seasonal Offerings

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New Seasonal Headed to Shelves Samuel Adams Hopscape ABV: 5.5% This deep gold, medium-bodied wheat ale is the perfect stepping Packages: 12 oz. bottles, stone from winter‘s bitter bite 12 oz. cans and draught (also to a warmer spring. Its citrusy, available in the Brewnited dank resin and grapefruit rind Variety Pack) aromas lead into a balanced Availability: January flavor of bright citrus and piney hop character paired with notes of crisp, lightly sweet malt. Hopscape finishes with a smooth and slightly lingering bitterness.

New Seasonal Headed to Shelves Samuel Adams Fresh as Helles

a lively, citrus flavor. (also available in the This crisp and Brewnited Variety Pack) refreshing beer is a light The soft citrus notes of amber, medium-bodied orange blossom add a Availability: March helles lager with a bright accent to the honey malt aroma and slightly sweet honey malt hints of orange citrus notes, leading to a round, and orange blossom smooth finish. notes. Brewed with ABV: 5.4% Mandarina hops and orange blossom petals, Packages: 12 oz. bottles, Fresh as Helles provides 12 oz. cans and draught

Samuel Adams Cold Snap Availability: January Samuel Adams‘ ―seasonal sweetness, while overlay‖ is a crisp, coriander contributes a refreshing, Belgian-style peppery bite, creating a white ale brewed with refreshing flavor that exotic fruits and spices. signals spring is on its way. The crisp character of this unfiltered White Ale gets ABV: 5.3% a kick from a bright blend of spring spices. Orange Packages: 12 oz. bottles, 12 oz. cans and draught peel and plum add subtle Coors/Diageo/Boston Division Seasonal Offerings

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Samuel Adams Brewnited Variety Pack crisp and refreshing, create hints of floral, medium-bodied, The new, Brewnited medium-bodied helles grassy and herbal basil in hearty brew, full of variety includes: Samuel lager with a honey malt this brew that has the rich malty character, Adams Boston Lager, a aroma and hints of orange hoppiness of an IPA and inspired by the red perfectly balanced and citrus and orange blossom the crispness of a lager; ales of Ireland. complex lager that is rich notes; new Ella Blanc IPL, Noble Pils, a traditional with character; new Availability: January Australian Ella hops add Bohemian pilsner with a Hopscape, a deep gold, notes of orange peel, pine deep golden color and medium-bodied wheat ale; and tropical fruit, while citrusy hop aroma and new Fresh as Helles, a German Hallertau Blanc Samuel Adams Irish Red, a

Harpoon Fresh Tracks ABV: 6.2% Hop-forward without being bitter, this single Packages: hop pale ale showcases 12 oz. bottles, 12 oz. the piney, citrusy cans and draught character of Centennial Availability: January hops. Bright and golden, light and drinkable, the subtle malt flavor lets the hops shine. Hibernation be damned – get outside and make some fresh tracks!

Harpoon The Craic citrusy and fruity This hybrid ale combines character of the hops. two classic styles – IPA and Irish red ale – to ABV: 6.9% create a unique and Packages: 12 oz. bottles flavorful beer. The malt and draught combination commonly used in Irish red ales Availability: January brings a toasted, malty flavor that balances the Coors/Diageo/Boston Division Seasonal Offerings

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Harpoon UFO Twist

the citrusy zest, and bergamot There‘s no better time for new brings the zip than January, and UFO Twist is no exception. Sure to delight, this blood orange and bergamot ABV: 4.8% hefeweizen will be the only beer you need as you launch into all Packages: 12 oz. bottles, 12 oz. of the excitement the new year cans and draught has to offer. Availability: January This hefeweizen is hazy and golden in color and gives you the perfect Twist for your beer repertoire; blood orange brings

Harpoon Opener Mix Pack

Harpoon‘s fresh new spring variety pack includes: new Fresh Tracks, new The Craic, Sweet Spot and IPA. It‘s the perfect mix to start the New Year! Availability: January

Shiner Cold Brew Coffee Ale coffee beans (and plenty Package: To celebrate their 108th of their beloved Birthday, Shiner called 12 oz bottles ,12oz Cans cold-brew coffee). This another Texas original – and Draft brew has a unique, malty Austin‘s own Chameleon aroma and a bold, yet Availability: January Cold-Brew – and asked if exceptionally smooth, fin- they‘d join them for a ish. But it won‘t be drink. This limited edition around for long, so pour collaboration combines yourself a fresh cup while Shiner‘s dark-roasted it lasts! specialty malt and hops with Chameleon‘s ABV: 5% consciously-sourced Yuengling /Import/Specialty Division Everyday Packages

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Sierra Nevada Sidecar Orange Pale Ale coming Q1 2017

Sierra Nevada Brewing Sierra Nevada. ―36 years this 35 IBUs and 5.3% ABV Co. announced a new ago we changed the way addition is a refreshing Americans look at hoppy product to hit the market twist on the classic pale ale. in Q1 2017: Sidecar beer with Sierra Nevada Orange Pale Ale With Pale Ale. In 2017 we‘ll be Sidecar Orange Pale Ale doing it again, with fresh nearly 5,000 craft will be available January 1, breweries in operation in takes on beer styles that 2017, in 6- and 12-pack 12 the United States, Sierra we helped pioneer: pale ale Nevada ranks third in and IPA.‖ oz. bottles at retail and on annual volume with draught in the on-premise products like Pale Ale and Sidecar Orange Pale Ale is Torpedo IPA leading the the perfect accompaniment charge. ―Innovation is part to Sierra Nevada Pale Ale. of our DNA,‖ says Ken Grossman, founder of Made with orange peel and bold, citrus-heavy hops,

Sierra Nevada Torpedo Tropical IPA coming Q1 2017

Sierra Nevada Brewing entering the craft beer senses with our most Co. announced a new market via the IPA style. ―A adventurous IPA yet.‖ This product to hit the market in lot of the excitement is IPA has no fruit added and Q1 2017: Torpedo Tropical coming from IPA styles weighs in at 6.7% ABV and 55 IPA. Using the proprietary utilizing intense aromatic IBUs, making it a truly dry-hopping device – the hops that deliver notes of sessionable beer fit for a ―Hop Torpedo‖ – Sierra exotic fruits,‖ says Brian variety of drinking occasions. Nevada is able to control Grossman, second how much hop aroma is generation brewer for Tropical Torpedo IPA infused into beer without Sierra Nevada. ―The rush of launches January 1, 2017, in adding additional bitterness. hop flavor and lush aromas of 6-pack 12 oz. bottles only, Tropical Torpedo IPA is mango, papaya and with draught to follow late prime for new drinkers passionfruit awaken your Q1.

Rogue Dead Guy Ale 12oz Cans In the style of a German 2-Row, C15, Munich &  40 IBU Maibock, using our Rogue Farms Dare™  78 AA and Risk™ Malts; Perle  16° L proprietary Pacman & Sterling Hops; Free  6.8% ABV yeast. Deep honey in Range Coastal Water & color with a malty Pacman Yeast. Availibility:Year Round. aroma and a rich hearty Glow September- flavor. SPECS October  16° PLATO INGREDIENTS Yuengling /Import/Specialty Division Seasonal Offerings

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Hearts and Drafts: Valentine’s Day Beer & C h o c o l a t e

creative gift. Chocolate has long been a traditional Valentine‘s gift—one Luckily for us craft that‘s designed to beer lovers, there are incite passion and many delicious and inflame the heart of a unique chocolate loved one. Yet those beers being crafted by paper boxes of U.S. breweries—just in chocolate-covered time for the national nougats are so cliché, day of romance. and let‘s admit it, not a particularly

R O G U E CHOCOLATE STOUT A Beer to Love on chocolate truffle finish Range Coastal Water Valentine‘s Day & Pacman Yeast. 2-Row, C120, The beer for valentines Chocolate & Rogue day! Farms Dare™ and Ebony in color with a Risk™ Malts; Rogue rich creamy head. An Farms Rebel Hops; earthy flavor of oats Rolled Oats, Roasted and hops that gives Barley, Chocolate, Free way to a rich

BOULDER BEER SHAKE CHOCOLATE PORTER

Boulder Beer's twist on brew blends five the traditional robust different grains, including American Porter, Shake Chocolate Wheat, that Chocolate Porter is dark along with cacao nibs black in color with rich, create a devilishly sweet aromatics and delicious chocolate finish flavors of dark with a velvety mouthfeel. chocolate, coffee and 5.9% ABV caramel. This unique Yuengling /Import/Specialty Division Seasonal Offerings

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Chocolate & Raspberries For Valentine's Day! Samuel Smith's Chocolate Chocolate Stout. The deep Stout and Lindemans notes of roast malt and Framboise for Valentines chocolate marry beautifully Day with profound, aromatic raspberry - try it! Look for What could be more perfect retail stores, bars and for Valentine's Day? Blend restaurants to be offering the two! Put 2-3 ounces of these lovely beers in the Lindemans Framboise into a month of February. pint glass, then top it off with Samuel Smith's Organic

Rogue Hazelutely Choctabulous If you‘ve never tried For years, their hardest core decadent with a rich nutty blending your own beers at local fans have been drinking flavor up front followed by a home, or wherever you‘re a blend of Chocolate Stout chocolate truffle finish. drinking, it can be fun. Or a and Hazelnut Brown Nectar, disaster. Fans drinking at Rogue Hazelutely Rogue Brewing designed a they say it takes like a Choctabulous will be a 22 blend of their own. chocolate candy bar. Rogue Taking Chocolate Stout and has taken these two ounce bottle and 1/2 BBL blending it with Hazelnut absolutely fabulous beers release. Brown Nectar, fans found a and fused them together to beer that is a bit like a candy create Rogue Hazelutley bar. Or a lot. Choctabulous, dark and

Abita Mardi Gras Bock Mardi Gras 2017 falls on Tuesday, February 28

Mardi Gras Bock (January – March) is the first of Abita‘s seasonal brews. Abita Bock is brewed with pale, pilsner and caramel malts and German Perle hops. Our bock is similar to German maibocks with its rich malt flavor and full body. Yuengling /Import/Specialty Division Seasonal Offerings

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Brooklyn Bel Air Sour Well, Bel Air, of a thrilling jolt of whole thing comes course - Drew‘s tartness up front together like a blend beautiful old car. Big, opens onto a riot of of Champagne, hops, yet graceful and light tropical fruit, courtesy and an unusually good on its feet. Racy and of our lacto, our ale pineapple. maybe even a little bit yeast, and a generous Available in January in dangerous, but also helping of Amarillo dry 12oz Bottles, 1/2 BBLS effortlessly cool, -hopping. Soft barley and 1/6 BBLS breezy and undeniably malts and wheat keep compelling. Okay, so things dry and watch this magic trick refreshing, and the

Great Lakes Conway’s Irish Ale A pint for Pa Conway! Arrestingly smooth Conway's Irish Ale Our co-owners‘ with a rap sheet of pairs well with corned grandfather and toasty biscuit and beef, stews, and a hard policeman who‘d likely caramel malt flavors. day's work. uphold that an Irish Ale Packaging: 6-pack, with full-bodied Availability: January 12-pack and Draft caramel malt flavors is just the ticket. ABV 6.5% IBU 25

Great Lakes Chillwave Double IPA

Inspired by the North hops ride frontside here, Pairs well with Grilled Coast‘s dedicated (and followed by a deft lamb, sweet desserts, sometimes chilly) surf cutback of sweet honey and dawn patrol community, our Double malt IPA will melt the ice in Availability: February your beard and never Packaging: 4-pack and lose its balance. Draft

Earthy, tropical Mosaic ABV 9.0% IBU 8 Yuengling /Import/Specialty Division Seasonal Offerings

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21st Amendment Sneak Attack

You might not expect a The perfect antidote to the Saison in winter. But the big beers of winter, Sneak enemy didn‘t expect Attack is crisp, dry and palate Washington to cross the icy cleansing. It pairs perfectly Delaware, either. with the rich and warming foods of winter: Sneak Attack is our late winter seasonal beer available Availability: January from January through March in six pack cans and on draft.

Lagunitas Undercover Shut-Down Ale

This malty, rich beer Packages: 12 oz. bottles with a snappy hop finish and draught truly defies style… Impe- rial mild? Über- Availability: January ESB? We do know that it is unforgiven and unrepentant. ABV: 9.3%

Lagunitas Cappuccino Stout

Brewed with boatloads Pair Best with LaLoo's of roasted coffee in vanilla snowflake, each bottle for that floated in a mason jar. extra krunk...this Packages: 22 oz. bottles mondo coffee stout will and draught leave you wondering whether you‘re coming or going. Availability: January ABV: 9.2% P a g e 19 January and February

Sierra Nevada 4-Way IPA Variety Pack

For more than 30 German-style IPA; years, Sierra Nevada Peach IPA, a has been pushing the fruit-forward IPA boundaries of brewed with peaches hop-forward beers. and the classic This 2/12 pack Torpedo Extra IPA. collection of IPAs is their gift to you.2017‘s Availability: January 4-Way IPA Variety Pack features the new Sierra Nevada Black IPA; the refreshing

Sierra Nevada Beer Camp Golden IPA At Beer Camp, no beer Beer Camp style is off limits, so encore. Sierra Nevada jumped ABV: 6.5% ―Citrus-heavy at the idea of doing a Packages: 12 oz. Golden IPA using hops in a dry, bottles and draught wheat malt for a light, yet assertive dry body and bold IPA‖ American & Availability: January experimental hops for intense citrus flavor. Enjoy this year‘s

Sierra Nevada Bigfoot Barleywine Style Ale

Bigfoot is a beast of a prized by beer bottles and draught beer, brimming with collectors. Drink it Our cult-classic fresh or cellar it in a bold, bittersweet malt beast of a barley- cool, dark place to flavor and heaps of wine. whole-cone Pacific taste as the flavors

Northwest hops. First develop over time. introduced in 1983, ABV: 9.6% Availability: January Bigfoot is a cult classic, Packages: 12 oz. KEY DATES

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Beer Can Appreciation Day is January 24th

Beer Can Appreciation Okay, laugh if you will. But, beer, cans and bottles, and the many different kinds of Day celebrates the great believe me when I say that sizes. A beer can collector beer cans. Enjoy today by day in 1935 when beer was Beer Can Appreciation Day may have hundreds of cans starting, or adding to your first sold in cans. is a big and important day and bottles. beer can collection. As you to many people. News You Can Use: This day provides people A lot of people do not There's a market for beer empty the new cans, drink the with the opportunity to know that there's a huge cans. If you come across an contents. After all, you don't enjoy and appreciate the number of beer can old can, do not throw it very many different kinds want to be wasteful do you? collectors out there. out. Rather, check out the of beer cans. Around the Collectors meticulously prices in a collector's world, there is a huge open a beer can from the number of beer can catalog, or on Ebay. bottom, empty it (and collectors. A collector drink the beer, of course), Beer Can Appreciation Day may have hundreds of beer then wash and dry it. For provides us with the cans in many different sizes, beer can collectors, there opportunity to enjoy and types, ages and etc. is no shortage of types of appreciate the many

We think President‘s Day really deserves to become a bigger drinking holiday. This year, hoist a glass to the memory of some of our greatest presidents (or just some of the founding fathers)

The ales are actually based on recipes brewed by the Founding Fathers.

For the packaging alone, Brew Free or Die should be your go-to President‘s Day drink. Lucky for you, it also tastes darn good. Clocking in at 7% ABV, this IPA includes Columbus, Cascade, and Centennial hops, and has an IBU rating of 70. Three types of malts ensure that this IPA is well-balanced, glass after glass. Brewery News and Happenings

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White Claw New Year New You

White Claw Hard will be supported by the region and beyond Seltzer is ready to ride fitness and active sampled White Claw the wave! Beginning in lifestyle-inspired at the Philadelphia January, White Claw‘s events along with Marathon Event Expo. ―New Year New You‖ market specific out of White Claw is program will give home & in-gym available in Natural consumers the advertising and social Lime, Ruby Grapefruit opportunity to let media, in addition to and Black Cherry loose and have fun, all being a sponsor of the flavors. It‘s made with Philadelphia natural flavors with the while keeping their healthy lifestyles top of Marathon. This past only 110 calories and mind! This campaign November, thousands 5% ABV. of consumers across

Orval Day 2017

The Orval Trappist Brewery, located in a Belgian monastery founded almost 1,000 years ago, produces an ale beloved by everyone from consumers to chefs to writers to professional brewers, and it has been influential in the development of other beers made with Brettanomyces. Orval Day celebrates this epic Belgian Trappist ale, gives more consumers a chance to try it, makes for a busy day at participating accounts and benefits the charity, MAP International (a health and relief organization that partners with people living in poverty to save lives and develop healthier families and communities). Last year, about 150 participating accounts sold an extra 12,000 bottles of Orval on this day. Orval Day 2017 will be held on Saturday, March 25th. Once again, Merchant du Vin will donate a portion of the proceeds from Orval sales on that day to MAP International. Participating accounts will be listed on their website: merchantduvin.com/orvalday.php Brewery News and Happenings

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Yuengling Traditional Lager Heritage Cans

To celebrate the history of look of all Yuengling Lager America‘s Oldest Brewery, cans, making them more Yuengling has released new identifiable at retail. Lager Heritage Cans that will Availability: Now, replace the old Lager cans. year-round The maroon-colored background highlights America‘s Oldest Brewery‘s brick façade that dates back to 1829.The new 12, 16 and 24 oz. cans will streamline the

Join in the playoff excitement with Yuengling‟s Big Game Party Pack! Fans can enter for a chance to win a party pack via text from December 26th through February 6th.The package will include an Under Armour gym bag, goal post frisbee toss game and an Igloo rolling cooler!

Brewery News and Happenings

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Limited Shandys Available in 6-pack Bottles and Draft New look Brewery News and Happenings

P a g e 24 January and February

Coors Light March Hoops From March through mid-April, Coors Light will celebrate the climb during the March college basketball tournament and be there to reward fans through the upsets and wins all tournament long. Coors Light will support the program with TV & digital media, and also offer unique speed-of-service tools for on-premise accounts.‗ Next Call‘ table tents will be available with March Hoops inserts. These table tents allows customers to indicate to wait staff that they are ready for another round by pressing a button at the base of the table tent to illuminate a red mountain, signaling they are ready to place an order. Brewery News and Happenings

I s s u e 1 P a g e 25

Weekend with Coney

Coney Island has teamed up with Fan- dango to bring consumers a Weekend with Coney.The text-to-win program, which will run from January through March, offers fans a chance to win an HDTV, two Coney Island bean bag chairs and 10 Fandango video download codes! POS, promotions and social media will urge consumers to text “weekend” to 24587 for a chance to win!

Angry Orchard Treehouse Party Sweeps Angry Orchard‟s exciting text-to-win sweepstakes will award one grand prize winner and five of their friends an all-expense paid trip to the Orchard, $1000 spending cash and a private party in the treehouse. Five second prize winners will receive a hanging tree chair and 1000 third prize winners will receive Angry Orchard bandanas.

Samuel Adams There’s No ‘I’ in Beer There‟s nothing quite like being a diehard fan when you have a great crew of friends to share the ride. Whether your team has made it to the playoffs and is marching toward the big game or enjoying off- season relaxation, Samuel Adams is the better beer that‟s with your squad through it all. The Sam Adams “There‟s No „I‟ in Beer” program will run from January 1st through April 1st with off-premise displays, on-premise features and activation like basketball bingo as The thrill of victory, the well as a national sweepstakes that will award a grand prize winner with an up close experience at a game of their choice, five first place agony of defeat… winners with barrel cooler chairs and 5,000 second place winners with high quality paddle bottle openers. Consumers can enter to win using a dedicated website Brewery News and Happenings

P a g e 26 January and February

Celebrate St. Patrick’s Day with the Guinness Family of Brands

Guinness is a staple for St.Patrick‘s Day and as always, will lead the St.Patty‘s Day Celebration! Guinness is a key sales driver for this Irish holiday, delivering up to 250% more dollar sales. Nearly half of Guinness consumers celebrate this day on-premise and there are 1.5 times greater sales on Fridays vs.Thursdays. This year, St.Pat‘s falls on a Friday! On-premise, leading up to and including the big day, Guinness will offer POS, portfolio samplings and festival events with St.Pat‘s-themed giveaways available. Guinness will also lead the St.Patrick‘s Day celebration off-premise, as the family of brands see a five times higher lift when on feature and display vs. other competitors. Stock up and display the Guinness portfolio with thematic visibility to convert shoppers. Again this year, Guinness St.Patrick‘s Day will be supported by TV, digital, social media, out of home and print advertising Brewery News and Happenings

I s s u e 1 P a g e 27

Guinness Brewers Project 18 Pack

The St. James‘s Gate brewery has got ―a small group of talented Guinness brewers‖ who are playing with old and new recipes, and generally getting crafty and innovative.

These folk are called the Brewers Project.

Celebrate Chowder Day with Narragansett Lager

February 25th is Clam Chowder Day and there‘s no better beer to celebrate with than Naragansett Lager, the official beer of the clam. Own Chowder Day with the highest rated heritage American lager because ‘Gansett = Seafood! http:// WWW.Fuhrerwholesale.com

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Frank B. Fuhrer Wholesale Company Pints Over Pittsburgh: Yuengling & Specialty Division

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Seasonal and Specialty Releases

Many of our Seasonal and specialty releases are available in limited or extremely limited quantities. This publication is compiled prior to the decision made by the brewery to allocate their products to the wholesaler. Variations in production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated. If you are interested in something you see in this publication and it is out of stock when you place your order, please contact your Frank Fuhrer Sales Representative to discuss a similar option.