3 X Olympic Medal Winner Steve Backley Reveals Clever Concept for Everyday Success Submitted By: Mirage Publishing Monday, 27 February 2012

Olympic London Year 2012 - 3 x Olympic Medal Winner Steve Backley reveals clever concept for everyday success Submitted by: Mirage Publishing Monday, 27 February 2012

4 x Olympian and 3 x Olympic Medal Winner Launches Olympic Success Book. Up until now anyone seeking to create success may have found that process of transformation from loser to winner to be quite elusive! Four times Olympian and three times Olympic medal winner Steve Backley (http://www.stevebackley.com/the-champion-in-all-of-us) (O.B.E. & M.B.E.) reveals a clever concept for everyday success in his book The Champion in All of Us. The only British track and field athlete to gain three Olympic medals from four consecutive Olympics is due to launch his motivational book on 6 March 2012, which is aimed at the self-help / motivational market. Just as powerfully as his javelin once soared through the air to break world records, Steve Backley has equally applied his skill in putting together the key rules for success in his book The Champion in All of Us (http://www.amazon.co.uk/Champion-All-Us-Rules-Success/dp/1902578783/ref=sr_1_1?ie=UTF8&qid=1330108916&sr=8-1). This Olympic success book, a metaphor for success, is a maze of ideas that will help you turn dreams into reality in whatever anyone wishes to achieve - whether in sport, business or in everyday life improvement. ABOUT THE BOOK Steve Backley’s motivational and self-help book The Champion in All of Us: 12 Rules for Success is published by Mirage Publishing (http://www.miragepublishing.com). The paperback book challenges you to determine what your personal internal commitment to success is. Anyone with a dream and the will to commit can apply these rules to anything at all. The book centres around four athletes’ intent on Olympic success, and quite neatly the book works in such a way that these four athletes reflect the personality types of any one of us. The names of these athletes are: Could’ve, Would’ve, Should’ve and Did. Steve Backley has used his own success mindset to translate into the words of the athletes’ mentor, Coach. This symbolic tale has much more to do with you as a person, as the 12 insights within the book symbolise a deeper moral and spiritual meaning. "We all need a little help to re-arrange the jumble of ideas and objectives that are in our minds. Steve has drawn together, using real life examples, a fantastic guide to help us arrange this jumble in the correct order to enable us to have clear simple steps to ensure that we reach our personal potential. This has to be recommended reading for anybody looking to raise their game and reach new heights." - Rob Diver - Managing Director - TAG Heuer / LVMH W & J - UK & Ireland. "A truly original twist on a motivational tool, this book is both entertaining and inspiring. Steve

Page 1 Backley successfully draws you into the world of elite athletes, whilst giving you clear messages you can take into everyday life. You'll recognise characteristics of the main protagonists in everyone around you, and you'll end up wishing that you too had a 'Coach' to turn to! But above all, it's well written, with an engaging storyline and you won't want to put it down." - Francesca Rice - BBC 5-live sport. ABOUT STEVE BACKLEY Steve Backley - O.B.E. & M.B.E. – is an exceptional find. He is a special individual, the only British track & field athlete to win three honours at three consecutive Olympic Games. After breaking world and Olympic records many times in the javelin event, he has effectively converted his athletic talents to the business / motivational speaking platform. Not resting on his past laurels, Steve is also a skilled TV and radio presenter, and enjoys inspiring others through his motivational business of BackleyBlack (http://www.backleyblack.com). INSTORE BOOK SIGNING EVENT A book launch / signing event is being held in London, where Steve Backley will be signing copies of his new book - The Champion in All of Us on Tuesday, 6 March 2012, 12:30PM - 1:30PM at: Waterston’s Bookstore 1 Whittington Avenue Leadenhall Market City, London EC3V 1PJ England STEVE BACKLEY IS AVAILABLE FOR INTERVIEW - CONTACT DETAILS Contact via his PA: Clare Timms Telephone: 0870 890 3860 Mobile: 07887 987869 Email:[email protected] Website:http://www.stevebackley.com SPECIAL OFFER TO BONA FIDE PRESS / FEATURES WRITERS / FORWARD PLANNERS / REVIEWERS A number of review copies of The Champion in All of Us are available. Please request these via Clare Timms at above email address.

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