December 2020 3415 Weston Road Limited and 2345 Finch Avenue Limited
Public Consultation Strategy Report
2345 Finch Avenue West & 3415-3499 Weston Road
www.westonandfinch.com TABLE OF CONTENTS
1. Introduction 1
2. About the Project 3
3. About the Neighbourhood 14
4. Our Engagement Approach 23
5. Conclusion 39
Appendix A 41
Job Number 15129-2 1. Introduction This Public Consultation Strategy Report has been prepared in The following report outlines the proposed approach to support of an Official Plan Amendment and Rezoning Application communicating and consulting with the public and stakeholders made by 3415 Weston Road Limited and 2345 Finch Avenue about this development application. Efforts have been made Limited (“Medallion”) for 2345 Finch Avenue West & 3415- to present the proposal in a clear and accessible way, as well 3499 Weston Road (“the subject site”), at the southeast corner as provide a range of engagement methods to allow diverse of Finch Avenue West and Weston Road, in the Humbermede populations to be heard and participate in the process. Where neighbourhood of Toronto. possible, and applicable, this report has used information from other reports and studies from the application submission, Medallion is undertaking a multi-phase redevelopment of the including the Community Services and Facilities study and southeast quadrant of the Finch Avenue West and Weston Road Planning Rationale. intersection (“the Master Plan Lands”). Block 1, comprised of two 10-storey buildings and one 28-storey building with retail The project team looks forward to discussing this report with City uses at grade, has been built. Block 2 of the project is under Staff, stakeholders, and any other interested members of the construction for a connected two-tower building with heights public, and is amenable to making adjustments to the strategy of 26 and 30 storeys and a community space at grade. The throughout the process. residential components of Blocks 1 and 2 are rental in tenure and include both affordable and market rate units. This development application is for the final two blocks (Blocks 3 & 4) of development, as identified on the Master Plan. It is proposed to complete the redevelopment of the Master Plan and finalize the transformation of the Master Plan Lands into a complete, mixed-use community, located immediately adjacent to higher-order transit.
PUBLIC CONSULTATION STRATEGY REPORT 2 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD 2. About the Project 2.1 What is this project? STEELESSTEELES AVEAVE WW Subject Site and Surroundings
Where is the site located? 2345 Finch Avenue West & 3415-3499 Subject Site Weston Road is located within the southeast quadrant of the Finch Avenue West and Weston Road intersection in the FINCHFINCH AVEAVE WW Humbermede neighbourhood of Etobicoke (see Map 1). More specifically the subject site is HUMBERMEDEHUMBERMEDE located south of Finch Avenue West, east of Weston Road, north of Zappacosta Drive, and west of the Canadian Pacific Rail corridor.
SHEPPARDSHEPPARD AVEAVE WW
KIPLING AVE KIPLING AVE ISLINGTON
KIPLING AVE KIPLING AVE ISLINGTON WESTONWESTON RD RD
JANE ST JANE ST
HIGHWAY 400 HIGHWAY 400
* Note: all maps within this report are illustrative depictions of the site, local area, and surrounding HIGHWAYHIGHWAY 401401 neighbourhood; they are not necessarily to scale. N Map 1: Location of the subject site within the Humbermede neighbourhood
PUBLIC CONSULTATION STRATEGY REPORT 4 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD What currently exists on the site, and what does the broader Master Plan for this southeast quadrant of Weston and Finch include? The broader Master Plan is comprised of the following:
FINCH AVENUE WEST FINCH AVENUE WEST FINCH AVENUE WEST
WESTONROAD WESTONROAD WESTONROAD
Block 1 (Completed/Built) Block 2 (Under Construction) Blocks 3 & 4 (Subject of this Æ Two 10-storey buildings and one Æ Two-tower building with heights development application) 28-storey building with retail of 26 and 30 storeys, a community Æ Currently occupied by a surface uses at ground level, and rental space at ground level, and rental parking lot and construction residential units above residential units above staging area
PUBLIC CONSULTATION STRATEGY REPORT 5 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD ARROW ROAD
Planned Emery LRT Station
FINCH AVENUE WEST
WESTONROAD
ZAPPACOSTA DRIVE
VENA WAYVENA
LEGEND Hydro Corridor
Subject Site Proposed New Buildings Under Construction
Emery C.I. Lindy Lou Park N DaystromMap 2: Location of the subject site and proposed new buildings (Blocks 3 & 4 of the Master Plan) Public School
PUBLIC CONSULTATION STRATEGY REPORT 6 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD What exists in the surrounding area?
Transportation Connections Parks & Green Spaces Educational institutions Æ The Finch West LRT is Æ The surrounding area has an Æ Two public schools exist within currently under construction, abundance of green space. close walking distance to the and through the planned Æ Southeast of the site, there subject site: Emery stop at the are proposed plans for First o Daystrom Public School intersection of Finch Avenue Nations Park on the existing (elementary school) – 69% West and Weston Road, the hydro corridor. The proposal utilization rate site will be immediately was initially brought forward o Emery Collegiate Institute adjacent to higher order by the Emery Village BIA, and (secondary school) – 55% transit. The Finch West LRT the intention would be for it utilization rate is estimated to be completed to celebrate the First Nations by 2023. history in the area. Æ In terms of existing surface Æ On the west side of Weston transit, the subject site can Road is Lindy Lou Park, a be accessed by a number of City of Toronto park with bus routes, with bus stops volleyball courts, gazebos located at all corners of and pedestrian paths. the Finch Avenue West and Weston Road intersection. Æ Further south of Lindy Lou Park, there are connections to the Humber River and Humber Valley ravine system.
PUBLIC CONSULTATION STRATEGY REPORT 7 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD LEGEND Planned Emery LRT Station Subject Site Proposed New Buildings Under Construction
ARROW ROAD
WESTONROAD FINCH AVENUE WEST
ZAPPACOSTA DRIVE
VENA WAYVENA
Hydro Corridor
Lindy Lou Park Emery C.I.
Daystrom Public School N
Map 3: Subject site within the broader surrounding area
PUBLIC CONSULTATION STRATEGY REPORT 8 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Proposal Highlights Application Submission: Project Developer: Architect:
December 2020 Medallion Corporation IBI Group
Planned Emery LRT Station
incorporating Finch Avenue West
5 ne buildings ranging in height from 20 to 55 storeys
A comprehensive landscape plan to be enjoyed and accessed B C D by residents of the buildings and the broader neighbourhood
uilding Heights
E A - 20 storeys
A - 35 storeys C - 40 storeys Weston Road appacosta Drive
D - 45 storeys E - 55 storeys
ena Way
A nearly 1,100 m2 2,237
public park purpose-built rental residential A new driveway connecting ena Way and units appacosta Drive to Finch Two POPS at Avenue West nearly 2,255 m2 and m2 m2 1,203
3,355
of ground floor
respectively
Pedestrian
retail space
pathways and
(POPS privately o ned
connections
publicly accessible space)
Figure 1: Site plan and key project statistics *Icons/graphics are for illustrative purposes only - they are not to scale ** Please refer to the Planning Rationale or Architectural Drawings Package for exact project statistics
PUBLIC CONSULTATION STRATEGY REPORT 9 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Key Messages & Matters to be Addressed In addition to the existing site and area context, as well as proposal highlights, we have prepared a series of key messages to provide further detail about this Official Plan Amendment and Rezoning application. We have grouped these key messages thematically, anticipating that each of the themes are the primary topics which will be brought forward by members of the public for consultation and discussion. If there are updates to the proposal or a need for additional clarification, the project team can adjust these themes and key messages.
1 Completing the 2 New public park and 3 Providing essential Master Plan outdoor space rental housing
4 Developing close to 5 Introducing new 6 Enhancing access transit retail and connections
PUBLIC CONSULTATION STRATEGY REPORT 10 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD New Public Park and 1 Completing the Master Plan 2 Outdoor Space
Together, by working with the community and local A new park and series of publicly accessible stakeholders on this proposal for Blocks 3 and 4, we outdoor spaces will form the heart of this master look forward to completing the vision for a mixed- planned community. We are excited to work with use master planned community, adjacent to higher- the community, the City’s Parks, Forestry and order transit, at Weston and Finch. Recreation Division, as well as any other interested members of the public on a number of innovative and exciting design and programmatic possibilities for the new park and surrounding outdoor spaces.
PUBLIC CONSULTATION STRATEGY REPORT 11 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD 3 Providing Essential Rental 4 Developing Close To Transit Housing
There is an immense need for more rental housing Located adjacent to the planned Emery station on the in Toronto. This proposal alone will contribute over upcoming Finch West LRT line, this is an opportunity 2,200 purpose-built rental units to an area of the to build a community connected to transit - moving city which will also be very well served by the future people within the neighbourhood and the city. Finch West LRT. It is also an opportunity to increase ridership on the Finch West LRT line, supporting the public investment in important transit infrastructure.
PUBLIC CONSULTATION STRATEGY REPORT 12 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Enhancing access and 5 Introducing new retail 6 connections
2 This proposal will bring over 1,200 m of retail space A series of pedestrian pathways passing through to the southeast corner of Finch and Weston. While the site will open this corner up to, and more fully we have yet to secure any retailers for the space, we integrate the site with, the Weston and Finch would be happy to hear the community’s thoughts intersection and planned Emery LRT station. In and ideas on what new retail is desired in the area. doing so, this proposal will bring new pedestrian activity and an animated public realm to the area. Furthermore, a new driveway linking Vena Way and Zappacosta Drive with Finch Avenue West will improve vehicular access both within the site and neighbourhood.
PUBLIC CONSULTATION STRATEGY REPORT 13 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD 3. About the Neighbourhood 3.1 Where are we engaging? STEELESSTEELES AVEAVE WW
The Neighbourhood
Humbermede Neighbourhood Improvement Area Subject Site The Humbermede neighbourhood has been designated by the City of Toronto FINCH AVE W as one of the City’s Neighbourhood FINCH AVE W Improvement Areas (NIAs). 31 NIAs were identified as part of the Toronto HUMBERMEDEHUMBERMEDE Strong Neighbourhoods Strategy 2020. These neighbourhoods represent the lowest Neighbourhood Equity Scores in Toronto, all falling below the benchmark of 42.89/100. These neighbourhoods are seen as facing inequitable outcomes when it comes to a variety of factors including economic opportunities, SHEPPARDSHEPPARD AVEAVE WW social development, and health. NIAs are supported by Neighbourhood Action Teams to help strengthen the social,
economic and physical conditions.
KIPLING AVE KIPLING AVE ISLINGTON
KIPLING AVE KIPLING AVE ISLINGTON WESTONWESTON RD RD
JANE ST JANE ST
HIGHWAY 400 HIGHWAY 400
HIGHWAYHIGHWAY 401401 N Map 4: The Humbermede neighbourhood
PUBLIC CONSULTATION STRATEGY REPORT 15 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Neighbourhood Improvement Areas and Emerging Neighbourhoods
Subject Site
Neighbourhood Improvement Areas Emerging Neighbourhoods 2. Mount Olive-Silverstone-Jamestown 28. Rustic 112. Beechborough-Greenbrook 8. Humber-Heights Westmount 3. Thistletown-Beaumond Heights 43. Victoria Village 113. Weston 31. Yorkdale-Glen Park 5. Elms-Old Rexdale 44. Flemingdon Park 115. Mount Dennis 32. Englemount-Lawrence Source: City of Toronto, Social Development Finance and Administration, Community 6. Kingsview Village-The Westway 55. Thorncliffe Park 121. Oakridge 35. Westminster Branson Development Unit 21. Humber Summit 61. Crescent Town 124. Kennedy Park 116. Steeles Copyright (c) 2018 City of Toronto. 22. Humbermede 72. Regent Park 125. Birchmount Eglinton East (Ionview) 117.L’Amoreaux All Rights Reserved 24. Black Creek 85. South Parkdale 135. Mornelle Court (Morningside) 126. Dorset Park Currency: November 2018 25. Jane Glenfield Heights 91. Weston Pelham Park 136. Kingston Galloway/Orton Park (West Hill) 132. Malvern Published: November 2018 26. Downsview Roding 110. Keelesdale-Eglinton West 137. Woburn Prepared by: Social Development Finance and Administration, Community 27. York University Heights 111. Rockcliffe-Smythe 138. Eglinton East Emerging Neighbourhood 139. Scarborough Village Development Unit Neighbourhood Improvement Area Contact: [email protected] Neighbourhood Boundary
Map 5: Location of the subject site within the CIty of Toronto’s map of Neighbourhood Improvement Areas (NIAs)
PUBLIC CONSULTATION STRATEGY REPORT 16 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Emery Village Neighbourhood This area is often also referred to as the Emery Village, or Emery neighbourhood. HIGHWAY 407 In fact, the subject site is located within the Emery Village Business Improvement Subject Site Area (BIA), the largest BIA in the City HIGHWAY 400 representing over 2,500 businesses. STEELES AVE W Furthermore, in terms of the local policy context, the subject site is situated within the Emery Village Secondary Plan area EMERY (see Map 6). VILLAGE Emery illage BIA Secondary Plan
FINCH AVE W
SHEPPARD AVE W
KEELE ST
ISLINGTON AVE ISLINGTON
JANE ST WESTON RD
HIGHWAY 401 N Map 6: Emery Village Neighbourhood
PUBLIC CONSULTATION STRATEGY REPORT 17 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Scope of Consultation We have identified the following three geographic areas of impact (see Map 7), which altogether, form the scope of consultation for this development application. In our recommendation for the use of the engagement methods listed in Section 4.3, we have taken into consideration, and efforts have been made to tailor the methods towards individuals or groups falling within each of these areas of impact.
Immediate Impact Area Local Impact Area Neighbourhood Impact Area The immediate impact area has been We have defined the local impact area As the third area of impact we have selected to recognize those with likely as approximately 300 metres around the identified a broader, neighbourhood the most direct interest in changes to the subject site, which is slightly larger than impact area. This area was selected site: the existing residents at 2, 6 and 10 the immediate impact area. It includes given that there may be individuals and Vena Way (the Block 1 lands) and future residents, businesses and institutions groups with a broader interest in the residents of the Block 2 lands which are situated close to the site, who may have a changes occurring at the site and at currently under construction. Specific keen interest in changes to the site and the this intersection more broadly. We have methods of engaging with these residents accompanying effects of those changes defined this area of impact to include can include update notices and drop- in their neighbourhood. For instance, the boundaries of the Humbermede in information sessions, to keep them it includes changes and activity at the neighbourhood, as well as the Emery informed and updated throughout the Finch and Weston intersection, including Village Secondary Plan area. The specific process. future plans for the Emery LRT station stakeholders included in this impact and Medallion’s other active development area are the Ward Councillor, residents in application at 2405 Finch Avenue West adjacent neighbourhoods, Emery Village and 3400 Weston Road. Furthermore, this BIA, Community Development Officer for area of impact contains the 120-metre Humbermede, and any other community radius surrounding the subject site, which groups. is the minimum notification area for public meetings as prescribed in the Planning Act.
PUBLIC CONSULTATION STRATEGY REPORT 18 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD LEGEND
Subject Site Proposed New Buildings Under Construction Immediate Impact Area Planned Emery LRT Station Local Impact Area
L O C
A
L
I ARROW ROAD M
P
A
C
WESTONROAD T
FINCH AVENUE WEST
A
R
ZAPPACOSTA DRIVE E
A
( 3
VENA WAYVENA
0
0
M )
Hydro Corridor
Lindy Lou Park Emery C.I. STEELESSTEELES AVEAVE WW
NEIGHBOURHOOD IMPACT AREA Daystrom Public School Subject Site
FINCHFINCH AVEAVE WW
HUMBERMEDEHUMBERMEDE
N SHEPPARDSHEPPARD AVEAVE WW
Map 7: Scope of consultation
KIPLING AVE KIPLING AVE ISLINGTON
KIPLING AVE KIPLING AVE ISLINGTON WESTONWESTON RD RD
JANE ST JANE ST
HIGHWAY 400 HIGHWAY 400
PUBLIC CONSULTATION STRATEGY REPORT 19 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD HIGHWAYHIGHWAY 401401 N 3.2 Who are we engaging? Home Language 29% Demographic Profile 41% of Humbermede speaks a non-official Using data from the City of Toronto’s language (i.e. neither English nor French) at Neighbourhood Profiles (derived from home. The top home languages spoken in Humbermede are Spanish Urdu Italian Statistics Canada Population Census Vietnamese, and Punjabi. Across the city, the 2016), we have examined and prepared rate of non-official home languages is just a demographic snapshot of the 2 Humbermede neighbourhood. In the following pages we have highlighted some 41% key characteristics of the neighbourhood to demonstrate how it compares to the demographics of the City at-large. For the Immigration full snapshot, please see Appendix A of At 3 the majority of Humbermede s this report. residents are first generation immigrants to Canada. This is a higher rate than the 51% of Torontonians who are first generation immigrants. Many recent immigrants to Humbermede have immigrated from Pakistan, the Philippines, Jamaica, Nigeria, as well as other places in the Americas. 61% 58%
Ethnocultural Diversity Humbermede is a very ethnoculturally diverse neighbourhood. Nearly 80% of its population Humbermede identifies as visible minorities, whereas the
City’s average is approximately 50%. Many of 80% 50% the ethnic origins of those living in the City of Toronto Humbermede neighbourhood include persons of East Indian, Italian, Jamaican, Vietnamese, * Icons/graphics are for illustrative purposes only - Filipino and Pakistani descent. they are not to scale
PUBLIC CONSULTATION STRATEGY REPORT 20 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Median Household Income 21% At approximately $58,000, the median household income for Humbermede is around $8,000 lower than the median household 10% income for the city as a whole (which is approximately $66,000). ~$58,000 ~$66,000 Education A greater percentage of Humbermede’s residents do not have a certificate, diploma or degree of any kind (21%) compared to Toronto’s broader population (10%). This statistic indicates that, on the whole, Toronto has higher levels of educational attainment than Humbermede
3.07 2.42 Household Si e Humbermede’s average household size is 3.07, whereas the average household size for the broader city is 2.42. This is likely 34% 27% explained by the fact that there is a high percentage of 3-, 4- Age and 5-person families living in Humbermede. Humbermede Humbermede’s population is overall younger than the City’s population. 34% of Humbermede’s Humbermede population are children or youth below the age of City of Toronto 24, whereas this statistic is just 27% for the city.
* Icons/graphics are for illustrative purposes only - * Icons/graphics are for illustrative purposes only - they are not toCity scale of Toronto they are not to scale
PUBLIC CONSULTATION STRATEGY REPORT 21 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Target Audience & Stakeholders When creating a strategy to engage with the public about this development application, we also consider whether there are any specific stakeholders or stakeholder groups that may wish to be consulted throughout the process. The following list of stakeholders includes individuals and groups who may wish to Existing Residents in Block 1 Future Residents of the be consulted on an ongoing basis: (2, 6 & 10 Vena Way) building currently under construction as part of Æ Existing residents in Block 1 (2, 6 & 10 Block 2 Vena Way) Æ Future residents of the building currently under construction as part of Block 2 TARGETED Æ Emery Village BIA STAKEHOLDERS Æ Community Development Officer (CDO) for Humbermede Æ Ward Councillor – Anthony Peruzza Community Development In the event that they were consulted Officer (CDO) for Emery Village BIA prior to submission, a record of the pre- Humbermede application consultation can be found in Section 4.2 of this document. Please note that this list is not meant to be exhaustive and can be updated to include other Ward Councillor – stakeholders who express interest in the Anthony Peruzza proposal.
PUBLIC CONSULTATION STRATEGY REPORT 22 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD 4. Our Engagement Approach 4.1 What are the goals and outcomes?
Project goals and outcomes
Communicate Overall Engagement Goals with the public in a transparent and open manner about the Determine proposal as well as overarching themes the engagement and key points about process Consult the proposal from with interested various consultations Share information persons and groups using various methods and seek input related of engagement to the proposal with the public and any interested The public, interested stakeholders stakeholder groups, and the applicant are clear on the overall The feedback engagement and received during feedback processes consultations helped The various engagement and their outcomes inform the applicant's methods were simple, understanding of the The public and interested straightforward, and community's stakeholder groups feel useful, allowing a range of sentiments related to sufficiently informed and people to learn about the the project consulted about the project, ask questions, and proposed development provide input Overall Engagement Outcomes
PUBLIC CONSULTATION STRATEGY REPORT 24 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Project-specific Engagement Goals
Communicate clearly about Medallion’s prior, existing and future Employ development projects at the intersection of Finch Avenue a diverse and accessible West and Weston Road Consult with set of engagement Medallion’s tenants in methods to support adjacent buildings about involvement from the the proposed target audience(s) and development throughout demographic profile of the process the neighbourhood
Members of the public and local community are provided with clear communication about Medallion, and the various stages of their A diverse set of engagement development projects in the Medallion’s tenants in methods were explored, immediate area adjacent buildings have implemented and adapted to been made aware of the respond to target audience(s) proposed development and the demographic profile and how they can stay of the neighbourhood involved Project-specific Engagement Outcomes
PUBLIC CONSULTATION STRATEGY REPORT 25 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD 4.2 What have we heard so far?
Pre-application Consultation
Meeting with Councillor Peruzza
Date February 2019
Attendees Representatives from: • Councillor Peruzza’s Office • Medallion Corporation
Topics of Discussion • Tour of Medallion’s existing buildings in the area • Introduction to the proposal
PUBLIC CONSULTATION STRATEGY REPORT 26 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Conversation with Humbermede CDO
Date February 25, 2020
Attendees • CDO for Humbermede • Bousfields Inc.
Topics of Discussion • Introduction to Toronto Strong Neighbourhood 2020 Strategy • Humbermede NIA statistics, and information about the Humbermede neighbourhood • Existing community services and facilities • Current community projects and initiatives • Community engagement approach thus far, including past events, ongoing initiatives and future ideas
PUBLIC CONSULTATION STRATEGY REPORT 27 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD 4.3 How are we engaging?
Engagement Methods With specific consideration paid to While our early discussions with various By proposing this set of engagement the neighbourhood, its demographics stakeholders will seek input on how each methods, our intention is to both and local stakeholders, as described in group wishes to engage, we have prepared encourage participation from groups Section 3.0 and as uncovered through pre- our thinking on what could work and are that may not be as familiar with the City’s application discussions, we are proposing prepared to adjust the plan in response public consultation process, as well as a range of engagement methods. to stakeholder feedback. Based on this those who may be more accustomed feedback, as well as what is feasible for to engaging in the City’s development all parties involved, we will endeavour to application review process. implement some, or all, of the engagement methods identified below.
Efforts have been made to provide a diverse set *Please note, given the current COVID-19 of methods to encourage participation from the public health crisis, many of the following broader public, with specific attention to the engagement methods either already have been, following groups: or can be, adapted to virtual or phone-based formats. The project team will follow the City’s public health guidelines, and only implement Æ Youth methods of engaging with the public in-person Æ Families with young children when it is safe to do so. Æ Recent immigrants Æ Individuals who speak English as a second language Æ Residents/tenants in adjacent buildings
PUBLIC CONSULTATION STRATEGY REPORT 28 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD List of Engagement Methods
Website Project Email Open House(s) Targeted Stakeholder Meetings TARGET AUDIENCE TARGET AUDIENCE TARGET AUDIENCE TARGET AUDIENCE • Broader public • Broader public • Broader public • Emery Village BIA • Local/adjacent residents • Local/adjacent residents • Option for drop-in style, • Community Development and neighbours and neighbours open house events to be Officer (CDO) for • Existing residents at 2, 6 & • Existing residents at at 2, 6 & held with local residents Humbermede 10 Vena Way, 2405 Finch Ave 10 Vena Way, 2405 Finch Ave • Ward Councillor – Anthony W, and 3400 Weston Road W, and 3400 Weston Road Peruzza
Pop-Up Information Youth Engagement Community Centre Consultation Meeting TARGET AUDIENCE TARGET AUDIENCE TARGET AUDIENCE • Broader public • Students at local schools • Broader public • Local/adjacent residents (Daystrom Public School or • Local/adjacent residents and neighbours Emery CI) and neighbours • Existing residents at 2, 6 & • Youth-aged residents 10 Vena Way, 2405 Finch Ave within the neighbourhood W, and 3400 Weston Road
PUBLIC CONSULTATION STRATEGY REPORT 29 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Website
www.westonandfinch.com
Description & Purpose Additional Information Documentation & Collection of Æ A website for the project has been Æ The website will continuously be Feedback created (www.westonandfinch.com) to updated throughout the process Æ A member of the project team will serve as the central information hub Æ We have distributed the link to the catalogue comments and responses Æ The main purpose is to provide accurate website to tenants at 2405 Finch from the feedback form on the website and up-to-date information to existing Avenue West and 3400 Weston Road, Æ These comments will be included as tenants at 2, 6 & 10 Vena Way, 2405 and the Humbermede Community part of the feedback received from Finch Avenue West, and 3400 Weston Development Officer, and will also all components of the engagement Road, local residents, stakeholders, and continue to seek other channels of process interested members of the public. It will communicating out the website link – Æ Questions received through the website also provide the opportunity to: for example, through neighbourhood will receive a response from a member representatives and/or the Councillor’s o Learn more about the project, and of the project team in a timely manner Medallion’s other projects in the office Æ If there are questions that are being area Æ The website’s address/link has been asked by several members of the and will continue to be included on all o Review plans and reports public, then the “Frequently Asked subsequent communications materials o Learn about the status of the Questions” page of the website will (e.g. presentations at community project be updated to provide a response to a meetings, update notices) o Be notified about any upcoming broader audience Æ The website will serve as a consistent meetings and ongoing tool to keep the o Keep up to date on other community community informed, and will be a key updates information source in between in- o Ask questions and provide input person engagement sessions
PUBLIC CONSULTATION STRATEGY REPORT 30 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD PUBLIC CONSULTATION STRATEGY REPORT 31 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Project Email
Description & Purpose Additional Information Documentation & Collection of Æ A project email has also been created Æ The email address has and will Feedback for the project: info@westonandfinch. be included on all subsequent Æ As with the project based website, com communications materials (e.g. a member of the project team will Æ This email will serve as another way for presentations at community meetings, catalogue comments and responses to members of the public to communicate as well as update notices) the project email, and any comments/ directly with the project team, as well questions will be included as part of as ask questions and provide feedback the feedback received throughout the whole process Æ Inquiries or comments to the email address will receive a response from a member of the project team in a timely manner
PUBLIC CONSULTATION STRATEGY REPORT 32 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Open House(s)
Description & Purpose Additional Information Documentation & Collection of Æ The purpose of an open house is Æ This engagement method will rely Feedback to provide an opportunity for any heavily on visual tools to show the Æ After the completion of any open interested member of the public to community what the proposed house event, all members of the team learn and ask questions about the development could look like and feature who participated will partake in a proposal and provide feedback in a Æ Feedback forms will be provided at any debrief where sentiments of attendees drop-in style format with a series of open house event are shared, and major themes and/ displays or frequently asked questions are o This format of consulting with the summarized broader public is especially useful for those in which English is not their first language or who may not be familiar with the planning process, as it allows individuals to process information at their own pace through visual materials Æ Members of the project team will engage one-on-one or in small groups with attendees to gauge interest, answer questions, and understand feedback from the community
PUBLIC CONSULTATION STRATEGY REPORT 33 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Targeted Stakeholder Meetings
Description & Purpose Additional Information Documentation & Collection of Æ These are discussions that take the Æ At the time of application submission, Feedback form of one-on-one and/or small targeted stakeholder meeting/calls Æ A member of the project team will keep group meetings or phone calls with have already been held with the a record of the meeting, including key stakeholder groups, and provide Ward Councillor and the Community the date, individuals in attendance, the opportunity to collaborate with Development Officer for Humbermede and topics of conversation as well as these stakeholders, including their Æ It is anticipated that future stakeholder feedback received designated representatives, for further meetings may include additional Æ Depending on the size of the communication, consultation, and meetings with any of the groups listed stakeholder meeting, a member of the feedback above, as well as with groups not listed, project team may have a sign-in sheet Æ They allow for more tailored but who convey a strong interest in available as part of the record of the conversations, better opportunities for being involved in the process meeting, and will make this information feedback and discussion of specific Æ The project team will work closely with available to the City topics each stakeholder group to establish the most productive and constructive meeting formats for all parties
PUBLIC CONSULTATION STRATEGY REPORT 34 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Pop-up Information Centre
Description & Purpose Additional Information Documentation & Collection of Æ Temporary space in the area (e.g. Æ Materials and displays would be made Feedback vacant retail space) could be used as a available to visitors in the information Æ Feedback will either be documented short term drop-in information centre centre in written format via feedback forms, to provide materials and information Æ A number of different opportunities to and/or individuals staffing the pop-up about the proposal to the community provide feedback will also be provided centre can provide periodic summaries Æ The space would be staffed and open of any oral feedback received on specific days and times o A schedule could be posted either on the entrance door and project website Æ Similar to open houses, this format of consulting can often be especially useful for people who do not speak English as their first language or who may not be familiar with the planning process, as it allows individuals to process information and ask questions at their own pace
PUBLIC CONSULTATION STRATEGY REPORT 35 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Youth Engagement
Description & Purpose Additional Information Documentation & Collection of Æ Explore the possibilities of working Æ Initially we would reach out to the Feedback with local youth (i.e. elementary and principals of nearby schools to Æ Depending on the engagement secondary school students) in the area, understand if there is a possibility to activity with youth, a member of the to solicit feedback and input on the work together project team would document any proposal and future plans for the area oral feedback and questions from Æ This also could involve providing and participants, collect any written forms incorporating youth-friendly activities of feedback, and provide a summary of within the pop-up information centre any student engagement activities and other consultation events Æ Youth voices are often missing in the planning process; this could provide an opportunity for local youth/students to learn about, and participate in, planning and development within their own community
PUBLIC CONSULTATION STRATEGY REPORT 36 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Community Consultation Meeting
Description & Purpose Additional Information Documentation & Collection of Æ The community consultation meeting Æ Members of the project team will Feedback is the hosted by the City of Toronto, be in attendance at the community Æ Members of the project team will and is a requirement for all Official Plan consultation meeting to present take detailed notes of all questions Amendment and Rezoning applications the proposal, as well as respond to asked, and comments made, at the Æ The main purpose of this meeting is comments and questions meeting to provide any interested members of Æ In consultation with City Staff, the the public with the opportunity to learn project team will explore various about the proposal, ask questions of mediums and innovative processes City Staff and the project team, and to to encourage participation by all provide feedback segments of the population Æ The project team will proactively
consult with City Staff on how we can best support the organization and facilitation of the community consultation meeting
PUBLIC CONSULTATION STRATEGY REPORT 37 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD City of Toronto Standard Public Consultation Methods
In addition to the City-led Community Consultation Meeting described in the previous section, there are a number of other ways that the City will inform members of the public about the proposal and provide avenues for the public to share comments and questions. The list of proposed engagement methods described in the previous section are all meant to complement the following City-led and initiated public consultation methods.
Notice .aic.to
Notice Sign Development Application Statutory Public Meeting Once the application is submitted and Information Centre (AIC) Once the aforementioned Community deemed complete by City Staff, a sign Members of the public will be able to Consultation Meeting is hosted, will be installed on the property to access the application submission members of the public may notify the public of the application’s materials, including this report and attend Etobicoke York Community submission. It will include: all other reports provided to the City Council (EYCC) to provide further Æ A 3D image of the buildings (e.g. architectural drawings, planning commentary to City Staff, the applicant/project team and members Æ Information about the proposal rationale, transportation impact study, etc.), online at the AIC. of EYCC. Æ Contact details of the City Planner assigned to the file Æ A link to the City’s Development Application Information Centre Æ Date and location for the Community Consultation Meeting
PUBLIC CONSULTATION STRATEGY REPORT 38 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD 5. Conclusion CLIENT
COPYRIGHT This drawing has been prepared solely for the intended use, thus any reproduction or distribution for any purpose other than authorized by IBI Group is forbidden. Written dimensions shall have precedence over scaled dimensions. Contractors shall verify and be responsible for all dimensions and conditions on the job, and IBI Group shall be informed of any variations from the dimensions and conditions shown on the drawing. Shop drawings shall be submitted to IBI Group for general conformance before proceeding with fabrication.
IBI Group Architects (Canada) Inc. is a member of the IBI Group of companies
KEYPLAN
ISSUES No. DESCRIPTION DATE 1 ISSUED FOR RE-ZONING & OPA 2020-12-04
As part of a complete application submission for the Official Plan Amendment and rezoning application at 2345 Finch Avenue West & 3415-3499 Weston Road, and on behalf of the applicant and project team, Bousfields Inc. has prepared this Public Consultation Strategy Report to consider the unique context of the site, proposal, local community and broader neighbourhood. We are pleased to discuss the report with City Staff, the Councillor, and the broader public, as well as make any updates to the overall approach as appropriate. As the planning application proceeds through various stages of the process, we are committed to ongoing communication and engagement with the public and any interested stakeholders. Our intention is to create an environment that encourages members of the public to participate in the process in a manner that is comfortable, accessible, and considerate of all parties involved. As such, the approach has been developed to allow for a broad range of voices to contribute to the discussion and take part in the process.
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CORNER OF FINCH AND C WESTON STREET VIEW 10mm
SHEET NUMBER ISSUE A-501 1 1 in SCALE CHECK SCALE Appendix A
Appendix A: Demographic Snapshot of Humbermede in comparison to the City of Toronto
Socio-Economic Indicator Humbermede City of Toronto
Age 0 to 14 years (Children): 19% 0 to 14 years (Children): 15% 15 to 24 years (Youth): 13% 15 to 24 years (Youth): 12% 25 to 54 years (Working Age): 41% 25 to 54 years (Working Age): 45% 55 to 65 years (Pre-Retirement): 11% 55 to 65 years (Pre-Retirement): 12% 65+ years (Seniors): 12% 65+ years (Seniors): 16%
Sex Female: 52% Female: 52% Male: 48% Male: 48%
Educational Attainment No Certificate, diploma or degree: 21% No Certificate, diploma or degree: 10% High School: 29% High School: 20% Apprenticeship or Trades: 7% Apprenticeship or Trades: 4% College, CEGEP, other: 20% College, CEGEP, other: 18% University Certificate or diploma below University Certificate or diploma below bachelor level: 2% bachelor level: 3% Bachelor’s degree: 14% Bachelor’s degree: 28% University above bachelor level: 6% University above bachelor level: 16%
Median Household Income $57,609 $65,829
PUBLIC CONSULTATION STRATEGY REPORT 42 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Appendix A - continued
Socio-Economic Indicator Humbermede City of Toronto
Home Language English: 58% English: 71% Non-Official: 41% Non-Official: 29% French: <1% French: <1% Top-3 non-English home languages: Top-3 non-English home languages: 1. Spanish 1. Mandarin 2. Urdu 2. Cantonese 3. Italian 3. Tagalog
Ethnocultural Diversity Visible Minority Population: 77% Visible Minority Population: 51%
Immigration Total Immigrant Population: 61% Total Immigrant Population: 51% Top selected places of birth, recent Top selected places of birth, recent immigrants: immigrants: 1. Pakistan 1. Philippines 2. Other places in the Americas 2. China 3. Philippines 3. India
PUBLIC CONSULTATION STRATEGY REPORT 43 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD Appendix A - continued
Socio-Economic Indicator Humbermede City of Toronto
Household Size 1 person: 17% 1 person: 32% 2 people: 27% 2 people: 30% 3 people: 19% 3 people: 16% 4 people: 19% 4 people: 13% 5+ people: 18% 5+ people: 9%
Housing Structure Type Single-Detached House: 11% Single-Detached House: 24% Semi-Detached House: 23% Semi-Detached House: 6% Row House: 9% Row House: 6% Duplex: 2% Duplex: 4% Apartment, < 5 storeys: 24% Apartment, < 5 storeys: 15% Apartment, 5+ storeys: 30% Apartment, 5+ storeys: 44%
Housing Tenure Rent: 47% Rent: 47% Own: 53% Own: 53%
PUBLIC CONSULTATION STRATEGY REPORT 44 2345 FINCH AVENUE WEST & 3415-3499 WESTON ROAD