Director of Data and Digital

CANDIDATE BRIEF Who we are

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We know that cricket is a force for good and makes an enduring impact on people’s lives. It provides great entertainment. It teaches important skills, both physical and social. It can help inclusion and social cohesion. It’s something for everyone to watch, play, or enjoy across genders, age, disability and diverse communities. ECB Values

STRONGER AS ONE TEAM We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.

PUSH NEW BOUNDARIES We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.

PASSION FOR PLAY We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.

BE THE BEST IN THE GAME, ON AND OFF THE PITCH We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let-downs. The Opportunity

• Data and digital are at the heart of cricket’s ambition to inspire a generation to say that “cricket is a game for me”. Our digital products give our most loyal fans their fullest and deepest experience of cricket. Our digital channels are the front door to the game for new audiences, the easiest route to engaging with cricket. Our digital tools enable men and women, boys and girls, to pick up a bat and ball and participate in organised cricket all around the country.

• Data is the glue that holds all this activity together, allowing us to measure our impact and iterate our approach across a federated, aggregated audience for cricket spanning both physical and digital engagement with the game. We are looking for a proven leader to help refine, lead and deliver our data and digital vision, and drive our data- led commercial strategy.

• We now need an exceptional, experienced individual who can pull together the varied strands of our data and digital strategy in order to ensure we deliver the best possible digital solutions to fans and to our partners across the cricket network.

• This is a highly visible role, reporting to the Chief Commercial Officer, and will influence our digital transformation journey across the whole organisation, as well as manage our existing digital portfolio and grow our digital offering.

• There also exists the opportunity to shape The Hundred - one of the largest ‘start-ups’ in UK sports history, and by design a digital-first competition. Responsibilities

• In line with our strategic ambitions, define the • Deliver digital products and content vision and strategy for Data, Digital & Product. experiences which are highly regarded and You will have full accountability for the success create an outstanding customer (internal and of this plan external) experience.

• Own the development and maintenance of all • Act as the leader and key ambassador for the digital faces to: data and digital function, readily promoting the team and the work being delivered. • Customers: including ECB.co.uk and, the app, and web portfolio for The Hundred • Overall accountability of the data and digital product portfolio in the context of the wider • Partners: including owning the digital tools business strategy. that help facilitate organised cricket at all levels • Make strategic financial decisions regarding investment in capital and resources. • Design new ways of working that increase the data capture of the organisation and increase • Define, implement, measure, and analyse key the quantity and quality of strategically and KPIs to assess performance of digital products commercially valuable data accessible to the and services and ensure that all business organisation. decisions are based on data analysis insights and drive value for the customer. • Develop and deliver a commercial insights strategy that leverages existing data and • Manage a multi-million-pound budget and be develops future opportunities to generate accountable for the relationships required to valuable data. This should be aligned with the successfully deliver on the short, medium, and commercial strategy. long-term data and digital vision set out by the leadership team. • Embed a digital mindset across the business by working with other functional and business unit leads, helping to educate and influence changes to ways of working and roles and responsibilities. Responsibilities: Business Partnership

• Lead our engagement with current and potential digital partners across the industry, including social and channel distribution, syndication, and content build and measurement agencies.

• Act in partnership with the wider cricket network, understanding stakeholder perspectives and ensuring that digital and data benefits are felt right across the game.

• Form strong working relationships with the ECB senior leadership team to ensure that digital thinking is embedded across the organisation and that the digital team is plugged into and can deliver wider organisational objectives.

• Work with the marketing function to support marketing campaigns and strategies to improve product adoption/ engagement, brand awareness, and growth.

• Take clear ownership of the delivery of all digital products and services across the organisation, working with business unit leads in understanding the future needs and requirements for these digital products and services.

• Collaborate closely with leadership in strategic planning and share accountability with them for benefit realisation. Responsibilities: Capability Development

• Establish a data and digital capability to design, develop, and operate product and services, working with the Chief Commercial Officer and Head of Technology to ensure alignment.

• Build on the strong existing content portfolio to develop an ‘always-on’ approach that engages cricket’s audiences all-year-round.

• Establish organisational and governance structures to support a digital way of working and develop governance for product delivery that effectively manages the delivery of product strategy that identifies priorities and critical initiatives, understanding their interdependencies and resource requirements.

• Establish a resourcing strategy and plan to provide the right blend of external expertise and in-house capability.

• Evaluate and establish strategic alliances with key technology vendors and partners.

• Manage and implement programs for required structures and capabilities.

• Ensure ways of working are defined, clear, and understood and are being consistently followed.

• Ensure teams and role responsibilities are clear and embedded in day-to-day activity.

• Build a motivated function through empowering teams to take ownership of product development that adapts, develops, and grows through continuous feedback and improvement. The Individual

• A highly experienced leader with proven put together professional business plans/reports, • Strong business acumen and good level of experience in defining and delivering a vision for a and present at board level. commercial awareness. Be results oriented. customer-focused data and digital function. • Credible, articulate and well-presented; you must • Energetic and engaging; be able to inspire and • Passionate about data and digital products have gravitas and be an ambassador. influence teams and senior management alike and proven skills and experience in a customer • Excellent stakeholder management and • Practical and proactive and have a hands-on style experience driven environment. polished communication skills. That is, a and approach. • Proven experience as a senior level Head-of personable character who is able to interact and • Proven ability to remain focused even when or functional leadership experience with P&L communicate across all cultures and business facing alternative arguments and heavy workload. accountability. levels, internal and external with partner and suppliers. • Proven experience of working closely with/within • Energetic, positive, and evangelical about the marketing functions to deliver digital product opportunities of digital, but willing to take people • Good delegation and coaching skills. You will be solutions. with you at different paces. highly comfortable in empowering individuals and product teams. • Experience of successfully developing web • Track record of managing multi-functional digital and mobile products through initial conception teams to deliver high performance. • Act quickly and decisively using good judgement through to launch and on-going development. in making decisions and working under own • Strong influencing skills and experience of initiative. • High awareness of loyalty trends, products and working in complex stakeholder environments. tools. We need the ability to build positive arguments,

You'll Receive

• Six Figure Salary (commensurate with • Private medical insurance • Free on-site gym experience) • Non-contributory 8% pension • Subsidised canteen • 25 days of holiday • Life assurance • 30% discount on New Balance items How to Apply

SRI is a boutique global executive search and consulting firm focused on media, content, technology and sport.

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MARK MOREAU HUGO DARBY t: +44(0) 7826 555550 t: +44(0) 207 092 6973 [email protected] [email protected]

The England and Wales Cricket Board is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

For Safeguarding roles include the following statement: The ECB is committed to safeguarding and protecting the children and young people that we work with. As such, all posts are subject to a safer recruitment process, including the disclosure of criminal records and vetting checks. We ensure that we have a range of policies and procedures in place which promote safeguarding and safer working practice across our services.