TRADE & INDUSTRY SCOOTER TRADE & INDUSTRY January 2006 published by KSA Partnership - 0191 488 1947 www.tradeandindustry.net

product galore now in orbit. 2006 show season takes off

go get the inside on power & pedal for in-town rides, sport & countryside touring January ’06 page 2 back after two years The Leo Vince Scoot and Sito 2/4-stroke product for scooters and mopeds is back in the VE-UK fold after a two year break, and the Nottingham company year opener sets standard already hold the Motorcycle Trade Expo is just what all retailers want - an industry stocks. Says VE- UK boss Norrie event that brings the peer suppliers together with a mass of product Kerr - “We are delighted to regain This is not just the big one, the Motorcycle Trade Expo at Stoneleigh Park in January is Britain’s top this appointment as sole UK attraction for ptw retailers who simply don’t want to mix their business with the plastic bag toting public looking importer, we are chuffed because it for bin-ends and so-called bargains. It will be bargain time, for sure, but this is a Trade show where the Trade are proves suppliers are quite aware that in a specialist well looked after and can get to grips with checking the lines they’ll be moving in market the dealer will buy from the wholesaler they trust. 2006. By the look of the exhibitor list you can expect to be surprised! Retailers want to know their supplier is the one who will Motorcycle Trade Expo has been ten years in the growing and has fully support the brand and the product all the way”. now eclipsed every Expo that has gone before. The show is strictly “The chemistry is understandable” Norrie Kerr continued Trade-only at a location that’s smack in the middle of the country’s - “we specialise in scooter parts and accessories, we are road, rail and air-traffic network. Opening at 9.30 on Sunday, 10am known and respected as people who have spent their lives involved with the scooter product. That means we are on Monday and Tuesday. Not only is entry free but you can end up looking forward to getting fed for the same price. the challenge, we For those arriving by car the event is only minutes from the mo- aim to bring back the torway system and is well signed, there is no parking charge. good days with Sito and STONELIGH PARK EXHIBITION CENTRE get the scooter and moped exhaust product back under the noses of the owners and Sunday, January 15 to Tuesday, January 17 the dealers alike.” On show at Expo THREE TRADE-ONLY SHOW DAYS

growth is a habit for Kymco Greater market share growth has been a feature of the Kymco brand trading this year, the sole UK importer, Masco Ltd, attributes this to having quality products at affordable prices, backed with a consistent marketing message and a first class after-sales support programme. The company have always strived for improvements to both the product range and to the overall offer availability and firmly believe that this has been funda- mental in their success to date. At Expo the company will be happy to meet retailers to explain more about their unique industry leading dealer support package and pro-active pr and marketing strategy. January ’06 page 3

Is it eye-catching, or what - show-goers could hardly miss this SYM example of scooter livery in Milan. Visitors at the Stoneleigh Park Expo will be in for the same treat - plus some. sexy, uplifted - and that’s just the exhaust! Motorcycle Expo is where Moore Large & Co set out to ensure the retail sector gets the full picture on just how good 2006 will be for SYM dealers. The cowhide look in their 2006 model range may be quite visually stunning, but they don’t follow the herd at Moore Large where their long history in the two-wheel trade helps them know just how to get it all to work to the retailer’s benefit. The Moore Large Motorised Division came back Now in stock at Moore Large are screens from the 2005 Milan Show full of the joys of spring for Orbits and carriers for Voyagers. The Orbit - and it was still only November! They’re sure of screens are Italian made - and are probably the the knowledge that in the 2006 selling season, best after market screen in the world say Moore SYM will break into Britain’s Best Selling Scooter Large. To fit both h 125cc and 180cc models, the league with a place among the Top Three mod- retail price is £67.99. Part number: SYWS13. els. The new Jet is going to be that scooter model. Jet is styled by Pierangelo Andreani, the designer responsible for the Biturbo, and many others such as , Fiat and Pininfarina. The top of the three variants is the SR, which has front, wavy, and rear discs, a quite sexy uplifted exhaust, upside down forks, a superb set of digital instrumen- tation, tasty slim spoke alloy wheels and an LED rear light cluster. The S version has rear drums, tamer graphics and maybe a less sexy exhaust, but it is still a good looking machine, powered by the same trusty Jet The Sleek new SYM VS 125, launched at motor which is being tweaked a shade. the Milan show, comes to Britain early summer. The Jets - the BasiX, the EuroX, and the SportX It will be priced at £1899 to include insurance or - will all cater for quite different customer pro- registration bonus. files. Dealers seeing the range for the first time Moore Large will show the model at Expo. will appreciate that the SYM Scooter range helps them stock what must be one of the broadest and most comprehensive ranges from 50cc to 250cc. With prices from £999 to £2999, the coilection offers the right scooter for each and every pocket. Expo Stand No B42 e-mail: [email protected] cool & blue It is rumoured that parts of this machine came on a . It could even be that those parts were actually being carried by Donk, the builder, as he got a pillion ride on an Li150. Maybe. However, the pleasing look, the fine finish and the flowing lines are going to be easy to spot should they turn up on the Buff stand, which is another part of what could be a tall story. We’ll see.

keeping life in the battery As demonstrated at the Milan show, there are model improvements to some OptiMate 2006 product. The Optimate III, for instance, gets a facelift alongside several other practical upgrades. The most obvious changes are with the casing, where a new enhanced ABS moulded housing of enhanced ABS, and internal shaping, offer better weather protection. There are differences to the control panel to help users spot how battery attention is progressing. The makers have also devised ways to ensure the whole unit embodies an enhanced system for external temperature regulation - and you don’t end up dropping it like a hot potato. The new self-discharge check will alert owners to shorted cells. The Optimate III SP retails for £44.99 and is supplied with a waterproof connection lead that can be connected to the battery, and then routed to an exposed position where it can be conveniently connected to the Optimate and traditional crocodile clip style connectors. from Motohaus Powersports - at Motorcycle Expo - B 106 no more cold hands Here’s the product to put an end to finger misery - the Zanier Heat Glove. Using innovative Thermic-IC technology the gloves warm your hands reliably and also stimulates blood circulation in the fin- gers with the integral “Impulse Control” system. The glove temperature is controlled by the slide con- trol on a 116gm rechargeable battery. The batteries offer high performance even when they are being used in extreme temperatures, they are waterproof and shock- resistant. No matter what setting you choose, the tem- perature of the glove remains constant for hours. campaign to influence The supplied charger re- charges the Max batteries the consumer (Ni-MH) overnight, over and Twist & Go, the Morten’s consumer title, over again up to 1,000 is at the hub of a publicity drive by the Italian Scooter times. Performance manufacturer Athena. Setting 1: up to 8 hours The company, distributed in Britain by VE-UK, have heat; setting 2: up to 4 increased their support for the UK market with an hours heat; setting 3: up to agreed dealer support programme through an adver- 2 hours heat. tising campaign designed to make end users aware A Gore-Tex or Waterguard of the quality and dealer support of the product. membrane helps to ensure The campaign begins with the first Twist & Go for hands remain dry, with or 2006, with the message that Athena product is one without the heating. Avail- of quality and choice with a fantastic range covering able in Mens sizes: S to many scooters. See the Athena range at Expo. XXL. Ladies sizes: S to L. contact 0116 257 0088 for further details Stand C19 at Expo

THE STORY STARTS HERE: Original Buff® Headwear is a seamless tubular garment made from a high-performance microfibre fabric. As one user wrote: “Here is a simple product that works great! The tube is so thin that it can be worn under a helmet without affecting the helmet’s sizing. It is versatile enough to be used as a sweatband, an air filter for dusty conditions, an ear warmer, and after the ride, you can even hide your helmet hair with it! Great when it’s windy. We’ve made a habit of never travelling without our Buff”.

available in a myriad of designs carded for easy shop display quality in-store merchandising help a well-promoted product

at Expo come and discuss your needs - Hall B, Stand 100

all the winner has to do is write a snappy caption £100 worth of Buff onto theoffer scene below - or you may wish to guess what one of the riders was saying. There’s no need to identify the victims! e-mail your entry to: [email protected]

Buffera Ltd. telephone: 01707 852 244 e-mail: [email protected] January ’06 page 5 getting the motor to do what you want “Blue CDI Programmer is unique item on offer” Following negotiations at the Milan Show the Leonelli product collection is to be distributed in Britain by VE (UK) Ltd. Company boss Norrie Kerr says he is delighted that his company has been appointed the sole UK importer for the multi-facet range of ignition systems and components. Leonelli will complement the performance parts now stocked and distributed from VE’s Nottingham warehouse. This range is unique, in that you can actually purchase Leonelli’s Blue CDI Programmer. This has twenty map- pings installed and with room for more to a total of fifty mappings, also available is a software bundle, however the Blue CDI Programmer will be the unique item on offer. This links to a special Digital CDI that accepts by cable the mappings from the Blue CDI Programmer. This means you have options galore allowing machine settings which will suit a personal style of riding - or to suit the climate or weather conditions. You are able to setup the machine to suit any conditions, fast road use, off road use, wet conditions, dry conditions. There are flywheel and stator plate assem- blies, each designed exclusively by Leonelli. Leonell revolutionises how you use your ignition system On the flywheel/stators, you can buy the 1 - All flywheel/stator systems have “with lights” facility cheaper analogue version to start with and 2 - The basic analogue CDI adapts to the way you ride simply purchase the Digital CDI to move over 3 - The flywheel/Stator Assy can be upgraded to Digital with to the programmable digital system. Then you the purchase of the Digital Programmable CDI unit flywheel and stator are able to buy and use the Blue CDI Pro- 4 - The digital Programmable CDI can be re-programmed with plate assemblies are grammer to set the mapping on your machine the Leonelli CDI Programmer, via a supplied lead each designed to suit personal riding requirements. 5 - An optional Rev-Limiter switch are available exclusively by The range fits Two Stroke Scooters as fol- 6 - Software is available to download mappings to the Leonelli. lows :- Gilera early (with long wires) and late Programmable CDI via a PC or Laptop Begin with the 50cc machines (with short wires and connec- analogue version and tor plug), Gilera/ 125/180, Minarelli with Yamaha/Ducati ignitions fitted. Also machines from Gilera, MBK, then purchase the Aprilia, , Beta, Malaguti and others. Digital CDI to move Leonelli ignitions are also available for lightweight motorcycles with AM6 engines fitted - a huge selection of over to the machines that includes Motor Hispania, Rieju, Gilera, Aprilia, Yamaha, Peugeot, Malaguti, Husqvarna, Beta. There programmable digital are also systems for Derbi, Senda and GPR machines (EBE050 + EBS050). Ignitions are available with and without system. starter rings, as required, for all the above lightweight motorcycles. Contact VE (UK) on 0115 946 2991 for more details on this new performance product.

Prince Michael Road Safety Award DfT are the winners An award sponsored by the Motorcycle Industry Association has been presented to The Department for Transport as recognition of the DfT’s innovative package of measures creating safer environ- ments for motorcyclists and scooter riders. The Department for Transport was honoured with a prestigious Prince Michael Road Safety Award at their annual presentation Christmas dinner. The DfT campaign has contributed towards a greater understanding of ptw safety in a number of areas, and that includes traffic management which contributed to- wards an encouraging climate of casualty reduction in the UK during 2004. The package of initiatives included The Government Advisory Group on Motorcycles, National Motorcycle Strategy, and tv adverts such as “Perfect Day”, “Now You See Him, Now You Don’t”, plus ptw activity in the Think! Campaign. Craig Carey-Clinch MCI Director of Public Affairs said, “The MCI is delighted to be the sponsor of this award presented to a project that has adopted a broad range of innovative policies. The comprehensive package of don’t let the cold nip measures introduced by the DfT has helped to raise What is worn as the base layer makes awareness of motorcycle safety among riders and non- all the difference to how riders feel during a ride. riders which can only help to make motorcycling safer. The type of clothing that keeps people alive on “Across the UK the statistics have shown that the places like Everest is a good starting point - the number of motorcycle fatalities fell by 16% between 2004 illustrations here are from a collection of Sub Zero and 2003 and serious injuries also fell by 13% during kit, the same clothing that can be found being used the same period. This diverse and inventive campaign by people who climb to high places. will have contributed to the falling figures and demon- The Sub Zero product is well packaged and the strates that working together and using a broad spec- retailer can obtain good pos support to help the trum of activities can have an effect on road safety.” product sell-through. At Expo on Stand B65

look into this three of a kind to help you sell-in + the Xtra that makes the difference in brand awareness window of opportunity one contact name & number: Kate Spencer 0191 488 1947 www.tradeandindustry.net January ’06 page 6

the two day week-enders when Hitler’s bombers there’s a shop in Cambridge that doesn’t open on Saturday. flew to Cambridge the only place they hit was That’s not the only thing that’s different here, either the H. Drake premises - It was the Dutch company Sparta that alerted me to a rather user-friendly bicycle shop in luckily without any real the university town. Cambridge has a congested road network and the city ring road loops lasting damage around the conurbation where traffic restrictions are intended to improve conditions for the local population and to reduce congestion. It’s great for biking, this part of Britain that has been tagged Silicon Fen, all due to the local growth of high tech businesses. Sparta themselves are into the high tech world - which is why I was visiting H. Drake. This bike shop that goes back to 1920 yet has sights firmly beyond the marvels of what is now the computer age. More about Sparta Ion later. Laurie and Richard gave me a potted run-through of the Drake history and what kids love g drives them today. It’s a family business, with three generations in the store when I called. The main brands on display showed you ma a collection from Koga Miyata, Dawes, Raleigh, Sparta, Brompton and Dahon. These are all mainstream product for the bike fit t sort of trading pattern they like, with the Tom Archer - “I’d lik addition of the Oxford marque from which they discovered on a If he had his way the ne Eurobike trip, it stands at the heart of their held at Brighton. He’d target the big hire fleet. “We wanted the right brand families, friends and all the on for our style of trading and what Oxford attracted to this one-day provides is far better value than with the mean people got a good insigh regular UK brands” Laurie said. “They’d have lot of fun and wou People use their bikes every day in business. “We’d even sell them Cambridge, which is good for Drake’s too. That’d be something our r spares and servicing department, and the seem to manage nowadays”. customer profile is almost wholly from the Tom is a man with a sound vi professional classes - “who will pay £500 for their city bike and be a good customer. debate, and the bicycle trade esp The business has no interest in the race has seen the comings and goings and touring market - “there are good local secure of mind and intent as the shops who cater for that user group, so it normal working day Tom spends helps us all to get on with our separate dealers from a PCM desk, wher the pictures here show the H. Drake premises, mid-last century, overlaid with a colour image of the businesses and avoid trading conflicts”. that the company really knows th shop today. Left; In 1942, when Mary Drake was a service bay helper - she was just 13 years old My visit to H. Drake was to assess their buying a bike for the family, and h then. Above and below: Richard and Laurie organise and run the Cambridge retail business reaction to the electric bike market, which He puts it over this way: the ki has become something of a speciality with up the bike to make it easy to pla the shop. Originally it wasn’t that simple, “we spent a bit of time and energy checking what was right differences that make the next b for us” said Richard - who’d taken over the shop tour with me while Laurie set about finalising the fine than one that was bought a few m detail on a Brompton they’d sold. latest toy, the latest game - so se “When we saw how the Sparta Ion had sold through in Holland, then that did it for us. Dutch bike With a company like PCM behin shops are incredible places, and it was worth our time to go check how things were done.” The many sales teams can only have Sparta Ion was first mentioned in Bicycle Trade & Industry in October 2004 - a single speed version, way - “we are linked into what th no-rattles, easy to service and to ride. It had been spotted and ridden at the Ifma test-track. That means we can predict a tr Sparta developed the bike’s technical background in a way that leaves the electric components a faster. We then make sure we ha little out of sight. The basic concept for Ion sees the batteries concealed in the frame of the bicycle, and with the drive motor in the hub of the rear axle. When you look at the bike you realise they’ve demand that will go hand in hand made damn good use of the sweeping main frame, where battery access when needed, is at the heel of time talking to dealers about th of curve. The control unit is a sort of bicycle computer with advanced battery management system, the pictures here are fr the electronics are integrated into the motor. The advanced handlebar control-unit, with an LCD at PCM in Wickford - “s display, is a programmable system that can be input with ownership details for added security. Above all there is a claim for long motor supported cycling range, due to increased efficiency, and the motor automatically becomes a dynamo when the battery is empty, so that the lights always work, even when the battery is flat. Sparta Ion has all the looks and feel of a quality ride, with models that encompass the single speed mount through to multi-geared, city style machines that’d make good touring options as well. The illustrations here also show that the frame acts as the battery housing, with the rear wheel motor and diagnostic lead positioning set to make life easy for service and maintenance. January ’06 page 6 a great deal of passion. . the story of a man who has more than made his mark in the bicycle trade over the past 50 years or so There’s a lot in this book, it’s a work that demonstrates how dedication to an ideal will bring exceptional results when the principal character refuses to lay down or be diverted from the target. To have Bob Chicken as your subject for a book about the bicycle, bicycling, the sport and the business is to be almost swamped with riches of happenings and the happiness that have been a feature of biking Britain. The happiness of involvement with bicycling has been captured by author Graeme Fife, always with so much of the subject himself shining through as the indomitable force thrusting to lead the a poster with World champion reader further into understanding where and why it all took place. Bob Chicken’s strong faith, not overlooks a developing scene at the Penquin & only in himself but in those he will trust over so many years of business, allies to a family Fishbowl. Robert Chicken is entertaining guests. involvement that today’s trade practitioners will recognise as being a little bit special. There are related here, very many instances that explain how business links developed across the UK bike trade and into continental Europe. How great names of trade and industry emerged, expanded, collapsed and would almost be forgotten but for their inclusion here in what is a very readable book - Bob Chicken - a passion for the bicycle. Those who supped there will always remember the Penguin & Fishbowl, a most favourite games, so watering hole, sadly no longer there to be frequented. Then there is the revelation that on the expansive plant of manufacturer Raleigh, there were once seven categories of locked latrines, ake the obviously those for smart-arse bosses being more marbled than those of the people doing the work. It’s a part of British history that Sturmey Archer was sold for little more than what would have been beer money for a Nottingham miner’s night at the club. Both are now memories. he game Because Graeme Fife has produced what will be read in future years as a historical or reference work, it’s a shame his editor a race team launched - Condor-Sachs ke a Brighton show” had not realised Brookes saddles were never made by master team riders, with Bob Chicken, Cedric Chicken, ext big bike show would be craftsment in Birmingham. Nor was Claude Butler a famed and Monty and Grant Young framebuilder. None of that can be the fault of Bob Chicken, e London to Brighton riders, their below: Bob Chicken with Sachs-Huret sales who opened his personal diaries to the advantage of all the nlookers and followers who are personnel and buyers from the Falcon operation people who will take this book from shelves in future years g festival. For Tom Archer that’d and see how passion can help drive those with the will to ht into what cycling was about. make something work. uld see the nice side of the our In this book about , the business and riders, the m the idea of of buying a bike, final lines of text read: “...ultimately some people are born regular crop of exhibitions don’t with sprinters legs and others are mountain climbers”. In business people are born to succeed or will fail, and with iew on most things you’d care to this book we know how the palmares of Bob Chicken pecially. He is a real stalwart who reads - and one word will do nicely, thanks - winner. Peter Lumley s of an industry that is nowhere as the pictures here are from e company he now serves. On a the Peter Lumley.KSA archives most of his time talking bikes to Individual copies cost £15, which includes p&p. For the trade, bookshops and other retail outlets, there is a discount on quantity orders. e he’s backed by the knowledge the book & To get information on stocking or distributing this book, email: [email protected]. he way the consumer goes about You may also telephone Mark Tassell on 020 8886 9028 (9am to 5pm- UK office hours) he can react to the need. how to get it ds love to play games, so you set ay with, and bring in all those little blast from the past at Milan’s motorcycle show bike look just a bit more exciting Classie Chassis - once they were Lambretta and Vespa main agents months back. Kids love to have the Both out of Essex, where once they met regularly, yet never since 1969. Coming face ell them the latest bike. to face on an aisle at the Milan show, in unison the greeting was “blimey, you’re still around!” nd that idea, it’s the reality that so Today, Roy Cary runs Classie Chassis - in those early days it was Roy of Hornchurch, writes the other guy - on their wish-list. Tom puts it this Peter Lumley. His business is trading from the same shop, and has the same Hornchurch telephone number - e public is asking for and buying. with digits added at the front as a mark of technological progress. Nowadays the business keeps him tanned and end will develop slowly, possibly fit, happy and healthy. In the run-up to 1970 it was scooter sport sponsorship that brought us together, with the ave the stock to satisfy the dealer opportunity to Royspeed-hurtle around tracks such as Snetterton and Brands Hatch, Lydden and Cadwell Park. with that new trend. I spend a lot The only ever colour front cover of my Scootering & Lightweights magazine depicted the usual suspects grabbing a bird to make up for their lack in looks, playing to the gallery and the photographer on Hornchurch High Street. hat very thing”. Classie Chassis are specialists in petrol and electric ride on from a conference table vehicles, Roy Cary was on a product trawl in Milan when we met, so you want a bike, sir?” and will be adding some very good new lines in the Spring. The 24 volt Vespa look-alike will be one of the new products, which are just now going into production, so they’ll be a while coming. “We build up and check everything we sell from the shop” Roy Cary pictured in Milan. below: he told us - “selling things in a box is great for speed an advertisement from April 1969 before Christmas. But once the customer has made a mess of clipping something together wrong then you have a bundle of trouble come the New Year” With a liking for and sandy places he doesn’t want that distraction. To see what he’s been selling lately take a peek at www.classiechassis.co.uk

left: magazine front cover, shot outside the Royspeed shop in 1969. right: something for the shop to sell come late spring January ’06 page 8 landowners encouraged to invite you The Government proposes to spend £1.2 m encouraging landowners to voluntarily dedicate land for public access. According to Rural Affairs Minister Jim Knight such projects would greatly benefit countryside users such as cyclists. Raising awareness amongst landowners of the benefits of per- mitting access to their land is part of the scheme put forward by the Department for The Environment, Food and Rural Affairs (DEFRA), with a research project looking at ways to see private land opened up on a national and regional level. Welcoming the plan, CTC Off- Road Campaigner Richard George reckons the proposals are great news for off-road riders and moun- tain bikers - “encouraging landown- ers to open up the countryside can only lead to more places to cycle, and we encourage our members and all cyclists to take advantage of these measures by working with local landowners to ensure that we get the best possible outcome. The Government has now set the ball rolling: it is up to us to make the most of it!”

Pell & Parker Ltd KESTREL ENGINEERING ispo winner SMX is the ideal alternative WHOLESALERS TO for all bikers in the winter. The THE CYCLE TRADE * Cycle Repair Stands * mountain-biker, BMX or FMX fan can all ride the slopes, with the distributors of new cycles from SMX that looks like a tricycle, but * Wheel Truing Stands * has three stable short skis instead of wheels and a very stable, high- * Cycle Display Equipment * tech look. Riders will find turns and tricks are no problem thanks to the flex- * Slat Wall Fittings * ible frame, and you can stop faster TRIKES - UNICYCLES - TAG-A-LONGS than with a snowboard - according Wheels - Rims - Tyres - Tubes - Locks - Saddles - Mudguards - Lights - Chains Chainsets - Pumps - Lubcricants - Helmets - Pedals and much more * Cycle Parking Stands * to the manufacturer. The designers MANGO CRUD PYRAMID WELDTITE also made certain it can be used KESTREL ENGINEERING on ski lifts, so no problems to get phone us on up mountains conveniently. If you Units 9-11 Dartmouth Buildings, are thrown off the saddle during 01733 810 553 or 01733 810 554 Fort Fareham Business Park, manoeuvers, you need not say fax 01733 810 540 Fareham, Hants PO14 1AH phone: 01329 233 443 fax: 01329 284 148 goodbye forever to your SMX, be- cause the device stops close to the Thorney Road, Milking Nook, Newborough, Peterborough, PE6 7PJ e-mail: [email protected] crash spot. www.northlegion.com January ’06 page 9

Cape Wrath is as far north as you can go on the mainland, a truly remote part of Scotland that gave the name to a bike. The idea came from the South London based more on the range with Holdsworthy people, who then owned the brand. The idea was to take all the most expensive parts that could be found and turn a Reynolds 531 touring frame into a Cape Wrath debuts feature-grabbing trip. They later admitted that the “Limited Edition” status, complete with There’s an enlarged and enhanced numbered certificate and other paperwork, was a one-off that was probably not going to range of 2006 models enjoying a rolling release be repeated. This was all a pr man’s dream, set to grab headlines. “One Cape Wrath and that’s your lot, folks”. Strange how things turn out, you’ll agree. from Brigg based Falcon Cycles. Just to set the scene further - you are on the Kyle of Durness, the scenery is sheer Some dealers will already have seen a local magnificence - hereabouts the heather clad moorland is alive with wildlife, rivers teem display - the company has been around the with fish and the rugged mountains rise from glens gouged out during the last ice-age. country to update the message from Claud Across the little ferry and to the northwest lies Cape Wrath, reached after a 14 mile trip Butler, Shogun, Optima and Falcon. across rugged landscape on a single-track strip of tarmac that finishes in front of the Prime slot is taken by the Claud Butler Cape lighthouse. Cape Wrath is all cliff top where the wind howls upward off the rocks and Wrath Carbon - which has a £950 price tag. seabirds ride the airflow. The seascape outwards from land will fascinate - if you can see it, as the wind streams tears from your eyes. There are two more from this stable - the Double Years before this publicity ride the Cape Wrath Fellowship was founded, the publishers Disc sells at £500 and the Cape Wrath at £400. at Cycling magazine sponsored the listing and authenticated rides brought the reward of Optimas are the entry level bike, with Falcons a numbered certificate. Authentification was easy in the year we reached the lighthouse from £100 to £200. - it was still manned. That was 1979 - nowadays people don’t get to light the lanterns.

Cape Wrath Cape Wrath Double Disc Cape Wrath Carbon

Farewell in February 2007 Friedrichshafen Messe boss Rolf Mohne to take early retirement CEO successor arranged in good time: Klaus Wellmann to be the new CEO Advansa Overall Winner: North Legion SMX After 25 years in the trade fair business, it certainly wasn’t an easy decision for Rolf Mohne, CEO of Riders will find turns and tricks are no problem thanks to the flexible Messe Friedrichshafen. In August 2006 he will have been in the trade fair business for 25 years and in frame on the SMX, and you can stop faster than with a snowboard - February 2007 he will celebrate his 60th birthday. He will then take early retirement. At the end of October he according to the manufacturer. STORY ON FACING PAGE asked the Chairman of the Supervisory Board to arrange for a successor, and the Board managed this in the last few days. Klaus Wellmann is to be the new CEO of Messe Friedrichshafen. The 41 year-old business management graduate and trade fair expert gained his experience at the KoelnMesse and will take office at Lake Constance in April 2006. The contract was signed on December 7, 2005. The unanimous decision made by the Board in extremely capable, efficient and motivated team. the last few days has set the managerial course in In the past 25 years Rolf Mohne certainly played a good time. “After all we want to have a smooth tran- decisive and formative role in the history of Messe sition”, said Rolf Mohne. The new man will be fol- Friedrichshafen. Back in 1981 he joined the team and lowing directly in his predecessor’s footsteps and, took command of the Interboot as Project Manager. as successor, he will take on assignments in the With the international trade fairs Eurobike and operational business with international trade fairs OutDoor Rolf Mohne was the driving force that and national exhibitions such as OutDoor and brought the big wide world of trade fairs to Lake Eurobike. Constance. He was responsible for getting the three The Messe Friedrichshafen will continue to work top-class fair events on target for success and, as on the principle of a “Second Set of Eyes”: Jürgen Project Manager, he ensured that the three major Schmid, the CEO, will still be responsible for new events have since become the economic pillars of business and guest events, as well as the sectors the company. Finance, Controlling and IT. “Klaus Wellmann is a With these trade fairs Messe Friedrichshafen is so- very good choice,” said Josef Büchelmeier, the Lord to-speak a player in the “European Trade Fair Cham- Mayor of the City of Friedrichshafen and Chairman pions’ League”. Always in a decisive position and of the Supervisory Board of the Messe. “Our new CEO since 2001, Rolf Mohne created the strategic Ispo Accessories Award man fits in splendidly on both a professional and requirements and the economic basis for the reloca- personal level, and as head of the team he has tion of the Messe. The new exhibition centre, which Tubeline from excellent leadership qualities.” was inaugurated in July 2002, gave the company in The idea of taking old materials and giving them life In international trade fair business Klaus its 56 years’ of existence the decisive impulse and with a new design has been around for quite a while - now Wellmann has a good reputation as a true and ex- boost in turnover. perienced professional. As long-standing manager bicycle tubes are in on the act. of the sector “House, Garden & Leisure” at Tubeline makes stylish bags using old bicycle tubes, the KoelnMesse he was, amongst other things, also re- products range includes ladies’ handbags to carrier bags and sponsible for the IFMA International Bicycle Trade laptop bags, it will certainly be expanded, too. Show. There is also the opportunity for those wanting to have a This smooth transition is exactly what CEO Rolf small souvenir from their favourite cycling pro team or rider - on Mohne wanted. “The decision in Klaus Wellmann’s you may e-mail us to get further info on product & services or to request, bags are made from tyres, which the pros used during favour means we have good prospects for locate a product that’s [email protected] their races. Friedrichshafen.” With this in mind, in a good year log on to www.tubeline.de the captain will be able to leave the ship with a clear conscience. He’s not only leaving behind an excel- lent market position for his trade fairs, but also an January ’06 page 10 plenty of grip from these people a lot of kit with It all happens at Core Bike for ODI, the designers and makers of the innovative Lock-On grip system. pure pedigree They will premier seven new non lock-on grip models plus their new super hot performance grip accessory... alloy Since being founded, Silverfish end caps for ODI lock-on grips. UK has been all about supplying bikes Cush is a new super comfort Dual Ply grip with durable closed ends that can be ridden in comfort without and products that can be ridden to the gloves. This item is available in a version for MTB - 127mm no flange in Black, Blue, Grey or Red, rro £8.99 pr. edge, made for those who like to ride 24 Then there is a set for BMX - 143mm with flange in Black, Blue, Grey or Red. Illustrated here, they sell at the hour enduros or nail 24 foot drop offs. same price - £8.99. ODI also show their Subliminal, a new lightweight single ply grip which features thousands Everything they supply is used by the of mini fingers that collapse when gripped to provide excellent shock average weekend rider and even the absorption. They also world’s best racers, the extensive testing cleverly hide the sub- on Canada’s North Shore is the seal on liminal logo. Available these best-for products. in MTB - 127mm, no flange in black and selling at £8.99 pr. The New to the Silverfish stable comes e13’s BMX version is for 143mm ‘bars with the flange in Black. RRP frame brand Evil Bikes, ready to charge £8.99 pr. the singletrack or take on favorite trails. O-Grips are in new single ply, with the grip combining the soft E13 also brings the World DH Champion’s feel and excellent shock absorption of a collapsible rib pattern with chain device to the marketplace the LG-1. the exceptional traction of a waffle pattern. For MTB, 127mm no Core Bike will also see the long awaited flange in black, selling at £8.99 pr. For BMX, 143mm with flange in arrival of the Cove Sanchez dirt jump black. RRP £8.99 pr. frame and Shocker DH rig. Cove have The new ultra narrow feel P.O.W. BMX grip is a su- also found the time to tweak the every per light performance BMX grip. The P.O.W. grip fea- popular Stiffee, Hustler, Hummer and tures a slim raised chainlink pattern that provides a Handjob frames while they were at the textured surface for excellent traction. Selling for £8.99 drawing board. Also not content with sit- for BMX, 143mm with flange in black. RRP £8.99pr. ting still Rocky Mountain have upped the Then there are the ODI Lock-On End Caps The all All Mountain bar with the new Slayer sus- new aluminum end caps are the perfect complement pension platform. Offering six inches of to any Lock-On Grip System grips. Designed to snap travel here’s a bike which likes the ups and onto your grips in place of the outer Lock Jaw Clamp. loves the downs. They’ve also increased Available in Black, to sell at £12.99 pr. the capabilities of the ETSX range by in- All these ODI products are available from Ison creasing the travel to an enduro friendly 5 Distribution. inches whilst also tweaking the freeriders Tel: 01223 213800. www.ison-distribution.com Switch to make it even more appealing. see them at CoreBike. SDG’s highly adjustable and lightweight I-Beam saddles and seatposts system and hotting up the parts pace the Bel-Air railed saddles now come with even more colour and print options. Whilst Core Bike is at the West Bromwich Park Inn, opening the original North Shore components Sunday January 22, through to Tuesday 24. The ten suppliers will manufacturer Raceface has entered the be exhibiting around 100 brands. chain device market with the Diabolus www.corebike.co.uk guide and a new Atlas All Mountain bar to meet the longer travelled fork riders on the trail without sacrificing strength. They have also taken the superior X-Type system to the road market with the introduction of the Cadence road cranks . see them all at CoreBike

THIS COLLECTION IS BEING EXPANDED DUE TO POPULAR DEMAND

PROFESSIONAL CRANK and FREEWHEEL REMOVERS with HANDLES

CASSETTE REMOVERS

BOTTOM BRACKET TOOLS

Y WRENCHES

CHAIN RIVET EXTRACTOR

CABLE CUTTERS

T HANDLE ALLEN KEYS inc 8mm

BALL END ALLEN KEYS

FOLDING TOOLS

COMPREHENSIVE TOOLKITS

and much more! for tools think for more Information contact your local Perfect for all dealers - to help with merchandising a wholesaler or call universal P.O.S. Header sign will also be available Bryan at Dillglove 0121 354 4127 EXCLUSIVE DISTRIBUTOR The KSA Partnership, 97 Front Street, WHICKHAM, Tyne & Wear NE16 4JL PUBLISHER’S NOTICE office phone: 0191 488 1947 e.mail: [email protected] internet: www.tradeandindustry.net the KSA net advertisements & administration: Kate Spencer e.mail: [email protected] news of changes to make your job publisher & editor: Peter Lumley e.mail: [email protected] easier - and for us, too! You’ve heard it, time and again - when it’s not broken then don’t try to mend it. People lead by example tell us we look far from having a broken dream, Looking at the 2006 diary I and we regularly hear the sentiment that the Trade see the away days gathering lots & Industry journals are doing things in a way that of momentum. A pity, but most don’t satisfies both the readership base and our Clients, offer the full-blown event like they so what is there to mend? have in the rest of Europe - these UK That doesn’t mean we will sit back and simply continue in the same way that have taken us 26 versions are mostly the hedge-your-bets affair, reached down the years or so down the road since our first issues. corridor of a hotel or sports centre, a somewhat scrooge type of And what we have done over the past few weeks thing that ought really be avoided, at least for dignity. Chicken join the Core is less a mending job - it’s a tweaking that will But there is one place where people look after customers - in event in Birmingham help smooth the operation, for you and for us. January at Stoneleigh Park there’s a Trade event that has got it You’ll find it easier to e-mail us, the Among new suppporters for Core Bike are Chicken right, demonstrating the way all retailers deserve to be treated. package to your Inbox will be tidier - and & Sons, who join to show at the West Bromwich Park Here in the halls, the powered two-wheeler trade puts on the Inn. They’ll bring a pretty full complement of quality we’ve a new trick or two on our website parts and accessories as well as demonstrating the that’ll confirm the message. type of event that the bicycle business once enjoyed, but then depth of their Tifosi range of frames and complete The changes are all in our electronic profile - destroyed. In the other trade sector we service as publishers, the machines. Expect the Mavic knowledge-tree to flower in time we will close down the original address of outdoor trade is almost as guilty, so they should take notice, too. with an abundance of information, too. KSA Partnership - so please amend your address Without involving the achilles heel of inviting the public to a book. Now we have established the pdf version Of course, keeping the kit safe is another thing for trade exhibition, is it really beyond imagination that UK retailers riders and the contribution of Datatag for bicycles and of Trade & Industry as a meaningful alternative to will put one cross on the 2007 wallchart and then go sample their expensive bolt-ons comes with their multi-layer ap- the printed copies, there are some small changes proach to identification that makes life difficult for even to the way we organise the website and archive. industry wares as they do in Continental Europe? There’s a year professional thieves! The kit is simple to fit and in- In the main, Trade & Industry will simply get on to plan it, folks - so let’s start work today. cludes both visible and hidden identifiers including a with the job in hand - and the new leads will help I reckon January 15 to 17 at Stoneleigh is the time when the Datatag transponder that gives your bike a unique you get the full benefit of the KSA publications. bicycle industry’s leaders - and those in outdoors, too - should electronic finger print. It sells for £25 or so. The Datatag system offers the premier identifiers logging on to the website is easier, get off their butts and go sample the buzz of a trade generating combined with probably the most sophisticated data- it’s all the one word, no spaces, from our title: awareness among customers. Simply go to look at the style and base ever devised. Equally importantly Datatag works www.tradeandindustry.net the presentation, see how Motorcycle Trade Expo gives retailers with the Police to back up the product and provides office e-mail addresses change - the opportunity to view and range a shopfull of product to keep free scanning equipment, database access on a 24/7 for advertisements & administration: consumers happy through the year. Then make it happen. basis as well as technical training. The new M-Tech corded computer range is now in [email protected] Peter Lumley editor stock - picture at top of this column. Blister packed it for all editorial matters: comes in 5,7 or 9 function option. The M Tech 5 sells [email protected] at £10.99; M Tech 7 for £14.50 and the M Tech 9 crossing the counter in exchange for £17.99. longest running trade journal for the dedicated to urban transport topics The smart kit from that is the new CT compact sector, launched over twenty six years and to developing awareness of lightweight Veloce and the Centaur chainsets are in stock at the ago as the first UK bicycles-only Trade magazine. powered two wheelers & trikes Chicken warehouse now. Very affordable with a 110pcd for easy exchange of ring combinations. Campagnolo’s 2006 model wheels are starting to come online including the new Silver Vento budget wheelset which looks stunning and doesn’t break the Outdoor Trade & Industry derives successful business builder for both the Supplier bank for the rider. from the original outdoor business magazine and the Retailer. Used to exploit existing Camping & Outdoor Leisure Trader synergies across the sectors From KMC the new SL 235gm chain (below) is now ready for shipping. Slotted and pinned,it is available in Gold or Silver, 10 or 9 speed versions, its fully com- Jeden Monat fuer den ganzen distribuido mensualmente por correo patible with Shimano or Campagnolo and is reckoned britischen Markt erhaeltich. Fuer a todos los interesados en el Hersteller. Fuer Lieferanten. Fuer mercado Britanico: fabricantes, to work wonderfully on either system. The 9 Speed Haendler. Fuer Verkaeufer agentes, distribuidores y tienda Silver has a SRP of £39.99; 9 Speed Gold - SRP expédié mensuellement par courrier £44.50; 10 Speed Silver SRP £44.99; 10 Speed Gold distribuito ogni mese all'intero à tous les intervenants du marché above: Outdoor Trade & Industry, one of the three mercato britannico. Ai fabbricanti. SRP £43.50 britannique: fabriquants, agents, contact the Chicken sales office on 01582 872202 KSA journals. below: when two sector interests are Ai distributori. Agli agenti. distributeurs, magasins. combined the issue is pubished as Trade & Industry Xtra, identified with the front page in full colour livery publications schedule KSA journals are published each month. Editorial pages close in the last week of the month prior to issue date - and the early bird is most likely to catch the worm. A comprehensive Media Pack covers full information to help businesses generate Trade and the publisher will be pleased to help you achieve broad coverage and market awareness.

You can now get you own personal copy direct to your e-mail Inbox e-mail your company address to: [email protected]

copyright for some material appearing in this issue or on the company website may not be vested in KSA. It is advisable to request permission to copy, broadcast or hold in any form of retrieval system, any works from these journals. The infringement of copyright is unlawful and prosecution may follow.

© KSA 2006

This feature is from the middle of the printed issue - pages 6 & 7. It is repeated here becauses technical considerations in producing the pdf version composite issue for January 2006 have altered the original printed style and presentation of the item. the next issues- Clients & Suppliers are reminded that our next issue is already under starting orders. Materials to help us build the issue should be sent as early as they are ready, to the editors desk: kids love games, so [email protected] you make the

to book advertisements or to bike fit the game Tom Archer - “I’d like a Brighton show” request further information on the If he had his way the next big bike show would be KSA journals please contact held at Brighton. He’d target the London to Brighton riders, their families, friends and all the onlookers and followers who are Kate Spencer - attracted to this one-day cycling festival. For Tom Archer that’d mean people got a good insight into what cycling was about. [email protected] “They’d have lot of fun and would see the nice side of the our 01 91 488 1947 business. “We’d even sell them the idea of of buying a bike, too. That’d be something our regular crop of exhibitions don’t seem to manage nowadays”. Tom is a man with a sound view on most things you’d care to debate, and the bicycle trade especially. He is a real stalwart who has seen the comings and goings of an industry that is nowhere as secure of mind and intent as the company he now serves. On a three of a kind that normal working day Tom spends most of his time talking bikes to dealers from a PCM desk, where he’s backed by the knowledge help Trade sell-in that the company really knows the way the consumer goes about & brand awareness buying a bike for the family, and he can react to the need. He puts it over this way: the kids love to play games, so you set up the bike to make it easy to play with, and bring in all those little differences that make the next bike look just a bit more exciting than one that was bought a few months back. Kids love to have the latest toy, the latest game - so sell them the latest bike. With a company like PCM behind that idea, it’s the reality that so many sales teams can only have on their wish-list. Tom puts it this way - “we are linked into what the public is asking for and buying. That means we can predict a trend will develop slowly, possibly faster. We then make sure we have the stock to satisfy the dealer demand that will go hand in hand with that new trend. I spend a lot of time talking to dealers about that very thing”. plus the unique & additional the pictures here are from a conference table at PCM in Wickford - “so you want a bike, sir?”

a note from the publisher why Xtra? When KSA produce a Trade journal it is to bring together market intelligence that will put people in danger of doing business. We have a Bicycle title, one for Outdoors and another for Scooters and lightweight urban transport. A long time ago we found that mixing Trade specifics alongside the credible alternatives gave readers the chance to broaden product awareness and open up the new market opportunities. That’s what this composite Xtra is about.