Post-Event Report

Home , Jon Ridgeon, LEN, PGL (company), Swimrun, World Curling Federation, World Lacrosse

THE BIG RESTART: RECOVERY WITH A PURPOSE FOR THE DIGITAL AGE POST-EVENT REPORT

8-9 December 2020

Hosted online from Glasgow, Scotland

The Largest Meeting of Cities and Sports, Business and Cultural Events

THANK YOU

2020 has been an unprecedented year for Host City, for the events industry and indeed for humanity. We are all innovating to survive, adapt and develop. In this context, we cannot express highly enough our gratitude to Paul Bush OBE and his team at EventScotland, Dr. Bridget McConnell CBE and Glasgow Life and Aileen Crawford at Glasgow Convention Bureau for their continued support this year.

It has been an incredible privilege to provide a virtual platform, via Glasgow, Scotland, for 100 of the most influential and engaging speakers from the world’s greatest sports, business and cultural events and host cities to reach a live global audience of 814.

While at times this year it seemed the conference theme “The Big Restart” might be premature, Host City 2020 came at a time of hope, with the majority of delegates saying they expected the events industry to return to “normal” by 2022.

But what will the comeback look like, in a world that has transformed seemingly overnight? It was a joy to hear a highly diverse line up of speakers discussing what “Recovery with a Purpose for the Digital Age” means to them, with digitalisation, the environment, Black Lives Matter, diversity and inclusion all taking pride of place on this year’s agenda. Young and old, black and white, male and female were all well represented and we thank you all.

We particularly thank Sir Craig Reedie GBE, who has been kind enough to attend every Host City since its launch in 2014. We’d also like to thank our Gold Sponsors: AIPH and Orange Sports Forum; and our Silver Sponsors: Aggreko, Cannes Convention Bureau, DB Schenker, the Department for International Trade, Foamhand, SailGP and Super League Triathlon.

We also thank all our other partners, including World Athletics, Come Play in Florida, Wonderful Copenhagen, Sport Event Denmark, the Global Esports Federation, AEG Europe, the Association of Global Event Suppliers (AGES), the International Association of Convention Centres (AIPC), the International Association of Event Hosts, and media partners Access All Areas, Around the Rings, fcbusiness, MEI, Mondo Stadia, Score & Change and SportBusiness,

While most participants in Host City 2020 were physically at home on 8-9 December, in spirit we were all in Glasgow, Scotland. We very much look forward to bringing the Host City community together again there, following Glasgow’s hosting of the COP26 UN Climate Change Conference next year.

Sincerely,

Ben Avison Conference Director Cavendish Group Event Industry Rises to COVID Challenges and Eyes Recovery in 2021

Host City 2020 was full of fascinating insights and debate about the state of the events sector, this year held against the backdrop of coronavirus and its ongoing impacts across the industry

A virtual conference for the first time, the and ambitious along with seeking logical Al Hashimy said the 1 October 2021 Expo conference shed fresh light on how rights pragmatic solutions that are evidence may be the first mega-event to take place holders and organising committees are based.” in the wake of the global pandemic. adapting to the fallout from the COVID-19 McConnell spoke about the need for Commenting on the resilience of Dubai, outbreak, both in the UK and globally. event organisers to remain ambitious, she said the Expo was the product of Host City highlighted how event bolster strategic partnerships and focus extensive international cooperation – and organisers have put the health and safety on innovation and citizen engagement to even at the height of the pandemic “work of athletes, spectators and staff at the deliver their visions. continued apace with its partners”. heart of their plans to reopen for business. Keynote addresses were given by Across two days, 814 delegates tuned Sir Craig Reedie, a member of the Hosting in the Digital, Post-COVID Era in to listen to the 100-plus speakers at the International Olympic Committee, Paul Foster, COO of the Global Esports largest annual meeting of cities and sports, Etienne Thobois, CEO of the Paris 2024 Federation, talked about the importance business and cultural events. The focus of Organising Committee for the Olympic of connecting with gaming audiences, debate was the “The Big Restart”, and they and Paralympic Games and H.E. Reem athletes and the communities in a evaluated how event stakeholders could Al Hashimy, UAE Minister of State for sustainable and dynamic way. The huge bring about “Recovery with a Purpose for International Cooperation and Director growth of Esports, which has triggered the Digital Age”. General of Expo 2020 Dubai. plans to stage the first Global Esports The conference opened with speeches Thobois said COVID-19 had forced Games in December 2021, was an from Host City’s supporting partners, Paul Paris 2024 to “review our priorities and opportunity for host cities “to think about Bush, Director of Events at VisitScotland, adapt our planning… but our vision has not how we consume entertainment”. and Bridget McConnell, Chief Executive of changed”. There was a renewed focus on Despite the postponement of the Tokyo Glasgow Life. promoting sports participation, using sport Olympics to next summer, Reedie said Bush sounded an optimistic note despite as a tool to change society and showing the IOC was confident in Japan delivering the difficulties being experienced by the through a major public engagement and getting crowds back to sport. He was events industry due to coronavirus. He program that “everyone can play a role”. encouraged that Japan was now bringing said the next few years may be challenging Expo 2020 Dubai was scheduled to be spectators into baseball and football for everyone: “We as an industry will one of this year’s biggest international matches. have to be even more focused, brave events before it fell victim to COVID-19. The theme of adaptability surfaced again We as an industry will have to be even more focused, brave and ambitious along with seeking logical pragmatic solutions that are " evidence based Paul Bush OBE, Director of Events, VisitScotland and conference chair

and again in conference panels related to Producers, spoke in a session titled He said it was “far from easy and only the repercussions of COVID-2019. ‘Aligning event strategies with green city possible due to strict COVID protocols”. Paris 2024’s Thobois said the biggest plans’. He said global horticultural expos World Athletics had to “to take back shift for Olympic organisers was “provide a great opportunity to showcase control of the competition environment”. integrating new hires into the team while green innovation and to set the scene Ridgeon praised the “strong cooperation adopting a working from home philosophy for the development of a city into the and can-do attitude” of the Polish during the pandemic. But he said Games future”. They also provided huge economic government, local organising committee preparations were “very much on time benefits and stimulated environmental and and city of Gdynia. and on target into terms of planning” sustainable best practices. Although there were increased costs with construction on a limited number of in holding the World Half Marathon amid projects due to start in early 2021. Industry Eyes Revival and Stability in the pandemic, coupled with significantly Ian Reid, CEO of the Birmingham 2022 2021 reduced income streams, it was deemed Commonwealth Games, said the shake-up On day two, there was plenty of optimism a major success. Ridgeon said athletics’ of the 2022 events calendar to incorporate expressed by speakers about a strong governing body was now better placed to the rescheduled world and European recovery next year. upscale its COVID protocols and improve athletics championships in Oregon and Rights holders, organising committees, them for bigger events in 2021. Munich respectively, together with the facility managers and suppliers discussed Tatsuo Ogura, Director of International 2022 UEFA Women's Championship, was how they’ve used the unprecedented Communications for the Tokyo Organising one challenge. Abandoning plans for one pause in event staging due to COVID-19 Committee of the Olympic and Paralympic athletes’ village in favour of a multiple to rethink business models and strategies. Games, gave an update on how organisers village model was another, a decision Joe Ryan, Head of Health and Safety at are preparing to stage COVID-safe Games which “has de-risked the project”. the Birmingham 2022 Games, talked about next summer. He said athletes were front A panel discussion on the Black Lives how organisers were well-positioned and centre of plans and the Olympics Matter movement evaluated whether it to react quickly to new public health “provides a symbol of hope, resilience and was prompting the sports, business and messaging from government and changes the power of humanity working as one”. cultural events industries to change for the better. Densign White, Chair of Sporting Equals and CEO of the International Mixed Martial Arts Federation, said BLM had made Events will return… we just don’t know people more aware about institutional racism. But he raised concerns about the " when, how and what shape they will be ongoing lack of diversity in ethnic minority Paul Bush OBE, Director of Events, VisitScotland and conference chair representation in the leadership of sport at board level and in coaching: “There’s a lot of talk but the needle has hardly moved in terms of those numbers.” in policy to bring people back to work in Another topic of discussion was the In a session on inclusion and diversity in the office and accelerate preparations: convergence of digital and real-world the boardroom and playing field, Baroness “We need to monitor those and implement events. It brought examples from Super Tanni Grey-Thompson, winner of 16 change where we need to and be very League Triathlon and golf’s European Tour Paralympic medals in a glittering career, reactive.” about how they have innovated to stage said sports bodies needed to listen to the Michelle Hooper, Tournament Director virtual sports for elite athletes as they lived experience of disabled people and of Rugby World Cup New Zealand 2021, look to learn lessons from the Esports include more of them in coaching and said the event organisation had benefited community and integrate VR and AR into administrator roles. from the government going “hard and early event strategies. Saoud Al Ansari, Precinct Director to stop COVID coming in at the border”. And in a session led by Katie Traxton, of Al Thumama Stadium, Competition John Langford, Chief Operating Chief Communications Officer of Formula Venues, Qatar 2022 Supreme Committee Officer of AEG Europe, which operates E, four young ‘Gen Zers’ explained the for Delivery & Legacy, gave an update multipurpose venues such as The O2 importance of social media channels in about progress across the project. Three Arena in London and Staples Center their lives and how they engage and share of the eight host stadiums are finished. All in Los Angeles, said the sports and content with friends. It offered some eye- venues in the compact host city plan are entertainment giant had worked hard on opening comments for the events industry within 75km distance, a “strong advantage health and safety plans to prepare for a about how young people connect with for players and the fans,” Al Ansari said. full re-opening of COVID-secure venues. each other in 2020. ‘How major events are contributing But there were uncertainties over “what Wrapping up Host City 2020, Bush of to environmental goals’ was a thought- the future will look like” in terms of ticket VisitScotland said the level of conference provoking panel. Georgina Grenon, demand, the economy and how existing discussions was “phenomenal”. He was Director of Environmental Excellence business models might have to change. encouraged to hear that across the for Paris 2024, said the environment Jon Ridgeon, CEO of World Athletics, industry events executives are planning was a focus in early concepts of Games presented a fascinating case study on smartly to prepare for business returning, preparations. It had guided decisions how track and field’s governing body but summed up the uncertainties, “we just including a sustainable procurement had successfully staged the World Half don’t know when, how and what shape strategy and throughout the supply chain. Marathon championships in Gdynia, they will be”. Tim Briercliffe, Secretary General of the Poland, in October. It had been postponed International Association of Horticultural from March. Event Polls Here's what the event professionals think...

The 150th Open, St Andrews, 10-17th July, 2022

Witness history being made and be part of legends old and new.

Our four unique packages - Champions, Engravers, Clubmakers and Scorers - let you savour every moment in relaxed and spacious surroundings. With all the expertise and attention to your comfort and safety you’d expect from golf’s original Championship. All from only £250 +VAT per day.

Origins Hospitality at The 150th Open. Everything has led to this.

To book, visit www.TheOpen.com/Hospitality2022 A GLOBAL MEETING PLACE

HOST CITY 2020 IN NUMBERS

814 100 21 29 ATTENDEES SPEAKERS SPONSORS & PARTNERS CONTENT SESSIONS

83% RATED THE EVENT "EXCELLENT" OR "GOOD" 85% LIKELY TO ATTEND THE EVENT AGAIN 88% WOULD RECOMMEND HOST CITY TO OTHERS

60 COUNTRIES REPRESENTED AT HOST CITY 2020

TOP 10 COUNTRIES

The 150th Open, St Andrews, 10-17th July, 2022

Witness history being made and be part of legends old and new.

COMPANY ACTIVITY

Origins Hospitality at The 150th Open. Everything has led to this.

25% Suppliers 23% Event Owners To book, visit www.TheOpen.com/Hospitality2022 22% Cities / Destinations 13% LOCs / NOCs 10% Venues 7% Media 65% Sports Events | 22% Cultural Events | 14% Business Events GLASGOW LIFE DPS

The city has won numerous accolades, including being crowned the world’s leading Festival and Events Destination in 2019 and being recognised as one of the world’s top five Ultimate Sports Cities.

With our world class infrastructure and proven track record in staging global events such as the Commonwealth Games in 2014, and the inaugural European Championships in 2018, we are Glasgow: perfectly placed to be your host. Looking forwards, there are significant dates in the diary including COP 26 in November 2021 and the first edition of the UCI Cycling World Championships in 2023, the perfect host city cementing our reputation for excellence. The city backdrop is vibrant and full of character, with magnificent architecture, brilliant shopping, Glasgow is a leading conference and events destination and boasts world class art, museums and culture as well as incredibly friendly people - all the ingredients for a a wealth of experience in delivering success for our clients. perfect host city. GLASGOW LIFE DPS

It was an awesome pleasure to work with Host City. The quality and insight of the speakers were immense. Raising awareness and bringing “ together committed advocates to ask the tough questions and agitate hard answers and conversations will contribute to fostering the needed “ change Brian Lewis, President, Trinidad and Tobago Olympic Committee (TTOC) and the Caribbean Association of National Olympic Committees (CANOC)

I appreciated the opportunity to share our vision for Greater Orlando with such a tremendous international audience. The folks at Host City “ always do a great job, not only organizing events but bringing leaders of “ industry together for meaningful conversation Jason Siegel, President & CEO, Greater Orlando Sports Commission

An excellent opportunity to hear from a wide range of senior figures in the sport and events industry, with a balanced and interesting agenda “ James Savage, Sports Business Group, Deloitte LLP “ Host City is always a great place for networking and building closer relationships with existing connections, It’s also inspirational to hear “ what is happening in the industry: last year’s event in Glasgow inspired the idea of the Arena Games which was a gamechanger for us in this pandemic year. Finally the team is always very helpful in providing information and helped us to best leverage our participation Michael Dhulst, Co-Founder & CEO, Super League Triathlon “ Host City is unique for the very high quality level of the speakers and the transparency when it comes to describing challenges and solutions “ found. There is something to learn in every session and the vast majority of those learnings can be applied instantly Sven Bossu, CEO, International Association of Convention Centres (AIPC) That Host City invited four Gen Z content creators to share their view on our purpose-driven digital future is testament to its innovative, “ culturally conscious outlook and relevance. Each panel offers unique perspectives and insight which inspire attendees from diverse organisations around the world Katie Traxton, Chief Communications Officer, Formula E.

The host city conference constituted a highlight and ranks top of the list of many virtual conferences I attended in 2020. The topics were “ brought to life through some engaging and very competent speakers and provided practical insights for event organizers to build on 2021 Nicoletta Piccolrovazzi, Global Technology & Sustainability Director, Dow Olympic & Sports Solutions

It was a great compliment to moderate at Host City 2020 – the event organisers had gathered such a great panel of industry experts, keen “ to share their knowledge. The audience were incredibly engaged – the questions started coming from the minute the microphones switched on until the click signalled the end of our session Fiona Green, Director and Co-Founder, Winners FDD

Another fantastic Host City Conference this year, despite the challenging times. It was a pleasure to be part of an outstanding event “ with some great speakers adding to the quality content. The discussions and networking opportunities this event provides will no doubt prove important as we work towards the recovery of the sector Fiona Hyslop, Cabinet Secretary for Economy, Fair Work and Culture

These are challenging times, especially for the event industry. Therefore, it was very useful that Host City could take place as a digital exhibition, “ where leaders of the industry and key stakeholders could share their experiences, ideas and best practices regarding the challenges for events, suppliers, host cities etc. The digital platform was a good alternative for Host City Glasgow, where we got the opportunity to meet people from all over the world. Nevertheless, we hope to see everyone next year again in Glasgow! Rick Sleegers - Project Manager - Orange Sports Forum International 100 Speakers including

» Paul Bush OBE, Director of Events, VisitScotland » Tatsuo Ogura, Director, International Communications, Horticultural Tokyo Organising Committee of the Olympic and » Dr. Bridget McConnell CBE, Chief Executive,Glasgow Paralympic Games Life » Michael Cole, Chief Technology Officer,European Tour » Sir Craig Reedie GBE, Member, International Olympic Committee » Alban Dechelotte, Head of Partnerships & Business Expos Development EMEA, Riot Games » Etienne Thobois, CEO, Paris 2024 Organising Committee for the Olympic and Paralympic Games » Michael Dhulst, Co-Founder & CEO, Super League Triathlon » H.E. Reem Al Hashimy, Director General, Expo 2020 AIPH, the International Association of Horticultural Dubai » Jakob Larsen, Director of Competition and Events, World Athletics » Fiona Hyslop, Cabinet Secretary for Economy, Fair Producers has been approving and regulating Work and Culture, Scotland » Aoife Delmas, Director of Business Development, European Society of Cardiology » Paul J. Foster, Chief Operating Officer, Global Esports International Horticultural Expos, since 1960. Federation » John Langford, Chief Operating Officer, AEG Europe » Baroness Grey-Thompson DBE, DL, Independent » Aileen Crawford, Head of Conventions, Glasgow Crossbench Peer, The House of Lords Convention Bureau Our mission is to be the World’s Champion for the » Khunying Patama Leeswadtrakul, Member, International » David Leather, CEO, CGF Partnerships Olympic Committee and Vice President, Badminton World Federation » Andy Westlake, Chairman, European Sponsorship Power of Plants. Our approved Expos help to green Association » Fanta Diallo, Director of Sports, Youth and Community, cities across the globe to enhance the environment as City of Dakar » Angeline van den Broecke, Global Business Development and Marketing Director,Kuala Lumpur Convention » Ian Reid, CEO, Birmingham 2022 Commonwealth Centre well as local and national economies. With every Expo, Games » Geoff Ellis, CEO, DF Concerts » Niels de Vos, Executive Director, World Athletics further awareness builds around sustainability and environmental Championships Oregon22 » Jacob Gough, Production Director,Coventry City of Culture Trust » Densign White, Chair, Sporting Equals and CEO, issues, as well as leaving a beautiful and lasting legacy – these are International Mixed Martial Arts Federation » Jimena Saldaña, Vice President, Mexican Olympic Committee » Brian Lewis, President, Trinidad and Tobago Olympic echoed by the themes of each Expo. Committee » Angela Adams Suggs, President & CEO, Florida Sports Foundation » David Grevemberg, Chief Executive Officer, Commonwealth Games Federation » Jose Sotolongo, Director of Sports & Entertainment Tourism, Greater Miami Convention & Visitors Bureau If you would like to know more about the benefits of hosting an » Sabrina Ibanez, Secretary General, FEI » Jason Siegel, President & CEO, Greater Orlando Sports » Kate Caithness CBE, President, World Curling Commission International Horticultural Expo, please contact us. We would also » Bruno Marie-Rose, Director of Technology, Paris » Mandy Keegan, Director Media Operations,Expo 2020 2024 Organising Committee for the Olympic and Dubai welcome discussions with suppliers to major events to explain our Paralympic Games » Andrew Dixon, Chief Executive,Culture Creativity » Sven Bossu, CEO, International Association of Place Preferred Partner Programme and how your business can benefit. Convention Centres (AIPC) » Olivier Debargue, Director of Procurement, Paris 2024 » Federico Addiechi, Head of Sustainability and » Julia Amour, Director, Festivals Edinburgh Environment, FIFA www.aiph.org » Georgina Grenon, Director of Environmental Excellence, » Saoud Al Ansari, Precinct Director of Al Thumama • Stadium, Competition Venues, Qatar 2022 Supreme Treve Evans Paris 2024 Organising Committee for the Olympic and •Senior International Paralympic Games Committee for Delivery & Legacy » David De Behr, Head of Sales, Aggreko Event Services Relations Manager » Jon Ridgeon, CEO, World Athletics [email protected] » Tim Briercliffe, Secretary General, AIPH – International » Chester King, Vice President & Chair, Education, Culture Association of Horticultural Producers and Wellness Commission, Global Esports Federation AIPH EXPO Conference » Michelle Hooper, Tournament Director, Rugby World » Christian Hirschmüller, Head of Technical Services & Cup New Zealand 2021 Overlay, UEFA Events S.A. » Sir Russell Coutts KNZM CBE, CEO, SailGP » Kim Mejnert Frydensbjerg, Head of Events, Wonderful 16 March Copenhagen » Robbie Clyde, Head of EventScotland, VisitScotland 2021 » Rick Sleegers, Project Manager, Orange Sports Forum » Joanne Deponio, UEFA EURO 2020 (Glasgow) Host City Project Lead, Glasgow Life » Andrew Lynch, Senior Director of Strategy, Foamhand Online meeting

Host City Advert.indd 1 18/12/2020 10:33:52 International Horticultural Expos

AIPH, the International Association of Horticultural Producers has been approving and regulating International Horticultural Expos, since 1960.

Our mission is to be the World’s Champion for the Power of Plants. Our approved Expos help to green cities across the globe to enhance the environment as well as local and national economies. With every Expo, further awareness builds around sustainability and environmental issues, as well as leaving a beautiful and lasting legacy – these are echoed by the themes of each Expo.

If you would like to know more about the benefits of hosting an International Horticultural Expo, please contact us. We would also welcome discussions with suppliers to major events to explain our Preferred Partner Programme and how your business can benefit.

• www.aiph.org Treve Evans •Senior International Relations Manager [email protected] AIPH EXPO Conference

16 March 2021

Online meeting

Host City Advert.indd 1 18/12/2020 10:33:52 Could your city host an International Horticultural Expo?

The impact of Covid-19 has dramatically affected and reshaped our lives, highlighting the critical role that local communities play in contributing to keeping people safe, maintaining connections, and promoting well-being and economic activity.

During the first lockdown, many people took to making in size and last 5 to 6 months. Expos in Europe tend to their own world’s beautiful by growing plants to help cope attract 2 – 4 million visitors, whereas those in Asia tend to with the uncertainty. A vast body of scientific research draw 5 – 10 million. The minimum number of international shows us growing plants enhance lives, advance societies, participants required is 10, but numbers at previous expos and will sustain our planet, for this generation and the next. have been between 10 and over 100. At our AIPH conferences, held twice a year The International Association of Horticultural Producers: internationally, cities seek AIPH approval to stage these AIPH is a non-profit organisation that has been pursuing spectacular events, often as part of a city development key activities to support the global ornamental horticulture or regeneration programme. In September of this year, industry since 1948. we hosted a virtual online conference, with delegates participating from every continent of the world made AIPH approves the most exceptional horticultural up of host cities, potential host cities, AIPH Members, exhibitions horticultural industry representatives, major event service In addition to being the world’s champion for the power providers and the media. of plants, we have a mandate by international convention AIPH Secretary General, Tim Briercliffe says: “The to be the international body responsible for approving the pandemic has created real challenges for organisers of world’s most exceptional horticultural exhibitions. major events like Expos but it has also highlighted the AIPH approval has been the pre-requisite for a importance of green spaces and leisure experiences to horticultural Expo to receive the recognition of the improving quality of life. During 2020 Expo organisers have International Exhibitions Bureau (BIE) since 1960. continued to prepare their events and new applications The most recent World Horticultural Expo was in Beijing, from cities around the world demonstrates the importance China, in 2019. It attracted over nine million visitors. they attach to creating greener places to live and making Currently, we have approved seven expos between 2021 better cities for the future.” and 2027 in Europe and Asia. The following A1 World Horticultural Expos gave Horticultural expos can vary from 25 to 500 hectares progress report presentations: • Expo 2022 Floriade Amsterdam Almere (the Netherlands) • Expo 2023 Doha Qatar • World Horticultural Exhibition 2027 Yokohama (Japan)

And the following cities preparing B category International Horticultural Exhibitions followed:

• Expo 2021 Hatay (Turkey) • 2021 Yangzhou International Horticultural Exhibition (China) • Expo 2023 Kahramanmaras (Turkey) • Suncheon International Garden Expo 2023 (South Korea)

As part of their application process for AIPH approval, the conference also received presentations from Chengdu (China), Izmir (Turkey) and Quang Binh (Vietnam), all seeking to host B category International Horticultural Exhibitions in the coming years.

AIPH spreads awareness of the need for city greening Green City is not just a faraway notion; there is a growing imperative to address climate change, air pollution, biodiversity, mental health, and social cohesion and the development of green cities will help balance these needs. Horticultural Expos are significant events for the national and international promotion of a host city. These events boost tourism, culture, business development, sustainability and green credentials, as well as the local and national horticulture industry. They especially encourage creative green space development and the importance of plants in our society and for our well-being One of the pre-requisites for Horticultural Expo approval from AIPH stipulates the host city must demonstrate a genuine commitment to becoming an internationally recognised green city. AIPH Technical Advisor, Dr Audrey Gerber, says: “AIPH Expos attract millions of people. When they visit an Expo people see how plants play an essential role in many aspects of life. Home gardens contribute significantly to urban greening with much of the land in cities being privately owned or managed. We need individuals and communities to contribute to urban greening to make AIPH Expo Support Programme sure that our cities are liveable and resilient.” The AIPH has a support programme to help stage a Horticultural Expos create a lasting and beneficial legacy World International Horticultural Expo and to bring for the host together experts from different industries, often from In 2019, AIPH commissioned MI Associates, specialists outside the host city, to build together and deliver in major events, to provide an event asset valuation of benefits for all before, during and after the Expo. Our Category A1 and B Expos through a combination of Organiser’s Expo Guide is packed full of information. research, economic modelling and strategic input. You can find many details, including our regulations MI employed a direct expenditure methodology to and applications on the Exhibitions page on our calculate the projected expo economic impact. The website. metrics used were from the following data to create these AIPH would be delighted to discuss the projections: Attendance; Visitors; Visitor spend; Visitor opportunity to host an expo, so please do speak to nights, and Valuation. Also, MI identified and performed our AIPH Senior International Relations Manager an evaluation of the non-economic and legacy benefits [email protected] provided by these expos. In the concluding report, Blooming Economies, the following conclusions focused on the Institutional Capacity Legacy.

Watch Institutional Capacity Legacy video

Sverdlovsk Governor Evgeny Kuivashev and SportAccord Managing Director Nis Hatt Meet to Discuss SportAccord 2021

At a meeting in Ekaterinburg, Governor Evgeny Kuivashev "From what we have seen here over the past few days, I can and Managing Director of SportAccord, Nis Hatt, discussed say that everything is being carried out at a very, very high the preparatory stages for the SportAccord World Sport level. I am happy with what we have seen, you've advanced and Business Summit, which will be held in Ekaterinburg in in many areas", he said. the spring of 2021. The meeting was held at Dom Sevastyanova, a historic Mr. Hatt is currently on a working visit to the Sverdlovsk mansion, which is an object of the cultural heritage of fed- region. He heads the evaluation commission in charge of eral importance and is rightly considered to be one of Ekat- working out the details of holding the sports event in the erinburg's most notable landmarks. Mr. Hatt suggested that Ural capital. During the meeting, the Governor and Man- the Governor consider holding one of the summit's events aging Director of SportAccord discussed the stages of in one of the halls of Dom Sevastyanova, describing the organising the summit, possible topics for dialogue within mansion as "breathtaking". Evgeny Kuyvashev supported its scope, and the formation of a list of guests and partic- the initiative and gave the head of the Association a tour of ipants. It is anticipated that about two thousand heads of the mansion. international sports federations, organisational committees, cities and regions, as well as a delegation of the Interna- tional Olympic Committee will gather in Ekaterinburg.

A special topic of discussion was the preparation of re- sponses to the challenges faced by the world community during the epidemic.

"The dialogue between representatives of the international sports community and the exchange of best practices for the recovery of sports following the pandemic should be continuous. Cooperation to meet modern challenges must continue even after the forum events", Evgeny Kuyvashev said.

Nis Hatt noted that both he and the entire SportAccord delegation are happy to be back in Ekaterinburg.

On-Demand Conference content

100 speakers joined Host City 2020 to share their experience and insights. Follow the links below, or visit www.hostcity.com for the full on-demand schedule.

Welcome Address: 06:04 Paul Bush OBE, Director of Events, VisitScotland Welcome Address: 14:37 Dr. Bridget McConnell CBE, Chief Executive, Glasgow Life Welcome Address: Fiona Hyslop, Cabinet Secretary for Economy, Fair 05:29 Work and Culture, Scotland Keynote Address: Sir Craig Reedie GBE, Member, International Olympic 07:10 Committee

Keynote Address: Etienne Thobois, CEO, Paris 2024 Organising 10:03 Committee for the Olympic and Paralympic Games

Keynote Address: H.E. Reem Al Hashimy, UAE Minister of State for 04:41 International Cooperation and Director General of Expo 2020 Dubai Preparing to deliver the greatest shows on earth 44:08

The impact of the Black Lives Matter movement 26:29

Inclusion and diversity in the boardroom and on the playing field 53:21

Future event delivery 35:57

Hosting in the new normal 30:10

How major events are contributing to environmental goals 45:50

The road to recovery: a situation report on the global events sector 28:30

The digital acceleration: the convergence of digital and real-world events 47:17

Get Set for Gen Z! 27:32

The power of purpose 44:57 Rethinking venues & infrastructure, co-produced with the Association of 50:12 Global Event Suppliers What’s next for the events sector? 36:42 Host City 2020 Key Takeaways

Adapt to realities of COVID-hit landscape Due to COVID-19, the events industry has been forced to adopt a virtual model basically overnight. While 1 some companies have taken the shift in their stride, what the future holds for the sector remains uncertain. In the strongest positions are those events that can be adaptible and flexible and pivot event and hosting strategies to find solutions to overcome challenges.

Health and safety Event organisers emphasised that the health and safety of athletes, spectators and staff is their number 2 one priority in reopening for business in the wake of the COVID pandemic.

Remain ambitious and open to grasp new opportunities Speakers encouraged event organisers to be realistic and flexible amid repercussions of COVID but to 3 remain ambitious, bolster strategic partnerships and focus on innovation and citizen engagement to deliver their visions.

Still lack of diversity in the boardroom Black Lives Matter movement may have raised awareness of institutional racism but more needs to be 4 done to ensure greater ethnic minority representation in leadership of sport as well as to include more disabled people in coaching and administrator roles.

Importance of innovation Event organisers who have innovated to stage virtual sports for elite athletes and embraced digital in their 5 business strategies are creating new possibilities for income streams and events in the future. Supporting Partners

EventScotland, a team within VisitScotland’s Events Directorate is working to enhance Scotland’s international reputation as ‘The Perfect Stage’ for events. In partnership, EventScotland attracts and secures high-profile sporting, cultural and business events for the country.

Scotland’s continued success in securing and developing events is driven by its strong National Events Strategy ‘Scotland the Perfect Stage’. It has helped build and maintain a diverse portfolio of events that bring incredible value to Scotland’s economy, generating jobs and attracting visitors from across the globe while also generating significant media profile as well as culture and social impacts for the whole country.

Since its inception in 2003, EventScotland has helped bring some of the world’s biggest event properties to the country including The 2014 Ryder Cup, XX Commonwealth Games, 2014 MTV Europe Music Awards, 2018 European Championships, and The 2019 Solheim Cup. Scotland’s reputation as ‘The Perfect Stage’ was further reaffirmed when the nation secured the biggest ever cycling event in history – 2023 UCI Cycling World Championships.

Through the work of EventScotland and partners, Scotland will continue to underline its strong track record as a world- leading host for major events. Below is a flavour of high-profile events which will take place over the course of next year and future years.

• Year of Coasts and Waters 2021, across Scotland • UCI Mountain Bike World Cup 2021, Fort William • UEFA EURO 2020, Glasgow • Edinburgh’s Festivals 2021 and beyond • AIG Women's Open 2021, Carnoustie • The 150th Open 2022, St Andrews, • 2023 UCI Cycling World Championships - Glasgow and Scotland

EventScotland has won the following awards: Silver in the ‘Best Business Serving Sport’ at the Sports Business Awards 2018. ‘Sport Tourism Destination Marketing Award’ at the European Sport Tourism Summit 2015.

EventScotland 5th Floor, Email: [email protected] Ocean Point One, Telephone: 44 (0) 131 472 2313 94 Ocean Drive, Website: eventscotland.org Edinburgh EH6 6JH Twitter: @EventScotNews #perfectstage

Glasgow Life is a charity which delivers cultural, sporting and learning activities on behalf of Glasgow City Council. In doing so we aim to make a positive impact on individuals, the communities in which they live and the city as a whole. We deliver a range of services including arts, music, sports, events and festivals, libraries, community development and learning programmes. In addition, we manage cultural icons such as Kelvingrove Art Gallery and Museum, and sports facilities such as the Emirates Arena and Sir Chris Hoy Velodrome and the Tollcross International Swimming Centre.

Glasgow Sport operates one of the most extensive leisure operations in the UK with 32 leisure facilities and a significant outdoor leisure estate. Its dedicated Sports Development and Physical Activity Team promote sport from grassroots level through to elite athletes. Glasgow is in the world’s top five leading Sports Events host cities – and the number one for a city of its size – and was recently named the world’s leading festival and events destination.

The city has hosted the Glasgow 2014 Commonwealth Games, the 2015 World Artistic Gymnastics Championships, the 2017 TOTAL BWF Badminton World Championships, the inaugural Glasgow 2018 European Championships in partnership with Berlin, the 2019 LEN European Short Course Swimming Championships, and many other national, European and World Championship events.

Like other host cities across the world, the majority of Glasgow’s 2020 events were postponed due to the COVID-19 global pandemic. In 2021, Glasgow looks forward to welcoming the postponed UEFA EURO 2020 as the city seeks to rebuild and reinstate its major events portfolio, and returning to hosting events which inspire local and international audiences alike.

Gold sponsors

AIPH, the International Association of Horticultural Producers, with a mandate by international convention, is the globally recognised body for approving International Horticultural Exhibitions. Lasting up to six months and covering areas from 25 to 500 hectares, these spectacular public-facing events are held in cities around the world to promote the beauty and benefits of plants in the built environment.

International Horticultural Exhibitions attract many international participants and millions of visitors, and provide a wonderful opportunity for a city to showcase its green and sustainability credentials through the delivery of a beautiful, major, international event.

Engaging communities and raising the appreciation of plants and flowers, AIPH approved exhibitions are inspiring and educational. They boost city economies and infrastructure, increase tourism and future visitation, encourage foreign trade and international investment, create positive financial impacts and leave a memorable and lasting legacy for the city.

International Horticultural Exhibitions are organised with the expertise, advice and guidance of AIPH. AIPH connects organisers to the best support network and community, ensuring an AIPH approved exhibition is an enjoyable and world- class success.

OSF is a platform for internationally promoting companies, organisations and institutes that have a connection with Dutch sport. It involves 'hardware' (infrastructure, accommodation, financing and advice) and 'software' (training, coaching, nutrition, education, sports marketing). One of OSF’s most important roles is to identify opportunities in and for other countries and to provide a platform that allows Dutch companies, organisations and institutes to come into contact with parties from foreign countries.

OSF brings Dutch companies and institutions into contact with potential partners and customers abroad and vice versa. OSF’s network currently consists of more than 300 companies and institutions. In addition, OSF works closely with the Dutch government and foreign missions (embassies and consulates). Ultimately, this will lead to the optimal use of opportunities abroad.

OSF has a lot of experience in China, India, the Middle East, Europe and the United States. OSF focuses on three pillars:

• Supporting, representing and advising sports companies and institutions with international (export) ambitions. • Developing a network of sports companies that is useful both nationally and internationally • Promoting the exceptional character of the Dutch sports climate.

Orange Sports Forum is also the natural partner for foreign organisations looking to access Dutch sports expertise or products. With our brand “Holland Sports & Industry” we can get enquirers in touch with the best companies, sports associations and knowledge partners in the Netherlands. Holland Sports & Industry is an initiative of the Orange Sports Forum foundation. Silver sponsors

Aggreko is a world-leading provider of mobile modular power, temperature control and energy services. We are working at the forefront of a rapidly changing energy market and are focused on solving our customers’ challenges to provide cost-effective, flexible and greener solutions across the globe.

Aggreko harness innovation that helps us maintain a global reach and supply portable equipment for a wide range of uses. We have extensive experience in delivering critical power, heating and cooling to all corners of the globe, and for the world’s biggest events. In 2019 alone, we were involved with the 2019 Rugby World Cup in Japan, the 2019 FIFA Woman’s World Cup in France and the 2019 Solheim Cup in Glasgow.

Our rapidly deployable equipment and our expert people are ideal for providing the ideal platform that allows global- reaching spectacles to reach the biggest audiences.

What makes us unique is our extensive expertise, experience and values. Efficiency in our designs for events is key to Aggreko and we will always try to find the most reliable and sustainable design for everyone.

When the pressure is on, you can count on us to help you deliver.

Cannes is ready to welcome you and your event in total sanitary safety!

Located on the Mediterranean sea, Cannes is home of major International events : Film Festival, Red Bull Air Race, Royal Regattas, EDM on the Beaches, Yachting Festival, Marathon, Swimrun, Cannes Lions, MIPIM… International village, Cannes has all the key factors to make your event a success.

The destination is easily accessible from all over the world with the 2nd largest French airport located at 25 km. Unique walkable city, Cannes offers 8,000 hotel rooms (55% are 4* & 5* Hotels). Its Palais des Festivals & des Congrès, its 5 star hotels and its beaches that are located alongside the famous Croisette have been completely renovated. Finally, the City has developed over the years a true hospitality experience and a real know-how in hosting and organizing massive events either in the sport, culture/ entertainment, business sector

Growing and global: DB Schenker has extensive service expertise as an integrated logistics services provider. Expert teams connect the modules of the entire service range to form complex value chains.

DB Schenker supports industry and trade in the global exchange of goods: in land transport, worldwide air and ocean freight, contract logistics and supply chain management. Roughly 65,000 employees at some 2,000 locations around the globe generated revenues totaling 14.943 billion euros in 2014.

As a specialist in European land transport, both by road and rail, DB Schenker connects all of the important economic regions in over forty European countries via a dense network of regular scheduled services. The company also specializes in global air and ocean freight solutions as well as all related logistics services. Integrated logistics centers at the world’s most important intersections where flows of goods converge create an effective link between all carriers and enable a wide range of value-added services. DB Schenker holds top positions in automotive, high-tech, consumer goods, trade fair forwarding, special transports and services for major sporting events. The Department for International Trade (DIT) is the UK’s international economic department helping businesses to export, driving inward and outward investment, and delivering trade policy frameworks. We secure UK and global prosperity by promoting and financing international trade and investment and championing free trade. DIT’s Sports Economy Team works to help UK companies identify and take advantage of export opportunities in the Sports Economy sector, and works to share and transfer knowledge about the UK’s experience and capability in the broad sports economy, to overseas governments, organisations and companies, and to link international businesses with the right UK partners and suppliers.

S2|FOAMHAND is a global major events consultancy and part of the OSI Systems Inc. group. With our sister companies Rapiscan® Systems and S2 Global we provide crowd management consultancy and deliver innovative security and safety operations through our covid-secure access control system ‘Buble’ and our revolutionary expert security screening support platform ‘Prism’.

Our highly tailored and integrated suite of products and services will enable you to get your event back up and running. Our expertise sets us apart from any other security provider as we uniquely integrate best international theoretical and practical know-how for planning and delivering major events in Transport, Security, City Operations and Event Services with our innovative product range to deliver dramatic improvements in operational efficiency, security, revenue collection and fan engagement. With a range of new products and services to meet the rapidly changing demands in the post-covid era S2|FOAMHAND can be contacted as at [email protected] for a full demonstration.

SailGP is racing redefined. The sport’s pinnacle league, SailGP was established in 2018 and is headquartered in London and New York. The annual, global championship aims to Race for the Future by showcasing the power of nature and accelerating change.

The fan-centric, inshore racing takes place among the sport’s top athletes in some of the most iconic harbors around the world, and offers the sport’s largest monetary prize of $1 million. Rival national teams battle it out in identical supercharged F50 catamarans, engineered for intense racing at electrifying speeds exceeding 60 mph/100 kph.

In 2020, SailGP set a new standard as the first climate positive sports and entertainment property, and began delivering actions and innovations that advance the global adoption of clean energy. Underpinning the organization’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and racial inclusivity. Super League Triathlon (SLT) is the world’s premier swim-bike-run Series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe.

SLT was born in 2017, the brainchild of sporting entrepreneur Michael D’hulst, four-time triathlon World Champion Chris McCormack and tech investor Leonid Boguslavsky, with the aim of turning a traditionally participation driven sport into an immersive spectator experience.

Unpredictable outcomes and short, sharp made for TV and digital formats have established Super League as the most thrilling triathlon offering in the market and attracted the world’s greatest triathletes to compete in front of global audiences.

In 2020, Super League innovated further with the launch of the SLT Arena Games, a pioneering tech driven hybrid of in real life and virtual racing that further cemented the company’s position as the sport’s most dynamic brand.

SLT is set to expand rapidly in 2021, with more races in an extended number of destinations including events in major cities. Virtual Federation Partner

Athletics is one of the world’s most ancient sports which has continued to adapt through the centuries, offering a dynamic, life-enhancing sport. Athletics disciplines are among the oldest of all sporting competitions known to mankind, with ‘walk, run, jump, throw’ the natural and universal forms of human physical expression.

With more than 3,4 million athletes and as the #1 Olympic sport, World Athletics is the international governing body for the sport of athletics. It is comprised of 214 member federations from six areas: Africa, Asia, Europe, North America and the Caribbean, Oceania and South America.

The vision of World Athletics is to use the power and accessibility of athletics and athletes to create a healthier and fitter world. The mission of World Athletics is to grow the sport of athletics and make it relevant in people’s lives and in the lives of their communities.

The World Athletics Series (WAS) is made up of seven of the most visible global athletics events which are designed to bring unique experiences to life and to host the world’s best athletes and inspire international audiences.

The biennial World Athletics Championships is the jewel of our World Athletics Series of events which also includes indoor, U20, relays, cross country, race walking and road running during a four-year cycle of World Championships and/or Cup events for each of these types of competition.

The marketing potential of each edition of the World Athletics Championships is excellent with only the Olympics and the FIFA World Cup bigger in terms of global reach and impact. The next World Athletics Championships will be hosted in Eugene, USA (2022) and Budapest, Hungary (2023).

USA Destination Strategic Partner

The Florida Sports Foundation, a 501(C) 3 non-profit corporation, is the official sports promotion and development organization for the State of Florida. It is charged with the promotion and development of professional, amateur, recreational sports, and physical fitness opportunities that produce a thriving Florida sports industry and environment. With a seemingly endless list of sporting ventures and venues, the Florida Sports Foundation strives to promote Florida’s unique sports industry. The Foundation’s staff is dedicated to serving the needs and interests of Florida’s sports community and assists with all questions concerning Florida sporting activities.

COME PLAY IN FLORIDA

Strategic Destination Partner

Wonderful Copenhagen is the official tourism organisation of the Capital Region of Denmark, working to promote and develop both leisure and business tourism and attract major events. Branding Partner

Sport Event Denmark is the national sporting event organization which core business is bidding for and hosting world class sporting events, such as World- and European Championships as well as important political sports congresses.

Sport Event Denmark collaborates closely with national federations and host cities from the bidding phase over the staging to the evaluation of the events. Sport Event Denmark offers both financial support and consulting services to the organizers.

Sport Event Denmark is viewed as a credible and trusted partner in the world of sport. During the last 10 years Sport Event Denmark has developed an exciting portfolio of more than 300 international sporting events. Sport Event Denmark is one of the leading countries in terms of hosting world class sporting events and ranked as no. 12 globally according to the annual nations index (Sportcal).

Strategic Partners

Media Partners

Attending Companies

• 17 Sport Sportközpontok - Budapest • Department for International • 2023 UCI Cycling World • Bokmässan Trade Championships • Boneyard Event Services,Inc • Destination Florence Convention • 2IS • Bradford2025 U.K. City of Culture and Visitors Bureau • 2use&Co.k.s. Bid • Destination Halmstad AB • Abu Dhabi Mororsport • Brand Oath • Destination Marketing BSL Managememt • Brandon First • Destination Uppsala • Accadis University of Applied • Braw / The Prince's Trust • DFB EURO GmbH Sciences • Brian Ferguson Consultancy Ltd • Discovery • Access All Areas • British Triathlon • DIT • AEG Europe / The O2 • Brown Fox Comms • Domstadtkino Merseburg • Aggreko Event Services • BTO Solicitors LLP • Dundee City Council • Agility Fairs & Events • Budapest Development Center • Düsseldorf Tourismus GmbH • Aimwell Events • Bulgarian Tennis Federation (Visit Düsseldorf) • AIPC • Canada's Sports Hall of Fame • Earth to Ocean • AIPH – International Association • Cannes Convention & Visitors • ECM Sarl. of Horticultural Producers Bureau • Edinburgh College • Al Laith / CG Tech • Capture the Event Services Ltd • EICC • Allsports Marketing Support • Carey Communications • EmployabilityUK Services • Cargo Way Logistics • England Handball • Amadeus Holdings • Cathy Livock Consulting • Entertainment Committee for • Ambi Group • caytoo STADIUM・ARENA • Amsterdam University of Applied • CBF - Brazilian Football • Erskine Science Sport Management Federation • ES GLOBAL FRANCE SAS • Aphetor • CBJ/OSU • Euro Group Saudi • Apollo World Touring • CCM CORP • Euroaula • Arnold Clark Car & Van Rental • CGF Partnerships • European Athletics • Around the Rings • Chamber of Commerce • Eurovision Sport • Arup • China Flower Association • Event in Skåne • Ascend Digital • Cirque Bijou • Event Wales • Associação de Ex-alunos da • City of Brno • EventID Escola de Educação Física do • City of Edinburgh Council • Eventive Media Limited Exército • City of Helsinki • Events Nova Scotia • ASSOCIATIONWORLD • City of Malmoe • Events Student • Atos • City of Stockholm • Events With Moxie Ltd. • Auckland Torism Events and • City of The Hague • EventScotland Ecconomic Develpment • Clipper Race • Expo 2021 Hatay • Audencia • Comite Olimpico Mexicano • Expomobilia MCH Live Marketing • Autonoma University of • Commonwealth Games Solutions Barcelona Federation • FAI World Championship Air Race • Baku City Circuit • Conference Partners International • Fáilte Ireland • Barcelona • Cooper Carry • Fan Expo Canada | Informa • BBC Sport • COP26, Glasgow City Council • fcbusiness • Beijing 2022 Olympic and • Corporate Movement • Fédération Equestre Paralympic Winter Games • Cosmopaedia Internationale (FEI) Organising Committee • Coventry City Council • Fédération internationale de • Bermuda Olympic Association • Coventry University football Corporatif (FIFCO) • Better Events VR • Creative Lancashire • FIA Formula E World • BFK Budapest Fejlesztési Köpont • Creative Technology Championship Nonprofit Zrt. • Crossbasket Castle • Field & Lawn Ltd • Bilbao Ekintza • Crystal Clear Partners • FIFA • Birmingham 2022 Commonwealth • CSEC • Fiona Knight Consulting Services Games • CSM Live • Firenze Fiera Congress & • Birmingham City Council • Cultural Venues Edinburgh Exhibition Center • Birmingham City University • Culture Creativity Place • FISU • BLENDID Artists • Daily Mashriq • FITEQ - International Federation • Blerter • DB Schenker of Teqball • BOK event center at Nemzeti • Deloitte Sports Business Group • FiveCurrents LLC Attending Companies

• FM Professional Soccer • Intelligent Research in Sponsoring Council Consulting GmbH • Medway 2025 UK City of Culture • Football Aid • Intergenerational National bid • Formula E Network • Medway Council • Four Communications • INTERKULTUR • Mexican Olympic Committee • Frame • International Olympic Committee • Minerva academy FC • Frogn kommune (IOC) • Ministry of Culture • Futsal association of Trinidad and • International Paralympic • Ministry of Culture Tobago Committee • MINOR Hotels • G4S Events • ISDF • Mkt Futbolero • GAC • iSPORTCONNECT • MOE • Gamecampcities Agency • Iteca Uzbekistan • Motion Technology Services Ltd • GAMMA - Global Association of • Japan Sports Hospitality • Mount Royal University Mixed Martial Arts • JB Promotions • Movico • Geelmyden Kiese • JME Ltd • MPED • Gelatura Limited • Johan Cruyff Institute • MTD International bv • GENSport Limited • JSA Sport Architecture Inc. • Municipality of Rotterdam • GH Sports • JTB Global Marketing & Travel • Municiplaity of Setubal • Glasgow Caledonian University Inc. • Musco Sports Lighting • Glasgow Clyde College • Jumping Amsterdam • National Sports Agency • Glasgow Convention Bureau • Kaan Sekerciler Business • NEOM • Glasgow Life Communication Services • Neptunus • Global Cynergies LLC • Kiltwalk • Newcastle University • Global Esports Federation • Kino Design • Nomiss Consulting Limitec • Global sport Federation • Kiss & Cry Productions / Keep • Nordic Hotel Consulting • Göteborg & Co the Flame Alive Podcast • Northstar Travel Group • Grafton Entertainment • KONGRES MAGAZINE • Nottingham Trent University • Grande Experiences • Kuala Lumpur Convention Centre • Nowy Styl • Great Britain Wheelchair Rugby • Kuehne + Nagel • Nüssli (Switzerland) Ltd. • Greater Miami Convention & • Lagos ESports Forum • Nussli AG Visitors Bureau • Lancashire 2025 • NXL • Greater Orlando Sports • Lee County Sports Development • NZ Rugby Commission • Legado • Oceanic Group • Gs Sports plc • Legends International • Olympiapark München GmbH • Hay Let's Communicate • Lethbridge Solutions Ltd • 'On The Edge' • Hellenic Olympic Committee • LexinSport Ltd • Onikisubat muniplicity • HIJ Consulting Services • Live Marketing Solutions AG | • OpenSponsorship • Hilde Tastenhoye Event Expomobilia • Orange Sports Forum Management • Liverpool City Council • Orbit Events Management • Homeless World Cup Foundation • Local Hotel Network • Ottawa Tourism • HoopersRUs • London & Partners • Pairc Ui Chaoimh Stadium • Host City Krakow 2023 • London Marathon Events • Palexpo • Human Built • LookUp Communications • Panstadia magazine • Human Venture Institute • LWF Academy • Paredes Quality Consulting Ltd. • Humber College • Major Events International • PARIS 2024 • Hurricane Group • Major Events, Sports & Venues • Pearce Sports • Hutchison MA • Małopolka Region • Peter Dallas • I Trust Sport Ltd • Manchester Central Convention • Peter Sharpe Bids • Igdir Uiversity Complex • PGA European Tour • Igma • Marketing Sheffield • PGL ESPORTS • IHC • Marshal's Office of the • Polish Olympic Committee • Illicit Still Productions Malopolska Voivodship • Ponninvest • IM10SPORTS • Martillo & Asociados • Ponte de Sor/ Portugal Air • Imatra Base Camp / City of Imatra • Maryhill Burgh Halls Trust Summit • incast GmbH • Mash Media • Populous • Informa • MBA Sports Manangement • PopUpArena • Infront • MCI Group • Power Logistics Services Ltd • In-Site Technology Solutions Ltd. • Medicine Hat Sport and Event • PRG UK Ltd Attending Companies

• Prich Ltd • Sports Authority of Thailand Committee • PROPROJEKT • Sports Grounds Safety Authority • Trivandi • ProSight Specialty Insurance • Sports Technology Ltd • Trollhattan Convention Bureau • Qantara Sports • Sports Tourism Consulting • Trondelag County Council • QD Events • Sports Turismo Alliance • TrueCommunications • Quantum Consultancy Philippines • TrueGold Communications • Queensland Government • Sports Turismo Alliance, Inc • Turner & Townsend • Quickly Travel • Sports Venue Business • TV Asahi Corporation • R3S Global • SR Curio Investments Limited • UCFB • Radisson Hotel Group • SSD Concerts • UK Sport • RAI Amsterdam • Star Lve • Unesco city of music Norrköping • Recast • S-Team Sport Mangement • Union Cycliste Internationale • Redtorch • Stilistics Sportainment • UNIQUE EVENTS • REL Events • Suhail Bahwan Group • Université Paris-Saclay • Rhein Ruhr City GmbH • Super League Triahlon • University College Dublin • Riedel Communications • SuperCharge Group Limited • University of Glasgow • Riot Games • Sustainability Experts Ltd • University of Limerick • RMJM • SV Event Consulting Ltd • University of Michigan • Robert Palmer Consuitants • SV365technologies • University of Nottingham • Rock Wallaby • Sword Venue • University of Strathclyde • Rotterdam Topsport • Szechenyi University • University of Surrey • RSBG SE • TAFISA • University of The West of • S2 Global • Tauranga City Council Scotland • S2|FOAMHAND • Team Planet • Universityof Limerick - Ireland • Sacred (Artist & Event • Tecnológico de Monterrey • USM Management) • The Convention Centre Dublin • Utah Sports Commission • Sagacity MCS Limited • The Craig Company LLC • UWI • SailGP • The Event Shop • Vee agency • San Francisco Bay Area Sports • The Executives In Sport Group • Vennersys Organizing Committee • The Football Association • Visit Gloucester - Gloucester City • Scottish Alternative Music • The Hague Convention Bureau Council Awards (SAMA) • The National Piping Centre • Visit Lahti • Scottish Borders Council • The NEC Group • Visit Region Stavanger • Scottish Government • The Power of Sport Organisation • Visit Stockholm • Scottish Qualifications Authority Ltd • Visit the Stavanger Region • SEC • The Rocket Grouo • Visit Victoria • seven smile gmbh • The Royal Edinburgh Military • VisitScoland • SHIFT Tattoo • Voyage Control • Showsec International Ltd • The Sports Consultancy • Warwick Conferences • Skills Development Scotland • The Swedish Exhibition and • WBSC • Smartville Agentur AG Congress Centre • Web Park IT • Smile Productions • The University of the West Indies • West Ham United Foundation • SOS Global Express • Thrill One Sports & • Westerner Park • South Lanarkshire College Entertainment • William Hamilton & Son Student • Tianjin Sports Bureau • Wonderful Copenhagen • Special Olympics World Games • Ticketmaster • World Athletics 2023 Berlin • Tierse Monde • World Champs Oregon22 • Spencer Group International • TMS Global • World Curling Federation • Spokane Sports • Tokyo 2020 Organising • World Lacrosse • Sponsorship Marketing Group, Committee • World Rowing LLC • Tom Kelly Communications • World Rugby • Sport Event Denmark • Toowoomba Concerneces • WorldSkills Inernational • Sport for Life Society • Tourism and Events Queensland • WSM • Sport Tourism Canada • Tourism Prince George • Youth and National Diversity • Sport Travel & Hospitality • Traveller Square • Zimbabwe Tourism Authority • SportBusiness • Trinidad and Tobago Gymnastics • Zone Global Events • Sporting Equals Federation • Zürich Tourism • Sporting Kansas City • Trinidad and Tobago Olympic • Zwift Adam Soroka Ben Avison Managing Director Conference Director T +44 (0)203 675 9531 T +44 (0)203 675 9530 E [email protected] E [email protected]

WWW.HOSTCITY.COM

@Host_City #HostCity | #HostCity2020