ADVERTISING PLANBOOK
18 MORE than just a newspaper ADVERTISING PLANBOOK
SECTIONC 2010
Advertising Products Our advertising products section showcases creative ideas, special features, promotions, multi-media opportunities and innovative ad positions.
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ADVERTISING PRODUCTS IN-PAPER ADVERTISING PRODUCTS
SECTION FRONT BANNERS
With high impact, a section front banner puts your message front and centre with our readers. Banners give you exclusivity, visibility and a targeted audience.
The Ottawa Citizen Front Page Banner 10 columns x 30 lines Full colour All other Section Front Banners 10 columns x 40 lines (some size variations) Colour optional
Available on A3, Business, Opinion Letters, Careers, Arts, Movie Clock, Life, City, Sports, Sports Stats, Driving, Observer, Travel, Homes, Real Deal, Coloured Comics, World, Weather Page, TV grid Mon. - Fri. only.
PREMIUM POSITIONS
The breaking news story of the day usually continues off the front page making the following pages highly desirable positions for our advertisers.
The Ottawa Citizen A2 6 columns x 140 lines A4 6 columns x 120 lines A5 6 columns x 140 lines Page 2 City Up to half page
Colour not always available in these premium positions.
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ADVERTISING PRODUCTS IN-PAPER ADVERTISING PRODUCTS
TVtimes ADS (See page 68 for Mechanical Specifications)
Back by popular demand. TVtimes has returned to tabloid size. Find stories, special features and complete listings in your Sunday paper in the TVtimes Section. TVtimes POSITIONS
Front Cover Full Colour Banner 10 columns x 55 lines full colour Full Page Back Cover, Full Colour 10 columns x 145 lines full colour
EARLUG These positions offer a unique advantage in that they have the impact and targeting capabilities of section front positioning.
FLEXFORM Earlug 2 columns x 20 lines full colour Flexform ads use Double Earlug 4 columns x 20 lines full colour the newspaper page creatively. They Available on front of Arts, Business, City, Arts grab the readers’ & Life, Food, Travel, New Homes (2 x 30), Real Deal, Driving, Sports attention and hold it. These unique spaces are an unusual way to stand out in the crowd by differentiating your company from the others.
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ADVERTISING PRODUCTS IN-PAPER ADVERTISING PRODUCTS / CREATIVE TARGETING OPPORTUNITIES
CREATIVE TARGETING Take advantage of our unique in-paper opportunities to promote your business. Whether it be on a Christmas Gift Page or a Profile Page highlighting your business or retail neighbourhood or in a Corporate Profile, we aim to please. Do you have other ideas that you don’t see here? Call 613-596-3590. We’d love to work with you to explore other creative options.
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• Bankrupt distributed by the Ottawa Citizen & Flyer $159 $223 up to7 5 % Off • 30 Days exchange PAYMENT PAYMENT SHARP BUY! GREAT BUY! • Lowest price Unbelievable Selection Of Fine Beauty Aids... GUARANTEED! Don’t Miss This Incredible Sale! • No haggle pricing! 1-888-379-2429 Products may not be exactly as illustrated Force. AdZone’s Creative Services Depart- 6 DAYS ONLY FOR MORE INFO GO TO WWW.SALEEVENT.CA 6104 Perth St. $ $ $ Richmond, ON 74,555 AMG 28,995 SILVERADO 14,455 EQUINOX 1-613-838-5150 WHERE: International Centre WINTER IS COMING... 6900 Airport Rd. Hall #4A TIME TO MAKE ROOM FOR YOUR CAR ment provides creative concepts and $call $288 $142 Mississauga, Ontario WHEN: Tues. Sept. 22 3UN 3EPT 7
2OO mycaronline.ca HOURS: Tues. - Fri. 11am - 8pm ad layouts to advertisers. Your Ottawa 2OO 3AT AM PM s 3UN AM PM FREE PARKING! FREE ADMISSION! IN STOCK! IN STOCK! FOR MORE INFO GO TO WWW.SALEEVENT.CA Citizen Account Executive strives to understand your business objectives and works closely with Creative Services to translate these objectives into an effective AdZone product.
INSERTS The Ottawa Citizen will deliver various sized flyers, booklets, digests, magazines etc. On any given day we deliver to over half a million households in Eastern Ontario including rural markets, apartments and all single family homes and townhouses. Call your Account Excecutive for details. CREATIVE TARGETING
Do you have a special event that you would like promoted? DISTRIBUTION SPECIALTY ITEMS Our in-house specialty print shop can help you meet your goals. Tag, Post-it™ note, belly bands, polybag and wraps…. we design, we print and we deliver!
Ma s s i v e I n v e n t o r y CLEARANCE DON ’T M I S S THE BIGGEST SALE OF T H E YEAR! B a n k s , automotive m a n u f a c t u r e r s , automotive d e a l e r s , a n d l e a s i n g co m p a n i e s a r e d e s p e r - a t e t o u n l o a d i n v e n t o r y . Th e y l o s e a n d yo u w i n . Yo u c a n g e t t h e d e a l o f t h e c e n t u r y , a n d g e t guaranteed fi n a n c i n g o n t h e b e s t s e l e c t i o n o f u s e d ve h i c l e s w e h a v e e v e r h a d . Th e s e vehicles are here f or a limited time only , and will be sent to auc tion if not sold .
r 7&)*$-&"113"*4&340/4*5& 50 1 ": 5 01%0--"3'03 :0 6 3 5 3 " % & r#"/,'*/"/$*/(0/4*5&r164)16--03%3 "( : 0 6 3 5 3 " % & 4 DA YS ONL Y!
Z e r o D o w n ! P a yments star t i n g a t $ 3 9 / w k t h e c a r c l u b . c a 1-866-980-4922
22 MORE than just a newspaper ADVERTISING PLANBOOK 2 0 1 0
ADVERTISING PRODUCTS IN-PAPER ADVERTISING PRODUCTS / SPECIAL ADVERTISING FEATURES
Advertising Features > ` Õ Ìv i ÃÌ Þ i à - -6 1 , -"1, ", / "//7 While you may think you know all about "" , *"*1 /" 7iVi Ì } -ÌÀ}o>`ÕÌ viÃÌÞiÃ] vÀ Ì Ãi Ü >Ài >} iÜ viÃÌÞi V ViÃ Ì Ã iÝVÌ} ÃÌ>}i v Ì iÀ Ûið
the Ottawa Citizen, you might still be VV`>Ì] ÌÀ>Ûi] w>Vi] i>Ì ] ÀiVÀi>Ì] vi} i>À} Ì Ã ÃiVÌ Ü >««i> Ì > V>Ìi}Àià v >`ÛiÀÌÃiÀà ÌiÀiÃÌi` Ài>V } Ì Ã «ÜiÀvÕ `i}À>« V° / Ã Ã Ì i «iÀviVÌ Ûi Vi Ì «ÀÌi ÞÕÀ «À`ÕVÌà >` ÃiÀÛVià Ì>}ÀÜ} >` iÛiÀ Ài ÛÌ> Ãi}iÌ v ÕÀ ««Õ>Ì° ÌiÀ>VÌÛi surprised by the abundance of services «`v ÛiÀà v } -ÌÀ} VÕ`} > `ë>Þ >`à >` Ã Ì >`ÛiÀÌÃiÀà ÜiLÃÌià qv >««V>Li® Ü Li «ÕLà i` ÌÌ>Ü>VÌâi°V° / à ÛiÀÃ Ü Ài> i vÀ wÛi Ì Ã >` Ü Li «ÀÌi` LÌ Ì i we offer to our clients. "ÌÌ>Ü> Ìâi >` ÌÌ>Ü>VÌâi°V Çx]äää "* - 6 , /" "1, Our retail advertising representatives " -1 - , ,-
ÃÌÀLÕÌ\ Çx]äää ià "i >Ì ÌÌ>Ü>VÌâi°V ÕÌ -i«ÌiLiÀ Óää can help you focus on what you want *ÕLV>Ì >Ìi\ ->ÌÕÀ`>Þ] >Þ £È] Óää -«>Vi i>`i\ À`>Þ] «À £Ç] Óää your advertising message to achieve, >ÌiÀ> i>`i\ 7i`iÃ`>Þ] «À ÓÓ] Óää and then our writers and creative staff can develop, at no additional charge, SUMMER CAMPS GOING STRONG the specific advertisement or advertising ADULT LIFESTYLES feature you need to meet your goals. In February, parents and children across the city look We publish annually hundreds of Going Strong is designed for to the Citizen’s Summer the Ottawa boomer population. special advertising feature sections, Camps magazine for details on For those who are making new pages, advertorial ads and magazines, sleepover camps, day camps, life style choices in this exciting on topics from Summer Camps to and special summer programs. time of their life. Adult Lifestyle, from Charitable Giving and Estate Planning to High For 14 years, this information- Tech and Your Home. All features large and small give advertisers a packed annual feature has supportive, positive environment for getting their message out. been a must-have reference for summer fun.
May-09-Golf Guide 4/23/09 11:48 AM Page 1
AN ADVERTISING FEATURE OF THE OTTAWA CITIZEN ONE STOP MARKETING SHOP
G o l f 2 0 0 9 The Ottawa Citizen is dedicated to working with advertisers in non traditional ways. By exploring
Your guide to unique synergies with clients that 1 4 3 include partnering with promotional courses in Ottawa, Eastern Ontario and West Quebec events, charities and not-for-profit
Great Golf Savings A Scissor Snip Away . organizations, trade shows and Scissors are the best club in your bag now. Full details in back of Golf Guide. � GOLF entertainment or sporting events, the TANDLCOM Ottawa Citizen can provide that extra GOLF GUIDE CELEBRATE SUMMER value that creates excitement. This special feature highlights all A glossy guide to day trips, weekend Advertising clients have the you need to know about where excursions and summer fun, within opportunity to sponsor contests to golf the best courses, top-of- driving distance. Learn about great with exceptional prizing that can the-line equipment, the latest museums, scenic golf courses, drive traffic into retail locations or in golf fashion and more. An charming resorts, theme parks, align themselves with organizations interactive version is posted towns large and small, festivals, and promoting successful fundraising online at ottawacitizen.com fun things to do with your family events or with sponsored movie and friends. premieres and big name concerts.
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FULL SERVICE PRINTING BEST VALUE FOR YOUR ADVERTISING DOLLAR - MEETING ALL YOUR NEEDS.
Get your a T xreturn prepared professionally e r $ for 0 1 0 Leath MAXIMIZE a t e Y O UR lti m AT X SA U VINGS GENUINE GET RANGE! Special ALE& Y O U R SIN NOW NI Rate P RC I E D HURRYT H ER For LEA Seniors 55+ only $55
VE Y ! HA Call DA Please Conrad TO note: IT There could Eagan details. FR be BU Y for FROM EENO additional store OBLIGA T CHOOSE c oday See TION har TO APPOI ges for IT NTMENTT more complex 4 COLOURS OASSESS ta t h is a l YOURS x returns. ITUA 51 7 9 h o m e TION. a k e 01 9 9 23T Z-BConrad o y 4 9 9 01g eCarling n u in e - Eagan L a Ave., 6 9 9 l e a t h e r $ Suite 200, $ ly(613)8 9 9 Ottawa 51 9 9 6 9 9 r e c lin e r o n ONLY f o r 829-78 7 4 K2B 7G3 7 4 9 Ext. [email protected] d e fe r r e d p la n m o n th s 2 1 p a y m e n t
We can work with you to get the best value for your advertising dollar as well as festival programs, brochures, inserts, and even magazines.
The Citizen also manages the printing work for fund raising efforts by organizations such as CHEO and the Ottawa Regional Cancer Foundation.
It’s an aspect of the Citizen’s business that continues to grow and change! And it’s yet another way for Citizen advertisers to build their business in addition to in-paper and The Ottawa Citizen is not just a newspaper. Large run broadsheet and tabloid flyers online opportunities. In fact, the Citizen is also a full service range from newsprint to high end gloss printing and distribution business, The papers and everything in Citizen manages flyer printing for many between. Our extensive customers large or small. experience can help you customize your printing On site we have a full print shop that based on targeted includes a four colour press great for audience and tailored to printing flyers and digital presses suited your budget. to running point of sale products, short run post cards and business cards. All the Specialty publications tools you need to get selling. such as the Golf Guide, Summer Camps, Style For larger runs we use our buying Magazine, Celebrate Summer, power to leverage some of the best are produced and distributed printing rates available for our clients. through the Ottawa Citizen.
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FULL SERVICE DISTRIBUTION TARGETED AUDIENCE - TAILORED TO YOUR BUDGET
URBAN DELIVERY
Cost effective inserts, professionally designed, printed and distributed by the Ottawa Citizen and Flyer Force
Designed to target specific geographic areas or demographic variables with guaranteed distribution through the Ottawa Citizen and Flyer Force.
Extended Market Coverage
RURAL DELIVERY
Provides the advertiser with the ability to target their message, in one or more specific geographic zones, according to postal codes or neighborhoods.
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OttawaCitizen.com’s Ottawa Citizen in Print and Online reaches website traffic still Ottawa Citizen in Print & Online 49% ofreaches Ottawa 49% Adults of Ottawa 18+ adults 18+ keeps growing
OttawaCitizen.com reaches 135,100 reaches 404,500 Online Ad Products Ottawa Adults Ottawa adults each week each week • Leaderboard • Big Box • Impulse 454,600 • Text combined unduplicated print/online reach of 49%
50,100 Ottawa adults are exclusive to Ottawa Citizen online (37% of online readership) 85,000 Ottawa adults read Ottawa Citizen both in print and online (63% of online readership)
The Benefits of Advertising on OttawaCitizen.com
Associate your brand/company with credible, up-to-date information that you already know and trust from Ottawa’s leading daily newspaper – The Ottawa Citizen.
Reach one of the most attractive online audiences in Canada. This audience tends to be younger, more educated, more affluent than the overall Ottawa market .. and it’s growing fast.
Extend your reach and maximize the effectiveness of your Ottawa Citizen advertising and our overall media mix.
Sources: NADbank 07, Ottawa-Gatineau CMA, Print/Online = 7 day cume Comscore Media Metrix – Unique Visitor Count for OttawaCitizen.com
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ottawacitizen.com INTEGRATED MEDIA OPPORTUNITIES
jobs working careers What do you want to do? advice
Who do you need to hire? Introducing working.com. What’s the big occasion? The national career network with a local focus. Whether you are sharing your engagement working.com offers you unparalleled reach with the world, sending an e-card to your across Canada and a uniquely tailored best friend, or looking for ways to ring in approach to target the qualified applicants your favourite holiday – celebrating.com you are seeking. working.com lets you is here for you! Browse the site to see all harness the full power of the Canwest there is to offer – place announcements, MediaWorks network, providing access contribute stories and photographs and to: 3,000,000 + unique users each month read interesting articles. We’re here to on canada.com, Canada’s personalized help you celebrate! information and services portal and 2,000,000 + Canadians every day through Canwest newspapers,10 thriving metro ottawacitizen.shoplocal.com Where do you want to live? markets with local job applicants seeking Welcome to Shopping – the compare- Canada’s newest and most compre- local employment. before-you-buy website that’s part of your hensive real estate listing platform. Ottawa Citizen. Check out ads from your Detailed property information, neigh- newspaper – online and interactive. Get bourhood maps and related content from information, compare prices, find what the Ottawa Citizen, the National Post and you want – when you want it. What do you want to drive? Canwest newspapers across the country Welcome to driving.ca, Canada’s premier make househunting.ca Canada’s number one-stop resource for automotive listings and one destination for real estate information consumer information. driving.ca provides and advice. consumers with an easy, intuitive way to search for new and/or used automobiles Advertise at wholesale costs? Yes you anywhere in Canada. Potential buyers can can, when participating in the Ottawa How will you remember them? download volumes of information and Citizen’s annual Auction-Mart. This online data about every automotive make and Photos, tributes, more. auction will feature a variety of products model including editorial reviews, road Create a lasting tribute with remembering. and services that will drive new revenues, tests, vehicle profiles and full manufacturer ca. The Ottawa Citizen has expanded the maximize advertising budgets, preserve specifications. services of traditional death notices and cash flow and will provide clients with As Canada’s most comprehensive source in-memoriam messages. remembering. the opportunity to capitalize on free for automobile advertising, vehicle listings ca will allow families and friends a greater promotion and generate store traffic. To and industry information, driving.ca provides opportunity to share messages, memories, qualify to participate, advertisers provide blanket assistance to anyone interested stories and photos of loved ones online merchandise/professional services in in buying, selling or owning a vehicle through the use of guest books and exchange for advertising. Call your Account in Canada. photo albums. Executive today for details.
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ADVERTISING PRODUCTS TARGETING OPPORTUNITIES – SPECIAL ADVERTISING FEATURES 2009
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
Healthy Living - Healthy Living - Commemorative Feature Healthy Living - Golf Guide Celebrate Summer Healthy Living - Healthy Living - Cosmetic Rejuvenation Today’s Family (Olympics) Oral Care Month Boomers (Lifestyle) Sleep Well Healthy Living - Life: Healthy Living - Babies of the Year Our Games, Our Your Wedding Day Travel & Loyalty Boomers (Eldercare) Cosmetic Rejuvenation Digital Entertainment - Healthy Living - Athletes (Olympics) (part of Digital Media) Today’s Family Careers Super Section Healthy Living - Your Home Driving Green HDTV Survival Guide - RRSP Part 1 Pets & Healthy Living (part of Digital Media) Healthy Living - Long Weekend Healthy Living - Travel Going Green - Your Home Wellness & Nutrition Fun Guide Ultimate Canadian Accessible Tourism Earth Day Healthy Living - (Antioxidants) Supplement - Olympics Special Automotive Hockey Guide Going Strong - Today’s Family (Olympics) Healthy Living - Adult Lifestyles Long Weekend Feature - Auto Show Healthy Living - Wellness & Nutrition: Family Vehicles Fun Guide Romance Wellness & Nutrition: Stress Less Long Weekend Medicines Fun Guide Style Magazine Healthy Living - Heart Health Month Green Technology Healthy Living - Digital Photography - Hearing Awareness (part of Digital Media) Vancouver 2010 Your Home Preview Leave a Legacy Long Weekend Style Magazine Fun Guide RRSP Part 2 Going Green Going Green - (Cdn. Environment Summer Camps Earth Hour Week Series)
Healthy Living - Mortgages Boomers (Economy)
If you have an idea for a new Special Section, please contact your sales representative or call 613-596-3590
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SEPTEMBER OCTOBER NOVEMBER DECEMBER
The New Season NHL Hockey Preview 2011 Vehicle Preview Healthy Living
Healthy Living GTEC - Focus on Charitable Giving & Goverment Estate Planning Guide Travel & Loyalty Your Home Healthy Living Your Home Going Green Home Electronics & Style Magazine Technology Healthy Living Careers in Public Sector Holiday Gift Guide Small Business Automotive Outlook Style Magazine Careers Super Section Connected 2.0 Digital Photography Going Strong - Adult Lifestyles Celebrate Winter
Ottawa Citizen Advertorial Team Subject to change
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