Customer Profile Report for CROWN & HORNS , EAST ILSLEY

Customer Profile Report for CROWN & HORNS , EAST ILSLEY (Punch Outlet Number: 905938) COMPTON ROAD, NEWBURY, RG20 7LH (RG20 7LH)

Age Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime 0-15 105 180 833 3,109 14,451 102 116 119 118 106 16-17 7 11 77 259 1,638 55 57 89 80 97 18-24 23 28 171 611 4,975 46 37 51 48 76 25-34 50 70 321 1,086 9,512 66 62 63 57 96 35-44 80 118 527 1,972 9,736 114 112 111 111 106 45-54 116 184 749 2,501 10,877 148 157 142 126 106 55-64 69 102 479 1,933 7,972 111 109 114 122 97 65+ 101 135 571 2,529 13,296 102 91 85 100 102 Population estimate 2015 551 828 3,728 14,000 72,457 100 100 100 100 100

Ethnicity - Census 2011 Count: %: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime White 519 786 3,381 12,539 64,000 96% 98% 97% 97% 95% Mixed / Multiple Ethnic Groups 6 6 44 144 826 1% 1% 1% 1% 1% Asian / Asian British 12 12 45 131 1,707 2% 1% 1% 1% 3% Black / African / Caribbean / Black British 0 0 6 36 466 0% 0% 0% 0% 1% Other Ethnic Group 1 1 3 24 233 0% 0% 0% 0% 0% All People (Ethnic Group) 538 805 3,479 12,874 67,232 100 100 100 100 100

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime A City Prosperity (18+) 0 0 0 0 57 0 0 0 0 2 B Prestige Positions (18+) 0 0 138 994 5,555 0 0 67 129 136 C Country Living (18+) 288 484 1,317 5,441 8,657 945 1,092 673 741 223 D Rural Reality (18+) 151 154 1,133 2,745 4,137 496 348 581 374 107 E Senior Security (18+) 0 0 0 34 4,323 0 0 0 4 95 F Suburban Stability (18+) 0 0 0 6 3,910 0 0 0 1 114 G Domestic Success (18+) 0 0 48 375 6,558 0 0 20 42 139 H Aspiring Homemakers (18+) 0 0 180 888 7,344 0 0 70 92 144 I Family Basics (18+) 0 0 0 31 4,349 0 0 0 4 108 J Transient Renters (18+) 0 0 0 0 927 0 0 0 0 29 K Municipal Challenge (18+) 0 0 0 0 78 0 0 0 0 2 L Vintage Value (18+) 0 0 0 53 2,492 0 0 0 8 71 M Modest Traditions (18+) 0 0 0 12 768 0 0 0 2 29 N Urban Cohesion (18+) 0 0 0 0 975 0 0 0 0 33 O Rental Hubs (18+) 0 0 0 0 5,848 0 0 0 0 136 Adults 18+ estimate 2015 439 638 2,816 10,579 55,978 100 100 100 100 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Mosaic UK Map and Data: CROWN & HORNS , EAST ILSLEY (905938)

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 0.5 Miles Miles A City Prosperity (18+) 0 0 B Prestige Positions (18+) 0 0 C Country Living (18+) 288 945 D Rural Reality (18+) 151 496 E Senior Security (18+) 0 0 F Suburban Stability (18+) 0 0 G Domestic Success (18+) 0 0 H Aspiring Homemakers (18+) 0 0 I Family Basics (18+) 0 0 J Transient Renters (18+) 0 0 K Municipal Challenge (18+) 0 0 L Vintage Value (18+) 0 0 M Modest Traditions (18+) 0 0 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 0 0 Adults 18+ estimate 2015 439 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Occasions Map and Data: CROWN & HORNS , EAST ILSLEY (905938)

Occasions Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime 01 Mine's a Pint 36 51 188 832 3,410 148 134 106 117 81 02 Early Doors 20 29 124 527 2,938 98 91 83 88 83 03 Everyday is Friday 18 27 132 491 3,516 103 99 104 97 117 04 Weekend Millionaires 13 18 126 494 3,438 52 46 69 67 79 05 Out On The Town 7 14 90 403 4,308 29 37 51 57 103 06 Business and Pleasure 25 39 129 635 2,651 200 200 142 174 123 07 Sporting Pints 5 9 63 217 3,718 19 22 32 28 81 08 Student Social 22 44 192 619 2,195 195 250 233 187 113 09 Leisurely Lunch 32 47 203 827 4,112 135 127 117 119 100 10 Wining and Dining 28 44 229 909 5,181 104 104 116 115 111 11 Household Outing 13 16 73 400 3,585 61 48 47 64 97 12 Midweek Meal Deal 16 30 138 497 1,851 133 160 157 141 89 13 Date Night 27 39 211 809 4,506 141 131 151 144 136 14 Birthday Treat 21 31 163 633 3,525 110 104 116 113 107 15 Pre Show Meal 8 16 64 215 1,306 121 155 133 111 115 Number of Occasions 291 454 2,125 8,508 50,240 100 100 100 100 100

Competition Type Summary Table 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 Reporting Category Miles Miles Miles Miles Café / Wine Bar 0 0 0 0 Circuit Bar 0 0 0 0 Community Local 1 1 2 7 Dry Led 0 0 3 7 Branded Food Pub 0 0 0 0 Rural 0 0 0 2 Other 1 1 3 9 Total 2 2 8 25

Competition Type Summary Table 0 - 0.5 Reporting Category Miles Café / Wine Bar 0 Circuit Bar 0 Community Local 1 Dry Led 0 Branded Food Pub 0 Rural 0 Other 1 Total 2

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance

Distance Rank Pub name Address Owner Postcode Category (Miles)

N/A CROWN & HORNS , EAST ILSLEY COMPTON ROAD, NEWBURY, RG20 7LH Punch Taverns RG20 7LH Punch Taverns 0.00 1 Crown & Horns Compton Road, East Ilsley, Newbury Punch Pub Company RG20 7LH Other 0.00 2 Swan Inn High Street, East Ilsley, Newbury Greene King RG20 7LF Community Local 0.04 3 Harrow Inn Main Street, West Ilsley, Newbury Hawthorn Leisure RG20 7AR Dry Led 1.63 4 West Ilsley Cricket Club Catmore Road, West Ilsley, Newbury Independent Free RG20 7AT Other 1.66 5 Institute Or Animal Health High Street, Compton, Newbury Independent Free RG20 7NN Other 1.68 6 Compton Swan High Street, Compton, Newbury Greene King RG20 6NJ Dry Led 1.79 7 Rose & Crown Main Street, Chilton, Didcot Greene King OX11 0RZ Community Local 2.85 8 Coach & Horses Worlds End, Beedon, Newbury Independent Free RG20 8SD Dry Led 2.88 9 Chilton Garden Centre Newbury Road, Chilton, Didcot Wyevale Garden Centres OX11 0QN Other 3.08 10 Fox & Hounds Hillgreen Lane, Peasemore, Newbury Independent Free RG20 7JN Dry Led 3.28 11 Rutherford Appleton Lab Recreation Harwell Science & Innovation Campus, Didcot Independent Free OX11 0QX Other 3.33 12 George & Dragon Reading Road, Upton, Didcot Hawthorn Leisure OX11 9JJ Community Local 3.64 13 Red Lion Chapel Lane, Blewbury, Didcot Brakspear OX11 9PQ Community Local 3.65 14 Blueberry London Road, Blewbury, Didcot Independent Free OX11 9NU Dry Led 3.75 15 White Hart Church Street, Hampstead Norreys, Thatcham Greene King RG18 0TB Dry Led 3.78 16 Bell Inn Aldworth, Reading Independent Free RG 8 9SE Rural Character 3.97 17 Four Points Aldworth, Reading Independent Free RG 8 9RL Community Local 4.02 18 Horse & Harrow Main Street, West Hagbourne, Didcot Hawthorn Leisure OX11 0NB Community Local 4.14 19 Kingswell Hotel & Restaurant Reading Road, Harwell, Didcot Independent Free OX11 0LZ Other 4.47 20 Stag Shop Lane, Leckhampstead, Newbury Independent Free RG20 8QG Dry Led 4.57 21 Newbury Showground Priors Court, Hermitage, Thatcham Independent Free RG18 9QZ Other 4.76 22 Sweet Olive At The Chequers Inn Baker Street, Aston Tirrold, Didcot Enterprise Inns OX11 9DD Rural Character 4.86 23 West Berkshire Golf Club Chaddleworth, Newbury Independent Free RG20 7DU Other 4.90 24 Fleur De Lys 30 Main Road, East Hagbourne, Didcot Greene King OX11 9LN Community Local 4.93 25 Crab North Heath, Chieveley, Newbury Independent Free RG20 8UE Other 4.96 26 Fox Inn High Street, Hermitage, Thatcham Enterprise Inns RG18 9RB Dry Led 5.06 27 Hermitage Retail Thatcham Hermitage, Thatcham Independent Free RG18 9TP Other 5.07 28 Royal British Legion Club Westfield, Harwell, Didcot Independent Free OX11 0EJ Other 5.08 29 White Hart High Street, Harwell, Didcot Greene King OX11 0EH Community Local 5.12 30 East Hendred Community Centre Church Street, East Hendred, Wantage Independent Free OX12 8LA Other 5.13