JULY 29 - AUGUST 2, 2020 • EVRAZ PLACE • REGINA, SK
2020 SPONSORSHIP OPPORTUNITIES
1 2 The smell of mini donuts, popcorn and corndogs lingers in the air. Bells are ringing and people are laughing as rides twist, turn, shake, rock and roll. Families are playing games and couples are holding hands while taking in the breathtaking view at the top of the Ferris wheel.
Since the first fair in Regina’s history was organized in 1884, thousands of people have come together each summer to take in the sights, sounds, tastes and non-stop entertainment of one of Saskatchewan’s most beloved annual traditions.
3 Our team can help you with custom on-site activations, community engagement, brand awareness, employee engagement and premium hosting opportunities.
Queen City Ex gates open Wednesday, July 29 and will remain open until Sunday, August 2, offering visitors five memorable days full of delicious food, thrilling rides, local exhibits, showcases, games, Esports and the Pile O’ Bones Rodeo!
To wrap up a full day bursting with fun, fairgoers can dance each night away to a great lineup of artists at the Great Western Stage. Located outdoors in Confederation Park at Evraz Place, the Great Western Stage is the perfect opportunity to enjoy the remaining prairie summer nights.
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2019 QUEEN CITY EX MAP Princess St. Princess
Pasqua St.
Lewvan Drive Paid Parking Paid Parking (Accessible Only)
AFFINITYPLEX INTERNATIONAL TRADE CENTRE The Market Place/Tavern SaskTel HALL A SASKMILK HALL C Thrill Zone 10th Ave E-Sports HALL Imagination Place and GATE Fascination The Farm Place
WEST FOYER BANNER HALL Play Place Food Zone
Paid Parking Ramada Plaza Midway Stage Kiddieland CONFEDERATION PARK
BRANDT CENTRE GATE Pile O’Bones Rodeo and AG Show
Ultimate Fan Zone Great Western Stage Midway Rides
Paid Parking
Midway Washrooms RTSIS Teen Help Kids Meet N’ Greets Lost Kids Centre/ Canadian Reptile Paid Parking ATM Wheelchair & Stroller Rentals Encounters
Paid Parking Parking Toll Booths Information Open Entrances Petting Zoo
Bag Search First Aid Confederation Park Entrance Extreme Dogs
Smoking Areas Security Oce/ Bar Lost & Found Accessible Entrance Ticket Redemption Shopping
5 PRESENTING SPONSOR OF QUEEN CITY EX
$75,000 - 1 AVAILABLE
• Recognition as ‘Presenting Sponsor’ in all Queen City Ex advertising through paid, earned and owned media channels • Activation rights on Queen City Ex grounds (to be customized and agreed upon) available within all Queen City Ex activities • Activation rights (to be customized and agreed upon) within the Queen City Ex Parade • Gate entry signage presence at the two main entrances – 10th Avenue and Lewvan Drive • Premium booth within Queen City Ex Marketplace to showcase products and service • Brand presence on the Queen City Ex webpage • ‘Presenting Sponsor’ signage, site locations customized to suite partner • Experience for eight at Queen City Ex Exclusive Concert Premium Experience for every concert on the Great Western Stage • One (1) logo presence in rotation as ‘Presenting Sponsor’ on the Evraz Place digital network • Experience for eight club seating for each Pile O’ Bones Rodeo performance • One hundred (100) Queen City Ex Day Trippers • Queen City Ex General Admission passes for all employees
This package is fully customizable. Additional tickets, activations and experiences can be added to reach your preferred audience.
6 PRESENTING SPONSOR OF ESPORTS 2020 $25,000 - 1 AVAILABLE
SKL Esports is proud to present SKL’s BIGGEST Ultimate tournament at the Queen City Ex. With previous Smashfests at the University of Regina, West Edmonton Mall, and Sasktel Centre, this Smashfest is going to be a wild ride. Growing from 60 to 100 to 200 players, we expect this Sat/Sun tournament to be our biggest yet by far…again! This tournament features a $2,000.00 pot bonus for Smash Ultimate singles. A $10,000 prize pool will be awarded. In 2019, over 500 gamers registered and nearly 5,000 viewers tuned in to the live stream.
• Recognition as Esports ‘Presenting Sponsor’ in all Queen City Ex advertising through paid, earned and owned media channels • Activation rights on Queen City Ex grounds and/or within ITC Hall A (to be customized and agreed upon) Activation rights (to be customized and agreed upon) within the Queen City Ex Parade • Premium booth within the gaming hall, to showcase products and service • Brand presence on the Queen City Ex webpage • ‘Presenting Sponsor’ signage, site locations customized to suite partner • One (1) logo/ad presence in rotation as “Presenting Sponsor” on the Evraz Place digital network • Ten(10) Queen City Ex Day Trippers • Twenty (20) General Admission passes • A VIP package for four (4) individuals at The Porch for our entire concert series and club seating for Pile O’ Bones Rodeo; 2020’s Premium Guest Experience
This package is fully customizable. Additional tickets, activations and experiences can be added to reach your preferred audience.
7 PRESENTING SPONSOR OF VIP PORCH $40,000 - 1 AVAILABLE
Great Western Stage will play host to a variety of genres for the 2020 concert series. This next level VIP chalet will delight the culinary, visual and audio senses with up-front stage views, Chef inspired appetizers and crystal clear sound all enjoyed from this platform setting complete with beverage service.
• Logo prominently displayed on the tent
• Tables within to have logo’s prominently displayed
• Activation rights within for all five concerts
• VIP premium experience for eight complete with reserved seating for eight (8), a complimentary beverage for each performance and Saskatchewan Flavours inspired culinary treats.
• Fifty (50) Queen City Ex General Gate Admissions
This package is fully customizable. Additional tickets, activations and experiences can be added to reach your preferred audience. We encourage custom decor, branded giveaways, pop-up banners or anything else to integrate your brand with this unique experience!
VVIP Porch experience passes can be purchased at $100 each, single use only.
8 PRESENTING SPONSOR OF QUEEN CITY EX PARADE
$10,000 - 1 AVAILABLE
The excitement of a parade resonates with young and old alike. With exposure to 20,000+ spectators, 100 businesses and 1,500 participants you have the opportunity to distribute candy, toys or promotional items – this annual kick off is a great place to be. Float participants are vying for the 1st place designation and $1,000.00 prize.
• Recognition as ‘Queen City Ex Parade Presenting Sponsor’ in all Queen City Ex advertising through paid, earned and owned media channels • LIVE broadcast on Access 7 • Activation rights on Queen City Ex grounds (to be customized and agreed upon) available within all Queen City Ex activities • Activation rights (to be customized and agreed upon) within the Queen City Ex Parade including complementary float and activations throughout parade route. • Twenty five (25) Queen City Ex General Admission passes
9 PRESENTING SPONSOR OF THE TAVERN
$5,000 - 1 AVAILABLE
Located in the heart of the AffinityPlex among exhibitors/business owners, this fully air conditioned facility is the go-to meeting place for fair goers and participating exhibitors/businesses located within the AffinityPlex.
• Daily activation opportunity – great spot for regulation samples!
• Wrap tables, the bar, place banners and flags – this area is yours – recreate custom experience that best represents your business. Some furnishings will be supplied – bar service, seating etc.
• Twenty (20) General Admission Gate passes
• Two (2) VVIP Porch experience pins for concerts series and Pile O’ Bones Rodeo; 2020’s Premium Guest Experience
10 PRESENTING SPONSOR OF CLOSING NIGHT PYROTECHNICS
$7,500 - 1 AVAILABLE
• Recognition as ‘Presenting Sponsor Queen City Ex Closing Night Fireworks’ in all Queen City Ex advertising through paid, earned and owned media channels
• Activation rights on Queen City Ex grounds or within Confederation Park just prior to ‘set off’ of 2019’s pyro display (to be customized and agreed upon) available on a single day of your choice
• 15 Queen City Ex General Admission Gate Passes
• Two (2) VVIP Porch experience pins for all Great Western Stage Concert series and Pile O’ Bones Rodeo Final; 2020’s Premium Guest Experience
11 GATE/ENTRANCE SPONSOR
$7,500 - 2 AVAILABLE
Create your kind of spectacular in the spirit of fair; walk through a balloon arch, logo on all side for entry and exit visibility, activate with fair related fun such as spin a wheel for a prize, punch a paper hole and win what’s inside – your only limitation is your imagination!
• A customized activation immediately seen by all 200,000+ attendees • Visibility upon entry and exit • Opportunity for themed swag to start or end guest experience with your street team • Custom branding opportunity • 30 Queen City Ex General Admission Gate Passes
12 “ASK ME” VOLUNTEER PROGRAM PROGRAM SPONSOR
$5,000 - 1 AVAILABLE
Have your company and staff volunteers at up to ten information booths. This opportunity puts you front and centre in a meaningful way – working directly with directing families, lost kids and providing overall support to all attendees of Queen City Ex.
• Visibility on volunteer t-shirts/uniforms and their corresponding reference booklets • On-site activations • Social media support; earned and on owned media channels • Opportunity to provide volunteers for program activation • 30 Queen City Ex General Admission Gate Passes • Employees invited to volunteer and assist with daily implementation and interaction.
13 PRESENTING SPONSOR OF ULTIMATE FAN ZONE
$5,000 - 1 AVAILABLE
Great Western Stage is the evenings hottest location – and home to the Ultimate Fan Experience. Be up close and personal with this years entertainment line up with up to 500 advance tickets sold for every performance. Your spot directly in front of the stage is reserved with this Ultimate Experience complete with gated entrance/exit, private beverage services. Designation is easy to spot with each performances custom collectors laminate on a lanyard.
• Signage within the Fan Zone front of stage area • Logo on each performance collector laminate • 24 General Admission Gate passes - six (6) for each performance* • 24 Ultimate Fan Zone admissions/laminates – six (6) for each performance*
* Sunday’s Regina Symphony Orchestra concert will not have an Ultimate Fan Zone.
14 FEATURE EVENT SPONSOR
$3,500 - 1 EVENT $10,000 - 3 EVENTS
Align your business with the demographic that best complements your desired clientele by activating your team before or after performances.
• Paw Patrol • Dale K Hypnotist • Petting Zoo • Mini Nascar • Reptile Show with Walking Dino • Little Buckaroos Stage Performance • Mini Golf • Dog Show • Sunflower Saddle Ranch • Doo Doo the Clown • Ride the Vibe (BMX/Moto) • Face painting • Sean Watson • Corn Maze
• Custom onsite activation rights for each of the five (5) days • Advertising through paid, earned and owned media channels • Location signage • Four (4) General Admission Passes per day for a total of twenty (20)
This package is fully customizable. Additional tickets, activations and experiences can be added to reach your preferred audience.
15 DAILY VIP AND PAID PARKING SPONSOR
$1,000 - 6 AVAILABLE
Target your key message and special offer to our VIP and Paid parking guests. This investment allows you the opportunity to paper all vehicles for the day. A total of 10,000 expected over the duration of the event. 110 VIP allotted for daily.
• Team of up to 6 persons to be provided security access to vehicles on a event date of your choice • 6 General Gate Admission passes included • All materials must be pre-approved by Evraz Place
This package is fully customizable. Additional tickets, activations and experiences can be added to reach your preferred audience.
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