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Making tourism thrive Addressing key issues EM Najeeb, Senior Vice President, IATO, claims that Rajiv Mehra, Vice President, IATO, says that the the 35th convention would address the real problems knowledge sessions during the Convention will help that are being faced by its members. attendees overcome challenges of inbound business.

Nisha Verma gather and deliberate on the Manas Dwivedi should be good for us,” topic in a critical and self- Mehra remarks. alling the 2019 IATO assessing way.” inning hopes on an CConvention another unique Pincreased inbound tourist He adds that the flagship an- effort by the association, Expecting that the conven- traffic to West Bengal post nual event of the Association EM Najeeb says, “It is the 35th tion would ponder over all the 35th IATO Convention, will also give members an Annual Convention of IATO, aspects related to the theme, Rajiv Mehra says that the opportunity to visit the City of which is being conducted in Najeeb claims, “We hope knowledge sessions during Joy after 17 years and experi- a very important metro like it would help us figure out the Convention will primarily ence a lot of development and Kolkata. The city is a very whether tourism is growing focus on issues being faced new tourism products that strategic entry point to the or thriving. No doubt, we by members in the industry. have come up in West Bengal. eastern part of India. IATO have challenges to overcome. will be taking its convention EM Najeeb At the same time, we have “Lately, inbound traffic to the Rajiv Mehra “A lot of foreign tourists like to Kolkata after 17 years, and Senior Vice President great opportunities too. This country has reduced and we Vice President to visit Darjeeling, but we IATO is a very important point to IATO still need to increase the be discussed and pertinent numbers to Kolkata. For that, We have great hopes for the points have to be arrived at. 7KHSDQHOOLVWVZLOOEHDEOHWRLPSDUW we are conducting several The 34th convention in Vizag post-convention Fam tours future of tourism in India. We have to discussed about achieving the NQRZOHGJHWRPHPEHUVRQZKDWPHDVXUHV September 15 onwards. There ÀQGRXWZD\VWRWULJJHUJURZWKLQWKH 20-million target for tourist VKRXOGEHWDNHQWRLQFUHDVHEXVLQHVVDQG are six tours in total, ranging arrivals. The government and from same-day trips to three- tourism sector the industry were geared up GHDOZLWKFKDOOHQJHV night excursions. There is a towards that, but there were complimentary half-day city this is a happy occasion for Opportunities” - is also a many challenges to be faced wanted the discussion dur- to impart knowledge to tour as well, and shopping the members of IATO as well very relevant one. This is later, internationally and ing the Convention to centre members on what measures tours planned for spouses of as the tourism, travel and the right time to check our domestically. We have great on this issue - understand should be taken to increase members, on September 13 hospitality industry stakehold- efforts and assess the hopes for the future of tourism why we are not getting busi- business and deal with and 14. I am very hopeful that ers of that region. The theme progress of inbound tourism in India. We have to find out ness and where the solution challenges. Hopefully, if inbound tourism will increase of the convention - “Is Tourism in India. This will be an ideal ways to trigger growth in the lies. The renowned panellists everything goes well, in this area after the IATO Thriving – Challenges and opportunity for everyone to tourism sector.” at the sessions will be able the upcoming season Convention,” he shares. 4 TRAVTALK IATO DAILY 2019 - DAY 2 HOTELS Local is Tree of Life's essence Akhil Anand, Director, Tree of Life Resorts & Hotels, claims that the location of their properties is key to the kind of offbeat experiences they offer to guests. A visit to the local village school or to the homes of villagers are what keep bringing guests back to the properties owned by Tree of Life.

TT Bureau bore, and . Having the right mix of inbound during ree of Life Resorts & the winter months is a key THotels is set to expand consideration for us and we in other parts of India under are actively scouting for either a lease or a revenue more such destinations sharing model. Akhil Anand which would be a good fit says, “We are continuing to for the brand.” enhance our guest experience and expand our portfolio in the Owing to the location they luxury boutique space. Stay- choose for their proper- ing true to our philosophy of ties, away from cities, they being situated slightly outside are able to offer a different Akhil Anand of city centres, in calm and Director experience to guests. Anand serene surroundings, we Tree of Life Resorts & Hotels claims, “Given that we are in are looking at more leisure destinations around India The Tree of Life Resort & Spa, with properties that are +DYLQJWKHULJKWPL[RILQERXQGGXULQJ interested in associating with WKHZLQWHUPRQWKVLVDNH\FRQVLGHUDWLRQ riences that traditional city time to India, it's what our trees with blackboards and us in the lease or revenue hotels cannot offer, simply guests yearn to experience chalks - something that most sharing model.” IRUXVDQGZHDUHDFWLYHO\VFRXWLQJIRU because of their location. We first-hand. We are also able of us have now completely take guests into the homes of to take guests into local forgotten about. There are The group has quite a few more such destinations simple villagers to experience village schools so they can many such experiences that offerings for inbound guests, portion of the inbound circuit what you could perhaps call how they live, which gives experience what education we have curated and they claims Anand, saying, “We with our presence in cities like a 'rural' setting, we are able them a great perspective. in rural India is like. Children really are the highlight for all have already covered a large Jaipur, Varanasi, Rantham- to offer certain special expe- Especially if this is their first here are still studying under our guests.”

6 TRAVTALK IATO DAILY 2019 - DAY 2 AGENTS Foreseeing good growth Revamped Clarks Shiraz Rajesh Mudgil, Hony. Secretary, IATO, expects a Debasish Bhowmik, COO, Clarks Shiraz , says 15-20 per cent growth in tourism to West Bengal with that with the recent refurbishment of its restaurants and the convention being organised here. rooms, the hotel is ready for the upcoming season.

Manas Dwivediorganised keeping in mind TT Bureau the country. That said, the needs and demands of domestic tourism has grown xpressing confidence that industry professionals and espite all the competition to an extent. We are looking Ethis year’s IATO Convention members. Another highlight Dand a sluggish market, forward to good business in will be beneficial to promoting would be that the local tour Clarks Shiraz Agra registered the upcoming season tourism to East India, Rajesh operators of West Bengal and a respectable growth of starting from October Mudgil says that certain the tourism fraternity of the around 12 per cent in the 2019,” he shares. elements have been added to State will get an opportunity last financial year, the Convention for members to to interact with tourism 2018-19. According to Sharing updates on the experience the State first-hand. stakeholders of the country. Debasish Bhowmik, recent refurbishment at “Members who have not Mudgil adds, “We have also Chief Operating Officer, the property, he says that explored certain areas around invited people from our neigh- Clarks Shiraz Agra, this year, the hotel has undergone Kolkata, like the Sundarbans or bouring countries, so we will for multiple reasons, the tremendous transformation. Rajesh Mudgil Debasish Bhowmik river cruising, will get a first- Hony. Secretary have delegates from Bhutan, inbound business was quite Chief Operating Officer “We have had a total of 90 hand experience to help them IATO Bangladesh, and Myanmar,” low. He says that the busi- Clarks Shiraz Agra rooms refurbished. Overall, the he shares. hotel has received a change We have also invited people from our We have had a total of 90 rooms in all aspects. We have Mudgil is also hopeful that the relaunched the menu at ‘The QHLJKERXULQJFRXQWULHVVRZHZLOOKDYH Convention will bring about at UHIXUELVKHG2YHUDOOWKHKRWHOKDVUHFHLYHG Mughal Room’ and have a least a 15-20 per cent growth a change in all aspects new approach to ‘The Sunset GHOHJDWHVIURP%KXWDQ%DQJODGHVK in tourism traffic to the region, Lounge’, which overlooks the DQG0\DQPDU as has been seen in the past. ness was affected by multiple “I also think that there has Taj Mahal. The hotel has also “We have seen that wherever factors such as a prolonged been a sudden drop in the recently been reclassified to sell the tourism products of the renowned author Chetan the IATO Convention goes, period of General Elections, tourist traffic from Europe a five-star deluxe property, so State more effectively. Inbound Bhagat as a motivational there has been a minimum closure of Jet Airways, as and Latin America. So, in this is another feather in the tourism is facing a downside speaker to boost the morale of 15-20 per cent increase in well as the terror attack in the first six months of this cap,” he shares. For the next in the country currently, so the all our members,” he says. The business in that sector. So, we Sri Lanka due to which the year, there was a dip in financial year, the hotel has sessions will address such knowledge sessions during are expecting more from this Buddhist sector was particu- inbound business in the budgeted a growth of around issues. We have also invited the Convention have been Convention,” he concludes. larly affected. Agra region and around 12-15 per cent. Go digital before you lose out Today, technological developments are accelerating, resulting in increased mobile data consumption which is changing customer expectations. Tourism marketing practices therefore need to evolve to keep pace, they also need to move from the traditional marketing channels to a more digital presence.

ven though they operate in cent y-o-y growth, respec- gic stand of your new digital lows operators to target new Ethe tourism industry which tively. The trend indicates that 7KHYDOXHRIGLJLWDOLVQRWIXOO\ marketing and drill down to the customers, new segments, is more a provider of service tomorrow’s win-win situation tactical campaigns, first to the and more effectively measure than one that ‘delivers a prod- would therefore be for tour op- XQGHUVWRRGE\PRVWVPDOODQGPHGLXP countries you are foreseeing return on investment through uct’, MakeMyTrip and Yatra. erators who start thinking and WRXURSHUDWRUV 607 DQGLQPDQ\FDVHV potential in for your segments the vast range of web analyt- com still manage to make a transforming their business to and then local regions. ics platforms available lot of sales of transportation, a wider web base. LVQ·WEHLQJXVHGHIIHFWLYHO\ today. With the ability to holiday packages and hotel Review and improve continu- transcend geographical services on their website, From traditional to digital organisational thinking away become ‘digital first’. Study ously: The market demand is boundaries, SMT with a with 27 and 9.50 million visits If you wish to transform your from favouring traditional mar- your business figures and changing quickly and a product strong digital presence can per month, respectively, on marketing function to adapt keting channels to prioritising profitability in the past two that is relevant today may not reach untapped markets. these two sites. The combined to the rising digital consump- digital media. years, the current scenario, be relevant tomorrow. Embark revenue of all OTAs in 2019 tion, the following five steps and a forecast for the next on new digital marketing tech- was US$ 8,069 million with will help you transform your Analyse the present: Under- two years. niques and change before the users touching 33.9 million, organisation to a digital-first take a review and assessment customer changes his mind. a 15 per cent and 8.60 per operator, essentially a shift in of the current state of digital Build a business case: in tourism sector’s marketing Focus on the value of The value of digital is not Challenges activities focusing on customer digital in your segment, that fully understood by most experience and expectations is cultural tourism, wellness small and medium tour The rate of digital change has never been so rapid. across the main digital chan- tourism, adventure tourism, operators (SMT) and in Zia Siddiqui Managing Director According to a recent study, there are four key drivers to nels. Review the activities of etc., and how it will create many cases, isn’t being used Alliance Hotels & Resorts this rate of change: your competitors as well. benefits for both the short effectively. This is one of the and long term. fundamental reasons why the (The views expressed ™ Rate of technological change are solely of the author. ™ Device connectivity and mobile data consumption Visualise your future: adoption of digital has been The publication may or may ™ Digital media consumption Create a vision for digital Develop your digital marketing slow in the tourism industry. not subscribe to the same.) ™ Big Data and why it is critical to strategy: Identify the key strate- In reality, digital marketing al- STATES IATO DAILY 2019 - DAY 2 TRAVTALK 7 Bengal’s bagful of offerings Welcoming all IATO members to Kolkata for the 35th convention, Atri Bhattacharya, Principal Secretary, Tourism, Government of West Bengal, promises that they will have enough memories and experiences to take back. He also talks about the tourism circuits which have huge potential to attract foreign tourists.

Manas Dwivedi because it has changed a lot an MoU with British Council in recent times. We promise The department is in the process of and the British government There is no doubt that every IATO member will upgrading 25 properties to meet the to promote the river festival Tthat West Bengal has have a wonderful experi- in the State this year. They’ve diligently worked on the ence,” he says. VWDQGDUGRIWKUHHVWDUKRWHOVWREHGRQH already hosted the ‘Totally development of its tourism Thames’ festival in London, offerings in the last few More to Bengal than Kolkata EHIRUHWKHVHDVRQIRU'XUJD3XMD where they promoted Durga years, and Atri Bhattacharya While Bhattacharya agrees that Puja. We are planning the says that the Chief Minister Kolkata continues to be the and a soothing ambience. We He explains, “The parade of first-ever Kolkata River Festi- has been very supportive tourist hub of West Bengal and also have opportunities for the pujos, the idols, is an val in January next year, and of the sector. “We have Durga Puja the biggest tourism business and recreational trips innovative idea and a stun- maybe at two other venues made a lot of progress; we property of the state, the new along the entire stretch between ning visual to experience. In as well.” understand the economic theme of the State for tourism Kolkata, Durgapur and Asansol, the series of festivals, we Atri Bhattacharya potential and huge amount - Ocean to the Sky - reflects Principal Secretary – Tourism which are major business have Durga Puja in October Upgraded accommodation of goodwill that can be the diversity of Bengal and that Government of West Bengal centres,” he informs. followed by Kali Pujo, and West Bengal Tourism generated by tourists visiting tourists must explore its inner the Kolkata International Film Development Corporation West Bengal. I welcome all reaches. The State govern- with huge potential of attracting Festivals – The life of Bengal Festival in November, which (WBTDC) plans to upgrade 42 members of IATO to Kolkata ment is looking to leverage the foreign tourists. We are now West Bengal is popular for its is growing in scale every properties under it, of which for the 35th Convention, and benefits that the state’s natural aggressively going to promote many festivals, Durga Puja be- year. In December, we have a 10 have been leased out. “The request them to spend some advantages provide. “We have heritage tourism in the State. ing a highlight, and Bhattacha- Christmas Carnival in Kolkata. department is in the process time going around the State a number of tourism circuits We have a beautiful circuit that rya says that this is something For one week, Central Kolkata, of upgrading the first 25 to includes Murshidabad, Malda, that Chief Minister Mamata including Park Street, is lit meet the standard of three- and the south-western part of Banerjee has aggressively up and there is celebration star hotels, to be done before On the cards for West Bengal Tourism is an App for crowd-sourced West Bengal. We have another promoted because the cultural everywhere. In January, we the season for Durga Puja,” rating of every tourism facility in the State — hotels, homestays, great tourism circuit in Dooars identity of the State not only have the Bangla Sangeet Bhattacharya informs, with all restaurants, and tour operators. The most highly rated among them at the foothills of the Himala- needs to be preserved but also Mela, which is a series of 42 expected to be upgraded would, in turn, be recommended to tourists by the government. yas, with tea gardens, forests, needs to evolve. festivals. We have also signed by the end of it. 8 TRAVTALK IATO DAILY 2019 - DAY 2 AGENTS Freedom to diversify Online booking for B2B With a steady growth in the first half of 2019, Freedom Pankaj Nagpal, MD, Travstarz Global Group, claims Holidays is ecstatic about celebrating 25 years in the that with a 100 per cent y-o-y growth, they are all set to tourism business. It now wants to diversify operations. launch an online B2B reservation platform.

TT Bureau being put in by Government TT Bureau and special-interest travel such of India. “We are grateful as that for Indian festivals and reedom Holidays is looking to the government for reducing ankaj Nagpal claims that weddings, with a focus on well- Fto diversify and focus on the e-Tourist Visa fee. Inbound PTravstarz Global Group ness and healing packages,” other sectors such as hospital- tourism to India was declining, has grown leaps and bounds, he shares. ity and health by the end of and I hope we follow the especially in the last three this year, says Martin Joseph path of countries like Thailand, years. “With cruises such as Nagpal adds that as a company, Thypodath, the company’s Sri Lanka, Maldives and Dream Cruises, Star Cruises they have always preferred di- Managing Director. Giving other Far East countries and several others becoming rect interaction with their travel details on the expansion where a free visa-on-arrival part of our cruise vertical, we partners, with a special focus plan, he says, “We are looking is offered,” he shares. are now the consolidators of on those from Tier-II and III to expand our business into Anticipating huge success all travel products, from flights cities. They have been conduct- the hospitality, health, and of IATO’s 35th Convention and hotels to packages, visas, ing regular networking events Martin Joseph Thypodath Pankaj Nagpal education sectors. We are Managing Director this year, Thypodath is and insurance. Our growth rate, Managing Director and trainings across India, and also planning to launch our Freedom Holidays looking forward to discussions including that of last year, has Travstarz Global Group have been conducting over 30 and exchange of views been over 100 per cent year- events annually for their travel between members. on-year. We are very excited Primarily an outbound-focused partners, he claims. We are looking to expand into the and happy that we will soon company, Travstarz has been education sector and are also planning to Freedom Holidays has com- be launching our online B2B offering domestic and inbound Commending the government’s pleted 25 years in the industry initiative to reduce the e-Tourist ODXQFKRXURZQKRWHODQGZHOOQHVVFHQWUH despite the many ups and :HZLOOVRRQEHODXQFKLQJRXURQOLQH Visa fee, he says, “Any initiative downs, and Thypodath says towards boosting tourism is own hotel as well as health and process of going online for all that the company managed %%UHVHUYDWLRQV\VWHPZKLFKZLOOKDYH welcome, as our country has wellness centre.” The company their products. to remain afloat and overcome immense potential and tourism is also effectively using new all obstacles. “We are a group DOORXUSURGXFWVLQVWDQWO\ERRNDEOH can easily be a game changer. technology for ease of doing Sharing his view on the growth of five companies dealing in reservation system which will services since early 2018, However, for this to be true, business and making travel of inbound tourism in the tourism, travel, aviation, enter- have all our products instantly reveals Nagpal. “Our focus the government needs to first solutions better. Thypodath country, he says that the future tainment, and exports,” bookable on www.clickontravs- for the inbound has been on recognise this sector and give it says that they are also in the looks bright with all the efforts he shares. tarz.com,” he says. promoting offbeat destinations the respect it is due. EKTTA unites for Odisha The Enterprising Knot of Travel & Tourism Associates (EKTTA) aims to promote Odisha efficiently and achieve collective progress for one and all in the industry. It has planned ‘Tourism Theatres’ that will showcase the local culture with the aim to attract more footfalls to the State.

TT Bureau Woman on Spot) as the new funds for relief and rehabilita- avenue in capacity building for tion purposes. hat began as a club of tourism growth in the state. Wemerging travel profes- Sanjay Mohanty, President, Talking about the Associa- sionals has now transformed EKTTA & Managing Director, tion’s plans and strategies for into a society of enterprising Ecsels TTA, says that EKTTA 2020, Mohanty says, “EKTTA travel associates - EKTTA’s has also been instrumental is organising a couple of story is no less than an inspi- in facilitating its members, B2B networking roadshows in major cities of the country to boost inbound traffic to (.77$LVRUJDQLVLQJ%%QHWZRUNLQJ Odisha. We will also work to URDGVKRZVLQPDMRUFLWLHVRIWKHFRXQWU\WR set up a ‘Tourism Theatre’ to showcase the rich culture of ERRVWLQERXQGWUDIÀFWR2GLVKD the State.” EKTTA team at its inaugural convention in Bhubaneswar earlier this year Sanjay Mohanty Membership on the rise ing around 30 more to join GPS Kolkata to promote the Sharing his views on the growth Giving an update about the during the second phase of State, and are expecting that of inbound tourism in the rational saga. While organis- especially the young, as well growth in membership of the the membership drive, which it will explore and set up a country, Debasis Mishra, Vice ing its inaugural convention as start-up travel entrepre- Association, Chandi Patnaik, will be announced soon,” strong mechanism to ascer- President, EKTTA and Partner, earlier this year, the Associa- neurs through knowledge General Secretary, EKTTA he says. tain the growing outbound Pure Trip, believes that India’s tion explored pioneering ideas sharing and networking ses- and Owner, Travel at Blue, market size of Odisha and inbound growth lies in develop- through panel discussions sions including hosted buyer informs that the membership Better connections use such data to encourage ing multiple tourism experiences and interactive sessions. programmes and Fam trips. grew to 50 within months EKTTA is presently working in more international carriers to across the country which will With a view to enhance local He adds that EKTTA even of launching the maiden tandem with Department of connect Odisha with direct have a cascading effect on local connect in all tourist circuits extended support during the membership drive last year. Tourism of Odisha in promot- flights, which would result in communities while showcasing of Odisha, EKTTA coined devastating Cyclone “Currently, we have 70-plus ing the State. “We recently increased foreign tourist arriv- the diverse culture of the country the term ‘MOS/WOS’ (Man/ Fani in the State, and raised members and are expect- made a presentation during als,” he adds. to the foreign tourist. HOTELS IATO DAILY 2019 - DAY 2 TRAVTALK 9 Eros enhances offerings Premier enters Lucknow Davinder Juj, GM, Eros Hotel Nehru Place, Clarks Inn Group of Hotels has opened its first says that guests can now enjoy improved leisure and Clarks Premier hotel, an upscale five-star property in business facilities through their wide-ranging offerings. the City of Nawabs – Lucknow.

TT Bureau Keeping in mind the experience TT Bureau coffee shop; and Illusion, the a guest expects when checking rooftop bar. ros Hotel New Delhi in, the hotel has enhanced its larks Premier Millenia ENehru Place is currently offerings which include a tea CRegency, Lucknow, is a Clarks Premier Millenia in the process of upgrading lounge, spa, salon, swimming 108-key property that offers Regency is strategically its engineering and laundry pool, gymnasium, shopping a world-class hotel experience located in the heart of the facilities to enhance the service arcade, and a nine-hole putting to the discerning yet value- cultural and commercial hub level of the property. “The hotel green for golf lovers, claims Juj. conscious traveller. of Lucknow. The property is also upgrading its services “The property has the finest lei- offers refreshing interiors at the back end to deliver a sure space with top-of-the-line Speaking about the set in the surrounding of better guest experience. It has business facilities. A strategic newly-launched hotel, landscaped gardens and a a new Executive Chef on board location in the business district SN Srivastava, President & variety of room categories in as well, who is soon going to Davinder Juj of South Delhi, in proximity Co-founder, Clarks Inn Group SN Srivastava order to cater to different launch new food menus at all General Manager to major corporate hubs and of Hotels, says, “Clarks Premier President & Co-founder guest requirements. Eros Hotel New Delhi Nehru Place Clarks Inn Group of Hotels tourist attractions, makes us a Millenia Regency will redefine preferred destination. The hotel the hospitality experience for 7KHSURSHUW\KDVWKHÀQHVWOHLVXUHVSDFH also has a terrace garden to discerning business and leisure /DXQFKLQJRXUÀUVW3UHPLHUEUDQGLQ conduct small gatherings and travellers to the city. It’s a top- ZLWKWRSRIWKHOLQHEXVLQHVVIDFLOLWLHV private functions,” he adds. of-the-line property that can WKHFLW\LVDWHVWLPRQ\WRRXUEHOLHILQLWV including a terrace garden to conduct small meet and surpass every guest JURZWKSRWHQWLDODQGDFRPPLWPHQWWR Juj, too, feels that the reduction expectation, be it business, gatherings and private functions in visa fee announced by the leisure, corporate or social WKHFLW\·VGHYHORSPHQW government is a positive move banquets, and even events specialty restaurants – Blooms has also curated a range of that will attract more interna- and meetings.” large gatherings of up to 1000 Srivastava adds, “In the (all-day dining), Singh Sahib exquisite Diwali hampers. It has tional tourists to India and help people. For F&B, the hotel last few decades, Lucknow (Indian restaurant inspired by upgraded the internet speed to generate more business for the The property also offers houses Delhi Diner, a multi- has transformed greatly. the era of pre-independent provide seamless and efficient hospitality industry. He is now state-of-the-art banqueting cuisine restaurant with buffet Our Premier brand in the city is Punjab), and Empress of China connectivity to all guests,” looking forward to interactive and meeting facilities that and a-la-carte options; Clarks a testimony to our belief in its (Chinese restaurant). The hotel shares Juj. sessions at Convention. can accommodate small and Café, a fast-food restaurant and growth potential.” 10 TRAVTALK IATO DAILY 2019 - DAY 2

A wedding

MAYFAIR Lake Resort in Raipur, Chhattisgarh, is the brand new property from MAYFAIR Hotels & Resorts. It serves as the perfect luxury and destination wedding venue, with excellent banqueting space for events of any scale.

ocated amid lush memorable, as MAYFAIR number of holistic wellness greenery and ensures that no stone is and spa massages and overlooking Jhanjh left unturned while providing treatments, are superbly Lake, MAYFAIR the most luxurious and well-furnished. Massages Lake Resort offers the most lavish of stay available here include the lavishL luxury accommoda- experiences possible. Mayfair Signature Massage, tion, great banqueting and Jet Lag Recovery pack- events space, world-class Dine & unwind age, the De-Stress Back facilities, and some of the Facilities at MAYFAIR Lake Massage, an invigorating finest restaurants in Raipur, Resort include a stunning Ayurvedic massage called Chhattisgarh. It is located at swimming pool with an Abhyanga, the Aroma a very convenient distance exciting rain dance area Oil Massage, and the from the airport and the near it, an outdoor kids’ Swedish massage which railway station. The various play area as well as an is a traditional full-body categories of accommoda- indoor kids’ play room, a massage treatment. tion spread across 124 travel desk, a library, and rooms here include an a well-equipped fitness Dining options include ‘Tea opulent Villa with two centre. There is also a Pot’, the all-day multi-cui- bedrooms and drawing gorgeous-looking MAYFAIR sine restaurant and ‘Mamma rooms; lavish Deluxe Suites; Spa with couple rooms, Mia’, which serves Mexican delightful Spa Suites and therapy rooms, a unisex sa- and Italian delicacies along luxurious, well-appointed lon, and even a bridal room with bakery products. Other Deluxe rooms that come offering an array of holistic options include a lounge laden with the choicest of wellness treatments. bar, a Scottish bar (Baron & amenities. These will mostly Baroness), a poolside bar be all either lake-facing or It has been aesthetically with live grill, and a jungle- canal-facing, with pleasing designed in such a manner themed café. In all these views that make for a won- that it induces a sense of dining destinations, there is derful setting and a dream calm and peace in visitors. a certain uniformity in terms wedding. Any accommoda- The beautifully-designed of the quality of service tion a guest chooses is therapy rooms, where that is provided along with certain to make the stay guests can avail of a the quality of ingredients HOTELS IATO DAILY 2019 - DAY 2 TRAVTALK 11

to remember

and fresh produce used to a lovely café that has a de- To celebrate a really special ensure a magnificent dining liciously contemporary feel day like a wedding, there is experience for guests. to it with trendy furnishings nothing quite more memorable and an upbeat atmosphere, than a romantic destination Tea Pot, which is the flag- being right next to the wedding in a beautiful setting. ship all-day multi-cuisine swimming pool. Guests can This would mean the making restaurant, stands out choose from lip-smacking of unforgettable memories as much for its opulent popular favourites from a that can last long after the ambience as for the superb well-curated menu. special day is over. The ambi- dishes it showcases. It ence of being in a beautiful offers lavish buffet meals Weddings & meetings exotic location heightens the which are always elaborate- MAYFAIR Lake Resort has occasion itself, making it even ly laid out. Mamma Mia is a excellent banqueting facilities more exceptional. charmingly quaint café that including a sprawling open- serves several mouth-water- air lawn space of 94,000 The glorious MAYFAIR ing delicacies along with an square feet with a fixed Lake Resort located in the array of bakery products. stage. It is perfect for host- city of Raipur is one such ing luxury weddings or large magnificent wedding venue. After a long day of taking in conferences. The MAYFAIR The ambience of the prop- the beautiful sights of Raipur, Ballroom has 9,000 square erty makes it immediately The Baron & The Baroness is feet of indoor space, which endearing, with a host of the perfect place to unwind can be further divided into spaces that can be utilised with a nice drink or two. It separate sections according in such a way that they all is a wonderfully elegant bar to the requirement of the become an integral part of a stocked with the choicest of guest. Right in the middle of wedding, to be remembered spirits and a warm ambience the resort, there is a large for a long time. The setting made cosier still with the use courtyard, Angan, where overlooking the lake - home of graceful wood panelling entertaining functions and to some exquisite sunrises and soft lighting. performances can be held and sunsets - makes it a for a luxury wedding for resi- truly magical place for a Jungle Bar is a themed dential guests. To add to this, dream destination wedding. bar incorporating wildlife there are also meeting rooms Add to this the world-class and nature, and serves and board rooms for smaller facilities, the superior level an excellent selection of meetings. All these event of hospitality and service, premium beverages and venues can be gorgeously as well as the luxurious sur- some fine finger food in an incorporated into serving as roundings that make MAY- ambient setting. Head here wedding venues. The overall FAIR Lake Resort, Raipur, for a lovely evening in the décor for weddings can also the perfect destination company of good friends be designed according to wedding venue as well as and loved ones. Pool Bar is the needs of guests. the perfect luxury getaway! Advertorial 12 TRAVTALK IATO DAILY 2019 - DAY 2 STATES Madhya Pradesh

A memory in the making Tickell's Blue Flycatcher (Cyornis Tickelliae)

Madhya Pradesh is replete with wildlife and adventure destinations that attract many a tourist from across the world and within India. The State is home to some of the most dense forests, flora and fauna that promise an awe-inspiring experience to all.

Pachmarhi

rom wildlife, nature, birding to historical and cultural attractions sprawling across the state, Madhya Pradesh is the perfect mix for a complete vacation. Pench, Orchha, Bedhaghat, Tawa Madhai, Bandhavgarh, Mandu are some of those Fspots where one would want to start their journey into MP.

Pachmarhi Hanuwantiya the wilderness will leave you Madhya Pradesh’s most A drive from Indore through awestruck at the sheer variety verdant jewel, Pachmarhi is Indore-Omkareshwar bypass of these winged wonders. a destination where nature leads you to a spot laying Peacocks, small cormorant, finds exquisite expressions snugly by the side of the Indira Black Stork and European in myriad enchanting ways. Sagar dam—Hanuwantiya. A Ostray are seen frequently. The magnificence of nature home for adventure enthusi- is complemented by the asts, one can boat in the placid Parsili archaeological treasures water, backpack in the emerald Parsili is an idyllic place is the where, in cave shelters, rich surroundings, admire the flora Sidhi district which can easily rock paintings can be found. and fauna, take a fresh water be termed as a paradise for Most of these have been cruise or a botanical walk. The bird watchers and nature lov- placed in the period 500-800 Boriyamaal Island situated in ers. Situated on the banks of AD, but the earliest paintings the Indira Sagar Dam offers a the River Banas, this unspoilt are estimated to be 10,000 truly fresh water island experi- destination is 10 km away years old. Take a walk through ence. The undulating terrain from Sanjay-Dubri National Pachmarhi nature and imbibe the culture of the island is an invite to Park where a passion for wild- at some of the fascinating sites trekking enthusiasts and avid life can be complemented with like Mahadeo, Dhoopgargh, cyclists. The higher altitudes a leisurely break. Birds like Rajat Pratap, Handi Koh, offer challenging terrain for Herons, Egrets, White-Necked Chauragarh Temple, Ashtachal, cycling. The island is home to Stork, White Ibis, Whistling Jalawataran and Satpura some of the exotic bird species Teal, Kites, Eagles, Harriers, National Park. of Central India. A walk in King Fishers and Oriole are part of the rich avifauna. One should take a barefoot trek Did you know? on the gentle turf of the sand bed of river Banas which Discovered by Captain James Forsyth in 1857, leads to Kathbunglow, an old Pachmarhi is Madhya Pradesh’s only hill station wooden haveli with sprawl- that offers a refreshing escape from steamy ing gardens. Also take a trip Central India. Situated at 1100 m, Pachmarhi to the Sanjay-Dubri National is popularly known as ‘Satpura ki Rani’ (Queen Park to witness exquisite of Satpura). wildlife nestled in the arms of nature. Parsili

Hanuwantiya QUICKBYTES IATO DAILY 2019 - DAY 2 TRAVTALK 13 A life beyond just inbound Today, in their individual capacity, members of IATO have diversified their business from transport and outbound to hotels, education, and medicine. Some of them share with us their story, as they talk about their other ventures.

EM Najeeb JK Mohanty Ravi Gosain Zia Siddiqui Mukesh Goel K Pandian Chairman, Airtravel Enterprises CMD, Swosti Group and Managing Director Managing Director Managing Director Founder & Chairman India and Executive Director, Chairman, Hotel & Restau- Erco Travels Alliance Hotels & Resorts Oriental Travels Cholan Tours KIMS HealthCare Management rant Association of Odisha Apart from the travel It has been my continu- I started my company I have been in the Apart from our I have various business and tourism business that ous endeavour to promote for inbound business at hospitality profession for the travel company, Oriental interests apart from Cholan I am involved with, I am the tourism industry by the age of 26 and have last 42 years, with Alliance Travels, we also have Tours, a B2B DMC based in also part of a major closely interacting with both another vertical known Hotels & Resorts. My other a transportation business India. We also have a car healthcare management Central and State govern- as Tourism Enterprises, business interests lie with that we are involved hire and rental service called group - KIMS HealthCare ment officials and putting up which caters to outbound ABH Tourism, a destina- with. Both these business Cholan Car Rental. The Management - as its the critical issues affecting tourism and represents tion management company are interlinked and group of companies is also Executive Director. Though the growth of tourism in DMCs worldwide in started in 2007 to promote dependent on each other, involved in Indian Panorama I do give my 100 per cent the eastern region as well India. I have also set Andaman & Nicobar Islands therefore, we consider functions, a B2C company to both these areas in my as creating awareness of up a fully-owned DMC among Indian inbound tour the two the same and for inbound clients. I also individual capacity at each how tourism can help the called Saffron World BV for operators. Besides that, we there is not much of a have interest in Vanakkam and leave no stone unturned, economy. Apart from that, Europe. We have also re- now have DMCs in Bhutan difference between them Madurai, which is a walking my primary love is for I dedicate most of my time cently signed a DMC called and Sri Lanka, and are open- for us. In fact, our travel tour designed exclusively for the travel and tourism towards the development GE Travel in Azerbaijan, ing companies this year in and tourism business is global travellers. industry, which I was of tourism in the East and which will give us access Lakshadweep, Thailand, as well-complemented by our involved with first. Odisha in particular. to Central Asia. well as Vietnam. transportation business. Inputs by TT Bureau

STATISTICS IATO DAILY 2019 - DAY 2 TRAVTALK 15 Inbound to touch `35 trillion Convention opens According to a FICCI-Yes Bank report, tourism in India is bound to many doors achieve a staggering growth in revenue after generating `16.91 trillion Members believe that the IATO in 2018, which accounted for 9.2 per cent of the total economy. convention in Kolkata will help Travel & Tourism Total Contribution to India's GDP (INR trillion) increase tourist footfalls to the city The recently-released FICCI-Yes Bank Report titled ‘India as well as the state of West Bengal. Inbound Tourism: Unlocking the Opportunities’ has underlined India as a tourism powerhouse. It revealed Year on year, the eastern region that by 2029, the Indian tourism sector is likely to grow is growing and there are many at 6.7 per cent per annum to reach `35 trillion with 9.6 international flights into Kolkata. per cent of GDP. Currently, it is the eighth largest country Darjeeling and the Northeast are also in terms of contribution to travel and tourism GDP. The coming up well. The best thing is that report also highlights that by 2029, the sector is expected it connects well with Bhutan. In fact, to provide employment to nearly 53 million people. on a daily basis, there is an increase Growing disposable income, increase in new millennial in footfalls to the sector. Leisure tourists, new travel destinations as well as new themes business in the area has also of tourism will further propel the growth. Homa Mistry Chief Executive Officer opened up. The IATO Convention Trail Blazer Tours India will help take this forward.

Travel & Tourism Total Contribution to GDP by Segment (2018) A lot of people are not explor- According to the report, a large share of tourism ing Kolkata but using it as a landing 28.8% 21.5% spending is attributed to domestic travel spending. point and going further into Sikkim In 2018, share of domestic spending stood at 71.2 per and other places. Also, a lot of new 71.2% 78.5% cent globally. Furthermore, leisure spending accounted operators have not explored West for 78.5 per cent, significantly higher than business travel. Bengal. For them, the Convention The sector attracted capital investment of US$940.9 would be a golden opportunity to billion in 2018, accounting for 4.4 per cent of the total explore the State better, besides just capital investment globally. The investment is expected to Kolkata. Apart from the Sundarbans, there is heritage and even a European Atul Rai reach US$1489.5 billion by 2029. Managing Director circuit that can be explored. Ananya Tours Source: India Inbound Tourism: Unlocking the Opportunities 16 TRAVTALK IATO DAILY 2019 - DAY 2 STATES Odisha: All about Buddhism & Beaches

Besides the already popular destinations of Puri and Bhubaneswar, Odisha is all out to promote the Buddhist circuit, increasingly becoming popular among inbound travellers, as well as its wildlife and beaches.

Konark Temple

Buddhism in Odisha shrines, and a large stupa ous varieties of other animal are worth buying as souvenirs. Buddhist tourism in Odisha with numerous smaller species. The attraction is also Sand sculptures made by local has observed the opening up stupas around. rich in avifauna, reptilian and artists are a feast to the eyes. of some new vistas by recent mammalian population. findings from excavations. Lalitgiri Satkosia Although many Buddhist monu- The majestic ruins of the huge Sun, sea & sand at Gopalpur Satkosia gorge is a unique fea- ments already exist in the state, brick monastery, the remains Located at a mere distance of ture in the geomorphology in these newly identified sites with of the Chaitya Hall, votive 16 kilometres from Berhampur, India. Located in the districts Buddhist remains have also stupas and a renovated stone added to the charm of Odisha. stupa at the apex of a small rugged sandstone hill dominate With the ‘Diamond Triangle’ of the rural greenery around. In Lalitagiri, Ratnagiri and Udaya- addition, the museum displays giri hills, located 90 kilometres a large number of Mahayana from Bhubaneswar and 60 sculptures consisting of kilometres northeast of Cuttack, colossal Buddha figures, huge the Diamond Triangle attracts Bodhisattva statues, statues of many Buddhist tourists from Tara, Jambhala and others. The Asia and beyond every year. discovery of caskets containing sacred relics, probably of Ratnagiri the Tathagata himself, from Ratnagiri in the Birupa river the stone stupa at the top of valley in the district of Jajpur, is the hill, further enhances the retreats of the Jain ascetics. a famous Buddhist centre. For sacredness of the stupa as Udayagiri provides visitors Satkosia River Cruise lovers of art and architecture, well as of Lalitgiri for Buddhists a grand sight with its newly this seaport can of Angul, Cuttack, Nayagarh as well as special groups, around the world. excavated monastery com- be a real retreat to and Boudh, Satkosia gorge Ratnagiri offers a large brick plex that must be reached sea lovers. Ideal sanctuary with sylvan beauty monastery with beautiful Udayagiri through a long stairway. The for both sailing and and excellent natural features doorways, cellar, sanctum with Udayagiri and Khandagiri Caves unexcavated area poses a surfing, the beach is is an attractive destination for a colossal Buddha figure and command a unique position in mystery to archaeologists, Cycling in Satkosia Sands Resort isolated and remains scientists and nature lovers. a large number of Buddhist the field of history, rock-cut ar- art lovers and visitors alike undisturbed by day The area supports dry and sculptures. There is a smaller chitecture, art and religion. The with prospects of the hidden luxuriant green, rich and pulsat- trippers. Avid beach moist deciduous forests and monastery at the place along caves of Udayagiri and Khanda- treasures that lie buried. ing ecosystem. Located in the combers have time and again moist peninsular Sal forests with a stone temple, brick giri are essentially dwelling estuarial region of Brahmani- declared the beach as one of and is a stronghold of tigers, Into the wild at Baitarani, in the north-eastern the finest ones along the east- leopards, elephants, gaurs, Mangrove Creeks Bhitarkanika Bhitarkanika National Park place of Kendrapara district, the ern coast. Watching Gopalpur's sambars, spotted deers, Considered as one of the most sanctuary is home to over 215 endless empty shoreline getting mouse deers, nilgai, sloth impressive wildlife sanctuar- species of birds, including win- swarmed with fishermen with bears, wild dogs along with ies of Asia, the Bhitarkanika ter migratory birds from Europe their hand-nets full of catch is varieties of resident and migra- National Park is special due and Central Asia. Another rarity interesting to while away time tory birds. A major attraction to reasons more than one. that the sanctuary has to its in the stunning stillness. of the sanctuary is the gorge, Housing the dynamic and salt- account is the inhibition of its river Mahanadi, the Gharial tolerant speciesp of trees—the ecosystemyy by the Giant Salt Beautiful objectsj made of sea- Research and Conservation Mangroves,Mangroves, BBhitarkanikahitarkanika hahass a WaWaterter CrCrocodilesocodiles aandnd nnumer-umer- shellsshells aavailablevailable iinn ababundanceundance UnUnitit aatt TiTikarapada.karapada. AGENTS IATO DAILY 2019 - DAY 2 TRAVTALK 17 Vishni goes global Setting 'Wheels' in motion Vishni Travel Marketing is offering sales and Worldwide Rail Journeys has made a huge investment marketing opportunities to Indian hotels and DMCs, in by making a bulk purchase of Palace on Wheels cabins Central and South America, Africa, Asia, and ME. till 2021! Get ready to be treated like royalty...

TT Bureau Druveeniya Events, the parent TT Bureau luxury train for the travelling company of Vishni Travel seasons of 2019 and 2020, urrently, Vishni Travel Marketing, has launched a ail tourism specialists, with the total investment of CMarketing is carrying out new venture - Vishni Wed- RWorldwide Rail Journeys, approx `4.96 crore.” the marketing for its clients Red dings & Honeymoons - to is now offering maximum Tulip Group and Untold India arrange destination weddings pre-purchase of cabins with The company welcomes niche in the UK and North America. in India for NRIs and PIOs. India’s prestigious Palace luxury travellers to make book- Dev Bhojwani, Founder & CEO, Bhojwani claims that while on Wheels royal train for the ings with them to relish the Vishni Travel Marketing, says they are one of the very few seasons 2019, 2020 and lavishness of luxury while on that the company has also companies based outside even 2021! WRJ offers jour- their way to some of the dream broadened its knowledge of India that offer this, they are neys on such destinations of the country. various markets while slowly definitely the only company as the Palace on Wheels, getting its brands known. that offer newlyweds a free , The Golden WRJ has been busy Dev Bhojwani Manish Saini Founder & CEO seven-night, four/five-star Chariot, Maharaja’s Express, Director extending its services across “In addition to the UK, Europe, Vishni Travel Marketing honeymoon in India. Deluxe Buddhist Train, and Worldwide Rail Journeys the length and breadth of the North America, Australia and Heritage Toy Trains of India. country and also internation- New Zealand, we'll be offering niche segments such as adven- Sharing his views on the investment with Palace on ally. It offers personalised ser- sales and marketing opportuni- ture holidays, honeymoons, cul- growth of inbound tourism Manish Saini, Director, Wheels and have made a vices, 24x7 customer support, ties to Indian hotels and DMCs tural and heritage trips, to help in India, Bhojwani says, Worldwide Rail Journeys, bulk pre-purchase of its an online reservation system, “Inbound tourism appears to says, “Aficionados of luxury cabins for 2021 as well. readily-available information :HZLOODOVREHODXQFKLQJEURFKXUHV have held steady in the coun- rail tourism are in for some This came only three months and updates, price guarantee, try. States like , Kerala, really exciting news. We after a massive investment online authentic booking focusing on different niche segments to help and continue to have made a noteworthy in acquiring cabins of the confirmation, and flexibility lead the way when it comes for bookings. foreign operators understand India to marketing themselves inter- nationally. It would be great if 7KLVFDPHRQO\WKUHHPRQWKVDIWHUD Their latest endeavour towards in various countries, by next foreign agents and operators other states would follow their PDVVLYHLQYHVWPHQWLQDFTXLULQJFDELQV strengthening the network with year. We will also be launching understand and appreciate India lead because India has so trade partners saw them open- brochures focusing on different and its offerings,” he explains. much to offer.” RIWKHOX[XU\WUDLQ ing an office in Mumbai. 18 TRAVTALK IATO DAILY 2019 - DAY 2 QUICKBYTES An apt theme for the times Terming the IATO Convention theme ‘Is Tourism Thriving - Challenges and Opportunities’ as apt, members of the Association share that a reassessment of the true picture of inbound tourism is necessary to devise methods that would help overcome the challenges that the sector is currently facing.

Subhash Goyal Ravi Gosain Zia Siddiqui Tony Marwah Deepak Bhatnagar P Vijayasarathy Former President Honorary Treasurer EC Member EC Member EC Member EC Member IATO IATO IATO IATO IATO IATO

The theme for this This year, the IATO The theme for this Given the present The theme this year The theme for the year, ‘Is Tourism Thriving team has chosen the Convention is based scenario, we have to is apt, as all of us in Convention has been aptly - Challenges and Opportuni- theme very carefully. on today’s reality. All face challenges while inbound tourism are decided after much delib- ties’, is apt because for In my opinion, there is are claiming growth of cashing in on opportuni- going through a very eration and consideration. the first time, last year, we uncertainty in inbound inbound tourism, but ties. Our challenges difficult phase and it is The Executive Committee crossed the 10 million tourism and we get where is all the business are something that we very important for all of wanted to zero in on a tourists mark. That said, mixed reviews from going? Every agent’s have been writing about us to deliberate on why, theme that gave members the reality is different our members. So, it will business growth is in for quite some time, that despite having such a an opportunity to debate. because the business be a good opportunity for the negative. Therefore, vast and diverse tourism of most inbound tour all of us to sit together it is time to self-assess they have become mere So, this year’s theme has rhetoric. It is time the product, we are unable been decided keeping in operators has gone for meaningful discus- if tourism is really thriving to attract new tourists. government relooked at mind the need of all mem- down, therefore, it is sions and reach effective or is that just a myth. West Bengal has huge very important for us to conclusions. We are The times to come are GST on hotels and other bers. Tourism is the largest potential as an inbound understand opportunities happy to go back to going to be very challeng- services, improved service industry providing destination, but this hasn’t and challenges such as Kolkata after 17 years; ing. The next generation facilities, rationalised approximately nine per cent been explored yet. Kolkata high taxation, reduction in West Bengal has a great is looking for new, interstate taxes, and in- of total employment, but is the best gateway to the air seat capacity, as well history and offers unique eco-friendly adventure vested more in infrastruc- East and in order to boost we haven’t been able to as law and order. This tourism products. It’s tourism and cruise ture projects. Though a tourism, Government of optimise its potential. In re- Convention can help us very important for us to destinations. The Seven lot of hotels are coming up, West Bengal needs to cent years, there have been take advantage of oppor- have a first-hand experi- Sisters of the Northeast, we still need more afford- marginal efforts towards tunities like reduction in ence of various tourism Sikkim, as well as Andaman work closely with IATO for able ones. A weak rupee is improving tourism’s growth the e-Visa fee, which has products of India before & Nicobar Islands would marketing the destina- good news for the inbound by reducing the e-Visa fee been done by the sincere we market them overseas, be the future destinations tion while offering better and untiring efforts of the so this will be a great to travel to and therefore, traveller and perhaps bad incentives to international and developing a tourism- present IATO leadership. I opportunity for those this Convention will help news for outbound. A airlines to start flights with friendly infrastructure. More must compliment them for visiting West Bengal for the region grow in terms reduction in the visa fee is connectivity to the main has to be done to develop their achievements. the Convention. of inbound tourism. also a positive step. source markets. tourism in the country.

The theme of the Convention is The theme this year is definitely Globally, India is still considered most relevant in today's turbulent thought-provoking and interesting, a difficult and complicated holiday times and amidst contradictory and will open up more avenues for destination. Now, we have an op- figures, we need to seriously assess delegates for introspection and portunity at hand. IATO’s hard work if inbound tourism is thriving or analysis. It will help position the has paid off well with the recent re- is it only outbound and domestic mega carnival of Durga Puja in duction in e-Tourist Visa fee and will that is. If the answer is no, then all the global travel market, besides open new doors for masses to travel stakeholders need to jointly identify providing stakeholders in the tour- to India. West Bengal, as an inbound the challenges, as opportunities are ism industry a common platform destination, has now realised the Sunil C Gupta aplenty. All our chapter chairmen Raj Bajaj for forming strategies and policies Viney Tyagi potential of tourism. The Convention Chairman, Northern Region EC Member EC Member and EC Member, IATO have kept regular liaison between IATO in the coming years. The eastern IATO will work as a booster to making state governments and the trade. sector has not been aggressively West Bengal one of the top tourist The Bihar chapter was recently created in view of the growing promoted for inbound tourism. The IATO Convention in Kolkata destinations in India. We will market the Durga Puja festival importance of the Buddhist sector. IATO is also part of the will give an opportunity to delegates to witness for themselves on a large scale at different international travel trade fairs, and advisory committee in all states, and actively interacts with the infrastructural development here and the possibilities the will also request West Bengal Tourism to conduct roadshows the Government. region offers. internationally in collaboration with IATO. Inputs by TT Bureau

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