Perusahaan Otomobil Nasional Sdn Bhd (100995-U) Persiaran Kuala Selangor, Seksyen 26, 40400 Shah Alam Selangor Darul Ehsan, Malaysia.

T (+603) 5102 6000 F (+603) 5191 9120

News Release

PROTON X70 LAUNCHED - Prime Minister Tun Dr officially launches PROTON’s first SUV - Special ownership packages and national price scheme announced

Kuala Lumpur, 12 December 2018 – PROTON officially launched the Proton X70 at a glittering ceremony officiated by Tun Dr Mahathir Mohamad, the Prime Minister of Malaysia, held at the Kuala Lumpur Convention Centre (KLCC). Full details of the flagship SUV were also revealed at the event including the selling price, service, financing and warranty packages.

The first premium SUV by a Malaysian automotive brand The Proton X70 is the first vehicle to be jointly developed by PROTON and its partner , and is the first premium SUV by a Malaysian automotive brand. It also introduces PROTON to a new market segment and is the key catalyst for the total rejuvenation of the brand.

When developing the Proton X70, both PROTON and Geely collaborated on multiple levels. From the cross deployment of staff in China and Malaysia, to testing in Malaysia’s hot and humid climate to the collaboration between local and international vendors, the goal was to ensure a product that is perfectly suited to the needs of Malaysian and ASEAN car buyers.

To prepare for its introduction, PROTON embarked on a comprehensive marketing plan to build an unprecedented level of excitement amongst car buyers via on-ground events, the launch of an online booking portal and giving the SUV its public debut at the 2018 Kuala Lumpur International Motor Show (KLIMS). These efforts began in September and were further strengthened by social media campaigns that included a naming contest and numerous teaser videos on Facebook and YouTube.

At the same time, significant investments to PROTON’s network were made for the arrival of the Proton X70. Training activities for sales and service staff and the launch of the inaugural PROTON After Sales Service Competition (PASSC) were part of efforts to ensure everyone had sufficient knowledge of the new vehicle. The Company also embarked on an ambitious network expansion plan by inviting new investors to start PROTON outlets and offering generous incentives for existing dealers to upgrade their facilities to 3S and 4S centres. To date 115 plans for such centres have been approved with 71 already launched thus far this year.

“The Proton X70 is the result of more than one year of hard work by PROTON and Geely engineers, designers and hundreds of other people working together to develop the first premium SUV by a Malaysian car manufacturer. PROTON is proud of our achievement and it is our belief Malaysian car buyers will be equally proud to own an SUV that will help to transform the Proton brand. With over 10,000 bookings, it already has a good start so we will work hard to deliver on our product and brand promise,” said Dr Li Chunrong, Chief Executive Officer, PROTON.

“Deliveries of the Proton X70 will commence over the coming weeks as we want customers to get their cars as soon as possible. Some have had to wait for over six months, having given their name to dealers before bookings were even officially opened, so PROTON is thankful to them for their patience and incredible brand loyalty,” he added.

Page 2 of 3

PROTON X70 LAUNCHED

Special packages and one price for all Malaysians To enhance the ownership experience of the Proton X70, special value added packages were announced at the launch event. Defined as Xtra packages, they affect four distinct areas.

The Xtra Service Package offers free parts and labour for the first service as well as free labour for five scheduled service appointments within 100,000km or five years. Next, there is the Xtra Low Financing Package, offering low interest rates that start from 2.34% p.a. for qualified buyers.

PROTON will be the first national automotive brand to offer an unlimited mileage warranty as the Xtra Warranty Coverage Package will cover the Proton X70 for up to five years regardless of mileage. Finally, to ensure owners enjoy a premium connectivity experience the Xtra Data Package offers free internet data for five years (capped at 1GB per month).

“The Xtra packages offered will enhance the experience for owners by offering peace of mind, savings for servicing and financing as well as free data. PROTON will also create history by offering the Proton X70 at one price for one nation. This means East and West Malaysia car buyers will pay the same price for the same vehicle, making PROTON the first automotive brand to offer such a deal. It is our hope that by doing this, PROTON proves that a Malaysian product can be offered at the same price for all Malaysians regardless of where they live,” added Dr Li Chunrong.

-End-

Page 3 of 3

PROTON X70 LAUNCHED

About PROTON

PROTON Holdings Berhad is 50.1% owned by DRB-HICOM Berhad and 49.9% by Zhejiang Geely Holding Group Co. Ltd. Established in 1983, it is the only full-fledged OEM car manufacturer that is complete with research and development (R&D) facility in South-East Asia and was established with three primary national policy objectives, which are, to spearhead the development of component manufacturing industries, to acquire and upgrade technology and industrial skills within the automotive manufacturing industry and to strengthen the international competitiveness of Malaysia’s industrial capability.

1985 marked a momentous year in Malaysia’s history when the country’s first national car, the , rolled out for the masses. Since then, its offerings include versatile and reliable four-door family vehicles such as the Saga and Persona, stylish executive sedans such as Prevé, the elegant executive D-segment Perdana as well as spacious and affordable multi-purpose vehicles like the Exora and Ertiga. There is also the sleek sporty Suprima S that is packed with performance and the bold and stylish Iriz than emphasises safety and is the most affordable 5-Star ASEAN NCAP car.

PROTON is more than just a car company as its inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnership and technical collaborations. There is no doubt that it has helped grow the Malaysian economy through its progress and success in the automobile industry.

By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds quality and safe cars with passion and soul; cars that are enjoyable to drive - and a pleasure to own. For more information, visit http://www.proton.com.

For further information please contact: Group Corporate Communications Division, PROTON  Mohamed Norin Abu Bakar at 012-288 5843 / tel: 03-8026 9674 / [email protected]  Eyasmin Hameed at hp: 017-605 2072 / tel: 03-8026 9683 / [email protected]  Jaylyn Jayathalagah at hp: 012-973 3137 / tel: 03-8026 9328 / [email protected]  Faisal Shah at hp: 019-321 8897 / tel: 03-8026 9389 / [email protected]  Lim Ai Mee at hp: 012-698 9189 / tel: 03-8026 9670 / [email protected]