2006 AWARD DIVISIONS

Editorial Content ...... 2 Advertising Design...... 15 Cover Page ...... 16 Editorial Design ...... 19 Photography...... 23 Illustration ...... 25 Specialty Classes ...... 25 General Excellence...... 29 Overall Publication ...... 31 2006 Judges ...... 32

1 2nd Class 1 The Blood-Horse NEWS REPORTING “Tragic Ride” (circulation under 15,000 – 14 entries) By Tom LaMarra November 26, 2005 1st A beautiful and poignant tale. Rich detail throughout American Farriers Journal gives the reader a sense not only of the young man “Farrier Licensing Series” lost, but how sorely he will be missed. The story ends By Ron Perszewski and Frank Lessiter as strongly as it begins. May/June through November 2005 3rd A thorough in-depth report. Every angle of this Thoroughbred Times story was covered. The wealth of information and “What Now For Fair Grounds? sources, combined with crisp, insightful writing By Frank Angst bowled me over. September 10, 2005 2nd The writer did a service to his readers by bringing Mid-Atlantic Thoroughbred them a story that was overlooked by many media “Afleet Alex: Rising Legend” outlets. The article really showed the ripple effect the By Sean Clancy devastation of one track could have. Good use of July 2005 statistics to bring the loss into perspective. Superb writing and reporting from start to finish. I was riveted even knowing the outcome ahead of time and I Class 3 bet your readers were too. Wonderful, wonderful lead. INSTRUCTIONAL 3rd Pennsylvania Equestrian SINGLE ARTICLE (circulation 5,000 and under – 5 entries) “Complex Crisis” By Stephanie Lawson 1st April 2005 The Whip A great job of writing a numbers story. The writer “A Clinic With Lisa Singer” provided context and insight without bogging By Ann L. Pringle readers down. Putting the response from the farm September 2005 show in a box was a great idea. In this winning article, the writer has chosen an interesting, compartmentalized style, which allows Class 2 the reader to take away plenty of information on his NEWS REPORTING or her own terms. That way the article has added (circulation 15,000 and over – 13 entries) take-home value to the user. The organization and quality of the information provided gives the reader 1st just what’s needed to improve personal technique. Thoroughbred Times 2nd “Racing Turns To A Sure Bet” Professional Farrier By Frank Angst “Applying Foal Extensions” November 12, 2005 By Andy Jansen, CF Thoroughly researched and well-written. The writer May/June 2005 has crafted a trend piece that’s backed up with solid While this article ended up in second place, it has numbers and sourcing. The graphics provide a first-rate information. The author provided a very bounty of information. easy delivery of details and it’s obvious he has exten- sive experience with the technique. The writing style used here is conversational and informative, putting the reader at ease. In this case the first-

2 person reference feels natural in this use as well. The Honorable Mention reader, having read all the way through, would have the information they need to attempt the technique, American Farriers Journal which is the true measure of a how-to piece. “Reading Shoe Wear Gives Farriers An Edge” By Ron Perszewski Class 4 July/August 2005 The author of this article did an excellent job of INSTRUCTIONAL picking the brains of veteran farriers to discuss an SINGLE ARTICLE interesting topic - shoe wear. The writing style for (circulation 5,000 to 25,000 – 20 entries) this article is very strong as the author uses a simple, conversational style that is approachable by most 1st readers. Throughout the article the reader finds valu- Equine Veterinary Management able advice that’s well organized and divided well “Breaking Bad News” with planned subheads. By Jessica Jahiel, PhD Fall 2005 Tricia J. Senkiw This article shined through with its general sensi- “Mind Your Manners! Having A Polite Horse bility and its well-written tone. The writer took on Isn’t By Chance” a substantial topic that impacts every veterinary Published in Horsemen’s Corral practice: Giving a horse owner very bad news. This August 2005 is not only a complicated task, but the author points This is a good step-by-step article for helping the out the ways such news impacts the owner in a reader understand the value of proper hobble series of well-thought-out steps that best prepares the training. With this article in hand the owner of an reader for what to expect. The easy-going style of unruly horse should be able to solve their problem the author’s approach brings a gentle touch to what easily. The step-by-step organization works for this can be a very difficult topic. how-to article since hobbling is a simple process and the author can also offer specific actions in each step. 2nd American Farriers Journal “Glue-On Shoes Shine For Solving Many Class 5 Hoof Problems” INSTRUCTIONAL By Ron Perszewski March 2005 SINGLE ARTICLE The author has taken a very straight-forward how- (circulation over 25,000 – 22 entries) to approach to using glue-on shoes. In the story, the 1st writer answers all of the reader’s questions about the practice, including dealing with some objections to Horse & Rider “Mount Right” the practice. The writing style is simple, clean and offers the reader all the information they might need By Alana Harrison to try the practice. June 2005 The subhead starts this article off on the right foot, 3rd telling why it is important to the reader. Likewise, the Riding Instructor lead ties in the reader—”we’ve all done it,”—and gets “Teaching 101” right to the point, promising useful information. The By John Monetti body text takes over with a logical, step-by-step Winter 2005-06 progression. It is direct, succinct and non-repetitive. The writer of this article does an excellent job of showing what techniques work in the classroom that can also work in the ring. His use of real-world classroom examples makes it easier for the reader to understand how to approach the process of learning to train riders most effectively. The author’s writing style is crisp, clear and conversational. The article is also very well organized and doesn’t talk down to the reader.

3 2nd Practical Horseman Class 6 “A Drop With A Bending Line To A Narrow INSTRUCTIONAL SERIES Fence” (7 entries) By Phillip Dutton with Kip Goldreyer June 2005 1st This excellent, in-depth explanation of how to ride Horse & Rider an increasingly common and likely worrisome “Chris Cox: Rein Management” cross-country hurdle is only a short step from being By Jennifer Forsberg Meyer at a clinic with a world-class competitor. The lead May, June, July 2005 positions the story and then the author quickly spells English or Western, what rider hasn’t had rein issues out the issues. The main text is nicely broken up, and at one time or another? This well-constructed three-part the sidebars provide the step-by-step examples, series could not have been clearer on how to smoothly including mistakes. handle those crucial–if sometimes unwieldy–exten- sions of our arms and hands. Congratulations on your 3rd engaging lead. The expert’s voice came right through; Dr. Rebecca Gimenez I felt as if I were at a clinic with him. The illustrations “Don’t Chase Your Loose Horse” deftly supported the text and the package was extremely Published in John Lyons’ Perfect Horse effective in accomplishing its goals. May 2005 This entry’s real strong point is it’s lead, which 2nd draws the reader right in with a real-life situation. Horse & Rider The subhead, callouts and sidebars all capture the “Clinton Anderson: Ponying Power” reader and offer useful information as well. By Jennifer Forsberg Meyer Excellent advice is reinforced with bullets so a March, April 2005 reader can easily grasp and remember key points. The intro on part one of this two-part series gives the reader the take-home. The superb lead on the first Honorable Mention part tells why you should care about ponying— John Lyons’ Perfect Horse something not every reader would be expected to have an interest in. The body text provides a clear, “Water Crossing Without A Big Splash” concise progression, step by step. The writer/editor By Maureen Gallatin and John Lyons demonstrates expert use of sidebars to add to November 2005 readers’ understanding. The headline on this important topic is more creative than most and the subhead engages reader. Likewise, the lead draws the reader in, making her/him a part Class 7 of the story. Excellent use of sidebars to drive home HORSE CARE the points. (circulation under 15,000 – 12 entries) USDF Connection 1st “The Numbers Game” Quarter Horse News By Margaret Freeman “Internal Space Odyssey” April 2005 By Betsy Lynch Excellent, clear explanation of what number scores January 15, 2005 mean in dressage and how to interpret judges’ I loved the conversational tone of this article and the comments. A must-review for every competitor. exceptional job of turning something very techni- cally complex into simple language that the average horse owner can understand. The article wonderfully integrates quotes into the text to further personalize the message and allow readers a glimpse of the personality of the professionals involved in the reproductive efforts of Smart Little Lena. This was a wonderful article that did an excellent job of presenting technical information to your audience in a wonderfully easy to understand way.

4 2nd readers in the story and allowed them to experience Hoofcare & Lameness Journal a bit of Dube’s devastation at Rooster’s diagnosis. I “Deep Sulcus Thrush” found the sidebars on signs, prevention, and treat- By Fran Jurga and Contributors ment of EPM especially helpful to horse owners. Fall 2005 2nd Although your information was more technical than Horse Illustrated some of the other entries, you did an exceptional job “A Mature Perspective” of keeping the style and tone of the article approach- By Sharon Biggs able and understandable. I also appreciated the November 2005 personalization of the article by including quotes and This was an enlightening perspective to owning an anecdotes from farriers and veterinarians who have older horse. I liked both the personal experience had experience with this condition. This was an included in the story as well as the input from other extremely interesting and informative article that owners of older horses. I also appreciated the inclu- provided lots of information and insight to the sion of perspectives and input from multiple veteri- readers; the topic was thoroughly covered in an narians. The article asked excellent questions and interesting and informative manner. provided good answers; doing an excellent job of 3rd predicting what questions a reader may have. This The Florida Horse was a very enjoyable and educational article “Keep Your Horse Cool While Traveling” dispelling many myths of age prejudice. By Denise Steffanus 3rd August 2005 The Horse: Your Guide To Equine Health What a great article and topic – especially for your Care Florida audience. I liked the flow and integration or “WNV: Where Are We Today?” quotes throughout—and that your quotes were from By Stephanie L. Church several different DVMs from all over the country. I liked September 2005 that you provided readers with helpful tips and advice I really appreciated the conversational, engaging tone that they could actually use and put into practice for of the article that just seemed to draw the reader right their own operation and that you provided preventative into the story. The article was well organized and very measures, treatment alternatives and follow-up care for informative, covering the background and spread of the return trip all in a logical and organized fashion. This the disease as well as what horse owners should be was a well-written, very helpful article that covered the doing now to minimize this disease. Explanations of basics in a very useful, clear, concise manner. what could have been technically complex material were clear, concise and broken down into easy-to- Class 8 understand, everyday language. I especially liked the array of veterinary sources with different backgrounds HORSE CARE and locations around the country consulted and (circulation 15,000 and over – 34 entries) included in your article; the variety of these perspec- 1st tives really enhanced the story. America’s Horse Honorable Mention “A Winning Battle” By Becky Newell America’s Horse March/April 2005 “Understanding Colic” I just loved this story from the first time I read it. Not By Holly Clanahan only is it a great feel-good story, it’s extremely well May/June 2005 written, does an exceptional job of explaining EPM, What a unique way to start off the story with a and provides horse owners hope that not all is lost horse’s view of the colic experience; it really worked should their own mount contract EPM. The writing to engage the reader in the story. I liked that almost was clear and concise and really gave readers an all of the technical information about colic and its insight into the close relationship between Dube causes were presented through the examples of and Rooster. The organizational method of starting various horse owners’ experiences from around the with the background info on Dube and Rooster and country. The sidebars were valuable to the story as then moving to the more detailed information about well, covering all areas from preventing to identi- EPM was very effective in that it really engaged fying to treating colic.

5 Practical Horseman 2nd “Wrap? It’s A Snap!” Professional Farrier By Laura Werner, DVM, MS, Dipl, ACVS, “Trade Secrets” with Nathan Welton By Troy Ehrmantraut, CJF February 2005 March/April 2005 This was a very nicely written article that carried a Word for word, this is one of the most informative conversational tone throughout. I liked the fact that articles in the class. The step-by-step instructions, be the lead easily drew readers into the story by empha- it with photos, line art or without, make this an sizing that this is a problem almost all horse owners exceptionally terse and strong article. will face – sooner or later. I also liked that instead of just giving tips, the article provided some common-sense rational for why things should be Class 10 done a specific way. The instructions were clear SERVICE TO THE READER and easy to understand. This article did an excellent (circulation 5,000 to 25,000 – 40 entries) job making what can sometimes seem a daunting task seem simple and achievable. 1st Equestrian Retailer The American Quarter Horse Journal “Fancy Footwork” “Enterolith Exposé” By Suzanne Drnec By Christine Hamilton July/August 2005 April 2005 Outstanding from end to end. The writing is clear, What a fascinating article; it really made me sit precise, terse, entertaining. The information and back and say, “Oh, wow!” This is a perfect example advice, utilizing a variety of sources, always aims of a fascinating topic coupled with good, strong directly at the target audience. The organization writing yielding a great story. The lead was makes for effortless flow. The sidebars offer addi- engaging, right off the bat, to really draw readers into tional information that adds rather than detracts. the story. The story did an excellent job explaining The lead bears study by anyone hankering to what an enterolith was, how they form, diagnosis improve their writing skill. and prevention. 2nd The American Quarter Horse Racing Class 9 Journal SERVICE TO THE READER “Our Biggest Concern” (circulation 5,000 and under – 8 entries) By Christine Hamilton July 2005 1st Clear, concise, illustrative writing peppered with Professional Farrier substantial facts borne from research—melded to “Thinking For Yourself” bottom line experts—easily propel this entry to the By Steve Stephenson, CJF top tier of the class. July/August 2005 3rd The clear winner in a small, but competitive field. Equine Veterinary Management This casual “conversation across the gate” flows “Feet First” easily. It’s written with clarity and authority and By Fran Jurga provides a valuable service to its target audience. Fall 2005 This article is what strong writing is all about—it Here’s a writer who knows how to tell a story. boils down what could be dry and technical mate- Outstanding organization. Lots of value packed with rial into useful and colorful narrative. apparent ease into an enticing package. Honorable Mention Equine Veterinary Management “5 Timesaving Innovations” By Audrey Pavia Summer 2005 Outstanding. Even more so considering the 6 complexity and technical nature of the content. The Honorable Mention profile format, turbo-charged by the use of insightful, terse quotes from multiple sources allows EQUUS the reader to glide along what could have been “Buy Hay With Confidence” tortuous sledding in another author’s hands. By Joanne Meszoly August 2005 Riding Instructor An excellent article every horse owner needs to read. “For Adults Only” Good use of a variety of sources, and clear explana- By Jessica Jahiel tions. There’s a wealth of practical advice here. Summer 2005 Though this is a single-source story, the author’s Horse & Rider credentials as an authority are made clear. The writing “Buy Wise: Boot Up” is clear, concise and entertaining. A wealth of ready- By Jennifer Corkery to-use information is presented without getting November 2005 bogged down in unnecessary details. Get done A well-organized examination of the various kinds reading this, and you may not want to host a camp, of boots. You explain the functions and purposes of but you sure want to sign up for one of the author’s. each quite clearly. Overall this is a useful and well- crafted piece. Class 11 SERVICE TO THE READER Class 12 (circulation over 25,000 – 44 entries) PERSONALITY PROFILE (circulation 5,000 and under – 13 entries) 1st The American Quarter Horse Journal 1st “Our Biggest Concern” The Texas Thoroughbred By Christine Hamilton “Once More With Feeling” July 2005 By Shelby Downs Lead makes an immediate connection with the reader September/October 2005 (assuming the reader owns a Quarter Horse). Good to What a wonderful lead! Beautiful. Great use of see five human sources in this article. More perspec- quotes throughout. Good descriptions of her home tives help. This article focuses on a serious problem and on the last page – they paint a picture. offers some solutions. Well-sourced and well-written. 2nd 2nd Washington Thoroughbred USDF Connection “Washington Racing Hall Of Fame: “Tack-Room Essentials” Turbulator” By Margaret Freeman By Jon White October 2005 May 2005 This is a well-researched article that should be You have told the story well of Turbulator, with helpful to any rider in this field, as well as to horse interesting quotes and anecdotes throughout. The people in other disciplines. You talked to many sidebar box with quick stats about this horse would experienced people. It’s good to have more than one likely be of interest to readers. The use of subheads brand of something; that way it doesn’t look like helps readers move through the story more easily. business “bought” publicity. 3rd 3rd The Texas Thoroughbred Equestrian Magazine “Texas Talk: Q&A With Chaplain Mike “When Nature Turns Nasty” Bingaman” By Sarah L. Evers By Shelby Downs February 2005 March/April 2005 Well-researched and presented. Lots of good advice Bingaman told his story well, with the assistance of that might help someone save their horse’s life, or the author. I really felt like I got to know this man even their own. Your sources are authoritative and the and understand what he does and why he does it. The references to further information sources are useful. lead really intrigued me, and caused me to want to read more. 7 Mid-Atlantic Thoroughbred Class 13 “Brice Ridgely: Breeder Of Eclipse Award PERSONALITY PROFILE Winner” (circulation 5,000 to 25,000 – 42 entries) By Sean Clancy February 2005 1st A good story about an intriguing couple. I loved the Hoof Beats lead… it seemed to paint the picture of the man to “This Old Man And The Race: At 83, Orrin whom you introduced readers. Your conversational Phipps Proves Age Is A State Of Mind” style makes this article a joy to read. By Meredith Edmunds December 2005 Class 14 A master of the craft! This author has created a beautiful story with descriptions that place the reader PERSONALITY PROFILE in the moment with Phipps. Colorful quotes give (circulation over 25,000 – 23 entries) insight to the character of the subject. Background and details are provided in a way that does not 1st compete with the storytelling that occurs. This is Western Horseman what a personality profile is all about. “The Blind Team Roper” By Kyle Partain 2nd April 2005 Performance Horse Wow! The writer presents a story about a blind man “A Cowboy’s Trainer” who competes in rodeo, a true attention grabber. The By Katie Tims piece is well written, and it makes you read to the September 2005 end to find out how the man can be blind and a team You have captured the essence of this man through your roper, too. descriptions and storytelling. Nice quotes add color to the tale. The sidebar of quotes from those Murphy has 2nd influenced is a great addition to the story. You did your Paint Horse Journal homework, and put in the effort. It shows. “Leading Ladies” By Breanne Hill 3rd May 2005 Mid-Atlantic Thoroughbred The story of a young girl and her family and over- “Buzz Chace: Agent To The Stars” coming difficulties. Looking for and finding a horse By Sean Clancy for the young girl are all elements of a good story. April 2005 This story has them all, and they are well presented, An interesting article about an interesting man. The well developed and well written. Writer knows lead really pulled me in, and your conversational what she’s writing about, and it shows. style and great transitions work a reader through the story with delight. The sidebar of Chace’s thoughts 3rd on life really added to the article. Western Horseman “Montana’s Marvel” Honorable Mention By Juli S. Thorson April 2005 Cutting Horse Chatter Photos taken in the early 1900’s in eastern Montana “Feats Of Clay” by the subject of the article help the writer carry the By Stacy Pigott excellent story along. Writer uses interesting vocab- July 2005 ulary. This a well written piece about an early I really liked the way you incorporated Walker’s Montana rancher and photographer who deserves song lyrics into the transitions between subjects in the article. your article. Nice quotes added to an interesting article. The sidebar on his involvement with the fight for MS was a nice addition.

8 Honorable Mention 3rd The Texas Thoroughbred Equestrian Magazine “Texas Rocket” “Horse People: Gareth A. Selwood” By Denise Steffanus By Brian Sosby January 2005 December 2005/January 2006 The dreams of every “little guy” to make it to This is a good story of a man’s life of training horses Churchill Downs on the first Saturday in May are and riders. It is well written, well told and long recounted in this story. There was a lot of drama in enough. Good lead sentence. Overall, the story is a this saga. highly professional job.

Horse & Rider Class 16 “Courageous Cowgirl” FEATURE ARTICLE By Jennifer Forsberg Meyer (circulation 5,000 to 25,000 – 53 entries) August 2005 This is a life story of a young woman who becomes 1st a champion, suffers great adversity, recovers and Mid-Atlantic Thoroughbred triumphs. You get to know the woman through the “Last Hurrah For Historic Liseter Hall story, too, and as you do you like her. That makes it Farm” a great piece because of first-rate writing. By Michael Yockel September 2005 Class 15 The author turned what could have been an ordinary piece about another historic horse farm eaten up by FEATURE ARTICLE development into a compelling yarn that contains (circulation 5,000 and under – 11 entries) threads through many facets of American sport horses, from racing to Welsh ponies to foxhunting 1st to sidesaddle riding. It’s also an equal-opportunity Flying Changes Magazine story – women as well as men are prominent in this “Desperate Horsewives” tale. The “Seabiscuit” anecdote in the lead captures By Lauren Davis Baker your attention immediately, and along the way, April 2005 there’s an almost soap-operatic roll-call of wealth, Horse ownership gets treated like addiction (well, divorce, Olympic aspirations, bizarre mental illness maybe it is) in a saucy and irreverent look at how and a tragic murder. There’s a lot of information to human relationships are affected by equines. Despite impart here, and Yockel does so elegantly. its light-hearted take, the interviewer draws some serious answers out of the anonymous round table 2nd discussion. It all adds up to a lively and thoughtful read. Thoroughbred Times “Grieving The Loss Of A Friend” 2nd By Denise Steffanus The Carriage Journal November 19, 2005 “The 2005 CAA Annual Conference” Like the evil villain in the Harry Potter stories, By Ken Wheeling equine death in racing, especially when fans are October 2005 watching, is the sport’s thing that must not be It’s a rare writer who can take what could have been spoken. But this story doesn’t blink as it explores a dry account of an annual association meeting and how humans who are close to those horses deal turn it into a lush travelogue. Anyone reading this with tragedy, from fatal breakdowns to barn fires. story would want to attend the next conference, The anecdote from Country Life Farms’ Josh Pons even if they don’t know the first thing about carriage is priceless, and what’s better is the reporter’s inter- horses. The author’s energy is maintained through view with a race track chaplain that analyzes Pons’ the ending. experience and gives validity to it. The story gives practical information on how tracks and others help those grieving deal with their losses and points out that even stoic jockeys and absentee owners are affected when an animal dies.

9 3rd ago, and Booker catches us up on where her subject, The Gaited Horse Magazine Vivi Malloy, is today. And not only Vivi but her “Picasso Fino” family, her riding instructor and even her pony. The By Eric Sparling story covers all the bases, pulling some interesting Spring 2005 detail from the grown-up Vivi on how the book was OK, you’re a freelance writer and you’ve gotten a created, then the back story on horses that have tip / been assigned a story about a painting horse. enriched the Malloy family; and the extra mile of You can go all gooey and totally buy into the tracking down Vivi’s riding coach. That yielded a premise, or cover it as the cynical journalist, nice little final section on a young man torn between complete with plenty of clever puns and artistic horses and acting, and who has happily chosen the references, of course. Or you can do what Sparling former. Above all, this story was well-researched did and write it straight, and write it really well. He and the writer did a good job in getting her subjects admits skepticism right off the bat, but lets the horse to open up; the quotes were lively and heartfelt. owner tell the story, which was pretty interesting even before her Paso Fino started painting. Even Class 17 without the accompanying photos, Sparling clearly describes what Romeo does with brushes, paint and FEATURE ARTICLE canvas and sums it up objectively – and neatly, “If (circulation over 25,000 – 43 entries) it isn’t art, it seems to be, at least, self-expression.” 1st And in the end, as Sparling writes, it’s really a story about a beautiful bond between horse and rider, and The Blood-Horse “A Day In The Life Of A Breeding Farm” that’s something all horse lovers can relate to. By The Blood-Horse Editorial Dept. Honorable Mention April 9, 2005 No blade of bluegrass is left unturned in exploring even Covertside the most obscure jobs on a breeding farm. Each facet “Thinking Outside The Box To Save is approached with enthusiasm and no one person Hunting” seems more or less important than the next. Opening By Rupert Isaacson with the owner’s story gives the right intro to the start March 2005 of the day, and the story. Outstanding in every detail. This was an amazing piece of advocacy journalism. The writer’s immediate mission is to help the 2nd Bushmen tribes of Botswana regain their ancestral Western Horseman hunting (and residential) land, but he very eloquently “Hitched Horsehair” also makes the case for the endangered hunter itself, By Kyle Partain from the foxhunter to the falconer in central Asia. August 2005 Along the way, he paints a vivid portrait of A highly unusual topic lands in the hands of a skilled foxhunting with Botswana Bushmen who had come writer. This might have been my favorite lead in a to the United States to plead their case, and he writes very crowded category, and the ending to the story passionately about how he got involved in their brings the story full circle. The “how-to” aspect plight and how Americans, particularly foxhunters does not bog the story down at all. and other horse people, can and should take action 3rd to help. The writing, and the respect he showed for Practical Horseman the Bushmen, reminded me of pilot-horsewoman “Like Riding A Miracle” Beryl Markham’s wonderful “West With the Night” By Denny Emerson memoir, and believe me that’s a compliment. March 2005 I loved this lead sentence. This terrific first-person The Chronicle Of The Horse account of the famed Tevis Cup ride puts the reader “A Very Young Rider Grows Up” right in the saddle. Two sidebars accent the main By Tricia Booker piece; the author’s sidebar is especially good. This May 20, 2005 is dramatic, descriptive, and well-paced throughout. I must be getting older but it didn’t seem that long ago that Jill Krementz published her “A Very Young Rider” picture book, much beloved by young riders, especially girls. But lo and behold that was 30 years 10 Honorable Mention its personal impact, and then, gradually, moving towards a truer connection, as Ginsburg meets Reeve Horse & Rider and becomes involved in his efforts on behalf of spinal “Pink Ribbon Riders” cord research. The pain and inspiration of Reeve’s life By Debbie Moors and eventual death are evident in Ginsburg’s heartfelt October 2005 words, but she still manages to weave a wealth of infor- Writer handles a delicate topic well, sensitive without mation about his injury and about other charitable being schmaltzy. The reader gets a good sense of organizations into her moving piece. each woman’s personality. Story is enhanced by the 3rd sidebars. This would have been easy to “over-write” but the author instead found the proper balance. American Farriers Journal “Horses Add To The Solemnity Of Arlington National Cemetery” Paint Horse Journal By Pat Tearney “Wilderness Bound” July/August 2005 By Breanne Hill Tearney draws upon his own memories of a visit to February 2005 Arlington and does a fine job of conveying the mood The determination of owners to find and recapture their and spirituality of the cemetery without being maudlin lost horse is naturally gripping and the writer doesn’t or trite. He acknowledges the limited connection of get in the way of the drama. It would have been lazier his experiences to the ostensible subject of his piece— to approach the story chronologically, but the writer referring to a featured piece in the magazine on crafts a ghostly lead and the story takes off from there. retiring Arlington Cemetery farrier Pete Cote—and then proceeds to make that connection beautifully, Class 18 placing the farrier, and Tearney’s own reminiscences, PERSONAL COLUMN in a larger tradition, lending both greater meaning. (circulation under 15,000 – 27 entries) Honorable Mention Horse News 1st “It’s A Lofty Goal, But Good Hay Is Worth Performance Horse All Those Headaches!” “Buster” By Julie Farneski By Ross Hecox October 2005 April 2005 A very nice piece, that manages to convey a lot of This short column held a lot of appeal, with its good information and some engaging anecdotes. gentle, insightful descriptions of an experienced cut Farneski’s description of her inadequate hayloft, with rider and his favored horse. Hecox keeps the focus its too-low ceiling, even had a universal quality— on the old cowboy, where it belongs, his own pres- perhaps unperceived even by the writer. How many ence suggested but only prominent when necessary. of us have some thing in our lives that isn’t quite right The effect leaves the reader feeling they have been but for whatever reason—lack of money, or time, or in Buster’s presence, learning and appreciating him, inclination—we just soldier on and leave it as it is? just as Hecox did. This kind of writing takes a deft Farneski captured that feeling nicely, and left the hand, and Hecox pulled it off nicely. reader rooting for her to get that hayloft of her dreams. 2nd California Thoroughbred Pennsylvania Equestrian “Going The Distance” “Horse Droppings” By Debra Ginsburg By Sylvia Sidesaddle May 2005 April 2005 A wonderful blend of personal writing and informa- I loved this entry! Whoever “Sylvia Sidesaddle” tion on a difficult but vital subject, revolving around may be (surely that must be a pseudonym), she the tragic riding accident of actor Christopher Reeve. comes across from beginning to end like your daft I was impressed by how open Ginsburg was about her aunt…who’s always been your favorite. She writes own emotions, even admitting to being stagestruck with a tricky blend of newsiness and humor, with just when meeting Reeve. Her willingness to expose enough extra bits thrown in to keep things lively. Her herself allowed the reader to enter into the story along enthusiasm for her small items is infectious, and she with her: first hearing about the accident, reflecting on makes you care because it’s clear that Sylvia cares. A pleasure to read. 11 Class 19 Honorable Mention PERSONAL COLUMN Horse & Rider (circulation 15,000 and over – 36 entries) “The Riding Family: Growing Pains” By Jennifer Forsberg Meyer 1st July 2005 Practical Horseman This was a nicely written piece that tackles a subject “Ground Manners For Humans” that must be common among horse owners—finding By Heidi Furseth a new mount for a growing young rider, and deciding February 2005 what to do with that first, loved pony. The writer This piece was a charmer from beginning to end. The covers many different options but her exploration of spoken, and unspoken, connections between humans this tricky emotional topic never sounds preachy. and animals are endlessly fascinating, but perhaps She describes the conflicting emotions she feels as especially so with a bond like that between a person she considers various options but never tries to imply and their horse. Here we feel the writer’s yearning for that her choices are the only ones; they are simply that real connection, her uncertainty about what her the ones that worked for her and her family. horse actually understands, and her determination, even at the cost of ridicule from other people, to USDF Connection treat her horse politely and with respect. Her apolo- “Dressage U.” gies to the horse become not just a reminder to herself By Georgian Lussier about her own behavior, but also spur her determi- September 2005 nation to work tirelessly at improving. All horses Sometimes a piece works as much for what is not should be so lucky to have such an owner. there as for what is, and this one is a prime example. Reading between the lines (and sometimes just 2nd reading the actual lines) one senses Lussier’s frus- The Blood-Horse tration and unease with her daughter’s growing inde- “Sucker Punched” pendence. This is the kind of choice that most By Gary McMillen parents face at some point with their children, but the October 1, 2005 writer nicely juggles the chronology and details of This column was powerfully affecting. The writer— the process with her daughter. The arc of the piece displaced and overwhelmed by Hurricane Katrina— works just right, with her grudging acceptance of her attempts to put into words his own feelings and daughter’s path coming in the last line. emotions. These emerge in tangled bits, but even the disorganization of his thoughts helps drive the piece to its ambiguous conclusion. Little details are telling: Class 20 his bewilderment at packing his golf clubs when he EDITORIAL barely has clothes enough to wear; a plaintive message (30 entries) to a rental car company promising to return his vehicle and settle his account. In the midst of a difficult and 1st traumatic event, McMillen’s words say a lot. Thoroughbred Times 3rd “A Position Of Absurdity” The Blood-Horse By Bill Heller January 22, 2005 “Mr. Charlie” The article quickly summarizes two major equine By Lenny Shulman organizations’ positions in regard to the American September 10, 2005 Horse Slaughter Prevention Act and poignantly chal- A beautifully written memorial. This piece conveys lenges the implications of the organizations’ stance. the obvious affection and admiration of the writer The writer successfully employs compelling statis- for his lost friend, but also wonderfully evokes that tical data and discusses existing alternatives to man’s career and the times in which he lived. I slaughter, making an intelligent, passionate call to loved, also, how Shulman alluded to “Mr. Charlie’s” action to “people who truly care about horses.” This catchphrase, “by God,” early in the piece and then is an example of a compelling, well-written editorial. brought it around in the column’s moving coda.

12 2nd Covertside Class 21 “What Is A Good Neighbor?” EVENT COVERAGE By Mason Lampton December 2005 EDITORIAL CONTENT (26 entries) This writer skillfully and eloquently builds a convincing argument, using anecdotes and vivid 1st language to emphasize his position, making such Hoof Beats colorful analogies, for example, as comparing “Hammertonian: Roger Hammer And Vivid master plans to the challenges of herding cats. His Photo Prove A Hambletonian Winner Can argument is logical, clear and well-organized. He Spring From the Pennsylvania Fairs” knows his audience, and I would imagine this piece By Nicole Kraft was well-received – and applauded—by his readers. September 2005 3rd The compelling, engaging lead perfectly sets up the Riding Instructor premise of the story: the inconspicuous “county-fair “The Shingle Hangers” guy” from Pennsylvania who steals the By Didi Arias Hambletonian. The narrative unfolds under the Summer 2005 skillful craftsmanship of a seasoned writer who Capitalizing from an animated, personalized successfully captures the drama of this champi- approach, this piece deals with a very common, onship event while giving the reader lots of behind- relatable occurrence in the horse industry, and the the-scenes insight and detail, both in the body of the writer engages the readers on a friendly, informal story and via interesting side-story sidebars. level while making a logical argument. The piece is Masterfully done, a top-notch event coverage piece. refreshing in its humor, color and matter-of-factness. 2nd Honorable Mention Thoroughbred Times “Touched By An Angel” John Lyons’ Perfect Horse By John P. Sparkman “You’ve Cantered Before” May 28, 2005 By Maureen Gallatin The writer wisely chose an action lead that takes the June 2005 reader right to the deciding moment, narrowing on This is a lovely little piece – an eloquent essay that in the dramatic near-disastrous final turn in the connects a horse-world lesson with real-life Preakness. The description of the race is compelling, meaning. Its strengths are its simplicity and its fast-paced – so much like the sport itself, leaving the reliance on an anecdotal lead that illustrates a reader breathless. The writer skillfully unfolds the broader relevance. It’s personal, powerful and back story of Afleet Alex, providing the reader with poignant, and a good read, perfect for its audience. a plethora of details that make great racing stories memorable and incorporating strong quotes, vivid The Chronicle Of The Horse language and a wonderful narrative. “We Could All Learn A Lot From Pony 3rd Clubbers” By Sara Lieser Thoroughbred Times “Rose Blooms In Desert” August 26, 2005 By Steve Bailey Sometimes the simplest pieces are the best, and April 2, 2005 here is an example of a short, simple editorial that’s The writer sets up the framework for this narrative full of meaning and relevance to a targeted audience. with great finesse, emphasizing the risks Ramsey The writer is refreshingly restrained, resisting the takes to get Roses in May to Dubai—a theme that urge to be overly emotional in making this simple holds the piece together and ties in with the refer- statement, and is equally careful in avoiding the ence to Kenny Rogers’ “Gambler” in the conclusion. accidental slip into preachy, you-should-do-it-this- Nicely crafted. Strong quotes alternate with way mode. The result is a compelling, straightfor- compelling exposition, with vivid details of the race ward and appropriately passionate observation of the itself and the road leading up to it. positive behaviors she saw exhibited in some of the horse show industry’s youngest competitors.

13 Honorable Mention 2nd Bloodhorse.com The American Quarter Horse Journal “Trainer Uses Unorthodox Methods With “Best Of The Best” Afleet Alex” By The American Quarter Horse Journal Staff By Ron Mitchell January 2005 April 25, 2005 Wow, what an impressive endeavor! This coverage Although I did not play football, the lead caused is thorough, packed with compelling short narratives memories of my youth to come flooding back, as that perfectly illustrate the human (and equine) side I’m sure it did for a number of readers. The story’s of competition. The reporting is sharp, colorful and element of unusualness kept my interest high engaging. The reader gets a lot of bang for her buck throughout the piece. The transitions were strong, as with event coverage like this. were the technical aspects, and the quotation conclu- sion formed a strong ending. Just a great profile with The Chronicle Of The Horse a twist of newsworthiness. “It’s Judgment’s Day In The CN International At Spruce Meadows” By Tricia Booker Class 23 September 23, 2005 ONLINE SERVICE TO THE A compelling lead, full of active, vivid verbs, that plops the reader smack in the middle of the drama READER ARTICLE of this event. The writer tells the story in great detail (3 entries) and with an intuitive sense of pacing, enabling readers to feel like they were there, too, right down 1st to the uncooperative weather. The piece is well- EquiSearch.com organized, unfolding scene by scene, and reveals “Get Fit, Ride Better” the writer’s knack for strong interviewing through By Jennifer Forsberg Meyer great quotes. December 28, 2005 What an excellent article! It provides detailed infor- mation for reader, and I wanted to stand and start Class 22 exercising immediately. The writing is clear and ONLINE NEWS crisp. The story is long, but complete, and is in a conversational tone, which will improve completion REPORTING ARTICLE rate with online readers. (8 entries) 1st Bloodhorse.com “Aggressive Treatment Key To Afleet Alex’s Recovery” By Steve Haskin August 9, 2005 Descriptive and detailed writing took the reader behind the scenes to provide information on a star horse, his watchful trainer and a skilled surgeon. The flow carried the story along quickly, making it an easy read.

14 The Whip Class 25 “Karen’s Kreations” PUBLICATION STAFF Designer: Koren C. Herriman June 2005 ADVERTISEMENT This ad is on the smaller end but largely effective. (circulation under 15,000 – 24 entries) A rich feel with the photograph mixed with graphic texture. 1st Arabian Horse World “Gladys Brown Edwards Stake” Class 26 Designers: Jamie Fend and Sally Wilson PUBLICATION STAFF Photographer: Mark Barrett January 2005 ADVERTISEMENT As a full-page ad this piece displays a refreshing yet (circulation 15,000 and over – 10 entries) powerful impact to the eye. The rhythm of the photo through color and movement make this ad shine 1st above all others. Thoroughbred Times “Simply Irresistible” 2nd Designer: Tami Zigo Arabian Horse World Author: Holly Werner “Arabian Horse World” August 27, 2005 Designer: Melanie Gleason The advertisement has it all, sex appeal, romance, Photographer: Jerry Sparagowski vivid color and it is legible. Strong sense of layout December 2005 by the designer. I find myself listening to the leaves crack under the hooves of the horses in this ad. A simplistic approach, 2nd yet communicates a great amount of information. Ride!Magazine “Tzar” 3rd Designer: Hannah Poore Arabian Horse World Photographers: Cally Matherly, D. Hamilton “Tamar Arabians” October 2005 Designer: Jamie Fend The designer that laid this ad out had a lot to deal Photographer: Scott Trees with and did a great job setting up the photos and October 2005 copy in this ad. Strong layout. The visuals in the ad are anchored nicely by the black space. A consistent feel keeps the Class 27 look powerful throughout. CORPORATE/AFFILIATE Honorable Mention ADVERTISEMENT Arabian Horse World (11 entries) “Arabian Horse Days Poland” Designer: Jamie Fend 1st Photographer: Stuart Vesty Sue Brown July 2005 “Your Flies Are Down” (Solitude IGR This submission shows another simplistic yet Introduction) powerful layout. The use of the scripting brings Credits: Sue Brown, Brown + Associates, your eye across the page to the photography placed and Dan Kramer, Pfizer Animal Health in the image. Not over done at all, well thought out Published in The Horse: Your Guide to Equine in layout and design. Health Care May 2005 This ad is one of the best examples of how to convey a message with a 1, 2 punch. The first page of the 15 ad has a powerful impact compelling you to search exceptional. Organization of content, product, and and understand its message…second page illus- detailed insert images, create a strong presentation. trates a crystal clear message visually and even Top-notch production. emotionally. Contrast between the two further rein- forces its intent. Concept is brilliant, headline is 3rd memorable, and execution is flawless. Farnam Companies, Inc. “Simplify Your Life” (SimpliFly) 2nd Author: Jerry Filson Land O’Lakes Purina Mills Designer: Jon Falls “Joy” (Purina Mills Equine Senior) Published in EQUUS, Horse Illustrated, Western Writer: Bill Shelton Horseman Art Director: Terri Lacey March 2005 Advertising Agency: Left Field Creative Beautiful panoramic photo with great layout and Marketing Manager: Dr. Scott King high quality production results in an extremely effec- Published in Horse & Rider tive ad. Information graphic has impact, is easy to November 2005 understand and beautifully illustrated. Ad copy Beautiful duo-tone photography and complementing offers an appropriate amount of essential informa- color palette create a distinct quality and memorable tion, well organized and without overstatement. appeal for this ad. Headline, copy and images work The pristine product shot and strong execution of this perfectly together. The attention to production ad make it a winner. detail, highlights, shadow and reproduction are

3rd Class 28 Endurance News MAGAZINE COVER PAGE Designer: Troy Smith (circulation 5,000 and under – 23 entries) Photographer: John Miller/Spectrum Photography September 2005 1st The overall design of this cover is refreshingly The Florida Horse modern. The simple, up-to-date typeface has a clean Designer: Renee St. Leger look and seems at first a daring pick for the equine November 2005 category, which tends to lean towards the traditional, Strong, clean design that would stand out on a cluttered but feels very appropriate for this specific audience. newsstand. Dramatic photo sets up the overall composi- The color palette is understated yet has a lot of tion nicely, letting the masthead stand out with maximum energy, with the colors chosen for the typography impact. Typography is clean and the typographical hier- working nicely with the colors of the photography. archy works well. Nice placement and color coding of Honorable Mention feature articles instantly creates interest in the publication’s contents. The color and clarity of this cover really sings. Conquistador Magazine 2nd Designer: Michael Touna Professional Farrier Photographer: Kerry Perez Designer: Kevin Hambel Fall 2005 Photographer: Scott Davidson Very striking photo makes this entry instantly July/August 2005 engaging—nice composition, beautiful light and The unusual and striking subject matter of this cover interplay of textures. The overall composition of the photo instantly makes this entry stand out. The cover is quite nice, and the feature articles are laid sparkling blue of the sky and textural greens of the out well to draw interest to the contents. foliage provide a nice foil for the yellow and red of the magazine identity, really making them pop. The overall design is nice and clean; and the simple, structured treatment of the feature articles draws instant attention to them. 16 The Florida Horse Performance Horse Designer: Renee St. Leger Designer: Kyle Wienecke May 2005 April 2005 Nice clean, professional design. Overall composition What a great photo with the horse diving right into is very balanced, with each element doing its job while your lap. Very dramatic and a good deal of work in not competing with the other elements. Photo is very Photoshop really makes this cover pop. Very nice, engaging, with frozen action and blurred background and I am sure, very time consuming work. working nicely—the rider breaking into the mast is a nice touch. All of the colors work well together. Class 30 Class 29 MAGAZINE COVER PAGE (circulation over 25,000 – 26 entries) MAGAZINE COVER PAGE (circulation 5,000 to 25,000 – 31 entries) 1st The American Quarter Horse Journal 1st Designer: Justin Foster Horse Connection April 2005 Designer: Anthony Toddy and Valerie Young There are some outstanding covers is this class. I Photographer: John Kelly have chosen this best in class because it is so simple November 2005 and engaging. The photograph is captivating and This is the clear winner for this class. Use of repeated nothing gets in the way of this. The background is photograph dropping through the masthead is very uncluttered and other design elements are under- appealing and keeps the photograph and masthead stated and handled tastefully. Simple, clean, in balance. engaging, this cover has it all. 2nd 2nd Arabian Horse World The American Quarter Horse Journal Designer: Melanie Gleason Designer: Terry Stidger January 2005 December 2005 Often simple is best and this entry is certainly atten- The typographic elegance of “JOURNAL”, the tion grabbing. The designer has chosen to let the simple black masthead and minimal cover type give beautiful photograph say all that needs to be said. any of these covers an edge, but it’s how the photo Dramatic, appealing and worthy of an award. works into this template that finishes it off. Careful attention went into the cropping of this image, and it’s 3rd just right. The subtle touches of orange are nice. Very Western Lifestyle Retailer clean design along with a strong dose of contrast, Designer: Lisa Wrigley color and texture makes this cover very classy. Photographer: Wade Livingston Creative Director/Stylist: Jodi Hendrickson 3rd Fall 2005 The American Quarter Horse Journal I really like what the designer has done here. Simple, Designer: Justin Foster yet it really brings attention to the model pictured March 2005 with type that coordinates well and compliments the How can you not find this interesting and eye- bright outfit. Drop-shadowed type brings an almost catching? Very nice use of color within this template. 3D effect on the subheads. Everything holds together well. A very simply composed photo with a very simple design – a beau- Honorable Mention tiful balance here. Covertside Designer: Jeff Lefkowitz Photographer: Jim Graham March 2005 Although this cover is somewhat simple, it has a great appeal due to the action photo of the horses and riders. All-in-all, a nice clean design and layout.

17 Honorable Mention 2nd Thoroughbred Times America’s Horse Designer: Erica Mitchell Designer: Justin Foster Photographer: Bill Denver/Equi-Photo Photographer: Holly Clanahan January 29, 2005 September/October 2005 Solid, clean presentation is a courageous departure This isn’t the most unique cover, this isn’t the most for this publication, with the text on the cover. But dynamic photo. It’s the composition of “everything” the subtle matching of the masthead maroon with the that makes this entry an award winner. The cropping fitting “Ghost Story” headline, the cutout type of the photo is just right. The position of the rider around the jockey’s head, the sharp photo – and the within the masthead is just right. The subhead posi- clean teasers spotlighting six inside stories between tion, the position of the “O” in HORSE are all just the top and bottom all make a winning combination. right. The color selection to compliment the photo is right on. These were all conscious decisions by the 3rd designer and they were good ones. California Horsetrader Designer: Daniel Lew Paint Horse Journal September 1, 2005 Photographer: Adrianna Sylvestri Rider’s smile and outfit – plus a stunning use of June 2005 contrast through the dark background – make this Being a “Special Issue” may have given the designer cover a real eye-catcher. The logo at the top comes the liberty to keep the entire cover free of type and across clean and sharp, again with the beige, white that’s just fine. This is a beautiful photo of a beau- and red type subtly matching the tones of the main tiful Paint horse, no reason to let anything else get photo. The “Rosy Victory” headline also comes in the way. The metallic type in the masthead is very across as sharp, and the distinctive listings of tastefully done. At the creative input meeting, sections – made more effective with the page someone probably said, “Let’s make this cover really numbers – tells the readers there is much, much special.” That they did. more inside. Honorable Mention Class 31 Barrel Horse News TABLOID/NEWSPAPER Designer: Tom Geiser COVER PAGE Photographer: Jeff Belden (22 entries) November 2005 The sheer joy and energy of the celebrating rider 1st makes this cover a winner on its own, but subtle Horsemen’s Yankee Pedlar touches work as well – like the hat being tipped up Designer: William Greenlaw into the logo, and the indented symmetry of the Photographer: Bob Langrish “Meeting the Challenge” type enhancing the rider’s November 2005 face and bight expression. We like the subtle “horse” Beautiful in its simplicity and clarity, this cover is outline that gives a distinctive touch to the logo, and nonetheless striking to the point that we could not its contrast against the white backdrop works espe- take our eyes off it. The photo of the white horse is cially well here, playing off the white type. stunning, and its portrayal here gives it an almost mythical quality. The white type is crystal clear Equine Journal against the dark background that includes more Designer: Deanna Sloat color than the eye first notices. And, in its most July 2005 basic form, the cover not only draws in the reader, Captivating photo draws in the reader, and designer but also teases a good mix of stories on the inside. makes excellent use of the sharp, distinctive appear- It is truly a work of art – and a winning presentation ance of the horses and their bridles by seamlessly in every way. mixing in the type as if it’s almost part of the picture. Clean logo at top is also well paired with the photo’s background, while tease headlines below give a good sense of what’s inside.

18 3rd Class 32 Hoofcare & Lameness Journal EDITORIAL DESIGN “Meet The Men Who Shod A Million (circulation 5,000 and under – 23 entries) Horses” Designer: Lisa Wrigley 1st Photographer: Matthew Brady, Courtesy of Library Hoofcare & Lameness Journal of Congress “From Here To There: Inside The Equine Fall 2005 Hoof Wall” The designer takes a sepia tinted Matthew Brady Designer: Lisa Wrigley photograph and combines it with reversed out head- Illustrator: Lisa Lancaster, PhD, DVM line and text across two pages and defies you not to Fall 2005 read it. Very elegantly done with just the right font, This understated, sophisticated layout is a real and a nice touch with the oversized initial cap in the pleasure to look at. More than anything, this designer headline. knows good type and how to use it. The positioning of the photograph on the right hand opener at the top Honorable Mention of the page is right on target, as is the positioning in Hoofcare & Lameness Journal the middle of the following two-page spread. On “Hocks Of Steel” both the opener and spread, plenty of white space is Designer: Lisa Wrigley used, perfect for the subject matter of this article. Photographer: Fran Jurga Staggered type is used at the top of the spread to Archival Images Courtesy of the Spanish Riding explain the photograph and, due to the nature of the School, the Lipizzaner Museum and the Patton photo, it couldn’t haven’t been done any better, Museum whether we’re talking about readability or stylisti- Fall 2005 cally. The continuation of the headline on the spread, The designer uses an interesting mix of photographs under the photo and across the gutter, works wonder- to get the reader interested in this story right away. fully, and gives this design real personality. This Color palette on the opener is right on target and three-page design was well thought out, and shows compliments the main photograph. Judicious feath- what the work of a true professional looks like. ering of type and photos on the opening spread 2nd draws the reader’s eye to the beginning of the article, The Whip and is not simply ornamental or overdone. The “Healthy Feet Make Happy Horses (And second spread of this article also has an expert distri- Owners)” bution of photos in relation to text that adds interest Designer: Koren C. Herriman in the article itself. March 2005 These designs work on several levels. Aside from the The Whip color photo and unusual color palette used on the “Suzy Turns On The Style” first page, the remainder of the article is black and Designer: Koren C. Herriman white. What stands out more than anything is the Photographer: David J. Wharton artful use of type used to adorn every page. September 2005 Combined with various shades of grey and photo- The montage on the opening spread is well done, graphs and illustrations, also black and white, the with several images working together to bring the end result is very unusual and attractive. reader’s eye back to the headline and story. The designer did a good job, technically, of combining the several photographs into a natural-looking whole. The same techniques, as well as the back- ground color, are repeated throughout the jump pages, giving it a harmonious look and feel.

19 Class 33 Honorable Mention EDITORIAL DESIGN Equestrian Retailer (circulation 5,000 to 25,000 – 46 entries) “Fancy Footwork” Designer: Ron Bonge 1st July/August 2005 Hoof Beats Terrific opening spread. The main photograph is “A Moment In Time: Racing Greats Share used in a way that makes this a very dynamic The Memories That Made Their Hearts Race looking layout. The unusual font chosen for the A Little Faster” headline works very well, as does the subdued color Designer: Gena Gallagher palette. This article is intended to inform and Photographers: Ed Keys, George Smallsreed, Jim educate, and once the designer gets done showing Raftery off his creative side on the opener, he does an equally December 2005 good job of getting down to the practical stuff. We Excellently designed layouts from beginning to especially liked the sidebar with the technical illus- end. The photographs are outstanding, and the tration on the second spread and the way he main- designer has done an exceptional job of custom tained the consistent look of the article throughout. tailoring display type and text to each photo. In those cases where headshots are used, they are used Keeneland Magazine in an oval format, which contrasts very nicely with “Paradise Found” the other, larger photos. One photo and one illus- Designer: Suzanne C. Dorman tration are given a feathered effect, adding further Photographer: Brian Tietz variety to the design. Winter 2005 Beautifully done opening spread with an expert use 2nd of type, color and photographs. The inset photograph Horsemen’s Yankee Pedlar is a nice touch breaking up some of the dead space “What Amateurs Want” in the main photo, and the reversed out part of the Designer: William Greenlaw headline from the same photograph is probably November 2005 what makes this opener really jump out at the reader This is an overall, excellent design, with much atten- more than anything else. The following spread and tion paid to the details and nuances of good graphic jump pages show a good continuation of the style design. The designer obviously knows type and used on the opener. how to use it, starting with the mix of serif and sans serif fonts, to the expert kerning of the headline type. Rather than trying to dazzle us with adorn- Class 34 ments and special effects, the designer uses a limited EDITORIAL DESIGN color palette and a consistent treatment of photos that (circulation over 25,000 - 50 entries) spells sophistication. 1st 3rd EQUUS Western Lifestyle Retailer “Get Ready For Winter” “New & Novel” Designer: Celia Strain Designer: Lisa Wrigley Photographers: Bob Langrish, Arnd Bronkhorst, Fall 2005 Dusty Perin The designer couldn’t have done a better job with November 2005 this design. The silhouetted photos are perfectly A first rate job from start to finish. A beautiful photo balanced in relation to one another. None of them choice to depict “Winter.” Silhouetting the horse look out of kilter with the others, and the descrip- against the white page continues to create a wintry tive type for each photo is perfectly set and placed. feel to the spread. Beautiful typography and nice The soft shadows, usually overdone by most placement of deck and byline. The same treatment designers, are perfect. Topping everything off is the of the numbered copy ties the pages together. On the “New and Novel” logo, which blends harmoniously following spread, great position of photos in the with all of the other elements. center and nice pacing throughout the article.

20 2nd America’s Horse Class 35 “The Horses Of The Babbitts” ONE PAGE OR Designer: Diana McClung November/December 2005 TWO-PAGE SPREAD An exciting opening photo interacting with the word EDITORIAL DESIGN “babbitts” makes this a winner. Silhouetting a few (27 entries) horses over the semi-transparent word really makes these elements work together well. The following 1st spreads have beautiful big photos and nice details The Florida Horse like an overlapping initial cap. “Showing His Grit” Designer: Renee St. Leger 3rd November 2005 The Blood-Horse This designer used a great photograph to create an “A Day In The Life Of A Breeding Farm” excellent spread. The type treatment and choice of Art Director/Designer: Beth McCoy color compliment and add impact to the photograph Creative Director: Suzanne Dorman and in turn the spread. Photographers: Anne Eberhardt Keogh, David Young, Matt Barton, Lee Thomas, Christy West, 2nd Stephanie Church Hoofcare & Lameness Journal April 9, 2005 “Education” The consistency of the pages throughout this very Designer: Lisa Wrigley long article is memorable. Very good pacing. It was Fall 2005 not an easy task to fit all the pieces to this puzzle. This is a very clean, elegant page. The choice of Good mixing of tints and type fonts throughout all color and screened image work well together. The twenty five pages. Opening spread sets a clean simplicity of layout and type choices make for an attractive tone with informative, well presented inviting and easy to read page. pages to follow. 3rd Honorable Mention The Horse: Your Guide To Equine Health Care Paint Horse Journal “Newsfront” “G’Day Paints” Designer: Brian Turner Designer: Kelly Wise September 2005 July 2005 The designer created a page you want to read. With Beautiful warm photos with clean typography the amount of text here you still don’t feel over- makes this article a winner. Good choice of back- whelmed. There is good pacing and items are sepa- ground tints and colored type is inviting to read. rated by good font choices. Your eye moves calmly Good placement of type on the opener. Good posi- across the spread. Good logo treatment and editor tion of photos throughout the article. ID. They help tie the spread together. Western Horseman Honorable Mention “Cameron’s Cowboy Way” Designer: Darin Edmunds Quarter Horse News Photographer: John Brasseaux “Mile High Bulls” February 2005 Designer: Ronne Haslett Strong photography is combined with good typog- March 1, 2005 raphy on this opener. Three words in the headline fit The designer took a number of images and nicely together. Body copy wraps around the last word composed them in an eye-catching well designed to make all the pieces fit together beautifully. Strong page. Good color choices and controlled use of photography continues throughout the other pages. outlined photographs lead you into the page.

21 The Whip 3rd “The Softer Side Of Georgia” Quarter Horse News Designer: Koren C. Herriman “Win Big In Reno” Photographer: Ann L. Pringle Designer: Ronne Haslett June 2005 June 15, 2005 Type choice help define this page. The creative way Excellent job with the layout and organization of the the designer used the photograph as background pages. Nice treatment of type, photography and works and you can read the copy over the dark boxed material throughout. Kicker, headline and background. deck work well together. The rules on these pages add clarity and keep the pages from becoming copy Class 36 heavy, especially in this format. EVENT COVERAGE Honorable Mention DESIGN Eventing USA (20 entries) “Rolex Rout” Designer: Dara Bailey 1st Photographers: Shannon Brinkman, Michelle Dunn, Dressage Today Nan Rawlins, Andrew Neil-Olscher “Viva World Cup Dressage In Las Vegas” May/June 2005 Designer: Phil Cooper The designer did a very nice job laying out the Photographers: Mary Cornelius Photography, photographs on these pages. Caption identification Sharon P. Fibelkorn, Terri Miller, Charles Mann is easy to follow and the pages with multiple photo- July 2005 graphs are not crowded. This designer used a combination of type and photog- raphy treatments to create an excellent opening The Blood-Horse spread. The blending of photos is well done and “Breeders Cup Results” draws you into the spread. The type is clean and easy Designer: Beth McCoy to read on the black background. This spread works Creative Director: Suzanne Dorman well in contrast to the following pages which are November 5, 2005 more angular but contain the blacks and grays which This is a well organized and uncluttered group of help tie the pages together. The contrast between cleanly designed pages that let the photography do large and small photographs is very well done. their job. The font and color choice on the cover are 2nd very good together. The following pages have a The Whip consistent look with a large photograph and strong “ADS Celebrates Diamonds And Pearls headline font. Very good logo treatments throughout Anniversary” that tie the sections together. Designer: Koren C. Herriman Photographer: Ann L. Pringle March 2005 This is a very elegantly designed entry. The photo- graph, the type treatment and the design succeed in making this the type of layout the designer intended. The combination of square finish and feathered edges on the photographs of the second spread helps add interest.

22 Class 37 Class 38 PUBLICATION STAFF PUBLICATION STAFF BLACK & WHITE COLOR EDITORIAL EDITORIAL PHOTOGRAPH PHOTOGRAPH (11 entries) (30 entries) 1st 1st Fauquier Times Democrat Hoof Beats “Racing For The Rest Of Us” “P-Forty-Seven: Roarin’ Redhead” Photographer: Betsy Parker Photographer: Mark Hall June 1, 1005 October 2005 Superior photograph, joy and elation radiate from Superior portrait of horse in action. The extreme the page. All elements: perfect timing, camera posi- close-up brings the viewer right into the race. Image tion, lighting combine to capture the moment. detail has resolution down to the smallest hairs and Excellent focus, good tonal range and a rich flow of veins. Exposure holds shadows on horse and lets raw motion make this a top-notch image. The background washout. The natural flow of the composition and rhythm of the human faces composition works with excellent cropping. This balances with the strength and dignity of the horse. photograph meets and exceeds all expectations. 2nd 2nd The Chronicle Of The Horse The American Quarter Horse Journal “Addison Phillips” “Bad Cow Good Cow” Photographer: Tricia Booker Photographer: Tonya Ratliff-Garrison March 4, 2005 October 2005 Top-notch image. The placement of the three faces Excellent photograph, shutter timing and amazing draw the viewer to the heart of this photograph. image detail combine in a perfect mix. The viewer Composition has a nice graceful flow. Exposure and expects the image to come right off the page. lighting are right on. Symmetry, balance and the warmth Lighting and color balance make this image one of of the moment make this image a joy to look at. the best. Exposure is handled well with a good range from shadows to highlights. Image compo- 3rd sition balanced, cropped well, truly a top quality The Chronicle Of The Horse photograph. “Rusty” Photographer: John Strassburger 3rd February 4, 2005 America’s Horse Excellent image, strength and dignity flow from “Babbitt Ranch Horses” this portrait. Lighting, focus and minimized back- Photographer: Jim Jennings ground make this image snap. Image detail is November/December 2005 amazing, good tonal quality with detail in shadows. Wonderful image, strength, independence and All elements balance to make this an award-winning beauty flow from this photograph. Lighting is excel- photograph. lent; mainly from the back it emphasizes horses shape and crisp details. Exposure holds in high- lights, depth of field is very good. Natural compo- sition balances the wide spread horizontal frame. This image is a fine piece of art.

23 Honorable Mention 2nd The Blood-Horse Horse & Rider “Winning Touch” “Greener Pastures” Photographer: Wally Skalij Photographer: Darrell Dodds June 4, 2005 July 2005 Excellent image, warm and inviting the photograph Wonderfully warm image, the subtle colors of green tells the story with out the copy. Back lighting is and browns carry the theme of the photo well. extremely effective; exposure is right on holding fine Composition is balanced. The open space with the detail in subject’s faces. The soft green color is good line of horses leads the view to the heart of the match with dark silhouettes. Perfect image to illus- image. Exposure holds shadow detail, selective trate emotional issue. focus enhances overall look. Image fills the two- page spread and invites reader into the story. Great 3rd photograph with excellent execution. The Gaited Horse Magazine “Tennessee Walking Horse Bond” Western Horseman Photographer: Darlene Wohlart “Haythorn Remuda” Fall 2005 Photographer: John Brasseaux All elements work together here. Colors are perfect. August 2005 The black and white with a touch of red, the green Wonderful image, flowing motion, graceful beauty rectangle helps draw the viewer to the focal point of and raw strength flow from the page. The natural the horse’s eye. Image range is good holding detail colors make a vivid image. The green surrounds the in shadows and highlights. The anonymous human many shades of the running horses. Exposure and form adds to the images over effectiveness. Simple, focus are well executed. Composition seems over- yet dramatic photograph. flowing; the spread does not seem big enough. Honorable Mention Class 39 Equine Veterinary Management “Working In Wellness” OPEN COLOR EDITORIAL Photographer: David L. Stoecklein PHOTOGRAPH Spring 2005 (20 entries) Tone palate makes this image, muted tones of brown, black and white express concern and sincerity. 1st Composition of face and arm carry through the Performance Horse wellness theme. Selective focus is effective to lead “Futurity Tracks: Wrangle Whiz” the eye in to the action. More is less. This photo- Photographer: John Brasseaux graph speaks volumes, beautifully done. December 2005 Superb photograph. The viewer is right in the ring, Practical Horseman almost ready to get trampled. Photographer does “Mark Watring And Sapphire” excellent job with exposure capturing the dust and Photographer: Tass Jones legs a flying. Tight crop holds your attention. Overall December 2005 colors work well, white fence across frame balances Great stop action image, lighting and focus on target, with strong vertical form of horse. Perfect execution. amazing detail resolution from head to tail. Colors in this photo work very well together, the white and blue horizontal lines offset the strong vertical angle motion of the rider and horse. Very, very good event photograph.

24 2nd Class 40 Dressage Today OPEN ILLUSTRATION “Overcoming Fear” (14 entries) Illustrator: Joanne Mehl January 2005 1st This piece illustrated the subject with verve and The American Quarter Horse Racing style. The expression of emotion from rider to horse Journal is matchless. The slashing brushstrokes intensify “Stewardship” the feeling of fear. The tense line of the rein and the Illustrator: Randee Fox grip of the rider’s hand underscore the tension. July 2005 3rd I was drawn to the contemporary feel of this piece. Equine Veterinary Management The design elements and juxtaposition of images are “Just A Phase” novel. The colors are bright and balanced in contrast Illustrator: Adam Niklewicz to the serious subject illustrated. Summer 2005 This is a witty illustration. The forms are bold with a use of strong color. The line of the rein whips across the page in a dramatic twist. As the figure leaps forward, we feel the gesture as he moves into the future.

2nd Class 41 Cutting Horse Chatter EQUINE-RELATED SINGLE “Guide To Cutting” Editor: Alan Gold ISSUE SPECIALTY Designers: Mindy Young and Casceil McRae PUBLICATION Advertising Manager: Shawn McCoy (15 entries) Associate Editor: Stacy Pigott March 2005 1st A very reader-friendly publication, the Guide to Blood-Horse Publications Cutting is filled with good stories and good photos “What’s In A Name? 2005 Corporate Fact that clearly explain cutting. After reading through Book” these stories, what rider would not want to try Designers: Brian Turner and Robert Bolson cutting? The design is not flashy, but it clearly sets Illustrator: David Young the stories apart from advertising and makes the Summer 2005 stories very readable. The cover is exciting and the The interesting and beautiful cover of this specialty heavy paper great. publication easily draws readers into the inside design and stories. The Fact Book is easy to look at, easy to read, and easy to navigate. It contains inter- esting graphics and photos that compel readers to go further. And if a reader doesn’t want to sit and read it all, he can scan many pages and still understand the message. This publication does an exceptional job of fulfilling its purpose.

25 3rd is the story I want to tell.” And tell it well he did. The Horse Report This is an engaging, inspiring true story on the order “Racing Against Time” of Seabiscuit. Anyone who has ever had a dream can Editor: Barbara Meierhenry relate to the trials, persistence, and ultimate victory Designers: Barbara Meierhenry and Marianne Post as well as the joy of the journey. Author: Gregory Ferraro 3rd March 2005 Western Horseman A beautiful, thoughtful publication, Racing Against “Cowboys & Buckaroos” Time measures up to its mission of developing By Tim O’Byrne support for research. From the stunning cover photo May 2005 to the very last quote on the back page, this publi- Very thoroughly covers all aspects of the work and cation sends a message of importance. The horse- life of the modern cowboy. Using the “Cowboy racing industry is big and important and needs Code” as an organizational guideline, the author support. The copy is well written and easy to read details in many photos and lively descriptions every- or scan. thing you may have ever wanted to know about the subject—and then some. The author’s own journal Class 42 entries from his cowboy days add a very interesting personal touch. The layout of the material makes for EQUINE-RELATED easy reference and reading. The colored boxes BOOK (TEXT) highlighting important facts, terminology, and (20 entries) features are visually appealing. 1st Honorable Mention Storey Publishing LLC Primedia Equine Network “Trail Riding: Train, Prepare, Pack Up & Hit “Build Confidence Over Fences!” The Trail” By Holly Hugo-Vidal with Sue M. Copeland By Rhonda Hart Poe Designer: Lauryl Eddleman Art Direction and Design: Vicky Vaughn Credit: Practical Horseman Text Production: Eugenie Delaney and Liseann December 2005 Karandisecky Even jumping instructors can learn from this valu- Illustrator: Elayne Sears able book. I love the layout and the color photo- Editor: Deborah Burns graphs that clearly illustrate what the text is saying. July 2005 Sometimes it is misleading to show an incorrect This book is a “must have” for anyone interested in picture for fear of someone thinking it is correct, but trail riding. The conversational tone gives specific this author has devised a coding to avoid that how-to’s on everything from conditioning, choosing problem: green labeling means it is correct and red tack, and training tips. Wonderful inserts, trivia, and means “error.” I like the “Quick Checks” too. checklists. Great on safety and how to handle emer- gency situations. Very comprehensive. Western Horseman 2nd “Charmayne James On Barrel Racing” Eclipse Press By Charmayne James and Cheryl Magoteaux “Diary Of A Dream” August 2005 By George Rowand This beautiful book is destined to become a classic Designer: Sarabeth Brownrobie on barrel racing. It has it all: terrific information, 2005 pleasant layout with interesting sidebars, precise “Follow your bliss and don’t be afraid, and doors diagrams, and clear color photographs that support will open for you when you wouldn’t think there the text. could be doors…” (Joseph Campbell). So begins Chapter 32 of this delightful, inspirational book about a man pursuing his dream to own a stakes-race Thoroughbred. In Chapter 1, the author says, “Everything good in life, it seems to me, begins with a dream, and how I got to that place and time

26 Class 43 Class 44 EQUINE-RELATED BOOK EQUINE-RELATED (PICTORIAL) CALENDAR (6 entries) (5 entries) 1st 1st The Lyons Press Appaloosa Journal “The Natural Superiority Of Mules” “2005 Calendar” By John Hauer Designer: Bonnie Hanna Designer: Amanda Summers (cover) The large, bold and an intimate approach to photog- Photographer: Curtis Martin (jacket) raphy, presented as full bleed, creates dramatic Editor: Jessica Shiers impact. A well thought out color palette with the December 2005 months set as vertical type, adds interest and Written with humor and love, this book will help any enhances a clean, crisp calendar grid. Insert photos of the un-enlightened quickly overcome any preju- paired with quotes compliment the overall layout dices against mules. Mule owners will find confir- and creates a very appealing design. The last page mation of all they know to be true, as well as new of organized information makes it a useful resource. information and tips. There is a nice balance of history with the modern view of how mules are 2nd used today. The dedication sucks you right in to Western Horseman want to read it. And the line in the first chapter, “2005 Cowboy Calendar” “Since it takes about a month longer to make a Designer: Ron Bonge donkey than a horse, one might expect a certain This calendar does a great job of featuring a wide degree of superiority on the part of the mule,” variety of bold photography presented appropri- exhibits the light tone that makes this collection of ately large. A clean layout of the monthly grid is essays, articles, and stories enchanting. enhanced with a smaller, theme related photo and a high quality pencil sketch, which contributes to the 2nd overall appeal. The cover is highlighted by a Storey Publishing LLC perfectly executed stylized “leather embossed” logo. “Storey’s Illustrated Guide To 96 Horse Good printing, substantial paper stock and spiral Breeds Of North America” binding round off this well produced calendar. By Judith Dutson Art Direction and Cover Design: Vicky Vaughn Class 45 Text Design: Kent Lew Text Production: Liseann Karandisecky and EQUINE-RELATED Kristy MacWilliams NEWSLETTER Photography: Bob Langrish (7 entries) Illustrator: Jo Anna Rissanen Editors: Deborah Burns, Sue Ducharme and 1st Lisa Hiley The Horse Report November 2005 Editor: Barbara Meierhenry A must-have for any horse lover. This comprehen- Designers: Barbara Meierhenry and Marianne Post sive, beautifully illustrated book not only is lovely The strong service orientation and content of this to peruse, but includes useful, detailed information newsletter helped it nose out other contenders in this on each breed. Conformation, color genetics, and category. The editor combined the best package of the history of horses in North America are detailed design and authoritative reporting on highly inform- in an informative and interesting way. One cannot ative and useful topics. Technical stories written in help but learn something new on every page of this laymen’s terms deliver the take-home pay that detailed, highly researched book. serious readers demand. The newsletter’s format— a mix of photos, graphics, and clean type— added variety and interest to the layouts. Readers must view this publication as a welcome advisor when- ever it appears in the mailbox.

27 2nd Thoroughbred Times TODAY Class 47 Editors: Steve Bailey and Tom Musgrave MERIAL HUMAN-ANIMAL Designers: Dave Kaplan and Charlotte Luz Assistant Editors: Jeff Apel and Mike Curry BOND AWARD (18 entries) If I were a racing enthusiast or professional, this site would be my home page. The entry raced to the top of all electronic contenders for its engaging graphics Carole Ann Lee and ability to communicate vast amounts of data “Echoes Of Thundering Hooves - AJ’s Story” with clean, appealing layouts. The site also makes Published in Northern Horse Source good use of the electronic medium by reporting the September/October 2005 day’s important headline events, leaving lengthier “color” stories for its print version. Class 46 EQUINE-RELATED ELECTRONIC PUBLICATION (5 entries) 1st EquiSearch.com Content Manager: Kate Lindon This site has a well thought out information archi- tecture. The typographical hierarchy and graphic elements significantly contribute to it usability. A vast amount of well-organized information and resources are made available without overwhelming the user. An appealing color palette and well- designed functionality make this a must bookmark. 2nd HorseCity.com General Manager: Ryan Dohrn Webmaster: Charmain Vaughn Author: Amy Keil This site has solid and consistent navigation throughout. The information is well organized with a good use of graphic elements that help keep the end user oriented.

28 Class 48 Class 49 TABLOID/NEWSPAPER ASSOCIATION (14 entries) MAGAZINE Winner (circulation under 15,000 – 14 entries) Horsemen’s Yankee Pedlar Winner You prove that small circulation magazines can be as Professional Farrier well conceived as the best of New York’s consumer Fresh and contemporary design along with engaging magazines. The publication represents the perfect and informative articles put this magazine right into marriage of eye candy and brain food. The entire the winning circle. Strong graphic and typographic reading experience mimics the best elements of large treatment is used throughout to make this an inviting circulation magazines, yet tailors content for an and easy read. The feature openers are extremely equine enthusiast. Covers and interior design well designed and pull the reader right into the story. resemble glossy newsstand publications with glam- orous photos, high quality paper, clean readable Honorable Mention layouts and type. The editors create a well-rounded diet of departments, features and columnists that Hoof Beats entertain as well as deliver take-home pay for reading. Magazine contains well-written articles that are By using bios with standing columnists, the publica- interesting and informative and does an effective job tion personalizes the writers and builds a cult of separating the editorial from the ads. The news following. Column choices demonstrate the under- section has a nice balance to it with use of sidebars, standing that readers want a range of information— charts, and photos. from veterinary advice to recreational tips. This publi- cation likely evokes strong passions among its readers The American Quarter Horse Racing and kindles their enthusiasm for their hobby. Journal This is a well-organized magazine with color bar Honorable Mention treatment that makes it easy to navigate. Features The Equestrian News are nicely designed and have a consistent look that This publication achieves its mission of serving the helps with branding of the magazine. The cover LA horse community by customizing hometown design has a top newsstand look to it. copy that horse enthusiasts couldn’t find anywhere else. All the major features had local spins with Class 50 compelling human interest angles—even the profile of the USC mascot and the marchers in the Rose ASSOCIATION Bowl parade. Clean, dramatic front pages and inte- MAGAZINE rior layouts enhance the package. (circulation 15,000 and over – 8 entries)

Thoroughbred Times Winner This entry is one of the top contenders in its field, America’s Horse thanks to its dramatic color photography, profes- Very attractive magazine. Clearly defined rhythm sional covers and in-depth reporting skills. Both lets editorial flow effortlessly. Well-organized TOC artists and editors understand how to enhance uses abstracts effectively. Overall, very easy on the features by packaging words and graphics into eyes and engaging. Fresh, clean design invites cohesive units. Coverage of Afleet Alex’s tumble readers into the features. Good use of attractive, in the Preakness was one of the most compelling large photos with feature heads. Consistent design feature stories among all entries. With photo replays brands the magazine well. a key part of the story, the reader could almost imagine the gasp of the crowd, the dirt fly and the smell of the track.

29 Honorable Mention Class 53 Appaloosa Journal SELF-SUPPORTED An appealing blend of solid, practical information with lighter general topics and profiles. Clear, well- MAGAZINE defined TOC with good use of typographical hier- (circulation 15,000 and over – 13 entries) archy defining features and departments. Attractive, color-coded department rubrics lend to an easily Winner navigable magazine—very clear delineation The Horse: Your Guide To Equine Health between ads and editorial. Effective use of white Care space and a feature well clear of ads assists in this This monthly publication has big shoes to fill as an ever-present challenge. all-breed, all-discipline resource, but it certainly fills them beautifully. I’m quite impressed by this Class 52 publication’s tenacity and willingness to take on the tough issues in equine industry, including horse SELF-SUPPORTED welfare and the impact of Hurricane Katrina on horses and the industry – this coverage was objec- MAGAZINE tive, thorough and enlightening. Nice, clean design (circulation under 15,000 – 11 entries) and excellent use of photography to illustrate health Winner articles. This publication is a must-have for those Performance Horse deeply interested in horse health. I love the tempo and flow of this magazine, which Honorable Mention keeps you turning the page in anticipation of the next interesting feature or column. Striking, engaging Western Horseman cover photographs and descriptive blurbs work well Engaging, beautiful covers. Excellent use of blurbs together to draw in the reader. A great editorial mix and cover tags to draw in the reader. I love the tempo that is true to the magazine’s mission of providing and mix of articles in this publication, ranging from educational and entertaining articles. Excellent personality profiles to news to destination features photography that is a helpful addition to the concise, and buying tips on tack. A great resource for any how-to articles. The clean design and layout of this Western horse enthusiast, and just a beautiful maga- magazine are a real service to the reader. zine to have lying around.

Honorable Mention Young Rider Conquistador Magazine What a service to the young rider. A great use of This publication does an excellent job of living up photography throughout and an interesting mix of to its mission statement and bringing readers an stories geared toward young people. The writing is editorial mix that is hard to find in competing publi- fun and youthful. This publication just makes me cations. Gorgeous photography greatly adds to the smile. Young Rider should be a staple in every horse intelligent writing. The article “Riding in Navarra” barn inhabited by kids and teenagers. is a beautiful piece, placing the reader right there with the writer through word and photograph.

Western Lifestyle Retailer A gorgeous, elegant publication. Clean and inter- esting design helps the reader navigate between editorial and advertising. Stunning photography adds to the lively writing. A nice editorial mix of features, profiles and practical business advice. The directory is an invaluable resource. Western Lifestyle Retailer should have a prime space on the desk of every Western apparel retailer. NOTE: All honorable mentions are listed alphabetically. Class 24 & 51 were cancelled.

30 The Horse: Your Guide to Equine Health Care This extremely tough decision boiled down to who blow-outs for the lead features. Good use of sidebars best served their mission and targeted audience. breaks out information in the bite-sized pieces This magazine does an outstanding job of delivering readers today demand. Photography throughout helpful, hands-on information to its target audience showed how-to, strong service, and informed, of horse owners involved in a deep way in their serving as a vital component rather than simply horses’ health care. The cover design, with its table- decoration. The table of contents is thorough, easy, of-contents style blurbs combined with intriguing and uses some selling text under the titles, to make pictures, tells the reader instantly the magazine is the reader want to go directly to certain stories. serious and chock-full of useful information, giving Strong back of book departments provide a strong him or her 10 reasons to pick up the magazine. ending dose of additional health information, and the The inside design is clean and also workman- opinion essay at the end leaves the reader with some- like, appropriate for the mission. A clear and inter- thing to think about–and satisfaction from time spent esting front of book department is followed by visual reading this magazine.

31 Kathleen Barczak Al Casciato Kathy attended Mount Mary College as a Layton Art Al graduated from the Philadelphia College of Art Scholar and graduated with a degree in graphic (now University of the Arts) with a BFA in design. She began her career at Sight N’ Sound, a Advertising Design. After a two year stint in the division of Western Publishing, where she experi- Army, he worked for a men’s wear publishing enced the fine art of illustration, design and layout. company designing ads and catalogs. Then he spent Searching for a change in perspective, she transi- the next 27 years with Farm Journal, a good part of tioned to GMR Marketing in New Berlin, Wisconsin that time as the Art Director, designing magazines as the art director. She built a two-person design and books. Al is now Design Director for Farm team into a ten-person Creative Services Department Progress Companies, publishing eighteen regional while serving in a management role. She has forever tabloids and three national magazines. maintained her love for design and after leaving GMR, she has for the last six years established her Laura G. Causey own free-lance company, Kathleen Barczak Design, A lifelong rider and appreciator of fine horses, Laura LLC. She also stays very active by raising eight- has background in science, science education, and year-old twins and a four-year-old. Visit kathleen- publishing. She and her husband Billy own barczakdesign.com for her work. Plumwood Arabians where they stand their own stallion, Cassels Omar. She has enjoyed competing Jeanne Bernick in both endurance races and competitive trail rides. Jeanne writes about agriculture for Farm Journal Their young grand children are just beginning to and Top Producer magazines, both national agribusi- show their Arabians in leadline classes. Laura’s real ness publications with more than 400,000 readers. passion is in training and communicating. She is A graduate of the University of Missouri School of inspired by all of the advances in our knowledge of Journalism, Jeanne has won numerous awards from training techniques that have been made by the the National Association of Agricultural Journalists excellent natural horsemen who have taken horse- and the American Agricultural Editors’ Association manship, training, and communicating with our (AAEA), including being named Master Writer by horses to a higher level. AAEA. She currently resides in Eastern Iowa with her husband and two daughters and enjoys trail Ken Chamberlain riding and amateur showing on her horse, a former Ken is a photographer for The Ohio State sprint-track Thoroughbred. University’s College of Food, Agricultural, and Environmental Sciences. He has won numerous James Carman awards for his photographs from ACE (Association Jim has been Managing Editor for the past twenty for Communications Excellence in Agriculture, years at The Wilson Quarterly, a nationally distrib- Natural Resources, and Life and Human Sciences). uted magazine of ideas affiliated with the He has been a staff photographer for more than 20 Smithsonian Institution. Prior to that, he worked in years; his photographic products are used in the production department of U.S. News & World marketing, public relations, annual reports, scientific Report. He has written extensively for his own publi- imaging, and web sites throughout the college. He cation, and his writing has also appeared in such is a graduate of the Rochester Institute of publications as Adirondack Life, National Parks, Technology. A U.S. Navy veteran, he served aboard and the Cornell Alumni News. An avid musicologist, the USS Kitty Hawk as a Photographer’s Mate. he wrote the liner notes for Holocaust Cantata: Songs from the Camps (1999), arranged by Donald Kay Coyte McCullough and performed by the Master Chorale Kay, of Alexandria, Virginia, is an Eclipse and AHP of Washington Chamber Singers. He graduated from award-winning photographer and former editor and Cornell University in 1983 with a B.A. in English. publisher of The Horsemen’s Journal thoroughbred racing magazine. She’s been with The Washington Post as an editor since 1982, currently with the L.A. Times-Washington Post News Service. Earlier in her career, she covered racing for The Saratogian (N.Y.) newspaper. She grew up in Louisville, Ky., 32 where her father was a longtime executive at nications services and consulting to a variety of Churchill Downs, and graduated from University of clients in the livestock industry. Wes also writes Kentucky, working with racehorses and yearlings in three monthly columns related to the cattle business. her spare time. She’s horseless now but has owned He was named the Livestock Publication Council’s two in her life so far – both Appaloosas. The first was writer of the year in 2002. a generous and agile fox-hunter, the second indulged her in competitive trail riding. She’s looking forward Sarah Kmet-Hunt to No. 3. Sarah has 12 years of experience working in the advertising industry, creating visual identity, pack- Marie Garafano aging and advertising for clients in diverse areas such Marie is a visual artist with many years of experi- as consumer electronics, music, animal health, office ence. Her clients include such well-known products and healthcare. She is currently an publishers, such as Houghton Mifflin, McGraw Hill Associate Creative Director with Bader Rutter & and Scott Foresman. One of her books is a chapter Associates in Brookfield, Wisconsin. When she’s book called Ginger Goes on a Diet, a story about a not doodling the next campaign idea on a napkin or foster child and her cat. She also illustrated the working at her Macintosh, she can usually be found newsletter for The University of Pennsylvania sitting at the potter’s wheel in her studio or in front School of Veterinary Medicine, The Bellwether, for of a raku kiln. ten years. Raymond J. Lamont Jane Houin Ray is editor of The Westerly (R.I.) Sun, and vice For the past five years, Jane has served as the public president of its parent company, Sun Publishing relations coordinator of the Ohio Agricultural Co., in Westerly, Rhode Island. He is the immediate Research and Development Center in Wooster, past president and a member of the Board of Ohio—the research arm of The Ohio State Directors of the New England Society of Newspaper University’s College of Food, Agricultural and Editors, an organization of editors that presents Environmental Sciences. Prior to that, she worked professional workshops and other services for in admissions for the university’s Agricultural editors, reporters, photographers and designers Technical Institute and then as a publications editor throughout the six-state region. Ray has spent more in the college’s Section of Communications and than 25 years in the field of journalism, beginning Technology. Jane received her bachelor’s degree in as a sportswriter and later service as Education agricultural communications from Purdue editor, City Hall reporter and Business Editor with University where she also did her master’s work in his hometown paper, The Berkshire Eagle in mass communication. While at Purdue, Jane taught Pittsfield, Mass. He went on to serve as City Editor coursework in journalistic writing, public relations of the Daily News-Record in Harrisonburg, Virginia., writing, and agricultural publishing. Since moving managing editor of the Daily Local News in West back to her family’s north-central Ohio farm where Chester, Pennsylvania., and as Editor of the Times- her family owns and operates a rodeo stock Herald in Norristown, Pennsylvania., prior to taking contracting company, Jane has also taught courses his position with The Westerly Sun in March 2000. for North Central State College in business commu- He has served as a judge for the American Horse nication, speech communication, composition and Publications competition since 1999. literature in addition to freelance writing for agri- cultural and equine publications. She enjoys riding Christy Couch Lee horses with her three-year old daughter and looks Christy has diverse experience in the agricultural forward to teaching her one-year old son to ride journalism world. She has worked as a writer and with them this year. photographer for the Angus Journal and The American Quarter Horse Journal; as managing Wes Ishmael editor of John Deere’s Homestead magazine, with Wes began writing for livestock publications in a North American circulation of over 100,000; and 1983. He was editor of Limousin World magazine currently as the Director of Communications for for several years, then Director of Advertising and the National Swine Registry in West Lafayette, Communications for the North American Limousin Indiana. Christy has received numerous awards for Foundation. In 1996 he founded Clear Point her writing and photography through the American Communications and now operates the business Agricultural Editors Association and the Livestock with his wife, Sharla, in Benbrook, Texas. Clear Publications Council, and currently serves on the Point Communications provides editorial, commu- LPC Board of Directors. She and her husband, 33 Craig, live near the Lee family farm in Wellington, magazines, one-time publications and redesigning Illinois, where they raise their son, Waylon, and a existing magazines and newsletters. Her firm small herd of Angus cattle. recently designed a startup computer publication called Queue, and continues to design and produce Katherine Marks the magazine ten times a year. Prior to starting Katherine is an environmental reporter for the Reuter and Associates, located in Baltimore, Sharon Arkansas Democrat-Gazette. Before moving to the worked for Ziff-Davis Publishing, Conde Nast and South in 2004, she worked as a reporter in Maryland, Time Warner in New York City. where she grew up, and Southern California, covering topics from business and real estate to City Sherry Ross Hall and education. She and her husband live outside Sherry began to cover professional sports in 1978, Little Rock with their two wonderful dogs, Mingus with an emphasis on the National Hockey League and Coltrane. and horse racing. Her assignments have ranged from the Stanley Cup to the Breeders’ Cup. In 1992, she Karen McMahon became the first female broadcaster for a major Karen is editor of Farm Industry News, headquar- men’s professional sports league when she was hired tered in Minneapolis, Minnesota. This magazine by the New Jersey Devils as a radio color commen- focuses on new products and technology for 250,000 tator. In 1995, she returned to writing and has been farmers in the Midwest. She has written for several a reporter and columnist for the New York Daily other agricultural publications over the past 20+ News since then, and has been an occasional free- years, as well as entered many editorial contests in lance contributor to several hockey and horse racing that time. So she knows what everyone is going publications. A lifelong horse lover, she owns a through during the awards presentations. Karen was retired 30-year-old American Quarter Horse. She is raised in northwest Iowa on a corn/soybean farm a 1977 graduate of Rutgers University. with cattle, hogs and one horse. She and her husband are still partners in a family farm. Bob Shriner Bob is an Associate Creative Director/VP at Bader John Meekins Rutter & Associates Advertising where he has John spent more than 20 years working as a reporter worked since 1990. His 25 years in this business for weekly and daily newspapers in New Mexico, have been focused on advertising and design New Hampshire, Indiana and Ohio before going communications for agricultural/animal health into public relations. He also taught basic jour- accounts. Trained as an art director, Bob has nalism courses at Ohio State University for a decade, concepted and designed for all types of media with and for three years he published a monthly tabloid all types of crops and animals. Bob recently moved newspaper dedicated to pleasure horses in Ohio, from the BR’s Brookfield, Wisconsin, office to the the Ohio Horseman News. Lincoln, Nebraska office to be closer to family. Candace Pollock Unfortunately, the family horse, “Azaria”, a Candace is media relations coordinator and associate palomino quarter horse, did not make the move. editor for the Section of Communications and Shelly Peper Sitton Technology in the College of Food, Agricultural, Shelly is an associate professor at Oklahoma State and Environmental Sciences at Ohio State University where she has taught agricultural University. The university’s equine program is communications and public relations courses for housed in this college. Pollock holds a bachelor’s 14 years. She teaches classes in feature writing, degree in Journalism and Biology and a master’s layout and design, and magazine production. She degree in Agricultural Communications. She is serves as an academic adviser for undergraduate currently working toward her PhD in Rural and graduate students in agricultural communica- Sociology. She is originally from Connecticut and tions and serves as the adviser for the National has been an Ohio resident for nearly 10 years. She Agricultural Communicators of Tomorrow student has been with Ohio State for half that time. organization. Shelly earned her bachelor’s degree in Sharon Reuter agricultural communications, as well as her master’s Sharon is a partner in a successful design firm, and doctoral degrees in agricultural education, from specializing in publication design. She has almost OSU. Before returning to the university, Shelly 25 years experience and has won numerous national worked as a public relations specialist in charge of design awards. Projects include designing startup newsletters for the Grand River Dam Authority. She has two young sons and spends her free time helping 34 with their activities, including serving as her older publications, as well as many collateral projects. son’s 4-H club leader and assisting with her younger An early pioneer in electronic publishing, AURAS son’s therapeutic riding sessions. has been all-digital since 1989, and Rob has been responsible for advancing the quality of electronic Linda H. Smith publishing by evangelizing higher quality standards Raised in Bucks County, Pennsylvania, Smith began to manufacturers, software and hardware developers her journalism career at Farm Journal Media in and end users through demonstrations, beta testing 1973 and has written and edited literally hundreds and writing in the trade. Rob graduated summa cum of articles related to the business of farming. The laude in 1978 from The American University in American Agricultural Editors Association has Washington, DC with a BA in Communications awarded Smith its Oscar In Agriculture three times. and Visual Arts. He taught publication design there Today, as Managing Editor of Top Producer, a busi- for eight years and currently lectures at conferences ness magazine for large commercial farms, Smith and for private corporations around the country. helps plan content of each issue, makes writing and photographic assignments and sees that the maga- Marcia Zarley Taylor zine stays on its publishing schedule. She also writes Marcia is a Des Moines, Iowa native who reports on and edits for a number of non-agricultural publishers farm policy, agricultural finance, and environmental on a free-lance basis. In 2000-2001, Smith served as issues for the nation’s leading farm magazine Vice President, Communications and Industry publisher. She graduated with a BS in agricultural Development at Norman Borlaug University, an journalism and agronomy from Iowa State online learning provider for the food system. In University in 1978, and spent 10 years reporting on addition to acting as judge for American Horse farm policy from Washington, D.C. In 1988, she Publications, Smith has been a screener or judge for took a break from official duties to serve as a visiting American Business Media and the American professor in agricultural journalism at the University Society of Magazine Editors. of Missouri. Since 1990, Taylor has served as editor of Top Producer (www.ToProducer.com), Farm Thomas Snoreck Journal Media’s business magazine for the country’s “Tomás” as his friends know him is the Creative largest 200,000 crop farmers. In that role, she has Director and Principal of Ripe Studios, received numerous journalism awards for reporting, www.ripe.com, a full service design studio based in including a Jesse Neal Award for excellence in busi- Washington, DC. He has over 23 years experience ness journalism from American Business Media, an in the field of design. The studio offers magazine association representing the nation’s 1,200 business design, marketing communications, logo develop- magazines. The North American Agricultural ment, corporate identification, advertising, multi- Journalists Association and the American media services and web development. He has been Agricultural Editors Association have also selected awarded numerous distinguished regional and Marcia as their Writer of the Year. national awards for design, photography and illus- tration. He started riding as a young boy and his Joe Tenerelli family raises Tennessee Walking Horses in Upper Joe has almost 30 years experience as a graphic Western NY State. designer and is currently the owner and creative director of Joe Tenerelli Illustration & Design. Joe’s Robert Sugar company specializes in publication design, including Rob is the owner and creative director of AURAS, annual reports, magazines, and newsletter, as well a publication design and consulting firm located in as web, logo and book cover design. Over the years Silver Spring, Maryland. He has been responsible Joe has art directed several magazines, as well as for the design or redesign of over 70 magazine titles designed and redesigned many others. Until 2004, and the execution of nearly 100 identity campaigns Joe worked at Farm Journal Media, where he spear- for corporations, associations and businesses. headed the design of all of the company’s publica- AURAS’s current studio is on the top floor of a tions, and won several individual design awards. 1927 Masonic Lodge in what was previously their His redesign of Farm Journal, the company’s flag- Ceremonial Hall. The studio bought and renovated ship magazine, won FOLIO’s first place Gold Ozzie the three-story building in 1998. It is located in for magazine redesign. Joe is a 1973 graduate of downtown Silver Spring, Maryland, near the Temple University and resides in Philadelphia, Washington, DC border. The studio is currently Pennsylvania. responsible for the design and production of nine

35 Willie Vogt business, environmental and regional interests. Her A 26-year veteran agricultural journalist, Willie has first magazine position was with The Quarter Horse a long history of looking at technology and the Journal; she later worked as a writer/editor for forces shaping agriculture. Those forces – a conflu- several national magazines. She is a former ence of technology, policy and trade issues – will managing editor of HOW Magazine, a bimonthly reshape how we farm in the short-and long-term. In trade magazine for graphic designers, and former his career, Vogt has covered a wide range of ag- executive editor of I.D. (International Design) related issues from animal nutrition to equipment Magazine. She teaches magazine journalism at the and technology, from ag policy to how the Internet University of Cincinnati and continues to write for is changing agribusiness. He has worked as a writer a wide range of national magazines. for several publications and as a freelancer across the industry. He started writing for Farm Progress in Danita Allen Wood Danita Allen Wood is editor-in-chief and owner of 1991 as a freelance writer, and joined the company Missouri Life magazine and Missouri Life, Inc. She in December 1996 where he started technology and her husband bought and revived the magazine editor and as Senior Editor for Farm Futures. He in 1999. Since then, it has won four awards from the later took on the added role as e-content director International and Regional Magazine Association, helping develop the company’s Web sites as well as for excellence in design and for reader service and marketing Farm Progress content to other compa- historical stories. It also won the Navigator’s Award nies. In May of 2004, Willie was named Corporate for media from the Governor’s Conference on Editorial Director for Farm Progress where he over- Tourism in 2005. Danita served as the Meredith sees the 18 state farm magazines produced by the Chair for Service Journalism at the University of company, the returning national publication Farm Missouri School of Journalism for 10 years, from Futures as well as each of those publications’ Web 1995 to 2005. At Mizzou, she taught advanced sites. In the spring of 2006, he spearheaded devel- editing, publishing, writing, or reporting classes, opment of a new publication - Rural Life - which and she has lectured at Folio and other magazine targets the many-faceted issues and opportunities conferences around the country. Before teaching, she facing the rural homeowner. Willie is a 1980 grad- spent 15 years with Meredith Corporation, the uate of Iowa State University, where he majored in publisher of Better Homes & Gardens, Ladies Home journalism. He’s also a past president of the Journal, Midwest Living, Country Home, Wood, American Agricultural Editors Association. Successful Farming, and other magazines. She was Dave Wohlfarth an award-winning reporter on southern agriculture Dave is a mass communications instructor at West and the business of agriculture for Successful Texas A&M University where he teaches print Farming magazine for eight years. Then, also at media classes. He’s in his 15th year of teaching. For Meredith Corporation, she was the founding editor 12 years at the school, he also served as the adviser of Country America, which reached a million paid for WTAMU’s award-winning newspaper, The circulation and was named by the industry as one of Prairie. He has served as a judge for many publi- the Five Best Magazines of 1991 and to the “10 cations and contests, including the Associated Hottest Magazines” list for three years. She was Collegiate Press Association. Before becoming a also the first editor to put Garth Brooks on a cover! teacher, Dave spent 27 years in daily newspapers, She has three children, two in college and one in high including stops in Dayton, Ohio, (as a sports writer, school, and enjoys gardening and horseback riding. copy editor and news editor) and Lincoln, Nebraska. She is on the board of the Fayette Main Street (executive sports editor). Dave earned a B.A. in Association and a member of the local Rotary Club. journalism from the University of Nebraska in 1964 and a master’s in mass communications from Texas Mark Wright Mark operates Halcyon Design, a graphic design Tech University in 1992. He is an avid tennis player; and advertising company in Pelham, Alabama. Mark his wife an avid horse person who competes in has over 30 years in the advertising and design cutting. His daughter, Jenny, is a former Quarter industries as well as media buying and marketing Horse Journal copy editor and columnist. experience. Mark and his wife Cathy recently cele- Jenny Wohlfarth brated the birth of their second granddaughter, Jenny’s articles have appeared in a variety of Lauren Grace Sibilia. consumer and trade magazines, ranging from horse and animal topics to design, architecture, travel,

36 American Horse Publications 49 Spinnaker Circle South Daytona, Florida 32119 Phone: (386) 760-7743 Fax: (386) 760-7728 E-mail: [email protected] Web site: www. americanhorsepubs.org

Seminar logo design by Barrie Reightler, Mid-Atlantic Thoroughbred Awards Program booklet designed and produced by Christopher Nielsen, American Farriers Journal