Davinder Jeet Kaur & M. P. Singh
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73 Amway India Enterprises Pvt. Ltd. March - April 2010 Davinder Jeet Kaur & M. P. Singh Executive Diamonds AMWAY IN MOTION. As you can see by the new look and feel of this page, the Amway brand is unveiling a new visual identity. It’s an identity that will help us establish and strengthen Amway’s position as a master brand for all of us. And as we think of today’s Amway, there are four things that set us apart from our competition: our business opportunity, our family of brands including Artistry and Nutrilite, your relationships with your customers, and at the core, our citizenship, which with your help, brings our values to life. And this new identity gives us a platform to communicate our whole story in a new way. We put a lot of time and thought into this change. We spoke to more than 17,000 consumers and prospects in more than 10 countries to get their feedback on this new identity. We learned that this visual identity not only conveyed a positive, revitalized image of our company, it also signicantly improved favorability towards Amway, even with our toughest audiences. So, welcome to the new Amway brand! We hope you like the new look as much as we do. And remember, it’s not just about graphics, it’s about communicating our whole story and who we are as a group. We are here to help people live better lives. And we can do that together, as Amway. Steve Van Andel Chairman Doug DeVos President AMAGRAM • March - April 2010 03 BRANDS THAT DO WONDERS + OPPORTUNITIES THAT EMPOWER + RELATIONSHIPS THAT ENDURE + A GLOBAL CONSCIOUSNESS THAT’S PURPOSEFUL. IT ALL ADDS UP TO OUR STORY. THE STORY OF AMWAY. We are Amway. And each and every one of us has an amazing story to tell. We have global brands that have earned leadership positions within their categories. Well-loved brands, carefully chosen to be part of the Amway family because they do wonders for your family – for health, beauty, and home. We provide an empowering business opportunity that creates a sense of entrepreneurial community – and helps keep you on the path to success and independence. We build enduring relationships that bring a personal touch and added value to every shopping experience. Relationships that offer people the opportunity to succeed – and help others succeed. And, we remain committed to our citizenship efforts that make a difference in lives and communities worldwide – a purposeful reflect on of our global consciousness to bring about positive change. So, we invite you to join us as well tell our story – brands that do wonders, opportunities that empower, relationships that endure, and a global consciousness that’s purposeful. It all makes for one amazing story. Our story. Contents March - April 2010 RECOGNITIONS Executive Diamond 08 Founders Diamond 10 EVENTS, SERVICE Diamonds 13 & INFORMATION Emerald 24 Persona Soap Promo 02 Sapphire 28 Brand Identity Ad 04 Platinum 29 New First Purchase Offer 07 Ruby 29 Direct Credit Facility 36 Gold Producers 34 Plain Speak 38 Silver Producers 35 Spring Catalogue 2010 40 Renewal 2010 Achievers NUTRITION & WELLNESS & Business Opportunity 53 Nutrilite Defense from Persona Talc 56 Free Radicals 37 AOF 58 Nutrilite Range for ALS 60 Women’s Need 50 Phytonutrients and You 54 Nutrilite Kids Range 59 INSERTS NHI Program BEAUTY Training Venues Attitude Eye Pencil 52 Attitude & Dynamite Deo 57 Levels of Recognition FoundersA Founders Crown Crown Ambassador Ambassador* is a qualified Platinum DoubleA Double Diamond is a qualified Platinum who has FoundersA Founders Sapphire is a qualified Platinum who has who has sponsored 20 legs, each of which was at the sponsored 12 legs, each of which was at the 21% sponsored 2 domestic 21% legs in the same month, for 21% performance bonus level for all 12 months of the Performance Bonus level for at least 6 months of the all 12 months in a performance year, whilst maintaining performance year or is a Diamond Bonus Recipient who performance year or is a Diamond Bonus Recipient who 4000 personal Group PV or has a third 21% leg in the has achieved 30 FAA Points. has achieved 14 FAA Points. absence of 4000 GPV in any month. CrownA Crown AmbassadorAmbassador is a qualified Platinum who has FoundersA Founders ExecutiveExecutive Diamond Diamond* is a qualified Platinum SapphireA Sapphire is a qualified Platinum who has sponsored 2 sponsored 20 legs, each of which was at the 21% who has sponsored 9 legs, each of which was at the domestic 21% legs in the same month, for 6 months in performance bonus level for at least 6 months of the 21% Performance Bonus level for all 12 months of the a performance year, whilst maintaining 4000 personal performance year or is a Diamond Bonus Recipient who performance year or is a Diamond Bonus Recipient who Group PV or has a third 21% leg in the absence of 4000 has achieved 27 FAA Points. has achieved 12 FAA Points. GPV in any month. FoundersA Founders Crown*crown is a qualified Platinum who has ExecutiveAn Executive Diamond Diamond is a qualified Platinum who has FoundersA Founders RubyRuby is a qualified Platinum who has sponsored 18 legs, each of which was at the 21% sponsored 9 legs, each of which was at the 21% maintained 20,000 Personal Group PV for all 12 months performance bonus level for all 12 months of the Performance bonus level for at least 6 months of the in a performance year in market. performance year or is a Diamond bonus Recipient who performance year or is a Diamond Bonus Recipient who has achieved 25 FAA Points. has achieved 10 FAA Points. FoundersA Founders Platinum Platinum* has attained 12 qualifying months at the Silver Producer Level as defined in the Amway CrownA Crown is a qualified Platinum who has sponsored 18 FoundersA Founders DiamondDiamond* is a qualified Platinum who has Business manual for all 12 months in a performance legs, each of which was at the 21% performance bonus sponsored 6 legs, each of which was at the 21% year in market. level for at least 6 months of the performance year or is Performance bonus level for all 12 months of the a Diamond bonus Recipient who has achieved 22 FAA performance year or is a Diamond bonus Recipient who Points. has achieved 8 FAA Points. RubyA Ruby is a qualified Platinum who has attained at least 20,000 Personal Group PV in any one month during the performance year in market. FoundersA Founders Triple Triple Diamond Diamond* is a qualified Platinum who DiamondA Diamond is a qualified Platinum who has sponsored 6 has sponsored 15 legs, each of which was at the 21% legs, each of which was at the 21% Performance Bonus performance bonus level for all 12 months of the level for at least 6 months of the performance year. performance year or is a Diamond bonus Recipient who PlatinumA Platinum has attained 6 qualifying months at that has achieved 20 FAA Points. Silver Producer Level as defined in the Amway Business manual, at least 3 of which are consecutive. FoundersA Founders EmeraldEmerald* is a qualified Platinum who has sponsored 3 legs, each of which was at the 21% A Triple Diamond is a qualified Platinum who has performance bonus level for all 12 months of the Triple Diamond A Gold Producer has attained three qualifying months sponsored 15 legs, each of which was at the 21% performance year. Gold Producer Performance bonus level for at least 6 months of the at the Silver Producer Level as defined in the Amway performance year or is a Diamond bonus Recipient who Business Manual. has achieved 18 FAA Points. EmeraldAn Emerald is a qualified Platinum who has sponsored 3 legs, each of which was at the 21% performance bonus SilverA Silver Producer has attained a qualifying month at FoundersA Founders Double Double Diamond Diamond* is a qualified Platinum who level for at least 6 months of the performance year. 21% as defined in the Amway Business Manual. has sponsored 12 legs, each of which was at the 21% Performance Bonus level for all 12 months of the performance year or is a Diamond Bonus Recipient who has achieved 16 FAA Points. * Volume equivalency is also applicable to these Founders levels. Amagram is published bimonthly for all Amway Business Owners by Amway India Enterprises Pvt. Ltd., No. 5, DDA Local Shopping Centre, Okhla Commercial Complex, Phase - II, New Delhi - 110 020 India. Fax No: +91-11-4229 5929 / 2638 8141. All rights reserved. Reproduction in any manner prohibited. Amway India Enterprises Pvt. Ltd. is a member of Indian Direct Selling Association. Throughout this publication * indicates trademark of Alticor Inc., U.S.A. The All New Exciting offers for new joinees Purchase products worth 100 PV* st within 30 days of joining and get 1 Nutrilite Protein 200g OFFER just for Re. 1/- ABOs availing 1st Oer are eligible for nd Buy products worth 100 PV* 2 within 45 days of joining and get OFFER Discount of Rs.995/- on the order value Offers not to be missed... * Oer 1 is valid within 30 days of joining. * Oer 2 is valid within 45 days of joining. * Only one oer will be allowed with one invoice. Launching * To avail Oer 2, ABO must avail Oer 1 rst. on * Terms and conditions apply. For further information contact your nearest Amway office or visit at www.amway.in 1st March 2010 Teamwork is the magic that allows common people to attain uncommon results Thanks to the Almighty, we are leading a life blessed with the best this world has to offer.