Digi Launches New Brand Identity

Digi launches new brand identity

Aspiring to be a source of digital inspiration for customers, Digi revamps its look, philosophy and doubles down on service excellence and mass market mobile internet.

[qbrick id="25F2D60BCC72FDA0"] Digi Telecommunications Sdn Bhd (Digi) introduces a refreshed brand identity today with a promise to be the enabler of digital inspiration for customers, and commitment to deliver service excellence, fueled by the company’s solid track record of performance and innovation. Digi’s renewed philosophy ‘Let’s Inspire’ builds on the solid data-focused operations established over the last four years to bring high-quality mobile internet services to a growing number of internet-loving customers. The launch also comes as the company marks 20 years in connecting Malaysians to mobile services.

The new look

Maintaining its strong signature yellow, the refreshed visual identity is led by a fresh logo, incorporating elements of Telenor Group branding, including typeface and the Telenor logo.

Internet-inspired lives

Speaking at the launch, CEO Lars Norling said that the company today caters to a majority of internet customers with one in every two Digi customers having access to the internet and spending approximately three hours a day online. He explained, “The refreshed Digi brand expresses the internet- inspired life we will enable for our customers. We see ourselves as an integral enabler of fun, uplifting internet content, and a platform for customers to share what means most to them. And in doing so, we are bringing together a melting pot of enriching content that encourages Malaysians to inspire others and be inspired. “Our refreshed brand arrives in tandem with our strategic focus to continue bringing Internet For All, and comes on the back of extensive modernization of our network, IT and go-to-market structures. We have been accelerating adoption and driving consumption of the internet among more Malaysians nationwide, and this mirrors the steady growth in our mobile internet customer year-on- year. We will continue to do this while taking a deeper customer-focused approach and commitment to service excellence,” added Norling.

Brand promise bedrocks

Digi has introduced four distinct propositions as the bedrock of its brand promise to give valued customers a differentiated experience:

Digi Live: Exclusive privileges to inspiring entertainment content (video, music and games), and differentiated product bundles with the latest digital service innovation from strategic global partnerships Digi Value: Always offering better value for money for voice and internet plans, and enabling affordable mobile internet access at a wide range of price points

Telenor Group is one of the world's major mobile operators. We keep our customers connected in our markets across Scandinavia and Asia. Our more than 30,000 employees are committed to responsible business conduct and being our customers' favourite partner in digital life. Connecting the world has been Telenor's domain for more than 160 years, and we are driven by a singular vision: to empower societies. Digi Easy: Promise of consistent and seamless customer experience, and best self-serve channels through our widest network of service touchpoints. All calls to customer service are free. Best for Internet: Fastest growing data network, guaranteeing most consistent internet experience and best social media engagement and content platform.

Promise to be the best mobile internet provider for mass market

Digi has invested significantly over the years to transform all areas of the business to stay ahead of fundamental changes in the industry and believes that the solid foundation it has built for a data business positions it strongly to cater to the rising demand for high-quality internet services. DiGi is today the fastest growing mobile internet service provider in the country, with internet revenue growth of 40.3% (Q3 2014) year-on-year. Norling said that the company is committed to be the best mobile internet provider for the mass market by making access to the internet easy, seamless and enjoyable through its high-speed network, competitive smart device bundles and plans, and good user experience. “We have overhauled the engine of our business to serve our growing base of internet- loving customers. Our new and more stable network enables customers to fully enjoy high quality, always-on, high-speed internet connectivity. We have also expanded our 3G network to 86% population coverage, progressively introduced LTE services in more locations and increased fibre network to more than 4,000 kilometres nationwide to bring quality data experience to more Malaysians in more areas across the country. “The significant improvement in network performance and coverage, coupled with easy access to a wide range of affordable smartphones bundles and digital service innovation will fuel stronger adoption and consumption of internet services particularly on social media platforms. Our focus is to ensure everyone – first time users, savvy users or someone who needs internet for business - have access to quality, relevant and value for money internet service,” added Norling.