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FINAL OVERVIEW 2006 4/4/06 2:56 PM Page 4 FINAL OVERVIEW20064/4/062:56PMPage3 TODAY’S GOSPEL: TODAY’S MUSIC MOVIES MUSIC PURCHASES THAT CONNECTS PUBLICATIONS CHURCHES INDUSTRY OVERVIEW 2006 CONCERTS RADIO INTERNET COMMUNITY TELEVISION FINAL OVERVIEW 2006 4/4/06 2:56 PM Page 4 Christian/Gospel music ('kris-ch&n/'gäs-p&l 'myü-zik) n 1. More than church music. 2. All styles including pop, black gospel, southern gospel, R&B, country, hip hop, dance, and more. 3. Music that connects…. MUSIC PURCHASES • Christian/Gospel recorded music sales have increased from $381 million in 1995 to over $700 million annually! DID YOU KNOW? • Over 43.5 million units of CDs, cassettes, digital albums, and digital tracks were sold in 2005 • 84% of Americans are • Album sales represented over 6% of all album sales in 2005, a total higher than Latin (5.66%), Soundtracks (3.6%), self-described Christians and Jazz and Classical combined (Jazz 2.7%; Classical 2.5%) • Over 100 million adults attend church in a typical weekend! RELIENT K’S “Be My Escape” was the best-selling Christian/Gospel digital (Barna Research) track of 2005. ALBUM SALES BY GENRE “T BEST SELLING w ALBUMS-2005 The most popular styles of Christian/Gospel music are Pop/Adult Ch Contemporary (22%), Black Gospel/R&B (22%) and Rock & Hip Hop (20%). 1. Switchfoot Praise & Worship followed with approximately 10% percent of sales. Nothing is Sound* (Columbia/Sparrow) 2. Casting Crowns 14% Lifesong* (Beach Street/Reunion) 22% Pop/Adult Contemporary Black Gospel/R&B 3. Relient K 4% * 4% Rock & Hip Hop MMHMM (Capitol/Gotee) Praise & Worship 4. Switchfoot 6% Children’s *** Beautiful Letdown Southern Gospel (Columbia/Sparrow) 9% 22% Country 5. Kirk Franklin Other * Hero (GospoCentric) 20% 6. Various 2005 WoW Hits 2005** (Sparrow) 7. Casting Crowns Casting Crowns** (Beach Street/Reunion) 8. Various WoW Hits 2006 (Sparrow) ALBUM SALES BY 9. Mary Mary Mary Mary* (Columbia/Integrity) MARKET/REGION 10. Various WoW Gospel 2005* (Verity) • Top 10 markets are Los Angeles, New York, Atlanta, Chicago, 11. Donnie McClurkin Dallas-Ft. Worth, Washington D.C., Houston, Philadelphia, Psalms, Hymns & Spiritual Songs* (Verity) Minneapolis-St. Paul and Seattle-Tacoma. 12. Third Day • Top regions are: Wherever You Are (Essential) 1. South Atlantic - 24% 5. Mid-Atlantic - 9% 13. Various 2. South Central - 22% 6. West North Central - 8% WoW #1s* (Provident) 3. East North Central - 16% 7. Mountain - 6% 14. Chris Tomlin 4. Pacific - 12% 8. Northeast - 3% Arriving* (Sixstepsrecords) 6. 8. 15. Jeremy Camp 3. Restored* (BEC) 4. *Gold (Over 500,000 units sold) 5. **Platinum (Over 1 million units sold) ***Multi-platinum (Over 2 million units sold) 7. 1. 2005 2. FINAL OVERVIEW 2006 4/4/06 2:56 PM Page 5 TELEVISION • ARTIST PERFORMANCES - Recent highlights include NBC’s “The Tonight Show,” “The Today Show,” and “Live With Regis & Kelly,” ESPN’s “Sports Center,” and “Baseball Tonight,” MTV’s “Hard Rock Live,” and ABC’s “Good Morning America.” MERCYME with JAY LENO • ARTIST INTERVIEWS - Recent in-depth artist interviews GEORGE HUFF on shows like “Good Morning America,” “Hannity & Colmes,” “The Oprah Winfrey Show,” “The Today RADIO Show,” “The Tonight Show with Jay Leno,” and others. QUICK FACTS • MUSIC IN COMMERCIALS - Recent uses in commer- • 20,000,000 people listen to Christian/Gospel music radio! cials include MTV’s “Road Rules Challenge,” Fox’s • Christian/Gospel radio is found in every major market, with “American Idol,” and the 2006 Winter Olympics. several of these stations, including WFSH/Atlanta, KFSH/ • MUSIC IN TELEVISION SHOWS - Recent uses include Los Angeles, KSBJ/Houston, and KLTY/ Dallas, drawing ABC’s “Alias,” CBS’ “Without A Trace,” WB’s “One Tree weekly audiences well in excess of 200,000 persons. Hill,” “Smallville,” and “Summerland,” MTV’s“8th & • Black Gospel radio continues to show explosive growth “Take You Back” Ocean,” and “Pimp My Ride,” and UPN’s “Kevin Hill” was #1 for 2005 drawing an audience of over 4 million listeners. (Arbitron) on both the • MUSIC VIDEOS - New videos by Relient K, P.O.D., and FORMATS Switchfoot have received regular rotation on MTV Christian AC and • Christian/Gospel radio formats are as varied as the musical P.O.D. Christian CHR and VH1. In addition, other outlets including BET, TBN, styles themselves - some stations play a specific style while charts! and others also feature music video segments dedicated to others mix styles throughout their programming. • Although the largest format is Adult Contemporary (AC), many Christian/Gospel music. stations also specialize in Pop/CHR (Top 40), Black Gospel, • MADE-FOR-TV-MOVIE – CBS’s 2005 top-rated holiday Rock, Southern Gospel, Inspirational, Latin, and other formats. movie, “The Christmas Blessing,” was the second-most JARS OF CLAY MAINSTREAM RADIO watched TV movie of the year and featured a guest appear- • MULTIPLE FORMATS-Pop/CHR (Top 40), Adult ance by NewSong, whose hit song, “The Christmas Shoes,” Contemporary, R&B/Hip Hop, Rock and other formats inspired a book and two made-for-television movies. recently embraced singles by artists such as Jars of Clay, Kierra “Kiki” Sheard, MercyMe, J Moss, Natalie Grant, Smokie Norful, Pillar, Relient K, Skillet, Switchfoot, Third Day, tobyMac, Thousand Foot Krutch, and Underoath CECE WINANS was • R&B/HIP HOP RADIO-Regularly features Black Gospel featured on the cover music programming on Sunday mornings of the October 2005 PUBLICATIONS issue of JET magazine. KIERRA “Kiki” SHEARD • GOSPEL MUSIC - Various consumer publications including CCM, Christian Music Planet, Gospel Today, HM, and the Singing News are dedicated to Christian/Gospel music. • CHRISTIAN LIFESTYLE – Christian/Gospel artists have high visibility in Christian consumer magazine such as Brio, Breakaway, Campus Life, Charisma, Christian Parenting Today, Christian Single, Christianity Today, HomeLife, New Man, Marriage Partnership, Today’s Christian Woman, XII Magazine, and more. • GENERAL INTEREST - Leading magazines like Entertainment Weekly, Essence, Forbes, Jet, People, Time, and Women’s Day, along with newspapers like the LA Times, NY Times, USA Today, Wall Street Journal, and the Washington Post regularly publish a variety of articles, features, and reviews on Christian/Gospel music. MOVIES Recent placement in both movies and soundtracks include Big Momma’s House 2 • The Chronicles of Narnia: The Lion, The Witch and The Wardrobe • Diary of A Mad Black Woman • Dreamer • The Gospel • Herbie: Fully Loaded • In The Mix • Madea’s Family Reunion • Sky High • Stuart Little 3 • Tarzan 2 • The Perfect Man • The Second Chance • Transporter 2 • Yours, Mine, & Ours. BETHANY DILLON with HAWK NELSON with RENE RUSSO DAKOTA FANNING FINAL OVERVIEW 2006 4/4/06 2:56 PM Page 6 CONCERTS/FESTIVALS QUICK FACTS • Over 22 million fans connect with their favorite artists through a wide variety of annual festivals, concerts, and theme park events around the U.S. • DC Concerts, Premiere Productions, Rush Concerts, all concert promotion companies exclusively booking Christian/Gospel artists, all ranked in PollStar’s 2005 Top 100 Promoters listing, reporting a net of nearly 650,000 tickets sold collectively. • Southern Gospel pioneer Bill Gaither and his “Bill Gaither & Friends Homecoming” concerts amassed over $9.8 million in gross concert ticket sales, selling over 358,000 tickets and ultimately landing at #40 in Pollstar’s 2005 Year-End Top 100 touring acts! EVENT TYPES • SUMMER FESTIVALS-These celebrations of Christian/Gospel music attract tens of thousands of fans from across the nation to hear the best of Gospel music. Some of the largest festivals include Cornerstone, Creation (West & East), Freedom Fest, and Spirit West Coast. • THEME PARK EVENTS-Since 1983, Disney’s “Night of Joy” has featured Christian/Gospel music’s top artists, who have collectively played to a com- bined audience of over 800,000 people at the event. Universal Studio’s “Rock The Universe,” now in it’s 10th year, and Six Flags Over Georgia’s annu- al “Atlanta Fest,” which is over two decades in the running, also garner the industry’s best talent and continue to attract thousands of fans each year. • RADIO STATION EVENTS-Top radio stations across the country aggressively promote major Christian/Gospel concerts. The largest of these events, the KLTY-sponsored “Celebrate Freedom” in Dallas, boasts the largest free outdoor concert in America, with the highest one-day attendance of any concert event, exceeding 200,000 attendees. • CONFERENCES-Annual conferences featuring Christian/Gospel music also attract thousands. The 2006 Passion Worship Conference in Nashville attracted more than 15,000 registrants from 20 countries alone. CHRIS TOMLIN was featured at Passion INTERNET Worship Conference. • COMMUNITIES - Christian lifestyle and music websites, including blackgospel.com, cmcentral.com, gospelcity.com, hearitfirst.com, and worshiptogether.com, provide opportunities for fans to find information, listen to and purchase music, and become part of a community. • DIGITAL SERVICE PROVIDERS - iTunes, Napster, Rhapsody, SongTouch also provide seemingly REBECCA ST. JAMES with HANNITY & COLMES limitless opportunities for streaming (online listening) and digital downloading of Christian/ Gospel music. • RADIO STATIONS - Many of the nation's biggest Christian/Gospel radio networks and station BARLOWGIRL’s “Let Go” was websites provide fans the option to listen online. featured as • PORTALS - Yahoo, AOL, and MSN regularly – and prominently – feature Christian/Gospel music. iTunes “Single of the Week” in October 2005. anet, COMMUNITY INVOLVEMENT ing p, The Gospel Music Association and its thousands of members, including artists, records labels, and others, have a long tra- NATALIE GRANT dition of rallying for national and international causes, working with charities and ministries such as: Children’s Defense es, Fund, Compassion International, DATA.org, Habitat for Humanity, Operation Blessing, World Vision and others. Other artists have taken their involvement to a more personal level, establishing foundations and/or charities to do work to which they have a personal connection. Some of those artists and their efforts include: Audio Adrenaline • The Hands & Feet Project Michael W.
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