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Home , Alive Festival, BarlowGirl, Bethany Dillon, Be My Escape, Donnie McClurkin, Gospel Music Association

FINAL OVERVIEW20064/4/062:56PMPage3 TODAY’SGOSPEL: MUSIC

MOVIES MUSIC PURCHASESMUSIC HTCONNECTS THAT

PUBLICATIONS

CHURCHES NUTYOEVE 2006 OVERVIEW INDUSTRY CONCERTS

RADIO

INTERNET

COMMUNITY TELEVISION FINAL OVERVIEW 2006 4/4/06 2:56 PM Page 4

Christian/ ('kris-ch&n/'gäs-p&l 'myü-zik) n 1. More than church music. 2. All styles including pop, black gospel, , R&B, country, hip hop, dance, and more. 3. Music that connects…. MUSIC PURCHASES

• Christian/Gospel recorded music sales have increased from $381 million in 1995 to over $700 million annually! DID YOU KNOW? • Over 43.5 million units of CDs, cassettes, digital , and digital tracks were sold in 2005 • 84% of Americans are • sales represented over 6% of all album sales in 2005, a total higher than Latin (5.66%), Soundtracks (3.6%), self-described Christians and Jazz and Classical combined (Jazz 2.7%; Classical 2.5%) • Over 100 million adults attend church in a typical weekend! ’S “” was the best-selling Christian/Gospel digital (Barna Research) track of 2005.

ALBUM SALES BY GENRE “T BEST SELLING w ALBUMS-2005 The most popular styles of Christian/Gospel music are Pop/Adult Ch Contemporary (22%), Black Gospel/R&B (22%) and Rock & Hip Hop (20%). 1. Praise & Worship followed with approximately 10% percent of sales. Nothing is Sound* (Columbia/Sparrow) 2. 14% * (Beach Street/Reunion) 22% Pop/Adult Contemporary Black Gospel/R&B 3. Relient K 4% * 4% Rock & Hip Hop (Capitol/Gotee) Praise & Worship 4. Switchfoot 6% Children’s *** Beautiful Letdown Southern Gospel (Columbia/Sparrow) 9% 22% Country 5. Other * Hero (GospoCentric) 20% 6. Various 2005 WoW Hits 2005** (Sparrow) 7. Casting Crowns Casting Crowns** (Beach Street/Reunion) 8. Various WoW Hits 2006 (Sparrow) ALBUM SALES BY 9. Mary Mary* (Columbia/Integrity) MARKET/REGION 10. Various WoW Gospel 2005* (Verity) • Top 10 markets are Los Angeles, New York, , Chicago, 11. Donnie McClurkin Dallas-Ft. Worth, Washington D.C., Houston, Philadelphia, Psalms, Hymns & Spiritual Songs* (Verity) Minneapolis-St. Paul and -Tacoma. 12. • Top regions are: Wherever You Are (Essential) 1. South Atlantic - 24% 5. Mid-Atlantic - 9% 13. Various 2. South Central - 22% 6. West North Central - 8% WoW #1s* (Provident) 3. East North Central - 16% 7. Mountain - 6% 14. 4. Pacific - 12% 8. Northeast - 3% Arriving* (Sixstepsrecords) 6. 8. 15. 3. * (BEC) 4. *Gold (Over 500,000 units sold) 5. **Platinum (Over 1 million units sold) ***Multi-platinum (Over 2 million units sold)

7. 1.

2005 2. FINAL OVERVIEW 2006 4/4/06 2:56 PM Page 5

TELEVISION

• ARTIST PERFORMANCES - Recent highlights include NBC’s “The Tonight Show,” “The Today Show,” and “Live With Regis & Kelly,” ESPN’s “Sports Center,” and “Baseball Tonight,” MTV’s “Hard Rock Live,” and ABC’s “Good Morning America.” MERCYME with JAY LENO • ARTIST INTERVIEWS - Recent in-depth artist interviews GEORGE HUFF on shows like “Good Morning America,” “Hannity & Colmes,” “The Oprah Winfrey Show,” “The Today RADIO Show,” “The Tonight Show with Jay Leno,” and others. QUICK FACTS • MUSIC IN COMMERCIALS - Recent uses in commer- • 20,000,000 people listen to Christian/Gospel music radio! cials include MTV’s “Road Rules Challenge,” Fox’s • Christian/Gospel radio is found in every major market, with “,” and the 2006 Winter Olympics. several of these stations, including WFSH/Atlanta, KFSH/ • MUSIC IN TELEVISION SHOWS - Recent uses include Los Angeles, KSBJ/Houston, and KLTY/ Dallas, drawing ABC’s “Alias,” CBS’ “Without A Trace,” WB’s “One Tree weekly audiences well in excess of 200,000 persons. Hill,” “Smallville,” and “Summerland,” MTV’s“8th & • Black Gospel radio continues to show explosive growth “” Ocean,” and “Pimp My Ride,” and UPN’s “Kevin Hill” was #1 for 2005 drawing an audience of over 4 million listeners. (Arbitron) on both the • MUSIC VIDEOS - New videos by Relient K, P.O.D., and FORMATS Switchfoot have received regular rotation on MTV Christian AC and • Christian/Gospel radio formats are as varied as the musical P.O.D. Christian CHR and VH1. In addition, other outlets including BET, TBN, styles themselves - some stations play a specific style while charts! and others also feature segments dedicated to others mix styles throughout their programming. • Although the largest format is Adult Contemporary (AC), many Christian/Gospel music. stations also specialize in Pop/CHR (Top 40), Black Gospel, • MADE-FOR-TV-MOVIE – CBS’s 2005 top-rated holiday Rock, Southern Gospel, Inspirational, Latin, and other formats. movie, “The Christmas Blessing,” was the second-most MAINSTREAM RADIO watched TV movie of the year and featured a guest appear- • MULTIPLE FORMATS-Pop/CHR (Top 40), Adult ance by NewSong, whose hit song, “The Christmas Shoes,” Contemporary, R&B/Hip Hop, Rock and other formats inspired a book and two made-for-television movies. recently embraced singles by artists such as Jars of Clay, Kierra “Kiki” Sheard, MercyMe, J Moss, , Smokie Norful, Pillar, Relient K, Skillet, Switchfoot, Third Day, tobyMac, , and Underoath CECE WINANS was • R&B/HIP HOP RADIO-Regularly features Black Gospel featured on the cover music programming on Sunday mornings of the October 2005 PUBLICATIONS issue of JET magazine.

KIERRA “Kiki” SHEARD • GOSPEL MUSIC - Various consumer publications including CCM, Christian Music Planet, Gospel Today, HM, and the Singing News are dedicated to Christian/Gospel music. • CHRISTIAN LIFESTYLE – Christian/Gospel artists have high visibility in Christian consumer magazine such as Brio, Breakaway, Campus Life, Charisma, Christian Parenting Today, Christian Single, Christianity Today, HomeLife, New Man, Marriage Partnership, Today’s Christian Woman, XII Magazine, and more. • GENERAL INTEREST - Leading magazines like Entertainment Weekly, Essence, Forbes, Jet, People, Time, and Women’s Day, along with newspapers like the LA Times, NY Times, USA Today, Journal, and regularly publish a variety of articles, features, and reviews on Christian/Gospel music.

MOVIES

Recent placement in both movies and soundtracks include Big Momma’s House 2 • The Chronicles of Narnia: The Lion, The Witch and The Wardrobe • Diary of A Mad Black Woman • Dreamer • The Gospel • Herbie: Fully Loaded • In The Mix • Madea’s Family Reunion • Sky High • Stuart Little 3 • Tarzan 2 • The Perfect Man • The Second Chance • Transporter 2 • Yours, Mine, & Ours. BETHANY DILLON with with RENE RUSSO DAKOTA FANNING FINAL OVERVIEW 2006 4/4/06 2:56 PM Page 6

CONCERTS/FESTIVALS

QUICK FACTS • Over 22 million fans connect with their favorite artists through a wide variety of annual festivals, concerts, and theme park events around the U.S. • DC Concerts, Premiere Productions, Rush Concerts, all concert promotion companies exclusively booking Christian/Gospel artists, all ranked in PollStar’s 2005 Top 100 Promoters listing, reporting a net of nearly 650,000 tickets sold collectively. • Southern Gospel pioneer Bill Gaither and his “Bill Gaither & Friends Homecoming” concerts amassed over $9.8 million in gross concert ticket sales, selling over 358,000 tickets and ultimately landing at #40 in Pollstar’s 2005 Year-End Top 100 touring acts! EVENT TYPES • SUMMER FESTIVALS-These celebrations of Christian/Gospel music attract tens of thousands of fans from across the nation to hear the best of Gospel music. Some of the largest festivals include Cornerstone, Creation (West & East), Freedom Fest, and Spirit West Coast. • THEME PARK EVENTS-Since 1983, Disney’s “” has featured Christian/Gospel music’s top artists, who have collectively played to a com- bined audience of over 800,000 people at the event. Universal Studio’s “,” now in it’s 10th year, and Six Flags Over ’s annu- al “Atlanta Fest,” which is over two decades in the running, also garner the industry’s best talent and continue to attract thousands of fans each year. • RADIO STATION EVENTS-Top radio stations across the country aggressively promote major Christian/Gospel concerts. The largest of these events, the KLTY-sponsored “Celebrate Freedom” in Dallas, boasts the largest free outdoor concert in America, with the highest one-day attendance of any concert event, exceeding 200,000 attendees. • CONFERENCES-Annual conferences featuring Christian/Gospel music also attract thousands. The 2006 Passion Worship Conference in Nashville attracted more than 15,000 registrants from 20 countries alone.

CHRIS TOMLIN was featured at Passion INTERNET Worship Conference.

• COMMUNITIES - Christian lifestyle and music websites, including blackgospel.com, cmcentral.com, gospelcity.com, hearitfirst.com, and worshiptogether.com, provide opportunities for fans to find information, listen to and purchase music, and become part of a community. • DIGITAL SERVICE PROVIDERS - iTunes, Napster, Rhapsody, SongTouch also provide seemingly REBECCA ST. JAMES with HANNITY & COLMES limitless opportunities for streaming (online listening) and digital downloading of Christian/ Gospel music. • RADIO STATIONS - Many of the nation's biggest Christian/Gospel radio networks and station BARLOWGIRL’s “Let Go” was websites provide fans the option to listen online. featured as • PORTALS - Yahoo, AOL, and MSN regularly – and prominently – feature Christian/Gospel music. iTunes “Single of the Week” in October 2005. anet, COMMUNITY INVOLVEMENT ing p, The and its thousands of members, including artists, records labels, and others, have a long tra- NATALIE GRANT dition of rallying for national and international causes, working with charities and ministries such as: Children’s Defense es, Fund, Compassion International, DATA.org, Habitat for Humanity, Operation Blessing, World Vision and others. Other artists have taken their involvement to a more personal level, establishing foundations and/or charities to do work to which they have a personal connection. Some of those artists and their efforts include:

Audio Adrenaline • The Hands & Feet Project Michael W. Smith • Rocketown www.handsandfeetproject.org www.rocketown.com CeCe Winans • The Always Sisters Conference • www.alwayssisters.com Natalie Grant • The Home Foundation Charlie Hall • Invisible Children, Inc. • www.invisiblechildren.com www.thehomefoundation.org dcTalk’s Toby McKeehan, and • Girls of Grace Conferences • MICHAEL W. SMITH E.R.A.C.E. Foundation • www.erace.com www.girlsofgrace.com Ginny Owens • The Fingerprint Initiative • www.fingerprintinitiative.com • Shaohannah’s Hope Jars of Clay • Blood:Water Mission • www.bloodwatermission.org www.shaohannahshope.org MercyMe • The Go Foundation • www.thegofoundation.com Switchfoot • Lowercase People • www.lowercasepeople.com FINAL OVERVIEW 2006 4/4/06 2:56 PM Page 1

CONSUMERS CONNECTING

Christian/Gospel music buyers comprise a major force in today’s economy. This large and influential consumer base, compared with the U.S. population, is:

• 30% more likely to be between the ages of 18-44 • 51% more likely to live in a household of 4 or more • 22% more likely to be female • 47% more likely to have a household income of over $100K • 35% more likely to be married • 26% more likely to look for a brand name • 45% more likely to have finished college and • 10% more likely to pay more for quality goods 65% more likely to have finished graduate school

CHRISTIAN/GOSPEL MUSIC BUYERS U.S. POPULATION

AGE EDUCATION 30 40

25 35

20 30

15 25 PERCENT 10 20 5 15 PERCENT 0 10 18-24 25-34 3 5 - 44 45-54 55-64 65+ 5 0 GENDER HS GRAD SOME COLLEGE BACHELOR MASTERS 70 60 MARITAL STATUS 50 70 40 60 30 50 PERCENT 20 40 10 30 PERCENT 0 20 FEMALE MALE 10 0 HOUSEHOLD SIZE SINGLE MARRIED DIVORCED/WIDOWED/SEPARATED 45

40 HOUSEHOLD INCOME {ANNUAL DOLLARS} 35 35 30 30 25 25 20 20 15 15 PERCENT PERCENT 10 10 5 5 0 0 1 PERSON 2 PEOPLE 3-4 PEOPLE 5+PEOPLE <29,999 30k-49,999 50k-74,999 75k-99,999 100k+

BRANDS ALREADY CONNECTING Many national brands are already connecting to this consumer community through Christian/Gospel music endorsements, tour and event sponsorships, and other corporate tie-ins. Recent examples include:

Other brands include: •Apple •Honda •Bank of America •Comcast •Dr. Pepper •Disney •Wal-Mart •Kellogg’s •Johnson & Johnson •PlayStation2 FINAL OVERVIEW 2006 4/4/06 2:56 PM Page 2

GET CONNECTED* RECORD COMPANIES In addition to the four major music companies in the world, EMI Music (EMI Christian Music Group), BMG Music Entertainment (Provident Music Group), Universal Music Group, and (Word Entertainment), dozens of independent labels are also involved in the marketing and distribution of Christian/Gospel music worldwide. BOOKING AGENCIES Alabaster Arts • www.alabaster.com GOA, Inc. • www.goa-inc.com The Alliance Agency www.theallianceagency.com The Harper Agency • www.harperagency.com The Breen Agency • www.thebreenagency.com H20 Artist Agency • www.h2oartistagency.com Bridge Street Artist Agency • www.bsaa.biz Jeff Roberts & Associates • www.jeffroberts.com Chaffee Management Group • www.chaffeemanagement.com Third Coast Artists Agency • www.thirdcoastartists.com Creative Artist Agency • www.caa.com William Morris Agency, Inc. • www.wma.com ANNUAL INDUSTRY EVENTS CBA Advance – January/February; various locations; www.cbaonline.org GMA Music In The Rockies –August; Estes, CO; www.gospelmusic.org GMA Music Week - April; Nashville, TN; www.gospelmusic.org GMA Music Awards (formerly known as Dove Awards) – April; Nashville, TN; www.gmamusicawards.com Gospel Music Workshop of America (GMWA) – August; Dallas, TX; www.gmwanational.org International Christian Retail Show – June/July; various locations; www.cbaonline.org National Quartet Convention – September; Louisville, KY; www.natqc.com National Radio Broadcasters - February; various locations; www.nrb.org – January; Nashville, TN; www.stellarawards.com RADIO K-LOVE (218 affiliates) • www.klove.com The Light (50 affiliates) • www.thelightradio.net Today’s Christian Music (120 affiliates) • www.todayschristianmusic.com Rejoice! Musical Soulfood (42 affiliates) • www.musicalsoulfood.com Solid Gospel (110 affiliates) • www.solidgospel.com Way FM (35 affiliates) • www.wayfm.com Air 1 (79 affiliates) • www.air1.com Radio One (13 affiliates) • www.radio-one.com Word In Praise (70 affiliates) • www.salemmusicnetwork.com The Fish (13 affiliates)• www.thefish.com For a Christian/Gospel radio station near you, please visit www.christianradio.com or www.radio-locator.com CONCERTS/FESTIVALS Agape Festival • www.agapefest.com Freedom Fest • www.freedomfest.org • www.alive.org Ichthus • www.ichthusfestival.org Atlanta Fest • www.atlantafest.com • www.kingdombound.org Cornerstone • www.cornerstonefestival.com KLTY’s Celebrate Freedom • www.klty.com Crabbfest • www.thecrabbfamily.com/crabbfest.html Megafest www.megafest.com Creation East & Creation West • www.creationfest.com Spirit West Coast • www.spiritwestcoast.org Disney’s Night of Joy • www.nightofjoy.com Universal Studio’s Rock the Universe • www.rocktheuniverse.com *Partial listing only. Please contact the GMA for a Music Industry Networking Guide with additional listings or visit us on the web at www.gospelmusic.org.

Founded in 1964, the Gospel Music Association serves as a face and voice for the Christian music community. We expose, promote, and integrate the gospel in all forms of music throughout the fabric of culture.

As an umbrella organization, the GMA provides an atmosphere in which artists, industry leaders, retail stores, radio stations, concert promoters and local churches can coordinate their efforts for the purpose of benefiting the industry as a whole, while remaining true to the purpose of communicating the gospel message. The GMA continues to build a platform for all genres of Gospel music through its programs, special projects and services.

Facets of the GMA include The GMA Music Awards, GMA Music Week, The GMA Foundation, and GMA Music in the Rockies. For more information, please visit www.gospelmusic.org.

The GMA Music Awards, started in 1969 as the Dove Awards, is the longest running and most prestigious awards ceremony in Gospel music. Held annually in April, the ceremony celebrates and recognizes excellence in all genres of Christian/Gospel music. Please visit www.gmamusicawards.com for more information.

OUR MISSION: TO EXPOSE, PROMOTE AND CELEBRATE THE GOSPEL THROUGH MUSIC. APRIL 2006 1205 DIVISION STREET • NASHVILLE, TN 37203 • 615-242-0303 • WWW.GOSPELMUSIC.ORG