I2i - Inspiring Success “So Many of Our Dreams at First Seem Impossible, Then They Seem Improbable, and Then When We Summon the Will, They Soon Become Inevitable.”
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impossible 2 inevitable i2i - inspiring success “So many of our dreams at first seem impossible, then they seem improbable, and then when we summon the will, they soon become inevitable.” Christopher Reeve Contents 03 Contents 04 - 05 Welcome from i2i CEO 06 - 07 Timeline - i2i Worldwide Results 08 - 09 i2i Business 10 - 11 Rolls Royce 12 - 13 Travel Counsellors 14 - 15 Royal Mail 16 - 17 Premier Inn 18 - 19 i2i Sport 20 - 21 Golf 22 - 23 Football 24 - 25 Cricket 26 - 27 Rugby League, Athletics and Snooker 28 - 29 i2i Education 30 - 31 Education Background and Awards 32 - 33 Results 34 - 35 WIN Case Study - Ashton High 36 - 37 WIN Case Study - St Bede’s RC 38 - 39 i2i Information 40 - 41 Background and Book ‘They Did You Can’ 42 - 43 Values and Solutions 44 Contact i2iHQ.com 03 “The future belongs to those who believe in the beauty of their dreams.” Eleanor Roosevelt Welcome i2i enable organisations and individuals to hit their objectives and maximise their potential, by clearly understanding the psychological strategies that lead to success. CEO Michael Finnigan has been working in this field i2i work extensively within elite sport, spending five since 1992, consulting with corporate, public sector years alongside Sam Allardyce at Bolton Wanderers, and sporting clients all over the world and has winning promotion to the Premier League, before established i2i as the leading specialist to inspire and enjoying five years at Everton as they qualified for deliver positive change. the UEFA Champions League. In cricket, i2i have worked with the South African team that toured i2i clients include household names throughout the England in 2003, the England side that regained the world who come to i2i looking to solve a wide range Ashes in 2005, India’s 2011 World Cup winners and, of big picture issues including bottom line individually, famous all-rounder Andrew Flintoff. On performance, recruitment and selection, the golf course, i2i worked with the ever popular manufacturing effectiveness, sales targets, customer Darren Clarke as he won the Open Championship at service excellence, merger and acquisition Royal St George’s in 2011, as well as tournament management, employee engagement and cultural victories for Espen Kofstad and Tommy Fleetwood. change. Solutions needed may include a combination i2i’s most recent sporting success was helping Wigan of in-depth programmes, conference keynote Athletic lift the FA Cup for the first time in their addresses, leadership development, behavioural history. change workshops and 1-2-1 coaching. i2i have recently established an award winning This document contains case study examples of these education division that works with young people to projects; including how the build time for an aero daringly create and successfully pursue their dreams. engine was reduced from 400 days to just 14 and how i2i Education has twice featured in The Times a ground breaking sales programme helped to grow Educational Supplement and was recently presented new business by £5 million per week. with an award for ‘Outstanding Contribution to Young People Through Bespoke Training.’ Whatever the need, i2i creates bespoke and imaginative initiatives which produce significant results. Michael Finnigan, i2i CEO i2iHQ.com 05 2000 2001 2002 2003 2004 2005 2006 2007 World Royal Mail Snooker Record sales Championship figures achieved Winners of 1st Division Play-Off Final Lancaster MBA Rugby League 100% pass rate Challenge for entire class Cup Winners Golf World Match Play Goldsmiths Championship Record profits Megabowl Customer service records exceeded Premier Inn National industry sales awards 06 i2iHQ.com i2i - Worldwide Results i2i have inspired success in 27 countries to tens of thousands of people Across all sectors - business, sport, health, public and education. Teams and individuals achieving their objectives with i2i’s help. 2008 2009 2010 2011 2012 2013 2014 2015 Cricket Rolls Royce set new World Cup manufacturing records Winners The FA Cup Wigan Rugby League Athletic FC Challenge Cup Winners Winners Golf European South Sydney i2i Education students Challenge Tour Rabittohs 94% achieved 5 A*-C Number One NRL & World GCSEs after course Club Challenge Winners Mustard Tree Charity 75% of homeless attendees Claremont gain work post i2i course Travel Counsellors highest ever Group Interiors customer record 50% satisfaction (NPS) increase in turnover The British Open Golf Championship Longridge High every single i2i student achieved A* - C in GCSE Maths i2iHQ.com 07 Business Case Studies from Rolls Royce, Travel Counsellors, Royal Mail and Premier Inn. Rolls Royce Rolls Royce and the 40 Day Engine Challenge. To procure, build, assemble and test a complete Trent aero engine within 40 calendar days. What we found: These three day workshops examined the thought processes, beliefs and attitudes towards the Engine The typical time to procure, build, assemble and test Challenge. Delegates were given a strong base of a Trent aero engine was 400 days. The complexity of psychological theory before learning to apply a series the process involved hundreds of suppliers of techniques. All of the techniques applied to the worldwide, huge airline clients with sophisticated team as well as the individuals within the team, and demands and an outdated manufacturing site in so groups were able to work on specific issues Derby. The pressure on the leaders from clients was together and find solutions. intense, the competition around the world was getting better than ever and the need to perform for In total, our programme lasted 25 days, resulting in the shareholders was being emphasised on an hourly an overall project cost of less than £250,000. basis. Noted Outcomes: Intervention: Over two years, the leadership team set the We ran a series of workshops with the fourteen most workforce the ‘inspirational’ challenge of building senior people in the organisation, and then the engine at first in 40 days and then in 20 days. In subsequently with 75 managers who were responsible the third year an engine was built in 14 days, winning for a workforce of 1500 people based in Derby. a highly prestigious Boeing Quality Award and a citation from Rolls Royce chairman Sir John Rose. The resultant saving was approximately £400 million. 10 i2iHQ.com “We knew that if we were able to unlock the energy and talent within our team, we could help drive the business to new levels of performance. It was then that we were introduced to i2i, and it was the first step in an incredible journey. The senior people in our team experienced this journey at close quarters, and hundreds more in conferences across the group. Not only has performance improved, but it changed people's attitude at work and at home. We never looked back from that moment and the proof is in our results. For many it has been a truly life changing experience.” Trevor Orman, Director, Rolls Royce. Travel Counsellors Expert Travel Consultants working across the globe What we found: A fast growing company in the leisure sector, privately owned, competing with blue chip, high street brands in a price sensitive sector. This project started in 1998 and is ongoing today. Intervention: Over 14 years there have been many interventions with this client, for example: - Establishment in 2003 of an in-house TV channel - Over 50 appearances on that channel - Coaching and mentoring with the exec team - Establishment of Vision, Mission and Values - Psychometric assessment for recruitment - Strategic sales training for all sales personnel - Customer service consultancy and training - Detailed leadership development for management - Over 50 appearances at global conferences - Over 250 days of work with individual teams Noted Outcomes: In 2000, 2001 and 2002 Travel Counsellors featured on the Virgin list of 100 fastest growing companies. In 2003 Travel Counsellors won the Queen’s Award for Innovation. Each year since 1999 they have recorded record profits and sales and won at least three industry travel awards. Travel Counsellors now employs approximately 1500 people in North America, UK, Ireland, mainland Europe, South Africa, Australia and Dubai. In 2011 Travel Counsellors was voted by Bain and Co as the world’s number one customer service business. 12 i2iHQ.com “The work we have done with i2i has been the best single thing we have ever done for our people.” Steve Byrne, Managing Director, Travel Counsellors i2iHQ.com 13 Royal Mail New Business Sales Team What we found: Noted Outcomes: An under achieving sales force, low in confidence and In the first year sales of new business increased to £5 scattered around the UK. The team had been million per week. Royal Mail attributed to the targeted to win new client accounts to the tune of programme an EBITDA (profit) return of £3 million, a £500,000 per week across the five hundred people in 6-1 return on their investment. the sales team. The Sales Director told us to expect to see people with low morale and low confidence In the second year, without intervention from i2i, a who had been brow-beaten for years over poor further attribution was made, this time of £6 million performance. We were also faced with a bureaucratic EBITDA. organisation with a record of a slow pace of change and reluctance to accept new ideas. In the third year (2011) a final attribution was made of £12 million EBITDA, a return of 24-1 on their initial Intervention: investment, and a cumulative return of £21 million EBITDA (42-1 ratio on initial investment). The intervention totalled 150 days of work, delivering a programme tailored to the issues described over a In 2010 the Group Sales Director became the UK Sales six month period. i2i worked with the senior team Director of the year. before running forty, three day programmes for the staff.