HOW ’S BELL CENTRE HAS INCREASED BUSINESS CASE STUDY FAN ENGAGEMENT AND REDUCED COST WITH Stadium NAVORI QL SOFTWARE

KEY OBJECTIVES

Measurably increase fan engagement for sports and live events through vis- ually appealing entertainment, infor- mation, and sponsored content:

• Power dynamic high-resolution vid- eo, animation, graphics, and rich data to hundreds of displays of varying siz- es, orientations and resolutions. • Integrate digital signage manage- ment onto the central network, while remaining operationally independent from IT. • Support multiple users with varying layers of access controls. • Support targeted playout by display and by logical groups of displays. • Freedom to leverage multiple media player types and operating systems from a single platform. • Support for seamless 4k content playback. • Find a platform built on open archi- tecture that allows for API driven cus- The Bell Centre in Montreal, Canada, the IT department. Additionally, tomizations and automation. home to the NHL’s Montreal Cana- the system (which is self-hosted on • Support for time-sensitive content diens, aimed to boost fan engage- site) had to support multiple users triggering during normal operations and special events. ment for sports and live events with with varying levels of access con- • Find an intuitive solution to manage the many displays and experien- trols, targeted playout by display menu boards (at concession stands) tial signage throughout the venue. and group, as well as leverage a that display graphics, promotional vid- At the same time, the stadium’s variety of media players types and eo, and variable pricing in a clean and technical leadership sought a digi- operating systems. To achieve this, intuitive way. tal signage management and moni- the venue selected the Navori Labs • Find a reliable and professional toring system that could live on the QL Professional digital signage soft- grade solution that requires minimal maintenance, monitoring and trouble- central network while remaining ware platform and continues to use shooting. operationally independent from it successfully today. TECHNICAL SCOPE SOLUTIONS

• A single centralized system to manage concourse displays, con- Navori Labs has provided The Bell Centre with the ideal solution cession menu boards, large LCD to reduce costs while scaling up its digital signage functionality displays, and video walls for experi- in order to increase engagement: ential signage, supporting content resolution up to 4K. • Cost savings: • A centralized and self-hosted CAPEX: Media player devices, installation labor, having a single digital signage platform that remains platform to take on many different tasks (advertising, media play- operationally independent from IT. back, real-time content triggering, audio system etc.). • Support for multiple users with OPEX: Time spent on content creation and management, train- varying layers of access controls. ing, support, troubleshooting and maintenance. • Ability to support a variety of different media player platforms and • The support of many different media player types and operating operating systems. systems allowed the venue to optimize their deployment accord- • Targeted playout by display, and ing to playout needs. by group. • A digital signage platform that • The seamless incorporation of sponsored advertising content gives content creators and designers via Navori’s advertising campaign module has measurably boost- the freedom and flexibility to create ed ROI. and deploy customized content driv- en experiences. • Advanced audio capabilities eliminate the need to invest in sep- arate audio playback system.

• A visually appealing, consistent, feature rich and easy to use platform that has resulted in a more engaging experience through- CHALLENGES out the arena.

• Digital signage system needed to support sponsored advertising content, including exportable and NAVORI QL SOFTWARE COMPONENTS detailed playback reports to mea- surably increase ROI. ASR-01 QL Server on-premise: Client Access License (Player CAL)

• Digital signage management ASR-02 QL Server load balancing - per additional IIS server system needed to be easy to install, learn, and use for employees with ASR-03 QL Server Microsoft Azure Content Delivery Network varying levels of technical ability. ASR-04 Add-on: QL Server API • Support and display rich data in real time, such as the results of BAP-01 QL engine 50/50 raffles during sports events. BAP-02 Template • Create a “message on hold” pro- gram that feeds audio related to BAP-03 Ticker event, security, and visitor informa- BAP-04 Trigger API tion to callers, as well as standalone sound systems at the box office and BAP-05 Advanced monitoring throughout the concourse. • Provide flexibility in media player BAP-07 Analytics selection, enabling users to deploy a BAP-10 Advertising diverse array of media player types and operating systems according to BAP-12 Dynamic Data Feed Scheduling (DDFS) playout requirements. BAP-13 QL Manager Mobile • Support advanced audio switching and live data requirements. BAP-14 Content Synchronization “The ability to customize QL to support advanced audio and data needs has also provided exceptional value – not to men- tion its reliability in scheduling and disseminating advertising content to accelerate our return on investment. They also provide exceptional support, both from their North American office in Montreal, as well as their Swit- zerland headquarters. They have been more than a supplier; they have been an excellent partner.”

Pierre-Eric Belzile Vice President of information technolo- gies and communications, hockey club, Even- ko, L’Équipe Spectra.

About NAVORI Labs About Bell Center

Navori Labs is a global software innovator with 22 years Located in and with a capacity of experience in delivering premium technologies and large- 21,273 seats the Centre Bell is the largest arena for hockey scale deployment expertise to thousands of customers in North America and one of the most technologically ad- worldwide. Our software is developed in-house by Navori’s vanced and versatile venues in the world. It’s home to leg- own R&D department supported by the company’s team of endary Montreal Canadiens Hockey Club and is the head- highly qualified engineers. The company is a world-leader quarters for Evenko. https://www.centrebell.ca/en dedicated to digital signage and computer vision technolo- gies.

Headquaters North America Central & South America Middle East Email NAVORI Labs NAVORI Inc. NAVORI Iberico America NAVORI Arabia [email protected] 4 Rue du lion d’or 1000 Sherbrooke St. W, Buenos Aires Abdullah Ghosheh St. CH-1003 Lausanne Suite 710, Montreal, Argentina Building 38, 6th Floor, Follow us Switzerland QC H3A 3G4 P: +54 11 7506 9606 Office 608, T: (041) 21633 19 60 Toll free: 800-720-2751 Amman, Jordan O: +1 514-395-8999 Phone +966 555 22 1919