ENTER1 SVENNIS ‘Every game has its own story.’ – Sven-Göran Eriksson UNCORRECTED PROOFS 01sven1.indd 1 05/03/2004, 16:45:50 2 • Leadership the Sven-Göran Eriksson Way 1966 and all that n 1966 England won the World Cup for the fi rst and only time. They have never looked like winning the most prestigious foot- I ball trophy on the planet since. Defending their trophy in 1970, they were undone by an injury to their goalkeeper and the high altitude of Mexico City – not to mention inadequate replacements for some of the 1966 team and German persistence. In 1974 they failed to qualify – thanks to an inspired Polish goalkeeper and more inadequate replacements for fading heroes. In 1978 they again failed to qualify. In 1982 they scored quickly and then faded gently away, their only world class player, Kevin Keegan, appearing for a matter of minutes – long enough to miss a crucial chance. In 1986 England performed gamely before being beaten by Diego Maradona. In 1990, they reached the semi-fi nal. It took some miraculous comebacks and a change of tac- tics (brought about by the team rather than the manager) to get them that far. In 1994 they failed to qualify. Then, in 1998, they once again stumbled after looking set to make progress. And then in 2002, under Sven-Goran Eriksson, England’s young team reached the quarter fi nals. Whether this was yet another English failure is open to debate. What can be said is that England under- performed in their fi nal game and never quite convinced the world – or themselves – that they believed they could win. For the English, reading this litany of under achievement is a de- pressing experience. The depression, however, appears to be only mo- mentary. When it comes to football, the English suspend normal mental functions. Their memories have the longevity of those of goldfi sh. And so, the English expect their team to win the World Cup no matter where it is held, who is in their team or who they are playing. When the World Cup is held in Japan and Korea in 2002, all of England will expect the England captain David Beckham to hold the trophy in his hands. The decades of dismal performances are overlooked. The fact that England have only won the World Cup with home advantage is UNCORRECTEDcompletely ignored. Throw in the fact that the English PROOFS team also at- tracts a signifi cant number of hooligans and you have a thoroughly depressing spectre; mindlessness and forgetfulness. 01sven1.indd 2 05/03/2004, 16:45:51 Enter Svennis • 3 At least the Scots have realistic expectations – they expect to lose – and dedicate themselves to alcoholic pleasures and exposing their genitals to foreigners untutored in what Scots wear under their kilts. The English football team and its supporters has no such saving grace. Little wonder then that the job of manager of the English football team has long been a poisoned chalice. Success has proved as elusive as the expectations are immense. The English manager is on a hiding to nothing, drowning in the goldfi sh bowl of expectation. It is like being made CEO of a loss-making company in a decaying market with indifferent staff and plummeting morale and being expected to deliver double digit growth tomorrow while cutting costs. ‘The days of the England manager lasting six or eight years are long gone. It is so instant now. Here you go, it’s your job, get on with it and you had better be successful,’ refl ects Kevin Keegan, who quickly found the job too much.1 Given this mission impossible, managers have come and gone in pursuit of the English dream. The success story was the unlikely fi gure of Sir Alf Ramsey (man- ager from 1963 until 1974). Ramsey managed the 1966 team. He spoke in an unfeasibly refi ned accent, had little time for the media, and, for the most part, resembled a slightly portly bank manager. Nevertheless, he was blessed by a cohort of world-class players from which he se- lected Bobby Moore as a natural leader. Ramsey left – treated shoddily – when he found it diffi cult to replace the greats of 1966. At this point things went downhill fast. The English Football As- sociation (FA) selected Don Revie, then the manager of Leeds United, as the new manager. Revie was the obvious choice. The alternative was the outspoken and eccentric Brian Clough. Revie was dour and serious, but had turned Leeds from no-hopers into the English cham- pions. The club had few footballing admirers –they were never pretty – but they were successful. For a shrewd club manager, Revie proved inexplicably clueless when in charge of the national team. After only 29 games he departed to coach in the United Arab Emirates, football- UNCORRECTEDing purdah. PROOFS Then came Ron Greenwood, an ageing but safe pair of hands. Greenwood stabilised things but England still lost. He was followed by another successful English club manager, Bobby Robson, who man- 01sven1.indd 3 05/03/2004, 16:45:51 4 • Leadership the Sven-Göran Eriksson Way aged to lead England to the heady heights of a semi-fi nal place before he, too, left, exhausted by press expectations and continual sniping. Graham Taylor, another club manager, followed. Patently intel- ligent and decent, Taylor was a dismal failure. His selections were, at times, bizarre, displaying a preference for limited journeymen over players with international ability. Terry Venables, the former Barce- lona coach, added much needed fl air and tactical coherence, but then left to fi ght a legal case. A former England star, Glenn Hoddle, entered the fray and built up expectations until they were dashed once again. Hoddle departed after an ill-advised comment to the media. Luck- ily another English playing legend was on hand, Kevin Keegan. The former European footballer of the year brought enthusiasm but admit- ted that tactics were a mystery. He left in autumn 2000 immediately after a dismal, damp defeat to Germany, the last game played at the original Wembley stadium where Bobby Moore had paraded the Jules Rimet trophy 34 years previously. So what does this long and lengthening litany of disappointment add up to? What can we learn? Well, fi rst, no-one has a right to success – not even someone with three lions on their shirt. Second, continuity is important. There has been little continuity since Ramsay’s departure in style, tactics, outlook or leadership. Third, as England have strug- gled they have become more and more insular. Their performances appear constricted by history, contained by their feelings of disap- pointment and fruitless optimism. They have played with the heavy burden of history on their shoulders and have not had the leadership to set themselves free. When in Rome While sodden England were losing to Germany and Keegan was rushing towards resignation, the champions of Italy, Lazio, were con- templating life in the European Champions League. At the end of the previous season the Rome-based club had staged one of the great UNCORRECTEDcomebacks. With seven matches to go they had trailed PROOFS nine points behind the formidable Juventus of Torino. Undaunted, they stormed back to win only the second championship – ‘scudetto’ – in their his- tory. Their previous triumph had been 26 years before. 01sven1.indd 4 05/03/2004, 16:45:52 Enter Svennis • 5 Unwilling to rest on their laurels, Lazio had spent the summer ac- quiring a host of big name players at considerable expense. The light blue shirts of the Italian champions were now worn by the likes of Alessandro Nesta, Italy’s fi nest defender; the silkily skilled Czech Pavlo Nedved; the Chilean Marcelo Salas; the Argentine Hérnan Crespo; the indecently boyish Simone Inzaghi and many more. The man who had brought the league and cup double to Lazio was a quietly spoken Swede, Sven-Göran Eriksson. As Kevin Keegan retreated to his home, out of reach of the prying media, Eriksson’s was one of the names in the minds of the seven- man panel created by the English Football Association to fi nd the next manager of England. Indeed, the FA’s lack of forward planning meant that he was pretty much the only name on the list. (The FA had been caught out before – when Glenn Hoddle resigned the FA had no one else in mind apart from Keegan.) In some ways the FA’s immediate targeting of Eriksson was a fash- ion statement. After the success of Arsene Wenger at Arsenal, English teams have recruited coaches from other countries with increasing en- thusiasm and some success – the Frenchman Jean Tigana is at Fulham, Gerrard Houllier at Liverpool, the Italian Claudio Ranieri at Chelsea. Cynically one could say that the FA was simply following the pattern. More positively it could be said that the FA and its CEO Adam Crozier were anxious to cast aside the baggage of the past and to have a new approach to and perspective on the England job. Eriksson did not fi t the usual English solution to their perennial problem. He had never coached in England. Though once lined up to coach the English club Blackburn Rovers while at Sampdoria, he had uncharacteristically pulled out of the deal. (The suspicion is that the urbane Eriksson with his mastery of languages and stylish suits would have found damp and unfashionable Blackburn a sizeable cultural challenge after life in Genova.) Nor had Eriksson been a great player. In footballing terms, Eriks- son was not fi t to lace the boots of the likes of previous English man- agers like Keegan and Hoddle or, indeed, Robson and Ramsey who UNCORRECTEDalso played international football.