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Produce Business September 2013

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Produce Business September 2013 COVER A_Layout 1 9/18/13 6:11 PM Page 1 7th Annual Green Issue THE STATE OF SUSTAINABILITY In The Produce Industry By Jim Prevor, Editor-in-Chief “THE LIVING SKYSCRAPER: FARMING THE URBAN SKYLINE” —BLAKE KURASEK Is this the FUTURE of produce production? EXCLUSIVE INSERT INSIDE: NOGALES FLORAL BUSINESS DOLE Veg_Ad 8/22/13 9:54 AM Page 1 TOC_Layout 1 9/18/13 5:45 PM Page 1 SEPT 2013 • VOL. 29 • NO. 09 • $9.90 COVER IMAGE BY BLAKE KURASEK p.70 28 THE STATE OF SUSTAINABILITY 42 MARKETING PRODUCE TO KIDS IN THE PRODUCE INDUSTRY Expand your produce business by influencing the family rather than a single customer. In the long run, sustainability may turn out to be a win for producers because 70 FALL IS THE RIPE TIME TO PROMOTE AVOCADOS regardless of dictates from retailers or Explore the ways avocados have become a consumer favorite, and discover how government, only profitable operations the industry plans to use avocados year-round. can be sustained. 76 NEW YORK APPLES: A BEAUTIFUL STATE OF RECOVERY Through a fortuitous combination of weather events, there should be an abundant supply of the best apples this year. 26 THE ‘WHY’ BEHIND THE GREEN 81 MICHIGAN APPLES: WHAT A DIFFERENCE A YEAR MAKES BUY — UNDERSTANDING Growers are excited for a promising crop this year and share their predictions on favorable varietals. CONSUMER MOTIVATIONS IN SUSTAINABLE PURCHASES 86 PERUVIAN ONIONS GAIN TRACTION How companies can bridge the gap Peruvian onions are poised to attract sweet onion fans. between sustainability aspirations and purchasing behavior. 115 REGULATIONS MOUNT ON DEREGULATED TRUCKING INDUSTRY Trade says regulations are hurting business, increasing costs, affecting service. 36 A FIRST-HAND LOOK AT SOUTH AFRICA’S CITRUS EXPORTERS 135 IDAHO POTATO LOVERS CONTRIBUTE TO (PART 2 OF 2) ANOTHER RECORD-BREAKING YEAR A confluence of profound actions by Retailers and military commissaries show their love for the spud in the annual South Africa’s citrus growers and their Idaho Potato Commission’s Potato Lover’s Month retail display contest. U.S. import and retail partners beckons exciting growth. p.76 p.135 10 THE FRUITS OF THOUGHT Lessons From Hong Kong 158 RETAIL PERSPECTIVE Cross-Pollination Management 160 EUROPEAN MARKET Reasons To Invest In The European Market 162 VOICE OF THE INDUSTRY Retail And Foodservice Commonalities And Differences Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425 PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. SEPTEMBER 2013 • PRODUCE BUSINESS 3 TOC_Layout 1 9/18/13 5:46 PM Page 2 SEPT 2013 • VOL. 29 • NO. 09 • $9.90 FOODSERVICE MARKETING 8 THE QUIZ 120 Tropicals Splash Into Restaurant Menus Diners no longer need to jet to the islands for a taste of the tropics. 12 WASHINGTON GRAPEVINE p.139 MERCHANDISING REVIEWS 14 PRODUCE WATCH 139 Power Of The Potato The industry shares best practices for merchandising potatoes. 16 RESEARCH PERSPECTIVES 148 Six Sweet Ways To Sell More Pears Retailers and marketers share trade secrets for better pear sales. 17 COMMENTS AND ANALYSIS DRIED FRUIT AND NUTS 156 Pistachios Find Niches And Broaden Flavor Profiles 18 TRADE SHOW CALENDAR With lots of competition in the category, marketers are finding creative ways to differentiate product and ultimately increase sales in Produce. 123 PMA AISLE-BY-AISLE BOOTH REVIEW 164 INFORMATION SHOWCASE 20 FROM THE PAGES OF THE 166 BLAST FROM THE PAST PERISHABLE PUNDIT Will All Efforts To Boost Produce Consumption Wind Up Being Co-Opted By Other Interests? 23 ASCENDENT INDEPENDENTS: BRISTOL FARMS With an emphasis on fresh, uniqueness and local, this California retailer has the right formula for distribution within hours to cater to its high-end customer base. 51 NOGALES IMPORTERS EXPAND PRODUCTS AND SEASONALITY The experienced Nogales industry adds time and products to its line-up. p.51 67 RETAILERS WANT TO KNOW: Where Do Suppliers Envision The Fruit/Gift Basket Category In The Year 2020? 91 REGIONAL MARKET PROFILE: PHILADELPHIA p.123 Customers Find Value In PWPM Differentiation Identifying niches and re-defining business keep Philadelphia wholesalers competitive and relevant to ustomers and shippers. 109 PHILADELPHIA FOODSERVICE PROFILE: LE VIRTÙ Le Virtù Celebrates ‘The Virtues’ of Produce • Q & A With Centuries-old traditions bring produce flavors to forefront. Andrew Weil, M.D. 111 PHILADELPHIA RETAIL PROFILE: 320 MARKET CAFÉ • Eco-Friendly Movement Family-owned and -operated market retails produce and • Fall Photo Album café food in an amiable atmosphere. p.91 • Prevent the ‘Pinch’ Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. 4 PRODUCE BUSINESS • SEPTEMBER 2013 Sun-Maid_Ad 8/22/13 5:46 PM Page 1 Pom Wonderful P2_Ad 8/22/13 11:51 AM Page 1 Pom Wonderful P3_Ad 8/22/13 11:52 AM Page 1 Quiz_Layout 1 9/17/13 10:50 AM Page 1 PRODUCE QUIZ THIS MONTH’S WINNER Tony Ciluffo Produce Buyer SEPT. 2013 • VOL. 29 • NO. 09 • $9.90 Merchants Distributors, Inc. Hickory, NC P.O. Box 810425 • Boca Raton • FL 33481-0425 Phone: 561-994-1118 • Fax: 561-994-1610 [email protected] As a child growing up in ing different commodities like bananas, the produce world, Tony tropical fruit, melons, egg, and onions.” Ciluffo used to work with Ciluffo has worked at the family-owned PRESIDENT & EDITOR-IN-CHIEF his dad selling bananas off company for 20 years and has been reading James E. Prevor [email protected] the stalk in St. Louis, MO. Today Ciluffo PRODUCE BUSINESS for 10 to 15 years. is a produce buyer for Merchants Distribu- “I like the advertisements because they PUBLISHER/EDITORIAL DIRECTOR tors, Inc., a private wholesale grocery store keep me updated with the different venders Ken Whitacre distributor based out of Hickory, NC. and the new packaging,” says Ciluffo. “It [email protected] “We service over 600 retail food stores helps me get some good ideas with mer- with food and non-food items in 11 states,” chandising.” SPECIAL PROJECTS EDITOR Mira Slott says Ciluffo. “I am responsible for purchas- [email protected] INTEGRATED CONTENT EDITOR How To Win! To win the PRODUCE BUSINESS Quiz, the first thing you have to do is enter. The rules are simple: Read Michele Sotallaro through the articles and advertisements in this issue to find the answers. Fill in the blanks corresponding to the [email protected] questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing from PRODUCTION DIRECTOR the responses received before the publication of our November issue of PRODUCE BUSINESS. The winner must agree to submit a color photo to be published in that issue. Diana Levine [email protected] WIN A FRAMED U.S. OR WORLD MAGNETIC MAP PRODUCTION LEADER Whether you’re a geography enthusiast or simply need a bet- Jackie Tucker ter way to “map” out produce shipments, this stunning mahogany and burled wood framed map will be sure to command attention PRODUCTION DEPARTMENT Sunshine Gorman in your home or office. The Quiz winner will have the choice Freddy Pulido between selecting the U.S. or World map. Each version features a current Rand McNally map printed on parchment-style paper to EVENT COORDINATOR give an heirloom-quality aesthetic. Either map also includes 50 Jackie LoMonte colored magnets for pinpointing current and future destinations. [email protected] EDITORIAL INTERN QUESTIONS FOR THE SEPTEMBER ISSUE Madeline Mesa [email protected] 1) What is the phone number to order red onions from Tanimura & Antle?___________________ CONTRIBUTING EDITORS ______________________________________________________________________________ Carol Bareuther, Nicole Brayshaw Bond, Michael Femia, Beth Frith, Bob Johnson, 2) Which “Premium Washington Pears” are Sweet Gourmet Pears promoting? ________________ Oscar Katov, Keith Loria, Jodean Robbins, Barbara Robison ______________________________________________________________________________ ADVERTISING Eric Nieman, Associate Publisher 3) Which company uses a key to “unlock the secret to increased bananas sales”? _______________ [email protected] ______________________________________________________________________________ Sandy Lee [email protected] 4) What four companies are partnering with the movie, Cloudy With A Chance of Meatballs 2?____ Bill Martin [email protected] ______________________________________________________________________________ Ellen Rosenthal ______________________________________________________________________________ [email protected] Gino Valconi 5) Which company is “dedicated to a brighter future”? ___________________________________ [email protected] 6) Which company uses a soccer ball in its ad for snacks? _________________________________ FLORAL DEPARTMENT MARKETING E. Shaunn Alderman [email protected] Send insertion orders, payments, press releases, This issue was: J Personally addressed to me J Addressed to someone else photos, letters to the editor, etc., to PRODUCE BUSINESS, P.O. Box 810425 Boca
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