Alpine Family Entertainment Parks 1, Llc a Delaware Company Confidential Investment Summary

ALPINE FAMILY ENTERTAINMENT PARKS 1, LLC A DELAWARE COMPANY CONFIDENTIAL INVESTMENT SUMMARY

9,000,000 CLASS “A” PREFERRED MEMBERSHIP UNITS

Maximum Membership Units Offered: 9,000,000 Price Per Unit: $1.00 Minimum Investment: $25,000

(Partial Minimum Investment subject to availability)

Alpine Family Entertainment Parks 1, LLC, a Delaware limited liability company (the “Company”), is hereby offering for sale (the “Offering”), a maximum of $9,000,000 of Class “A” Preferred Membership Units (“Units”). Subscribers for Units in the Offering will collectively receive 9,000,000 Units at a par value of $9,000,000 representing a 60% ownership interest in the Company.

Primary Offering Sale Price Selling Commissions Proceeds to Company_ Per Unit: $1.00 $0.07 $0.93 Maximum: $9,000,000 $630,000 $8,370,000 Executive Summary SUMMARY

The Company. Alpine Family Entertainment Parks 1, LLC (the “Company”), formed as a limited liability company (LLC) under the laws of the State of Delaware, intends to use the net proceeds of this Offering to acquire commercial real estate (the “Property”) for the purpose of planning, designing, developing, managing, owning and operating an ice skating/hockey, water and sports oriented outdoor family entertainment park.

The Offering. The Company is Offering a maximum of 9,000,000 Class “A” Preferred Membership Units at a price of $1.00 per Unit. The Units being offered pursuant to this Offering constitute Sixty percent (60%) of ownership in the Company. The remaining Units are owned by the Manager of the Company and constitute Forty percent (40%) of ownership of the Company. Upon completion of the Offering, 15,000,000 Units will be outstanding.

Investment Strategy. The Company is focused on the development and ownership of small high-quality outdoor family entertainment parks. The Company believes that it can be distinguished from other larger amusement and theme parks by focusing on the acquisition of smaller parcels of land, approximately 2.2 to 2.4 acres in size, that will enable the Company to develop high-quality family entertainment parks in heavily populated areas in order to market and cater to the lower to upper middle class families, with disposable income, who need an economic alternative to the larger and more expensive amusement and theme parks. By operating within the community, we will quickly create increased market appeal, increase client traffic, and will also assure the Company a strong and profitable bottom line. The Company will capitalize on the demand for new and affordable places for people to spend their leisure hours and disposable income.

Financial Highlights. Projected First Year ROI: 51% Projected Second Year ROI: 62% Projected Third Year ROI: 74% Projected Fourth Year ROI: 92% Projected Fifth Year ROI: 108%

Distribution of Profits. One hundred percent of distributable cash will be paid to the Company Members in proportion to their respective Income Percentage Interest in the Company. Available cash flow will be distributed 60% to the Class ”A” Preferred Members and 40% to the Manager. We intend to pay dividends on a bi-annual basis. Net profit will be distributed commencing 60 days after the end of the second quarter of profitable business operations.

USE OF PROCEEDS

Sources and Uses 9,000,000 Units Percent

Gross Offering Proceeds $9,000,000 100% Less Offering Expenses: Selling Commissions $ 630,000 7.0% Organization & Offering Expenses $ 135,000 1.5%

Total Offering Expenses $ 765,000 8.5% Acquisition Fees and Expenses: Acquisition & Advisory Fees $ 45,000 0.5% Acquisition Expense $ 180,000 2.0%

Total Acquisition Fees and Expenses $ 225,000 2.5%

Amount Available for Investment $8,010,000 89.0%

Acquisition of Property $2,000,000 22.2% Build-Out & Construction $3,780,000 42.0% Fees, Licensing & Logistics $ 315,000 3.5% Equipment $ 900,000 10.0% Pre-Opening Expenses $ 540,000 6.0% Initial Operating Capital Reserve $ 477,000 5.3%

Total Use of Proceeds $9,000,000 100%

1 Business Operations

BUSINESS OPERATIONS

Operations. Alpine Family Entertainment Parks 1, LLC was formed to develop, own and operate the Alpine Family Entertainment Park, a bold new attraction to be built in San Diego, California. The land requirements for this site will be approximately 2.5 acres. With larger theme and water parks, one of the biggest challenges is acquisition of large parcels of land at appropriate locations. Most of the larger parks require huge investment, of which, land acquisition cost is a significant component. The land requirements for our site (2.5 acres) will lower the costs of land acquisition, architectural and engineering, construction and maintenance.

The Alpine Family Entertainment Park is an attraction that combines ice sporting activities with state of the art, patented “synthetic ice” which is currently used for public skating, figure skating and hockey training. The use of synthetic ice allows for outdoor ice activities 365 days a year, weather permitting. Independent studies in Canada on the longevity of synthetic ice shows a life expectancy of 30-40 years. Synthetic ice is very cost effective for operations and virtually needs no maintenance, requires no re-surfacing machine nor refrigeration equipment, therefore needs no electricity.

Initial Market Entry. The Alpine Family Entertainment Park will serve two distinct markets, the local resident population and the tourist population visiting San Diego, California.

Travel Time Population (by car): 30 Minutes: Approximately 900,000 1 Hour: Approximately 1.3 million 2 Hours: Approximately 3.21 million

There is a large local resident population, with approximately 1.38 million people living less than 1 hour from potential Alpine Family Entertainment Park sites. Moreover, local residents typically have a higher than average median household income, own their homes, are college educated and the median age for a San Diego resident is 35.6 years of age, with over one-quarter under the age of 20 and only 11 percent over 65. The Company will capitalize on the demand for new and affordable places for people to spend their leisure hours and disposable income.

San Diego currently welcomes more than 33 million visitors to the area each year. Tourism is San Diego’s third largest industry. Visitors spend nearly $8.4 billion annually, which translates to a regional impact of over $15 billion new dollars generated for the regional economy.

Nicknamed “Americas Favorite City”, San Diego and has a vast assortment of attractions, beaches, year-round mild weather and proximity to southern California’s theme parks that have made it one of the top 5 leisure destinations in the United States. San Diego is known world-wide as a popular destination for major attractions including Sea World, San Diego Zoo, San Diego Wild Animal Park, Old Town State Park, Birch Aquarium at Scripps, Del Mar Thoroughbred Races, Legoland California, and Cabrillo National Monument.

With its year-round mild weather and multitude of beaches and parks, San Diego is a sports haven. Outdoor sports are extremely popular and spectator sports are major draws including professional football (San Diego Chargers), baseball (San Diego Padres), and soccer teams (San Diego Sockers). San Diego State University and the University of San Diego have several NCAA Division l teams. We plan on marketing directly to, and capitalizing on, the outdoor sports enthusiasts who yearn for new outdoor sports activities and experiences.

Generally speaking, inclement weather conditions affect theme park businesses and the results of their operations. However, San Diego is known for its great weather. The United States Weather Bureau describes San Diego’s weather as “the closet thing to perfect in America.” Holiday Magazine described San Diego as the “only area in the United States with perfect weather.” Pleasant Weather Rating Service Poll voted San Diego as the best year- round weather in the nation, and the second best in the world. This will more than guarantee that a theme park located in San Diego will experience little or no “down-time” as a result of weather related issues.

Location. San Diego is the eighth largest city in the United States and the second largest in California with a population of approximately 1.3 million people. Moreover, the population is growing at a faster rate than most U.S. cities. By 2020, the City’s population is forecast to be 1.54 million, with 3.4 million people in the County. By 2040, the City’s population is forecast to be 1.82 million, with 4.16 million in the County. By 2050, the City’s population is forecast to be 1.95 million, with 4.38 million in the County.

2 Financial Projections ALPINE FAMILY ENTERTAINMENT PARKS 1, LLC FINANCIAL PROJECTIONS

SUMMARY

DESCRIPTION YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Park Operation Revenues:

Admissions $ 6,033,591 $ 7,703,617 $10,551,053 $12,426,752 $14,302,329 Food & Beverage $ 3,976,680 $ 5,072,592 $ 6,169,248 $ 8,203,440 $ 9,441,600 Retail $ 2,693,880 $ 3,436,272 $ 4,179,168 $ 5,859,600 $ 6,744,000 Other Operating Departments $ 508,166 $ 648,499 $ 835,979 $ 1,059,592 $ 1,219,517

TOTAL GROSS REVENUE $13,212,317 $16,860,980 $21,735,448 $27,549,384 $31,707,446

Operating Expenses:

Departmental Expenses (COGS) $ 2,153,618 $ 2,747,210 $ 3,858,617 $ 5,217,308 $ 6,004,765 Undistributed Expenses $ 3,031,965 $ 4,314,586 $ 6,272,854 $ 7,929,611 $ 8,968,532 Reserves $ 250,000 $ 350,000 $ 450,000 $ 500,000 $ 500,000

TOTAL EXPENSES $ 5,435,583 $ 7,411,796 $10,581,471 $13,646,919 $15,473,297

NET PROFIT $ 7,776,734 $ 9,449,184 $11,153,977 $13,902,465 $16,234,149

NET PROFIT TO INVESTORS $ 4,666,040 $ 5,669,510 $ 6,692,386 $ 8,341,479 $ 9,740,489

RETURN ON INVESTMENT 51% 62% 74% 92% 108%

MINIMUM SUBSCRIPTION OF $25,000 (25,000 Units at par value of $1.00 per Unit)

Y1). Net Return - $4,666,040 ROI per Unit - $0.51 ROI per Minimum Subscription - $12,750 ROI - 51%

Y2). Net Return - $5,669,510 ROI per Unit - $0.62 ROI per Minimum Subscription - $15,500 ROI - 62%

Y3). Net Return - $6,692,386 ROI per Unit - $0.74 ROI per Minimum Subscription - $18,500 ROI - 74%

Y4). Net Return - $8,341,479 ROI per Unit - $0.92 ROI per Minimum Subscription - $23,000 ROI - 92%

Y5). Net Return - $9,740,489 ROI per Unit - $1.08 ROI per Minimum Subscription - $27,000 ROI - 108%

5 YEAR SIMPLE RETURN ON EQUITY: MINIMUM SUBSCRIPTION OF $25,000 (25,000 Units at par value of $1.00 per Unit)

5 Year ROI per Minimum Subscription - $96,750 ROI - 387%

3 Investment Highlights Alpine Park Investment Highlights

Based on conservative projections, Alpine Park will return:  Projected First Year ROI: 51%  Projected Second Year ROI: 62%  Projected Third Year ROI: 74%  Projected Fourth Year ROI: 92%  Projected Fifth Year ROI: 108%

Alpine Park Management Team: Alpine Park’s Management Team were top level executives with Six Flags, Funtime Parks, Great Wolf Lodge, Dollywood, Silver Dollar City and Marriot, and were instrumental in taking Six Flags public. The Management Team will apply the same business plan and strategy in order to design, develop, operate and take Alpine Park public on a regulated exchange.

According to Merrill Lynch, Goldman Sachs, JP Morgan and Morgan Stanley:  Over the last 10 years, the theme park industry has grown over 50% and has outpaced the growth rate of the S&P 500.  U.S. theme park revenues reached $13.4 billion in 2013 and nearly $15 billion in 2014.  Worldwide theme park revenues are expected to reach US$35 billion by 2018.  The theme park industry is expected to increase in growth an additional 4% annually through 2020.  During the past 6 years since the recession, the U.S. theme park industry has grown 4% each year.  The theme park business has recovered from the recession much faster than the casino and the hotel industry. The casino industry has yet to return to it’s 2007 peak and the national average for a hotel room is still below its mark seven years ago.

Initial market entry location is San Diego, California — Demographics:  San Diego is the eighth largest city in the United States and the second largest in California.  San Diego is one of the top 5 leisure destinations in the United States.  The United States Weather Bureau describes San Diego’s weather as “the closet thing to perfect in America.”  San Diego is a sports haven with major draws including professional football and baseball teams, and several NCAA Division l teams.  Alpine Park will serve two distinct markets, the local resident population and the tourist population visiting San Diego.  Local resident population of approximately 3.2 million.  Residents have a higher than average median household income, own their homes, are college educated.  Median age for a San Diego resident is 35.6 years of age, with over one-quarter under the age of 20 and only 11 percent over 65.  San Diego has over 235 schools and 20 Universities.  Tourism is San Diego’s third largest industry welcoming more than 33 million visitors each year. Visitors spend nearly $8.4 billion annually.

4 Investment Highlights Competitive Advantage — Alpine Park:  Will be the only theme park operating in the Greater San Diego area.  Will be the only theme park using synthetic ice to feature winter sports activities year-round.  Will be the only park to offer an “arctic” entertainment and learning experience (“edutainment”) to the public.

Accessibility:  San Diego has a well developed and relatively uncongested highway system. Four major interstate freeways and eight state highways serve the City.  The average daily round-trip commute ranks fifth best compared to the 20 largest metropolitan areas in the nation.  Buses, trains, freeways, ferries and trolleys make travel accessible and economical for commuters in San Diego.

Your Alpine Park investment:  Is a safe alternative to the stock markets.  Will help to mitigate against adverse market conditions and risk.  Conducts business in a sustainable high-growth industry.  Conducts business in a proven recession-proof industry.  Provides diversification to your portfolio by asset class and industry type.  Provides bi-annual dividends year after year, for as long as the park is in operations.  Provides wealth preservation qualities to your portfolio.  Provides the potential for expansion, franchising, merging or going public.

Pre-IPO, your stock prior to going public:  Your stock’s asset value can double or quadruple in value due to stock- splits.  25,000 shares at a 2-to-1 stock-split will increase your assets to 50,000 shares.  25,000 shares at a 4-to-1 stock-split will increase your assets to 100,000 shares.

Post-IPO, your stock in a publically traded company:  Will increase in dollar value when the market value and price of the stock has been determined and is offered for sale (issue price) on a regulated exchange.  Will provide you with liquidity.  Will provide you with increased capital.

Issue Price Projections

Projected Issue Price at $6.00 per share: At $6 per share your 50,000 shares are now worth $300,000. At $6 per share your 100,000 shares are now worth $600,000.

Projected Issue Price at $9.00 per share: At $9 per share your 50,000 shares are now worth $450,000. At $9 per share your 100,000 shares are now worth $900,000.

5 Industry in the News

U.S. Theme Park Revenue Is on Its Best Ride in Years America’s passion for amusement parks is white-hot these days, driven by elaborate new attractions, sophisticated pricing schemes, and a desire to get out of the house—but not too far from home. “You would think that a business whose proposition is selling entertainment that requires disposable income would not do well” just now, says SeaWorld Chief Executive Officer Jim Atchison. “The reality is consumers have found great value in these kinds of experiences.”

Theme Park Revenue Riding High Up, up and away. That’s where revenue of U.S.-based theme parks has been heading for the past three years. Indeed, theme park revenue has grown by 3.6% in each of the past two years. And that’s after a 4.5% jump in 2011.

Those numbers may not sound that impressive, but the trend represents something spectacular.

It means that 131.6 million visitors – 4.6 million more than in 2013 – felt comfortable enough financially to fork out the big bucks these parks command.

People don’t do that when money is tight, or when they’re jobless or scared about the state of the economy.

And this year, U.S. theme parks are expected to reach a record $15.4 billion, a 3.8% gain from 2014, according to market research firm, IBISWorld.

Cedar Fair announces record revenues through Labor Day Cedar Fair Entertainment Company (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, today announced that preliminary net revenues through Monday, September 7, 2015, increased 7% to a record $1.02 billion. As such, the Company expects 2015 to be its sixth consecutive year of record results.

Thrill is back — and so are crowds at amusement parks Crowds increased at many of the nation's parks in 2014, with some seeing record attendance. Profits were up as families sought out fun close to home and began traveling again. Better weather helped, too. Those within the amusement industry are optimistic this year will be even better and think lower gasoline prices might even help them out by enticing families to spend their vacation time near home. 6 Industry in the News

Theme parks offer big draw, big prices Attendance at the 20 largest theme and amusement parks in the United States far exceeds 100 million people per year, according to the Themed Entertainment Association. (Major League Baseball's 30 teams drew a combined 73 million fans). Overall, parks in the U.S. draw over 300 million people a year and generate $18 billion in revenue, according to the International Association of Amusement Parks and Attractions.

Industry Generates More Than $300 Billion Annually and Supports 2.9 Million Jobs for U.S. Economy The attractions industry is a significant driver of the United States economy. Based on research sponsored by the International Association of Amusement Parks and Attractions Foundation and conducted by Tourism Economics, an Oxford Economics company.

Attractions generate a ripple effect of economic activity, including direct industry sales ($34 billion), capital expenditures ($5 billion), and the ancillary spending of out-of-town visitors at local establishments outside the attraction, such as hotels, restaurants, and retailers ($52 billion). A full measurement of the impact of the attractions industry also includes indirect and induced impacts ($127 billion) through the supply chain and the spending of attractions generated incomes.

The attractions industry grew at nearly twice the rate of the overall U.S. economy from 2004 to 2011. In 2004, the attractions industry generated a total economic impact of $146 billion. Over seven years, the impact of attractions in the US grew 50% with an average growth rate of 6% per annum. The attractions industry's nationwide economic impact of over $300 billion in included $118 billion in direct impacts and $154 billion in indirect and induced impacts. This total economic impact of $219 billion included nearly $94 billion in total labor income, supporting more than 2.3 million total jobs. Amusement and theme parks (including water parks) had the largest impact, generating $156 billion in total economic activity, including $40 billion in total labor income and 1.9 million total jobs.

The Summer Of "FUN" Continues At Cedar Fair; Company Announces Record Revenues Through Labor Day Cedar Fair Entertainment Company (NYSE:FUN), a leader in regional amusement parks, water parks and active entertainment, today announced that preliminary net revenues through Monday, September 7, 2015, increased 7% to a record $1.02 billion. As such, the Company expects 2015 to be its sixth consecutive year of record results. The Company stated year-to-date net revenues through September 7, 2015, increased 7%, or $69 million, to $1.02 billion compared with $950 million a year ago. This year-over-year growth was driven by a 5%, or 1.0 million-visit, increase in attendance to 20.3 million visits; a 2%, or $0.73, increase in average in-park guest per capita spending to $46.21; and a 10%, or $10 million, increase in out-of-park revenues. 7 Industry in the News

Theme Park Business Booming Despite a sluggish economy, Americans are flocking to theme parks and spending big bucks to stand in line. America’s passion for amusement parks is white-hot these days, driven by elaborate new attractions, sophisticated pricing schemes, and a desire to get out of the house—but not too far from home. “You would think that a business whose proposition is selling entertainment that requires disposable income would not do well” just now, says SeaWorld Chief Executive Officer Jim Atchison. “The reality is consumers have found great value in these kinds of experiences.” The theme park business has recovered from the recession much faster than other leisure pursuits. Revenue in the $37 billion-a-year casino industry has yet to return to its 2007 peak. And the national average price of a hotel room was still below its mark four years earlier, according to Smith Travel Research. Yet theme park sales, which fell 5.5 percent, to $11.6 billion, in 2009, have come roaring back. Revenue for U.S. parks is expected to break another record this year, according to market researcher IBISWorld, and climb an additional 5.4 percent annually through 2017.

Theme park economy on a great ride

The economy has been a roller coaster. Up and down, up and down-unless you've been investing in the theme park business, which has spent most of the year going up.

Most of these companies have been reporting record numbers. Disney (DIS)'s parks business was its fastest-growing segment last quarter, as attendance rose 3 percent and spending per customer rose 7 percent.

"I think this will be a record for Disney on the theme park performance," Matthew Harrigan at Wunderlich Securities.

Six Flags has reported record revenue this year, as has Cedar Fair Entertainment. Wells Fargo Securities released a report this week, "Theme Parks: Favorable August Weather Sets Up Solid Season Finale," with an emphasis on Cedar Fair as "best positioned."

Comcast buys majority stake in Universal Studios Japan for $1.5 billion Comcast Corp said it will buy a majority stake in Universal Studios Japan for $1.5 billion, its biggest investment outside the United States and part of an aggressive expansion of its theme park business globally.

Universal Studios parks have become a core growth business for Comcast. In addition to further investments undertaken at its U.S. parks, the No. 1 U.S. cable company is also planning a theme park in Beijing as well as an indoor theme park in Moscow.

"We will make more investments - not only Osaka but also other areas," Chief Executive Brian Roberts told a news conference. Comcast, which owns Universal Studios and Universal Theme Parks through its NBCUniversal unit, said it will buy 51 percent of USJ Co, the holding company for the theme park operator, from Goldman Sachs, Seoul-based private equity firm MBK and other owners.

8 Industry in the News

Six Flags reports fifth consecutive record year

Six Flags Entertainment Corporation (NYSE: SIX) announced its fifth consecutive year of record financial performance as it posted a company-high US$1.2 billion in revenue, an increase of US$66 million or 6 percent over 2013. The company generated full-year 2014 Adjusted EBITDA of $439 million, also a new record that represented an increase of $35 million or 9 percent over 2013.

Fourth quarter 2014 Adjusted EBITDA improved $11 million or 30 percent to a record $46 million, generated from a $29 million or 19 percent increase in revenue. The strong revenue growth was primarily driven by a 3 percent increase in guest spending and a 15 percent increase in attendance.

Full year 2014 revenue grew 6 percent to US$1.2 billion primarily due to a 7 percent increase in admissions revenue and a 3 percent increase in sales inside the parks.

Total attendance for the year was 25.6 million guests. The company generated 4 percent attendance growth in the second half of 2014 and a 15 percent increase in attendance in the fourth quarter. The combined season pass and membership attendance mix increased from 48 percent in 2013 to 50 percent in 2014.

Theme parks roar back to life, attendance jumps Disney parks are busting at the seams with visitors and well-positioned for what's expected to be one of the busiest summers for theme parks in years. Perhaps most important, attendance is soaring, even as Disney is raising ticket prices and dropping any semblance of discounting. Disney is leading the way in what's been a powerful rebound in the fortunes of theme parks. During the recession, visitors dropped off as consumers opted for cheaper putt-putt courses over a day at theme parks. But now, with consumer confidence on the upswing, visitors to theme parks are picking up, as well. That's not been missed by investors. Shares of all the major theme park operators -- Disney, Six Flags, Cedar Fair and Comcast -- are climbing. While the market for initial public offerings has been mixed this year, theme park operator Sea World successfully sold stock at $27 a share in April. Shares are up more than 30% since.

Theme Park Market

The theme park industry has recovered from the recessionary phase at a much faster rate in comparison to various other leisure activities. The industry recorded high visitor attendance in the last two years, drawn by elaborate number of new attractions and pricing strategies to match up with a variety of budgets.

Today major operators in theme park industry continue to upgrade their parks as 2014 shaped into another record breaking year.

9 Industry in the News

Amusement park attendance is on the rise around the world. There were 223 million visits to the top 25 theme and amusement parks worldwide, up 4.1% from 2013, according to the Themed Entertainment Association and AECOM global attractions attendance report. The index ranks the 25 most-visited amusement and theme parks around the world, based on attendance figures compiled by AECOM. Disney dominated the list. Disney parks in the United States, Europe and Asia made up nine of the top 10 parks and held 11 of the top 25 spots. Universal Studios' theme parks came in second place, with one park in the top 10 list and four in the top 25 list. SeaWorld held one spot in the top 25. Visits to parks around the world keep increasing, and not just at the top 25 parks: There were 122.5 million visits to the top 20 Asian theme/amusement parks last year, up 4.9% from 2013. There were 138 million visits to the top 20 North American theme/amusement parks last year, up 2.2% from 2013. There were 59.5 million visits to parks in Europe, the Middle East and Africa last year, up 3% from the year before.

Theme park attendance up North American theme parks last year enjoyed a marked growth in attendance, in some cases surpas- sing pre-recession numbers. According to the nonprofit Themed Entertainment Association and Aecom, which each year releases a report that tracks and analyzes attendance figures not normally divulged by the parks, states that overall gains were notable, the report notes, because they represented the fourth consecutive year of growth since the worst of the recession, evidence of the resilience of the theme park industry. Universal Studios in Florida was the star performer in terms of growth, posting a 14 percent gain in attendance. Worldwide, theme park attendance jumped 5.4 percent, while in North America, the growth rate was nearly 3 percent, according to the Aecom report. Parks in Asia performed the best, with 7.4 percent growth, the report said. “My view of the industry is, barring any economic disruption, we’ll continue to see growth in attendance over the long term,” said John Robinett, senior vice president for economics for Aecom.

Theme Parks Market to Reach US$31.8 Billion by 2017 Global Industry Analysts Inc. (GIA) announces the release of a comprehensive report on Theme Parks markets. The market for Theme Parks is projected to reach US$31.8 billion by the year 2017. Growth will be primarily driven by increased consumer per capita spending on entertainment and leisure platforms, and growing base of middle class households, increasing disposable incomes and waxing popularity of mass entertainment. 10 Industry in the News

Major Theme Parks Are Going Indoors

Anchored by Shopping Malls, Hotels, Waterparks & Casinos; KidZania is fastest-growing in edutainment.

By the International Society of Hospitality Consultants

When you think about Six Flags, Sea World or Cedar Fair, it is typically an outdoor experience during summer when kids are out of school. But now, major theme parks and amusement parks are going indoors --- where they can attract visitors 365 days a year and not worry about poor weather wiping out profits.

What’s Causing the Surge in New Development?

 During the global recession (2007-2009), many consumers in the USA faced loss of jobs, loss of homes due to a mortgage crisis and lower budgets to live on --- thus a reduction in travel. It seemed that a visit to a theme park or an overnight stay in a hotel was a luxury that many could not afford.

 Hotels were foreclosed, also due to a mortgage mess, and sold at bargain prices to new owners with private funds.

 New construction of hotels and tourist attractions dwindled to near zero in the USA, while any new construction was happening outside the USA.

 Slowly, money for expansion projects loosened up. Gradually, the USA and world economy started to improve.

 Indoor entertainment centers attached themselves to shopping malls, hotels, waterparks and casinos --- to guarantee visitor demand and to help bolster shopping malls as mixed-use destination developments.

 Indoor entertainment centers shifted their focus to a combination of entertainment and education --- now called edutainment.

Legoland Discovery Centers

Legoland Discovery Centers is an indoor edutainment chain operated by Merlin Entertainments, a division of the Blackstone Group, which also owns SeaWorld Parks & Entertainment and Hilton Hotels Worldwide.

The centers, which feature models inspired by the Lego building block toys, are smaller versions of their Legoland theme parks in Carlsbad CA and Cypress Gardens FL.

 A typical Legoland Discovery Center is 30,000 sf to 35,000 sf in size.

 In one year, a single center can host from 400,000 to 600,000 visitors.

 Averaged daily, a single center can host from 1,100 to 1,650 visitors.