2017 Winners dot-awards.com List “Creativity is intelligence having fun.” - Albert Einstein

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In conjunction with: Supporting partners: 2017 WINNERS

The Design of the Times competition celebrates in-store displays and digital activations, and recognizes their role in any successful shopper marketing initiative.

Here is a list of the gold, silver and bronze winners in each of the 13 retail channels as defined by the contest rules. Also listed are the platinum and “Best of the Times” recipients. All of these entries were on display in the Design of the Times Gallery on the show floor of the Path to Purchase Expo. Congratulations to the winners!

JUDGING PROCESS The first round of judging took place on July 11, 2017 in Chicago, IL. Hundreds of entries were evaluated on how well they met the 4C's of Effective In-Store Activation (Command attention; Connect with the shopper; Convey information; and Close the sale) and on how well they met their objective. The second round of judging was held Sept. 26, 2017 in the Gallery at the Path to Purchase Expo. The finalist with the top average score in each individual or combined retail channel(s) received platinum status, and the highest overall score was awarded “Best of the Times” for 2017. Each entry was scored on a scale of 1 to 10 and finalists were chosen based on average points totals.

2017 DESIGN OF THE TIMES JUDGES Thank you to these executives for their dedication and commitment to the Design of the Times Competition.

3M H.D. Hudson Mfg Co. Organic Valley Amy Dragland-Johnson, Walgreen Co. Lori Elsen, Business Dan Lucianek, Marketing Natalia Breuer, Director of Director, Shopper Marketing Michael Anguiano, Sr. Space Packaging Manager Manager Customer Marketing Angie Madigan, Sr. Director, Management Analyst Brown-Forman Half Price Books Inc. Ryan Cunha, Shopper Customer Marketing Stephanie Bowhall, Space Corporation Allyson Bradley, VP, Marketing Manager Gail McGurgan, Promo Management Analyst Julie Lynn York, Group Marketing & Visual Pinnacle Foods Manager Kirsten Corbin, Sr. Analyst Manager, Portfolio & Merchandising Kelly Annis, Director, Space Management Partnership Marketing Joseph Spivak, Shopper The Hershey Co. Marketing Activation Marketing Sr. Associate Promotional Conagra Brands Inc. Ronald Burrage, Sr. Director, Dorothy Engelhardt, Sr. Anne Holubetz, Sr. Manager, Aaron Newhouse, Director, Head of Global Design Julie Thomas, Shopper Shopper Marketing Manager Marketing Manager Space Management Shopper Marketing Corey Klein, Sr. Manager Prestige Brands Jessica Wojtczak, Sr. Todd Kuhn, Sr. Analyst, Space Constellation Brands Inc. Shopper Marketing Holdings Inc. Management Courtney Dunagan, Manager, Associate Shopper Marketing Caroline Reeve, Sr. Director, Jacob Grehn, Director of Katherine McAuley, Manager, Trade Marketing Head of Global Design Sales Time Inc. Retail Ann Anderson, VP, National Space Management Theresa Sandhu, Shopper Johnsonville Sausage Marisa Kersten, Director of Marketing Director Accounts Laura Redmond, Designer/Sr. Fiona Redhair, Shopper Sales Space Managment Analyst DAS Companies Inc. Marketing Manager Melissa Vest, Field Shopper Reynolds Consumer Marketing Manager Anastasia Sultanovska, Derek Lehman, Director, Loacker USA Products Channel & Shopper Marketing Tri-City Furniture Inc. Analyst Space Management Crystal Black-Davis, VP Lisa Giardina, Sr. Manager Promotional Del Monte Foods Inc. Consumer Activation Lee Kilbourn, Owner MillerCoors William Wrigley Jr. Co. Steve Aleksich, Sr. Manager, Isabel Villegas, Associate Rich Products Corporation Kathy Kilbourn, Sales Partnerships and Channels Manager Chris Cunningham, Global Brand Manager Sarah Meyer, Trade & Manager Industrial Design & Energizer Holdings Mondelez International Customer Marketing Manager USA Today Technology Karen A. Greenfield, Manager, Kim Yansen, Customer Sargento Foods Inc. Robert Duffy, Director, Visibility/Merchandising National Sales World Kitchen VP, Sales, Value Channel Heather Harwood, Sr. Sandra Swales, Sr. Director, Gared Sports Nickelodeon Shopper Insights Manager Amy Roessner, Director Business Development Laura St. George, VP, Sales & Justin James, Retail SC Johnson & Son Inc. National Sales & Business Marketing Development Grocery, Jennifer Braginton, Manager Development GOJO Industries Inc. Club & Drug Shopper Marketing Kathleen Leigh, Marketing Jessica Murphy, VP, Retail Michelle Carlson, Shopper FOR MORE INFORMATION, Director, E-Commerce & Marketing Marketing Manager Digital Content PLEASE VISIT DOT-AWARDS.COM 2 2017 WINNERS

AWARD WINNER ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

WestRock Buena Vista Home Entertainment Walmart WOW Rogue One Aisle/Shipper/Pallet - Temp

PLATINUM AWARD WINNERS RETAIL CHANNEL ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Convenience Store News Drug Store Activation of the Year Drug* NYSCO Products PepsiCo Mountain Dew Gravity Feed Floorstand Aisle/Shipper/Pallet - Perm

Mass WestRock Buena Vista Home Walmart WOW Rogue One Aisle/Shipper/Pallet - Temp Entertainment

Specialty** Design Phase Inc. Garmin International Inc. Fenix 5 Best Buy Interactive Endcap

Progressive Grocer Supermarket/Grocery Activation of the Year Supermarket/ United Displaycraft Inc. PepsiCo / Starbucks Starbucks Cold Brew Floor Display Aisle/Shipper/Pallet - Perm Grocery

*Includes Drug & Convenience store retail chains. **Includes Consumer Electronics, Dollar, Home/Hardware, Liquor, Office Supply, Pet, Specialty, Sporting Goods and Warehouse store retail chains

3 2017 WINNERS

CONSUMER ELECTRONICS AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold WestRock Buena Vista Home Best Buy Dr. Strange Pallet Aisle/Shipper/Pallet - Temp Entertainment

Bronze Bay Cities Boost Mobile Boost Kmart Endcap

Bronze WestRock Nintendo of America Inc. Nintendo Switch Interactive Aisle/Shipper/Pallet - Perm

CONVENIENCE AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold Menasha Mondelez International Stride Relaunch Family National/Regional In-Store Co-Entrant: Phoenix Creative Campaign

Gold NYSCO Products PepsiCo Mountain Dew Gravity Feed Aisle/Shipper/Pallet - Perm Floorstand

Silver Great Northern Instore PepsiCo Mountain Dew NBA Scoreboard & Signs Count Down Clock

Bronze Bish Creative Display PepsiCo LIFEWTR New Product Launch Aisle/Shipper/Pallet - Perm Display Initiative

Bronze International Paper Retail Nestle Nestle Easter Dump Bin Aisle/Shipper/Pallet - Temp Display & Packaging

Bronze Phoenix Creative Co. Mondelez International SOUR PATCH Redberry Aisle/Shipper/Pallet - Temp Co-Entrant: Menasha SLURPEE Campaign

DOLLAR AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold Universal PepsiCo Dollar General Store Endcap Endcap

Bronze Phoenix Creative Co. Mondelez International Family Dollar OREO Dunk Aisle/Shipper/Pallet - Temp Co-Entrant: Menasha Campaign

4 2017 WINNERS

DRUG AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold Menasha Bayer Aleve TENS Family Launch National/Regional In-Store Campaign

Gold Menasha Coty Scandaleyes Reloaded Launch Aisle/Shipper/Pallet - Temp Floorstand

Gold Menasha GSK Sensodyne Splash Floorstand Aisle/Shipper/Pallet - Temp

Gold New Dimensions The Duracell Co. Fred’s Battery Center Endcap Research Corp.

Gold Sonoco Display and InComm Inc. Rite Aid Holiday Fireplace Gift Aisle/Shipper/Pallet - Temp Packaging Cards Floor Display

Silver Pratt Display Edgewell Personal Care Hawaiian Tropic Silk Hydration Endcap Weightless Cosmetic Endcap

Silver Pratt Display Edgewell Personal Care March All-In-One Endstand Aisle/Shipper/Pallet - Temp

Silver The Nature’s Bounty Co. The Nature’s Bounty Co. Sundown Naturals NON-GMO Retailer-Specific In-Store Launch at CVS Campaign

Silver WestRock Colgate-Palmolive CVS Optic Radiant Toothpaste Counter/Shelf Display- Perm Co-Entrant: Red Fuse Launch Merchandiser Communications

Silver WestRock Colgate-Palmolive Total Advance Health Aisle/Shipper/Pallet - Temp Co-Entrant: Red Fuse Mouthwash Launch Communications

Bronze MarketingLab Prestige Brands Inc. Chloraseptic Walgreens Animated Digital/Mobile Activations: Banner Ads Digital Banner Ad

Bronze MarketingLab Prestige Brands Inc. Monistat/CVS Text for Info Program Retailer-Specific In-Store Campaign

Bronze Pratt Display Edgewell Personal Care Schick Hydro Disposable Edge Aisle/Shipper/Pallet - Temp Floor Display with Robot Motion/Video

Bronze WestRock Chattem Xyzal CVS Launch Program Retailer-Specific In-Store Campaign

Bronze WestRock Colgate-Palmolive Total Advance Health Mouthwash & Aisle/Shipper/Pallet - Temp Co-Entrant: Red Fuse Optic Radiant Cosmetic Endcap Communications

5 2017 WINNERS

HOME CENTERS/HARDWARE AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Bronze Ryan Scott Inc. STIHL Inc. STIHL Battery System In-Line/Gondola

LIQUOR AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Silver Banfi Vintners Banfi Vintners Pagoda Pacific Rim Wine Display Aisle/Shipper/Pallet - Temp

Silver Bish Creative Display Proximo Spirits Hangar 1 Biplane Multi-Use Aisle/Shipper/Pallet - Temp Display Programs

Bronze Great Northern Instore Heaven Hill Burnett’s Red, White & Blue Aisle/Shipper/Pallet - Temp Summer Display

Bronze Great Northern Instore Heaven Hill Evan Williams MLB World Series Aisle/Shipper/Pallet - Temp Floorstand

Bronze Universal Biggar and Leith Spytail Rum Rack Aisle/Shipper/Pallet - Perm

MASS MERCHANDISERS AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold Bay Cities LEGO U-Wing Display Aisle/Shipper/Pallet - Temp

Gold EastWest Marketing Group Mondelez International My OREO Creation Lobby Display Aisle/Shipper/Pallet - Temp

Gold Menasha Mondelez International Milka OREO Launch Counter/Shelf Display - Temp

Gold OnDisplay Creative The Walt Disney Company Rogue One - Best Buy WOW Display Aisle/Shipper/Pallet - Temp

Gold The Central Group Mars Chocolate North Mars Colormix Destination Aisle/Shipper/Pallet - Perm America

Gold United Displaycraft Inc. Newell Brands Sharpie 2-Way Floor & Counter Aisle/Shipper/Pallet - Perm Display

Gold Universal Frito-Lay Frito-Lay Gravity Feed Dump Bin Aisle/Shipper/Pallet - Perm

Gold WestRock Buena Vista Home Walmart WOW Rogue One Aisle/Shipper/Pallet - Temp Entertainment

Gold WestRock Harry’s Harry’s Exclusive Launch at Target Endcap 6 2017 WINNERS

MASS MERCHANDISERS continued AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Silver International Paper Retail Spin Master LTD Hatchimals Pallet Display Aisle/Shipper/Pallet - Temp Display & Packaging

Silver New Dimensions Walmart Walmart Battery Center Aisle/Shipper/Pallet - Perm Research Corp. Quad Display

Silver Pratt Display Procter & Gamble Tide Pods Display on Wheels Aisle/Shipper/Pallet - Temp

Silver The Integer Group Mars Chocolate Mars Caramel Launch Aisle/Shipper/Pallet - Temp North America

Silver TPN The Hershey Co. Hershey Walmart Easter WOW POS Aisle/Shipper/Pallet - Temp Co-Entrant: Englander DzignPak

Bronze Menasha The Hershey Co. HERSHEY’S Cookie Layer Crunch National/Regional In-Store Launch Vehicles Campaign

Bronze Sonoco Display and Packaging Aspercreme Aspercreme | Icy Hot Lidocaine Aisle/Shipper/Pallet - Temp Launch

Bronze Sonoco Display and Packaging Chattem Inc. Chattem Multi-Brand Allergy Solutions Endcap

Bronze WestRock Buena Vista Home Target Rogue One Globe Aisle/Shipper/Pallet - Temp Entertainment

Bronze WestRock Colgate-Palmolive Total Advance Health Mouthwash Counter/Shelf Display - Perm Co-Entrant: Red Fuse Lighted Merchandiser Communications

Bronze WestRock Pfizer Walmart ChapStick DUO 4-Tray PDQ Counter/Shelf Display - Temp

Bronze WestRock Pfizer Walmart ChapStick DUO Endcap Endcap

OFFICE SUPPLY AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Silver Great Northern Instore 3M 3M Post-It Treat Yourself to Color Endcap

Bronze Great Northern Instore Logitech Office Depot Back-to-School Aisle/Shipper/Pallet - Temp Display

7 2017 WINNERS

PET AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Silver Bennett Packaging of Buck Bone Organics Buck Bone Organics Display Aisle/Shipper/Pallet - Temp Kansas City Inc.

Silver Mars Petcare Mars Petcare Nutro “One Day Only Free Bag” Aisle/Shipper/Pallet - Temp Promotion

Silver Mars Petcare Mars Petcare Pedigree “Feed the Good” Display Aisle/Shipper/Pallet - Temp

Bronze Great Northern Instore Nestle Purina Petcare Nestle Purina Petcare Muse Endcap Creatables

Bronze Mars Petcare Mars Petcare Nutro Double Pallet Promotion Aisle/Shipper/Pallet - Temp

SPECIALTY AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold Design Phase Inc. Garmin International Inc. Fenix 5 Best Buy Interactive Endcap

Gold Great Northern Instore Michael’s Michael’s Back-to-School Retailer-Specific In-Store Promotion Campaign

Gold Ryan Scott Inc. Nester Hosiery Farm to Feet REI Header Endcap

Bronze Innomark Communications St. John & Partners Zaxby’s Catering Display Retailer-Specific In-Store Campaign

Bronze Menasha Bank of America Bank of America LAMA Signs

Bronze Meyers Wolverine Worldwide USA Reflex Countertop Display Counter/Shelf Display - Temp

Bronze Ryan Scott Inc. Costa Del Mar COSTA Ocearch Apparel PDQ Aisle/Shipper/Pallet - Temp

SPORTING GOODS AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold United Displaycraft Inc. PepsiCo / Gatorade Gatorade Floor Display for Dick’s Aisle/Shipper/Pallet - Perm Sporting Goods

Silver Universal Walther Arms Inc. Walther Firearm Countertop Display Counter/Shelf Display - Perm

Bronze Great Northern Instore Inner Workings - Callaway Callaway Chrome Soft Golf Ball Aisle/Shipper/Pallet - Temp Merchandiser

8 2017 WINNERS

SUPERMARKET/GROCERY AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Gold Great Northern Instore 3M 3M Scotchbrite Grill Scrubber Aisle/Shipper/Pallet - Temp Dump Bin

Gold MillerCoors MillerCoors Kroger Blue Moon March Hoops Retailer-Specific In-Store Solution Campaign

Gold New Dimensions Ocean Spray Ocean Spray Display Endcap Research Corp. Cranberries Inc.

Gold Pratt Display Procter & Gamble Tide with Downy Pods Aisle/Shipper/Pallet - Temp WOW Display

Gold United Displaycraft Inc. PepsiCo / Starbucks Starbucks Cold Brew Floor Display Aisle/Shipper/Pallet - Perm

Silver EastWest Marketing Group Nabisco Nabisco & Coca-Cola United By Aisle/Shipper/Pallet - Temp Co-Entrant: The Coca-Cola Company Football Joint Lobby Display

Silver FCB/RED Chicago Anheuser-Busch InBev Stella Artois Holiday Spectacular Endcap Co-Entrant: Rapid Displays

Silver FreshDirect FreshDirect FreshDirect Month of Love Digital/Mobile Activations: Brand Pages or Retailer Sites

Silver Great Northern Instore PepsiCo Pepsi LIFEWTR Stacked Aisle/Shipper/Pallet - Temp Cube Display

Silver International Paper Retail Dr Pepper Snapple Group Canada Dry Relaxation Rewards Aisle/Shipper/Pallet - Temp Display & Packaging Farm Stand

Silver Interstate Container McKee Foods McKee Little Debbie Muffin Aisle/Shipper/Pallet - Temp Co-Entrant: Interstate Man & Cart Packaging Services

Silver The Coca-Cola Company The Coca-Cola Company Lucky’s “Perfect for Any Occasion” Endcap

Silver The Coca-Cola Company The Coca-Cola Company Stater Bros. Hydration Station Aisle/Shipper/Pallet - Perm Co-Entrant: WestRock

Silver Menasha Sopexa Avocado Dump Bin Aisle/Shipper/Pallet - Temp

Silver Menasha Unilever Pure Leaf Launch National/Regional In-Store Co-Entrant: Barrows Campaign

Silver MillerCoors MillerCoors Haunt Without Hassle Retailer-Specific In-Store Campaign

Silver Moet Hennessy USA Moet Hennessy USA Champagne & Floral Luxury Counter/Shelf Display - Perm Shopper Solution

Silver Mondelez International Mondelez International Halls Flying V Floorstand Aisle/Shipper/Pallet - Temp

Silver Universal Snack Factory Snack Factory Premium Wing Aisle/Shipper/Pallet - Perm

Silver WestRock Bayer Healthcare National ClariSpray Nasal Spray Aisle/Shipper/Pallet - Temp Floorstand/Power Wing

9 2017 WINNERS

SUPERMARKET/GROCERY continued AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Bronze Constellation Brands Constellation Brands Tom Gore Vineyards Display Tractor Aisle/Shipper/Pallet - Perm

Bronze Display Technologies PepsiCo LIFEWTR Skinny Rack Aisle/Shipper/Pallet - Perm

Bronze Great Northern Instore PepsiCo IZZE Interchangeable Header/ Aisle/Shipper/Pallet - Temp Graphics Hutch Display

Bronze Great Northern Instore PepsiCo Pepsi NFL Product Wall Aisle/Shipper/Pallet - Temp

Bronze International Paper Retail Dr Pepper Snapple Group CRUSH Halloween Scary Scene Aisle/Shipper/Pallet - Temp Display & Packaging Lobby Display

Bronze New Dimensions Research Corp. The Duracell Co. HEB Power Center Quad Display Aisle/Shipper/Pallet - Perm

Bronze NYSCO Products PepsiCo Kickstart Cooler Stand Aisle/Shipper/Pallet - Perm

Bronze Pratt Display Edgewell Personal Care Playtex Compact & Sport Floorstand Aisle/Shipper/Pallet - Temp

Bronze The Central Group Mars Chocolate Front End Basket Display Aisle/Shipper/Pallet - Perm North America

Bronze The Coca-Cola Company The Coca-Cola Company Share a Coke and a Song National/Regional In-Store Co-Entrant: International Paper Campaign

Bronze WestRock Bayer Healthcare National ClariSpray Nasal Spray PDQ Aisle/Shipper/Pallet - Temp

WAREHOUSE AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC

Bronze Great Northern Instore Garmin International Inc. Garmin Fenix 3HR Titanium Bundle Aisle/Shipper/Pallet - Temp Sam’s Club Pallet

Bronze Great Northern Instore Logitech Logitech, Costco US UE Boom Aisle/Shipper/Pallet - Perm Pallet w/Demo

Bronze Menasha Unilever Dove Cool Essentials Paperboard Packaging Co-Entrant: Barrows Multi Pack

Bronze WestRock LG LG Signature Costco Home In-Line/Gondola Appliance Bay

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